Posts tagged with "auto show"

Veep of Marketing at Lexus via 360 MAGAZINE

Vinay Shahani

Vice President – Head of Marketing at Lexus, Toyota Motor North America

*Listen to Vinay Shahani’s full conversation with Vaughn Lowery on the 360 MAG Podcast HERE.

As a crowded child growing up in and around Detroit, Vinay Shahani was exposed to the motor industry at a very young age. He started working at the Ford Motor Company when his father (of Sindhi descent) emigrated from India to the United States in the 1960s. Vinay became a car lover under the influence of his father: “He was in the car business, and I was also in the car business because I was his son, and I loved that.” Once he moved to Michigan, Vinay earned a Bachelor’s Degree in Mechanical Engineering from the University of Michigan, a Master’s Degree in Business Administration and Manufacturing Systems Engineering from Stanford University. Currently, Vinay lives in the Dallas area.

Vinay is Vice President of Marketing for Lexus, a Japanese high-end car brand created by Toyota Inc., a position he has held since January 2021. He is responsible for Lexus’ marketing activities, including advertising campaigns, media and digital, product marketing and lifecycle management, auto shows, incentive and experiential marketing, and motorsports. He creates a “speak up” environment to make the opinions of all members of his team visible (agency partners and internal staff). Identifying social and commercial values helps expand the brand to various groups of consumers who may not align with the preferences of the Asian population, such as Walton Isaacson (black, Hispanic, and LGBTIQ community) and the IW group.

In addition, he oversees motorsports, engagement marketing, car shows, and other consumer events throughout the United States. Vasser Sullivan is a race team, with worldwide competitors such as Cadillac, Mercedes-Benz, BMW, and Audi, that Lexus empowers with some of the best drivers –  “We definitely want to win, and we have a winning team.” Meanwhile, Lexus also helps improve consumers’ skills in car track by providing the opportunity to study professionally at Performance Driving School.

Since the brand is determined to treat consumers as valued guests, one of Vinay’s top initiatives iis Lexus Hospitality, as it is inspired by the Japanese spirit of hospitality and is committed to providing excellence in customer service. 

Another dimension within the marketing field is monitoring and analyzing the results after experimenting with the Lexus IS 500 model and the Lexus RC F Track Edition. 

Under the massive influence of the metaverse today, Vinay mentions that Lexus is creating its own Mark Netscape plus Upstream to figure out what the role of Lexus is as a brand in the metaverse. In addition, they are in talks with global partners like Lexus International to find out what is being sought out in Japan while identifying markets in the US, Canada, and Great Britain. Based on the diverse target audience of Lexus in the United States, Vinay seeks to use digital media and the National Brand Day to show brand culture and emotion, even

creating a TikTok account to get closer to younger audiences.  

As a high environment-friendly brand, by 2035, Vinay plans for Lexus to be a ‘global 100% battery electric’ vehicle brand to reduce fossil fuel consumption and emissions. With these measures, it’s great to see the carbon footprint will be reduced thanks to the company’s shift. 

Finally, Vinay adds that “it is important that we know who we are as a brand from a strategic perspective.” With this, they are trying to add attractive and technological accessories to their vehicles that give the driver great confidence in the handling and control of their car. “Maintaining a love for performance cars gets your heart rate up, it excites you, and that’s something we definitely want to associate with different brands.”

Article: 

Andrea Esteban, Vaughn Lowery, Krishan Narsinghani, Armon Hayes

Resources:

Lexus & Toyota Motor North America

Links to the 2023 product announcements: Toyota New Product Showcase and 

Lexus New Product Showcase

RZ images can be found within the 2023 Lexus RZ album on this page.

Link to each brand’s Livestream press conference:

Toyota | Lexus

Link to Toyota Connected ‘Cabin Awareness’ Concept press release

Links to the final PDFs of the speaker support slides for each presentation:

Toyota , Lexus × Sequoia First Drive

Follow Vinay Shahani: Instagram | LinkedIn

Polestar Precept preview in New York City via 360 MAGAZINE

Polestar Precept

Today, Polestar Manhattan invited us to preview their Precept, exhibiting design, technology and sustainability.

“America’s newest MVP of the EV game, breaking records and necks!” – 360

Polestar revealed the Precept in February 2020 as a declaration of intent. Showcasing the future direction of Polestar’s design, sustainability and technology, the concept makes a strong statement about the brand’s intent. In October 2020, Polestar confirmed that the Precept will be put into production in the future. Polestar is documenting this journey in a YouTube series, “Precept: from concept to car.” In November 2021, Polestar confirmed that the production version of Precept will be known as Polestar 5.

Polestar continues to believe in collaborating with experts to accelerate development and provide customers with the best available technologies. Precept’s interior is defined by sustainability and offered an opportunity to work with new materials and processes. Similarly, the evolution of the HMI builds on current partnerships which maximise the integration of expertise.

Sustainable new interior materials balance modern high-tech luxury with reduced environmental impact. These sustainable materials include recycled PET bottles, reclaimed fishing nets and recycled cork vinyl. A flax-based composite developed by external partner Bcomp Ltd is featured in many interior and some exterior parts. Polestar’s ambition is to bring much of this sustainability into production.

The next generation HMI, powered by Android, builds on Polestar’s close collaboration with Google. An enlarged, portrait-oriented 15-inch centre touch screen complements a 12.5-inch driver display, and the two are linked by an illuminated blade that encompasses the entire interior. In this execution, the unique Polestar emblem floats holographically inside a solid piece of Swedish crystal between the rear seat headrests.

Supporting the advancement of a personalised and dynamic digital interface, the instrument panel also hosts an array of smart sensors. Eye tracking will allow the car to monitor the driver’s gaze and adjust the content of the various screens accordingly. Proximity sensors also enhance the usability of the centre display when driving.

The sculpted form of the Polestar Precept sets the tone for future Polestar vehicles. The vehicle’s proportions define its presence with restrained surfacing and a focus on aerodynamic efficiency.

The front grille is replaced by the Polestar SmartZone, representing a shift from breathing to seeing. An area which once channelled air to radiators and the internal combustion engine now houses technology for safety sensors and driver assistance functions. Purposefully gathered behind a transparent panel dedicated to intelligent hardware are two radar sensors and a high definition camera. The LiDAR pod, mounted atop the glass roof, is given optimal visibility as a next step towards increased driving assistance. The Thor’s Hammer LED headlight signature evolves with separated elements, taking on a dynamic, more robotic and brand-defining interpretation.

Precept features an integrated front wing above the SmartZone which accelerates air flow over the long bonnet. This allows air to attach itself to the surface earlier, which improves aerodynamic efficiency and thus improves the vehicle’s range. At the rear, the wide light-blade spans the entire width of the car, extending into vertical aero-wings – another aerodynamic feature and a nod to light-weight design.

With product development now underway, Polestar has confirmed it will produce Precept in China, where a new production facility will be established. The aim is to ensure the facility will be climate neutral and one of the most intelligent and connected automotive production facilities in the world.

Watch Precept Documentary HERE.

About Polestar Manhattan

Now officially open to the public, it represents one of 20 Polestar Spaces in a rapidly growing nationwide network. Polestar Manhattan is located in vibrant Lincoln Square and offers customers a captivating retail experience where they can learn about the brand and vehicle lineup.

“New York City is an iconic city with deep roots in design, sustainability and engineering, and opening a Polestar Space in this location will allow us to showcase the superior driving experience and high-tech minimalism that defines and differentiates Polestar,” says Thomas Ingenlath, Chief Executive Officer of Polestar. “As we continue to redefine luxury for the sustainable age, Polestar Manhattan will serve as the brand’s retail home in New York City. Polestar plans to launch and showcase three new models by 2024, and I cannot wait to see them in this location.”

Gregor Hembrough, Head of Polestar in North America, adds: “It was critical that we establish a foothold in one of the most significant and important markets in the U.S., New York. In partnership with Manhattan Motor Cars, this new showroom will allow us to reach customers throughout the New York metro area.”

The Polestar Space is staffed by Polestar Specialists who are well trained to answer questions, assist with the digital ordering process, and coordinate test drives of the brand’s all-electric Polestar 2 model range, which includes two different configurations.

Book Test Drive HERE.

Follow Polestar HERE.

Toyota Reverse Gif by Reb Czukoski for use by 360 Magazine

2023 TOYOTA bZ4X

While consumers become increasingly knowledgeable of the functionality and basics of Hybrid vehicles, their desires and curiosity will follow. As of late, Toyota assembled the opportunity to experience this new generation of automotive at their media conference E-volution 2.0 – increasing awareness and designed to dispel myths and the benefits, in efforts to declare the battery initiative as the rule and not the exception. In tail, igniting the shared responsibility to a carbon neutral future of driving. 

Many of us are cognizant of global warming and the dangers that it precedes, such as severe weather and acidic oceans. This has resulted in rainforests burning and quickened extinctions of wildlife. While people might not be able to completely give up cars for travel, the Toyota team has provided greener options as electric cars already have a smaller carbon footprint than gasoline vehicles. Read about how electric vehicles help tackle climate change

Last week, Toyota invited 360 MAGAZINE to the unveiling of the all-electric bZ4X at the ALil A Marea Beach Resort in San Diego, California. As a leader in electrification, the introduction of bZ4X represents the first of a global series of battery-electric vehicles to be introduced under the global “Toyota bZ” DNA. bZ4X will have a manufacturer-estimated range of up to 250 miles for XLE front-wheel drive models, which is almost enough to transport you from LA to Vegas. Moreover, FWD offers ample traction on the road while decreasing production costs. What’s exciting is there is also the choice for a dual electric motor for AWD. 

“With zero emissions and an exhilarating drive, the bZ4X is hitting the market at just the right time as we expand our already comprehensive electrified product lineup,” said Veep of Toyota Marketing, Mike Tripp. He continues, “As a human-centered company, Toyota remains committed to offering customers a diverse portfolio of products to meet their individual needs and move us toward a carbon neutral future.”

Design

The SUV was developed in partnership with Subaru. Thus, it’s a doppelganger of the Solterra crossover – sleek, modern and bold. The 20-inch wheels include a familiar clean design. The aerodynamically designed front exudes sex appeal featuring a hammer head shark boxed style that meshes well with Toyota’s RAV4. Don’t forget full LED lighting that add a nice futuristic touch to the outside. A panoramic sunroof is included on the limited trim. On the inside, expect soft-tex seating materials laid throughout along with a roomy cabin. 

Hybrids 

75% of buyers believe a Hybrid electric vehicle must be plugged in to charge. Hybrid electric vehicles are powered by two systems; an internal combustion engine and an electric motor that is charged through regenerative braking from energy stored in the battery. Whereas fuel burning vehicles build performance as the engine speeds. Since 1996, Toyota has paved the way in customer acceptance with the release of the Prius. With 20 miles to the gallon becoming synonymous with core technology and environmentally friendly fuel-efficient means of transportation. Now at 50 MPG, it dominates the automotive industry with a portfolio approach that there is no one size fits all solution. This vigorous tribe of Electrified vehicles encompasses the following: SiennaVensaRav4 Prime and the bZ4x.

Technology

A few major highlights surrounding the up-to-date technology include a digital key feature and wireless charging. The digital key gives owners the ability to lock, unlock, and start the vehicle with a tap of a smartphone. Convenience is key! It’s more easy than ever to swap cars with friends and family without the hassle of misplacing a physical key. Charging is also compatible with 150 kW direct current quick charging; capable of 80% charge in 30 minutes. Take climate control to a new level with seat and steering wheel heaters, plus a front-seat radiant foot-heater (a first for Toyota). 

Hydrogen Fuel Cells 

Kenworth Truck Company and Toyota Motor North America are collaborating to develop zero-emission T680s powered by Toyota hydrogen fuel cell electric powertrains. This collaboration is part of the Zero and Near-Zero Emissions Freight Facilities grant dedicated to the state of California to develop a viable hydrogen network. With 48 stations open today, 360 MAGAZINE had the opportunity to visit a Shell facility during the trip for a tutorial to a foreign concept by Norm of the ride & drive team. Hydrogen fuel cell vehicles, which use electric motors, are much more energy efficient. For instance, Mirai is innovative and defies the linear school of thought with regards to a Hybrid. It encourages more reasons to go Hydrogen. When you start the engine, hydrogen travels to the Fuel Cell Stack, where it combines with oxygen from the outside air to create electricity. At the core, it’s an extraordinary zero emission ride while the Hydrogen from the fuel tank and air entering from the intake meet in the Fuel Cell Stack. There, a chemical reaction involving the oxygen in the air and hydrogen creates electricity powering the vehicle. In the end, the only by-product is water, defining the future of fueling.   

The newly launched costal community

ALiLA Marea Beach Resort, is nestled alongside a magnificent stretch of the Pacific Ocean. Its robust design effortlessly blends into its natural habitat – like water and rock, making it an ideal locale for this activation. Similar in type to the lodging grounds, bZ4X is posed to marvel with its unwavering curb appeal and performance. Finally, Toyota has struck a cord with both environmentalists and car enthusiasts alike. The bZ4X is set to hit dealerships in late Spring of 2023.

Article: Armon Hayes,Vaughn Lowery, Krish Narsinghani, Kai Yeo

GGBAILEY at the Geneva International Motor Show

The Geneva International Motor Show (GIMS) also known as the Geneva Auto Show wrapped up Sunday March 17th, and RACEMARK (GGBAILEY’s parent company) was there showcasing its lines of OEM-quality car mats and accessories. Highlights from the show included the plug-in hybrid Jeep Renegade, the TESLA Model S3 Station Wagon and the Bugatti Baby. Many of the stunning concept cars feature custom-designed car mats by RACEMARK.

A few of our favorite cars from the show:

  • Automobili Pininfarina Battista

  • Aston Martin Vanquish Vision

  • Tesla Model 3S Station Wagon

  • McLaren 720S Spider

  • Bugatti La Voiture Noire

Automobili Pininfarina Battista

It’s the most powerful street-legal car ever designed and built in Italy, and it’s electric. Powered by its Rimac electric powertrain, the new hyper EV produces 1874bhp from four electric motors and will get you to 186mph from a standing start in under 12 seconds. No more than 150 will be made, and the price is expected to be around 2.3 million dollars. The Automobili Pininfarina’s Battista has a top speed that exceeds 217mph, making it one of the fastest cars on the planet. RACEMARK created the custom car mats specially for this incredible concept car.

Aston Martin Vanquish Vision

The Aston Martin Vanquish Vision concept car is Aston Martin’s first mid-engined production supercar. Powered by a newly developed turbocharged V-6 engine,  this lightweight concept supercar built on a bonded aluminum structure was designed to give Ferrari and McLaren some fierce competition.

Tesla Model 3S Station Wagon

In sharp contrast to the supercars at the Geneva Motor Show, was a dark green station wagon. This one of a kind model, designed by Niels van Roij Design, was a Tesla Model S converted into a station wagon. Niels van Roij Design designed the wagon as a hatchback keeping a minimal side window profile and giving the resulting car a sleek look. Although it doesn’t have the cargo room of a traditional station wagon, it easily makes up for it with plenty of style.

McLaren 720S Spider

Unusually light and aerodynamic, the MSO 720S Spider features a unique paint job along key aerodynamic surfaces such as the front splitter, hood air intakes and side panels. It boasts a top speed is 212mph with the roof up and can go from 0-62 in just 2.9 seconds thanks to its twin-turbocharged 4.0-litre V8.

Bugatti La Voiture Noire

Bugatti’s new La Voiture Noire, costing a cool $12.5 million, pushes all the boundaries. Based on the Bugatti’s Chiron, ‘The Black Car’ demonstrates how the French hypercar company is shifting toward bespoke manufacturing to satisfy the world’s most powerful and imaginative car collectors.

Grand Basel Show Delivers Unforgettable First Impression

Grand Basel, the ultimate global show for automotive masterpieces, has closed the doors to its first fair in Basel and is celebrating the resounding success of its debut on the world stage. More than 12,000 people including international connoisseurs, experts and collectors, as well as culture enthusiasts with a broad spectrum of passions.

As an inaugural show that was designed to demonstrate the spectacular presentation of the Grand Basel show concept, approximately one fourth of the cars on display were officially available to buy.

The show’s exhibits were carefully selected to just 113 cars, spread over a total show space of 32,000 square metres. Exceptional cars travelled to the show from Germany, Switzerland, Austria, Belgium, the UK, Italy.

As well as showcasing exclusive and rare cars of the highest calibre, Grand Basel presented cultural highlights and several world premieres. The fascinating ‘Linea Diamante‘ car by Gio Ponti was revealed by Prof. Paolo Tumminelli, leader of ‘The Automobile by Ponti’ project to make the 1:1- scale model a reality, 65 years after it was designed.

Other global show debuts at Grand Basel included the Delta Integrale Futurista by Automobili Amos, a restored and reimagined version of the iconic Italian hot hatch using contemporary materials and technologies; and the 2020 Tesla Roadster, which was never presented in Europe before.

Appearing for the first time at any public show anywhere in the world, the ex-Pablo Picasso Lincoln Continental was presented by Swiss artist and Grand Basel advisory board member, Sylvie Fleury. Chairman of the advisory board, Prof. Paolo Tumminelli, showed his own interpretation of automotive culture – a derelict, but entirely driveable and useable – Fiat Panda 45.

Fiat 500 Spiaggina by Garage Italia was presented by renowned creative entrepreneur Lapo Elkann – a new car built to the same principles of the original Fiat ‘Jolly’ but brought right up-to-date. Advisory board member and legendary designer, Giorgetto Giugiaro, was honoured at the show with a group of cars to celebrate his 80th birthday year. Within his curated frame was the GFG Sibylla GG 80, bringing together beautiful design with a zero-emissions powertrain.

Elsewhere at the show, cultural commentator and author Stephen Bayley presented the Ford Consul Capri designed by Colin Neal, a fascinating blend of American form, Italian name and British desire. The final advisory board curated frame was by design theoretician Prof. Dr. Michael Erlhoff, whose take on automotive culture was a selection of exquisite 1:87-scale model cars.

Grand Basel not only brought together some of the world’s most exceptional cars but presented them in a surrounding reminiscent of modern museums, honouring them as the masterpieces that they are.

Speaking after the inaugural show, Global Director Mark Backé said: “We promised that Grand Basel was not just another car show, and the guests to our first fair in Basel understand that this promise was kept. As this was the first impression for Grand Basel, certain sections were less commercial in nature and designed more as an exhibition, so that the concept could be introduced in the appropriate manner. We truly celebrated excellence in motion and were joined by a broad audience of collectors and enthusiasts interested in automobile aesthetics, technological sophistication, art and culture.”

Initial media reception to the first show has been outstanding, with the presentation hailed as “a feast of automotive beauty”, “the car as rolling sculpture”, and one publication proclaiming: “the organisers of Grand Basel have truly reinvented the motor show”.

Guests of Grand Basel provided their personal impressions from the debut show, a selection of which are included below:

Flavio Manzoni, Senior Vice President of Design at Ferrari S.p.A.:

“It’s so important to show the shape of a car as it was intended, as a masterpiece or a work of art. These presentation frames are great at stimulating contemplation – normally, we’re used to seeing cars in noisy and chaotic environments. But here, there’s nothing but the car, its name, and its date. There are no distractions.”

Duccio Lopresto, representative of the Lopresto Collection:

“Firstly, the design concept is unique and secondly, the selection of cars is amazing. It looks like we’re in an indoor Concours d’Elegance, which is very unusual and new for the scene. The focus is very much on art and design, which are my two favourite things in the car world, and I like that it’s a fresh and younger concept.”

Carlo Borromeo, Chief Designer at Automobili Amos:

“The car industry is at an important turning point right now with big changes coming on a technological and cultural level. As a result, people are finally coming to terms with the fact that cars are not just instruments, but they can be artistic and emotional objects. I have spent half of my life learning from people older than me and now I’m learning from people who are younger. This new generation really cares about these cars on a cultural level and this is the first show I’ve seen where this attitude is not only accepted, but also celebrated.”

Marc Kienle, Head of Kienle Automobiltechnik GmbH:

“We feel well presented here at Grand Basel. This environment is a perfect match for our automobiles. We met many interesting guests which are exactly our target group and talks with the potential buyers have already progressed. Participation in one of the next Grand Basel shows is of great interest to us.”

Frank Wirzberger, Brand Manager for Bugatti Frankfurt and Munich Dörr Automobiles GmbH:

“This year we wanted to see what the first show would be like, but for the next show we will certainly look to host something at Grand Basel for our own customers, to share this incredible new experience of automotive presentation with them. A challenge of our daily business is to reach new customers, and this turned out to be very easy and successful at Grand Basel.”

The format of Grand Basel was conceived so that presentation of the show in various locations around the world is part of the agenda. The automobile influences – and is influenced by – society and culture in every part of the globe, and so the discussions at Grand Basel will always have relevance.

Nobe 100 Launches

Electric Personality:

Pioneering three-wheel electric car to raise investments by launching new European crowd-funding campaign

Nobe wants to build a global community of investors on a mission to transform inner-city transportation across the world

Maverick electric vehicle brand, Nobe believes it will transform both the impact and the mood of inner-city traffic with a ‘neo-retro’ car design officially revealed to the world today. The Nobe 100 is a three-wheeled vehicle that features design quirks inspired by classic cars, but delivers a futuristic vision for inner-city travel. Alongside its official launch, Nobe has opened a crowd-funding campaign to raise investment dollars and supercharge initial production.

Nobe founder and CEO, Roman Muljar commented:

“Our aim with the Nobe 100 is to create something so effortlessly stylish that you want to lick it, while at the same time having an unparalleled effect on the impact of city traffic on the planet. We wanted to fuse together personality and conscience, not just inventing a more sustainable way to get around cities, but also making it a more exciting and charismatic experience than a petrol vehicle.”

Electric shock

At first glance, the bold, eye-catching design of the Nobe 100 belies the care and attention paid to delivering the brand’s environmental mission; it produces zero air pollution, houses upgradable technology to enhance vehicle longevity, decentralises the production process and takes up far less road space despite accommodating three people.

“The Nobe 100 is a feat of engineering and design thinking.” Continued Muljar. “We haven’t designed a new car, we’ve designed a new way to build and experience a car. We’ve reinvented the car from the wheels up.”

The power of three

As a three-wheeled vehicle, the Nobe 100 is technically classified as a trike, so has the same accessibility as a motorbike. It also has a far superior turning circle, fits smaller parking spaces than a standard small car and through offering all-wheel drive the Nobe 100 delivers great handling and stability, while offering superior grip and performance compared with two-wheel drive cars or bikes in wet and snowy conditions.

The concept and design of the Nobe 100 heralds from Estonia – a burgeoning innovation hub – employing leading electric vehicle engineers through a partnership with Tallinn Technical University. The decision to crowd-fund the project was taken to give the business a contemporary, agile business model with a community of advocates from the start.

The Nobe in numbers:

1. Three is the magic number: 3 wheels, three seats, three super cool passengers.

2. It’s all wheel drive for superb handling.

3. Combined range is 220 km.

4. Has additional, portable battery to help relieve range anxiety.

5. Fully charged in just two hours.

6. Top speed68 mph.

7. 0-60 mph in 5.9 seconds.

8. All parts upgradable.

9. Composite lightweight body.

10. Targa top/ semi convertible with removable hardtop, first cabrio EV

11. Minimalist, classic style interior.

12. Can be used as an urban or intercity vehicle.

13. Designed as autonomous-ready.

14. Nobe is a fully connected vehicle

To watch the full Nobe 100 video click: Nobe 100 Video

Toyota’s Hip Hop Auto Show

NEW YORK – On Saturday, March 31, 2018, Toyota will turn its focus from cars to stars at the New York International Auto Show as New York’s Legendary Hip-Hop Artists Doug E. Fresh and DJ Kid Capri will take center stage on the Toyota Live Stage together for a rare performance.  DJ Kid Capri – the most crowd-hyping entertainer – will kick-off the set bringing people to their feet with his high energy approach to spinning music.  Doug E. Fresh, the Original Human Beat Box, will join Kid and take the audience on a musical journey back to the 80’s with his note-perfect imitations of drum machines, effects, and samples of hip-hop classics.  Doug’s sound, like the Toyota brand, transcends language and culture moving people both young and old.

Doug E. Fresh, a native of Barbados, was raised in New York and feels a special bond to returning home to perform on opening day of the New York International Auto Show mixing Hip-Hop and cars.  Doug says, “Hip-Hop is supposed to uplift and create, to educate people on a larger level and to make a change.  And, we love to listen to music in our rides.  So why not turn up the volume live on stage with Toyota.”

When: Saturday, March 31, 2018 – Toyota Exhibit Area, Level 3, Toyota Live Stage

2:00 – 2:30 p.m. ET – DJ Kid Capri will open to hype-up the crowd

2:30 – 3:00 p.m. ET – Doug E. Fresh and Kid Capri Live Performance

3:00 – 3:30 p.m. ET – Doug and Kid Selfie Photo Session with select audience

Where: 2018 New York International Auto Show – Toyota Exhibit, Level 3, Toyota Live Stage

Jacob K. Javits Convention Center

655 West 34th Street

New York, New York 10014

Who: Doug E. Fresh, “The Original Human Beat Box,” was born in Barbados, but raised in Harlem, NY.  He isknown for his songs like “The Show/La Di, Da Di,” “All the Way to Heaven” and “Keep Risin’ to the Top.” His music has transcended through time and attracts consumers from all age groups. From the 80’s to 2017, Doug E. Fresh is still the best emcee of all time.  DJ Kid Capri, born in Bronx, NY, first hit the hip-hop scene on Russell Simmons Def Comedy Jam as the DJ.  Since then, he has toured with Sean Combs, LL Cool J, Busta Rhymes, Jay-Z, and Mary J. Blige just to name a few.

CSR2 Racing x Lamborghini

Zynga (Nasdaq:ZNGA), a leading social game developer, today announced the launch of the new Lamborghini Huracán Performante Spyder and Lamborghini Urus models in CSR Racing 2 (CSR2), the most popular Racing game on mobile. As the Huracán Performante Spyder and Urus make their international auto show debuts at the 2018 Geneva International Motor Show, CSR2 players will be able to interact with both vehicles in-game, giving them unparalleled, behind-the-scenes access to the world’s newest supercars.

“We are proud to partner with Lamborghini to bring the performance and cutting-edge design of the Huracán Performante Spyder and Urus to mobile players around the world,” said Julian Widdows, Vice President of Games, CSR2. “Working closely with the Lamborghini design team enabled us to capture every detail of both vehicles in stunning realism, bringing them to life for car lovers who are unable to see the unveiling in-person during the Geneva Motor Show. We are excited to take the experience a step further by giving our players the chance to take the Huracán Performante Spyder and Urus off the mobile screen and into their real-world driveway through a seamless integration with CSR2’s AR mode.”

Beginning today, CSR2 players will be able to experience the Huracán Performante Spyder and Urus in both in-game racing and real-world AR environments.Specifically:

  • The Lamborghini Huracán Performante Spyder, which debuted for the first time ever at the 2018 Geneva Auto Show, will feature a special golden cup March 9 – 12 in-game. Players will be able to collect one of 17 different configurations, including the Geneva unveiled vehicle, and take part in a special event ladder to earn rewards and upgrades.
  • The Lamborghini Urus, having made its North American debut in Detroit in January, will be the crew championship prize, with the top 10 crews getting to own the Geneva configuration of the vehicle. Lamborghini Urus season players that participate in a crew and achieve 20 million respect points will be guaranteed another Geneva configuration of the vehicle. The luxury SUV touts a cutting-edge, distinct and streamlined design, boasting Italian craftsmanship intersecting with state-of-the-art technology, making it an ultimate garage must-have for CSR2 players.

“The commitment that CSR2 takes in providing a true-to-life drag racing and vehicle ownership experience for their players aligns with the values, pride and excellence that the Lamborghini brand embodies,” said Mitja Borkert, Chief Designer, Lamborghini. “At Lamborghini, we are dedicated to creating a lifestyle experience through luxury design and outstanding performances, and it’s been a pleasure to work with CSR2 to digitally recreate both the Huracán Performante Spyder and Urus as they appear on the floor of the Geneva International Motor Show.”

Since debuting in June 2016, CSR2 has pioneered innovation in the mobile Racing category – delivering the most authentic vehicle and drag racing experience to car lovers around the world. Working closely with all manufacturers featured in-game, every vehicle in CSR2 has been meticulously recreated, with precise attention paid to every aspect of the customization experience, from paint colors and finishes to interior leather colors and trims. CSR2’s AR Mode is a next-generation car configurator experience that complements new in-game car models, allowing players to scale their vehicle to showroom specs, place and reposition their supercar in a real-world environment and share across their social channels.

Attendees of the 2018 Geneva International Motor Show can experience the Huracán Performante Spyder and Urus exclusively in CSR2’s AR mode by visiting the Lamborghini booth on the show floor March 7 – 11 for a hands-on demo.

A Guide to Detroit 

With Little Caesars Arena now open and all four major sports teams in the heart of downtown, it’s an exciting time to be a Detroit sports fan. In fact, it’s been 38 years since the Detroit Pistons have played in The D. Visit nba.com/pistons for ticket information.

 

The Detroit Red Wings walked the red carpet to open this season at their brand new home in The District Detroit, Little Caesars Arena. Wings fans are hopeful this renewed energy will carry them to another shot at the playoffs. For the full schedule, visit redwings.nhl.com.

 

Explore bars, shops and beautiful ice sculptures Jan. 12-14 at the Plymouth Ice Festival, the largest, free ice festival in Michigan. Dedicated to the art of ice carving, this event in downtown Plymouth also features live music and fun for the whole family. Visit plymouthicefestival.com for more information.

 

In the Motor City, there’s nothing quite like the North American International Auto Show. This spectacular show of innovation takes visitors to the future of the auto industry. Don’t miss this world-class event at Cobo Center Jan. 20-28. For more information, visit naias.com.

 

Things heat up outside at the Meridian Winter Blast Jan. 26-28 with family fun and more than 50 live music acts. Dance to the beat on your feet – or on your ice skates – in Detroit’s beloved Campus Martius Park. A 30-foot high winter slide whisks riders through a pitch-black tunnel at speeds of up to 20-mph. Visit winterblast.com for event details.

 

Nothing beats the cold, dark days of winter like barbeque, beer and live music. Every restaurant becomes a venue during the Ferndale Blues & Music Festival at the end of January each year. For dates, details and the full festival lineup, visit ferndalebluesfestival.org.

 

Enjoy ice-skating, ice carving, sledding and more at the Aqua Freeze Festival in St. Clair ShoresFeb. 17-18. This year there will also be pony rides and a petting zoo, with a theme of Once Upon a Time. Visit scsaquafreezefest.com for all the details.

 

Hear the revving of engines as custom hot rods roll into Cobo Center March 2-4 for Autorama, complete with interactive displays, demonstrations, guest appearances and prizes. Get the details at autorama.com.

 

One of the most celebrated winter holidays in metro Detroit is Fat Tuesday. Celebrate Packzi Dayon Feb. 12 by indulging in authentic treats from Hamtramck. Don’t be late! Hungry revelers line up in the early morning hours to get their hands on these delicious jelly donuts. Visit hamtramck.us for more information.

 

The shamrock-studded runners and parade floats will make their way down Michigan Avenue for the annual Corktown St. Patrick’s Day Parade Mar. 11. One of the surest signs spring is approaching, this event has plenty of bagpipes, marching bands and green beer. Visitdetroitstpatricksparade.com for details.

 

Get your brackets ready as the 2018 NCAA Men’s Basketball Tournament comes to The D this year. Head over to Little Caesars Arena March 16-18 to catch the action. For tickets visitolympiaentertainment.com.

 

Take part in a true Detroit tradition as the Marche du Nain Rouge banishes Detroit’s “harbinger of doom” while celebrating all that is good in the city. Help to liberate its people from the grips of the Nain by joining in the parade on the streets of Midtown/Cass Corridor Mar. 25. Get the story atmarchedunainrouge.com.

 

Michigan Comedyfest showcases the talents of the LGBT community. This sidesplitting show is hosted by Equality Michigan and takes place at the Ford Community and Performing Arts Center in Dearborn. Visit dearbornfordcenter.com for all the details.

 

Take in the views of historic Greenfield Village from a Model T when the village reopens April 14. Step back in time inside dozens of historical buildings, homes and laboratories – such as Wright Cycle Co. and Thomas Edison’s laboratory. Take in a game of historic baseball and get lost in this old time treasure. Stroll over to thehenryford.org for more information.

 

Despite what the weather might suggest, for most Detroiters the first day of spring is Opening Day at Comerica Park (March 29 this year). Arguably, it’s the most fun day of the year downtown as the citywide celebrations and old English D logo wear flood the streets of Detroit. Go to mlb.com/tigersfor ticket information.

 

Be sure to check out the dozens of new restaurants, breweries, distilleries and coffee shops that have recently opened. Eastern Market Beer Co. has brought new life to not only the facility it’s in, but to the tradition of brewing beer in Eastern Market. The Apparatus Room inside the Detroit Foundation Hotel is a restaurant that is “historic while tastefully modern” as well as delicious. Too cold to go out? Order up UberEats to get the food you want from the Detroit restaurants you love with the help of Uber. For a more on new dining options, check out our recent blog article 6 New and Popular Detroit Restaurants.

 

Save 20 percent or more on popular Detroit attractions with The D Discount Pass. Current participants include the The Adventure Park at West Bloomfield, Automotive Hall Of Fame, Charles H. Wright Museum of African American History, Ford Piquette Avenue Plant, The Henry Ford, Legoland Discovery Center Michigan, Lucky Strike Entertainment, Michigan Science Center, Motown Museum, Outdoor Adventure Center, Sea Life Michigan Aquarium and Wheelhouse Detroit. The D Discount Pass is accepted at participating venues through December 31, 2018. To take advantage of these offers, go to visitdetroit.com/discount.

 

Exhibits:

Explore the works of the most popular and financially successful painter in mid-19th-century America, Frederic Church. Take a trip to the Detroit Institute of Arts to experience Church: A Painter’s Pilgrimage through Jan. 15. Then experience the story of the Detroit hip-hop scene through D-Cyphered: Portraits by Jenny Risher through Feb. 18. For exhibit details, visit dia.org.

 

Now open at The Henry Ford Museum of American Innovation, check out The Science Behind Pixar through March 18. Explore the science, technology, engineering, and math (STEM) concepts used by the artists and computer scientists who help bring Pixar’s award-winning films to the big screen. For more information, visit thehenryford.org

 

There are plenty of public shows throughout metro Detroit to keep you busy this winter. Visit the Detroit Marriott at the Renaissance Center March 2-4 for the Motor City Tattoo Expo. Take a swing at Suburban Collection Showplace for the Michigan Golf Show Mar. 9-11. Fishing enthusiasts won’t want to miss the Midwest Fly Fishing Expo March 10-11 at the Macomb Community College Sports & Expo Center. Find the boat you’ve been waiting for (or just imagine it) by visiting the Novi Boat Show March 15-18 at Suburban Collection Showplace. For additional events and expos, check out visitdetroit.com.

MASERATI DEBUT

Maserati debuts Nerissimo Package 

for Levante, Ghibli and Quattroporte 

at Los Angeles Auto Show

 

·     New Nerissimo “black” package now available for Levante, Ghibli and Quattroporte models

·     2018 Ghibli and Levante now available in new GranLusso and GranSport trims

·     GranTurismo and GranTurismo Convertible MY18 receive exterior restyling and interior upgrades

 

Modena 30 November 2017 – Maserati’s groundbreaking Nerissimo package will be shown for the first time this week on the Levante SUV, Ghibli sport executive sedan and flagship Quattroporte at the 2017 Los Angeles Auto Show. The Nerissimo “black” option, will stun West Coast audiences with its edgy and dark palette in both sedans and SUV at the Los Angeles Convention Center, from December 1-10.

 

The Nerissimo package embodies the excitement of urban night and enhances the aesthetic sportiness of the Levante, Ghibli and Quattroporte vehicles. Breathtaking Nero paint combines with Black Chrome finishing on the grille upper bezel trim, rear trunk accent, side air vents, trident logo on the front grille, Maserati badges on the c-pillars and the Maserati logo, model, engine and vehicle version name on the rear of car to create a truly unique statement. Also getting clothed in black are the window surrounds, exhaust tips and vertical grille bars. Two additional paints, Nero Ribelle and Grigio Maratea, are offered on Ghibli and Quattroporte in combination with the Exterior Carbon Package.

 

Complementing the debut of these new Nerissimo vehicles, the ‘House of the Trident’ also proudly brings their entire luxurious portfolio to the City of Angels, with the full 2018 Maserati model year lineup planned for display during the auto show. Maserati’s product range now includes the Ghibli sport sedan, flagship Quattroporte executive sedan and Levante SUV, along with the new GranTurismo and GranTurismo Convertible sports cars.

 

All four distinct model lines have received upgrades for 2018. Significant updates to the Ghibli and Levante MY18 include the addition of GranLusso and GranSport trims, previously introduced in the Quattroporte range. With the new Maserati range strategy, customers can now choose one of two distinct trims for the Levante and the Ghibli: GranSport or GranLusso. GranSport was conceived to meet the demands of a sportier expression of the high-end lifestyle, while the sophisticated and luxurious GranLusso cabin combines a choice of Ermenegildo Zegna silk or full premium Italian leather upholstery, and includes upgrades such as wood trim and wooden/leather steering wheel.

 

For 2018, the Ghibli and Quattroporte now also feature Adaptive full LED headlights with glare-free high-beam, based on Matrix technology for Ghibli, developed in collaboration with Magneti Marelli Automotive Lighting, and L-shape technology for Quattroporte. In addition, both Maserati sedans can be fitted with power-upgraded 3.0L V6 424hp engine with the new, performance-enhancing Integrated Vehicle Control system (IVC), developed by Bosch in collaboration with Maserati.

 

For the iconic GranTurismo and GranTurismo Convertible, 2018 brings an elegant restyling for improved aerodynamic performance, and an upgraded interior with a brand new driver interface and state-of-the art infotainment system.   

 

Other notable announcements for the Los Angeles Auto Show include, for the first time, the introduction of Electric Power Steering (EPS) by Maserati, enabling new Advanced Driving Assistance Systems (ADAS) with active functions. EPS has replaced hydraulic power steering on both Maserati sedans, as well as on the Levante, providing better handling and comfort, while retaining the razor-sharp steering feel that is typical to every Maserati. 

 

Octo Maserati GranLusso and GranSport by Bulgari
Continuing its prestigious partnership with Maserati, Bulgari has created two new Octo Maserati watch models, which will be officially displayed at the Los Angeles Auto Show. The new Octo Maserati GranLusso and GranSport by Bulgari are firmly focused on exclusivity and reserved for Maserati owners.


They feature retrograde minutes and jumping hour displays with a spectacular dial effect intended to recall the rev counter of a real Maserati, along with topstitched leather strap reminiscent of Maserati upholstery.


Maserati Capsule Collection by Ermenegildo Zegna
Maserati and Ermenegildo Zegna are pleased to present at the Los Angeles Auto Show the Maserati Summer –Spring 2018 Capsule Collection, inspired by the GranLusso trim, featuring a dedicated Ermenegildo Zegna fabric, now available for Ghibli, Levante and Quattroporte models.


The sophisticated collection of travel-oriented clothing in microfabrics with micro nubuck details, together with the luxurious personal leather bags and accessories, are tangible representations of the craftsmanship and elegance that characterize the two Made in Italy brands. The collection also demonstrates another concrete result of the long-term partnership that was inaugurated in 2013.