Directed by animator, filmmaker Halo Jones (Kylie Minogue, Seasick Steve, St Etienne), the cheerful and colorful new lyric video for the song “Natural Rhythm” by Joan Armatrading is an uplifting upbeat visual perfectly reflected by the sheer exuberance of the children animated therein. You can watch the new video HERE.
If the classical fluidity of the two dancers perfectly complemented the lyrics of the video for the first single, “Already There,” then this lyric video is the perfect accompaniment to the second, “Natural Rhythm.”
“Juxtaposing layers of crisp riffs and rhythms while wielding a voice that can dive into a hearty contralto or leap upward to radiate fragility and tenderness” – The New York Times
“Consequences finds her at the peak of her game” – Rolling Stone
“Uncompromising artistic vision” – Yahoo!
“Joan Armatrading has maintained her introspective songwriting and moving vocals while navigating through a variety of genres.” – The Wall Street Journal
“Joan Armatrading will render interior mysteries with such forthright clarity, attuned so sensitively to the rhythms of feeling, that she makes the most terrible depths of heartbreak seem, to start, bearable. And then she’ll make you smile.” – Pitchfork
“Consequences offers no shortage of rhythm-ready offerings, which ensure the enthusiasm remains at a constant peak.” – American Songwriter