Posts tagged with "Super Bowl"

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Alesso × Katy Perry – When I’m Gone

Renowned producer Alesso and pop icon Katy Perry come together in collaboration to release When I’m Gone. When I’m Gone released on December 29, 2021, and the highly anticipated official music video is set to release on January 10, 2022. Listen to When I’m Gone HERE.

“When it comes to my music videos, we all know I like to push the boundaries and myself and create unique opportunities for my fans to see them. ESPN and especially College GameDay hold a special place in my heart, so partnering with Alesso to become the first artists to ever debut a global music video within a live event on ESPN made for a perfect and natural pairing,” says Katy Perry.

Alesso, too, chimed in on the song and music video, stating, “”I’m so thrilled that When I’m Gone is finally out. We’ve been waiting the whole year to share it with all of you. I’m honored to collaborate with Katy on such an amazing dance record and with ESPN to become the first artists to premiere our music video at halftime of the College Football Playoff National Championship. I loved working with her and think this song and video came out super special.”

When I’m Gone showcases a mix of high-tech beats paired with heart wrenching lyrics sung by Katy. In the chorus, Katy sings out to a past lover, and assures them that she won’t be that easy to move on from. “I’m never really gone, you think you’re movin’ on, but it won’t be for long, you’ll see.” The technical hit in combination with high-drama lyrics produces a match made in heaven between Katy and Alesso.

The premiere of When I’m Gone tops off a groundbreaking year for the DJ and dance music producer Alesso. Alesso recently paired with OneOf, a green NFT platform, releasing his debut NFT collection Cosmic Genesis. More accomplishments of Alesso include Chasing Stars (with Marshmello feat. James Bay) reaching the top 10 on Billboard’s Hot Dance/Electronic Song Charts, spending 11 weeks at this spot. Alesso is ringing in the 2022 new year while playing two shows in Miami on New Year’s Eve. In one show, Alesso plays with Doja Cat at Fountaine Bleau Poolside, the other at Liv Nightclub.

Katy Perry accumulates 50 billion streams, accompanied by 48 million adjusted album worldwide sales and 135 million tracks. Katy’s unforgettable 2015 Super Bowl performance stands at the highest-rated in the history of the event. A staple in the industry of pop music, Katy boasts 40M+ monthly listeners on Spotify, with numerous accomplishments to her name. Apart from her esteemed music career, Katy continues to use her platform to spread awareness for several philanthropic foundations.

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Holiday Wish List

Now that it’s fall, it’s officially that time of the year. The holidays are still a way’s away, but the must-have items are coming out earlier and earlier and your list seems to get longer and longer. It’s never too early to start shopping for the best Christmas gifts of 2021! Whether you’re looking for the latest toys, present for your wife, your kids, or even your boss, this 360 MAGAZINE list will be your one stop shop to find the coolest gift ideas.

Check out our favorites below, and we hope you pick out something nice for yourself as well!

Leica Q2 ‘007 Edition’

Leica Camera has unveiled a new Leica Q2 ‘007 Edition’ to celebrate the release of the 25th Bond adventure, No Time to Die.  Limited to 250 pieces only, the camera exudes understated elegance – just like James Bond – marked by Leica’s signature minimalist design.

The new camera features the iconic 007 logo on the deck cap and the famous Bond gun barrel design on the lens cap. Each of the limited-edition cameras will be individually numbered, making the “007” camera a sought-after collectable. The camera comes in a customized and handcrafted case designed by the British luxury suitcase brand, Globe-Trotter. Inspired by the bespoke cases that are featured in No Time To Die film, both the camera case and camera are finished in the same ocean green leather colorway.

A combination of both photography and cinema, this makes a perfect gift for anyone who is a film major or enthusiast! Available for purchase on the official Leica website.

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Oakley × Patrick Mahomes

Patrick Mahomes II and Oakley has released the second iteration of the MVP quarterback’s Signature Series, Contrail. The new eyewear is inspired by the MVP’s limitless talent and includes features that honor the Super Bowl LIV Champion.

The Signature Series Collection launched in early 2021 with the bold design of Oakley’s Sutro Lite frame. Ahead of the brand’s third season partnership with the NFL, Oakley is adding Contrail to the collection, a modern design available in matte black with metallic gold icons to celebrate the unconventional success of the Kansas City Chief’s player. The frame features a lightweight, durable C-5 alloy frame and Prizm lens technology engineered to enhance color and contrast while discoverable Mahomes details on the Contrail include an etched lens with II for Mahomes and a signed microbag.

Modern yet timeless, the Patrick Mahomes Signature Series is available on Oakley.com and in Oakley retail stores.

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Casio EDIFICE × Scuderia AlphaTauri Racing

Super-charge your speed and precision with this special Casio EDIFICE watch designed in collaboration with the F1™ team Scuderia AlphaTauri.

Made with the same type of 6K carbon fiber used in the floor and wings of the Scuderia AlphaTauri racing machine, the EFR571AT-1A puts the latest motorsports technology right on your wrist. Fluorescent yellow — the color that crew mechanics use at the track for safety — highlights key components, providing the stand-out visibility required by racing teams who have to make every second count. The yellow stopwatch button and second hand ensure easy, no-fumble timing. The last 15 seconds on the dial are also highlighted, in a nod to the F1 rule that crewmembers must leave the grid 15 seconds before the formation lap starts.

This special EDIFICE delivers what you need to manage your day with the confidence of an F1 driver. Available for purchase here.

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Lids × Chris Godwin

Tampa Bay Buccaneers Pro Bowler and Super Bowl LV Champion Wide Receiver, Chris Godwin, has partnered with Lids and is not the retailer’s newest brand partner.

Godwin has created seven custom embroidery designs exclusively with Lids. Along with his signature and a #14 jersey number available in a variety of design options, these exclusive designs will also include a ‘World Champion’ badge as a nod to the Bucs fanbase following their 2021 Super Bowl LV win.

Fans can embroider any one of the designs on a hat or jersey of their choice at hundreds of Lids locations across the country starting today (available at any location that offers on-site custom embroidery). Through this partnership, Lids contributed a flat donation to Godwin’s charitable foundation, Team Godwin Foundation, which provides at-risk animals a second chance through advocacy and financial support.

More information here.

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THE COMFY

Nothing keeps you cozy on chilly fall mornings like the wearable blanket that started it all! The Comfy Teddy Bear Quarter Zip is everything you love about The Comfy Teddy Bear, but with the added flexibility and style of a zip.

Fun, cozy, and will keep you warm while couch surfing on a cool night. It is unisex and stylish enough for all your needs, from sitting on the porch or a quick trip to the store. Luscious, high-quality sherpa wraps you in a giant hug while the quarter zip gives you flexibility, you’ll never want to take it off.

Available in a variety of colors and patterns here.

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LOL Cartel

Recording artist and MTV’s Ridiculousness host Chanel West Coast has announced the release of her new LOL Cartel unisex capsule collection. Conceptualized and designed by Chanel herself, the new streetwear line showcases fun, expressive lifestyle apparel that speaks to the laidback and feel good vibes of the West Coast. 

The new drop features a wide array of classic silhouettes such as sweatpants, sweaters, hats, shirts, t-shirts and more in custom-dyed designs and bold color combinations, emphasizing the young and vibrant inspiration throughout. Each piece has been designed with high quality fabrics and materials, and was crafted to be unisex, ensuring a mix-and-match capsule collection that can be enjoyed by people of all genders.  

Shop here.

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Tenacious Toys

Tenacious Toys is the premier online retailer specializing in limited edition art toys in vinylresin and PVC, as well as imported action figures and one-off custom toys.

Started in 2004 in New York City, Tenacious Toys services thousands of customers worldwide each year with the most reliable fulfillment of bullet-proof packages. Tenacious Toys offers customers a robust program of rewards and freebies, as well as multiple payment options during checkout.

Perfect holiday gift for a friend or partner who loves to collect! Shop Tenacious Toys’ latest collection here.

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EATABLE

Celebrate flavors worthy of your everyday celebrations with the 100% natural, delightfully grown-up popcorn from EATABLE.

Inspired by the flavors of happy hour, each bag features the sophisticated notes of your favorite cocktails without the alcohol. They start with non-GMO corn kernels that are air popped to perfection, imbue them with a sweet candy or caramel spirit infused coating, and then painstakingly hand-sift each batch to ensure those hard unpopped kernels never make it to your mouth. 

Give your movie night a sophisticated twist, upgrade your book club’s charcuterie board, or toast Team USA with the mixed pop of your choice.

EATABLE Highlights:

• Crafted from locally sourced, non-GMO corn kernels

• Twice baked recipe creates the perfect crunchy texture

• Grab and go bags are ideal for snacking, picnics, barbecues, and more!

• Comes in a resealable bag for freshness you can taste

• NO artificial colors, flavors, or preservatives

• Flavors include:

• Whisky on the Pops

• Pop the Champagne

• Pop the Salt & Tequila

• Pop Goes Sangria

• Poppy Caesar

•Poppin’ Rosé all Day 

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Sea Witch Botanicals

Sea Witch Botanicals is committed to being a role model in the shift toward sustainability and ethical business, and transparently dedicated to environmental justice. We are a small, tenacious team that believes you don’t need sinister synthetics or animal byproducts to have a clean home, a beautiful smelling space, or luxurious self-care. All of our products are crafted with only plant-based ingredients and packaged for optimum waste-reduction. 

Sea Witch Botanicals aims to keep the world’s water healthy by providing natural home and body products that are good for you, and the environment. With a huge range of scents and products, find your match of incense and candles here.

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N.Peal Cashmere Knitwear

Know a Bond fan? These gifts would be right up their alley. Exclusive cashmere knitwear brand N.Peal is launching its Navy Ribbed Army Sweater and 007 Combat Trousers as worn by 007 in the upcoming James Bond film, No Time To Die, releasing in theaters October 8, 2021.

Available in a blend of 90 per cent superfine Merino wool and 10 per cent cashmere, the Navy Ribbed Army Sweater  features canvas patches on the shoulders, cuffs and elbow and is augmented by a drawstring neck. The 007 combat trouser is made from 100% Cotton, features-Gun metal zips and poppers- 3 pockets, two zipped and one poppered – Epitomises the modern and informal utility look and marries perfectly with the N.Peal commando sweater.

Modelling its design on British Military Commando sweaters & Combat Trousers, N.Peal developed these pieces with No Time To Die costume designer Suttirat Anne Larlarb.

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CASIO G-SHOCK

As the most nostalgic time of the year nears, what’s a better way to remember your childhood than to purchase old trinkets? Casio has released a few timepieces that are reminiscent of the 90s, and will surely bring you back in time.

Based on the larger men’s style, the GMAS120SR-7A is a compact G-SHOCK model in the transparent style that became popular back in the ‘90s. This model features a rose-gold metallic finish with a design that makes it the perfect accessory for work and play. 

The square design of the GMS5600PG-1 is reminiscent of the classic G-SHOCK 5600. This model has a metal covered bezel and incorporates standard G-SHOCK shock resistance in a small, lightweight watch that is comfortable to wear. The mirror finish of the case and bezel add a touch of elegance to the watch’s casual look. 

The BG169G-4B offers the nostalgic BABY-G style in an eye-catching pink band and face. Featuring 200-meter water resistance, this model has an ion-plated metal ring and with a face protector, creating a face that is dynamic, yet classically BABY-G. The wire face protectors on the case allow for worry-free wear at the beach, pool, or in other high-activity areas.

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Pureaty Naturals – Biotin Hair Serum

One of those products that went viral over quarantine, none other than this biotin hair serum from Pureaty Naturals.

According to more than 5,000 five-star Amazon ratings awarded for its ability to regrow hair even in nearly bald spots after a month of use. Shoppers say it makes a huge difference in their hair’s strength and thickness, rescuing thinning hairlines from intense shedding and encouraging growth like a “miracle serum.” 

Prior to trying the Pureauty formula, one person says that nothing seemed to help their drain-clogging hair loss. Within two weeks, the cycle turned around: “The results are AMAZING! I legit only had like two strands fall out per shower.” They continue, “The only downside: I didn’t find this product sooner. I could not be happier. Thank you so much to whoever made this. You literally saved my depressed soul from losing my hair.”

Another person “desperate” to reverse their chemo-thinned hair says their hair loss is now so minimal, the results are “hard to believe.” But by all accounts it doesn’t much matter what’s behind the hair loss — the Pureauty’s hydrators, including the glycerin and squalane mentioned above, keep your scalp optimally moisturized regardless. As the last person concludes: “Thank you, little bottle of serum.” 

Shop Pureauty here.

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Tubble Royale Inflatable Bathtub

Give the gift of a portable tub, Tubble! Imagine taking a private hot bath in the snow after skiing or on your balcony over looking the city! Tubble was designed for urban living but is also great for outside adventures (veranda, porch, balcony, living room, cabin, glamping, RV). With the Tubble, you can take a bath anywhere-anytime. You just need a water source! Tubble is great for contrast therapeutic bath (hot to cold and vice versa) any type of therapeutic bath is an option. Fits a 6’ tall person or two people very comfortably! Quality materials (like a yoga mat) makes it more comfortable than a regular bath. Lightweight when empty, travels easy, and holds 60 gallons of water when full. Perfect for the holidays.

Available on Tubble and Amazon.

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nutpods

You know the holidays are near when you see Pumpkin Spice on the shelves again. Keep the good times pouring with nutpods unsweetened Winter Collection flavors; Pumpkin Spice, Peppermint Mocha and Holiday Nog. The party goes on to the last drop. All three are creamy, foamy, and free of dairy and sugar.

Shop here.

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Cornbread Hemp

The CBD industry has become an oversaturated $2.1 billion market notorious for a lack of consumer awareness, large corporations, and countless athletes/celebrities fronting brands (without any real involvement in the company). However, a few smaller CBD brands are setting themselves apart through a purpose-driven mission and commitment to product quality.

Cornbread Hemp is one of the rare few that has been able to gain market share as an underdog, in large part due to its signature Flower-Only™, full spectrum, and USDA-certified organic hemp. They are going down a different path, not cutting corners, and offering a product that is light years ahead of what you see at your local convenience store.

The founders at Cornbread Hemp have made taking on corporate CBD as one of their causes to ensure that consumers know what is in the product they are ingesting or rubbing on their bodies. Co-founder Jim Higdon has said that “what most consumers don’t know is that corporate hemp manufacturers produce substandard products, only to dress them up with the term ‘Whole Plant.'”

Shop Cornbread Hemp here.

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ZAGG

Know someone that got the new iPhone? Here’s a quick gift idea. ZAGG, the global leader in accessories and technologies that empower mobile lifestyles, introduced screen protection and protective case solutions for the new Apple iPhone 13 miniiPhone 13iPhone 13 Pro, and iPhone 13 Pro Max. ZAGG also announced screen protection for the Apple Watch Series 7 and iPad mini (6th gen).  

ZAGG accessories for these Apple devices are available beginning today on ZAGG.com with some products arriving in the coming weeks. Consumers may find ZAGG InvisibleShield and ZAGG Gear4 products at Verizon, T-Mobile, AT&T, Best Buy, and Walmart stores nationwide.

ZAGG backs its mobile accessories with an industry-leading limited lifetime warranty and will replace the product if it ever gets worn or damaged for the life of the device. With more than 250 million screen protectors sold worldwide, ZAGG InvisibleShield is the #1 selling brand for smartphone screen protection in the U.S. and has set the industry standard for screen protection. Shop here.

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Oakley Coyote Boot

Born more than 20 years ago, the Coyote boot was built to function like a sneaker while still offering an iconic combat-inspired product. The boot is not meant to be just for anyone, it was created for a purpose with a will to run alone and to run with the pack.

Designed to take on any adventure whether in the city or in the wild, the Coyote boot itself features an EVA midsole and slip-resistant rubber outsole which moves naturally with your foot, while providing plush shock absorption. The lightweight material and genuine leather offers ventilated comfort while the rugged nylon laces stand to rough wear to complete this durable, everyday boot. In addition to the regular colorways, The Coyote Boot will also offer three new limited-edition colorways featuring vibrant, neon soles: black/neon green, coyote/neon orange, and sage/neon light blue. 

A gift made for any adventurous friends or partners, the Coyote Boot is available in select stores and online here.

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PUMA

The second PUMA collaboration with Black Fives collection celebrates the way teams in the Black Fives Era expanded their reach beyond neighborhoods where they began, into cities and towns throughout the United States. This seven-piece collection encompasses vintage-inspired designs with historical graphics and authentic logos maintained by the Foundation. Banner graphics showcase Black Fives teams along with cities they played in across the U.S. from Los Angeles to New York.

The Black Fives Foundation’s mission is to research, preserve, showcase, teach and honor the pre-NBA history of African Americans in basketball. Items in the collection include multi-colored hoodie and sweatpants, shorts, T-shirt, long-sleeved T-shirt, cardigan, and a black Suede Mid Black Fives, which includes a pop of color on the sole and team logos on the formstrip.

The collection launches globally October 8 in stores and online.

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Affirmicious

Has this last year taken a toll on your friends’ spirits? Are you on the lookout for a gift that inspires change and growth There’s nothing like the holiday season to spread a little cheer, and with Affirmicious and their uplifting Zodiac Affirmation Card Decks you can help nip negativity in the bud.

Each deck of fun and focusing cards is tailored to the personality of a specific Zodiac sign, offering positive statements and reminders to help change the flow of your thoughts the more you practice them. 

  • Features 100 personalized affirmation cards per set
  • Cards are based on the unique traits, needs, and energy of each Zodiac sign
  • Reinforces and emphasizes your positive traits
  • Helps put an end to negative self-talk
  • Fun for Zodiac believers and dabblers alike!
  • Available for all 12 Zodiac signs

Shop here.

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spermidineLIFE®

This holiday season, give the gift of natural cell renewal from the inside that supports health and beauty from the outside. Cell health affects growth of our hair and nails, and the appearance of our skin.

A new supplement, spermidineLIFE® by Longevity Labs, is the world’s first natural spermidine-rich wheat germ extract dietary supplement that supports our bodies rejuvenation and renewal of cells from the inside, which supports health and beauty health from the outside.

spermidineLIFE® is an all-natural, clinically tested supplement that supports brain, heart and organ function, helps reduce inflammation, improve immunity, detain the effects of aging, improve the growth and appearance of nails and hair, and support skin firmness. MSRP: $99 (subscription price $89)

Support cellular renewal through spermidine supplementation with a simple two-capsules per day dose.

  • Suitable for vegans and vegetarians
  • Free of artificial colors or flavors
  • Free of lactose, nuts, and caffeine
  • 100% GMO-free product
  • Available in a convenient monthly package

Shop here.

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Privé Revaux

Founded on the belief that head-turning style shouldn’t be a luxury reserved for a select few, celebrity founded Privé Revaux continues to provide affordable and effortlessly chic eyewear. A great gift that has been given the golden seal of approval from a variety of celebrities from Billie Ellish, to Common, Miley Cyrus, Shawn Mendes, J. Lo, Dwayne Wade, Rachel McAdams and more. Countless styles have been worn and loved by the a-list, and with its inexpensive price point, it’s an easy gift that your loved ones will delight in.

Join the a-list and gift Privé Revaux this holiday season. Shop here.

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Barton Perreira

Barton Perreira is an independent brand that sees things differently, taking the time to invest in craftsmanship that produces nothing less than the finest eyewear in the world. Meticulously crafted by hand in Japan, a single pair of Barton Perreira frames takes weeks to refine. Barton Perreira’s weightless fit originates from the use of Japanese titanium without any composites to construct the most durable frames available today. Barton Perreira premium lenses are created through a hand-dipped double staged process that results in a stunning gradation of color.

Distinguished for their passionate attention to each one-of-a-kind detail, Japan’s leading artisans ensure every facet of Barton Perreira eyewear is brought to life with precision and virtuosity. Available here.

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Skechers × JGoldcrown

Spread love and comfort this holiday season with Skechers x JGoldcrown: BOBS Too Cozy slippers featuring the iconic #Lovewall heart design of muralist James Goldcrown. Feel warm and fuzzy inside and out with this gift that gives back – for every BOBS from Skechers item purchased, a donation is made to help save shelter animals’ lives nationwide through Skechers’ partnership with Petco Love. The BOBS from Skechers movement has raised more than $7 million to help more than 1.3 million shelter pets in the United States and Canada.

The casual vegan slippers feature an allover print of the artist’s signature design, soft microfiber suede-textured upper with a faux-fur trim, striped midsole and cushioned Skechers Memory Foam™ footbed, providing ultimate comfort while you sip cocoa by the fire. Treat yourself and your loved ones to the Too Cozy styles which make the perfect welcome gift for out of town guests joining you for the holidays.

Retailing at $50 on Skechers.com.

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DIESEL

DIESEL has recently introduced a stylish new way of listening to music or taking phone calls on the go with their new True Wireless Earbuds. Comes in two color variations, black and red, both featuring the silver ‘D’ logo detail. The case is compatible with wireless charging and doubles as a charging portal. The earbuds are sweat and splash resistant, equipped with voice assist and has a total battery life and playback time of 32 hours. This fashion tech accessory will make for the perfect stocking stuffer and will retail for $128 and will be available at DIESEL stores, online at diesel.com and at select fashion, tech and electronic retailers worldwide.

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SKECHERS

Skechers new GO Lounge™ footwear and apparel deliver the cute and cozy looks we are all craving as the temperatures start to drop.

Available in a variety of designs and colors, the cozy GO LOUNGE styles feature the brand’s Comfort Technologies for ultimate ease and support at home or on the go. Skechers line of GOLounge™ apparel compliments the footwear with its all-around comfort designs and tranquil color story.  

Skechers GO Lounge pairs feature a Patented Skechers Arch Fit® contoured footbed with podiatrist-certified arch support. Developed with 20 years of data and 120,000 unweighted foot scans, the contoured footbed helps mold to your foot to reduce shock and increase weight dispersion. Apparel is designed with signature Skechers fabrics delivering incredible fit and features with a luxe lounging feel.

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AveSeena

Inflammaging is AveSeena’s NEW Green Caviar Facial Oil Elixir is the only oil to beat inflammaging (Inflammation + Aging) and is formulated with peptide complex Matrixyl 3000™, sea sourced Green Caviar Algae Oil, Vitamin C, retinol replacement Bakuchiol and Squalane offering key nutrients essential to skin’s strength and defense system.

This vegan, gender inclusive, certified clean Elixir is a multi-nutrient loaded anti-aging facial oil that addresses skin concerns including fine lines & wrinkles, dryness, dullness, uneven texture and signs of inflammaging. It is also the only oil to feature the ingredient Matrixyl 3000™, as it typically is only used in cream-based skincare products.

Additional Green Caviar Facial Oil Elixir benefits:

  • 100% of respondents felt that it was easily absorbed
  • 90% said their skin looks better overall
  • 80% stated the appearance of fine lines & wrinkles is visibly improved
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Signed By McFly

Say no to generic gift cards, scratchy sweaters and ugly underwear this holiday season and give the gift of style with Signed By McFly. The fashion label offers everything for men and women – from puffer jackets to athletic wear, socks and hats as stocking stuffer gifts, swimwear for any tropical travel, sneakers, and cozy sweats for holiday lounging.

The Bronx-based, black-owned fashion label creates genderless designs that have caught the eye of professional athletes, musicians, and celebrities worldwide. Drip style with Signed By McFly’s Alphabet Varsity Jacket, crafted to keep you cosy and cool! The Bronx-based, black-owned fashion label creates genderless designs that have caught the eye of professional athletes, musicians, and celebrities worldwide. Available nationally at signedbymcfly.com

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Triptech

All the functions you need! Flipside Sticks to Your Current Phone or Case by Adhesive for Instant use A slim, snag free design Protection from shattering drops with our Finger Ring, the most vertical and stable viewing kickstand. Triptech’s portrait stand gives you the option for a different view Impact stand allows hard touch for emails, games, and texts. Never be without a GPS mount because it goes with you!

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Simon Ardem

This fall, Simon Ardem is launching the New York Fall Collection, a capsule collection of one-of-a-kind rings and bangles inspired by Central Park landmarks.   

The New York Fall collection features all-natural-colored diamonds. With graduated placement, to resemble the myriad of warm fall colors; each piece is a tour de force. The North Meadow Ring is named after one of Central Park’s largest open areas with a countryside-like feel. Its fancy orange brown round diamond is surrounded by an open field of billowing brown and white diamonds, capturing the essence of space and fall’s natural beauty. The Great Lawn Ring features a brown Ascher cut diamond, surrounded by an ombré arrangement of smaller diamonds, reminiscent of how the Great Lawn appears amongst the hustle of the city. Another classic spot, Central Park’s Cop Cot is a historical wooden shelter surrounded by greenery, and the Cop Cot Ring celebrates its placement through an abstracted, diamond view, featuring rounds and cushion cuts in champagne, yellow, white, and a mix of graduated browns.

Find out more here.

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Session Goods

To celebrate the brand’s fourth birthday, Session Goods has taken their award-winning, iconic design, smoking accessory line and created a limited edition run of all black and white bongs, pipes, and cleaning caps.

This series was created to explore the beautiful styling of their modern products by purposefully indulging in stereotypical designer aesthetics of monochromatic black and white. These two contrasts have inspired countless artists, designers and brands and conveys class and refinement. Fashion can be so much more than clothing and accessories. Session Goods new Designer Series intersects fashion and cannabis – two things that are important to many but rarely connected. With thoughtfulness that flows through every fine detail, this matchup is timeless, sleek, and effortlessly trendy. Intersecting fashion and cannabis is a new phenomenon.

All sold on Session Goods.

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Gemmist

This holiday season, give your loved ones the gift of ultimate pampering with exclusive gift sets from Gemmist, including recently launched salon grade haircare products made to tend to your tresses this holiday season and all year round. Offering two bundles for the ultimate self-care queen, or the person in your life looking to give their hair a little extra love, Gemmist makes shopping easier for you as all products can be ordered online on Gemmist.com and delivered straight to your door (21+ ONLY).  

Start your self-hair journey with the Scalp Balancing Bar, made to exfoliate and stimulate the scalp  while nourishing hair from the root. After brushing out your worries with the flexible detangling brush, deliver essential moisture and tame frizz with the Crème Styler. After a day spent celebrating at holiday soirees to the fireplace with glee, spritz on the new Hair Freshener to instantly refresh hair by capturing unwanted odor molecules to make hair smell clean, even when it’s not wash day.

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Eco Lips

Eco Lips Makes Christmas 2021 More Sustainable with First Holiday Line that Comes in 100% Plant Based Tube

Christmas is just around the corner! And in case you’re looking for more sustainable ways to celebrate the season, Eco Lips has the answer for you.

The certified B Corp, also known as the nations’ largest independent organic lip balm manufacturer, has recently announced the upcoming launch of its 2021 Holiday offering–Candy Cane Organic Lip Balm line. Bursting with deliciously sweet minty flavor, this quintessential holiday lip balm flavor features invigorating peppermint, which leaves a pleasant tingling sensation, and warming vanilla to comfort and soothe dry lips.  It makes for a perfect stocking stuffer or holiday gift for yourself or loved ones.

As with other Eco Lips products, Candy Cane Organic Lip Balms are made with certified organic beeswax combined with hydrating Fair Trade Certified™ coconut oil to nourish, moisturize, and restore lips back to health. They also come in the brand’s revolutionary Plant Pod, a patented 100% plastic-free, plant-based packaging that looks and acts like a regular tube. 

Candy Cane Organic Lip Balms will be available on Eco Lips’ website and will hit retail in the weeks following its online release. Each set of 3 tubes will sell for $9.99.

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In Good Conscience

Officially launching November 16, In Good Conscience is the perfect self-care gift + stocking stuffer for everyone on your gifting list. The modern personal care and body wash brand is designed for universal appeal and for all bodies. Each body wash is designed with clean beauty standards, steeped with select naturally derived ingredients and gently scented with all natural aromas. 

In Good Conscience body washes come in three sensorial aromas, Mandarin Rose, Rosemary Bergamot and Peppermint Sage, offering a unique aroma for everyone on your gift list. Additionally, in the spirit of the holiday season, each product purchase supports the brand’s mission of cultural sustainability, and contributes a portion of product proceeds to non-profit community organizations driving social impact for under-resourced communities of color.

Product Highlights:

Made in America 

Size: 12 FL OZ / 355ML

Naturally clean: Clean formulas that are highly natural, sensorial & ingredient transparent (100% natural fragrance, formulas free of sulfates, parabens, phthalates, synthetic fragrances and with naturally derived ingredients, cruelty

Features Babassu Oil, known for it’s lightweight hydration and anti-oxidant properties and sustainably sourced from the Dominican Republic

Universally Essential: Inclusive, everyday products for all skin types & tones

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Barebells

Holiday Crisp is a limited edition for the Holiday Season. Barebells’ Holiday Crisp will be available for purchase starting November through their website, GNC, Trader Joe’s, and select gyms. Barebells protein bars are rich in protein with 20 grams of protein, no added sugar, without palm oil, and only 200 calories. They suit everyone who wants to give their taste buds a real treat but this year it’ll be a special holiday treat with the same great taste and health benefits.

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Barbie

Choosing a holiday gift for your daughter, niece, or younger sister? Barbie has your back. Most recently, Barbie made an appearance at The LA Auto Show to unveil her new Extra Convertible designed by Barbie designer Judy Choi, with a life-size version, designed by Mattel’s vehicle team. Cars have always been an important part of the Barbie brand – Barbie got her first car in 1962 and since then has had everything from convertibles to campers, beach buggies, and more. Now, kids everywhere can give new meaning to the phrase “passing with flying colors” by sporting their own Barbie Extra Cars, available now at Walmart for $30

When it’s time to take Barbie’s Extra looks on the go, the convertible’s trunk includes spaces for shoes and a trendy top. For Barbie’s furry friends, the Extra Convertible features a pet pool at the rear. The car is the latest extension of the “Barbie Extra” line, which launched in November 2020.

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Banana Phone

Is your goal to win the office’s white elephant this year? Looking for a screen-free phone alternative? Discover a whole bunch of fun while supporting gorilla conservation with the first ever bluetooth enabled Banana Phone!

The Banana Phone is both a bluetooth mobile handset and a speaker that can connect to virtually any smartphone so you can take calls, listen to music, or activate Google or Siri when your hands are full. Best of all, a portion of all sales go to support Gorilla Conservation in the Democratic Republic of the Congo.

Banana Phone Highlights:

  • 60 ft Bluetooth range 
  • Make phone calls or play your favorite music 
  • 20 hour talk time 
  • 120 hour Idle time 
  • Connects to iPhone and Android via Bluetooth
  • Rechargeable via micro USB (cable included) 
  • 2% of all revenue is donated to Gearing Up for Gorillas to support Gorilla Conservation in the democratic Republic of the Congo while working with 1% for the Planet

Available to purchase on Amazon and ShareASale.

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Cheegs

Cheegs is a Minneapolis based apparel company with a mission to better people’s lives through clothing. Cheegs understands the impact that clothing can have on the trajectory of your day and engineer clothing to work with you, not against you. Using innovative fabric technology and versatile designs, Cheegs offers clothing that provides unmatched comfort, utility and durability, all while ensuring a minimal footprint. Re-imagine business attire with optimal comfort.

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TableTopics

For the perfect stocking stuffer, we’re introducing you to the TABLETOPICS® Holiday Conversation Trio PackThese festive questions will add sparkle to the holiday table and bring family and friends together in new ways. Discover, reflect, reminisce, and share laughter through the season and beyond.

For ages 6 and up, this pack is a boxed set of 3 to-go editions – each containing 40 question cards. MSRP $20 from Amazon and major retailers nationwide, including Barnes & Noble. 

  • Thanksgiving with Family: Add a special ingredient to your traditional Thanksgiving with these engaging conversation starters.
  • A Very Merry Christmas: Bring friends and family, young and old into the conversation with these festive questions about everyone’s favorite time of year. 
  • New Year’s Eve: Pop the champagne! Whether your guests are “old acquaintances” or new friends, these conversation starters will inspire humor, reminiscence, and resolutions.
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Reebok

Dropping Friday November 26, the new Question Mid “Class of ’16” sneaker honors Allen Iverson‘s induction into the Hall of Fame in 2016, as well as the city of Philadelphia where he spent the bulk of his professional career.

The new Question Mid “Class of ‘16” blends colors representative of each of the five professional teams Iverson played for. Beneath a clean execution of his signature shoe, the Question Mid is laced with the red and blue accents, signifying Iverson’s return to his Philadelphia roots to finish off an illustrious NBA career. Dropping November 26, the sneaker will be available globally in adult and kids unisex sizing from Foot Locker, Champs Sports and EastBay.

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At Home With Ray

Offering home goods and accessories with an artistic edge, At Home With Ray is the brain/love child of Kris Roufa, designer and maximalism extraordinaire that has a true flair for the unexpected. 

You can’t quite put a label on Roufa’s overall aesthetic. She is clearly unafraid to let her delightfully curious imagination shine through in her designs. You’ll find elements of nature intertwined with bold unapologetic colors. You’ll enjoy sharp modern lines paired with soft feminine touches. At Home With Ray is kind of like the cool kid that doesn’t even have to try to be cool. 

Scarves, twillys, cocktail napkins, table runners, stationary…you’ll find treasures within the At Home With Ray collection that you’ll cherish forever and want to save for your grandchildren. Visit AtHomeWithRay for more information and to enjoy the full line of quirky goodies.

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CMY Cubes

Meet CMY Cubes – the makers of the most curious and utterly magnificent sensory toy you’ll ever get to handle. 

These seemingly magical color-defying cubes, tetrahedrons, icosahedrons, and more are captivating the world, seeing 1200% growth in the first six months alone. The almost instant success came from a mixture of launching a first-of-its-kind product that is extremely visually appealing and good digital marketing, thanks to Saper’s experience in the industry. Shortly after launching, CMY Cubes went viral on TikTok & Reddit, which launched CMY into the market quickly.

Highlights:

  • Each face is coated in electromagnetically subtractive materials that appear as cyan, magenta, or yellow
  • As you twist and turn it creates all-new color combinations
  • Use it to teach color mixing, light refraction, angles and geometry, and more!
  • Available in a myriad of shapes to suit your taste

Purchase here.

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Skechers

Skechers is committing to help our planet through a multi-year partnership with environmental nonprofit The Nature Conservancy (TNC) with a minimum commitment of $800,000 to help the organization achieve its mission to protect our world’s lands and waters. TNC impacts conservation in over 70 countries and territories, operates more than 100 marine conservation projects and has protected more than 125 million acres of land.

To further reduce the Company’s environmental impact, Skechers has created Our Planet Matters, a new collection of sustainable men’s, women’s, and children’s product which utilizes recycled materials in its designs.With this initial offering of casual lifestyle and performance product, The Comfort Technology Company™ hopes to encourage shoppers of all ages to take steps to become more environmentally conscious.

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adidas Headphones

adidas Headphones announced its first-ever true wireless collection, debuting with the help of Grammy Nominated hip-hop recording artist, Quavo. Best known for being the front man of hip-hop/trap trio Migos, as well as for his skills on the basketball court, Quavo perfectly embodies what makes adidas Headphones the ideal choice for those with an active lifestyle, as well as a passion for creativity and sport. 

Debuting alongside adidas Z.N.E. 01 ANC ($189), are two additional pairs of earbuds, each developed to enhance sport performance while offering all-day comfort: adidas Z.N.E. 01($99), an accessible pair of true wireless earbuds built to withstand various aspects of daily life and adidas FWD-02 SPORT($169), a sleek pair of true wireless earbuds designed with insight of adidas Runners to lock in place and help runners of all levels push forward. 

adidas Z.N.E. 01 ANC and adidas Z.N.E. 01 are available now for purchase on adidasheadphones.com, while adidas FWD-02 SPORT will be available early next year.

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G-SHOCK

Inspired by the colors of the national flag of Benin, Hachimura’s father’s home country, the new, limited-edition GM110RH-1A is based on the original metal forged case design of the GM110 and adds a polished copper IP bezel. The new model comes with two interchangeable urethane bands, the first being a black textured band with a metal copper IP buckle and the second, a West African Kente-cloth motif band inspired by the traditional clothing of the region. 

The new GM110RH-1A also offers G-SHOCK features, such as shock resistance, magnetic resistance and 200M water resistance, a full auto calendar, 3-year battery, world time, 24-hour countdown timer and more.

The GM110RH-1A retails for $420 and will be available for purchase in December at select G-SHOCK retailers, the G-SHOCK Soho Store, and gshock.com.

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Kidrobot

Kidrobot brings your favorite Dungeons & Dragons characters to life with an all-new collection of plush toys & collectibles.

Pre-order the new 3″ Vinyl Mini Series 1 here now.

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INDOGGO Gin

Share the love this holiday season by gifting your family, friends, or coworkers a bottle of Snoop Dogg’s INDOGGO Gin. Unlike any other Gin in the world, INDOGGO is a remix of seven botanicals and all-natural fruit flavoring mixed with a laidback California style, compliments of the Doggfather himself. 

With the holidays right around the corner, we are all looking for ways to relax and unwind while surrounded by family and friends. INDOGGO Gin by hip-hop legend, Snoop Dogg is a gluten and sugar free delicacy that will make the perfect stocking stuffer or gift to your family, friend, or coworker. After maintaining his place in the public spotlight for over 25 years, the “Gin N Juice” singer ventured out into creating his own spirits brand with the mission of making a Gin that exemplifies a laidback lifestyle that is easy to mix, easy to drink, and hard to forget. Experience warm holiday cheer unlike any other while experimenting with all the possible cocktail combinations that INDOGGO offers, including, “The Doggfather, “The Long Beach Lemonade,” and “The Laid Back.” Give the gift of warm holiday cheer unlike any other with INDOGGO Gin.

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GAUCHO

Gaucho – Buenos Aires is a brand for tomorrow’s originals.  It’s values — strength, resilience, optimism — run through everything they make, from the quality of its leather to the fearlessness of cuts and unending passion for Buenos Aires’ fashion heritage. They’re here for entrepreneurial spirits and self-starters, and for people who want their fashion to feel as good as it looks. In complementing your style now and inspiring your future choices, it gives you the confidence to realize whatever version of you you’re working towards. 

GAUCHO has exclusive gifts for men and women. The brand carries different accessories, such as colorful scarves made of exquisite silk foulard at $265, leather saddle and tote bags starting at $325, Gaucho classic wide brim hats at $165, and leather belts at $175.  All accessories are available for both men and women.

The luxury brand is set to open in the Miami Design District January 2022. Visit GAUCHO – BUENOS AIRES, a luxurious lifestyle brand known for its leather goods, including clothing and accessories for both men and women.

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Champion × Hasbro Gaming

The perfect combination of comfort and holiday tradition is encapsulated with the new collaboration between Champion and Hasbro Gaming. Created for those who love playing board games and relaxing in comfy loungewear, the Champion x Hasbro Gaming collection features four board games – Monopoly, Twister, Scrabble and Candy Land.

The collection includes a range of head-to-toe Champion looks with products varying from apparel and footwear. Designed keeping the whole family in mind, Champion constructed the collection for fans of all differing ages ranging from adults, youth and toddlers. Each piece encapsulates the unique essence of each game paired with that signature, classic Champion flare.

The collection is available now on Champion.com, and can be found in select Champion retail stores and retailers. Adult sizes range from XS-2XL and prices range from $30-$80.

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Hazo Maximalist Bag

Looking for a sustainable fashion gift this holiday season? From Baobab Roots comes the Hazo Maximalist Bag.

Baobab Roots is a brand that prioritizes sustainability while operating with a global mindset. Created to encapsulate the beauty and signature look of the African Baobab, aka the tree of life, this line of handbags is devoted to their conservation.  Designed in Africa with leather sourced from Italy, all Baobab Roots bags are manufactured in the United States. The bags are not mass produced as to reduce the companies carbon footprint.

Hazo Maximalist Features:

•  Produced with Italian leather

•  Produced in small batches to ensure quality control

• Transforms from crossbody to clutch using removable straps

•  Metallic silver spike and stud hardware that is sure to make a statement

•  Showcases two large compartments, one zip pocket and a leather credit card sleeve for easy, practical storage

Baobab Roots donates a portion of each purchase to aid organizations that safeguard the endangered Baobab Trees in Africa and Elephants without Borders.

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Cloney × LL COOL J

35 years after LL COOL J’s debut album, he was inducted into the Rock and Roll Hall of Fame in October 2021. To commemorate this accomplishment, LL COOL J’s Rock the Bells and Cloney worked together on a limited edition collection.

The collection includes streetwear such as hoodies ($185) and trucker hats ($95). The aim of the collaboration is to encapsulate LL COOL J’s iconic street style and success in the music industry.

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Maurice Lacroix × Junghans Watches

Now represented by Paul Wilmot Communications, both Maurice Lacroix and Junghans have a selection of affordable, high design watches.

Maurice Lacroix

After being in the watchmaking business for over 40 years, Maurice Lacroix knows how to construct a modern style of watch. In 2016, they recreated their Calypso watch from the 90s, re-released as the AIKON. Styled for Millennials that have ambition and talent, and for those who aim to take over the world’s major cities. The electrifying energy that encompasses these cities has been named a supplier of inspiration for the Maurice Lacroix team, and something that the team continues to relate its image with.

Junghans

Founded in 1861, Junghans has been an innovating timekeeping for over 160 years. Changing the game since the early 1900s as the worlds largest clock manufacturer in the world, Junghans was also the official timekeeper in the 1972 Olympic Games in Munich, Germany. Adding to the list of successes for this company, they also invented the first radio-controlled wristwatch in 1990.

The current collection references the long history of Junghans while keeping a contemporary touch. Meister watches and timepieces of max bill are some cases of pieces that have been reinvented. These Bauhaus originals were created back in 1956 with Swiss designer Max Bill. Today, they are produced in an almost unaltered design.

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Blowfish Malibu Vegan Collection

Grow your wardrobe this holiday season with Blowfish Malibu’s vegan collection. Showcasing a variety of boots for the holiday season, Blowfish Malibu has a wide range of footwear that will be sure to enhance your closet.

Warm up this winter season with Chillin-SHR, a comfortable Chelsea-inspired ankle boot, with a low pancake wedge and shearling details.

Incorporate the fall style into your closet with Venom-C, an ankle mini-boot with cutouts and a cushioned footbed.

With a reimagined version of the combat boot, Rauly is modernized and showcases a new tonal welt and a snug lug sole.

The collection does not use any type of animal products or by-products in the shoes, even down to the glue and outsole. The boots are made from man-made materials, 100% cruelty free and guaranteed to maintain their value, appearance and comfort. All styles apart of the collection are formally registered with the Vegan Society.

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Stündenglass Gravity Infuser

From Stündenglass comes an assortment of brand new gravity infusers that are hot on the market. Designed with a 360° rotating glass hookah, the structure of the hookah generates kinetic motion via water displacement with resisting airflow technology paired with the natural force of gravity to dispense smoke. Included with the range of infusers is an aluminum hookah bowl kit and glass bowl that can connect to smoking or vaporizing devices with a 14mm male joint.

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Signed by McFly

Sick of your partner stealing your hoodie? Or guilty of being a hoodie thief yourself? Score some style you can both enjoy this season with Signed by McFly‘s range of unisex hoodies, sweats and sneakers. Buy it for yourself or give it as a gift to your bae so you can both stay stylish and cozy all season long! The Bronx-based, black-owned fashion label creates genderless designs that have caught the eye of celebrities such as Doja Cat and Post Malone. Please let me know if I can send you any designs or images. 

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Blundstone

With Christmas right around the corner, it’s time to get that last-minute shopping complete, and Blundstone has something for everyone on your list. If you’re in the NYC area, the Blundstone Pop-Up Shop located in SoHo at 250 Lafayette Street, has endless pairs of boots that are as comfortable as they are stylish. 

With a wide range of colors, styles and prices, there’s a pair for every family member, friend and colleague.

#558 – Built to stand the test of time, the #558s are turned up to the max. All the durability. More comfort. More shock absorption. These boots will become your best companion.

#584 – Built to weather the elements, the fully waterproof #584s are sturdy boots packed with features. Genuine shearling footbeds and Thinsulate® insulation will keep your feet toasty and dry.

#585 – Most admired for a reason, these boots are a companion for life. A dialed-up version of our Original boots, the signature #585s deliver all the durability with superior comfort and outstanding shock absorption.

#1630 – Rain or shine, the #1630 boots are admired for their rustic black leather and brogue accent details. Made for whatever the day throws at you, this boot offers outstanding comfort and durability.

#1671– Our Women’s heeled boots combine legendary comfort with rugged, yet distinctly feminine looks. With a sleek design and contoured fit, these boots come in soft, supple leathers that feel as good as they look.

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Uber Appliances

From mini-fridges for your at-home office space to air-fryers for your home-cooked meals to a sorbet & frozen ice cream maker for a little fun with the kids, Uber Appliance has you covered.

The Sleek and highly functional Uber Chill Personal Mini Fridge/cooler is capable of housing up to six 12 ounce cans of four 16.9 ounce bottles of your favorite beverage. Utilizing state of the art and environmentally friendly thermo-electric peltier technology, this mini fridge is capable of cooling or warming the contents within a reasonable amount of time, making it convenient in almost any occasion. In addition to this, the portable unit comes with both standard home and car power cables for ultimate portability. This is a great mini fridge for the bedroom, this small refrigerator is great for a kids room or simply for having refreshments or snacks withing close proximity (as a dorm fridge, or a cubicle mini fridge).

Features:

Compact yet roomy 4-liter size, holds up to six 12-oz. cans or four 500-mL. bottles 

Features heating and cooling options to keep contents cool or hot. Both options are preset optimal temperatures Portable Plugs into 12V car or Home outlet (Built in AC/DC transformer) Both cord’s included

Eco Friendly High quality Solid-state thermo-electric cooling system keeps drinks at optimal drinking temperature 

Retro styling perfect for bedroom, office or dorm. Features a removable shelf and a self-locking recessed door handle

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Aquasonic

Electric toothbrushes are not made equal. Some are powerful, others are stylish, and some are portable. But what if one electric toothbrush has all these incredible things? Aquasonic black series provides all those features and more:

  • 40,000 VPM Smart Toothbrush – Beauty, brains and power. The Black Series is a world class modern electric toothbrush packed with the most up to date technology. It features an ultra-powerful and industry leading motor producing 40,000 vibrations per minute , lithium-ion battery, ultra-fast wireless charging, 4 mode operation, smart vibration timers, 8 DuPont engineered brush heads and bristles, and a custom travel case; all with a sleek ultra-slim, lightweight and IPX7 rated waterproof design.
  • Accepted by the American Dental Association (ADA) Council on Scientific Affairs – We put our money where your mouth is. Investing in premium oral care technologies has earned the Black Series the prestigious ADA seal of approval. It has shown efficacy in removing plaque and helping to prevent and reduce gingivitis. Black Series goes beyond just cleaning teeth – it provides complete oral care with unique modes that include one for whitening and polishing teeth and one for improving gum health.
  • 8 DuPont Brush Heads & Travel Case Included – Every Black Series toothbrush comes with 8 brush heads engineered by world famous DuPont; a world leader in quality & materials science. Each brush head lasts 4 months so 8 will last for over 2.5 years. Also included is a convenient custom hard shell travel case made of BPA Free plastic with space for two brush heads. AquaSonic can last 4 full weeks (2 min/2x a day) on a full charge so it’s perfect for on the go travel with the included travel case
  • Modern Tech for a Healthy Smile – Black Series brings toothbrushes into modern times with its built in enhanced features. A lithium-ion battery, ultra fast wireless charging (forget outdated USB charging), 4 distinct brushing modes and a smart vibrating notification timer are some of the enhanced features built in to the sleek and ergonomic waterproof black satin handle
  • What’s in the Box – 1 AquaSonic Black Series Smart Toothbrush, 1 wireless charging base, 8 DuPont Brush Heads, 1 Travel Case, Instruction and Support Contact Manuals

Read full-depth review of Aquasonic here in comparison to other brands such as Sonicare and Oral-B.

Aquasonic is available for purchase on Amazon currently.

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Skechers

Inspired by the designs of Chicago street artists, the Skechers X Hoop ‘Til It Hurts! charitable footwear line will have kids feeling great from the inside out because a portion of proceeds will be donated to the Hoop ‘Til it Hurts Foundation. Gear up for the big game in the Powershot – Skech-Hops, featuring a mid-top leather lace-up front with adjustable strap in black and red or white and blue signature graffiti design styles. Get a boost of comfort and style in the Skech-Speed which includes a lace-up leather and mesh upper and an eye-catching tech design coming in blue and black styles.

The sneaker styles retail for $65 and can be purchased on skechers.com.

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Casio G-SHOCK x Kanoa Igarashi

Casio G-SHOCK has created their second exclusive extreme sports watch in collaboration with pro-surfer Kanoa Igarashi.

The partnership between G-SHOCK and Igarashi created the GBX-100KI, which is modeled after the GBX100. This new model is perfect for your loved ones that enjoy surfing, and showcases the use of Mobile Link functions, which allow the watch to be linked with a smartphone app. In the app consumers have the option to rack information vital to surfers such as tide data and sunset/sunrise times.

The watch itself has many unique designs that are distinct to Igarashi, like the number 50 on the band’s lug side, which is Igarashi’s number on the WSL Championship Tour. The dial, case back and band tip even highlight Igarashi’s inscribed signature. The GBX-100KI utilizes regular G-SHOCK features; 200M water resistance, shock resistance, world timekeeping and a 2-year battery life.

The new GBX-100KI retails for $200 and can be bought at select G-SHOCK retailers, the G-SHOCK Soho Store and gshock.com.

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Tanya Snyder illustration via Alex Bogdan for use by 360 Magazine

Tanya Snyder

By: Hannah Beck

The Washington Football Team announced on Tuesday morning that Tanya Snyder, wife of Dan Snyder (the current owner and CEO of the team), would be joining Dan Snyder as co-CEO. She is already a co-owner of the professional football team with her husband, and has been heavily involved with the team since Snyder bought it in 1999. Tanya has been a huge component of the team’s charitable work since 1999, and has also been involved in many league actions. Additionally, Tanya helped establish the NFL’s Think Pink campaign after she fought breast cancer. With the team currently rebranding themselves, appointing Tanya as co-CEO will be a great help.

The team has been somewhat nameless for a year or so, but plans to have an official team name for the 2022 season. Currently, the team is going by the title “the Washington Football Team,” after deciding to change their name due to their previous title’s racially insensitive roots. The team is also working to move on from sexual misconduct allegations brought forth from team cheerleaders. Both of these incidents have given the team a chance to re-establish themselves in the league, and Tanya is determined to help. Coming up with more charitable opportunities and new team values and standards, The Washington Football Team has a positive, new face with Tanya Snyder.

The announcement was met with mixed reviews, as the public is well aware of the scandals the team has faced in the past. Some fans feel that the team appointing Tanya is just a publicity stunt. Many think that the team is using Tanya’s positive reputation within the league, and the fact that she is a female, as a way to bounce back from the team’s negative press. Regardless, this is still a fantastic feat for women in sports. Tanya Snyder joins only two other women who have held positions of this caliber in the NFLAmy Trask of the Los Angeles Raiders and Kim Pegula of the Buffalo Bills.

While finding women involved in professional football, and in the sports world at large, is now more common than it once was, women holding this much power in a sports setting is still a rarity. There are thirty two NFL teams, some with more than one owner. This means that these three women only make up roughly 9% of league owners. This low number–coupled with the fact that many believe Tanya’s promotion to co-CEO was for positive press, rather than due to her extensive knowledge of football and long standing involvement in the league–demonstrate how much room for growth there is in the football community for women’s involvement.

While I think that the promotion is based on Tanya’s long-standing action and work within the community, many believe otherwise. Despite the reason she was appointed co-CEO, it’s fantastic to see a woman hold such power in a male-dominated field. Breaking into the sports world is incredibly hard for anyone–player, team owner, or manager– and it is 10 times harder to do so as a woman. The public constantly questions if women know enough to be qualified to hold their position in the sports industry. Tanya Snyder’s promotion to co-CEO is a great step forward for women in sports, and especially women in football.

The involvement of women in football–from 49ers coach Katie Sowers, who was the first woman to appear in a Super Bowl, to Tanya Synder–these women are showing young girls who have an interest in sports that it is possible to break through barriers. These women prove that it is possible to become a powerful woman within the league. Hopefully, Tonya Snyder can help the Washington Football Team combat their negative press and rebrand themself as a winning, socially forward, and gender inclusive team.

Seton Hall player illustration by Heather Skovlund for 360 Magazine

Baseball’s All-Star Game

Majority of Fans Support Removal of Baseball’s All-Star Game from Atlanta, Possible Removal of Super Bowl from Arizona Over Voting Laws

Support for Boycott of Beijing Olympic Games Over Human Rights Issues; Support for Athletes, Leagues, Unions Championing Social Change

By a 55-31 percent margin, a new Seton Hall Sports Poll has found that sports fans across the country support Major League Baseball’s decision to move the All-Star Game out of Atlanta in the wake of Georgia’s new voting laws. Those who call themselves “avid fans” are even more supportive, agreeing with MLB by a 67-25 percent margin. 

The general population was also in support of the move from MLB by a 49-31 percent margin, with 20 percent indicating “don’t know/no opinion.” The “don’t know/no opinion” choice was recited by 14 percent of sports fans and only eight percent of avid fans.

These were the findings of a Seton Hall Sports Poll conducted April 23-26 geographically spread across the United States using a national representative sample weighted according to gender, age, ethnicity, education, income and geography based on U.S. Census Bureau figures. The Poll had 1,563 adult respondents with a margin of error of +/- 3.2 percent. 

Super Bowl Removed from Arizona?

Almost exactly the same level of support was shown for the possibility of moving the 2023 Super Bowl out of Arizona should that state follow Georgia with similar voting law changes. By 55-32 percent (13 percent don’t know/no opinion), sports fans would support moving the game, with avid fans in support of a move by 64-27 percent (9 percent don’t know/no opinion). Among the general public, there is also support for moving the game by 49-30 percent with 21 percent in the “don’t know/no opinion” category.

“When I had the profound pleasure of meeting with Nelson Mandela in 1993 as the Executive Director of the National Basketball Players Association, he encouraged us to use our positions in sport to become agents of change,” said Seton Hall Professor Charles Grantham, director of the Center for Sport Management within the Stillman School of Business. “It is perhaps a long time in coming, but there would seem to be more support than ever for that proposition amongst the leagues, the players and the fans as well as the general public. But so far, the moves are largely symbolic and will require the leagues to utilize their strong political lobby to effectuate legislative and policy change.”

An Olympic Boycott for Beijing Games?

Moving on to the global stage, respondents to the poll were also asked about a possible boycott of the 2022 Winter Olympics in China, a country often cited for human rights violations. Asked if they would support a boycott of the games, 55 percent of the U.S. general population said yes, with only 23 percent saying no, and 22 percent saying they did not know or held no opinion. Among sports fans, support for a boycott rose to 57 percent vs. 27 percent opposed to a boycott, and among avid fans, 65 percent said yes to a boycott vs. 23 percent saying no. The don’t know/no opinion responses were 16 percent and 12 percent respectively for these self-described fans.

With Allies?

When Americans were asked if they would support an Olympic boycott if multiple countries joined in, the “yes” numbers (in favor) rose to 60 percent for the general population, 62 percent for sports fans and stayed even at 65 percent for avid fans.

Should Athletes Be Able to Participate Independently if Their Countries Boycott the Olympics?

On the question of whether athletes should be able to compete without representing their countries (if their countries were boycotting), the general population said yes by more than a 2 to 1 margin (49-23 percent), with 28 percent registering don’t know/no opinion. Among sports fans, the yes margin was even greater at 54-23 percent (with 23 percent don’t know/no opinion). Support for athletes competing individually rose again among avid fans to 63-23 percent with 14 percent saying don’t know/no opinion.

Should Leagues and Teams Use Their Influence To Affect Social Change?

 Asked whether organizations (sports leagues and teams) should use their influence to affect social change, the general public supported such actions by a 48-36 percent margin with 16 percent answering don’t know/no opinion. The level of support for teams and leagues wielding their influence to affect social change rose to 52 percent for sports fans and 61 percent for avid fans. 

Should Governments Use Sporting Events To Influence or Affect Social Change?

Asked whether governments should use sporting events to affect social change, the general public supported such actions by a 43-38 percent margin with 19 percent answering don’t know/no opinion. The level of support for governments wielding their influence to affect social change through sport rose to 48 percent for sports fans and 61 percent for avid fans. 

Players and Players Associations?

Asked if athletes and/or players associations should use their influence to affect social change – 51 percent of the general population said yes, compared to only 35 percent no and 14 percent who said they did not know or had no opinion. Support for the players’ advocacy rose among sports fans to 55 percent with 34 percent opposing. Among those who describe themselves as “avid fans,” those in favor rose again to 65 percent with opposition declining to 28 percent (11 and seven percent, respectively, saying don’t know/no opinion).

“The question of moving major events in response to legislation or boycotting the Olympics gets to the heart of sports and society, and one influencing the other,” said Grantham. “If the leagues, teams and players continue to wield their economic and political power as agents of change, the potential for real and meaningful impact can be realized.”

Questions and charted breakdowns may be found below; an online version of this release may be found here.

ABOUT THE POLL

The Seton Hall Sports Poll, conducted regularly since 2006, is performed by the Sharkey Institute within the Stillman School of Business. This poll was conducted online by YouGov Plc. using a national representative sample weighted according to gender, age, ethnicity, education, income and geography, based on U.S. Census Bureau figures. Respondents were selected from YouGov’s opt-in panel to be representative of all U.S residents. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls. The Seton Hall Sports Poll has been chosen for inclusion in iPoll by Cornell’s Roper Center for Public Opinion Research and its findings have been published everywhere from USA Today, ESPN, The New York Times, Washington Post, AP, and Reuters to CNBC, NPR, Yahoo Finance, Fox News and many points in between. 

The Weeknd illustration by Heather Skovlund for 360 Magazine

The Weeknd × House of Balloons

THE WEEKND TO RE-RELEASE LANDMARK DEBUT MIXTAPE HOUSE OF BALLOONS IN ITS ORIGINAL FORM ON ALL DIGITAL SERVICE PROVIDERS FOR 10YEAR ANNIVERSARY  

MIXTAPE AVAILABLE MARCH 21
 
LAUNCH TO INCLUDE 1,000 LIMITED EDITION VINYL AND EXCLUSIVE MERCHANDISE

Ten years ago, an anonymous force emerged from the shadows in Toronto and took the first step towards changing popular music forever. The story started before nominations at the Academy Awards and halftime shows at the Super Bowl. On March 21, 2011, The Weeknd first unveiled his groundbreaking debut mixtape House of Balloons. A decade later to the date, it will be made available on all streaming platforms for the first time in its original incarnation, including original samples. This marks the first time House of Balloons has appeared on DSPs in its purest and most powerful form.
  
Additionally, The Weeknd will unveil an exclusive merchandise drop to celebrate the moment. Among many highlights, it features a collaboration with Daniel Arsham’s new interpretation of the iconic cover art and 1,000 limited-edition vinyl. Fans may purchase on the website on March 21 @ 3 PM EST for 48 hours only.
 
In Daniel Arsham’s words, “the summer of 2011 will always be marked by House of Balloons. Like a time travel device, the album transports me back to that specific moment in time every time I listen. It is a great privilege to work with The Weeknd and the XO Team to reimagine the iconic album art of House of Balloons as an eroded sculpture for the ten-year anniversary.  Alongside the transparent vinyl and eroded album artwork – we also worked on a collection of merchandise including a Varsity Jacket, blending my own aesthetic with that of The Weeknd’s.”  The interior of the varsity jacket will feature a custom camouflage pattern, mixing The Weeknd’s silhouette with Arsham Studio colorways inspired by and reminiscent of The Weeknd’s outfit at his first live show in 2011 at Toronto’s Mod Club.
 
Capping off 2011, House of Balloons graced over a dozen year-end lists. Complex christened it the “best album of 2011, while it landed in the Top 10 of annual roundups by Stereogum at #5, The A.V. Club at #6, and Pitchfork at #10. It closed out the year as Metacritic’s “third-best reviewed project of the year.” As the genesis of The Weeknd’s mythos, its influence only continues to grow.

Tom Brady illustration by Kaelen Felix for 360 MAGAZINE super bowl article

Super Bowl LV Essentials

The Super Bowl brings in almost 100 million viewers a year and Super Bowl parties have become many people’s favorite part of the special Sunday. Although Super Bowl parties will be less likely this year, a good drink is always necessary for the big game. 360 Magazine has put together a list of drink recipes for the Super Bowl that are both classic and delicious.

THE D’USSE NEW FASHIONED

Glassware: Rocks

Ingredients:

  • 2 parts D’USSE VSOP Cognac
  • ¾ part simple syrup
  • 3 dashes Angostura Bitters
  • orange peel and brandied cherry to garnish

Method: Add all ingredients into a mixing glass with ice. Stir until cold. Strain into a rocks glass with a large-format ice cube. Twist orange peel over the cocktail to release the oils.

New Fashioned Image for 360 Magazine

Elysian Brewing – Full Contact

Created with a hop combination including centennial, simcoe and strata, Full Contact invites drinkers to a bittersweet initiation that few can resist. Cloaked in a semi-translucent haze, Full Contact features a unique fruit-forward flavor, connecting drinkers to a tangent of wistful memories through notes of tangerine, cream soda and fresh honeydew, along with floral and slightly resinous aromas. 

Full Contact, which is rolling out nationwide in 6-pack cans and on draft, joins Contact Haze as a member of Elysian’s Contact family. Also joining the Contact family later this year is Altered Contact (6.8% ABV), a Tart IPA which offers a refreshing alternative to the usually generous hop-forward flavors of the style. A Trilogy Pack featuring all three beers in the Contact Family will be available in March 2021. 

Full Contact Product Image

Oakley Special-edition Super Bowl LV Eyewear

The stage is set for the big game, and to help fans gear up for Super Bowl and the epic showdown between the Kansas City Chiefs and the Tampa Bay Buccaneers, Oakley, the official eyewear of the NFL, has released special-edition Super Bowl LV eyewear for the game, along with team-specific eyewear for Chiefs and Bucs fans.

Patrick Mahomes II Signature Series  $196 USD

NFL MVP, Super Bowl MVP and Champion. Face of a franchise. Future of his position. Dynasty-maker? Patrick Mahomes II has accomplished more in his first three years in the NFL than most would dare to dream to achieve in a career. To celebrate his accomplishments and support the Quarterback in this year’s game, check out his Signature Series Collection with Oakley.  

Tampa Bay Buccaneers Holbrook $176 USD

See every touchdown in style and represent your team in this special-edition NFL Holbrook™, featuring Prizm™ Lens Technology, official team logo lens etch and team color accents throughout. 

SBLV Portal X $216 USD

Remember this historic moment and shop the NFL Super Bowl LV Portal X sunglasses, designed with Super Bowl LV logos and colors.

Oakley Super Bowl Image

Caramelized Onion Crostini

Serves 10-12 people

Ingredients

  • 1 wedge Parrano® Originale Cheese, shaved
  • 24 slices French Bread Baguette, ¼ inch thick toasted
  • 1 cup caramelized onions
  • 2 sprigs fresh thyme, chopped

This pairing can be modified based on flavor preferences and/or special dietary needs.

Instructions

Amplify this party favorite by coupling the sweet flavor of caramelized onions with notes of nutty Parmesan and creamy gouda from shavings of Parrano® Originale Cheese. For an even more decadent pairing, add the rich flavor of Italian black truffles by substituting Parrano® Originale for Parrano® Truffle.

Go to www.parrano.com for many exciting pairings featuring Parrano. Follow us on Instagram for more great ideas.

Game Day Cheese Boards

A Dutch Masterpiece® www.adutchmasterpiece.com,  the award-winning cheese that is a work of art, has begun to unveil a fresh new brand redesign that includes new packaging and revamped website devoted to drawing cheese lovers to the amazing line-up.   The redesigned packaging features readily identifiable and memorable Dutch painters and their recognizable work while providing informative tasting notes of the product to better educate people about the cheese line and its delicious taste and texture.   The new packaging for both the wheel and wedge provides a more powerful image of the current product, which is designed to stand out in the cheese case. Whether it is for a Super Bowl party or an at-home special occasion, A Dutch Masterpiece offers the art of cheese entertaining.

Look for the new packaging of this award-winning collection, which will feature the full cheese profile front and center for the entire collection, which includes:

Rembrandt- Traditionally ripened for one year, this award-winning Extra Aged Gouda Cheese has a firm texture, a robust flavor, and an exceptional taste. World Championship Cheese Contest World Champion in 2004, World Cheese Awards 2016 Gold

Vincent – Where Gouda Meets Parmesan flavor, this rich, sweet-tasting fully ripened for six months Dutch Cheese releases pleasant characteristic bursts of flavor with every bite. World Cheese Awards 2013 Gold

Frans Hals – A rich aged Dutch goat cheese that is naturally matured up to six months. Frans Hals is made from 100 percent goat’s milk to create a unique full-bodied taste and delicate aroma. World Cheese Awards 2016 Super Gold

Vermeer – Traditionally ripened for five months, this award-winning aged Dutch Gouda cheese has a delicate, fruity taste with a delightful flavor. World Championship Cheese Contest World Champion in 2012, World Cheese Awards 2013 Gold

BODYARMOR EDGE

BODYARMOR, the fastest-growing sports drink in the country, launched its first-ever sports drink plus natural caffeine, BODYARMOR EDGE.

BODYARMOR EDGE combines the same functionality of BODYARMOR Sports Drink – including the same base hydration formula – with caffeine to give consumers an EDGE on the competition, no matter the game or goal.

Designed to deliver the latest in active hydration and sports nutrition, BODYARMOR EDGE provides over 1,000mg of hydrating electrolytes, plus 100mg of caffeine. This hydrating sports performance drink with caffeine is sure to keep you energized for all of Super Bowl Sunday.

BODYARMOR EDGE sports drink

Super Bowl LV Championship Gear

Lids sell all official championship gear for Super Bowl LV and this year is no different. Lids have designed a line of gear that highlights the Tampa Bay Buccaneers as the Super Bowl LV winner. The collection even features a Tom Brady jersey that represents the legend’s new team and first Super Bowl win after leaving the New England Patriots. A list of all Lids brick & mortar locations selling championship product in-stores already can be found here and products are available online here.

Tampa Bay shirt image super bowl LV

360 football illustration for sports articles

THE ECONOMIC SUPER BOWL

In midst of a pandemic that devastated society, including sports, the total wealth of 64 billionaire sports barons shot up by $98.5 billion, or over 30 percent. Taxpayer subsidies for stadiums of 26 billionaire team owners have totaled $9 billion since 1990, with most in last decade.

We won’t know the winner of this year’s Super Bowl till Sunday, but we already know the big winners in our COVID-ravaged economy include dozens of billionaire sports barons.

On the eve of the big game, and after 10 plus months of the pandemic, 64 billionaire owners of major league sports franchises—including the AFC champion Kansas City Chiefs’ Hunt family and the NFC champion Tampa Bay Buccaneers’ Glazer family—have enjoyed a $98.5 billion rise in their collective net worth, a 30 percent increase, as millions of fans have fallen ill, lost jobs, neared eviction, gone hungry and died due to the coronavirus.

The 64 billionaires, who together own or co-own 68 professional sports franchises, had a combined wealth of $426 billion on January 29, 2021. This number is up from $326 billion on March 18, 2020, roughly since the start of the pandemic lockdowns, according to a new analysis by the Institute for Policy Studies (IPS) and Americans for Tax Fairness (ATF), and data analysis from Forbes and Wealth-X. (Note: The increase in total billionaire wealth from March to January was $100 billion, but has been adjusted to $98.5 billion because an additional billionaire reached that status in January 2021.)

The sports billionaires’ private gain in the midst of so much public pain is particularly galling since many of their franchises have been the beneficiaries of taxpayer handouts. Over the past several decades, according to data maintained by Field of Schemes, 28 pro sports teams owned by 26 billionaires have received $9 billion in taxpayer subsidies (see Table here) to help build or update stadiums and arenas and make other investments that billionaires could presumably afford on their own. These publicly subsidized team owners have seen their wealth increase $45 billion since mid-March.

For the full report go to Pandemic Super Bowl 2021: Billionaires Win, We Lose.

Over the past five years—when a lot of sweetheart tax deals were cut—the collective wealth of sports billionaires shot up $165 billion, or 67 percent. Their combined wealth of $247 billion in March 2016 had grown to $426 billion by January 29 of this year. (Nine billionaires on the list in 2021 were not billionaires in 2016, accounting for the $14 billion discrepancy.)

The $98.5 billion wealth gain by 64 sports franchise billionaires since March 2020 could pay for:

  • A stimulus check of $1,400 for over 70 million Americans—almost half of the 153 million people who likely will be eligible under the pandemic relief plan proposed by President Biden based on the 2020 stimulus payments.
  • More than one-third of the $290 billion cost of providing $400-a-week supplements to existing unemployment benefits through September, as proposed by President Biden in his COVID rescue plan.

March 18 is used as the unofficial beginning of the pandemic because by then most federal and state economic restrictions responding to the virus were in place. Moreover, March 18 was also the date on which Forbes estimated billionaire wealth for the 2020 version of its annual report. That report provided a detailed baseline that ATF and IPS have been comparing periodically with real-time data from the Forbes website. [See past reports here] This methodology has been favorably reviewed by PolitiFact.

Last March is when the nation’s emergency response to the deadly virus threw professional sports, along with the rest of society, into turmoil. Thousands of low-paid stadium and arena workers lost their jobs as sports seasons were cancelled and curtailed.

The long winning streak of America’s billionaire sports owners is just part of the dominance of a national dynasty of 661 U.S. billionaires whose wealth has grown by $1.2 trillion, or 40%, during the pandemic. The number has climbed from $2.9 trillion on March 18 to $4.13 trillion, as of January 29, 2021 (see link here for all data).

Though only one of their teams will lift the Lombardi Trophy as Super Bowl champs this year, both the Chiefs’ Hunt family—specifically, Ray Lee Hunt and W. Herbert Hunt—and the Bucs’ Glazer family will continue their long reigns among the nation’s biggest economic winners. The Hunts’ net worth is estimated by Forbes at $6.3 billion, up $482 million during the COVID crisis. The Chiefs received $250 million in taxpayer subsidies for stadium renovations in 2006.

The Buc’s Glazer family is worth an estimated $1.7 billion, according to Wealth-X. Taxpayers provided a total of $218 million in subsidies for construction and renovation of the Buccaneer stadium in 1998 and 2015.

Sixty U.S. billionaires—roughly one in ten of the country’s 661 total billionaires—own one or more major league professional sports teams in the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MBL), and National Hockey League (NHL). Four other billionaires—three from Canada and one from Germany—own four additional teams.

“These billionaire sports barons have seen their wealth rise as their fans lose their lives, livelihoods, health and wealth,” said Chuck Collins, director of the Institute for Policy Studies, Program on Inequality.  “As a country, we should be investigating pandemic profiteering and taxing windfall gains during these extraordinary times.”

“The Super Bowl brings the whole nation together, but we have not come together as a country to beat the pandemic,” said Americans for Tax Fairness executive director Frank Clemente. “Billionaire sports owners have continued their long winning streak of ever-growing fortunes while fans at home are losing their lives and livelihoods. Real team work would require billionaires to pay their fair share of taxes so we can get the whole U.S. back to its winning ways.”

“Every year, wealthy sports team owners rake in more than two billion dollars in taxpayer subsidies for new stadiums and arenas that, according to innumerable economic studies, provide zero measurable economic benefit to the public,” said Neil DeMause, co-author of Field of Schemes: How the Great Stadium Swindle Turns Public Money Into Private Profit, and editor of the stadium news site. “Letting billionaire owners socialize their costs and privatize their profits has allowed the rich to get richer, while starving local governments of revenue to pay for schools and other genuine public needs.”

Tax reform that ensures the wealthy pay their fair share—the principle President Biden’s tax plan is built on—would transform a good chunk of those huge billionaire gains into public revenue to help heal a hurting nation. But getting at that big boost in billionaire fortunes is not as simple as raising tax rates: tax rules let the rich delay, diminish and even ultimately avoid any tax on the growth in their wealth. What’s needed is structural change to how wealth is taxed.

The most direct approach is an annual wealth tax on the biggest fortunes, proposed by Senators Elizabeth Warren and Bernie Sanders, among others. Another option is the annual taxation of investment gains on stocks and other tradable assets, an idea advanced by the new Senate Finance Committee chair, Ron Wyden. Even under the current discounted tax rates for investment income, if Wyden’s plan had been in effect in 2020 America’s billionaire sports owners would be paying billions of dollars in extra taxes this spring thanks to their gargantuan pandemic profits last year. Another reform is needed to significantly strengthen the estate tax so that the riches accumulated by these ultra-wealthy sports franchise owners pay their fair share of taxes when these dynasties get passed onto their heirs.

Chloe x Halle illustration by Kaelen Felix for 360 Magazine

CHLOE X HALLE

RELEASE ALTERNATE VERSION “TIPSY” AND COVER OF “SENDING ALL MY LOVE” FOR SPOTIFY SINGLES

LISTEN HERE 

Chloe x Halle has shared two new tracks for the latest installment of Spotify Singles, marking the second-ever Are & Be-branded Spotify Singles release. 

Recorded in LA, Chloe x Halle performed a stripped-down version of their hit single “Tipsy” from their recently released album Ungodly Hour as well as a cover of Zhané’s “Sending My Love,” with Chloe x Halle adding their subtly electronic 90s-R&B-inspired twist. Listen to both songs HERE.

“We first fell in love with ‘Sending All My Love’ by Zhané because our parents would blast it all around our house in Atlanta,” says Chloe x Halle. “We fell in love with the fact that they’re a duo as well, and how their voices blended so nicely together.  It was very inspiring to us as a duo too!” 

Ungodly Hour is available HERE.  

www.chloexhalle.com
@chloexhalle

About Spotify Singles

Driving more than four billion streams since the program began in 2017, Spotify Singles was created to give artists an opportunity to record new versions of their own songs, and the songs of the artists they love. The Singles scope includes a unique version of each artist’s own song (Side A) and a cover song of their choosing (Side B). To date, there have been over 300 Singles recorded as part of the program.

Has eSports Become a Part of Pop Culture?

A couple of decades ago, when video games burst into the mainstream audience for good, everyone could have guessed that gaming would soon become an important part of the entertainment industry. But what no one could have predicted is just how popular it would become not to play video games yourself, but to watch other people play. So popular in fact, that competitive video gaming, i.e. eSports, has slowly but steadily grown to become an important part of pop culture. But how and why did eSports gain so much momentum?

eSports expand their reach into the mainstream audience

When the first organized competitive gaming tournaments emerged where professional players vie for a prize, analysts very aptly dubbed the new practice “eSports”. And research reported by the Influencer Marketing Hub reveals that this new industry has quickly expanded its appeal and gained unprecedented growth. In 2017, eSports reached an audience of 335 million viewers, which climbed to 380 million in 2018. It is now estimated that until 2021 that number will reach roughly 557 million, exhibiting an annual growth rate of 14%. Out of those, 250 million will be regular viewers but another 307 million will be casual spectators. This means that casual viewers will constitute the majority of the eSports audience.

Furthermore, according to the same source, even people who do not watch eSports have still heard of them. In 2015, an impressive 800,000 people were aware of the industry. But a year later, over a billion people have reportedly heard of eSports – a jaw-dropping growth. In 2019 alone, eSports awareness was estimated to have reached 1.57 billion people around the world. The combination of these two facts, i.e. the number of casual viewers and the tremendous growth in awareness, lead us to the conclusion that eSports has now become an important part of pop culture.

How eSports became a part of pop culture

But if you want even more proof, just take a closer look at eSports betting. That’s right: betting sites now consider eSports as a sub-category of the traditional realm of sports betting, and punters can place wagers on the biggest eSports tournament just like they would on the NBA finals or the Super Bowl. It is no surprise, when you consider the hype surrounding the biggest eSports competitions. In 2019, the League of Legends World Championship gathered an audience of almost 4 million viewers, and the Fortnite World Cup Finals amassed an impressive 2.3 million. Speaking of Fortnite, it is perhaps the game that best encapsulates how video gaming and eSports are now part of pop culture in their own right.

Who could forget the iconic and hilarious scene in Avengers: Endgame that saw Thor compete against “Noobmaster69” on Fortnite? Just like people are still not over the live concert series that now takes place within the Fortnite game. Travis Scott was the first to take the leap of faith and performed virtually to raving reviews. Now, the digital concerts continue, with J Balvin reportedly set to headline the Fortnite Halloween Concert series, in a perfect blend of these divergent strands of pop culture that has had audiences going wild. Much like the music industry, other sectors have realized the potential of eSports and gaming that allows them to reach to a wider audience and are jumping at the chance. For example, Oakley has already announced that they would launch a new type of lenses specifically designed for gaming.

If we want to understand better how eSports have so quickly become a part of pop culture, we also need to look at the channels that enabled them to connect with their audience. Millennials are now in their 20s and 30s, and they have grown up in an increasingly digital world. Watching their favorite gamers play live on Twitch or YouTube, and interacting with them on chat or social media was an organic way for them to connect. Steven Spielberg’s recent blockbuster Ready Player One took the concept one step further. In a dystopian future, taking place in a VR gaming tournament has become the one shot its protagonist has at fixing everything wrong with the world – competitive gaming has somehow turned into something more real than real life itself.

For the young adults that are right now the driving force behind market trends, and are shaping pop culture, eSports are an integral part of life and culture.

Terry Bradshaw, 360 MAGAZINE, nfl, sports

NFL Superstar and Entertainer Terry Bradshaw Set to

Release Original Song, “Quarantine Crazy”

Amid the COVID-19 pandemic, Super Bowl champion and FOX NFL analyst, Terry Bradshaw, along with Sony Music Entertainment, will debut a new single, “Quarantine Crazy,” at midnight EST/9 p.m. PST on Thursday, April 23.

The football star and iconic entertainer has channeled his musical talents into the song, which will be available on iTunes, Spotify, Pandora and other outlets. Co-written by country singer Jimmy Yeary, “Quarantine Crazy” playfully chronicles the plight of the current “safer-at-home” quarantine mandates.

“After weeks of staying home and social distancing, I think we can all relate to feeling a bit ‘Quarantine Crazy’,” said Bradshaw. “However, it is more important than ever to remain home and stay safe. We will all get on the other side of this soon, but in the meantime, I hope this song brings a smile to your faces.”

A portion of the proceeds received from the sale of the song will support local food banks in Oklahoma and Texas.

Bradshaw, who has a long history in music and entertainment, was signed to a 31-show residency with “The Terry Bradshaw Show” at Luxor Hotel and Casino for 2020. New dates for his Las Vegas show have not yet been announced. His first foray into music, a cover of Hank William’s classic “I’m So Lonesome I Could Cry,” landed him on the Billboard Hot 100 in 1976. He also hit the charts with his follow up single, “The Last Word in Lonesome is Me.” Bradshaw has released two albums in his career, toured with gospel artists, The Isaacs, and participated in FOX’s singing competition, “The Masked Singer.”

TERRY BRADSHAW

The only NFL player with a star on the Hollywood Walk of Fame, Terry Bradshaw continues to entertain fans far and beyond his legendary professional football career with the Pittsburgh Steelers. The four-time Super Bowl champion quarterback, two-time Super Bowl MVP and Pro Football Hall of Fame inductee joined FOX NFL Sunday as co-host and analyst with the show’s inception in 1994. In addition to his long-term role as a multi-Emmy and award-winning broadcaster, Bradshaw has starred in movie and television hits including the box office smash comedy romance, “Failure to Launch,” “Father Figures,” “Better Late than Never,” and “The Masked Singer.” Bradshaw is also a gospel and country singer, motivational speaker, New York Times best-selling author and breeder of championship quarter horses.