Posts tagged with "women in music"

image from Ernest Dukes for use by 360 Magazine

EBHONI — “ROTATION”

“Reclaiming the Toronto R&B crown for women.” — Pitchfork

Toronto R&B star Ebhoni returns today with an edgy, enthralling video for her dreamy single “Rotation.” The cut comes from her July project Good Dick & Weed, and finds Ebhoni over a woozy instrumental, singing an ode to taking control of your love life and keeping your options open. The video echoes that carefree spirit, featuring the artist riding a bike and flexing amidst a crowd of friends and dancers on a summer afternoon. Watch the video for “Rotation” HERE.

In the visual, Ebhoni flaunts a new look that showcases her badass side. With long, colorful nails and blown-out vintage film fuzz, Ebhoni looks like an icon from pop’s past transported to the modern day. Armed with a fun-loving crew, a few low-riding bicycles, a neon pink chore jacket and matching eyeshadow, Ebhoni radiates a cool that feels entirely her own.

The new video arrives amid a hot streak for the singer/songwriter. In May, Ebhoni released the unfiltered, melancholic “Rep It,” the single that kicked off the Good Dick & Weed era. That stunning drop wasn’t even her first of 2021, however. Good Dick & Weed followed February’s “X” EP, which garnered considerable critical acclaim. In addition to Pitchfork plugging the release, HotNewHipHop wrote, “Ebhoni has been one artist to keep an eye out for in the 6ix,” and The Root wrote that her music “makes you feel like you’ve been sipping on a fancy cocktail for the last few hours.” It’s no wonder FLAUNT crowned her “Our favorite new R&B artist.”

Over the last few years, Ebhoni’s string of animated R&B singles has won both commercial and critical success. In the middle of a productive 2019, Pitchfork wrote that she is “reclaiming the Toronto R&B crown for women.” Throughout her career, Ebhoni has made a point to partner with Black-owned businesses, support other women artists and workers, and to uplift the local LGBTQ+ community, which she’s done through efforts like hosting Pride Toronto. Visuals like “Rotation” only bolster the rep she’s built as one of R&B’s most magnetic young stars.

image from Darren Baber for use by 360 Magazine

NESSA BARRETT — “i hope ur miserable until ur dead”

DEBUT PRETTY POISON EP ARRIVES ON SEPTEMBER 10

DELIVERS INTERNET-BREAKING SURPRISE PERFORMANCE AT LOLLAPALOOZA

Ready to make a major mark after gathering millions of streams and receiving widespread critical acclaim, rising singer-songwriter Nessa Barrett uncovers a new single and music video entitled “i hope ur miserable until ur dead” today. Listen to “i hope ur miserable until ur dead” HERE and watch the music video HERE.

Nessa delivers a Gen-Z grunge bop underlined by caustic guitars and a hypnotically spectral hook. Her voice teems with raw emotion as she lets everyone know exactly how she feels! In the accompanying video directed by the incomparable Hannah Lux Davis [Ariana Grande, Halsey], Nessa emerges from a television set Poltergeist­-style in order to haunt a deserving ex with her undeniable presence (and totally stealable nineties prom goth looks).

Regarding the song, she said, “‘i hope ur miserable until ur dead’ is the anger you hold inside when people betray you—when people hurt you so bad and you unapologetically hope they get what they deserve.”

Most importantly, the song heralds the arrival of her debut pretty poison EP out September 10 on Warner Records. Pre-order pretty poison HERE. Illuminating the scope of her signature style, she leans into a lullaby melody on the darkly catchy “grave,” while “i wanna die” feels tailor-made for the closing credits of a classic nineties slasher flick. Her jazzy intonation adds raw emotion to “scare myself” as she admits, “Sometimes I even scare myself.” Over wobbling distortion on the title track “pretty poison,” she urges, “Say my name, say my name like you know it’s holy.”

Check out the full tracklisting below.

Nessa broke the internet last weekend when she joined jxdn for a surprise duet of “la di die” on the Main Stage at Lollapalooza. It immediately trended across social media, generating millions of impressions. Meanwhile, she continues to attract critical acclaim. Of her latest release “counting crimes,” Clash Music wrote, “The single itself showcases Barrett’s vocal power alongside a backdrop of guitar and piano overlaid with glitchy production.” In addition to plugs from the likes of UPSET Magazine and more, The Line of Best Fit hailed her as “On The Rise,” going on to rave, “She is the architect of her own, grunge-indebted netherworld, leaning into the pop-punk revival close enough to brush shoulders with it, and yet retaining an extraordinary sense of self that belies her eighteen years.” 

Earlier this year, Nessa linked up with jxdn on “I’m Dead” as part of the Official Soundtrack for the new scripted podcast Prom In Hell, the four part horror-musical-comedy series which debuted as the #1 Apple Music Podcast in April. “I’m Dead” notably marks the second collaboration by Nessa and jxdn following their breakout hit “la di die,” produced by the legendary Travis Barker. The latter has already amassed over 200 million streams, cracked the Top 15 at alternative radio and reached #27 at top 40 radio. The duo made their late-night television debut performance with “la di die” on Jimmy Kimmel Live! and also performed on The Ellen Degeneres Show. The song has received widespread acclaim from MTV, Elite Daily, Buzzfeed Radio.com and Nylon declared, “As the last line of ‘la di die’ says: She’s gonna be a superstar.”

pretty poison TRACKLISTING:

1.    pretty poison

2.    keep me afraid

3.    i hope ur miserable until ur dead

4.    grave

5.    scare myself

6.    i wanna die

7.    sincerely

image from Darren Baber for use by 360 Magazine

Nessa Barrett — Photo Credit: Kenneth Cappello

photo credit: Joel Anderson, for use by 360 Magazine

JOAN ARMATRADING — “NATURAL RHYTHM” LYRIC VIDEO

Directed by animator, filmmaker Halo Jones (Kylie Minogue, Seasick Steve, St Etienne), the cheerful and colorful new lyric video for the song “Natural Rhythm” by Joan Armatrading is an uplifting upbeat visual perfectly reflected by the sheer exuberance of the children animated therein. You can watch the new video HERE.

If the classical fluidity of the two dancers perfectly complemented the lyrics of the video for the first single, “Already There,” then this lyric video is the perfect accompaniment to the second, “Natural Rhythm.”

“Natural Rhythm” is the second single from Armatrading’s acclaimed new album Consequences (BMG), which has received high praise from the press. You can stream and purchase Consequences HERE.

“Juxtaposing layers of crisp riffs and rhythms while wielding a voice that can dive into a hearty contralto or leap upward to radiate fragility and tenderness” – The New York Times

“Consequences finds her at the peak of her game” – Rolling Stone

“Uncompromising artistic vision” – Yahoo!

Joan Armatrading has maintained her introspective songwriting and moving vocals while navigating through a variety of genres.” – The Wall Street Journal

Joan Armatrading will render interior mysteries with such forthright clarity, attuned so sensitively to the rhythms of feeling, that she makes the most terrible depths of heartbreak seem, to start, bearable. And then she’ll make you smile.” – Pitchfork

“Consequences offers no shortage of rhythm-ready offerings, which ensure the enthusiasm remains at a constant peak.” – American Songwriter

image from Joshua Hammond photo by Caity Krone for use by 360 Magazine

TROUSDALE — “THIS IS IT”

Single Out Now via Independent, click HERE to Listen

“Trousdale blends elements of Americana with sleek pop” – CMT

Fast-rising indie-folk trio Trousdale have released the music video for their latest single, “This Is It,” which urges listeners to stop, take a breath and recognize happiness in the moment. You can click HERE to watch the Nina Kramer directed and produced video, and you can click HERE to check out CMT’s premiere of the video, where Trousdale discusses the motivation behind an all-female crew for the shoot.

Their desire to empower young women and spread a universal message of love and self-acceptance can be found rooted in both the message and the video for “This Is It.”

Capturing the friendship behind Trousdale, the music video “shows our goofy, fun-loving side. It is somewhat of the antithesis of our last EP, Look Around. We’ve previously released songs that focus on heartbreak and loss. Alternatively, this song was born out of a genuinely fun night drinking and laughing at our favorite bar. With the song and video, we aim to highlight the importance of savoring the simple joys in life, because they so often go unnoticed.”

The infectious optimism and enthusiasm of “This Is It” has resonated with both media and fans. Spotify and Apple championed the single with adds to multiple key playlists including Fresh Finds County, Next Gen Singer-Songwriters, and Country Risers while indie mainstay Consequence featured the friendship anthem in their weekly New Sounds round up and The Honey Pop proclaimed “‘This Is It’ is magical and we had to stan.”

Blending unflinching vocals and raw, transparent storytelling that mirrors their real-world vitality, Trousdale has developed a devoted and engaged community on TikTok and other corners of the internet with “This Is It” mirroring the success of their previous releases. Their fanbase, along with supporters like the Jonas Brothers, Dan and Shay, John Mayer, Jensen McRae and Betty Who, have propelled the trio’s self-produced single “Wouldn’t Come Back” to over 2 million streams and their cover of “Wouldn’t It Be Nice” by The Beach Boys to over 1 million streams.

Trousdale has garnered comparisons to Kacey Musgraves, The Chicks and HAIM, and prompted A1234 to compare their passionate lyrics and evocative storytelling to icons like Taylor Swift and her latest critically acclaimed albums Folklore and Evermore. Additionally, their singles “Better Off” and “Happy Anymore” along with “Wouldn’t Come Back” from their debut EP Look Around led to The Radar Station naming them the #1 Emerging Global Roots Artist and the #7 Emerging Global Artist, while landing on some of Apple Music and Spotify’s top Americana, Folk, Singer-Songwriter and Mood playlists including Roots Rising, Women of Folk, and Infinite Indie Folk.

image from Michelle Nemeroff for use by 360 Magazine

K-POP STAR SOMI — “DUMB DUMB”

Canadian-Dutch-Korean singer-songwriter SOMI releases her brand-new single entitled “DUMB DUMB” today along with the music video. This is the K-Pop sensation’s first single since her 2020 Interscope Records debut “What You Waiting For,” a larger than life anthem for which the video surpassed 7.5 million views on YouTube in 24 hours. “DUMB DUMB” marks a new chapter for SOMI as she enters the next phase of her music career with more new music on the horizon. SOMI’s “DUMB DUMB” is available now at all digital retail providers via THEBLACKLABEL/Interscope Records. You can listen to “DUMB DUMB” HERE.

“DUMB DUMB” depicts the playful story of a confrontation between a confident girl and her crush. With “DUMB DUMB,” SOMI’s iconic playful attitude has been upgraded with maturity, both in her vocals and in her looks. Her expressive attitude is backed by the track’s powerful beat while her strong dance performance will leave viewers captivated. “DUMB DUMB” was co-written by SOMI and the production was created by THEBLACKLABEL’s founder, Teddy, along with producers R.TEE and 24. Together, they created a track unique for SOMI.

SOMI says, “Hey guys, I am back with ‘DUMB DUMB’! I love how this track shows all of my personality everything from cute, sassy, playful to fierce. The dance is really fun as well, I’m excited to see all your guys’ covers. It’s been a busy year since my last release, from participating in the songwriting of ‘DUMB DUMB’ to working on a lot of different music. I can’t wait for you guys to see everything I have planned for this year!”

The music video for “DUMB DUMB” finds SOMI coming into her own as a bold, self-assured young woman who knows what she wants, as she pursues her crush at school. Between scenes of SOMI having fun with her girlfriends, going out of her way to stand out from the crowd at a party, purposely walking into her crush in the school hallway, SOMI makes sure her efforts to get her crush’s attention do not go unnoticed. With countless costume changes and choreographed dance breaks with some of her signature moves, this video perfectly captures the song’s energy and SOMI’s newfound direction. You can watch the music video HERE.

About SOMI:

Born as Ennik Somi Douma in 2001 in Ontario, Canada, SOMI grew up in Seoul, South Korea known as Jeon So-mi. After several commercial ventures, SOMI ultimately became known after winning Produce 101, a South Korean TV singing competition, and subsequently became part of the project girl group I.O.I. After winning first place on Korean reality singing competition Produce 101, the young musician joined THEBLACKLABEL and began her musical partnership with producer Teddy. SOMI emerged as a solo artist in June 2019 with her single “BIRTHDAY,” which has since amassed over 73M streams worldwide on Spotify and over 91M views on YouTube to date (Click HERE to watch). In 2020, SOMI signed to Interscope Records as part of the label’s partnership with THEBLACKLABEL and released her previous single, “What You Waiting For,” which has racked up over 56M streams on Spotify alone and over 48M views on YouTube to date (Click HERE to watch).  In addition, SOMI’s multifarious commercial and acting career has also included being global ambassador for Louis Vuitton, Samsung and coverage in Vogue and W.

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UPSAHL — “TIME OF MY LIFE”

“An artist who’s as great at writing a hook as she is at singing one” —BILLBOARD

“Bold and brash, she holds nothing back” —SPIN

“Exudes an infectious sense of confidence that provides an aura of empowerment for her listeners” —V MAGAZINE

“If you aren’t already a full-time UPSAHL stan, firstly: What’s wrong with you?” —COSMOPOLITAN

Today, critically acclaimed trailblazer UPSAHL releases her new single “Time of my Life,” an introspective anthem off of her debut album due out this October on Arista Records. The pensive track’s melodic hook and punchy chorus put UPSAHL’s addictive sound and songwriting prowess front and center.

Directed by George Gallardo Kattah, the playful video juxtaposes present-day UPSAHL with a younger version of herself, allowing moments of childhood nostalgia to manifest in the now. Raw and vulnerable, UPSAHL invites viewers to tag along as she wonders, “How come all the worst days are in the time of my life?”

Of the song, UPSAHL explains, “I wrote ‘Time of my Life’ about being the happiest I’ve ever been, while simultaneously being the saddest I’ve ever been. I’m at a place in my life where I feel like the highs are really really high, but on the flip side, it makes the impact of the lows even lower. The day we wrote this song, I had the line: ‘How come all the worst days are in the time of my life?’ dancing around in my head. So we ended up making that the chorus and building the rest of the song around it.”

Of the video, she added, “For the music video, George, the director, and I really wanted to emphasize the nostalgia that this song sparks. Personally, I feel like some of my most reflective moments are in the shower, so we wanted the video to take place there, while flashing back to some of the best and worst moments of my life. We wanted it to feel very dramatic and introspective, so we shot the video on a high speed camera at 60-1000 frames per second to make it all look like it’s moving in slow motion.”

You can listen to and watch “Time of My Life” HERE.

“Time of my Life” follows on the heels of UPSAHL’s recent single “Melatonin,” a “bright, buoyant” (Billboard) track exemplifying the iconoclast’s musical depth and creating another important stop in the journey to her upcoming debut album.

You can watch the “Melatonin” music video HERE.

In just a few short years, UPSAHL has penned numerous hits spanning various genres such as Dua Lipa’s “Good in Bed,” Madison Beer’s fiery single “BOYSHIT,” and “Happy Endings” with Mike Shinoda and iann dior. Most recently, UPSAHL collaborated with Anne-Marie and Little Mix and co-wrote
“Kiss My (Uh Oh),” released last week. UPSAHL’s track “Stop” was also featured on episode 3 of HBO’s new Gossip Girl revival.

UPSAHL will perform a run of fall dates across the U.S. opening for Olivia O’Brien kicking off August 30th at The Observatory in Santa Ana, CA. She will also make her first-ever headline show debut at the Courtyard Theatre in London this fall on October 12th.

2021 OLIVIA O’BRIEN TOUR SUPPORT DATES:

*Headlining date

8.30 — Santa Ana, CA — Observatory OC

8.31 — San Diego, CA — Observatory North Park

9.1 — Los Angeles, CA — The Fonda Theater

10.12 — London, UK — Courtyard Theatre*

11.2 — Tempe, AZ — Marquee Theatre

11.3 — Santa Fe, NM — Meow Wolf

11.5 — Houston, TX — Warehouse Live

11.7 — Austin, TX — Scoot Inn

11.9 — Atlanta, GA — Variety Playhouse

11.11 — Nashville, TN — Cannery Ballroom

11.13 — New York, NY — Webster Hall

11.14 — New York, NY — Webster Hall

11.16 — Philadelphia, PA — Union Transfer

11.17 — Boston, MA — Royale

11.19 — Washington DC — Fillmore

11.20 — Detroit, MI — Saint Andrew’s Hall

11.23 — Denver, CO — Gothic Theatre

11.24 — Salt Lake City, UT — Complex — Grand Room

11.26 — Portland, OR — Hawthorne Theatre

11.27 — Vancouver, BC — The Biltmore

11.28 — Seattle, WA — The Showbox

image from Katy Cooper for use by 360 Magazine

SOPHIE POWERS × KELLIN QUINN — “1 THING” MUSIC VIDEO

On Thursday, rising teen pop-rocker Sophie Powers released the music video for her recent single “1 Thing” featuring Kellin Quinn. The video features performance by Powers and Quinn and brings to life the various mental struggles Sophie experiences in her day to day life. Fans can check out “1 Thing” HERE.

On working with the Sleeping With Sirens vocalist, Sophie shares, “It was also super cool to meet Kellin in person considering he’s someone I’ve always wanted to meet!! I directed him and performed with him and I can say I totally get why he has such a good rep. He’s the nicest guy.”

Quinn continues by sharing, “I had a blast writing with Sophie Powers I think she’s an amazing talent a powerhouse! I hope you enjoy the song we did together!”

“1 Thing” follows up Sophie’s debut single, “Lonely Army,” which tackles the feeling of widespread loneliness that so many of us experienced during 2020’s seemingly endless lockdown, featuring powerful vocals that seem much more mature than Powers’ mere 16 years old. The first thing the listener notices is how strong her voice sounds against a single electric guitar riff. “Can you hear the feelings of the lonely?” she sings, describing a world that feels hopeless and stifling. Family is demanding and friends are unreliable.

At just 16 years old, Sophie Powers is the bold voice of a new generation. She understands the unique pressures of modern girlhood and uses her experience to write unfiltered, devil-may-care anthems about the ups and downs of being yourself. One minute she’s confident and cool, with the sneering attitude of a punk rock front-woman, and the next she’s vulnerable and raw, channeling the loneliness of contemporary life in a stirring ballad.

In the midst of quarantine, she decamped to Los Angeles, living away from her parents for the first time in her life with a group of musicians. “In Toronto, I had my parents and friends constantly giving input and telling me what they think about my life. But in L.A. I was left alone with my thoughts. It got quiet.”

In that quiet, she understood her real goal: to express herself honestly. “Music was my outlet during some really dark times,” Powers says. “If I can be that outlet and help other kids navigate what I went through, that’s all I want as an artist.”

Combining the crunchy sound of punk with today’s hip-hop and pop, Sophie Powers is the unfiltered and uncompromising voice of a new generation.

image from Katy Cooper for use by 360 Magazine

SOPHIE POWERS × KELLIN QUINN — “1 THING”

Rising teen pop-rocker Sophie Powers has teamed up with Sleeping With Sirens’ Kellin Quinn for her sophomore single “1 Thing” available to stream today via Set Records, HERE.

“Sometimes you just need 1 thing or person to get through everything else,” Powers shares on today’s release. “As someone with mental health struggles, my mom was that 1 person and music was that 1 thing for me. The song has a fast-paced rhythm and is meant to portray melodically, and lyrically how I feel during a panic/anxiety attack. It’s not until the chorus when my mom or my favorite playlist is there, that I feel comfortable. That 1 real thing is really all I—and I’m sure many kids my age—need in a time where things like social media, friendships, the internet and more is unreal.”

On teaming up with the young songwriter, Quinn shares, “I had a blast writing with Sophie Powers—I think she’s an amazing talent a powerhouse! I hope you enjoy the song we did together!”

“1 Thing” follows up Sophie’s debut single, “Lonely Army,” which tackles the feeling of widespread loneliness that so many of us experienced during 2020’s seemingly endless lockdown, featuring powerful vocals that seem much more mature than Powers’ mere 16 years old. The first thing the listener notices is how strong her voice sounds against a single electric guitar riff. “Can you hear the feelings of the lonely?” she sings, describing a world that feels hopeless and stifling. Family is demanding and friends are unreliable.

At just 16 years old, Sophie Powers is the bold voice of a new generation. She understands the unique pressures of modern girlhood and uses her experience to write unfiltered, devil-may-care anthems about the ups and downs of being yourself. One minute she’s confident and cool, with the sneering attitude of a punk rock front-woman, and the next she’s vulnerable and raw, channeling the loneliness of contemporary life in a stirring ballad.

In the midst of quarantine, she decamped to Los Angeles, living away from her parents for the first time in her life with a group of musicians. “In Toronto, I had my parents and friends constantly giving input and telling me what they think about my life. But in L.A. I was left alone with my thoughts. It got quiet.”

In that quiet, she understood her real goal: to express herself honestly. “Music was my outlet during some really dark times,” Powers says. “If I can be that outlet and help other kids navigate what I went through, that’s all I want as an artist.”

Combining the crunchy sound of punk with today’s hip-hop and pop, Sophie Powers is the unfiltered and uncompromising voice of a new generation.

MÝA — "WORTH IT" from Khalil Miles for use by 360 Magazine

MÝA — “WORTH IT”

Today, GRAMMY Award-winning R&B icon, entertainer and performer Mýa presents Mýa Lan$ky with the new single “Worth It.” Listen to “Worth it” HERE. Watch the lyric video HERE.

On the track, she leans into a seductive and sexy flow with no shortage of style, sass or spirit. Her hazy verses give way to a downright hypnotic bridge as she assures, “Best believe I own it.” The alternative between hip-hop and R&B, she carries the hook with her instantly recognizable delivery, echoing to the heavens and back.

Stay tuned for the premiere of the music video very soon.

Making headlines, she just participated in the very first Pass The Mic: BET Awards Edition. Make sure to watch it HERE.

Regarding this new phase as Mýa Lan$ky, she shared the following statement: “My independent journey has placed me on a path to becoming a better version of myself, redefining success and happiness that does not always coincide with the world’s definition. So when people hear  “Worth It,” I want them to feel strength and courage to leave any situation that does not enhance their lives. I want them to feel and adopt the fight and faith of a warrior which has assisted me in pushing through every challenge, and that spiritual component that’s kept me centered and grounded in such a chaotic world, in hopes for them to be inspired enough to apply it to their own lives by constantly pushing, learning, growing and searching for their own voices and paths of resonance, to ultimately take risks and bet on themselves, so they too can reach their highest selves and ultimately experience peace of mind and a quality life. When they see me, I want them to see what committing to yourself looks like with the clarity that you can get better with time when you pour love into every aspect of yourself. It’s when we get better that we can help others. That’s true wealth, and it is indeed worth it.”

Stay tuned for more from Mýa Lan$ky very soon as she kicks off her most fiery new chapter now!

ABOUT MÝA LAN$KY:

In 2021, Mýa is still going strong, having completed an arena tour last March throughout the UK and Ireland just before the pandemic and releasing 9 singles from 2020-2021 as she completes her 10th and 11th albums (overall 14th and 15th music projects), 2 films and an audiobook. The new audio singles are viewable HERE and available on all digital and streaming platforms worldwide through her own very label Planet 9 of thirteen years. 

On February 26, the independent action film “Lazarus” debuted on Fox’s new streaming platform Tubi, in which Mýa plays a psychic. She also appears on the soundtrack. On March 27, Mýa celebrates the 20th Anniversary of her international collaboration hit “Lady Marmalade” with her peers Christina Aguilera, Pink, Lil’ Kim and Missy. In June, Mya partnered with Verizon and Visa for the virtual “Songs & Stories” live performance series with Looped Live. Mýa also made appearances on Disney’s Atlantis: Lost Empire Animation’s 20th Anniversary Celebration Live Stream as a guest speaker, Mercy For Animals’ Hope Gala as a presenter, and DJ Cassidy’s “Pass the Mic” as performer serving summer nostalgia with Beenie Man and their international hit “Girls Dem Suga” BET Awards weekend. 

On July 2nd, Mya returns with a fresh, new sound as MÝA LAN$KY, documenting the struggle and reward of being an independent thinker and doer. On her first rap single, “Worth It,” spitting conscious, meaningful bars as the boss of her own life, body, mind, spirit, decisions and independent record label. With two completed albums on the way, Mýa shares her excitement about her new upcoming music. Stay tuned.

Katy Perry x Theta Network — Katy Perry NFTs for use by 360 Magazine

KATY PERRY NFT

Global pop superstar Katy Perry, in collaboration with Theta Network, announced the launch of Katy Perry NFTs for her fans worldwide. The first digital collectibles of the collaboration will feature content from Katy’s upcoming “Play” residency at the brand new Resorts World Las Vegas hotel, beginning in December 2021. Katy Perry will also acquire a minority interest in Theta Labs, alongside Perry’s talent agency, Creative Artists Agency (CAA), one of Theta’s latest enterprise validators.

“I’m both excited and curious to be launching my first ever NFTs later this year with Theta Network,” said Katy Perry. “This is a new, unique opportunity to connect with my fans around the world even if they aren’t with me in Las Vegas. I can’t wait to dive in with the Theta team on all the exciting and memorable creative pieces, so my fans can own a special moment of my residency that’s both a digital collectible as well as an IRL experience.”

This is the first-ever Las Vegas residency to feature exclusive NFTs commemorating the events, making them a one-of-a-kind collectible for Katy Perry super-fans across the world. As of today, fans can pre-register and be notified of the first NFT drops HERE.

“Coinciding with Theta’s Mainnet 3.0 launch, working with a global icon like Katy Perry over the next year marks an important inflection point in Theta Network’s history and a big step towards global adoption of Theta blockchain,” said Mitch Liu, co-founder and CEO of Theta Labs. “With the help of CAA and Katy’s management team, we’re charting a course towards reaching well beyond crypto enthusiasts to millions of music, media and entertainment fans around the world. In the end, we see this as an important milestone towards a million daily transactions on the Theta network.”

Theta Network’s NFT marketplace, ThetaDrop, is powered by the Theta protocol and a native blockchain that is significantly different from other NFT platforms as it was purposefully built for media and entertainment. The cost of minting NFTs and gas fees are as low as $0.15 on the Theta network and transaction times are 100x faster than on Ethereum. More importantly, the Theta protocol is built from the ground up on a proof-of-stake (POS) model and therefore uses a fraction of the electricity and resources making it significantly greener, and more environmentally friendly than other platforms.

With the launch of the Theta Mainnet 3.0 protocol upgrade on June 30th, Theta’s distributed network of more than 100,000 global community-run edge nodes continues to grow exponentially. In the future, edge nodes will support decentralized NFT storage enabling users to truly own and take custody of their NFTs, and not depend on any centralized platform. Cross-chain bridges between Theta Network, Ethereum and other blockchains will enable seamless NFT transfer across marketplaces, notably Ethereum-based Opensea, Nifty Gateway and others.

About Theta Labs, Inc.:

Theta Labs pioneered Theta Network, the leading video delivery network powered by blockchain technology, and THETA.tv, the next generation decentralized live streaming platform. Theta infrastructure enables existing video platforms to drive incremental revenues and reduce content delivery CDN costs while end-users are rewarded for sharing their bandwidth to relay video on a peer-to-peer basis on any PC, mobile, Smart TV or IoT device. Most recently, the company launched ThetaDrop NFT marketplace in partnership with World Poker Tour aiming to disrupt the digital collectibles industry.

Theta’s enterprise validator and governance program is led by global leaders including Google, Samsung, Sony, Creative Artists Agency (CAA), Binance, Blockchain Ventures, DHVC and gumi. THETA.tv, the first application built on the Theta Network, leverages its existing user base of millions of viewers to seed the Theta P2P mesh network along with premium content partnerships with Lionsgate, MGM Studios, NASA, and others. Video platform partners include CONtv Anime, World Poker Tour, Cinedigm, Samsung VR, GameTalkTalk, MovieBloc, Ultra, GFUEL and other OTT media, entertainment, and live streaming services. Strategic corporate investors include Samsung NEXT, Sony Innovation Fund, media investors BDMI Bertelsmann Digital Media Investments, CAA, and traditional Silicon Valley VCs including DCM and Sierra Ventures. Learn more HERE.

About Katy Perry:

Katy Perry has racked up a cumulative 50 billion streams alongside worldwide sales of over 48 million adjusted albums and 135 million tracks. Her 2019 single, “Never Really Over,” off her latest album SMILE, is certified PLATINUM and was the biggest streaming launch of Katy’s musical career. 2020’s SMILE release has sold over 1.25 million adjusted albums, with nearly 2 Billion combined streams to date. Views of her 2013 video “Roar” and 2014 “Dark Horse” have recently surpassed three billion views making Katy the first female artist to reach this milestone. Katy’s 2015 Super Bowl performance is the highest-rated in the event’s history. She is one of only five artists in history to have topped 100 million certified units with their digital singles and the first-ever Capitol Records recording artist to join the elite RIAA 100 Million Certified Songs club.

Aside from being one of the best-selling musical artists of all time, Katy is an active advocate of many philanthropic causes. In 2013, Katy was appointed a UNICEF Goodwill Ambassador and has used her powerful voice to ensure every child’s right to health, education, equality and protection. Katy has also been a champion for LGBTQ+ equality, and has received numerous awards for her work, including the Trevor Project’s Hero Award in 2012, the Human Rights Campaign’s National Equality Award in 2017, and amfAR’s Award of Courage in 2018.