Posts tagged with "twitch"

360 MAG PODCAST by Vaughn Lowery for 360 MAGAZINE, starring Javier Pedroza, Armon Hayes and LaJune Grant.

360 MAG: A No-Nonsense Conversation

In spite of the fact that America has many colorful voices, they can rarely be heard. 360 MAGAZINE has always been a place for these people to be represented, so they decided to build on that mission by launching their own podcast:
360 MAG: A No-Nonsense Conversation. It will also cover the latest news, design and culture, as well as interviews with key industry trend makers. Hosts include Vaughn Lowery, Javier Pedroza, Armon Hayes and LaJune Grant

Lowery called the podcast, “An evocative gallery where everyone can continue to celebrate their singularity.” Pedroza stated, “I’d like for people to feel inspired, joyful, creative and stronger after listening to 360 MAG: A No-Nonsense Conversation.” 

In the inaugural episode, Javier Pedroza talked with Latin pop group Piso 21, known for hits such as Me Llamas, Besándote and Déjala Que Vuelva.  360 has also chatted with other major figures: singer Carmen DeLeon, disabled TikTok influencer NotLewy, and actor/rapper Young Dylan. Stay tuned. We will also chat with people from the tech, design, and automotive industries.

360 also recently released an NFT collection called the Animal Series. Four NFTs will be for sale until May 1st. Secure yours now HERE. Find more information HERE

Find the podcast on Apple, Amazon, Google and Spotify. Podcasts will release in both Spanish and English. In addition, Also, 360 MAG possesses a dedicated RSS feed and has launched an account on Twitch to increase reach.

EPISODES

Young Dylan

ABOUT 360 MAGAZINE

360 MAGAZINE is an edgy fashion, lifestyle and culture magazine, introducing cutting-edge brands, entities and trends to taste makers within their respective communities. Founding members have over 30 years of collective experience both as notable talent and  professionals within the realms of fashion, music, art, design and entertainment. 360 is more than just a magazine comprised of journalists, representing a movement of social awareness and change.

360 is a LGBTQIA-friendly publication, officially recognized by the NGLCC. The magazine is contemporary in look and appeal. Quality art content is the constant goal. It will be entertaining, newsworthy and thought-provoking, appealing to a broad entertainment readership. No publication like it is available today, constantly celebrating racial as well as sexual ambiguous talent and artists.

Online Gaming Illustration via 360 MAGAZINE

POST MALONE CHARITY

POST MALONE RAISES OVER $200,000 FOR CHARITY WITH “GAMING FOR LOVE” STREAMS

BENEFITING HUMAN RIGHTS WATCH, UNITED WAY, Project HOPE, & THE TREVOR PROJECT

 Post Malone raised a total of $196,066.20 from his series of “Gaming For Love” charity streams on Twitch this month and then capped it off by donating $40,000 of his own funds.
 
Playing Respawn Entertainment’s Apex Legends, each of these four streams benefitted a specific charity, beginning with Human Rights Watch on the first night, Project HOPE on the second, United Way on the third, and finally The Trevor Project. The latter included a 60-person tournament on a private server, generating a whopping $76,026.33 in one evening!  Respawn Entertainment contributed $10,000 to each stream for a total of $40,000 – which Post also matched, while OpTic donated $10,000. Viewers actively supported these respective causes via fundraising platform Tiltify.

Fans can still contribute; the streams are now uploaded to Post’s brand-new YouTube gaming account “Gaming For Love” with donation buttons on each video. 

Check them out HERE

'Homme 277' NFT illustration by Heather Skovlund for 360 Magazine

New BR1 NFT

Building on the marked success of BR1‘s first mint earlier this year, the world’s first risk-based shooter game built on the Solana Blockchain will release a mint of NFTs this month on Fractal. Since its first mint in February, the BR1 Metaverse Game has only grown in notoriety, garnering attention from the likes of Twitch Co-Founder Justin Kan, who has become an advisor and investor for BR1. The April mint will feature 5,000 new Droid NFTs available for purchase and use as 1 of 1 unique playable characters within BR1’s hugely successful third-person play-to-earn (P2E) Metaverse. 

Their flagship game, BR1: Infinite Royale (currently in Open Alpha), is available for download directly in their Discord HERE BR1 will do a whitelist giveaway, granting gamers early and guaranteed access to the April 16 mint. This giveaway will be announced on Twitter with a promotional video created by New York City-based creative design agency Keithcity Group. Additional videos produced by the agency will be released leading up to the mint.

BR1, founded by both Ryan Ever and Jon Cohen, recently announced that it has been elected as an early listing for Solana projects on OpenSea, the world’s largest NFT marketplace. Solana is the fastest blockchain in the world and the fastest-growing ecosystem in crypto, with over 400 projects spanning DeFi, NFTs, Web3 and more. OpenSea added support for NFTs minted on the Solana Blockchain beginning just the month of April 2022. The integration announcement on Twitter achieved high praise from gamers across platforms including Twitter, Discord and more.BR1 is known for its unique monetary model, which allows gamers to pay $1 in SOL to spawn and earn the greater of 10% or $1 in SOL for every player killed.

Players must own a BR1 NFT to be able to spawn into the BR1 Metaverse game (although the Open Alpha is available to everyone right now). BR1’s first mint of 2,500 Genesis Ape NFTs on Feb 03, 2022 were released at the price of 2 SOL. The floor price for these NFTs increased by roughly 390% to 7.80 SOL as of today. BR1 Metaverse game Characters are traded on Fractal.is, OpenSea and Magic Eden. Currently, BR1 is the leading third-person tactical gaming Metaverse built on the Solana Blockchain.

Lexus NXC via Lexus for use by 360 Magazine

Lexus NX Marketing Campaign

The rules of success have changed. It’s no longer just about getting ahead or the constant grind. It’s about prioritizing what truly matters, cutting out distractions, and working hard for what fulfills you. The NX marketing campaign, called “Hustle for What Matters,” is designed to reach those with great ambition who are carving their own paths. It leans heavily into the digital and streaming space to connect with this busy audience where they are most likely to engage.

With the all-new 2022 NX, Lexus has created a next-generation crossover that prioritizes what matters most to drivers. The NX ushers in the next chapter of design, innovation, and performance for the brand. It offers a powertrain to fit every lifestyle and driving preference, including our new plug-in electric vehicle, the NX 450h+. The NX marks the debut of the all-new Lexus Interface multimedia system with an available 14-inch touchscreen–designed for seamless connectivity and personalization.

“The all-new NX is a strong representation of the future of the Lexus brand, and this campaign helps bring that to life,” said Vinay Shahani, vice president of Lexus marketing. “Redesigned from the inside out, the NX ushers in Lexus’ next chapter with bold design, connected driving feel, intuitive technology, electrification, and unmatched craftsmanship.”

Find Your Something and Give It Everything

The campaign’s seven broadcast spots debuted yesterday with targeted and wide-reaching creativity.

  • Hustle“: depicts new takes on traditional rules for getting ahead and how the all-new NX prioritizes what matters for drivers.
  • Get Ahead“: shows how the all-new NX helps drivers navigate daily challenges
  • “Elevate”: a pair of Black filmmakers leverage the intuitive technology found in the all-new NX to capture something truly extraordinary.
  • Defy“: focused on the Hispanic audience, it illustrates a journey overcoming obstacles and the all-new NX helping to forge a new path.
  • Shine“: illuminates the all-new NX and LGBTQ talent in a city of lights on a road full of possibilities and refined opportunities.
  • “NX Level”: juxtaposing the performance and technology of the all-new NX with the powerful athleticism of humans, these two spots by the same name were created for East Asian and Asian Indian audiences.

Focusing on What Matters

A fully integrated media campaign is designed to focus on what matters most to NX guests, whether they define accomplishment as the ability to travel, take over the esports world, or leverage technology to create a better balance in their lives. Highlights include:

  • Twitch: Lexus is taking aspiring Twitch creators for a ride in a Lexus NX, where they will pitch their most unique stream ideas and let fans decide which creator will be given the opportunity to make their idea a reality. This is Lexus’ second collaboration with the interactive live streaming service Twitch.
  • 100 Thieves: In celebration of esports and the determination required to win a championship title, Lexus will develop a graphic representation of 100 Thieves’ League of Legends Championship win leveraging gameplay data from the epic victory. This graphic will be turned into a one-of-a-kind car wrap for an exclusive, customized 100T x Lexus NX that showcases the connected features and tech-forward design of the all-new NX.
  • Google: A custom, Google Cloud-streamed, AR experience brings the all-new redesigned NX to the driveways of YouTube viewers. It’s also available HERE.
  • Roku: Lexus is teaming up with Roku in the largest awareness campaign ever through the OneView platform, tapping into Roku’s proprietary first-party data to maximize unique omnichannel reach to traditional TV.

The “Hustle for What Matters” TV spots will air during primetime and sports, including the Winter Games, March Madness, and the NBA. In addition to broadcast, Lexus will reach audiences through social videos featuring some of the broadcast talent, radio, and digital. Out-of-home media will include airports, rideshare, ski resorts, and billboards.

Illustration By Alex Bogdan for use of 360 Magazine

Juice WRLD × Fighting Demons

December 9 marks the inaugural Juice WRLD Day in Chicago, IL. The Live Free 999 Fund, which honors the legacy of Juice WRLD through giving support to young individuals in their own personal battles, will bring people together to commemorate his life and music. Juice WRLD Day will see his closest family, friends, collaborators and fans come together to celebrate and continue on his legacy.

For more information on the Live Free 999 Fund see HERE.

Viewers can experience Juice WRLD Day no matter where they are by live streaming on the Amazon Music app and the Amazon Music channel on Twitch at 8PM CT/ 9PM ET on Thursday, December 9.

Juice WRLD Day precedes the release of the new Juice WRLD album Fighting Demons. The cover and track list of Fighting Demons has just been released, and tracks include collaborations with artists like Justin Bieber, Polo G, Trippie Redd and SUGA of BTS.

Pre-save Fighting Demons (Grade A/ Interscope) HERE.

Fighting Demons TRACKLIST

1.) Burn

2.) Already Dead

3.) You Wouldn’t Understand

4.) Wandered To LA (with Justin Bieber)

5.) Eminem Speaks

6.) Rockstar In His Prime

7.) Doom

8.) Go Hard

9.) Juice WRLD Speaks

10.) Not Enough

11.) Feline (with Polo G & Trippie Redd)

12.) Relocate

13.) Juice WRLD Speaks 2

14.) Until The Plug Comes Back Around

15.) From My Window

16.) Girl Of My Dreams (feat. SUGA of BTS)

17.) Feel Alone

18.) My Life In A Nutshell

The Happy Fits press Photo via Rahil Ahsruff for use by 360 Magazine

The Happy Fits – Another Try

Orchestral tinged indie-pop trio, The Happy Fits’ have partnered with SiriusXM’s Advanced Placement for the first look of their new single “Another Try.” Taken from their two-track bundle, which also includes the track “Cold Turkey,” “Another Try” represents the first new music since the release of their 2020 sophomore album, What Could Be Better, press HERE to listen and HERE to watch the “Another Try” visualizer, created by Alexis Kitchmire and Liza Farrell, which features bright and bold pop art images seen through a vintage View-Master. 

Reflecting how we often cope with reality in negative ways, the anthemic new single rides an emotionally-charged chorus that highlights the importance of accepting adversity as part of life’s journey and an opportunity to grow. Inspired by cabin fever and the fear of losing everything they’d worked towards, “Another Try” is intentional in its effort to feel like a light of inspiration rather than a dark moment in the band’s timeline. 

Despite signaling the start of a new era for The Happy Fits, “Another Try” continues the band’s steadfast mission statement of connecting with a world that’s sometimes distant. “For the past 3 years touring and recording was the only life that we knew, and I found myself repeating the same habits, day in and day out. For a time, I tried to do things that I thought would fill some void in me that needed to feel accomplished, but if anything, it just caused me to slip back into my vices,” Calvin shares. Moving to Brooklyn to record their new music, “Another Try” ignited the spark the band needed to continue creating vivid, lyrically-driven music. “The song, to me, feels like a goodbye to the negativity and hardships that we have all gone through in the past year,” adds Ross.

Their songs, which emphasize life-changing realizations, celebrate our collective ability to overcome the obstacles and hurdles as we level up morally and emotionally. The Happy Fits have cultivated an eager and engaged fanbase who have propelled consumption rates through the roof. The band saw rapid growth following the release of What Could Be Better as their monthly listeners grew to over 780,000 on Spotify and they surpassed 65 million global streams. The trio achieved their first Billboard chartings, landing at #4 on the Alternative New Artists list and #12 on the Top New Artists Albums list, while seeing the album’s focus track “Hold Me Down” hit #30 on the Alternative Airwaves chart. The Grammy Foundation, Alternative Press, DuJour, PopMatters, Ones To Watch, Atwood Magazine and more have all signed on to champion The Happy Fits’ unique, guitar-and-cello rock, with NPR asking “What Could Be Better? I honestly don’t know.”

The band will hit the road in October for a 50+ date headline tour to share their optimistic music with their fans, who have helped them sell out stops in New York, Los Angeles, Chicago, and DC. Full routing is below. For tickets and more details, visit The Happy Fits website.

In addition to their music, the band regularly connects with fans through their Twitch and YouTube Gaming channel, where they explore the worlds of Minecraft, Among Us, Stardew Valley, and Call of Duty (which they recently played with Ryan Key of Yellowcard). You can catch their weekly live series by adding their linktree to your bookmarks.

Heavenly Reyna photograph by Jeanne Dee from James Steers, Press Here Publicity for use by 360 Magazine

Heavenly Reyna Releases Acoustic Version of Upcoming Single “EXIT”

Pop prodigy Heavenly Reyna has released the stripped-down, piano-driven version of her anticipated upcoming single “EXIT.” Press here to listen to the acoustic track, a quirky, pop-infused ballad which compares the pain of heartbreak to the agony of LA traffic. The accompanying video finds Heavenly with nothing but a piano as she reflects on the anguish left behind in the wake of a breakup. Press here to watch the “EXIT” acoustic video.

“As a trilingual artist, I love global stories that we can all relate to,” says Heavenly. “I’ve grown really fast on Twitch and ‘EXIT’ has always been one of my most popular songs there because everyone can relate to heartbreak and agonizing traffic. I like the juxtaposition of comparing a breakup to traffic as it adds a twist to the song.”

Heavenly celebrated the release of the acoustic version of “EXIT” with a special Twitch livestreamed release party which Twitch promoted on their front page. In addition to performances during the livestream, Heavenly partnered with Røde Microphone to host a giveaway for viewers that tuned in. Press here to view their Twitch channel.

Readying to step into her own, and previously releasing music under the moniker Mozart, “EXIT” marks Heavenly’s first release under her birth name. A prolific singer, songwriter, and multi-instrumentalist, Heavenly has brought together her love of music and her diverse experiences into her songs including her previous single “Push You Harder,” an inspiring, female empowerment anthem about succeeding in the face of adversity which received acclaim from LA Weekly, Celeb Secrets, and Pasadena WeeklyPress here to watch the music video for the track which was written shortly after Heavenly’s 17th birthday and draws inspiration from strong women throughout history.

Raised in 48 countries as her family travelled the globe and documented their adventures as travel bloggers, Heavenly shared her experiences of how these ventures played an influential role in her life in a 2016 TED Talk. Using her music as a cultural bridge to bring people together through relatable storytelling that transcends individual cultures, Heavenly is fluent and crafts songs in English, Mandarin Chinese, and Spanish. She has gone viral on TikTok for performing covers of popular songs in a multitude of different languages, recently catapulted to over two million channel views on Twitch after becoming a partner, and headlined shows on her European solo tour.

Since kicking off her musical career as a teenager, Heavenly featured next to Ariana Grande in her “God is a Woman” music video, appeared on MTV songwriting with Bebe Rexha, was a featured singer in both Halsey’s and Lindsey Stirling’s documentaries, starred in in the Brat series The Talent Show, and was crowned the winner of the International Songwriting and Unsigned Artist competitions. Taking her talents into the world of acting, Heavenly also won a Best Actress Award for her dramatic lead in the film Rose, and recently starred in two new thrillers, Fame at a Deadly Cost and Glass Darkly.

Follow Heavenly Reyna

Instagram | TikTok | Twitter | YouTube | Spotify | Twitch

image from Nina Lee for use by 360 Magazine

SOUNDCLOUD’S “DIGGING WITH JOE KAY” RETURNS

DJ & Soulection cofounder, Joe Kay, goes deep through SoundCloud “crates” to surface hidden gems from artists and fans driving the “Sound of Tomorrow.”

SoundCloud’s “Digging with Joe Kay,” a live and interactive music discovery series, is back with new episodes starting July 28th at 11am PT / 2pm ET on SoundCloud’s Twitch channel.

Hosted by DJ, and visionary co-founder of the independent music platform, label, and artist collective Soulection, Joe Kay, this bi-weekly show once again brings together the unique music discovery experience found only on SoundCloud with Kay’s expertise and real world storytelling to connect artists and fans with the most exciting undiscovered tracks on the platform.

“Digging with Joe Kay” debuted in May 2020 as part of SoundCloud’s launch on Twitch. The show quickly became a fan-favorite among listeners and creators eager to check out Kay’s rare finds from some of the hottest underground artists across genres, sounds and identities first on SoundCloud before breaking anywhere else.

During the show, artists and fans can live chat directly with Kay, get tips on what makes a particular track stand out, comment on the picks, give shoutouts and promote their own latest drops in the live chat. Following each episode, fans can revisit highlights on SoundCloud in a “Digging with Joe Kay” playlist updated with new, standout tracks played during the live show each week.

“SoundCloud is one of my favorite sources of inspiration when it comes to finding new artists, demos, edits and DJ’s mixes/radio shows from all over the world,” says Joe Kay. “I tap in to the SoundCloud matrix when I need to dig deeper.”

“Digging with Joe Kay” captures that real-time moment of music discovery when you are introduced to a new sound or under-the-radar artists by a trusted creator and dedicated music fan, like Kay, and bring your own voice to the conversation,” said Leon Sherman, Director of Editorial at SoundCloud. “With tracks from over 30 million creators across the globe, we are always excited to work with Joe, one of the most influential artists, tastemakers and leaders on the music scene, to surface the future stars that first share their work with the world on SoundCloud.”

“Digging with Joe Kay” will launch on Wednesday, July 28 at 11am PT / 2pm ET on SoundCloud’s Twitch, Facebook and YouTube channels. For the latest on “Digging with Joe Kay,” stay tuned to SoundCloud’s Twitter and Instagram, and subscribe to SoundCloud’s Twitch channel HERE.

Image via the Purple Agency for 360 Magazine

King of the Dot Brings Rap Battles to Detroit via Twitch

KING OF THE DOT BRINGS THE HEAT TO DETROIT FOR THE THIRD ROUND OF RAP BATTLES

More than 250,000 viewers tuned in to Twitch to watch live as battle rappers competed in downtown Los Angeles in the second round of this year’s King of the Dot (KOTD).

Watch an Instagram recap of the second round HERE.

KOTD brings the most competitive rappers from across America to clash with flows in head-to-head battles. The top four competitors from each division will move into sudden-death S1 playoffs, which begin in November where they compete for one winner to take home $100,000 in cash.

Viewers on Twitch will be granted access to the exclusive closed set that offers a front-row seat for the battles. Not only will the battles be streamed for millions of fans around the world, but each fan will also play a role in voting on the winners.

Winners of each battle are determined by their Total Battle Score or TBS. A TBS is the score each of the four judges gives the competitor, with a maximum of 10 points and a minimum of seven points per round. Fan votes are weighed as though they make up a single judge, with the rappers getting points depending on whether the win was convincing or close. Each battle, an artist can accumulate a maximum of 150 points, or a minimum of 111 points across the three rounds.

KOTD now heads to Detroit, where rappers in the North region will battle it out. Upcoming matchups include the following:

Mackk Myron vs. Dallas Cash on July 4

Times vs. 100 Shot Frenchie on July 4

Ciddy vs. XQZ on July 4

MORE ON KOTD AND S1

As announced earlier this year, the six-month S1 format introduces a series of weekly episodes organized by King of the Dot and streamed exclusively on Twitch. In November, one winner will take home $100,000 USD and additional performance-based prizes. Catch one of the most intense rap face offs of the summer!&#a0;

Instead of the old East vs West rivalry from the 90ߣs hip-hop, the modern era has burgeoning scenes in every region. With an East, West, North, and South division, King of Dotߣs regional talent managers have courted the top talent from New York, Los Angeles, Detroit, and Atlanta, respectively, to clash for the life-changing grand prize.

League founder and owner Travis Organik Fleetwood says of the S1 partnership, After we saw how the Twitch community and Twitch team embraced battle rap in 2020, we didn’t even blink when we had the chance to make history with them in delivering S1. You learn more from people’s actions than you do from their words, and Twitch demonstrated that they are committed to creating the best experience for battle rap fans around the world every time the ball came their way. We look forward to bringing our audience onto the service for many more successful seasons.

King of the Dot events mix A-List celebrity guests and athletes with a dedicated audience who travel far and wide to participate in the spectacle. Artists like Ice T, Deadmau5, Method Man, and the OVO front-man Drake, who once knighted himself as KOTD’s #1 fan, have helped the league grow to become renowned as the worldwide leader in innovation for this space.

The Canadian King of the Dot league has always been first-movers in the battle rap space with smaller leagues replicating their format for good reason. They were first to popularise winner-takes-all tournaments, the first to create the Pay-Per-View model that is now deployed globally, and the first to launch and license a number of the formats which ultimately define the culture today, including the introduction of seasonality.

S1 seasonality is the only logical step for our league, artists, and partners. The regular cadence enables artists to make new fans every week, from every corner of the map, and puts them in a position to capitalize on their talent all year round. We’re filling Madison Square Garden twice with the number of viewers passing through these streams and our artists deserve even bigger audiences, says Charles Morgan, owner of King of the Dot.

The season will air live battles every Sunday at 12pm pst/3pm est, alongside an exciting slate of lifestyle content featuring artists from the league and around the world. The full programming schedule, covering sports, gaming, music, and culture, will be made available exclusively to viewers on Twitch.

Keep up with King of the Dot via their website, Instagram, Twitter, YouTube and Twitch

ABOUT TRAVIS ORGANIK FLEETWOOD

Hip-hop booms everywhere – from basements and street corners to arenas and stadiums. Travis Organik Fleetwood has brought the King Of the Dot battle rap league to every corner of the culture supported by a rapt and rabid audience of millions. The Toronto native has evolved from a deft and dynamic wordsmith himself, into one of the most influential executives in the game, respected by icons such as Drake and touted by Vice, The Source, Music Business Worldwide, AllHipHop, and many more.

It all stems from an unwavering passion and commitment to hip-hop.

He discovered that purpose as a kid just outside of Toronto. Gravitating towards hip-hop, he not only loaded up his computer with at least 30,000 songs downloaded on Limewire, but also recordings of battles and videos. The artform of wordplay immediately grabbed his attention. Obsessed with Big L, Chino XL, Method Man, and more, he recorded his own rudimentary loops from an Enter the Wu-Tang (36 Chambers) tape and cut his own verses. By high school, he started battling. He triumphed in one competition after another (often returning to win again in subsequent years). He emerged victorious at Canadian BET’s Canadian Spring Bling, Proud 2 B Eh Battle MC, and the World Rap Championship.

ABOUT KING OF THE DOT

King of the Dot Entertainment, also known as KOTD, is a rap battle league founded in Toronto, Canada in 2008 by Travis Organik Fleetwood. The company hosts rap battles with emcees and loyal viewers from around the world.