Posts tagged with "twitch"

UFC GYM × NRG via 360 MAGAZINE.

UFC GYM × NRG

UFC GYM® and UFC FIT® to Partner with NRG for a Product Collaboration and Complimentary 30-Day Membership

UFC GYM®, the first major brand extension of UFC®, has announced a partnership with NRG, one of the most successful professional gaming and entertainment companies in the world, for an exciting product collaboration including a complimentary 30-day membership at select UFC GYM® and UFC FIT® locations. 

With each company having a broad reach into the e-sports and fitness industries, this unique collaboration between the two market leaders will provide a glimpse into both worlds of each brand. With the purchase of co-branded merchandise, NRG customers and UFC GYM members will receive a complimentary 30-day membership at select UFC GYM® and UFC FIT® locations across the country. 

“We are very excited to partner with NRG and expand our reach into the gaming world. Gamers love fitness, and we are thrilled to welcome gaming enthusiasts to UFC GYM, where they can ‘train different’ with the best coaches and exercise equipment in the industry,” said Adam Sedlack, CEO of UFC GYM®.

“UFC GYM is the perfect first partner for collaboration with NRG! This merge brings together two great brands from different worlds. Our fans will love the fun, durable, high-quality merchandise represented in the capsule and will also get rewarded with a complimentary 30-day membership to check out the amazing facilities and programs at UFC GYM,” said Andy Miller, NRG Founder and CEO.  

UFC GYM® was the first to unite the benefits of MMA with fitness. The brand’s TRAIN DIFFERENT® approach provides members with the ultimate fitness experience and programming that secures results for all ages and training levels. With 160 locations opened and 500 additional locations currently in development globally, UFC GYM® has revolutionized the fitness industry and positively impacted countless lives worldwide. For more information, please visit www.ufcgym.com or www.ufcfit.com.

ABOUT UFC GYM®

UFC GYM® is the first major brand extension of UFC®, the world’s premier MMA organization, created in alliance with New Evolution Ventures™ (NeV), developers of many of the world’s most successful fitness brands. As the first to unite the benefits of MMA with fitness, the brand is not what you expect, and more than you can imagine. UFC GYM’s TRAIN DIFFERENT® approach provides members with the ultimate fitness experience and programming that secures results for all ages and training levels. With 160 locations opened and 1,000 additional locations currently in development globally, UFC GYM has revolutionized the fitness industry and positively impacted countless lives worldwide. In addition to its corporate-owned clubs, UFC GYM offers the opportunity to own and operate a franchise domestically and internationally through the UFC GYM® or UFC FIT® model. For franchise information, contact franchiseinfo@ufcgym.com or visit UFCGYMfranchise.com. For more information, please visit UFCGYM.com or UFCFIT.com. Follow UFC GYM on Instagram and Twitter @UFCGYM, Facebook.com/UFCGYM, and youtube.com/UFCGYM.

About UFC®

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 688 million fans and 207 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to nearly 900 million TV households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 75 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is owned by global entertainment, sports and content company Endeavor, and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.

ABOUT NRG ®

NRG is a professional gaming and entertainment company headquartered in Los Angeles, California. Founded in 2016, NRG has embodied competitive esports excellence and the best of gaming culture over the last half-decade. Known for championship teams and innovative gaming lifestyle content, NRG is one of the most-watched organizations in the world on Twitch and YouTube, and the most watched org across platforms in North America for 2021.
NRG boasts the most-viewed and storied competitive Fortnite roster in the game, a World Championship Rocket League team, an Apex Legends squad with numerous national and international titles under its belt, and a top ranked fan favorite Valorant squad. Additionally, NRG is home to the San Francisco Shock, the org’s Overwatch League team, who is the winningest and most popular Overwatch team of all time, having won 2019, 2020 back-to-back Grand Finals.
NRG’s content channels span YouTube, TikTok, Instagram, Twitter, Facebook and multiple Snap Discover shows. NRG’s social gaming brand, Full Squad Gaming, has become an instant powerhouse amassing millions of followers on TikTok and YouTube in its first year since launch! Currently, NRG content channels reach over 60M uniques a month throwing off over 3 million views a day!

Amazon Music Live hosted by 2 Chainz via 360 MAGAZINE

Amazon Music Live × 2 Chainz

Introducing Amazon Music Live, Thursday Night’s New Can’t-Miss Live Concert Series

Hosted by 2 Chainz, Thursday night’s hottest music event streams live after Thursday Night Football on Prime Video beginning October 27, and includes a lineup of today’s most iconic artists performing their latest releases

Amazon Music Live features showstopping live performances after one of the biggest games of the week from superstars Lil Baby, Megan Thee Stallion, and Kane Brown with more artists to be announced throughout the season

Watch the trailer for Amazon Music Live HERE: https://youtu.be/rzAXfCoaHtY

Today, Amazon Music announced Amazon Music Live, a not-to-be-missed new weekly live-streamed concert series featuring the biggest artists performing their latest hits live, hosted by Grammy-winning hip-hop icon 2 Chainz. Airing on Prime Video following Thursday Night Football, music and sports fans will come together for Thursday night’s new destination for the hottest new releases to come to life. Watch a sneak peek of Amazon Music Live here.

Streamed live from Los Angeles, Amazon Music Live premieres October 27 with musical guest Lil Baby, who will perform cuts off his recently released album, It’s Only Me, as well as fan-favorites and chart-topping hits. On November 3, three-time Grammy winner Megan Thee Stallion will grace the Amazon Music Live stage, and on November 10, country music superstar Kane Brown will treat fans to songs from his new album and more. Even more epic performances will be announced in the weeks to come.

 “Whether you’re a sports fan waiting for the first football game of the week, or a music fan staying up late to hear the latest drop from your favorite artist, Thursday is the biggest night for entertainment, ” said Kirdis Postelle, global head of artist marketing of Amazon Music.  “With Amazon Music Live, we’ve created a new, can’t-miss series for fans to experience the most exciting new music together. For artists, this show represents a massive new stage to share their music with fans after Thursday Night Football the biggest game of the week, airing live on Prime Video. “

In addition to hosting Amazon Music Live, 2 Chainz will interview each night’s performing artist during Thursday Night Football shoulder programming, providing fans with unprecedented access to their favorite artists. Each concert will be available for fans to stream live around the world on Prime Video and will also be available to stream on-demand for a limited time.

 “Every Thursday night, I’m bringing the biggest and the brightest stars in music to the Amazon Music Live stage in Los Angeles, ” said 2 Chainz.  “We have the people that are influencing the culture and have carved their own unique path in music, like Lil Baby, Megan Thee Stallion, and Kane Brown. Amazon Music Live is the only place to be for the official Thursday turn up!

Each week’s performance will be filmed in front of a live audience and attendance to the show will be facilitated through live events company DICE, by invitation only. Additional Amazon Music Live guests will be revealed periodically throughout the season. For more information visit amazon.com/amazonmusiclive.

About Amazon Music:

Amazon Music reimagines music listening by enabling customers to unlock millions of songs and thousands of curated playlists and stations with their voice. Amazon Music provides unlimited access to new releases and classic hits across iOS and Android mobile devices, PC, Mac, Echo, and Alexa-enabled devices including Fire TV and more. With Amazon Music, Prime members have access to ad-free listening of 2 million songs at no additional cost to their membership. Listeners can also enjoy the premium subscription service, Amazon Music Unlimited, which provides access to more than 90 million songs and the latest new releases. Amazon Music Unlimited customers also now have access to the highest-quality listening experience available, with more than 90 million songs available in High Definition (HD), more than 7 million songs in Ultra HD, and a growing catalog of spatial audio. Customers also have free access to an ad-supported selection of top playlists and stations on Amazon Music. All Amazon Music tiers now offer a wide selection of podcasts at no additional cost, and live streaming in partnership with Twitch. Engaging with music and culture has never been more natural, simple, and fun. For more information, visit amazonmusic.com or download the Amazon Music app.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

Hive's Fashion Takeover via 360 MAGAZINE.

HIVE’S FASHION TAKEOVER

*Featured image by Lynn Rossi

The month of September is a yearly indicator for change. It’s mostly for the seasons, but for fashion, it’s brought something extra. The advent of NFT, a digital fashion, has transformed the retail industry in recent times. Shows like HIVEMIND, inspired by purveyors SAIbysai and This Man’s Brand, provided a visual depiction of this phygital trend. Featuring innovative NFT drops in tandem with a live catwalk, the production catapulted spectators into a new age of style.

Hive's Fashion Takeover via 360 MAGAZINE. Photography by Danica Robinson.
Hive’s Fashion Takeover via 360 MAGAZINE. Photography by Danica Robinson.

SAlbysai’s phygital NFT collection with art by Danica Robinson, dropped during her first runway show on September 16 in NYC. The NFT project was produced by Hive and is available on the foundation marketplace.  The event sponsored by Hive and Satoshi’s Closet included a tangible fashion presentation by SAIbysai. Lastly, we held a pilot screening of HIVEMIND by Hive–which recently won “Best NFT Film/Video” at the iHollywood Film Festival. Subsequently, Hive released their WLT skin which permitted access to additonal NFTs and upcoming exclusive events.

The fusion of fashion and technology was groundbreaking. It sparked a deeply rooted conversation from an acclaimed panel of professionals: the founder of Satoshi’s Closet, Michael Pastko; founder of Hive, Bee Davies; and designer of Made by Mena, Chris Mena. Both participants and guests tremendously benefited from this mind-blowing presentation.

Another spectacular event was Holotopia. It’s a new XR fashion event which took place September 24 in Long Beach at Thunder Studios. Of late, This Man’s Brand, powered by Hive, dropped a phygital NFT collection with art fabricated by Chris Arvan. Lastly, cutting-edge AR technology was exhibited from NFT Marketplace DRESSX while XR production was showcased from Holotopia’s team at Metajax, form-u.la and Thunder Studios. The show was streamed live on Decentralland and Twitch, allowing attendees a whimsical behind the scenes peek into the new world order.

For those who missed out on this avant affair go HERE.

Bee Davies' Hive's Fashion Takeover via 360 MAGAZINE
Hive’s Fashion Takeover featured in 360 MAGAZINE. Photography by AndrezLiguz.

360 MAG PODCAST by Vaughn Lowery for 360 MAGAZINE, starring Javier Pedroza, Armon Hayes and LaJune Grant.

360 MAG: A No-Nonsense Conversation

Despite the fact that America has many diverse voices, they are rarely heard. 360 MAGAZINE has always been a platform for these individuals to be heard, so they decided to build on that mission by launching their own podcast:

360 MAG: A No-Nonsense Conversation. It will cover interviews with key industry trend makers, as well as the latest news, design, and culture. Hosts include Vaughn Lowery, Javier Pedroza, Armon Hayes, and LaJune Grant

Lowery called the podcast, “An evocative gallery where everyone can continue to celebrate their singularity.” Pedroza added, “I’d like for people to feel inspired, joyful, creative, and stronger after listening to 360 MAG: A No-Nonsense Conversation.” 

In the first episode, Javier Pedroza spoke with Piso 21, a Latin pop group known for hits such as Me Llamas, Besándote, and Déjala Que Vuelva. 360 also interviewed other major figures: singer Carmen DeLeon, disabled TikTok influencer NotLewy, and actor/rapper Young Dylan. Stay tuned. We’ll also chat with representatives from the technology, design, and automotive industries.360 also recently released the Animal Series NFT collection. Four NFTs will be on sale until May 1st. Get yours now by clicking HERE. More information can be found HERE. Find the podcast on Apple, Amazon, Google, and Spotify. Podcasts will be available in both Spanish and English. Additionally, 360 MAG has a dedicated RSS feed and has launched an account on Twitch to increase reach.

EPISODES

ABOUT 360 MAGAZINE

360 MAGAZINE is an edgy fashion, lifestyle and culture magazine, introducing cutting-edge brands, entities and trends to taste makers within their respective communities. Founding members have over 30 years of collective experience both as notable talent and professionals within the realms of fashion, music, art, design and entertainment. 360 is more than just a magazine comprised of journalists, representing a movement of social awareness and change.

360 is a LGBTQIA-friendly publication, officially recognized by the NGLCC. The magazine is contemporary in look and appeal. Quality art content is the constant goal. It will be entertaining, newsworthy and thought-provoking, appealing to a broad entertainment readership. No publication like it is available today, constantly celebrating racial as well as sexual ambiguous talent and artists.

Online Gaming Illustration via 360 MAGAZINE

POST MALONE CHARITY

POST MALONE RAISES OVER $200,000 FOR CHARITY WITH “GAMING FOR LOVE” STREAMS

BENEFITING HUMAN RIGHTS WATCH, UNITED WAY, Project HOPE, & THE TREVOR PROJECT

 Post Malone raised a total of $196,066.20 from his series of “Gaming For Love” charity streams on Twitch this month and then capped it off by donating $40,000 of his own funds.
 
Playing Respawn Entertainment’s Apex Legends, each of these four streams benefitted a specific charity, beginning with Human Rights Watch on the first night, Project HOPE on the second, United Way on the third, and finally The Trevor Project. The latter included a 60-person tournament on a private server, generating a whopping $76,026.33 in one evening!  Respawn Entertainment contributed $10,000 to each stream for a total of $40,000 – which Post also matched, while OpTic donated $10,000. Viewers actively supported these respective causes via fundraising platform Tiltify.

Fans can still contribute; the streams are now uploaded to Post’s brand-new YouTube gaming account “Gaming For Love” with donation buttons on each video. 

Check them out HERE

'Homme 277' NFT illustration by Heather Skovlund for 360 Magazine

New BR1 NFT

Building on the marked success of BR1‘s first mint earlier this year, the world’s first risk-based shooter game built on the Solana Blockchain will release a mint of NFTs this month on Fractal. Since its first mint in February, the BR1 Metaverse Game has only grown in notoriety, garnering attention from the likes of Twitch Co-Founder Justin Kan, who has become an advisor and investor for BR1. The April mint will feature 5,000 new Droid NFTs available for purchase and use as 1 of 1 unique playable characters within BR1’s hugely successful third-person play-to-earn (P2E) Metaverse. 

Their flagship game, BR1: Infinite Royale (currently in Open Alpha), is available for download directly in their Discord HERE BR1 will do a whitelist giveaway, granting gamers early and guaranteed access to the April 16 mint. This giveaway will be announced on Twitter with a promotional video created by New York City-based creative design agency Keithcity Group. Additional videos produced by the agency will be released leading up to the mint.

BR1, founded by both Ryan Ever and Jon Cohen, recently announced that it has been elected as an early listing for Solana projects on OpenSea, the world’s largest NFT marketplace. Solana is the fastest blockchain in the world and the fastest-growing ecosystem in crypto, with over 400 projects spanning DeFi, NFTs, Web3 and more. OpenSea added support for NFTs minted on the Solana Blockchain beginning just the month of April 2022. The integration announcement on Twitter achieved high praise from gamers across platforms including Twitter, Discord and more.BR1 is known for its unique monetary model, which allows gamers to pay $1 in SOL to spawn and earn the greater of 10% or $1 in SOL for every player killed.

Players must own a BR1 NFT to be able to spawn into the BR1 Metaverse game (although the Open Alpha is available to everyone right now). BR1’s first mint of 2,500 Genesis Ape NFTs on Feb 03, 2022 were released at the price of 2 SOL. The floor price for these NFTs increased by roughly 390% to 7.80 SOL as of today. BR1 Metaverse game Characters are traded on Fractal.is, OpenSea and Magic Eden. Currently, BR1 is the leading third-person tactical gaming Metaverse built on the Solana Blockchain.

Lexus NXC via Lexus for use by 360 Magazine

Lexus NX Marketing Campaign

The rules of success have changed. It’s no longer just about getting ahead or the constant grind. It’s about prioritizing what truly matters, cutting out distractions, and working hard for what fulfills you. The NX marketing campaign, called “Hustle for What Matters,” is designed to reach those with great ambition who are carving their own paths. It leans heavily into the digital and streaming space to connect with this busy audience where they are most likely to engage.

With the all-new 2022 NX, Lexus has created a next-generation crossover that prioritizes what matters most to drivers. The NX ushers in the next chapter of design, innovation, and performance for the brand. It offers a powertrain to fit every lifestyle and driving preference, including our new plug-in electric vehicle, the NX 450h+. The NX marks the debut of the all-new Lexus Interface multimedia system with an available 14-inch touchscreen–designed for seamless connectivity and personalization.

“The all-new NX is a strong representation of the future of the Lexus brand, and this campaign helps bring that to life,” said Vinay Shahani, vice president of Lexus marketing. “Redesigned from the inside out, the NX ushers in Lexus’ next chapter with bold design, connected driving feel, intuitive technology, electrification, and unmatched craftsmanship.”

Find Your Something and Give It Everything

The campaign’s seven broadcast spots debuted yesterday with targeted and wide-reaching creativity.

  • Hustle“: depicts new takes on traditional rules for getting ahead and how the all-new NX prioritizes what matters for drivers.
  • Get Ahead“: shows how the all-new NX helps drivers navigate daily challenges
  • “Elevate”: a pair of Black filmmakers leverage the intuitive technology found in the all-new NX to capture something truly extraordinary.
  • Defy“: focused on the Hispanic audience, it illustrates a journey overcoming obstacles and the all-new NX helping to forge a new path.
  • Shine“: illuminates the all-new NX and LGBTQ talent in a city of lights on a road full of possibilities and refined opportunities.
  • “NX Level”: juxtaposing the performance and technology of the all-new NX with the powerful athleticism of humans, these two spots by the same name were created for East Asian and Asian Indian audiences.

Focusing on What Matters

A fully integrated media campaign is designed to focus on what matters most to NX guests, whether they define accomplishment as the ability to travel, take over the esports world, or leverage technology to create a better balance in their lives. Highlights include:

  • Twitch: Lexus is taking aspiring Twitch creators for a ride in a Lexus NX, where they will pitch their most unique stream ideas and let fans decide which creator will be given the opportunity to make their idea a reality. This is Lexus’ second collaboration with the interactive live streaming service Twitch.
  • 100 Thieves: In celebration of esports and the determination required to win a championship title, Lexus will develop a graphic representation of 100 Thieves’ League of Legends Championship win leveraging gameplay data from the epic victory. This graphic will be turned into a one-of-a-kind car wrap for an exclusive, customized 100T x Lexus NX that showcases the connected features and tech-forward design of the all-new NX.
  • Google: A custom, Google Cloud-streamed, AR experience brings the all-new redesigned NX to the driveways of YouTube viewers. It’s also available HERE.
  • Roku: Lexus is teaming up with Roku in the largest awareness campaign ever through the OneView platform, tapping into Roku’s proprietary first-party data to maximize unique omnichannel reach to traditional TV.

The “Hustle for What Matters” TV spots will air during primetime and sports, including the Winter Games, March Madness, and the NBA. In addition to broadcast, Lexus will reach audiences through social videos featuring some of the broadcast talent, radio, and digital. Out-of-home media will include airports, rideshare, ski resorts, and billboards.

Illustration By Alex Bogdan for use of 360 Magazine

Juice WRLD × Fighting Demons

December 9 marks the inaugural Juice WRLD Day in Chicago, IL. The Live Free 999 Fund, which honors the legacy of Juice WRLD through giving support to young individuals in their own personal battles, will bring people together to commemorate his life and music. Juice WRLD Day will see his closest family, friends, collaborators and fans come together to celebrate and continue on his legacy.

For more information on the Live Free 999 Fund see HERE.

Viewers can experience Juice WRLD Day no matter where they are by live streaming on the Amazon Music app and the Amazon Music channel on Twitch at 8PM CT/ 9PM ET on Thursday, December 9.

Juice WRLD Day precedes the release of the new Juice WRLD album Fighting Demons. The cover and track list of Fighting Demons has just been released, and tracks include collaborations with artists like Justin Bieber, Polo G, Trippie Redd and SUGA of BTS.

Pre-save Fighting Demons (Grade A/ Interscope) HERE.

Fighting Demons TRACKLIST

1.) Burn

2.) Already Dead

3.) You Wouldn’t Understand

4.) Wandered To LA (with Justin Bieber)

5.) Eminem Speaks

6.) Rockstar In His Prime

7.) Doom

8.) Go Hard

9.) Juice WRLD Speaks

10.) Not Enough

11.) Feline (with Polo G & Trippie Redd)

12.) Relocate

13.) Juice WRLD Speaks 2

14.) Until The Plug Comes Back Around

15.) From My Window

16.) Girl Of My Dreams (feat. SUGA of BTS)

17.) Feel Alone

18.) My Life In A Nutshell

The Happy Fits press Photo via Rahil Ahsruff for use by 360 Magazine

The Happy Fits – Another Try

Orchestral tinged indie-pop trio, The Happy Fits’ have partnered with SiriusXM’s Advanced Placement for the first look of their new single “Another Try.” Taken from their two-track bundle, which also includes the track “Cold Turkey,” “Another Try” represents the first new music since the release of their 2020 sophomore album, What Could Be Better, press HERE to listen and HERE to watch the “Another Try” visualizer, created by Alexis Kitchmire and Liza Farrell, which features bright and bold pop art images seen through a vintage View-Master. 

Reflecting how we often cope with reality in negative ways, the anthemic new single rides an emotionally-charged chorus that highlights the importance of accepting adversity as part of life’s journey and an opportunity to grow. Inspired by cabin fever and the fear of losing everything they’d worked towards, “Another Try” is intentional in its effort to feel like a light of inspiration rather than a dark moment in the band’s timeline. 

Despite signaling the start of a new era for The Happy Fits, “Another Try” continues the band’s steadfast mission statement of connecting with a world that’s sometimes distant. “For the past 3 years touring and recording was the only life that we knew, and I found myself repeating the same habits, day in and day out. For a time, I tried to do things that I thought would fill some void in me that needed to feel accomplished, but if anything, it just caused me to slip back into my vices,” Calvin shares. Moving to Brooklyn to record their new music, “Another Try” ignited the spark the band needed to continue creating vivid, lyrically-driven music. “The song, to me, feels like a goodbye to the negativity and hardships that we have all gone through in the past year,” adds Ross.

Their songs, which emphasize life-changing realizations, celebrate our collective ability to overcome the obstacles and hurdles as we level up morally and emotionally. The Happy Fits have cultivated an eager and engaged fanbase who have propelled consumption rates through the roof. The band saw rapid growth following the release of What Could Be Better as their monthly listeners grew to over 780,000 on Spotify and they surpassed 65 million global streams. The trio achieved their first Billboard chartings, landing at #4 on the Alternative New Artists list and #12 on the Top New Artists Albums list, while seeing the album’s focus track “Hold Me Down” hit #30 on the Alternative Airwaves chart. The Grammy Foundation, Alternative Press, DuJour, PopMatters, Ones To Watch, Atwood Magazine and more have all signed on to champion The Happy Fits’ unique, guitar-and-cello rock, with NPR asking “What Could Be Better? I honestly don’t know.”

The band will hit the road in October for a 50+ date headline tour to share their optimistic music with their fans, who have helped them sell out stops in New York, Los Angeles, Chicago, and DC. Full routing is below. For tickets and more details, visit The Happy Fits website.

In addition to their music, the band regularly connects with fans through their Twitch and YouTube Gaming channel, where they explore the worlds of Minecraft, Among Us, Stardew Valley, and Call of Duty (which they recently played with Ryan Key of Yellowcard). You can catch their weekly live series by adding their linktree to your bookmarks.