WINE

Louis Vuitton Brand Ambassador, youngest Wimbledon winner tennis player Carlos Alcaraz from Spain, via 360 Magazine.

LV MEN’S SS24

Louis Vuitton’s Men’s Spring-Summer 2024 Formalwear campaign starring House Ambassador Carlos Alcaraz

A series of visuals and an accompanying video see the recent Wimbledon winner and World #1 embody new codes of contemporary elegance and sophistication at the core of this tailored men’s wardrobe. Timeless business wear essentials focus on elevated everyday staples in sumptuous fabrics, from single-breasted suiting and coats to solid, striped, or patterned shirts with clean lines and flattering cuts. 

Zedd and Ellis team for new music via 360 MAGAZINE.

ZEDD + ELLIS

ZEDD & ELLIS TEAM UP FOR “MAKE YOU SAY” REMIX

CLICK HERE TO LISTEN 

Today, GRAMMY® Award-wining global superstar, Zedd, and British DJ and producer, Ellis, release the remix for ZeddMaren Morris, and BEAUZ’s, 2022 hit single, “Make You Say”. The remix comes on the one-year anniversary of the original song’s release and is a fresh take on the highly infectious track, as it infuses Ellis’s signature melodic hooks and pulsating basslines. “Make You Say” (Ellis Remix) is available now via Interscope Records. 

Click HERE to listen.

About Zedd 

Multi-platinum, GRAMMY® Award-winning artist/DJ/producer Zedd made his debut with “Clarity” after signing with Interscope in 2012 and has been breaking down barriers surrounding music genres ever since. Throughout his career, Zedd has worked with a diverse range of artists to create hits, including Foxes on “Clarity” (which earned Zedd a 2014 GRAMMY® “Best Dance Recording”), Hayley Williams on RIAA platinum-certified hit, “Stay The Night” (which racked  up  more  than  1.3 billion  streams ),  and  Selena Gomez on the platinum-certified track, “I Want You To Know,” which spent four weeks at #1 on Billboard’s “Hot Dance/Electronic Songs” chart. He’s also collaborated with Alessia Cara on their hit single “Stay The Night” which has amassed over 6.3 billion streams worldwide, held the #1 spot at Top 40 radio for six consecutive weeks and earned Zedd his second GRAMMY® Award nomination, and with Maren Morris and Grey on the monster hit The Middle,” which earned Zedd is second #1 at Top 40 radio. Digitally, the song has over 4.7 billion streams worldwide and earned Zedd three GRAMMY® nominations including “Record Of The Year,” “Song Of The Year,” and “Best Pop Duo or Group Performance.” Last year, Zedd opened the NHL All-Star Game with a performance during player introductions and he was the official pregame DJ during player warmups at this year’s NFL Super Bowl LVI. This year, he headlined Outside Lands Music Festival, Ultra Miami & Europe, and made his scripted acting debut in Muppets Mayhem on Disney+. 

About Ellis

After playing the bass guitar in a band for years, 24-year-old Ellis moved into electronic music back in 2016 for the purpose of creating and writing his own music and songs. The London-based producer and musician learned how to play the decks next to his bass guitar. Ellis quickly made a name for himself within the wider electronic house scene, with steady releases like “Clear My Head” and his viral remix of Ed Sheeran’s “Shape of You”, which racked up over 70 million total views on YouTube to date. The young producer and musician is working hard to share his music across the global electronic scene, putting forth one strong production after another characterized by catchy toplines, engaging basslines, and funky drops. With official remixes for the likes of Lady Gaga, Vulfpeck, Zedd, NOTD, and most recently, Megan Trainor, Ellis puts forward only the best of the best in electronic music.

uy or Stream “Make You Say” (Ellis Remix):

https://Zedd.lnk.to/MYSRemix

Follow Ellis:  

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Follow Zedd:

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Anthony Ramos at Coachtopia via 360 MAGAZINE.

Coachtopia Experience

Coach today unveils its new Coachtopia store experience, inspired by the sub-brand’s vision to accelerate its transition towards a circular economy in fashion by rapidly prototyping new products, processes, and ideas. The first dedicated Coachtopia destination in North America, the experience transforms the ground floor of the house’s SoHo location into a one-of-a-kind space that integrates Coachtopia’s innovative and circular design philosophy with the imaginative and playful spirit of today’s generation.

Launched earlier this year, Coachtopia is a new sub-brand focused on circular craft and collaborative creativity. Harnessing more than eighty years of Coach leather expertise and the insights of the Coachtopia beta community, a global network of Gen Z climate activists and creatives, Coachtopia reimagines the product lifecycle from end to beginning, reducing the creation of new materials by crafting products that can be reimagined, remade and recycled to live multiple lives. Layering onto innovations explored at Coach such as its Coach (Re)Loved program, the new sub-brand prioritizes continuous learning by designing and prototyping, using the house’s heritage of craftsmanship as a foundation for reimagining the relationship between brand, planet and consumer. 

The playful and immersive experience designed for Coach SoHo features architectural elements that capture the circular design philosophy spotlighted throughout the brand, including fixtures created of Upcrushed Leather and Coach scrap leather reimagined into custom patchwork seating and signage fabricated with upcycled materials. The space also features one-of-a-kind pieces by artists and Coach collaborators Skilset and Nicole McLaughlin.

The store will also include the latest drop from the Coachtopia collection, including a new material, Upcrushed Upcrafted Leather, a new leather the first of its kind, that transforms Coach leather scraps via heat and pressure into a colorful leather with a minimum 67% lower carbon footprint than similar styles in new leather. It will also introduce the Ergo in a new mini size and the Coachtopia Loop Cloud tote, both crafted with sustainable methods and materials including our signature Coachtopia Leather and 100% recycled Coachtopia Loop polyester, as well as a playful selection of jewelry crafted with 70% recycled resin. Ready-to-wear will also be available within the experience, including an Upcrafted applique jacket and dress crafted in collaboration with New York-based Coachtopia beta community member and designer Tyler McGillivary

To bring the pop-up to life, open for the summer through August 20th, Coachtopia will host a series of experiences inspired by its Made Circular principles. Each weekend beginning August 4th on Saturday and Sunday, the public can expect programming relating to a different theme: Waste Jam (8/4 – 8/5): tying back to the principle of made from waste, Upcycling Lab (8/12- 8/13) making a nod to designing for multiple lives and Loop Fest (8/19 – 8/20), with programming speaking to circular pathways.

To celebrate the opening, the brand hosted an event hosted by Coach Creative Director Stuart Vevers. Attendees included Anthony Ramos, Molly Gordon, Lolo Zouai, and Richie Shazam.

About Coachtopia  

Coachtopia is a world of circular craft, powered by community, building towards a better future for our planet. In Coachtopia, we’re harnessing more than 80 years of Coach leather expertise to make beautiful things according to our Made Circular™ design philosophy. This means we reimagine waste as a valuable raw material and work backwards, crafting our products from recycled, repurposed or renewable materials and designing them to live multiple lives with clear pathways for takeback, reuse or recycling. https://www.coach.com/shop/coachtopia/about 

About Coach                                    

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of its hometown, the brand makes beautiful things, crafted to last—for you to be yourself in.

Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.

Photo Credit: Coach

SOCIAL MEDIA: @Coachtopia @Coach; #Coachtopia #CoachNY

Photo Credit: BFA / Ben Rosser

Molly Gordon and Anthony Ramos at Coach pop-up in nyc via 360 MAGAZINE.
Molly Gordon and Anthony Ramos at Coach pop-up in nyc via 360 MAGAZINE.
Ivy Queen releases Toma Remix via 360 Magazine.

Ivy Queen – Toma Remix

Iconic reggaeton artist Ivy Queen thrills her fans by releasing her long-awaited single “Toma Remix” worldwide. Following the success of the original version of her featured on the Billboard Latin Women, Ivy Queen decided to team up with a group of talented artists, including Brray, Marconi Impara, Lennox and Eix, to bring this vibrant and powerful remix to life.

Produced by the talented Young Hollywood, the song highlights Ivy Queen’s vocal power and impact on the urban genre, fusing hard-hitting reggaeton with Middle Eastern-inspired melodies, then transitioning into an energetic, old-school perreo. . The result is a reaffirmation of her deserved title of “Queen of Reggaeton”.

The chorus of “Toma Remix” invites everyone to feel the pressure of reggaeton as Ivy Queen proclaims her essence as a representative of Puerto Rico and New York City. The song’s powerful verses urge respect for her legacy in the music industry. The music video, which accompanies the song, conveys the strength and talent of all the artists involved, creating a unique and immersive visual experience.

The song closes with the unmistakable voice of the virtual assistant Siri, reminding all Ivy Queen legacies as “La Reina del Reggaetón”, a singer with a fierce personality on stage.

The song has a video that was recorded on the island of charm, exactly in Humacao, which was directed by Amez, who was able to capture in this video the power that the song transmits… in the video we can see Ivy and her colleagues in different locations putting together a kind of party, since the song is very catchy, you can see people enjoying and dancing to this rhythm, the video perfectly complements the lyrics of the song and the unique style of the caballota.

The release of “Toma Remix” marks another milestone in Ivy Queen’s career and reinforces her position as one of the most influential and respected figures in urban Latin music.

“I can’t wait to share this powerful remix with my fans around the world. Together with these talented artists, we have created something special that represents what reggaeton means to me and the industry. I’m on top of my thing. Always on pal REGGAETON Original y de la mata!”, Ivy Queen expressed emotionally.

August 4th is the date the world will enjoy “Toma Remix” on all digital platforms. Prepared for an explosion of rhythm, energy and the unmatched presence of Ivy Queen, fans of the urban genre are ready to surrender to the “Queen of Reggaeton”.

About Ivy Queen:

Ivy Queen, whose real name is Martha Ivelisse Pesante Rodríguez, is a Puerto Rican singer, songwriter, and actress. She is considered one of the most prominent pioneers and figures in reggaeton and has left an indelible mark on the music industry. With a career spanning over two decades, Ivy Queen continues to be an influential voice on the urban scene, empowering women and leaving a legacy that transcends borders.

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Saweetie covers 360 MAGAZINE.

SAWEETIE + TYGA + YG

Global icons YG, Tyga, and Saweetie (former 360 MAGAZINE cover star) have announced their upcoming Fall 2023 “STR8 TO THE KLUB TOUR.” The trio will play 14 arena shows in 13 North American cities starting September 21 at Golden 1 Center in Sacramento and finishing at the KIA Forum in Los Angeles on November 22. The “STR8 TO THE KLUB TOUR” will include stops at the Chase Center in San Francisco, Thomas & Mack Center in Las Vegas, Tucson Arena in Tucson, PNE Forum in Vancouver, and Pechanga Arena. Tickets go on sale to the public on Friday, July 21, at 10 am. local time at www.str8totheklub.com.

This is YG’s second headlining tour this year following his winter 2023 “Red Cup” tour, and Tyga’s and Saweetie’s first ever headlining tour. This June, YG and Tyga released the single “West Coast Weekend” with Blxst, currently over 4.3 million streams on Spotify. The official music video has already garnered over 5 million views on YouTube.

Compton-native YG is a multi-platinum rapper, actor, entrepreneur, and philanthropist who has landed four consecutive Top 10 debuts on the Billboard Top 200. His 2022 album I GOT ISSUES debuted at the top of the Rap Albums charts and top 5 on the Billboard 200 albums. GRAMMY-nominated multi-platinum artist, Tyga’s last album “Legendary” was certified gold in its first week, and shortly after went platinum with over 5 billion streams in under a year. GRAMMY-nominated artist Saweetie has accumulated over four billion streams from her chart-topping hits such as RIAA certified GOLD “Tap In,” triple-platinum “My Type,” and double-platinum “Best Friend,” featuring Doja Cat, which was nominated for two GRAMMY Awards.

YG, TYGA, AND SAWEETIE “STR8 TO THE KLUB TOUR” DATES

Thursday, September 21, 2023                Sacramento, CA             Golden 1 Center

Friday, September 22, 2023                     San Francisco, CA           Chase Center

Saturday, September 23, 2023                Las Vegas, NV                 Thomas & Mack Center

Wednesday, September 27, 2023           Glendale, AZ                   Desert Diamond Arena

Thursday, September 28, 2023                Tucson, AZ                       Tucson Arena

Friday, September 29, 2023                     Ontario, CA                     Toyota Arena

Wednesday, October 4, 2023                   Tacoma, WA                    Tacoma Dome

Thursday, October 5, 2023                       Vancouver, BC                PNE Forum

Friday, October 6, 2023                             Vancouver, BC                PNE Forum

Saturday, October 7, 2023                        Portland, OR                   Moda Center

Tuesday, October 10, 2023                       Denver, CO                      Ball Arena

Thursday, October 12, 2023                     Dallas, TX                        The Factory in Deep Ellum

Saturday, October 14, 2023                      San Diego, CA                 Pechanga Arena San Diego

Wednesday, November 22, 2023            Los Angeles, CA              Kia Forum

CONNECT WITH YG

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CONNECT WITH TYGA

WEBSITE | IG | TWITTER | FACEBOOK | TIKTOK

CONNECT WITH SAWEETIE

WEBSITE | IG | TWITTER | FACEBOOK | TIKTOK

ABOUT SAWEETIE

As a dynamic powerhouse, Saweetie continues to solidify herself as a multi-faceted artist with her chart-topping songs, successful collaborations, philanthropic endeavors, and captivating onscreen performances. Born Diamonté Harper in Northern California, Saweetie was raised in a multi-ethnic household with her father being of African-American descent and her mother being of Filipino-Chinese descent. Saweetie was exposed to a wide range of music genres, which would later influence her own sound and identity as a trailblazer for young, culturally diverse individuals around the world. After attending USC and earning a bachelor’s degree in communications, Saweetie began to focus on her music career. Since then, Saweetie has cumulated over 4 billion career streams from her chart-topping hits such as RIAA certified GOLD “Tap In,” triple-platinum “My Type,” and double platinum “Best Friend,” featuring Doja Cat, which also earned two GRAMMY® Award nominations. In addition to numerous awards and accolades in the music space, Saweetie has also launched her own jewelry line “ICY” while also solidifying herself as a global brand through her partnerships with companies such as McDonald’s, MAC, Crocs, Quay, Revlon, Champion and PrettyLittleThing to name a few. With a comprehensive portfolio spanning so many different avenues, Saweetie’s global influence continues to grow with each subsequent project.

Celebrate wine and cheese day in Napa Valley via 360 MAGAZINE.

VINOS UNIDOS

National Wine & Cheese Day is just around the corner and there is no better way to celebrate than by hosting a wine & cheese pairing party for family and friends. Recognized annually on July 25th, this delectable day gives wine enthusiasts an opportunity to explore a variety of wine and cheese in new and unique combinations in search of the perfect pairing. To help celebrate the occasion, Vinos Unidos is offering a Buy Two, Get One Free promotion upon purchasing the award-winning Napa Valley wine online from now through July 25th.

“I love pairing our wines with all kinds of different cheeses that bring out the exquisite notes in the wine, creating a blissful tasting experience,” said Robert Jauregui, Vinos Unidos Founding Partner/Chief of Operations. “There is no right or wrong combination and with so many options to choose from, the possibilities are endless.”

Wine and cheese have been paired together and served at gatherings and celebrations for hundreds of years. Traditionally, wine was paired with cheese produced from the same region. Today, however, there are no rules and finding the perfect pairing is part of the fun. Still trending, there’s a reason why wine and cheese pair so nicely together and that’s because the combination of the acidity of the wine and the fattiness of the cheese come together to create a harmonious balance that delights the palate.

In honor of National Wine & Cheese Day, Vinos Unidos invites wine-lovers to raise a glass and toast to this time-honored tradition while enjoying these simple yet delicious pairings among good company:

Sauvignon Blanc 2020, St. Helena Napa Valley & Goat Cheese. While they are earthy and tart, most goat cheeses are a bit of a blank slate, so the citrus and mineral notes found in our fresh Sauvignon Blanc bring out the wonderful nutty and herbal flavors that can be found in the cheese. The acidity is also a great way to cut through the heaviness of the goat cheese.

Rosé 2019, Napa Valley & Havarti
The crisp, watermelon and strawberry notes you find in our Rosé is delicious but delicate, and the mellow flavor you find in a Havarti complements the wine gracefully without overpowering it. Additionally, the bright minerality of the Rosé is a great contrast to the smooth, soft texture of the cheese.

Red Blend 2018, Shenandoah Valley Sierra Foothills & Gouda. The combination of Gouda’s nutty flavors and the boldness and heartiness of our Red Blend is the sort of pairing that just about anyone can enjoy. Both the wine and the cheese are flavorful and aromatic without being overpowering, and the result is a complementary combination of complex flavors.

Vinos Unidos believes in the power of wine to bring people together, therefore, in the spirit of unity and celebration, Vinos Unidos is giving away a complimentary Wine Tasting Party for up to ten guests when purchasing a minimum of 2 bottles (plus one free) from the Vinos Unidos Collection. One lucky winner will be selected at random at time of drawing. Drawing participants will be automatically entered to win when selecting 3 bottles and applying the promo code “Buy2Get1Free” at checkout.

For more information about Vinos Unidos and to enter to win a complimentary Wine Tasting Party for ten, please visit: www.vinosunidos.com

Follow Vinos Unidos on social media:
Facebook: @VinosUnidos
Instagram: @VinosUnidos
YouTube: @VinosUnidos6146

PinkPantheress + Destroy Lonely release new song via 360 MAGAZINE.

PinkPantheress + Destroy Lonely

Today sees PinkPantheress and Destroy Lonely team up for “Turn Your Phone Off” out now.

Co-written and Co-produced by PinkPantheress and Alfie Auckett, the track sees PinkPantheress return to her roots as her saccharine vocals dance over a drum and bass beat, while rising star Destroy Lonely taps in with his signature luminous warbles. 

Speaking on the track PinkPantheress states “After years of having this song in the vault, I’m so happy I can release ‘Turn Your Phone Off’ with someone who has spearheaded his own sound and incorporates beautifully into mine, Destroy Lonely.”

“Turn Your Phone Off” marks PinkPantheress’ third offering of 2023 following on from the colossal hit “Boy’s a Liar Pt. 2” with Ice Spice which amassed over 1 Billion global streams and peaked at No.2 in UK Top 40 Official Charts and No.3 in Billboard Hot 100 and most recently “Angel” taken from Barbie The Album.

WATCH “TURN YOUR PHONE OFF” VISUALIZER


PinkPantheress – 2023 Festival Dates

July 21 – Rolling Loud Miami – Miami, FL

July 23 – Capitol Hill Block Party – Seattle, WA  

August 5 – San Diego, CA – Bleached 

August 20 – Sacramento, CA – Sol Blume


CONNECT WITH PINKPANTHERESS:

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Marta Pozzan attends allsaints and Caliwater Cactus Water event at Montrose rooftop in Los Angeles via 360 Magazine.

AllSaints + Caliwater

AllSaints‘ newly launched sunnies highlighted The Calypso, The Phoenix, and The Blaze. Attendees rocked gifted shades while sporting their AllSaints designer duds. Branded inflatable beach balls, surf boards as well as towels were sprinkled throughout the Montrose rooftop. With stunning 360-degree views of Los Angeles, it became the ultimate backdrop for this summer’s most buzzed about activation. 

This marks the inaugural launch of AllSaints’ long overdue and most anticipated eyewear collection. This immersive consumer touchpoint showcased an array of styles in various colorways. The gender fluid frames offer 100% UVB and UVA lenses for protection. Starting around $189, this mid luxury marquee is sure to make noise this season.

“Our all new unisex sunglasses line is inspired by a mix of iconic shapes adopted and worn by the archetypes of different youth subcultures from the 50s to the 90s. Designed for everyone to give instant attitude.” – Menswear Director of Design

Spicy watermelon crush cocktails and summer mojitos infused with Caliwater Cactus Water, founded by Oliver Trevena and Vanessa Hudgens, leave lasting impression. Watermelon, Ginger & Lime, and Wild Prickly Pear flavors paired nicely with ultra premium tequila, El Cristiano.

Sip selection: Malibu Rocky Oaks Estate Vineyards–whites and rosé. Beer provided by Peroni Nastro Azzurro, including their Italian Lager and non ABV 0.0%. Everything paired well with charcuterie.

Holi Scoops ice cream refreshed partygoers with a poolside cart. Their dairy-free desserts use healing, nutrient-filled plant adaptogens were absolutely delicious.

Celebrity sightings:

Oliver Trevena, Marta Pozzan, Sarunas Jackson

About AllSaints:

Founded in 1994, East London’s AllSaints is a youthful British brand best known for their provocative prints and leather outerwear.

The event was produced by The Influence.

Allsaints, caliwater, Montrose rooftop sunglass activation via 360 MAGAZINE.
Allsaints, caliwater, Montrose rooftop sunglass activation via 360 MAGAZINE.
Allsaints, caliwater, Montrose rooftop sunglass activation via 360 MAGAZINE.
Allsaints, caliwater, Montrose rooftop sunglass activation via 360 MAGAZINE.

Photos: @BFA

De La Ghetto and Myke Towers release new song via 360 Magazine.

De La Ghetto + Myke Towers

De La Ghetto and Myke Towers Unite in the Explosive Music Video for “Me Dijeron.”

Acclaimed artist and musical trailblazer De La Ghetto has taken the music world by storm with an unprecedented collaboration alongside Spanish rap sensation, Quevedo. This remarkable union of talents signifies the convergence of two distinct realms, where urban music’s rich heritage and legacy merge with the sophistication and innovation brought forth by the new wave of European urban perform.

Under the evocative title “My Love,” this urban anthem is set to captivate music aficionados with its captivating blend of Trap and R&B elements. A masterful composition jointly crafted by De La Ghetto, Quevedo, and Yanzee, “My Love” has been skillfully produced by the visionary duo of Hydra and IOF, who have left an indelible mark on this collaborative masterpiece.

“The truth is, I really like the song ‘My Love,’ especially because of the blend of genres and melodies that De La Ghetto brings to it. He is a master and a legend of reggaeton, and someone I will always enjoy collaborating with. It has been incredible working with him; he has always treated me exceptionally well since I met him in ‘Si Quieren Frontear’ with Duki. Much respect to Geezy,” stated Quevedo.

The accompanying music video for “My Love” is a cinematic tour de force, weaving together a tapestry of love stories set against the backdrop of a rapidly evolving world. Moreover, inclusion takes center stage in this narrative brimming with characters of various ages and couples representing diverse sexual orientations. This thoughtful portrayal fosters an inclusive and respectful representation of the multifaceted nature of human diversity.

The music video was shot in Madrid and Cuenca on April 11th and 12th. It was directed and written by the dynamic directing duo known as El Cielo, composed of Joaquín Luna and Alfonso Riera. The production was entrusted to the renowned film and audiovisual production company, Antiestático, under the guidance of executive producer Nabil Ejey. Following their successful collaboration on the visual album ‘Donde Quiero Estar’, they reunite once again, this time with the esteemed Spanish actress and Goya nominee, Greta Fernández, as well as the internationally recognized model, Muriel Seiquer.

De La Ghetto, revered as one of the foremost pioneers of the urban music genre, proudly embraces this collaboration, praising the immense talent and distinctive vision brought forth by Quevedo, who lends a touch of European allure to the creative fusion. These two extraordinary artists have crafted a musical opus that promises to captivate fans on both sides of the Atlantic and beyond.

The eagerly anticipated single, “My Love,” is now available for streaming and download on all major digital platforms. This release stands as a defining milestone in the illustrious careers of De La Ghetto and Quevedo, solidifying their positions as vanguards of urban music in their respective countries and propelling them to new heights of international acclaim.

DAVE EAST – PRESS PLAYBACK

‘Boldness and confidence breeds success’ – Dave East

The highly anticipated album, Fortune Favors the Bold by Def Jam’s Dave East, is scheduled to be released today on July 14.

Carefully orchestrated and two years in the making, from Columbia to LA. East characterizes the project as his proudest work to date.

‘Press Playback’ The intimate audible experience kicked off the July 4 at Universal Music Group in Manhattan. An enticing preview of 24 tracks mixed and mastered with the define timing’ and the coming of age for the Superstar. Up close and personal, the ‘studio’ style session teleported fans into East’s childhood Harlem living room. He recalls his earliest memories with his grandmother.


‘I never took no for a answer ’ – Dave East

Mass radio appeal & befitting to be the summer soundtrack is Good Good Good alongside the iconic GhostFace Killah. Audiences offered instant feedback with applause & cheers! In particular, the spicy track Sex So Good featuring Coi Leray is one for the ladies! For the hip hop heads, the cut Hustlers with Tyga is undoubtedly a club banger.


Believe in yourself, whatever you do’ – Dave East

American rapper Dave East is one of the distinctive voices in rap today. East evolves beyond hood-tale mixtapes to Rich Problems with a bold message of encouragement.