Posts tagged with "Usher"

Usher illustration by Heather Skovlund for 360 Magazine

Rémy Martin × Usher

Rémy Martin and Usher team up to celebrate two cultures of excellence:

Music and Cognac

“Team Up For Excellence ‐ The Film” Imagined in collaboration with FRED & FARID New York Brings to Life the History of Harmony Between these Cultural Entities Through a Musical Journey

Rémy Martin announces a collaborative new campaign with multi‐Grammy award winning musical artist, Usher to celebrate the harmonious blending of two cultures of timeless excellence: Music and Cognac. “Team Up For Excellence – The Film” highlights the cultural connection between Cognac and American music since 1917 in France, and how the two have been synonymous ever since.

In the Film imagined in collaboration with FRED &FARID New York, Usher narrates a story spanning the decades from the 1920’s to present day, which pays tribute to the multi‐cultural connections, celebrated styles and rhythms of the past. From Blues to Hip‐Hop, Swing Dancing to Break‐Dancing; Usher and Rémy Martin 1738 Accord Royal travel through decades in France and the US, to honor these cultural figures; both rooted in a shared philosophy of aiming for the stars.

“Music doesn’t need Cognac to exist, and Cognac doesn’t need Music to exist,” states Usher, “but what is beautiful is that they were meant to meet and when they did, they created cultural harmony.”

Teaming up with Usher and Rémy Martin, are globally recognized creatives including Raphael Saadiq, world‐renowned musical composer; Marci Rodgers, Academy‐Award winning costume stylist; Aakomon Jones, award winning dance choreographer; and director of the production; Jake Nava.

“I was really inspired by creating the historical music scenes in a way that felt true to the spirit of that moment, but also relevant and eye‐catching to a young contemporary audience,” states Jake Nava, “This dual priority informed my direction of all the music, dance and Usher’s performance.”

The heart and soul of cultural movements throughout history paved the way for future artists to innovate, while paying homage to their roots and the musical styles that came before them. The same respect for heritage is honored by Rémy Martin and Cellar Master, Baptiste Loiseau, who has inherited the savoir‐faire of the House from previous generations of cellar masters. Through this transmission of knowledge, Rémy Martin®1738 Accord Royal continues to encompass the spirit of celebrating depth of character and the excitement of indulging in moments of collective success.

“Rémy Martin has been at the center of celebration for centuries, and the celebratory nature of Music is synonymous with our history of honoring communities and culture,” said Amaury Vinclet, Global Executive Director of Rémy Martin “Acknowledging this collective success has been at the heart of Rémy Martin since 1724.”

Historically, Rémy Martin and Usher teamed up during his 2010 “OMG” world tour, where the Cognac brand was the official sponsor of after parties across the United States, Canada and Europe. Additionally, Usher co‐hosted the launch dinner for Producer Series with Jermaine Dupri in 2018.

“Team Up For Excellence – The Film is a monumental artistic achievement stemming from our collaboration and long‐standing relationship with our trusted creative global agency, FRED & FARID,” said Philippe Farnier, Chief Executive Officer for The House of Rémy Martin. “We celebrate this performance between our brand, creative agency and artist Usher. At Rémy Martin, we team up with those sharing our same quest for excellence, rooted in our values of people, terroir and time.”

For almost 300 years, the story of Rémy Martin has been one of family, partners and collective success. Teamwork has always been at the heart of the brand, passing the spirit of collaboration on to younger generations. The desire to team up with others in a quest for excellence has been a part of the Rémy Martin ethos since 1724, with the constant dedication to creating premium Cognac. To continually go further and aspire to achieve more is a reflection of the Centaur, Rémy Martin’s brand figurehead for 150 years. Following the launch in the United States, the short film will be screened and showcased globally.

CREDITS:

Brand: Rémy Martin

Title of ad: Team Up For Excellence ‐ The Film

Agency: FRED & FARID New York

Music: Raphael Saadiq

Costume stylist: Marci Rodgers

Dance choreographer: Aakomon Jones

Director: Jake Nava

ABOUT RÉMY MARTIN

Since 1724, Rémy Martin has produced premium spirits that consistently appeal to the world’s most discerning connoisseurs. A profound love of the land, a continuity of family ownership and   a passionate commitment to excellence has sustained Rémy Martin for nearly three centuries. As a result of its masterful production and generations of tradition in Cognac, Rémy Martin today produces Fine Champagne Cognacs, including Rémy Martin® XO, Rémy Martin® Tercet, Rémy Martin 1738 Accord Royal and Rémy Martin® V.S.O.P For additional information, visit the website.

ABOUT USHER

Challenging himself creatively, testing musical boundaries and being on the creative forefront of new and developing trends are characteristics that have defined Usher throughout his 20-year career. Usher has been ranked by the Recording Industry Assn. of America as one of the best‐selling artists in American music history, having sold over 65 million albums worldwide. He has won numerous awards including 8 Grammy Awards and was named the #1 Hot 100 artist of the 2000s decade. Usher has attained nine Hot 100 #1 hits and 18 Hot 100 top‐10 singles. His career in TV and Film includes 2 seasons as a coach on NBC’s The Voice as well as starring roles in films such as “Hands of Stone” and “Burden”. 2021 continues to be a busy year for Usher with an upcoming new album release and the launch of his much-anticipated Las Vegas residency at Caeser’s Palace. In the past year Usher’s two singles “Don’t Waste My Time” and “Bad Habit” both hit #1 on the Billboard R&B Charts. He also released “I Cry”, a powerful and emotional song about the social and racial injustices of our time. Usher is currently in the studio recording his 9th studio album which will be released late 2021.

ABOUT FRED & FARID New York

FRED & FARID is a purpose-driven company producing meaningful ideas, grounding brands into culture. Based in New York, Paris, FRED & FARID New York’s culture is a peculiar mix of the French sense of craft and taste, the Chinese sense of tactic and digital, and the American sense of vision and strategy. The agency focuses on creative consulting, brand strategy, branding, content & social activation, and has produced 1800+ creative campaigns for 250+ brands in 33+ industries, winning 950+ awards and 25+ industry titles – including the AdAge Small Agency 2020 Gold Newcomer of the Year, and Best Integrated Campaign of the Year.

business brief case illustration by sara davidson for use by 360 Magazine

Celebrity-Designed Bag Auction for Chema Vision Children’s Center

Big Hearted Celebrities Act Fast to Help Children from Kibera Slum Go to School

Naomi Campbell, Halle Berry, Lenny Kravitz, Zoe Kravitz, Usher, Lionel Richie, Eddie Murphy, Evan Ross, Maggie Q, Raquel Bitton, Chrome Hearts and more come together using art and fashion so that students at Kibera’s Chema Vision Children’s Center can receive a quality education and a daily meal.

LA’s art and luxury fashion retailer to the stars Church Boutique and the eco-fashion house Ministry of Tomorrow (MOT) have teamed up with Christie’s and their charity auction partner Charitybuzz to produce “Art for Education”– the inaugural celebrity art auction fundraiser to benefit the Chema Vision Children’s Center (Chema) in Nairobi, Kenya.

The Chema School is situated in the midst of Kibera, Africa’s largest urban slum. The Chema School was established to provide quality education for some of Kibera’s most vulnerable children. Many of the students are orphans or children of single parents without income to pay for school fees.

Just before the pandemic, Chema was forced to relocate because the school structure was not up to code.  MOT’s vegan bag production facility is located near the school and Julian Prolman, president of MOT heard about the school’s dilemma. Through an initial fundraiser orchestrated by MOT, Chema was able to relocate to a safe building. However, Chema is currently lacking much needed funds to pay its teachers and cover its operational expenses that includes a daily meal for the students.

When Church Boutique’s founders Rodney Burns and David Malvaney learned about the urgent need at Chema from their supply partner MOT, whose branded bags are featured at The Church Boutique, they quickly reached out to their celebrity friends to request their support. Celebrities will be painting their artistic expressions on MOT’s new organic canvas tote bags that will be auctioned online through Christie’s auction partner, Charitybuzz, starting June 1, 2021 with the final bid accepted on June 16.

Prior to the auction launch, the bags will be on display from May 19– 26 at Church Boutique in Hollywood, CA, and then brought to New York where the bags will be on display at Christie’s during the auction.

Without hesitation, Rodney and David’s luminary friends offered to help including Naomi Campbell, Halle Berry, Lenny Kravitz, Zoe Kravitz, Usher, Lionel Richie, Eddie Murphy, Maggie Q, Evan Ross and Raquel Bitton, with more mega stars soon to be announced. In addition, Laurie Lynn Stark, the creator of the international jewelry and clothing brand Chrome Hearts, has joined in to create her own unique MOT tote.

“We believe that luxury is a privilege that comes with the responsibility to care for others in need and therefore we are thrilled to collaborate with MOT to do what we can to make a difference in the lives of children born into challenging circumstances” said Rodney Burns.

The opening minimum bid for each one-of-a-kind celebrity designed bag will begin at $1,000.

All proceeds from the auction will be donated to Chema to help fund the schools operating budget with a goal to raise $100k.

“Chema is a Swahili word meaning something good, and that is what we are trying to do with Art for Education” said Julian Prolman.

About Chema

At the heart of Kibera, Africa’s largest urban slum in Nairobi, Kenya, is the Chema Vision Children’s Center, a school that offers quality education to some of Kibera’s most vulnerable children. Learn more at Chema Vision’s website.

About the Church Boutique

The Church Boutique, located in West Hollywood, offers mid-century modern home décor, exclusive high-end avant-garde fashion, fine art photography, art, jewelry, and more. Visit The Church Boutique’s website here.

About the Ministry of Tomorrow

MOT is a for-profit social enterprise that designs and produces high quality, eco-luxury, vegan bags and accessories that are sold directly to consumers on their website.

About Christie’s  

Christie’s is a name and place that speaks of extraordinary art, unparalleled service and international expertise. Founded in 1766 by James Christie, Christie’s has conducted the greatest and most celebrated auctions through the centuries, providing a popular showcase for the unique and the beautiful. Christie’s offers around 350 auctions annually in over 80 categories, including all areas of fine and decorative arts, jewelry, photographs, collectibles, wine, and more. Prices range from $200 to over $100 million. Christie’s also has a long and successful history conducting Private Sales for clients and online sales are offered year-round across all categories. Christie’s global presence is spread across a network of international sale rooms and 61 representatives and offices. Christie’s website provides detailed articles and videos on the objects offered for sale alongside the latest advances in digital viewing tools to make Christie’s accessible to all.

*Please note when quoting estimates above that other fees will apply in addition to the hammer price – see Section D of the Conditions of Sale at the back of the sale catalogue. 

*Estimates do not include buyer’s premium. Sales totals are hammer price plus buyer’s premium and are reported net of applicable fees. 

Kaelen Felix illustrates Usher, Marshmello and Imanbek for 360 Magazine

Marshmello × Imanbek × Usher – Too Much

Today, Marshmello, Imanbek and Usher join forces to release a brand new smash hit single “Too Much” along with an accompanying action-packed, futuristic “mini movie” directed by Christian Breslauer (Chris Brown, Marshmello, Migos, Roddy Ricch, Lil Baby). Listen/ Watch it HERE.

Co-written by Marshmello and Imanbek and starring Usher, “Too Much” is a high energy track about being there for the one you love: “Whatever you ask of me you don’t have to worry, there’s no such thing, that’s too much.

Each of this trio of hit makers has enjoyed a slew of major successes in this year alone. Marshmello’s latest “OK Not To Be OK” featuring Demi Lovato topped the Billboard Dance/Electronic Digital Song Sales chart at #1 and entered the Billboard Hot 100 Chart,  joining 3 other of his Hot 100 charting singles this year including “Be Kind” with Halsey, and “Hate The Other Side” and “Come & Go” with Juice WRLD. Usher’s latest single “Bad Habits” released last month is a Top 10 hit at urban radio and is the follow up to “Don’t Waste My Time” featuring Ella Mai which topped the Billboard R&B chart at #1 in June 2020.  Burgeoning producer Imanbek broke out wide this year with his remix of Saint Jhn’s “Roses”  and became the first Eastern European producer to enter Top 5 on theBillboard Hot 100 Chart, peaking at #4 position with over 1 billion streams on Spotify, with Rolling Stone proclaiming his  “Roses Remix” “2020’s Song of the Summer.”

Kiana Ledé – KIKI

By Cassandra Yany

Platinum-selling artist Kiana Ledé released seven brand new songs Friday to expand her critically acclaimed album KIKI. These tracks help the Phoenix-born and LA-based singer to show more seduction, spirit and soul than she has before.

The deluxe version includes the single “Only Fan” featuring Jacquees, on which lustful verses, airy guitar and a steady beat create a throwback R&B energy. The two artists sing back and forth as Jacquees’ falsetto reaches a hypnotic peak. The album now contains a bonus track, “Youth” featuring GRAMMY Award-winning blues rock artist Gary Clark Jr., who brings smooth vocals and a head-bobbing riff to the song. 

KIKI was first released on April 3 and earned a spot in the Top 5 of the Billboard Top R&B Albums Chart, Top 5 of the Apple Music R&B/ Soul Albums Chart, Top 5 of the iTunes R&B/ Soul Albums Chart and Top 10 of the Apple Music Overall Albums Chart. It has garnered over 50 million streams and received praise from notable outlets such as ELLE, Billboard, Highsnobiety, Vibe and more.

Recently, Kiana Ledé teamed up with Usher for “This Day” from the Netflix original film Jingle Jangle: A Christmas Journey.

About Kiana Ledé

Just who is Kiana Ledé? On the one hand, you know her as a fierce and fiery force in R&B responsible for bangers such as the platinum-certified “EX,” “Mad At Me” and “Chocolate” feat. Ari Lennox and has received over 1 billion streams globally and praise from Complex, Vibe, Billboard, ROLLACOASTER Magazine and more. But, who is she? “KIKI,” she answers. On her aptly titled full-length debut, she reveals every side of herself: the vulnerability, the vitality, the anger, the lust, the loyalty, the joy, the darkness, and the truth as evinced on song.

Long before all of this, the songstress “from South Phoenix with Black, Mexican, Native American, and White ancestry” grew up between divorced parents. She played classical instruments and competed in pageants—but popped wheelies on dirt bikes and got under the hood to fix a car or two. Eventually, an adventurous spirit carried her from Arizona to Los Angeles where she began a journey that comes full circle in 2020.

Deluxe Album Tracklisting (Previously Unreleased)

  1. Ladylike
  2. Chocolate (LoFi Remix) [feat. Ari Lennox]
  3. Must Be Mine [feat. Ant Clemons]
  4. Amazing
  5. Only Fan [feat. Jacquees]
  6. None For You

Original Tracklisting

  1. Cancelled
  2. Movin
  3. Mad At Me
  4. Chocolate [feat. Ari Lennox]
  5. Forfeit [feat. Lucky Daye]
  6. Second Chances [feat. 6lack]
  7. Crazy
  8. Plenty More
  9. Skiterlude
  10. Labels [feat. Moneybagg Yo & Bia]
  11. Honest
  12. Feel A Way
  13. Good Girl [feat. Col3trane]
  14. Attention
  15. Separation [feat. Arin Ray]
  16. Protection
  17. No Takebacks
  18. Bonus: Youth [feat. Gary Clark, Jr.]

Listen to KIKI (Deluxe) here

Follow Kiana Ledé:

Instagram | Twitter | Facebook

**Photo Courtesy of Republic Records

Usher – Bad Habits

Global megastar and eight-time GRAMMY Award-winner Usher today releases a brand new single and video “Bad Habits” to be featured on his forthcoming studio album via RCA Records.

The video was directed by Chris Robinson and features Usher’s classic dance moves and dramatic stylings.

Listen/Watch “Bad Habits”

Co-written by Usher, “Bad Habits” is the follow-up to his latest chart-topping single “Don’t Waste My Time,” which hit #1 on Billboard’s R&B chart, as well as “I Cry,” a powerful and emotional song about the social and racial injustices of our time. Usher is currently in the studio recording his ninth studio album.

In addition to the release of his new single, ticket sales to the public opens today at 10 am Pacific for Usher’s headlining Las Vegas residency at The Colosseum at Caesars Palace, which begins Friday, July 16, 2021. Fan presale tickets went on sale earlier this week. All tickets and packages can be purchased online or in-person at The Colosseum box office. Usher announced his residency during his Good Morning America Summer Concert last week- Watch it HERE. He will also be appearing tonight on The Late Late Show with James Corden.

The multi-talented showman will give his fans an extraordinary immersive experience that only Usher can deliver. The exclusive, only-in-Vegas spectacular will be performed in The Colosseum, an intimate 4,300-seat world-class performance venue, allowing Usher’s fans a once-in-a-lifetime opportunity to see him up close and personal. Promoted by Live Nation and Caesars Entertainment, the show will be packed with an impressive repertoire of smash hits spanning Usher’s 20-year career, including his early records and more recent songs, as well as new music.

Additionally, Usher, Live Nation Las Vegas and Caesars Entertainment are donating $1 of every ticket purchased to Usher’s Las Vegas residency to Usher’s New Look, Inc. (UNL). Founded in 1999 by Usher as a young man barely out of his teens, UNL is on a mission to transform the lives of underserved youth through a comprehensive program that develops passion-driven, global leaders. UNL’s peer-to-peer program model and curriculum provides Access, Awareness and Empowerment to youth in underserved communities, in order to guide them on a pathway to leadership and help them make educational and career choices that match their passions. Over the course of 21 years, the organization has reached more than 50,000 young people.

Summer Walker illustrated by Mina Tocalini for 360 MAGAZINE.

Summer Walker – Life on Earth

R&B superstar Summer Walker (LVRN/Interscope Records) continues her impressive winning streak after the release of her emo-leaning EP, Life on Earth. Debuting at No. 8 on the Billboard 200 and No. 1 on the Top R&B Albums chart, the five-track serving proves to be a healthy entree for listeners enamored by Walker’s candor and dulcet vocals. Featuring NO1-NOAH (“SWV” & “White Tee”) and PARTYNEXTDOOR (“My Affection”), Walker brilliantly collides with both artists, while maintaining her entrancing mystique as R&B’s prized gem. Walker’s streaming excellence continues to be her calling card, as Life on Earth netted an astounding 32 million streams its opening week.

Even the pandemic can’t thwart Walker’s momentum, as her legion of supporters came in droves from various cities for her recent activations. In collaboration with Amazon Music, Walker’s Life on Earth UFO Listening Experience allowed fans in Atlanta to receive a first glimpse of the project inside of their cars. With Walker’s pink UFO on-site, her devotees soaked in the galactic experience at various showings throughout the evening. On release day, Walker treated her Atlanta fans once again with her spacey Battle on Earth Laser Tag experience at the Westside Cultural Arts Center. The singer’s altruism continued when she whipped up her Life on Earth Ice Cream Shuttle experience for her fans in New York City. With social distancing encouraged, fans safely ventured to several locations in NYC to meet the space shuttle for free ice cream and space candy from the LVRN songstress. For the cherry on top, Walker chatted with Apple Music’s R&B Now Radio to discuss her new EP, her creative process and more.

Walker’s scorching success continues to be the talk of the music industry. After her debut project Last Day of Summer spent 35 weeks on the Billboard 200, she quickly bloomed into an R&B powerhouse with her 2x platinum breakout single, “Girls Need Love” from her 2018 project Last Day of Summer. Walker would capitalize on her success with her magnum opus, 2019’s Over It. Residing on the Billboard 200 Top 10 for 11 weeks, Over It birthed an RIAA Gold single in “Come Thru” with Usher and a platinum single with her lead record, “Playing Games.” Over It remained a dominant force on the Billboard 200, spending 38 weeks in the top 40 and 40 weeks in the top 50, solidifying her torrid run as R&B’s most elite vocalist.

Follow Summer Walker: Facebook | Instagram | Twitter | YouTube

Summer Walker illustrated by Mina Tocalini for 360 MAGAZINE.

Summer Walker Life on Earth EP

R&B star Summer Walker (LVRN/Interscope Records) has just announced the release of her new EP, Life on Earth. The emotionally-charged five track project is an exciting treat for fans who have come to anticipate the singer’s impressive vocals and heartfelt lyricism. The EP opens and closes with solo tracks, “Let It Go” and “Deeper,” while the remaining cuts feature appearances by NO1-NOAH and PARTYNEXTDOOR. Summer recently invited fans to an exclusive RSVP-only listening event in advance of the EP’s release. The socially safe UFO Listening Experience, sponsored by Amazon Music, allowed for the songstress’ music to air over a secret radio frequency at a private location in Atlanta. Additionally, Summer Walker is gearing up for a sold out laser tag event for the EP’s official launch. Fans will enjoy a listening session while partaking in a 5 on 5 tournament. Life on Earth was executive produced by Summer Walker.

Life on Earth is Summer’s first release since her 2019 debut album Over It. The critically acclaimed platinum record featured several hits, including the RIAA Gold single, “Come Thru” featuring Usher and the 2x platinum lead single, “Playing Games.” The album launched the First and Last Tour which included a series of sold out shows across London and the US. The Atlanta native has continued to generate buzz over the years while still reeling from the success of her 2x platinum breakout single, “Girls Need Love” from her 2018 mixtape Last Day of Summer. To date, Summer has amassed an impressive 4.9 billion global streams. Her work was acknowledged at the Soul Train Awards where she won her very first award for Best New Artist. Most recently, Summer’s gained attention for her show stopping BET Awards appearance which featured a scintillating performance alongside Usher and two nominations.

Track List

1. Let It Go

2. SWV (with NO1-NOAH)

3. My Affection (with PARTYNEXTDOOR)

4. White Tee (with NO1-NOAH)

5. Deeper

Usher I Cry visual

Usher – “I Cry”

Today, Usher releases his video for “I Cry.” The self-directed music video features the iconic photography of Gordon Parks. The piece recognizes the work of activists and organizations working to combat racism in America.

Watch the video HERE.

Listen to “I Cry” HERE.

Usher will be donating his proceeds from the record to LISC, the Local Initiatives Support Corporation. LISC is one of the nation’s largest nonprofits investing in underserved communities and communities of color across the country. Learn more about LISC on the organization’s website HERE.

For Further information on Gordon Parks Photography visit The Gordon Parks Foundation HERE

Follow Usher: Instagram | Twitter | Facebook | Website | Wikipedia

 

11:11 – Call Me Daddy

Today, 11:11, R&B’s new rising star drops “Call Me Daddy.” The perfect steamy summer anthem and the second single from 11:11’s highly-anticipated full-length album exclusively premiered with Complex Canada.

The hot new track is produced by Theron of Rock City, Ayo N Keyz, and Clint Ford to be released via RAYDAR/Caroline, showcases 11:11’s signature smooth, sensual vocals paired with trap sonics. Another surefire winner for the Toronto-born singer/songwriter/producer, added to a long list of highly streamed music – 11:11 has independently amassed over 200 million streams and views.

STREAM “CALL ME DADDY” HERE.

“Call Me Daddy” follows the release of 11:11’s first single

Me, Chanel & Jamesonproduced by KEYZBABY (Bryson Tiller, Chris Brown & Wale) and Theron of Rock City (Lizzo, Rihanna & Usher).

WATCH ME, CHANEL & JAMESON HERE.

Signed to music mogul, Ray Daniels’ label RAYDAR and working with the likes of Akeel Henry (dvsn, Jeremih, Roy Woods & Ty Dolla $ign) and Theron of Rock City, with each new single, the burgeoning star continues to develop a massive fan base. His early projects include his self-titled EP, released in 2016 with the project’s lead single “You” toppling 20 million streams on Spotify. A year later, 11:11 followed up with the silky slow jam “Good Love” which amassed over 14 million streams. On 2019’s Mood EP, set the stage for a deliberate musical progression with “All Year” racking up over 14 million streams across all platforms.

11:11 built his sound and following in the musical hub of Toronto, but with his debut album, he’s taking his fans to Atlanta and indulging in all the city has to offer. The nightlife, the women, the hustle, and the trappings that follow it all are influential in his new direction, a fusion of the chill, smooth R&B vibes of Toronto with the confidence and game of Atlanta.

FOLLOW 11:11: InstagramTwitter | Facebook | YouTube

Usher, Vaughn Lowery, 360 Magazine

Usher – I Cry

Usher releases “I Cry,” a song with an emotional response to this unprecedented time in our lives

Today, Usher releases a brand new song “I Cry,” which explores Usher’s emotional response to this unprecedented time in our lives.

Listen to “I Cry” here.

“This song was inspired by wanting to teach my sons that it is ok for a man to feel emotions deeply and to cry. Like many men, I was raised to believe that we have to be “tough” and not show our vulnerability, which I don’t want to teach them. While I was shut in during the Pandemic and watching the death of George Floyd, the ongoing slaughtering of Black men and women, the protests and the events that unfolded, I became very connected to the wider universal feeling of hopelessness. Like many, I grew increasingly frustrated by how slow things have been to change. I became very depressed thinking about all sons who have lost their fathers to police brutality, social injustice and violence; the daughters and mother’s too. So I returned to this song and realized it was intended for this time, so I finished it and here it is,” said Usher.

Usher will be donating his proceeds from the record to LISC, the Local Initiatives Support Corporation, which provides grants to Black-owned small businesses and communities. In addition to the release of “I Cry” today, Usher will also debut the track live tomorrow at Global Goal: Unite for Our Future – The Concert.

About Local Initiatives Support Corporation:

LISC is one of the nation’s largest nonprofits investing in underserved communities and communities of color across the country. LISC provides grants to minority-owned small businesses that are the lifeblood of their neighborhoods and local economies, and that are reeling from the health and economic fallout of the Covid-19 pandemic. LISC also supports thousands of community-based organizations in urban and rural places to connect residents with affordable housing, education and good jobs, and with programs that support community health and safety and address the wealth gap created by structural racism.

About Global Goal: Unite for Our Future:

International advocacy organization Global Citizen and the European Commission are partnering on Global Goal: Unite for Our Future – The Concert, a globally televised and digitally streamed special that will highlight the disproportionate impact COVID-19 has on marginalized communities. Global Coal: Unite for Our Future will include a summit and a concert and will be streamed on many services, around the world. The summit will showcase world leaders, corporations and philanthropists and their responses to equal treatment of COVID-19 treatments to everyone. The concert will feature musical and entertainment stars who will celebrate the current triumphs and encourage even more positive change. See all the ways to watch Global Goal: Unite for Our Future here.

Follow Usher: Instagram | Twitter | Facebook