DEF JAM RECORDINGS CELEBRATES 35 YEARS OF RECORD BREAKING & CULTURE SHAKING
WITH 35TH ANNIVERSARY ‘NIGHT MARKET’ CELEBRATION IN BROOKLYN, SPONSORED BY PUMA, COURVOISIER & SNIPES
2 CHAINZ, FABOLOUS, JADAKISS, TEYANA TAYLOR, SLICK RICK, TJ PORTER & MORE ATTENDED THE STAR-STUDDED BROOKYL BASH
Last night in Brooklyn, the undisputed greatest label in hip-hop history – Def Jam Recordings – officially launched its celebration of 35 years of shaking the culture with the star-studded, blowout Def Jam 35 Night Market.
As VIPs and Def Jam artists past and present – 2 Chainz, Fabolous, Jadakiss, Teyana Taylor, TJ Porter, Fetty Luciano, Slick Rick, Suzi Wu, Def Jam CEO Paul Rosenberg, Joseline Hernandez, DJ Premier – an all-female DJ lineup led by DJ Jazzy Joyce, Nyla Symone and Odalys kept the party rocking. A special pop-up from Scarr’s Pizza fed the masses, Courvoisier and Heineken kept the vibes going, and VIPs enjoyed special activations – a PUMA basketball court and a Snipes bodega hosted by special guests Stretch and Bobbito offering limited edition T-Shirts and the PUMA x Def Jam Clyde Court. A surprise performance from Def Jam’s own Freddy & Jason – Fabolous and Jadakiss – closed out the night.
The Brooklyn Night Market event was the latest salvo in an ongoing Def Jam 35 celebration that includes the co-curated Hip-Hop Classics: Def Jam playlist via Spotify, the newly launched Def Jam: Essentials playlist via Apple Music, the revival of the original signature Def Jam “varsity” jacket and capsule collection via streetwear giant KITH, the forthcoming Tony Touch mixtape documentary feature “From Scratch,” an experiential activation at ComplexCon Long Beach, and much more.
Stay tuned for more on Def Jam 35…
YG ANNOUNCES MAY 3RD ALBUM RELEASE DATE DURING “ONE OF COACHELLA’S FINEST RAP SETS”
WATCH YG PAY TRIBUTE TO NIPSEY HUSSLE AND BRING OUT BIG SEAN, 2 CHAINZ & TYGA DURING HIS ELECTRIFYING BOACHELLA PERFORMANCE!
WATCH LIVESTREAM HERE | YG BEGINS AT 2:57:14
“..One of the fest’s finest rap sets to date.” – Los Angeles Times
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2 Chainz and Ariana Grande Rule The World! Watch the new music video from the #1 rap album in the country HERE.
2 Chainz’s fifth album, RAP OR GO TO THE LEAGUE, out now, challenges the notion that the only way out of the inner city is either to become a rapper or a ball player. In his new short-form series Crate Talk, 2 Chainz invites guests to discuss the power of education and entrepreneurship over a game of SELF (instead of HORSE) on a basketball court in his hometown of Atlanta.
Crate Talk Episode 1 with Steve Stoute is out now on 2 Chantz’s YouTube channel. Future episodes will feature Gary V, Winnie Harlow, Mike Dean, and 2 Chainz’s daughter Heaven Epps.
YouTube Music is partnering with artists to create short-form promotional mini-series for their Official Artist Channels. These partnerships seek to give artists an increased presence on YouTube and help them further express their creativity, engage with fans, and promote new music releases.
2 CHAINZ X LEBRON JAMES SHARE THIRD TRAILER FOR ‘RAP OR GO TO THE LEAGUE’ INTERVIEW
WATCH THE TRAILER HERE
2 CHAINZ’ 5th STUDIO ALBUM ‘RAP OR GO TO THE LEAGUE’ – A&R’d BY LEBRON JAMES – SET FOR MARCH 1ST RELEASE VIA DEF JAM RECORDINGS
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