Posts tagged with "Lamborghini Urus"

Illustration of Lamborghini Urus by Kaelen Felix for 360 Magazine

Lamborghini Urus: Super-SUV

By: Emily Bunn x Vaughn Lowery

The marriage of a sports car’s athleticism and an SUV’s versatility is evident in the groundbreaking new creation from Lamborghini: The 2021 Lamborghini Urus. This super-SUV is the first of its kind on the market, offering an exhilarating driving experience to those behind the wheel. With the ability to host five passengers, this vehicle packs in pleasure and practicality wherever you go. The manufacturer elaborates on the invigorating experience of driving their super-SUV:

“It is the absolute all-round super sports car and more. It allows you to explore new paths and new ways to express yourself—to accept challenges confidently and to live life to the fullest. You are not afraid to go far: this is what you aspire to. Unlock any road, unlock your personality.”

The Urus rivals similar super SUV models like 2021 Jeep Grand Cherokee Trackhawk, but beats out the Trackhawk in terms of speed. Its twin turbo engine delivers 217kW per tonne, as compared to the Trackhawk, which only delivers 212kW per tonne. Further, the silhouette of the Urus resembles the electric Jaguar I-Pace, presenting a similarly aerodynamic exterior.

Other comparable models include the Audi Q8. While both vehicles have a top speed of 189.5mph (305 km/h), the Urus is able to hit top speed in 3.6 seconds, which is two tenths of a second quicker than the Audi Q8. Just like the distinguished sophistication of opera music, hearing the roar of the Lamborghini motor is music to driver’s ears.

Design

The interior of the luxe vehicle is inspired by aero-space design and driver oriented instrumentation. With a gear shift resembling a jet’s throttle and a start button hidden under a red flip cover, drivers are met with power and control immediately upon entering the driver’s seat. There are several interior cubby storage compartments, such as door pockets and a bin behind the floating center stack. With up to 22 ft3 of space in the car’s cabin  and the ability to fit 5 passengers, the Urus is spacious–especially when compared to other super cars.

Offering a choice of finishes–from leather to Alcantra, to wood and aluminum, or carbon-fiber­–the Urus is sure to look good from the inside out. The manufacturer now offers more customization than ever before. Clientele can choose from a selection of vibrant, eye-catching colors, including Giallo Inti (yellow), Arancio Borealis (orange), or Verde Mantis (green) with the available Pearl Capsule package. Alternatively, the standard palette offers more subtly attractive options, including black, grey, blue, and white colorways. Any of these fashionable exteriors create a beautiful contrast with the black and carbon fiber-trim. This model doesn’t fail to uphold the signature Lamborghini design with its Y-shaped details, front hood with a center peak, and crossed lines on the rear hood. With frameless doors and hexagonal detailing, this Lamborghini epitomizes modern glamour.

Technology 

Not one, not two, but three TFT LCD display screens are installed inside the Urus, transforming the interior to feel like a cockpit. The screens provide crisp graphics and are easy to view, without the need for any clunky buttons. You can use your finger on the touch screen to write in your destination, or other search requests.

The Lamborghini infotainment system is installed with a Bang and Olufsen radio sound system, smart phone interface with Apple CarPlay and Android Audio, a DVD-audio/video reader, 3D maps navigation system, USB capabilities, Bluetooth connection, and voice control recognition. Additionally, the vehicle has a fully digital gauge cluster.

If you’re looking for further refinement, the factory offers an array of optional lavish features for purchase. These features include front seats with ventilation, seats with massage functions, an upgraded sound system, the rear-seat entertainment system, and available Off-Road drive modes. A stand out is the optional hands-free tailgate feature for when you’ve got your hands full, just lift your foot to trigger the sensor beneath the rear bumper to activate the trunk and make loading or unloading your vehicle effortless.

Safety

Drivers feel secure as they transport their precious cargo in this super-SUV. With aluminum tires–21’ x 9.5’ in the front of the vehicle, and 21’ x 10.5’ in the rear–the Urus has some major brawn. At the same time, the multi-link front and rear suspension, with air springs, allows for smooth riding. The Urus is athletic without compromising safety, as evident in its quick steering and high-speed cornering modes.

The car comes standard with several key safety features such as adaptive cruise control with stop-and-go technology, standard blind spot monitoring, a night vision camera, available self-parking and driver assist, and an audio theft deterrent. Additionally, it is equipped with front, side, and overhead airbags to protect drivers and occupants in case of emergency.

Explore new paths in your Urus as you take on any terrain together.  Its Pirelli P Zero front and rear tires, offered in 21’ to 23’ size options, promise traction and performance. And if you want to take a pit stop along the way? The impressive braking system is equipped with carbon-ceramic brakes and front aluminum 10 piston brake calipers. These brakes, along with the premium shock absorbers, bring the car to a smooth halt from 70 mph to a full stop in 149 ft. Additionally, the car has front and rear anti-roll bars for extra braking power.

While the manufacturer doesn’t offer a lengthy warranty– providing three years with no mileage cap, without any complimentary scheduled maintenance–this car is built to last. However, if you’re looking for that extra protection, there are several extended warranty and maintenance plans available for purchase.

Performance

The Urus is powered by a powerful 4.0-liter twin-turbocharged V8 engine with an output of 641hp, producing a maximum torque of 850 Nm (626,93 lb.-ft.) @ 2,2520-4,400 rpm. Feeling the need for speed? Accelerate from 0 to 100 km/h in 3.6 seconds, and reach a top speed of 190 mph, or 305 km/h in this sporty SUV. The 8-speed transmission is automatic with driver selectable mode, sequential shift control with steering wheel controls, and an oil cooler. Additionally, the engine has its own auto stop-start feature. The vehicle has eight cylinders, and a total displacement of 3,996 cm³.

When it comes to fuel efficiency, this Lamborghini gets 12mph in the city, or 17mph on the highway. The fuel tank has a capacity of 22.5 G. Equipped with AWD, you can drive anywhere with confidence and power.

Cost

The Urus’ MSRP totals $218,009, with a destination charge of $3,995. Compared to the rest of Lamborghini’s luxurious portfolio, this particular model is the most affordable and versatile option. Here at 360 Magazine, we took a spin in the manufacturer’s testing vehicle, which cost $282,649 with all the car’s capabilities fully loaded.

If you’re searching to cruise in style without compromising functionality, look no further than the 2021 Lamborghini Urus. Stars like Justin Bieber–who drives a custom barbie pink one, and Kanye West, who has his own custom, cream colored model–know that this super-SUV is the choice for drivers looking to stand out. Another member of the Kardashian crew, Kylie Jenner, also owns this super-SUV, which she posted about on her Instagram. Similarly, Ben Simmons of the Philadelphia 76ers flaunts his fancy super-SUV, decked out with a gloss black trim. Cardi B also just bought her husband–Offset from the rap group Migos,–one, the perfect present to transport the posh celeb duo in style. No matter where you go, every ride in the Urus promises VIP treatment to all of its passengers.

Purchase NOW.

HRE Wheels Unveils Series P1SC

HRE WHEELS UNVEILS NEW SERIES P1SC

HRE Performance Wheels launches the new Series P1SC with a variety of forged Monoblok styles with custom fitments for everything from the 2019 Ford GT to the Lamborghini Urus.

HRE Wheels has added a new line of Monoblok performance wheels to its catalog known as the Series P1SC.

Designed around HRE conical forgings for a more aggressive look and fitment, the Series P1SC wheels feature four different styles including a mesh wheel (P101SC), V-spoke (P104SC), split five-spoke (P107SC) and Y-spoke phone dial (P111SC). The Series P1SC wheels will be available in 19”-23” diameters, with the 21-inch to 23-inch diameters, also load rated for SUVs.

“The Series P1SC is the latest evolution of our best-selling Series P1,” said HRE President/CEO Alan Peltier. “The original Series P1 is iconic for HRE. They are lightweight and elegant in their design and have proven themselves to be the perfect street performance wheels. The new P1SC had to be better in every way; more purposeful, lighter, stiffer and much more aggressive in their design language to more readily complement today’s latest exotic cars.”

With efficient I-Beam structures on all spoke sides and lightweight lug pockets, the P1SC has increased stiffness and reduced mass. Particular attention was given to spoke details, including intersection points and the outer lip surface. These areas further reduce mass but also increase visual interest to create the latest in HRE Forged wheel design. P1SC is specifically designed to improve aesthetics and driving dynamics on the latest exotic cars, coupes, sedans and SUVs.  

Prices for the Series P1SC wheels start at $2,400 each and are available now at www.HREWheels.com and at authorized HRE dealers.

All HRE wheels, including the Series P1SC, are engineered to maximize stiffness and minimize unsprung mass and rotational inertia for optimal acceleration, handling, and braking performance. Each wheel is build-to-order and there are nearly infinite fitment, color and finish options available for the ultimate custom-tailored wheel buying experience.

About HRE Performance Wheels

HRE designs, engineers and manufactures 3-piece and 1-piece forged aluminum alloy wheels for Racing, Performance & Luxury cars and SUVs in their San Diego, California-based, TÜV-approved facility. HRE’s build-to-order wheel sets offer a customized choice of offsets, widths and finishes, resulting in a uniquely personal style and performance solution for each customer’s application. HRE wheels are sold through select high-end car dealerships, specialty retailers and performance companies worldwide. For more information, visit www.HREWheels.com or call an HRE wheel expert at (760) 598-1960.

PIRELLI CYBER CAR

PIRELLI PRESENTS CYBER CAR IN GENEVA

New Original Equipment Sensor System Enabling Interaction Between Tire & Car

New Technology Currently In Testing On Major Electric and Traditional Car Platforms

Cyber Car Enables a Safer Drive and Improved Performance Via Transmitting Tire Functionality to On-Board Intelligence to Adapt ABS and Stability Control Systems

PIRELLI EQUIPS NEW KEY PRESTIGE AND PREMIUM MODELS AT GENEVA

Pirelli’s digital revolution has taken a new step forward in enabling a tire to gather and transmit data. At the 88th Geneva International Motor Show, Pirelli presents its Cyber Car technology for Original Equipment in cooperation with major car makers. Cyber Car enables the tire to directly interact with the car’s on-board electronics system, and in particular the driver assistance systems, delivering important information about the car’s operation to ensure a safer drive with enhanced performance. The new Pirelli system will be in market by year end on the most innovative electric and traditional cars.

Placing sensors in the tires is an integral part of Pirelli’s Perfect fit strategy, which focuses on developing made to measure products and services that meet both driver needs and car manufacturer specializations.

CYBER CAR: WHEN TIRES AND CARS TALK TO EACH OTHER. Pirelli’s big news for the 2018 Geneva Motor Show, Cyber Car is the new smart tire system for the Original Equipment market, designed in close collaboration with car manufacturers. Cyber Car supplies important data that improves safety and performance. With the exception of tire pressures monitored by TPMS systems, up until now there has been no information collected individually by tires that is transmitted to the car. Therefore Cyber Car takes car digitalization into a new era. The tire embedded sensor is an innovative form of automotive intelligence integrated into existing driver aids that improves performance, efficiency and environmental impact through capturing and transmitting key tire data to the vehicle, such as pressure, internal temperature and tread depth. It can activate systems such as ABS and stability control. For example, by reading a tire’s ID, the vehicle can alter its set-up for a safer, more comfortable drive. By knowing the car’s accurate weight, the vehicle’s central control unit can calculate precisely how many miles can be driven before recharging.

Cyber Car informs the driver about the tire’s vertical load (vital information for electric cars), temperature and pressure through the carmaker’s interface, allowing timely intervention if the pressures are wrong. Tire maintenance becomes easier, thanks to specific feedback on tread wear and how tires should be seasonally rotated. The Cyber Car also offers bespoke services, such as servicing, car valet and roadside assistance.

The first Cyber Car fitted models will arrive this year, with several manufacturers already at an advanced stage of integrating Pirelli’s technology into their own systems. The next evolution will be the Cyber Tire system: the tire of the future, based on a technical platform capable of collecting even more data, transmitting information to the car’s on-board systems with every wheel rotation. While this technology isn’t on sale yet, it is already in action on the Ferrari FXXK: the 1000-horsepower development hypercar for track use only.

THE EVOLUTION OF PIRELLI CYBER TECHNOLOGIES. Cyber Car is the latest application from Pirelli’s Cyber Technologies platform launched in 2002, with the aim of providing maximum integration between tires, cars and drivers. Cyber Car follows the Cyber Fleet system designed for fleets and Pirelli Connesso system for everyday drivers.

The tire is the sole point of contact for the car with the road surface, therefore it can collect extensive information that’s crucial to a safer, more efficient drive; both in terms of environmental sustainability and cost savings for the driver. Pirelli’s Cyber systems are all based on a sensor placed inside the tire, which is then connected to the Pirelli Cloud. This sensor, weighing just a few grams, monitors the operating status of every tire and transmits the data to an electronic control unit. The information collected is delivered to the Pirelli Connesso app, or in the case of Cyber Car, to the car’s on-board systems and an app. Pirelli Cyber Technologies use specific systems to talk directly to the driver (Pirelli Connesso), to fleet managers (Cyber Fleet), or to car manufacturers and drivers simultaneously (Cyber Car). These systems function equally for both electric and traditional cars.

PIRELLI HOMOLOGATIONS ON SHOW. Many new stars at the Geneva Motor Show will be fitted with Pirelli tires, such as the Ferrari 488 Pista and Lamborghini Urus, as well as Italdesign’s second creation: the exclusive Zerouno Roadster. Latest-generation models such as the Audi A6 and Audi A7 Sportback, the new Bentley Bentayga V8 and hybrid, BMW X4, electric Jaguar I-Pace and McLaren Senna will also showcase Pirelli tires in Geneva. Pirelli tires also feature in the Aston Martin, Porsche and Mercedes stands.

PIRELLI CONNESSO. Pirelli presented the Pirelli Connesso system in Geneva a year ago. This technology can send information to the driver about the tire’s performance via an app. While Cyber Car is intended as original equipment, designed to work with integrated on-board systems, Pirelli Connesso is aimed at the aftermarket. The Connesso app provides services such as contacting the nearest authorized Pirelli dealer and booking a tire change.

COLOR EDITION. Pirelli’s colored P Zero tires will star in Geneva once more, having already been launched on the market in sizes of 19 inches and higher. These allow customers to personalize their tires aesthetically. The Color Edition is available in the red, yellow, green, blue, orange, silver and white base colors; plus other personalized color options. Pirelli’s exclusive technology and materials allows this, creating a protective barrier to keep colors bright and pristine throughout the tire’s life, without affecting performance.

PZERO WORLD AT GENEVA. The Pirelli area at the Geneva motor show has been designed to recreate the atmosphere of PZero World, which is Pirelli’s flagship store concept currently operating in Los Angeles and Monaco. The PZero World stores combines a refined atmosphere, cutting edge services, Pirelli Design fashion accessories, Pirelli calendar images, Pirelli Moto products and PZero Velo, Pirelli’s new line dedicated to sporting bicycles. PZero Velo also includes a Color Edition tire being launched at the Geneva show.

CSR2 Racing x Lamborghini

Zynga (Nasdaq:ZNGA), a leading social game developer, today announced the launch of the new Lamborghini Huracán Performante Spyder and Lamborghini Urus models in CSR Racing 2 (CSR2), the most popular Racing game on mobile. As the Huracán Performante Spyder and Urus make their international auto show debuts at the 2018 Geneva International Motor Show, CSR2 players will be able to interact with both vehicles in-game, giving them unparalleled, behind-the-scenes access to the world’s newest supercars.

“We are proud to partner with Lamborghini to bring the performance and cutting-edge design of the Huracán Performante Spyder and Urus to mobile players around the world,” said Julian Widdows, Vice President of Games, CSR2. “Working closely with the Lamborghini design team enabled us to capture every detail of both vehicles in stunning realism, bringing them to life for car lovers who are unable to see the unveiling in-person during the Geneva Motor Show. We are excited to take the experience a step further by giving our players the chance to take the Huracán Performante Spyder and Urus off the mobile screen and into their real-world driveway through a seamless integration with CSR2’s AR mode.”

Beginning today, CSR2 players will be able to experience the Huracán Performante Spyder and Urus in both in-game racing and real-world AR environments.Specifically:

  • The Lamborghini Huracán Performante Spyder, which debuted for the first time ever at the 2018 Geneva Auto Show, will feature a special golden cup March 9 – 12 in-game. Players will be able to collect one of 17 different configurations, including the Geneva unveiled vehicle, and take part in a special event ladder to earn rewards and upgrades.
  • The Lamborghini Urus, having made its North American debut in Detroit in January, will be the crew championship prize, with the top 10 crews getting to own the Geneva configuration of the vehicle. Lamborghini Urus season players that participate in a crew and achieve 20 million respect points will be guaranteed another Geneva configuration of the vehicle. The luxury SUV touts a cutting-edge, distinct and streamlined design, boasting Italian craftsmanship intersecting with state-of-the-art technology, making it an ultimate garage must-have for CSR2 players.

“The commitment that CSR2 takes in providing a true-to-life drag racing and vehicle ownership experience for their players aligns with the values, pride and excellence that the Lamborghini brand embodies,” said Mitja Borkert, Chief Designer, Lamborghini. “At Lamborghini, we are dedicated to creating a lifestyle experience through luxury design and outstanding performances, and it’s been a pleasure to work with CSR2 to digitally recreate both the Huracán Performante Spyder and Urus as they appear on the floor of the Geneva International Motor Show.”

Since debuting in June 2016, CSR2 has pioneered innovation in the mobile Racing category – delivering the most authentic vehicle and drag racing experience to car lovers around the world. Working closely with all manufacturers featured in-game, every vehicle in CSR2 has been meticulously recreated, with precise attention paid to every aspect of the customization experience, from paint colors and finishes to interior leather colors and trims. CSR2’s AR Mode is a next-generation car configurator experience that complements new in-game car models, allowing players to scale their vehicle to showroom specs, place and reposition their supercar in a real-world environment and share across their social channels.

Attendees of the 2018 Geneva International Motor Show can experience the Huracán Performante Spyder and Urus exclusively in CSR2’s AR mode by visiting the Lamborghini booth on the show floor March 7 – 11 for a hands-on demo.