Posts tagged with "NFL"

CFP Championship’s High Viewership

The 2022 College Football Playoff National Championship was one for the record books, as Georgia secured its first national title since 1980. The viewership of ESPN’s MegaCast presentation reflected the excitement surrounding the Alabama-Georgia showdown, with 22.6 million viewers tuning in across ESPN networks.

The Dawgs‘ thrilling 33-18 victory over the SEC Champion Crimson Tide was up 19 percent from last year’s national championship contest between Alabama and Ohio State. The matchup peaked with 25.4 million viewers.

The Circle City Showdown is the top event on cable since the 2020 LSU/Clemson national championship game and the most-viewed non-NFL sporting event during that span on any network. In fact, the top five non-NFL sports events during that time have been CFP Semifinal and Championship games.

The main ESPN telecast of Monday night’s showcase is the second-most-viewed non-NFL telecast (sports or non-sports) on a single network since February 2020. ESPN’s presentation of the action from Indianapolis is the most-watched TWDC telecast since the 2021 NFL Wild Card Game.

The share of TV viewers tuned in to this year’s CFP National Championship on ESPN networks was the best on record in the CFP era. 29 percent of people and 38 percent of adults 18-49 watching television Monday night were tuned in to the CFP National Championship.

Streaming Creates MegaCast Magic

Across all ESPN3/ESPN App exclusive feeds, streaming minutes were up 33 percent over 2020. Outside of the linear telecasts, Alabama’s Hometown Radio MegaCast was the most-streamed feed for both uniques and minutes. The Alabama and Georgia Hometown Radio MegaCast viewing options saw substantial year-over-year gains across AMA (up 75 percent), uniques (up 30 percent), minutes (up 85 percent), starts (up 20 percent), and minutes/viewer (up 35 percent).

Putting A Bow on Bowl Season

Bowl Season delivered in the 2021-22 season, with 29 of 31 non-NY6 bowls this season surpassing one million viewers. Eighteen bowls drew more than two million viewers and nine topped three million. The 31 non-NY6 bowl games registered 2.6 million viewers across ESPN networks, up 12 percent year-over-year. On ESPN, bowl games recorded 2.5 million viewers per game, up 24 percent from 2020 and slightly up from 2019. Of the 27 bowls with a viewership comparison to 2019, 10 had their best audience since at least 2017 and seven had their best since at least 2015.

Across the regular season and postseason, ESPN networks delivered the four most-viewed games of the 2021-22 season (CFP National Championship, both CFP Semifinals, and The Rose Bowl Game) and 59 of the top 100 games overall. ESPN networks were responsible for 62 percent of live game college football minutes viewed this season across all nationally measured linear networks.

Colin Kaepernick created by Rumnik Ghuman at 360 Magazine use by 360 Magazine

Colin in Black & White – Limited Netflix Series

By: Rumnik K Ghuman

Colin in Black & White is a new limited Netflix series recently released in October. This series is following Colin Kaepernick through his journey in high school as he had to face multiple issues as a black child who had white parents. During high school, Colin was a straight-A student who also played football, basketball, and baseball all year round. This 6 episode series attacked multiple issues a black child sees, but it was even harder since his parents didn’t understand how to explain to Colin why he was treated differently or had to work twice as hard to prove himself to the world. 360 Magazine is pleased to write something regarding this series as this is only available for a certain time period and is accessible only in a few states. 

To begin with some history why is this series so special to watch. It’s about ex-football player, Colin Kaepernick, who had kneeled in protest to police brutality and racial inequality during the national anthem back in 2016. Since then Kaepernick was not drafted by any team which quickly ended his career. This series truly shows what a black child goes through in a huge population of white superiority. Kaepernick played six seasons for the San Francisco 49ers in the NFL with 13 rushing touchdowns. It’s crazy to even think that a kneel would affect a football player’s entire career, but he wasn’t the only one to do it. The reason why he got so much hate was that he was the first. 

Each episode had an individual topic or issue brought up and focused on. Some topics were about appearances, as the braids were a big symbol of being a Thug apparently, which if you looked up what a thug actually means it’s defined as a violent person, especially a criminal. This includes no definition of how a thug looks like. This is the black culture that was given a label to place black people into a box of judgment. The next episode was the introduction of discrimination that made Colin realize he was going to be treated very differently compared to his peers. As a scene of him going out of town to witness how he was being watched as he was the only black person in the hotel for a baseball game. This kept going into how the world viewed black people in general. Colin was always told to take the easy way out, never really challenge himself. He had a great arm in baseball, but something about being rejected for football made him want to do it more than anything. This idea of rejection and always being the second choice came for him since day one from his birth parents. Colin was given up for adoption as a 5-week baby, and for his adoptive parents, he wasn’t the first choice either. Some other topics brought up were the standard of beauty and how black beauty was looked down upon compared to white people. There were certain acts that were very questionable of Colin’s parents that you can see in the show. Some more topics were of acceptance and perseverance to be the greatest. 

One aspect that really stood apart from this series was that it was not just a biopic. It was narrated by Colin Kaepernick and he would compare some situations that happened to him to the history of black people or even black athletics. One thing brought up was the idea of being perfect as black people. This goes back to slavery when slaves were bought based on how perfect they were body-wise to achieve good work and worth in a buyer’s eye. Colin compared this to how black athletics were examed so deeply to make sure they are in good shape and perfect. Multiple other athletics came up and what they had to go through in order to bring to light that this isn’t the first time something had happened. Allen Iverson, a Basketball player for the NBA, was attacked for his braids and the way he dressed. Romare Bearden, a baseball player for the National League, was told to play like a white man and had to fit in.  Ava DuVernay, Director of Colin in Black & White, brought a big aspect of history for children to understand what racism is about. This show was so simple and lighthearted that all kids of any age will understand and learn something much better than what they are taught in schools. 

This show has gotten a mixed reaction as most supporters of Kaepernick’s have been on his side from the moment he had kneeled. This series does attack multiple parts of the government and certain names and photos have been shown of the previous United States President, Donald Trump. It was interesting to hear that this was a limited series and only available to watch in a certain number of states. In the history of streaming services, no movie or series has been limited for no reason. This is a very controversial topic as it includes Colin Kaepernick’s entire story and he had received a huge amount of hate. Many still think that the racists in America got a platform to become more vocal of their opinion was because of President Donald Trump which led to the end of Kaepernick’s football career. The amount of risk that went into this series is huge, but the love and support of the audience had this show rated in the top 10 on Netflix. 

To end off this article, some phrases that Colin Kaepernick used to express what this world uses against black people were for example, “groomed in a system……always the second choice…..intensional built this way…..a white man’s stamp of approval.” You can see how much of government, history, and judgment goes into the way people don’t change their perspective about black people. After being an athlete all his life, Colin Kaepernick finally found what he was truly born for to be a civil rights activist

Lids UK Store Photo by Lids and Berk Communications for use by 360 Magazine

LIDS EXPANDS TO EUROPE

LEADING SPORTS RETAILER OPENING FOUR DEBUT STANDALONE STORES IN THE UK IN DECEMBER

Leading sports retailer, Lids is expanding its brick-and-mortar retail presence internationally with the opening of its first standalone stores in Europe. For its European debut, Lids will open four locations throughout the London metropolitan area: Seven Dials (now open) and The 02 Peninsula Square in London, Lakeside Shopping Centre in Essex, and Churchill Square Shopping Centre Russel Place in Brighton, all opening in December.

Each store will mimic the immersive shopping experience of extensive licensed and branded merchandise Lids has long been known for. Products at each store will include a vast assortment of major U.S. league team products from MLB, NFL, and NBA, among others, as well as items from go-to brands including Adidas, New Era Cap, ’47, Mitchell & Ness, Hurley, Oakley, Local Crowns, and more. Each store will also feature Lids’ signature Custom Zones, which allows consumers the opportunity to custom embroider a hat or apparel piece of their choice in-store, including from the retailer’s numerous options of player numbers and autographs.

The expansion into the UK is strategic from Lids as the retailer looks to further expand its international footprint moving forward. “London is a natural fit for Lids. The enthusiasm for both American sports and street wear aligns with our on-field and fashion focused hat and jersey assortment. We are excited to bring our brand and product to market,” says Britten Maughan, President of Lids. Through these four retail openings, Lids is expected to create several new jobs in the London market.

The London store openings are the first of many planned from Lids heading into 2022 as the retailer looks to double down on its global footprint. “Expanding in the UK is our top priority at Lids,” says Tom Ripley, Chairman and CEO of Lids and Partner Co-Founder at Ames Watson, the parent company to Lids. “Lids has become one of the strongest retailers in North America and we’re thrilled to take this growth internationally as we look to open 100+ standalone Lids stores in new markets. There has already been great success with the London NBA store operated by Lids since its grand opening earlier this year, and we are excited to introduce standalone Lids stores to an even larger audience of British customers.”

News of this international growth follows the retailer’s exponential growth into a billion-dollar business since being acquired by Ames Watson in 2019. To date, Lids operates nearly 2,000 stores throughout the U.S. and Canada, including through its ongoing retail partnerships with Macy’s and Designer Brands. Lids also operates the newly opened National Hockey League (NHL) flagship store in New York City as well as the National Basketball Association (NBA) flagship stores in New York City and London. Lids is the world’s largest retailer specializing in the sale of officially licensed and branded headwear with over 30 million hats sold annually.

About Lids

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the United States, Canada, and Puerto Rico through almost 2,000 retail locations. Indianapolis-based Lids Sports Group carries officially licensed and branded gear aimed at empowering customers to represent their unique and individual style, team, passion and fun. Lids Sports Group operates stores under the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse, Cardinals Clubhouse, and numerous other nameplates. Lids also has locations within select Macy’s department stores nationwide.

NFL’s Kelvin Beachum

Tonight, the NFL and its Inspire Change social justice initiative premiered a new feature highlighting Arizona Cardinals’ tackle Kelvin Beachum and the work he does with his Kelvin Konnects initiative during NFL Network show Total Access. Kelvin Konnects works to increase minority access to careers within the Science, Technology, Engineering, Arts, and Mathematics fields to young adults in the greater-Dallas metropolitan area.

The new feature highlights Kelvin’s passion for and introduction to STEAM – Science, Technology, Engineering, Arts, and Mathematics – and his realization of the need for greater access to such education amongst minority communities. This realization led to the founding of Kelvin Konnects, which connects students of the Barack Obama Male Leadership Academy (BOMLA) in Dallas, Texas with industry leaders, local and federal elected officials and offers the opportunity for these students to immerse themselves in the world of STEAM.

Through the program, Kelvin Konnects works to create a sustainable pipeline from student to professional and bridge the gap of access and opportunity by providing various STEAM programming, robotics access, professional and educational field trips, college/University tours, and speaker series.

The feature also highlights the stories of Timothy McCall and Sienzhi Kouemo who were both parts of Kelvin Konnects and BOMLA. Through mentorship with Kelvin and utilizing the resources the programs provide, Sienzhi is continuing his education at Southern Methodist University and McCall secured employment at Goldman Sachs.

Throughout the year, the NFL and its Inspire Change social justice initiative aim to continue to move us toward a more equal and just tomorrow by reducing barriers to opportunity. It puts specific emphasis on four pillars; police-community relations, economic advancement, criminal justice reform, and education.

protest illustration by Alison Christensen for 360 Magazine

New Series F/ Cam Jordan on Police Reform

NFL Media will debut a four-part docuseries featuring New Orleans Saints All-Pro and team captain Cam Jordan and his community partnership with Crescent City Corps, a New Orleans-based nonprofit that equips police officers with leadership development, racial equity and community engagement training so they can work alongside citizens to build a more just, safe, and inclusive city. Police-community relations are a core pillar of Inspire Change, the NFL’s social justice initiative, which showcases the collaborative efforts of players, owners, and the League to create positive change in communities across the country and ensure that equal opportunity becomes a reality for all.

The series will air exclusively on NFL Network and NFL.com, beginning on Thursday, Nov. 11 and run for four weeks. New episodes will debut during NFL Network’s TNF First Look hosted by Andrew Siciliano which airs from 3-5 p.m. ET live from the site of Thursday Night Football games. Extended episodes will follow each Friday on NFL.com. The series preview is available HERE.

“Last summer I reached out to the Mayor’s office asking how I can get involved in a real, meaningful way,” said Saints star Cam Jordan. “Over the last six months the officers of Crescent City Corps have been training diligently, and I am excited to have NFL Media help us in sharing this innovative program with fans. I have always believed in developing initiatives to create a positive change. I strongly believe that if we can help the officers in this program understand and engage with our city, my city’s, most challenging issues better, while also working toward a more just and safe New Orleans–then I am all in.” 

Crescent City Corps began its Anti-Racism and Community Engagement Training Program for New Orleans police officers in 2019. While the program was put on hold due to COVID-19, Jordan announced his partnership with the organization in December 2020, with his God Iz Love Foundation donating $120,000 to fund the expansion of the program into its current second class and committed to educating 80 New Orleans Police Department officers to bridge the gap between the community and the police.

“Coming off of the events of last year, where so many from across all walks of life, of all ages, of all races spoke out against social injustice and racial inequality, a recurring question that arose as the summer turned to the fall was ‘What happens next?’” said Anthony Smith, Original Content Lead, Entertainment & Initiatives at NFL Media. “The work that Cam Jordan, Crescent City Corps, and others like them are doing is what happens next. When we at NFL Media were presented with the opportunity to share Cam and CCC’s story with our audience, we immediately said ‘yes.’”

The four-part docuseries will chronicle Jordan’s experience working with Crescent City Corps and captures his introduction to and the progression of his connection with the fellows as they go through the program which includes 80 hours of intensive training and dialogue on topics spanning leadership, racial equality, and trauma-informed policing. Local community organizations also engage the officers in critical conversations to help the NOPD understand what citizens want from law enforcement and to create a productive dialogue to reimagine what public safety could look like in New Orleans.

“Cam Jordan has been a pillar in the New Orleans community during his entire career with the Saints, and we are thrilled about his commitment to making change in police-community relations,” said Anna Isaacson, NFL Senior Vice President of Social Responsibility. 

Over the last three years, more than $160 million in grants have been awarded to social justice nonprofit organizations as part of Inspire Change, including over 1,500 grants awarded to current and former NFL players who are doing philanthropic work to ensure that access to opportunity is a reality for all and to create progress across four key areas: education, economic advancement, police and community relations, and criminal justice reform.

The series is executive produced by Cam Jordan, Anthony Smith and Angela Ellis with Chelsea Stark-Jones, Matt Bourgeois, Rebecca Otto (Wasserman), and Brent Godfrey (Crescent City Corps) acting as producers.

Finding Balance by Modulating the Immune System

By: James B. LaValle, R.Ph., CCN

Recent world events have caused a healthy immune system to be on everyone’s mind.  One of the big revelations to most people over the last few months is just how important our overall health and lifestyle are for our immune system.  It’s especially important for people who are overweight or have an existing medical condition, because these conditions can significantly compromise immune responses.

One of the biggest things that can work against us when it comes to mounting a strong immune defense is increased inflammation. When your immune system is working to kill a bacteria or a virus – the immune cells themselves creates inflammatory substances.  That’s part of how they fight the bugs.  If your body is already inflamed (due to unhealthy diet, being overweight or having a condition like heart disease or diabetes), the additional inflammation from the immune cells can create problems.  Anything that causes inflammation hurts our immune response and anything that prevents or fights inflammation helps it.  

This is why things like managing our weight, eating a healthy diet, getting regular physical activity and adequate sleep are so important.  Good stress management is also important for a good immune response to cold and flu bugs, and it is an often-overlooked factor.  Many of us struggle to accomplish healthier diets and overall lifestyles, and this is where supplemental support can help.  There are also some precautions to be aware of not only with supplementation, but with lifestyle as well.

Nutrients to Support Immunity

There are nutrients that are safe to take on an ongoing basis to support your immune system function.  Vitamin C helps the body make white blood cells as needed.  Quercetin is a polyphenol derived from plants that has good anti-inflammatory activity. So, it supports healthy immunity by helping to control silent internal inflammation. Zinc is a trace mineral that is needed to make all immune cells: antibodies, T cells and natural killer cells.  Daily recommended intake of zinc is 8 mg for women, and 11 mg/day for men, but we can take dramatically increased dosages when we are fighting a cold or flu (up to 200 mg per day.)  However, it is important to go back to the daily-recommended intake once you are better because over-intake of zinc can cause micronutrient imbalances and very high dosages can actually have an inhibitory effect on the immune system.  So this is one of the cautions.

Vitamin D is another key nutrient to make sure you are getting enough of for a healthy and balanced immune system.  I’ll discuss more on its role in immunity later.  Vitamin D levels in the range of 30 – 50 ng/mL is considered an adequate level.   

Immune Boosters

There are some ingredients that directly stimulate increased immune cell production.  A well-known one is the herb echinacea.  Echinacea has long been used to help people get over colds and flu bugs. It is most helpful when taken at the first sign of a cold or flu. However, you should only use echinacea when you are actively fighting a bug, because over stimulating an immune response by taking immune boosters daily can end up fighting against the immune system over time.  Also, echinacea is part of the daisy family, so anyone with hay fever or ragweed allergies should not use echinacea. 

Imbalanced Immunity

This brings me to an often-overlooked but very important topic for a vigilant immune response to cold and flu bugs – immune modulation.  Many people have conditions that create an imbalanced immune system, which is made up of two main sides:  TH1 and TH2 immunity.  TH1, also known as innate immunity, is the side that fights bacteria, viruses, damaged cells and cancer cells.  You need to be able to upregulate TH1 immunity quickly when you are exposed to a cold or flu bug.  TH2, also known as acquired immunity, is the side that makes antibodies and causes allergic responses to food and environmental allergens like dust and pollen.  This side gets upregulated in people who have allergies and some autoimmune conditions.  It can also get upregulated in response to chronic stress, even ongoing physical stress such as occurs in overtraining.  Overtraining is most common in professional or amateur athletes, but can occur in anyone who exercises too much, i.e. 2 – 4 hours a day.  So this is my lifestyle caution.  Be careful not to over-exercise.  Signs of overtraining are noticing you take longer to recover from exercise, difficulty sleeping at night and getting sick more often. While it is important to get regular physical activity – moderate activity is best. Try to get at least 30 minutes of activity five days a week and work your way up to an hour, five days a week.  

One of the most important supplements I teach about and recommend in my practice is Moducare. Studies show it helps restore balance to between TH2 and TH1 immunity, and by helping to down regulate overactive TH2 immunity, the TH1 side improves so you are ready for colds and flu when you are exposed.  So it is one of the best supplements for people to take when they have allergies or autoimmunity. I also recommend it for people who have chronic stress, because chronic stress elevates cortisol, and cortisol suppresses immunity. This is why it is common to come down with a cold or flu when you have been under a lot of stress.  It is also why people who have been under stress for years are at increased risk for getting cancer.

Moducare is a blend of plant-based compounds known as plant sterols and sterolins, combined in a very specific 100:1 ratio. Research has shown that the blend of sterols and sterolins in this specific ratio exhibit the best immune balancing activity.  One study showed that marathon runners who took Moducare did not get the same immune deficits or cortisol spikes as people who did not take it, resulting in less post event upper respiratory infections for those runners taking Moducare.  Because Moducare controls overactive TH2 immunity, this also results in decreased inflammation. Vitamin D is also an immune modulator and this is why it is also a great nutrient for immune support.

One final note – because chronic stress has such a profound impact on immune function, anyone dealing with high stress levels should consider using supplements like rhodiola extract, which is known to help reduce elevated cortisol, as well as Moducare for more direct immune support.

Immune support is probably more involved than you realized, but there is a lot we can do to be smarter in the steps we take.  Not only do we need daily good health practices, we can supplement with nutrients and specialized ingredients to support the maintenance of immune cells and immune system balance, and it may well be the single most important thing you can do for your healthy longevity. In turn, when your immune system gets out of balance, it can affect inflammation, mood, and your overall energy, so knowing how to take of our immune system truly can have a positive impact on your daily life.  It truly pays to be smart about taking care of ourselves with an eye on our immune system.

Bio: James B. LaValle, R.Ph., CCN, is an internationally recognized clinical pharmacist, author, board certified clinical nutritionist and naturopathic doctorate with more than 35 years of clinical experience. In addition to his LaValle Metabolix Practice he works with players and teams from the NFL, NBA, MLB, MLS, NHL and is the Clinical Director of the Hall of Fame Health and Performance Program. He is best known for his expertise in metabolic and integrative medicine, with an extensive background in natural products, lifestyle drug/nutrient depletion and uncovering the underlying metabolic issues that keep people from feeling healthy and vital. LaValle is an appointed faculty member and course educator for the Integrative Medicine postgraduate program at George Washington University School of health sciences. He is author of more than 20 books including, “Cracking the Metabolic Code,” and serves as a scientific adviser for Probiotics.com.

Outrageous Cover via Berk Communications for use by 360 Magazine

The Audibles – Outrageous

It was recently announced that the single “Outrageous” from musical duo The Audibles was selected as the first track for the 2021-2022 NFL Songs of the Season series. “Outrageous” will air during Thursday Night Football broadcast on FOX featuring the Tampa Bay Buccaneers at the Philadelphia Eagles and will be highlighted across pre-game and in-game broadcasts.

The four-time Grammy nominated duo–Dominic ‘DJ’ Jordan and Jimmy Giannos–have produced songs for top artists including Justin Bieber, Lupe Fiasco, Ty Dolla $ign, Sam Smith and more. The Las Vegas natives have been leading figures in the production of Justin Bieber’s recent hit albums. They produced five songs on Bieber’s “Journals” album and played a significant role in the production of his song “No Pressure” featuring Big Sean. Most recently, they produced Bieber’s hit single “Intentions” in addition to three other tracks on Bieber’s “Changes” album.

Songs of the Season highlights superstars and emerging recording artists of all genres, incorporating their music into game broadcasts throughout the 2021 season. Revenue generated from Songs of the Season will benefit organizations supported by Inspire Change, the NFL’s social justice initiative focused on reducing barriers to opportunity in four priority areas: education, economic advancement, police and community relations, and criminal justice reform.

“While creating, we’ve always taken the approach of making what feels good and keeps us engaged during the process,” said The Audibles. “We were excited about the direction of ‘Outrageous’ from the start of the track to Sebastian Reynoso adding his unique touch. We’re ecstatic that the energy of the song matches the NFL’s ‘Songs of the Season’ initiative. One of the best rewards for us is bringing joy to people through music and we are blessed to be a part of the Inspire Change movement along with so many heroes the organization supports.”  

“‘Songs of the Season’ is an exciting initiative that allows fans an opportunity to get involved in the great work NFL players and clubs are doing to advance social justice in their local communities,” said Anna Isaacson, NFL Senior Vice President of Social Responsibility. “We are thankful for this collaboration with four-time Grammy nominated duo The Audibles and their thrilling single “Outrageous,” to support the impact being made by the Inspire Change social justice initiative.” 

Songs of the Season debuted during the 2019-2020 season and featured artists such as Blackway, Kelly Rowland, Robin Thicke, Royce Da 5’9″, Lecrae, and SASH. The series showcases musicians that will create and deliver a song to be integrated in all NFL promotions each month during the season.

WEEK FOUR OF ESPN COLLEGE FOOTBALL

  • Saturday Night Football on ABC Ranks as College Football’s Most-Viewed Franchise, Averaging 6.5 Million Viewers
  • ABC, ESPN and ESPN2 Air Most-Viewed Week 4 Since 2017
  • Best Saturday Quadruple-Header on ESPN Since 2018

ESPN networks saw several viewership gains during Week 4 of the college football season, including the third straight Saturday of ESPN and ABC winning the night in primetime, ranking as the most-viewed networks across all genres among all viewers and key adult demos. Additionally, ABC’s Saturday Night Football Presented by Capital One is the most-watched college football franchise heading into Week 5, averaging nearly 6.5 million viewers.

Saturday’s SNF matchup between West Virginia and Oklahoma was the second-most-viewed game across all networks in Week 4 with 4,502,000 average viewers, peaking with 6,273,000 viewers in the final moments of the game.

Week 4 gave ESPN one of its best viewership weeks in recent seasons, and ABC, ESPN and ESPN2 all aired their most-viewed Week 4 slates since 2017.

ESPN boasted its most-viewed Saturday quadruple-header since November 10, 2018, averaging 2,185,000 viewers in Week 4. LSU-Mississippi State was the most-viewed noon ET game on cable this year with 1,791,000 average viewers. Clemson-NC State (2,185,000 average viewers) was the most-viewed 3:30 p.m. game on cable this year and peaked with 4.5 million viewers in overtime.

Under the lights, Tennessee-Florida (3,282,000 average viewers) in primetime on ESPN was the second-most-viewed game on any cable network this year, while Arizona-Oregon (1,656,000 average viewers) was the most-viewed late-night game on any network this year.

College GameDay Built by The Home Depot registered 1,581,000 average viewers, winning Saturday morning from the Windy City with more than two million viewers in the final hour.

Ranked Teams Battle on ESPN Networks illustration by Vaughn Lowery use by 360 Magazine

Madden NFL Soundtrack Commemoration

To commemorate the Madden NFL 22 soundtrack, featured stars are teaming up for a music video mashup that takes fans on a tour across the album—and the country. The stunning visual opens with Atlanta rapper BRS Kash performing his song “Oh No” in Atlanta’s Mercedes Benz Stadium and then follows the various featured artists as they welcome us into their respective hometown arenas. The scale and production make for a truly cinematic experience, echoing the towering achievement of the soundtrack. The record was already historic—its release marked the first ever official album from EA SPORTS™ Madden NFL via Interscope Records—but the vibrant video adds even more to the moment.

Watch it HERE.

This music video is practically a short film, with intricate set design and staging for every location. It’s packed with memorable moments like Tierra Whack posted up in a suit with Philadelphia Eagles’ mascot Swoop. Moneybagg Yo also channels the lo-fi legacy of Memphis rap, capturing the Titans’ stadium in fuzzy VHS warmth. Morray croons from the halls of Chapel Hill’s Kenan Memorial Stadium. Swae Lee wields a game controller as he looks down at the SoFi gridiron in L.A. Every killer guest—including Sally Sossa, 42 Dugg, YSB Tril, and JID—make their mark, causing the video to feel like a motion-picture cypher. It’s a testament to the strength of the soundtrack, and to the outsized reputation Madden has in hip-hop. 

This video follows quickly on the heels of the stellar Madden NFL 22 soundtrack, which features 11 exclusive songs by the aforementioned rappers and more. Interscope worked hand and hand with their artists to make the album from scratch, creating a record that would move crowds and define the sound of Madden NFL 22. This new music video only magnifies that excitement, showing off the genuine love that these rappers have for the game, and vice versa.

Where to Find Madden 2022

Madden NFL 22 is out now on Sony PlayStation®4, Sony PlayStation®5, Microsoft Xbox One, Microsoft Xbox Series X|S, PC via Origin™ and Steam®, and Google Stadia™. Follow them on Twitter, Facebook and Instagram for the latest updates.

Lexus Retreats In Motion image by Lexus for use by 360 Magazine

CREATIVE SPARKS FLY IN NEW LEXUS CAMPAIGN

Lexus collaborates with a dynamic group of artists on original song, music video 

In its new marketing campaign, “Emotional Sparks,” Lexus celebrates its commitment to engineering vehicles that deliver the freedom, excitement and inspiration drivers need to spark their creative visions. To bring the campaign to life, Lexus partnered with a group of musical artists who gain first-hand experience with innovations like Lexus Teammate™ Advanced Drive Technology found in the new LS500h, Remote Park and Plug-In Hybrid Electric technology on the all-new NX and the exhilarating 5.0L, naturally-aspirated V8 engine performance of the first-ever IS 500. Motivated by their in-vehicle experiences, the artists collaborate (for the first time) to create an original music track inspired by innovation and performance.

Titled “No Ceiling,” the track was created by three-time Grammy nominated, American record producers and songwriting duo Nova Wav, Korean-American R&B artist Audrey Nuna and Argentinian freestyle rapper Ecko, and is available on major streaming platforms. For the music video, renowned dancer and choreographer Zak Ryan Schlegel brought the song to life. Both the song and music video are live now at www.lexus.com/sparks.

“‘No Ceiling’ captures that limitless feeling you have when you’re driving and your favorite song comes on,” said Nova Wav, Warner Chappell Music songwriters. “We loved producing this track with Audrey and Ecko and seeing Zak’s moves. The energy of our collaboration comes through in the video and the commercials.”

“At Lexus, our inspiration comes from our guests, and this campaign beautifully showcases the very best of Lexus’ guest passions, energy and excitement,” said Vinay Shahani, vice president of Lexus marketing. “Prioritizing how our guests feel while driving and owning a Lexus is critical and provides the spark for us to develop cutting-edge features like our all-new multimedia system called Lexus Interface and Teammate™ Advanced Drive technology.”

While the “No Ceiling” music video provides an overall look at the collaboration, four :30 TV spots focus on the individual artists and songwriters. Each spot features an excerpt of “No Ceiling” and its inspiration:

  • Plug In, Play Loud” – Nova Wav listens to Audrey Nuna’s vocals while navigating city streets on electric power in the new 2022 NX plug-in hybrid vehicle.
  • Hands To The Sky” – Audrey Nuna’s lyrics take shape as she gets behind the wheel of the 2022 LS 500h, activating the all-new Lexus Teammate™ Advanced Drive technology.
  • La Via Rapida” – Warner Chappell Music’s Ecko is invigorated by the performance of the IS 500, crafting his verses as he pushes the throttle.
  • The Asphalt Stage” – Zak Ryan Schlegel brings a dancer’s perspective as he performs movements inspired by the NX 350h’s Remote Park, a function of Advanced Park.

The “Emotional Sparks” TV spots will air during primetime, late night and sports, including the NFL, college football, NHL and Premier League. The campaign also includes advanced TV, digital, social, print and out of home.

A variety of media partnerships will provide content celebrating innovative creative processes. In partnership with Playbill, The Times Square Alliance and The Broadway League, Lexus will be the Auto Presenting Sponsor of Curtain Up!, a three-day celebration marking the return of Broadway to the heart of Times Square. Additional media partnerships will roll out over the coming months.

For additional details, visit www.lexus.com/sparks.