Posts tagged with "Super Bowl"

Chloe x Halle illustration by Kaelen Felix for 360 Magazine

CHLOE X HALLE

RELEASE ALTERNATE VERSION “TIPSY” AND COVER OF “SENDING ALL MY LOVE” FOR SPOTIFY SINGLES

LISTEN HERE 

Chloe x Halle has shared two new tracks for the latest installment of Spotify Singles, marking the second-ever Are & Be-branded Spotify Singles release. 

Recorded in LA, Chloe x Halle performed a stripped-down version of their hit single “Tipsy” from their recently released album Ungodly Hour as well as a cover of Zhané’s “Sending My Love,” with Chloe x Halle adding their subtly electronic 90s-R&B-inspired twist. Listen to both songs HERE.

“We first fell in love with ‘Sending All My Love’ by Zhané because our parents would blast it all around our house in Atlanta,” says Chloe x Halle. “We fell in love with the fact that they’re a duo as well, and how their voices blended so nicely together.  It was very inspiring to us as a duo too!” 

Ungodly Hour is available HERE.  

www.chloexhalle.com
@chloexhalle

About Spotify Singles

Driving more than four billion streams since the program began in 2017, Spotify Singles was created to give artists an opportunity to record new versions of their own songs, and the songs of the artists they love. The Singles scope includes a unique version of each artist’s own song (Side A) and a cover song of their choosing (Side B). To date, there have been over 300 Singles recorded as part of the program.

Has eSports Become a Part of Pop Culture?

A couple of decades ago, when video games burst into the mainstream audience for good, everyone could have guessed that gaming would soon become an important part of the entertainment industry. But what no one could have predicted is just how popular it would become not to play video games yourself, but to watch other people play. So popular in fact, that competitive video gaming, i.e. eSports, has slowly but steadily grown to become an important part of pop culture. But how and why did eSports gain so much momentum?

eSports expand their reach into the mainstream audience

When the first organized competitive gaming tournaments emerged where professional players vie for a prize, analysts very aptly dubbed the new practice “eSports”. And research reported by the Influencer Marketing Hub reveals that this new industry has quickly expanded its appeal and gained unprecedented growth. In 2017, eSports reached an audience of 335 million viewers, which climbed to 380 million in 2018. It is now estimated that until 2021 that number will reach roughly 557 million, exhibiting an annual growth rate of 14%. Out of those, 250 million will be regular viewers but another 307 million will be casual spectators. This means that casual viewers will constitute the majority of the eSports audience.

Furthermore, according to the same source, even people who do not watch eSports have still heard of them. In 2015, an impressive 800,000 people were aware of the industry. But a year later, over a billion people have reportedly heard of eSports – a jaw-dropping growth. In 2019 alone, eSports awareness was estimated to have reached 1.57 billion people around the world. The combination of these two facts, i.e. the number of casual viewers and the tremendous growth in awareness, lead us to the conclusion that eSports has now become an important part of pop culture.

How eSports became a part of pop culture

But if you want even more proof, just take a closer look at eSports betting. That’s right: betting sites now consider eSports as a sub-category of the traditional realm of sports betting, and punters can place wagers on the biggest eSports tournament just like they would on the NBA finals or the Super Bowl. It is no surprise, when you consider the hype surrounding the biggest eSports competitions. In 2019, the League of Legends World Championship gathered an audience of almost 4 million viewers, and the Fortnite World Cup Finals amassed an impressive 2.3 million. Speaking of Fortnite, it is perhaps the game that best encapsulates how video gaming and eSports are now part of pop culture in their own right.

Who could forget the iconic and hilarious scene in Avengers: Endgame that saw Thor compete against “Noobmaster69” on Fortnite? Just like people are still not over the live concert series that now takes place within the Fortnite game. Travis Scott was the first to take the leap of faith and performed virtually to raving reviews. Now, the digital concerts continue, with J Balvin reportedly set to headline the Fortnite Halloween Concert series, in a perfect blend of these divergent strands of pop culture that has had audiences going wild. Much like the music industry, other sectors have realized the potential of eSports and gaming that allows them to reach to a wider audience and are jumping at the chance. For example, Oakley has already announced that they would launch a new type of lenses specifically designed for gaming.

If we want to understand better how eSports have so quickly become a part of pop culture, we also need to look at the channels that enabled them to connect with their audience. Millennials are now in their 20s and 30s, and they have grown up in an increasingly digital world. Watching their favorite gamers play live on Twitch or YouTube, and interacting with them on chat or social media was an organic way for them to connect. Steven Spielberg’s recent blockbuster Ready Player One took the concept one step further. In a dystopian future, taking place in a VR gaming tournament has become the one shot its protagonist has at fixing everything wrong with the world – competitive gaming has somehow turned into something more real than real life itself.

For the young adults that are right now the driving force behind market trends, and are shaping pop culture, eSports are an integral part of life and culture.

Terry Bradshaw, 360 MAGAZINE, nfl, sports

NFL Superstar and Entertainer Terry Bradshaw Set to

Release Original Song, “Quarantine Crazy”

Amid the COVID-19 pandemic, Super Bowl champion and FOX NFL analyst, Terry Bradshaw, along with Sony Music Entertainment, will debut a new single, “Quarantine Crazy,” at midnight EST/9 p.m. PST on Thursday, April 23.

The football star and iconic entertainer has channeled his musical talents into the song, which will be available on iTunes, Spotify, Pandora and other outlets. Co-written by country singer Jimmy Yeary, “Quarantine Crazy” playfully chronicles the plight of the current “safer-at-home” quarantine mandates.

“After weeks of staying home and social distancing, I think we can all relate to feeling a bit ‘Quarantine Crazy’,” said Bradshaw. “However, it is more important than ever to remain home and stay safe. We will all get on the other side of this soon, but in the meantime, I hope this song brings a smile to your faces.”

A portion of the proceeds received from the sale of the song will support local food banks in Oklahoma and Texas.

Bradshaw, who has a long history in music and entertainment, was signed to a 31-show residency with “The Terry Bradshaw Show” at Luxor Hotel and Casino for 2020. New dates for his Las Vegas show have not yet been announced. His first foray into music, a cover of Hank William’s classic “I’m So Lonesome I Could Cry,” landed him on the Billboard Hot 100 in 1976. He also hit the charts with his follow up single, “The Last Word in Lonesome is Me.” Bradshaw has released two albums in his career, toured with gospel artists, The Isaacs, and participated in FOX’s singing competition, “The Masked Singer.”

TERRY BRADSHAW

The only NFL player with a star on the Hollywood Walk of Fame, Terry Bradshaw continues to entertain fans far and beyond his legendary professional football career with the Pittsburgh Steelers. The four-time Super Bowl champion quarterback, two-time Super Bowl MVP and Pro Football Hall of Fame inductee joined FOX NFL Sunday as co-host and analyst with the show’s inception in 1994. In addition to his long-term role as a multi-Emmy and award-winning broadcaster, Bradshaw has starred in movie and television hits including the box office smash comedy romance, “Failure to Launch,” “Father Figures,” “Better Late than Never,” and “The Masked Singer.” Bradshaw is also a gospel and country singer, motivational speaker, New York Times best-selling author and breeder of championship quarter horses.

katy perry, 360 MAGAZINE

KATY PERRY – NEVER WORN WHITE

Capitol Records released Katy Perry’s new song, “Never Worn White.” She wrote the moving piano ballad with Johan Carlsson, John Ryan and Jacob Kasher Hindlin. It was produced by Carlsson. Download / stream “Never Worn White” HERE

Parisian directing duo J.A.C.K. (Madonna, Christine and the Queens) helmed the official video, which can be viewed HERE.

About Katy Perry

Since Katy Perry’s Capitol Record debut in 2008 with One of the Boys, she has racked up a cumulative 35 billion streams alongside worldwide sales of over 45 million adjusted albums and 135 million tracks with her albums One of the Boys, Teenage Dream, PRISM and Witness, and her latest singles, Gold-certified “Never Really Over,” “Small Talk” and “Harleys In Hawaii.” Views of her 2013 video “Roar” recently surpassed three billion – making Katy the first female artist to reach this milestone. Katy was also the first female artist to have four videos surpass a billion views each. Her videos for “Firework” and “Last Friday Night” have over one billion views, while “Dark Horse” has surpassed the 2.7 billion mark. Katy’s 2015 Super Bowl performance is the highest-rated in the event’s history. She is one of only five artists in history to have topped 100 million certified units with their digital singles – and the first-ever Capitol Records recording artist to join the elite RIAA 100 Million Certified Songs club.

Aside from being one of the best-selling musical artists of all time, Katy is an active advocate of many philanthropic causes. In 2013, Katy was appointed a UNICEF Goodwill Ambassador as a result of her commitment to improving the lives of children worldwide. From traveling to Vietnam and Madagascar to highlight the needs of some of the world’s most vulnerable children, to recording PSAs about the importance of empowering girls and supporting adolescents living with HIV/AIDS, as well as raising awareness for UNICEF’s emergency relief efforts, Katy has used her powerful voice to advocate for children and support UNICEF’s mission to ensure every child’s right to health, education, equality, and protection. She was awarded with the Audrey Hepburn Humanitarian Award in 2016. 

360 Magazine,art,artist,Brooklyn,design,Forbes,graphic,JENNA MORELLO,Macy’s,muralist,murals,New Jersey,sculpture,Super Bowl,The New York Times,The Ritz-Carlton,Universal Music Group,Vaughn Lowery,World Trade Center, NYC

JENNA MORELLO

Jenna Morello is a multi-disciplinary artist from Brooklyn. At home, she creates large-scale bold, expressive walls as well as meticulously crafted sculptures. She mixes and matches multiple mediums to create nature-based, sometimes anatomical art which speaks for itself. Her work is internationally sold; and her murals can be seen around the world. She has completed projects for The Ritz-Carlton, the World Trade Center, Universal Music Group, Macy’s and the Super Bowl. As of late, she’s been featured in both The New York Times and Forbes.

http://www.jennamorello.com/

360 MAGAZINE, Jennifer Lopez, Bulleit, 2020 Film Independent Spirit Awards

FILM INDEPENDENT SPIRIT AWARDS × JLO × BULLEIT

As the latest stop on its nationwide-tour of the Bulleit 3D Printed Frontier Experience, Bulleit brought its 3D Printed Bar, some of the world’s first 3D printed cocktails and a Bulleit NEON in A Bottle, film-inspired art installation by the ‘Neon Queen’ Lisa Schulte to the Film Independent Spirit Awards in Santa Monica today Saturday, February 8th.
 
Now in its 35th year, the Film Independent Spirit Awards is an acclaimed award show that brought together the most boundary-pushing talent from this past year’s independent films across the globe including Hustlers, Parasite, Uncut Gems, Marriage Story, Waves, Honey Boy, Luce + more.

We’re all rooting for Jennifer Lopez.

*Photo courtesy of Getty Images

360 Magazine,Afro B,cardi b,DABABY,DaniLeigh,Florida,La La,Miami,Miami Gardens,migos,music festival,pop culture,SuperFest LIVE Miami,Vaughn Lowery, Litrato Studios

SuperFest Miami LIVE

SuperFest Miami LIVE included a free-to-the-public fan village, which highlighted Miami’s vibrant culture, food, and music scene, featured concerts, included a family carnival, and a non-stop festival for the Miami community and global visitors.

SuperFest Miami LIVE placed the City Of Miami Gardens front and center during the Big Game weekend as hundreds of thousands descended to Miami for Superbowl LIV. With a superstar lineup that included some of the biggest names in Hip Hop, Pop and Latin Music, Miami Gardens, the location of SuperFest Miami LIVE, served as the front row to one of the biggest festivals surrounding the big game including performances by Cardi B, Migos, DaBaby, Afro B, DaniLeigh, and so many more. With live events that included appearances from La La, The Mayor Of Miami Gardens, NFL athletes and executives in town for the biggest game of the year. The festival took place January 24- February 2, 2020.

SuperFest Miami LIVE’s Executive Producer and music industry executive legend Ted Lucas has always made giving back to the community the cornerstone of his business legacy and this Superbowl weekend was no different. “The beauty of this festival was that true Miami natives have shown the world what it is like to live and play in the beautiful city of Miami Gardens. SuperFest was the ultimate experience surrounding the big game. Keeping the community front and center and infusing Miami culture into every aspect, this event was history in the making for such a prominent area.”

SuperFest Miami LIVE Partners include: the City of Miami Gardens, The National Football League Alumni (oldest, most well-known and well-respected retired player organization in professional sports), AEG Presents, iHeart Radio, Bullseye and The Pro Football Legends.

SuperFest Miami LIVE sponsors include: the Greater Miami Convention and Visitors Bureau, Starbucks, 24 Hour Fitness, Keen Water, BurgerFi, Ted Lucas Foundation, Inspire Agency LLC and Slip n Slide Records.

For more information visit  http://SuperFestMiami.com, to join the conversation the social media handles are @SuperFestMiami and #SuperFestMiamiLive.

About VEW Live!

VEW Live! is an American entertainment company and one of the leading independent providers of live music/entertainment and sporting events in the country. Founded in 2005, VEW Live! is dedicated to all aspects of live entertainment and multimedia production and is one of the largest independent concert promotion, special events, and touring companies in the southeast region. VEW Live! has an international reach with regional and local presence in Florida, New York, Dallas, and Los Angeles. VEW Live! has partnered with and produced major events for some of the music industry’s biggest names including Marc Anthony, Pitbull, Mary J. Blige, Lil’ Wayne, Nicki Minaj, DJ Khaled, Jason Derulo, R. Kelly, Lecrae, Hillsong United, and Switchfoot to name a few. For additional information, visit http://vewlive.com

About SuperFest Miami LIVE                                                           

SuperFest Miami LIVE, a community, music, sport & entertainment festival during the Big Championship Game taking place in the beautiful city of Miami Gardens, Florida. This highly anticipated weekend is a celebration of Miami’s vibrant and eclectic culture. It is designed to showcase a fascinating fusion of music, art, food, fashion, and fun during Miami’s Big Championship Game weekend. It’s all about MIAMI! http://SuperFestMiami.com

*Photo credit: Litrato Studios

Super Bowl, Sports Illustrated, 360 MAGAZINE

Sports Illustrated × Super Bowl

On Saturday, February 1st, Sports Illustrated along with the Maven coalition hosted a brunch on the water ahead of Super Bowl at Victoria Barbara & Mark Strome’s residence on Venetian Island. Ross Levinsohn hosted fireside chats with NHL legend Tie Domi and TheStreet.com and Bull Market Fantasy founder Jim Cramer while guests enjoyed a Super Bowl themed brunch and glasses of bubbly.

*Photo by World Red Eye

NFL, szemui ho, 360 MAGAZINE

Half Time Show Analytics x Talkwalker

SUPER BOWL LIV – Half Time Report – Social Media Says Shakira Stole the Show

As the Super Bowl rolls on, here is a look at the first half (and halftime) updated social media results from international Social Media Analytics Firm Talkwalker. These numbers were updated at 8:45 p.m. Sunday.

Shakira has 1.17 million mentions so far!

J-Lo has around 250,000. 

If mentions alone tell the story, Shakira stole the show, but Shakira does have a much more active fanbase on social media – more so than Lopez.

Others with big numbers, include:

Latin artist J-Balvin, who was also part of the halftime show, has 74,000 mentions

Bad Bunny with 145k mentions.

The first big joke of the halftime show on social was people comparing Bad Bunny’s outfit to Ali G’s. 

Pepsi Halftime Show had 186,000 mentions

Sentiment surrounding the halftime show was 44% positive, 6% negative (remaining 50% neutral), according to Talkwalker

Below is a heatmap around the halftime show conversation, with several important trends to note. OIf course it’s a huge topic of conversation across the country, like every year, but the conversation is just as heavy in Colombia, in Mexico City, Rio & Sao Paolo, and in Puerto Rico, due largely to the performers. Conversation is also popular in Britain – where the NFL is trying to grow the game.

About Talkwalker 

Talkwalker is one of the world’s leading social data intelligence companies. Its cutting edge technology provides actionable social media insights through real-time social listening social listening and advanced social media analytics . Talkwalker helps marketers to prove the value of their social efforts and significantly enhances the speed and accuracy of business decision-making. Talkwalker’s state of the art social intelligence platform monitors and analyzes online conversations on social networks, news websites, blogs, forums and more, in over 187 languages. Its 1500 servers process posts from 150 million websites every day.

Bud Light x Super Bowl x Post Malone

BUD LIGHT CALLS ON FANS TO HELP CHOOSE THE SUPER BOWL COMMERCIAL FEATURING POST MALONE

Bud Light Goes Inside the Brain of its #1 Fan, Post Malone, as he Stars In Two New Commercials for Bud Light and the Newly-Launched Bud Light Seltzer

NEW YORK, Jan. 29, 2020 — Today, Bud Light unveiled“#PostyStore” and “#PostyBar”, two new spots featuring Bud Light Seltzer and Grammy-nominated Bud Light fan, Post Malone. Instead of a traditional launch, the brand is opening up their biggest marketing moment of the year to the fans. Bud Light made two funny ads featuring Post Malone and cannot decide which one to take to Super Bowl LIV as their official in-game commercial. Now the brand is looking to their fans to share their input and help determine which commercial will air in the big game.

Starting this morning through Thursday, January 30, fans can visit Bud Light social channels to watch both commercials and share their input to help Bud Light make the decision on which advertisement to feature during Super Bowl LIV. Fans will need to tune in to the big game to learn which one Bud Light decided on.

“It feels cool to be in a Bud Light commercial, especially a Bud Light Super Bowl commercial, which is a huge deal,” said Post Malone. “I just love the taste and the camaraderie. So it’s a real honor and blessing for me to be able to be a part of such a big moment.”

Both advertisements take you into the brain of musician and Bud Light enthusiast, Post Malone. “#PostyStore” shows Post inside a convenience as he faces a decision a predicament: does he purchase his go-to drink Bud Light or the new Bud Light Seltzer? This predicament sparks confusion and mayhem in Post’s brain, and the store. Ultimately, he remembers that he’s rich and can afford to purchase both – who doesn’t love a happy ending? The second spot,“#PostyBar” follows Post Malone into a bar where he discovers Bud Light Seltzer Mango. Post goes in for a sip and his senses begin to determine what it tastes like, how it smells and if he likes it. Just like the rest of America, Post Malone and his taste buds give Bud Light Seltzer Mango his seal of approval.

“We are so fortunate to have two great Super Bowl spots this year, but only have room for one. We love this year’s Super Bowl campaign because not only does it feature our brand’s biggest fan, Post Malone, but we’re also giving people a chance to help us choose which spot to air,” said Andy Goeler, VP of Marketing for Bud Light. “Bud Light Seltzer offers another easy-drinking option that aligns with what our fans know, love and expect from Bud Light. We’re thrilled with the consumer response on the product so far and are excited to bring it to the Super Bowl stage with Post. The situation that plays out in Post’s head is one that many consumers might have too, but don’t worry, just like Post, you can get both Bud Light and Bud Light Seltzer too.”

“#PostyStore” and “#PostyBar”continues the campaign behind the Bud Light Seltzer narrative, previously introduced in the recent commercial “The Message” which ran during the NFL Playoffs, leaning into consumer’s questions of what is a hard seltzer and the difference between Bud Light and Bud Light Seltzer.

Bud Light Seltzer offers an easy-drinking hard seltzer with a hint of delicious fruit flavor to deliver the most refreshing taste possible. It is 100 calories, 5% ABV, has <1g of sugar and comes in four great flavors – black cherry, mango, lemon lime and strawberry.

To learn more about Bud Light go to www.budlight.com or follow Bud Light on Facebook, on Twitter at @BudLight and on Instagram at @BudLight