SUPER BOWL LIV – Half Time Report – Social Media Says Shakira Stole the Show
As the Super Bowl rolls on, here is a look at the first half (and halftime) updated social media results from international Social Media Analytics Firm Talkwalker. These numbers were updated at 8:45 p.m. Sunday.
Shakira has 1.17 million mentions so far!
J-Lo has around 250,000.
If mentions alone tell the story, Shakira stole the show, but Shakira does have a much more active fanbase on social media – more so than Lopez.
Others with big numbers, include:
Latin artist J-Balvin, who was also part of the halftime show, has 74,000 mentions
Bad Bunny with 145k mentions.
The first big joke of the halftime show on social was people comparing Bad Bunny’s outfit to Ali G’s.
Pepsi Halftime Show had 186,000 mentions
Sentiment surrounding the halftime show was 44% positive, 6% negative (remaining 50% neutral), according to Talkwalker
Below is a heatmap around the halftime show conversation, with several important trends to note. OIf course it’s a huge topic of conversation across the country, like every year, but the conversation is just as heavy in Colombia, in Mexico City, Rio & Sao Paolo, and in Puerto Rico, due largely to the performers. Conversation is also popular in Britain – where the NFL is trying to grow the game.
Talkwalker is one of the world’s leading social data intelligence companies. Its cutting edge technology provides actionable social media insights through real-time social listening social listening and advanced social media analytics . Talkwalker helps marketers to prove the value of their social efforts and significantly enhances the speed and accuracy of business decision-making. Talkwalker’s state of the art social intelligence platform monitors and analyzes online conversations on social networks, news websites, blogs, forums and more, in over 187 languages. Its 1500 servers process posts from 150 million websites every day.