Posts tagged with "automotive news"

Rolls-Royce Ghosts reveals new Ghost via Rolls-Royce Motor Cars for use by 360 MAGAZINE

ROLLS-ROYCE GHOSTS

Rolls-Royce Ghosts, 100 years apart and a Luxury Constant for 114 years

  • A historic pair of Rolls-Royce Silver Ghost greet new Ghost in San Diego
  • The pair of early 20th century commissions are still in service along with 70% of all Rolls-Royce motor cars ever delivered
  • The gathering marked the 2022 Rolls-Royce Owners Club Meet in San Diego
  • Rolls-Royce Ghost and Black Badge Ghost showcase the tremendous technological development of the world’s premier luxury brand over the past century

Rolls-Royce Ghost remains one of the most popular members of our family. No name has been more successful for Rolls-Royce Motor Cars over the past century and especially over the past 20 years marking the Goodwood era. It’s fascinating to share how Rolls-Royce has evolved over the past century while at the same time, remaining true to its promise as the premier luxury brand in the world.” — Martin Fritches, President Rolls-Royce Motor Cars Americas

#RollsRoyceGhost

Rolls-Royce Ghost has been the most successful name for the world’s leading luxury brand for the past century. Ghost has set luxury and motoring standards since Sir Henry Royce and Charles Rolls revealed Silver Ghost to the world in 1908. This week, as part of the 2022 Annual Meet of Rolls-Royce Owners Club, the brand spans more than 100 years of Ghost with an exclusive meeting of two special Silver Ghost and two spectacular 2022 Rolls-Royce Ghost commissions. The family gathering comes 114 years since the debut of Silver Ghost in 1907.

The vintage Silver Ghosts were introduced to the pair of 2022 Rolls-Royce commissions as Rolls-Royce motor car owners and lovers convened in San Diego for the 2022 Rolls-Royce Owners Club annual gathering. This annual meet features some of the finest examples Rolls-Royce historic commissions from throughout North America. With more than 70 percent of all motor cars created still gracing the world’s roads today, Rolls-Royce Motor Cars commitment to excellence of quality and luxury is borne out in each unique Bespoke creation.

The vintage beauties were greeted by a 2022 Rolls-Royce Ghost, the execution of the brand’s concept of ‘post-opulence’ first seen in 2021. Today’s Ghost is a more restrained and refined. Constructed on the brand’s dedicated ‘Architecture of Luxury,’ Ghost has refined the Rolls-Royce driving experience to perfection. The interior free of unnecessary adornments with wide simple leatherwork and the longest straightest stitch lines ever seen in a motor car. Every piece has also been engineered to make Ghost the quietest ever and the most intriguing design features resulting from the use of light. Designers extended the effect of the brands Starlight Headliner inside and out with a fascia is illuminated with 850 shimmering stars surrounding the mark “Ghost.” On the exterior, a subtle ‘light touch’ includes a new feature with an illuminate iconic Rolls-Royce grill.

Black Badge Ghost joined the reunion as the darker, edgier alter ego for the family. The distinct model features both design and engineering enhancements that make it the choice for a more aggressive Rolls-Royce collector. With darkened chrome including the iconic Spirit of Ecstasy, Black Badge highlights the passion for nightlife. Black Badge Ghost doesn’t just bring a darker beauty, engineering enhancements give it more brawn. Goodwood engineers have tuned the 6.75-liter twin-turbo V-12 to deliver more torque and horsepower than the ‘post-opulent’ Ghost and the acclaimed ‘Architecture of Luxury’ has been engineered to be more aggressive.

The event comes just following the announcement by Rolls-Royce of the second iteration of “Boat Tail’ the premier program for the Rolls-Royce Coachbuild division and the reveal of the new interpretation of Phantom VIII, the ability of Rolls-Royce Motors to continue delivering commissions are becoming instant classics is undisputed.

#RollsRoyceGhost

BACKGROUND

1921 Rolls-Royce Springfield Silver Ghost

151JG Mayfair RRCCW Body # RR-1822 Engine # 20-172

A stunning car with all its original appointments and finishing’s this 1921 has complete restoration including beautiful paint, metal finish, wood, leather & broadcloth upholstery. One of the first cars to be produced at Rolls-Royce’s Springfield, Massachusetts production facility, it was originally bodied with a Smith Sedan RRCCW #SS-149 and sold in Ohio and it was rebodied with a new Mayfair body appointed with a sliding partition window. In 1926 the chassis was converted to left hand drive (steering, pedals, shifter & brake lever, instrument panel) and running board boxes were removed as was in fashion.  Doug and Carole gates of Poway, California became the fourth owners of this Silver Ghost in 2016.

1923 ROLLS-ROYCE Silver Ghost

Barker-style tourer Chassis #29LK

This 1923 British Build commission is a beautiful open top example of Rolls-Royce Silver Ghost Tourer.  With an exterior Claret paint finish, it boasts beautiful paint, metal finish, wood, leather & upholstery.  The Silver Ghost was initially bodied and sold as a limousine in the UK market and then imported into the US in the early 1960’s for a Massachusetts owner.  An award-winning Silver Ghost from the 2010 Amelia Island Concours d’Elegance, this Silver Ghost has traveled more than 10,000 road miles in past year and has journeyed the 12,000 miles from its home in North Carolina to Alaska in recent years. Current owners Doug and Mary White revel in adding miles to this tourer. They have toured the UK, Europe, South Africa.  The Rolls-Royce Silver Ghost has even visited Singapore in the past decade.

CitroËn via Karun Jung by 360 Magazine

CITROËN: Ë-C4X & C4X 

The new vehicles offer customers accessible new alternative to mainstream mid-sized hatchback and SUV models

Paris, France: Citroën has revealed the new all-electric ë-C4X and the new C4X through live streamed events running simultaneously in Turkey and Denmark. The vehicles feature a unique design approach for customers seeking affordable alternatives to hatchback and SUV offerings in the mid-sized market. 

Following in the footsteps of the Citroën C5 X, the design of the new ë-C4X and C4X challenges the traditional definitions of compact car body styles to offer customers something unique: a cross-segment design which combines the elegant silhouette of a fastback with the modern attitude of an SUV.

“We’re excited about the opportunity presented by the New ë-C4X and C4X models as they will contribute significantly to our brand presence and sales expansion objectives for Middle East and Africa and international markets, as well as Europe. Many customers have told us they want an affordable, responsible and elegant alternative to the mass of hatchback and SUV offerings in the volume compact car segment, and this is our best interpretation of that need – a forward-looking, distinctive cross design that delivers all the comfort, technology, safety and value you expect from Citroën, but also outstanding roominess and limousine versatility with the benefit of zero-emission, all-electric power”.     

The New all-electric ë-C4X and C4X models also benefit from Citroën’s new generation infotainment interface, MyCitroën Drive Plus, providing a comprehensive package for connected services.   

Notably, Citroën is taking the bold step of offering only the all-electric ë-C4X model in many of its European markets where sales of electrified vehicles are increasing. With its 100 kW powertrain and 359 km WLTP range the new ë-C4X will be the only all-electric car to offer this combination of design, comfort and saloon car spaciousness in the mainstream mid-sized market. This, combined with its roomy 510-litre boot volume, makes it the ideal companion for everyday use in cities.

Customers who may prefer a traditional powertrain in International markets as well as selected European countries will have a choice of Citroën’s proven and efficient PureTech turbo-charged, direct-injection petrol engines.  

The new ë-C4X and C4X models will be built exclusively in Europe for all markets at the Stellantis Villaverde manufacturing facility in Madrid, Spain, with sales commencing later in 2022. 

About Citroën

Since 1919, Citroën has been creating automobiles, technologies and mobility solutions to respond to changes in society. A brand of boldness and innovation, Citroën places peace of mind and well-being at the heart of its customer experience and offers a wide range of models, from the distinctive Ami, an electric mobility object designed for the city, to saloons, SUVs and commercial vehicles, most of which are available in electric or rechargeable hybrid versions. A pioneer brand in the services and attention paid to its private and professional customers, Citroën is present in 101 countries and has a network of 6,200 points of sale and service throughout the world.For more information about MediaCitroën, visit HERE.

  

Williams Advanced Engineering

Williams Advanced Engineering (WAE) will showcase its industry-leading high performance battery technology at The Battery Show Europe from 28-30 June, in Stuttgart. 

Visitors to the WAE stand in Hall 8, stand F50, will have the opportunity to examine an example of the company’s innovative Adaptive Multi-Chem advanced battery pack, together with the Triumph Motorcycles TE-1 prototype demonstrator.

Combining power and energy in one advanced battery system, Adaptive Multi-Chem sets new standards for performance and efficiency, with the advantage of being totally customisable for individual customer requirements.

Triumph’s first zero emission prototype demonstrator motorcycle – the battery pack for which delivers a peak power of 130kW and continuous power of 90kW, with a capacity of 15kWh – will also be on display. With the optimum balance of power and energy, TE-1’s battery gives the rider access to greater electric power for longer, regardless of battery charge, and matches exhilarating acceleration with exceptional range. The 360-volt system also enables a fast-charging time of under 20mins (0-80%).  

WAE developed the technology to support the TE-1 prototype demonstrator, a unique collaboration between Triumph Motorcycles, Integral Powertrain Ltd, and WMG at the University of Warwick funded by the Office for Zero Emission Vehicles through Innovate UK. 

In addition, the stunning 2200 horsepower Deus Vayanne electric hypercar, brought to life by WAE’s collaboration with Deus Automobiles and Italdesign, is on display on the Deus Automobiles stand Hall 8, Stand D-30.

This customer project demonstrates WAE’s sector-leading partnership with ItalDesign, which sees WAE provide a highly sophisticated composite EV platform and powertrain, with ItalDesign contributing the body design, safety systems and electric architecture.

The partnership provides a unique offering for established car companies and start-ups who want a luxury, high-performance EV, without having to spend many years – and billions of dollars – developing a proprietary EV skateboard and associated technology. 

Taking place from 28 – 30 June 2022 in Stuttgart, Germany, The Battery Show Europe is Europe’s largest battery technology showcase and conference. With more than 480 suppliers in attendance, The Battery Show Europe provides an ideal opportunity for WAE to showcase its motorsport-derived, zero-emission mobility solutions. 

On day one of the conference, Tim Engstrom, WAE Manager – Advanced Battery Technologies, will also deliver the keynote presentation, ‘Examining the Role of Motorsport as a Platform to Accelerate Battery Technology, And Why It Matters’.

Dyrr Ardash, Head of Strategic Partnerships, WAE said: “The Battery Show Europe is an ideal event for WAE to showcase its high-performance battery and EV platform technology. As the world electrifies, motorsport developments act as a springboard to bring world-class technical innovation for a decarbonised and sustainable future. WAE’s role in electric motorsport has significantly accelerated the development of the lightweight battery and e-powertrain technology we can offer our customers today. We continue to learn valuable lessons from our motorsport involvement that will deliver further transformative benefits to the users of EVs in terms of power, performance, efficiency, and sustainability.” 

Following the acquisition by Fortescue Metals Group, which completed in March 2022, WAE will continue to service its existing customers and commercialise new technology opportunities, in addition to playing a key role in supporting Fortescue’s decarbonisation strategy.  

The Company was honoured with the Queen’s Award for Enterprise in Innovation 2018.

For more information see www.wae.com, follow on TwitterLinkedIn and Instagram.

David Beckham Maserati Brand Ambassador at Goodwood's Festival of Speed via 360 MAGAZINE

MASERATI’S GREYSCALE SUV

Maserati’s Grecale SUV is making its dynamic debut at the Goodwood’s Festival of Speed, taking on the famous hill climb in the First Glance Run.

During the event and alongside Maserati’s global brand ambassador David Beckham, Grecale is being put to the test on the 1.16-mile course. The MC20, which had its UK dynamic showcase at last year’s Festival of Speed, also makes an appearance on the hill climb route, and is joined by the latest model in the range, the new Maserati MC20 Cielo Spyder

For the remainder of the Festival, the MC20 and the Grecale, in the Trofeo version, will be thrilling spectators twice a day on the Goodwood hill climb and will be on display in the Supercar Paddock and the First Glance Paddock, respectively.

More on Grecale:

  • The new Grecale is the “everyday exceptional” SUV, incorporating the thrill of luxury and pure innovation
  • It’s available in three versions: GT, powered by a four-cylinder mild hybrid engine capable of delivering 300 hp; Modena, with a four-cylinder 330-hp mild hybrid engine; and Trofeo, powered by a high-performance 530-hp petrol V6 based on the MC20 Nettuno engine
  • It is the Trofeo version that will be showing off its driving prowess to onlookers as it tackles the hill climb

More on the MC20 Coupe and Cielo Spyder

  • Launched in May 2022, the MC20 Cielo weighs just 65kg more than the coupé and features an innovative retractable glass roof
  • The state-of-the-art electrochromic (smart glass) window can instantly be transformed from clear to opaque at the touch of a button on the central screen, courtesy of Polymer-Dispersed Liquid Crystal (PDLC) technology
  • The roof is also best-in-class in terms of thermal insulation and an opening and closing speed of just 12 seconds
  • Both models are paired with the powerful F1-derived V6 Nettuno engine, which ensures an exceptional power to weight ratio and jaw-dropping acceleration and top speed, with the coupe achieving 0-62mph in approximately 3.0 seconds

Rolls-Royce back via Gerry Spahn for Rolls-Royce for use by 360 Magazine

Rolls-Royce Coachbuild

Rolls-Royce Motor Cars is honored to present the next chapter of its Boat Tail coachbuilt commission—one of just three that have been, and ever will be, made.

The essence of Rolls-Royce Coachbuild is that each commission tells a story entirely unique and personal to its owner, reflecting their own history, tastes and sensibilities. With this in mind, Boat Tail, revealed at Concorso d’Eleganza, Villa d’Este 2022, on the shores of Lake Como in northern Italy, is a masterwork of restraint, sophistication, elegance and attention to detail.

Boat Tail is entirely hand-built, with the body panels fashioned from vast, single sheets of aluminum to create the distinctive outline inspired by the racing yachts of the early 20th century. In every respect, this remarkable motor car is entirely unique.

This Boat Tail design was commissioned by a patron whose family business has grown from his father’s origins in the pearling industry. Widely traveled, internationally educated and cosmopolitan in his tastes and influences, the client is an established patron of the arts, who additionally owns a sizable collection of classic and modern cars, housed in a dedicated private museum.

The foundation of the color is a shimmering blend of oyster and soft rose, with large white and bronze mica flakes adding a unique pearlescent quality that changes subtly under different light conditions. The contrasting cognac-colored bonnet, created specifically for this Boat Tail, contains fine bronze and gold colored aluminum mica flakes complete with a layer of crystal and iced matte clear coat, adding significant warmth and depth to the car’s appearance. The technical fiber lower sills of Boat Tail incorporate a rose gold woven thread.

The rear deck, which houses Boat Tail’s unique ‘butterfly-design’ hosting suite, is swathed in Royal Walnut veneer, inlaid with rose gold-plated pinstripes with a satin-brushed finish to ensure a sensitive and sophisticated appearance. The Royal Walnut was specifically selected by the client for its beautiful properties as it matures over time, a material that will gradually transition to the tonal properties of the cognac color. From above, one observes a harmonious balance and satin effect of the iced bonnet and tactile wooden rear deck, in contrast with the high-gloss front and side perspectives.

From the front, the Pantheon Grille, milled from a single, solid billet of aluminum, is graced with a Spirit of Ecstasy fashioned in rose gold.

The interior is a beautifully curated combination of perfectly matched cognac and oyster-colored leathers and Royal Walnut veneer, with rose gold and mother-of-pearl accents throughout. The leathers, complete with a pearlescent finish, accentuate the surfaces and forms of Boat Tail’s seats and interior design. The transmission tunnel is formed from Royal Walnut veneer with rose gold pinstripes, drawing a direct visual reference to the rear deck and adding a glowing warmth to Boat Tail’s interior.

The centerpiece of the dashboard is a timepiece made from mother-of-pearl, chosen and supplied by the client from his own collection; the fascia of which is pure and minimal in its appearance so as not to detract from the precious material. The same prized substance graces the control switches and instrument dials, creating a strong visual and material connection between the car, the owner, and his family heritage.

Rolls-Royce front via Gerry Spahn for Rolls-Royce for use by 360 Magazine

Rolls-Royce interior via Gerry Spahn for Rolls-Royce for use by 360 Magazine

Rolls-Royce engine via Gerry Spahn for Rolls-Royce for use by 360 Magazine
TOYOYA The GR Cup

THE DEBUT OF TOYOTA’S GR CUP

Earlier this spring, Toyota Gazoo Racing North America (TGRNA) announced the formation of the GR Cup, Toyota’s all-new single make racing series. Beginning with the 2023 season, the GR Cup will be sanctioned by SRO America, an established leader in GT racing for the past 30 years. The GR Cup will offer affordable competition in 14 events over seven prestigious circuits across the United States. This new racing series will help reinforce and validate the track inspired engineering bred into every Toyota GR vehicle.

GR Cup will also offer participants one million dollars in total purse and prizes thanks to several great partners that have teamed with Toyota Gazoo Racing North America in this unique series. While the racing is the most exciting feature, each event will also offer a great environment for comradery among like-minded car enthusiasts. From first class, exclusive hospitality to partner sponsored displays, it’s sure to be a celebration of everything car and racing enthusiasts love, car culture and motorsports.

Single-make series racing, otherwise known as one-make racing, is a category of motorsports where all drivers compete using identical (homologated) cars from the same manufacturer. In Toyota’s GR Cup, the GR86 has been designated as that race vehicle. From a stock GR86, the vehicle will be transformed into the GR86 Cup car in TRD’s brand new, state-of-the-art facility in Mooresville, North Carolina. Here it will be fitted with Bosch engine management, custom Borla exhaust, SADEV 6-speed sequential transmission, Alcon brakes, JRI adjustable shocks, OMP safety equipment, roll cage, carbon fiber rear wing, 22-gallon fuel cell, TGRNA designed MacPherson strut, Stratasys custom bodywork, a TGRNA designed splitter and more. Pricing on the vehicle and track locations will be announced this summer.

These race efforts are not simply designed to build fans for Toyota vehicles and the GR Brand, but to allow learnings on the track to make ever better vehicles for the road by Toyota engineers. And with these efforts, a new series within Toyota Gazoo Racing North America will be born.

Toyota Gazoo Racing North America is proud to welcome founding partners Mobil 1, Continental, Crescent Tools, Gearwrench, Yahoo, Racing Spirit, JBL, OMP and Stratasys to the GR Cup when the series takes to the track in 2023.

To be added to the sales list for the race car, please visit GRCup.Sales@Toyota.com.

The formation and debut of GR cup via Toyota USA Newsroom for use by 360 Magazine
Tyler in T HENRI via T HENRI for use by 360 Magazine

TYLER HENRI GELB

CREATING EXCLUSIVITY

Tyler Gelb, who graduated from the University of California, San Diego with a degree in Economics, worked as a financial analyst for the multinational company Sony between 2010 and 2011. In 2019, to assemble the most exclusive luxury eyewear collection available in the world, the Monaco Series, Tyler became the founder and designer of his international brand, T HENRI, which specializes in limited-batch collectible eyewear productions handmade in Sabae, Japan. 

By keeping the key brand message “Handmade and done the old-fashioned way” in mind, T HENRI commits to creating heritage pieces through sustainable materials. The company currently presents in 15 countries and has gained recognition with the American magazine Forbes. Meanwhile, the excellent marketing team has made the brand successful in different parts of the United States and the world, such as the Netherlands or Liverpool (UK).

Listen to Tyler Gelb’s full conversation with Vaughn on the 360 MAG Podcast HERE.

In 2020, during the pandemic caused by the coronavirus disease, Tyler decided to further accelerate the brand growth by designing something more exclusive than his competitors, especially to take advantage of the Caviar model, which is priced at almost 2K today. This unique collection includes three models: CorsaHydra, and Evo. One of the most notable designs of the collection is the adjustable nose pads which are made in premium quality minerals and could make users feel comfortable by adapting to the size of different noses. The sales that Tyler achieves with this product are high and very successful. 

Tyler adds that he wants to continue to maintain “a unique look that’s hard to come by about our product.” The designer is now creating a kind of high-end line. He and his team will start launching and photographing their campaigns with their grand premiere in September of 14 new models. These beta-titanium made frames are featured with aerodynamic characteristics from those high-performance cars. They are plated in various shades with 18-karat white gold, yellow gold, and rose gold. At the same time, to make the designs ergonomic, Tyler adds that the collections of T HENRI are returning to the colors radar blue and GO yellow as these tones give an exquisite and attractive result. The concept that he wants to carry forward with future productions would be limited to 99th percentile color combinations which would keep the products distinct. 

“Cars and watches are one of the biggest inspirations for me,” Tyler says. As a big fan of cars, Tyler is always galvanized by car brands such as Rolls-Royce for small accessories and Lamborghini for an attractive design. After being inspired by the world’s most talented independent brands, Tyler has created a new limitless eyewear collection, Continental, set in a boxy British Grand Tourer adapted on a high-speed, long-distance circuit. Each setting is electroplated with 1 micron of 18 karat gold, which produces a refined, exclusive, and polished shine.

As an eco and user-friendly brand, T HENRI takes the overall environmental impact and usability under consideration during the manufacturing process. The frames will always be kept as “sort of an organic look rich with color,” with being made in hypoallergenic cotton for human skin. 

Tyler mentions that the 2023 collection is already finished and will start with the 2024 one soon. By utilizing titanium as the new material for future collections, He maintains the idea that he is working on is way ahead to ensure all the designs are done right, as well as control material cost. 

LUXURY EXCLUSIVITY

Tyler’s concept as an entrepreneur is to “further differentiate our product”. Although art and design have a lot in common for him, both concepts have aesthetic purposes and contain the power to distinguish him from other brands. To preserve the exclusivity of the brand, Tyler made each limited production has only 50 pieces per style, and the color combination is laser-bonded and accompanied by a Certificate of Authenticity with the designated production number. Tyler emphasizes that those exclusive pieces are gone and will never be produced again once a color combination is sold out.

As the launch of the new eyewear campaign approaches in September, T HENRI aims to start including a list of celebrities in their eyewear content, as the brand label. 

The company president’s Philosophy is to “believe in yourself” and be risky because “the risk you are taking is on yourself, you have much more control, so I have been able to be riskier.” Tyler states that “I assume and am able to control it and mitigate it instead of putting it in someone else’s hands. It’s a beautiful thing once it reaches a tipping point, but you just have to endure it until you get there.”

The collection that T HENRI represents is the pinnacle of refined luxury and innovative construction practices.

Article:

Andrea Esteban, Vaughn Lowery

Resources:

ABOUT T HENRI

COLLECTIONS

CONTACT

Follow: 

Instagram | Facebook

Veep of Marketing at Lexus via 360 MAGAZINE

Vinay Shahani

Vice President – Head of Marketing at Lexus, Toyota Motor North America

*Listen to Vinay Shahani’s full conversation with Vaughn Lowery on the 360 MAG Podcast HERE.

As a crowded child growing up in and around Detroit, Vinay Shahani was exposed to the motor industry at a very young age. He started working at the Ford Motor Company when his father (of Sindhi descent) emigrated from India to the United States in the 1960s. Vinay became a car lover under the influence of his father: “He was in the car business, and I was also in the car business because I was his son, and I loved that.” Once he moved to Michigan, Vinay earned a Bachelor’s Degree in Mechanical Engineering from the University of Michigan, a Master’s Degree in Business Administration and Manufacturing Systems Engineering from Stanford University. Currently, Vinay lives in the Dallas area.

Vinay is Vice President of Marketing for Lexus, a Japanese high-end car brand created by Toyota Inc., a position he has held since January 2021. He is responsible for Lexus’ marketing activities, including advertising campaigns, media and digital, product marketing and lifecycle management, auto shows, incentive and experiential marketing, and motorsports. He creates a “speak up” environment to make the opinions of all members of his team visible (agency partners and internal staff). Identifying social and commercial values helps expand the brand to various groups of consumers who may not align with the preferences of the Asian population, such as Walton Isaacson (black, Hispanic, and LGBTIQ community) and the IW group.

In addition, he oversees motorsports, engagement marketing, car shows, and other consumer events throughout the United States. Vasser Sullivan is a race team, with worldwide competitors such as Cadillac, Mercedes-Benz, BMW, and Audi, that Lexus empowers with some of the best drivers –  “We definitely want to win, and we have a winning team.” Meanwhile, Lexus also helps improve consumers’ skills in car track by providing the opportunity to study professionally at Performance Driving School.

Since the brand is determined to treat consumers as valued guests, one of Vinay’s top initiatives iis Lexus Hospitality, as it is inspired by the Japanese spirit of hospitality and is committed to providing excellence in customer service. 

Another dimension within the marketing field is monitoring and analyzing the results after experimenting with the Lexus IS 500 model and the Lexus RC F Track Edition. 

Under the massive influence of the metaverse today, Vinay mentions that Lexus is creating its own Mark Netscape plus Upstream to figure out what the role of Lexus is as a brand in the metaverse. In addition, they are in talks with global partners like Lexus International to find out what is being sought out in Japan while identifying markets in the US, Canada, and Great Britain. Based on the diverse target audience of Lexus in the United States, Vinay seeks to use digital media and the National Brand Day to show brand culture and emotion, even

creating a TikTok account to get closer to younger audiences.  

As a high environment-friendly brand, by 2035, Vinay plans for Lexus to be a ‘global 100% battery electric’ vehicle brand to reduce fossil fuel consumption and emissions. With these measures, it’s great to see the carbon footprint will be reduced thanks to the company’s shift. 

Finally, Vinay adds that “it is important that we know who we are as a brand from a strategic perspective.” With this, they are trying to add attractive and technological accessories to their vehicles that give the driver great confidence in the handling and control of their car. “Maintaining a love for performance cars gets your heart rate up, it excites you, and that’s something we definitely want to associate with different brands.”

Article: 

Andrea Esteban, Vaughn Lowery, Krishan Narsinghani, Armon Hayes

Resources:

Lexus & Toyota Motor North America

Links to the 2023 product announcements: Toyota New Product Showcase and 

Lexus New Product Showcase

RZ images can be found within the 2023 Lexus RZ album on this page.

Link to each brand’s Livestream press conference:

Toyota | Lexus

Link to Toyota Connected ‘Cabin Awareness’ Concept press release

Links to the final PDFs of the speaker support slides for each presentation:

Toyota , Lexus × Sequoia First Drive

Follow Vinay Shahani: Instagram | LinkedIn

2023 TOYOTA SEQUOIA

Agile, intelligent and convivial. A full-size SUV, that’s sleek with high torque performance … Finally, somebody DDT‘d the QX80!’360

The all-new 2023 Toyota Sequoia lives up to its powerful and legendary namesake, thanks to a head-turning new look, luxurious comfort, impressive technology and the perfect blend of performance and efficiency. Coupled with Toyota’s long-lasting quality, durability and reliability, the three-row SUV is sure to stand tall in the large-size SUV segment when it hits dealerships at the end of the summer with a Manufacturer’s Suggested Retail Pricing (MSRP) starting at $58,300.

“We are excited to write the next chapter in our truck family story with the all-new 2023 Sequoia,” said Joe Moses, general manager of Toyota’s Vehicle Marketing Team. “A three-row SUV must be excellent at many things to succeed in this highly competitive market, and we’ve got that with Sequoia. Our customers will have room for their whole crew, the technology they want to stay connected, and the heavy-duty power and efficiency they need for both on and off road.” 

Premium and Powerful

The third-generation Sequoia is completely redesigned and worthy of the “all-new SUV” description. All 2023 Sequoia will feature the powerful twin-turbo V6 hybrid i-FORCE MAX powertrain. First unveiled on Tundra, this exceptional hybrid produces 437 horsepower and 583 lb.-ft. of torque.

The i-FORCE MAX is a cleverly engineered powertrain featuring a unique motor generator within the bell housing between the twin-turbo engine and the 10-speed automatic transmission. This design combines maximum performance with amazing efficiency, and it is built with heavy-duty performance in mind. Sequoia’s fuel economy is expected to be extremely competitive at the top of the segment – and a huge improvement over the previous generation.

Setting Sights on the Open Road

The full-size SUV segment demands a lot, which means the all-new 2023 Sequoia needs to handle – and succeed – at a multitude of tasks. Built with this in mind, the Sequoia is rooted in a modern body-on-frame chassis with a fully boxed frame that shares architecture with the all-new Tundra and all-new global Land Cruiser (which shares its platform with the Lexus LX). The core objective of this platform is to provide excellent handling, supreme comfort and impressive capability.

The engineering team behind this next-generation frame was able to increase rigidity and improve ride comfort by using new techniques, such as new laser welding technology that helps reduce mass and weight in areas it’s not needed while reinforcing the areas that need them most.

Sequoia features an independent front suspension and adopts a new rack-mounted electronic power steering system for improved steering feel. A modern multi-link rear suspension is employed out back to offer a smooth ride and create opportunity to add the available Load-Leveling Rear Height Control Air Suspension and Adaptive Variable Suspension (AVS) for those looking to tow regularly.

The three-row SUV offers a range of configurations for seating and cargo. Depending upon the grade, second-row passengers get bench seating or captain’s chairs, either of which recline for passenger comfort or fold down/tumble forward if larger cargo space is needed. The third-row passengers benefit from a spacious reclining backseat with available power folding, but the third row also gets one of the most noteworthy new features on Sequoia: the exclusive Sliding Third Row with Adjustable Cargo Shelf System. This segment-first feature allows the third row to slide with 6 inches of adjustment range. The third row can also fold down to complement the different storage positions of the new Adjustable Cargo Shelf System, a removeable shelf that can be set in a variety of storage positions depending upon the situation. The Cargo Shelf System offers the ultimate flexibility in rear cargo and storage needs.

Since full-size SUVs need to do it all, towing – whether it be a trailer, boat or RV – is high on that list of demands. That’s why the all-new Sequoia offers up to an impressive 9,500-pound maximum towing capacity, a 26 percent increase over the previous generation model.

Towing can be an intimidating proposition for some drivers. Not to worry, thanks to impressive technology available on Sequoia. The Tow Tech Package, standard on TRD Pro and Capstone and available on all other grades, offers a suite of features that include Trailer Backup Guide to aid in backing up the SUV with a trailer, and Straight Path Assist, which helps provide steering control to keep the trailer straight on its intended path when backing up.

Drive Mode Select is an all-new feature on Sequoia offering different driving modes depending upon driver preference, and it includes standard settings Eco, Normal and Sport. With available Load-Leveling Rear Height Control Air Suspension and Adaptive Variable Suspension, settings expand to include Comfort, Sport S+ and Custom. Using the SPORT or SPORT S+ settings, for example, the i-FORCE MAX powertrain makes use of the electric motor’s instantaneous responsiveness. While the electric motor does the bulk of the work at lower speeds, once above 18 mph, the gasoline engine assumes primary operation for excellent performance in the mid- and high-speed range. When in TOW/HAUL mode, the i-FORCE MAX system is constantly in tandem operation to provide impressive acceleration and torque for towing.

The view around this stunning SUV is improved as well due to Sequoia’s plethora of cameras, displaying multiple exterior angles that are viewable from the available 14-inch touchscreen or the available digital display rearview mirror. Those trailering will appreciate Panoramic View Monitor, which displays a top-down view of the SUV and its surrounding area. Options include a rear split view to show what’s nearby on each side of the trailer, and a hitch view to assist with connecting a trailer. For the first time on Sequoia, factory available power folding, extending and retracting tow mirrors can provide added peace. 

Three Rows, Five Grades 

Sequoia offers space for families who need it – whether that be to haul passengers, gear or both. It will be available in five unique grades that include SR5, Limited, Platinum, TRD Pro and the new Capstone grade.

Sequoia’s grade lineup starts with the well-equipped SR5 that offers a strong foundation of power, efficiency and technology. It touts impressive standard features that include the i-FORCE MAX powertrain that is mated to the standard 10-speed automatic transmission, standard Toyota Safety Sense 2.5, moonroof, heated seats and more. It also features a standard 12.3-inch digital instrument display and Panoramic View Monitor (PVM). When upgrading to the SR5 Premium package, Sequoia adds the 14-inch Toyota Audio Multimedia display, power third row, hands-free liftgate, SofTex-trimmed seats, and cabin and cargo 120-volt power outlets.

Also available on SR5 models is the TRD Sport package, which upgrades the standard 18-inch wheels to 20-inch matte black TRD wheels. To complement sporty handling, it adds TRD sport-tuned Bilstein® monotube shocks, TRD-tuned springs, aluminum pedals and a red TRD push-button start.

Limited builds upon the SR5 with an emphasis on added convenience. Not only does it gain a standard 14-inch Toyota Audio Multimedia touchscreen, but it also adds standard heated/ventilated front seats with memory settings, standard heated steering wheel, power-folding third row and a hands-free power liftgate. Limited also receives standard second- and third-row manual sunshades to help keep the back half of the SUV sun-free.

Available for both SR5 and Limited 4×4 models is the first-for-Sequoia TRD Off-Road package. This package enhances off-road capability with the addition of a selectable locking rear differential, Multi-Terrain Select that helps controls wheel spin for improved traction, and Downhill Assist Control to aid with steep descents. Crawl Control also comes standard, functioning as an off-road cruise control for low-speed trail navigation in 4WD Low. TRD Off-Road also comes with Multi-Terrain Monitor to provide the driver a better view of hard-to-see spots on the trail. TRD-tuned Bilstein® monotube shock absorbers and TRD-tuned springs are added, and a red front axle driveshaft provides added flair. Inside, aluminum gas/brake pedals are included, and a red TRD push-button start button adds to the performance look and feel. Both SR5 and Limited are outfitted with unique 18-inch alloy wheels unique to the package.

Stepping up to the Platinum grade puts an emphasis on added comfort and premium features, thanks to heated and ventilated front and second-row, second-row captain’s chairs, standard 14-speaker JBL® Premium Audio system, standard panoramic moonroof, standard Head-Up Display and more. High-grade LED headlights and taillights are added, along with sequential turn signals. Rain-sensing wipers are added to Platinum, as is standard Qi wireless charging.

TRD Pro is a great option for adventure-minded families that plan to get off the beaten path regularly. TRD Pro is not just an off-roader though, as it is loaded with premium features such as standard second-row captain’s chairs, TRD heated steering wheel, and TRD accents on the seats and shift knob. TRD Pro comes with additional cargo hauling options thanks to the TRD roof rack. TRD-tuned FOX internal bypass shocks offer a smooth on-road ride, but most importantly they can confidently handle off-road terrain when the trail gets rough. A 1/4-inch aluminum TRD front skid plate offers added trail protection. Sequoia TRD Pro also offers additional trail capability with a standard selectable locking rear differential, Multi-Terrain Select, CRAWL Control and Downhill Assist Control. TRD Pro proudly sports a heritage-inspired “TOYOTA” grille with an embedded TRD light bar and marker lights toward the top of the grille. It’s equipped with Pro-specific black 18-inch TRD alloy wheels with an increased offset to provide a wider stance. A dual TRD Pro exhaust tip provides added growl and visual appeal.

The Capstone grade sits atop the Sequoia lineup, building upon the great features of Platinum while adding additional top-shelf features to make it the most luxurious Sequoia to date. Capstone features unique chrome accents to provide an upscale appearance, with the most eye-catching feature being the standard 22-inch chrome wheels – a first for Sequoia and exclusive to Capstone. The premium cabin experience begins at the first step with standard power running boards that provide access to the standard semi-aniline leather-trimmed seats. Not only are the seats luxury-grade, but they also tout stylish perforation and a Capstone-exclusive black-and-white color combination. The center console and passenger-side dash are accented with authentic American Walnut with an open-pore finish that highlights the wood grain. On the dash, the Walnut pieces surround a Capstone logo that is accentuated with LED mood lighting when the doors are opened. For an even quieter cabin, Capstone is the only Sequoia grade to feature acoustic glass in the front doors for more exterior sound deadening.

A wide variety of colors are available on the all-new Sequoia, including White, Wind Chill Pearl, Celestial Silver, Lunar Rock, Magnetic Gray Metallic, Blueprint, Army Green, Midnight Black Metallic, Smoked Mesquite, Supersonic Red and the TRD-exclusive Solar Octane. Premium paint colors* Wind Chill Pearl and Supersonic Red are available, and the premium color Solar Octane is exclusive to TRD Pro models.

*Premium paint colors will be available for an additional cost. 

New Toyota Audio Multimedia

Sequoia will be fitted with the new multimedia system first launched in Tundra. It is headlined by large 8-inch or available 14-inch touchscreen that controls the all-new Toyota Audio Multimedia system designed and engineered by Toyota’s Texas-based Connected Technologies team. The Toyota Audio Multimedia system offers an improved user experience thanks to new sight, touch, and voice activation. With Intelligent Assistant available through Drive Connect*, simple phrases like “Hey Toyota” awakens the system for voice-activated commands to search for directions, find POIs, adjust audio controls, change the cabin temperatures and more. The cloud-based native navigation system offered through Drive Connect allows for real-time Over the Air updates for mapping and Points of Interest (POI), and Google POI data is integrated to ensure up-to-date search capability. It also supports standard wireless Apple CarPlay® and Android Auto compatibility.

Toyota Audio Multimedia allows for simultaneous dual Bluetooth phone connectivity. A Wi-Fi Connect subscription offers 4G connectivity for up to 5 devices by turning Sequoia into an AT&T Hotspot*, and it also offers the ability to link your separate Apple Music® and Amazon Music subscriptions to your vehicle with Integrated Streaming.

Active Safety System: Toyota Safety Sense

All Sequoia grades come standard with Toyota Safety Sense 2.5. This active safety system includes Pre-Collision System with Pedestrian Detection that features multiple enhancements over the previous generation, including not only detecting the vehicle ahead but also a pedestrian in low light, bicyclist in daytime, an oncoming vehicle and a pedestrian at intersections when making a turn. At intersections, the system is designed to detect an oncoming vehicle or pedestrian when performing a left-hand turn and provide audio/visual alerts and automatic braking in certain conditions. Emergency steering assist is an additional function designed to detect pedestrians and stabilize the driver’s emergency evasive steering maneuvers and help prevent lane departure.

Sequoia will be equipped with Dynamic Radar Cruise Control (DRCC). Lane Departure Alert with Steering Assist is designed to notify the driver via audible and visual alerts and slight steering force if it senses the vehicle is leaving the lane without engaging a turn signal. When DRCC is set and engaged, Lane Tracing Assist uses visible lane markers or a preceding vehicle to help keep the vehicle centered in its lane.

Automatic High Beams are designed to detect preceding or oncoming vehicles and automatically switch between high beam and low beam headlights. Road Sign Assist is designed to recognize certain road sign information using a forward-facing camera and display them on the multi-information display (MID).

Toyota’s Rear Seat Reminder comes standard on all 2023 Sequoias. The feature can note whether a rear door was opened within 10 minutes of the vehicle being turned on, or at any time after the vehicle has been turned on, with a reminder message in the instrument cluster after the engine is turned off, accompanied by multitone chimes.

In addition to the TSS 2.5 system, other standard safety features include Blind Spot Monitor which is designed to help detect and warn you of vehicles approaching or positioned in the adjacent lanes. Rear Cross Traffic Alert can offer added peace of mind by helping to detect vehicles approaching from either side while backing out and alerting you with a visual and audible warning. The Front and Rear Parking Assist with Automatic Braking is designed to implement brake control when there’s a possibility of a collision with a stationary object, approaching vehicle, or while parking.

Limited Warranty and ToyotaCare

Toyota’s 36-month/36,000-mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and corrosion with no mileage limitation. Hybrid-related components, including the battery control module, hybrid control module and inverter with converter, are covered for 8 years or 100,000 miles, whichever comes first. The hybrid battery is covered for 10 years or 150,000 miles, whichever comes first. Toyota dealers have complete details on the limited warranty. Sequoia also comes with ToyotaCare, a plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.

2023 Toyota Sequoia images via Toyota for use by 360 Magazine
2023 Toyota Sequoia images via Toyota for use by 360 Magazine
*Photos courtesy of Toyota.
British Celebrities Drive Iconic Jaguar Land Rover Vehicles in Queen’s Platinum Jubilee Pageant via 360 Magazine

JLR × Queen’s Jubilee

Stars from the world of entertainment, sport and music got behind the wheel to celebrate 70 years of dedicated service 

Jaguar Land Rover joined Her Majesty the Queen’s Jubilee celebrations, with 26 of its cars featuring in the stunning Platinum Jubilee Pageant on Sunday. British names Luke Evans, Jason Robinson OBE, David Gandy and Jess Hawkins were just a few of the red-carpet attendees who showed their support by getting behind the wheel of the British automaker’s most iconic vehicles. 

To further commemorate the Queen Elizabeth II’s 70 years of dedicated service, Land Rover gifted the British Red Cross a new Defender 130 to support its operations in the UK. Land Rover engineers will work with representatives from the charity, of which the Queen is a patron, to adapt the Defender 130 before it goes into service. Land Rover has supported the International Federation of Red Cross and Red Crescent Societies since 1954.

“We are delighted to be receiving the Defender 130 and look forward to working with the team at Land Rover to modify this over the coming months. As the longest version of this vehicle ever produced, we will be able to utilise the increased capacity to incorporate new and unique features that will better support our emergency response and ambulance support work. The vehicle’s off-road capabilities will give us the freedom to access remote areas and reach people affected by emergencies and disasters across the UK.” Chris Davies, Head of Crisis Response.

The Queen’s Platinum Jubilee Pageant was a celebration of the creativity and ingenuity of the people of the UK and Commonwealth during the 70 years of her reign. Two of Her Majesty’s beloved Land Rover Defenders took part in the Pageant, along with three Jaguar and Land Rover vehicles from James Bond films, and a collection of rare Jaguar convertibles including a bespoke 1965 Series 1 E-type Roadster. The one-off renovation features a comprehensive list of enhancements carried out by the expert technicians at Jaguar Classic Works, and metallic blue paintwork inspired by the Union flag.

Chris Thorp, Chief of Staff, Jaguar Land Rover, said: “It is a true honour for our vehicles to play a part in this momentous occasion to mark Her Majesty’s Platinum Jubilee. As the UK’s longest reigning monarch, Head of the Commonwealth, patron of more than 600 charities as well as a mother, grandmother and great grandmother, the Queen is a remarkable role model and we are delighted to celebrate with her today.”

Other Jaguar and Land Rover vehicles of note that participated in the Pageant included the first Land Rover the world ever saw, unveiled at the 1948 Amsterdam Motor Show. 

In a celebration of Jaguar’s move towards an all-electric future, the parade also featured an F-PACE Electric Hybrid in a bespoke livery designed with drumming sensation Nandi Bushell and an all-electric I-PACE from the E-Trophy racing series.

The vibrant and colourful procession covered a 3km route taking in The Mall and Buckingham Palace, echoing the route of the Coronation 70 years ago. It featured more than 10,000 volunteers and creatives celebrating each of the Queen’s seven decades on the throne through a carnival of art, music, theatre and dance. The Jaguars and Land Rovers featured throughout the parade with notable brand fans and cultural icons aboard.