Posts tagged with "consumer"

Aston Martin image from sassy films for 360 MAGAZINE article

ASTON MARTIN COGNIZANT FORMULA ONE™ TEAM LAUNCHES THE AMR21

Team launches first Aston Martin Grand Prix car in 61 years, in high-tech virtual live event watched by fans all over the world

The Aston Martin Cognizant Formula One™ Team has today revealed to the world its 2021 Formula One World Championship competitor, the new AMR21, in a virtual live event.

One of the most anticipated Formula One car launches in recent years took place in The Vault, an immersive virtual experience that played host to the historic moment when Aston Martin unveiled its first Grand Prix car since the DBR5 which was raced by Roy Salvadori and Maurice Trintignant in the 1960 British Grand Prix. 

The AMR21 was revealed in a striking green livery in recognition of the brand’s traditional racing colours, carrying prominent branding from title partner, Cognizant, the IT giant helping lead the team’s digital transformation journey towards future success.

The recent influx of new partners ensured that the AMR21 was presented with logos from a host of global brands alongside Cognizant, including Peroni, Crypto.com, SentinelOne, EPOS, NetApp, Girard-Perregaux and Replay. The long-standing support of BWT continues with the addition of a delicate magenta stripe down each side of the chassis. Ravenol, JCB, Bombardier and Pirelli all continue their partnerships into the new era. 

Aston Martin Lagonda’s Executive Chairman, Lawrence Stroll, opened today’s event and welcomed fans, media, colleagues and partners who were enjoying the show virtually from all around the world. He was joined by Tobias Moers, CEO of Aston Martin Lagonda; Otmar Szafnauer, CEO and Team Principal of Aston Martin Cognizant Formula One™ Team; and, by video link, Brian Humphries, CEO of Cognizant, who all spoke of the great significance of seeing the Aston Martin name back on the Formula One grid.

The new driver pairing of Sebastian Vettel and Lance Stroll were also prominent in the presentation, as well as Aston Martin Cognizant Formula One™ Team Technical Director, Andrew Green. 

Lawrence Stroll, Executive Chairman, Aston Martin, commented: 

“I have dreamed about this day for a very long time. I have always been a car guy, since I was a child. I have always loved racing, too. My first dream was to own a Formula One team. My second dream was to acquire a significant shareholding in Aston Martin Lagonda. Today is about the merging of those two dreams. So, as I say, today is all about dreams, and it shows that dreams really can come true, in the shape of our new AMR21.” 

Sebastian Vettel, Driver, Aston Martin Cognizant Formula One™ Team, said: 

“Even though I have raced for four Formula One teams and for many years, starting a new season with a new team still gives me a sense of excitement.

“As a driver, I have always kept my eye on the competition and this team has consistently impressed me with what they have been able to do without the biggest of budgets. So, when Lawrence [Stroll] and Otmar [Szafnauer] approached me last year, and explained what their ambitions were, I was immediately very motivated to join the team.” 

Lance Stroll, Driver, Aston Martin Cognizant Formula One™ Team, added: 

“This is such an exciting time of the year. The car launch is when everything starts to feel real again, especially this year with our new identity as Aston Martin Cognizant Formula One™ Team. The new name is exciting for everyone and there is a massive buzz around the factory.” 

Now that the new Aston Martin Cognizant Formula One™ Team car has been revealed to the world, tomorrow marks the exciting and much anticipated track debut of the AMR21, before it makes its journey to Bahrain for testing next week (March 12th-14th) ahead of the Bahrain Grand Prix on March 28th. 

Herbalife article illustration by Heather Skovlund for 360 magazine

The Entrepreneurs Top Tech Tools

Rhonda VetereChief Information Officer, Herbalife Nutrition

When the world shut down due to the pandemic, everything changed, especially for small businesses. Suddenly, the ability to connect to customers became even more critical, and the safe way to do so is through technology. While companies have long relied on email or text messaging to communicate, many entrepreneurs found they needed to expand their technology toolkit, becoming more creative and resourceful with how they conduct business and compete effectively. As a technology expert who advises more than 3.4 million entrepreneurs around the world on technology solutions that can help them serve their customers and manage their business, I recommend the following tech tips to help you power your business. 

Customer service 

We are living during a time of tremendous technology transformation. Gone are the days when people waited for what seemed an eternity to send or receive a message. Time has sped up, and with it is the demand from customers for immediate attention. According to recent research, 82% of consumers expect a quick response from brands. Keeping up or ahead of customers requires staying on top of technology trends and ensuring that you have the tools to compete in the digital age.  

For website support, many entrepreneurs use a live chat tool that can help customers with basic questions. Many of these tools can be used on social media as well. If paid chat options are price prohibitive, there are also useful and free tools, including Zoho Desk.

Communication and collaboration 

Video conferencing and video chat applications grew exponentially during the pandemic. In March, video conferencing apps saw 62 million downloads. Entrepreneurs are using video apps for connecting with customers, partners and vendors. While these tools are excellent for meetings, they are also useful for maintaining connections with industry organizations and networking groups. Many of the tools allow break-out rooms for a small meeting within a session, creating an intimate and collaborative space. 

As you continue to build your reputation as an expert in your industry, video conferencing can also be used to host a webinar for existing and potential customers. Many entrepreneurs are hosting panel discussions, bringing in other partners and collaborators. These sessions can be taped and repurposed as content for your social media channels, website and email marketing. There are many video conferencing options, including, Joinme, which has a free plan that lets you invite up to 10 video participants 

Social media 

Social media is not just for sharing videos and memes – it is a top business tool. Your customers are on Facebook, Twitter, Linkedin, YouTube, and Instagram. Once you identify which channels you want to use, you need to post engaging content. These can range from news about products, sales and impactful information. Posting across several channels every week can be daunting. Thankfully, many social media tools help you schedule and publish your content that can be calendared and posted automatically. These tools range from Hootsuite (which has a free option) to Zoho Social to Buffer

Slack  

More and more brands, companies and entrepreneurs use Slack to communicate with their customers. It’s a great place to provide relevant updates, tips and advisement, and new product announcements. It also gives your customers a place away from social media to share stories and entrepreneurs a place to connect with their team more visibly easily. 

Storage  

There is a lot of discussion about the term “the cloud.” Think of the cloud as an off-site storage locker, where all your critical information is safe and secure – and easily sharable. Google DriveDropbox, or Microsoft Sharepoint safeguard your backups and allow users access from any location. Moving your work to the cloud not only benefits you to work from anywhere and any device, but it also makes it easy to share content with your customers.  

Email Marketing 

Your marketing toolkit may contain a variety of options – one of which is email marketing. Sending professionally designed, informative newsletters to your customers is a great way to keep in touch. One of the most popular companies in the business is Mailchimp. Even better, If your company sends fewer than 12,000 email messages per month to fewer than 2,000 subscribers, you can take advantage of Mailchimp’s Forever Free plan. 

E-commerce 

The pandemic has changed how we shop. Overnight, people began to purchase everything from groceries to furniture online and in record numbers. Customers now expect to buy their products online. They expect the experience to be easy and fast. There are many great e-commerce platforms out there, such as Shopify, a one-stop-shop for setting up your e-commerce store, to Amazon’s beyond popular platform. Shopify offers a 14-day free trial, and you can use it to chat with customers online, track orders and send invoices.  

One final note. As a technologist, I remind everyone that interaction with your customers is up to you. Nothing supplants human interaction and connection. With limits on our in-person meetings, it is even more essential to find ways to build businesses. Mix up how you connect with others – pick up the phone, or schedule a Zoom, to call a handful of customers every day. Don’t forego a personal email that is not meant to sell a customer or colleague – but to check-in with them and see how they are doing. Technology is a fantastic tool that helps small businesses act big. The challenge is to make the technology connections feel more three-dimensional vs two-dimensional. Technology can help us be more efficient and productive, and while it can enhance our communication, it will never replace the incredible power of the human relationship. That part is up to you.  

Kidrobot × Keith Haring

Continuing the celebration of inspirational artists of the 20th century, Kidrobot in collaboration with the Keith Haring Foundation brings art to life with the first collectible 3-inch tall Dunny mini figure series featuring the work of Keith Haring. Each of the 12 Dunnys in this Kidrobot x Keith Haring Dunny Series features one of Keith Haring’s iconic art pieces from his short but impactful career. 

The series is now available at select Kidrobot retailer stores and for order online at Kidrobot.com.

Each blind boxed figure retails for $11.99 each.

ABOUT KEITH HARING

Keith Haring was an iconic pop artist and graffiti artist inspired by the New York City street culture of the 1980s. Inspired by the originality and spontaneity of spray-paint graffiti Haring began producing chalk drawings on blank NYC Subway advertisement boards. As his career progressed his art spread to other mediums and he rose to the top of the art world with mass appeal. Haring continued to create public art with the intention of making art accessible to all, which resonates with the mission of Kidrobot.

Haring was involved in numerous charities and causes and hosted drawing workshops for kids around the world. After being diagnosed with AIDS in 1988, he founded the Keith Haring Foundation. His later works leading up to his death in 1990 contained political and societal statements that encapsulate the era. His art has since become iconic and remains relevant to this day.

The Rolling Stones – World Exclusive Store

The rock ‘n’ roll legends that are the Rolling Stones will open a world-first flagship store, ‘RS No. 9 Carnaby’ at 9 Carnaby Street in London’s Soho. The new store, created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, will feature all the hallmarks of the iconic band and include exclusive new fashion and merchandise under the ‘RS No. 9 Carnaby’ brand available in-store and online beginning 9 September 2020. The Rolling Stones said:“Soho has always encapsulated Rock ‘n’ Roll so Carnaby Street was the perfect spot for our own store. We are confident this exciting project that our friends at Bravado have created will be an unrivaled experience for everyone to come to London and enjoy.”

The collections include exclusive and contemporary collaboration pieces for fans of all ages, including men’s, women’s and children’s fashion and accessories. A special glassware has been developed with Baccarat engraved with the Rolling Stones tongue. The store will feature chairs and scarves from The Soloist, and raincoats and hats from premium Swedish raincoat brand Stutterheim. The store will also introduce ‘Stones Red,’ the official colour from Pantone which is established from the first use of the band’s iconic logo. A collection celebrating the Rolling Stones official Pantone colour along with exclusive limited-edition vinyl will also launch with the store. The band’s continuing album and single releases will be at the heart of the shop’s pulse and Bowers & Wilkins speakers will play tracks from the greatest rock ‘n’ roll band in the world including the upcoming release of the remastered Goats Head Soup album and Scarlet single. You can’t always get what you want, but you’ll definitely be able to get what you need. Jointly curated by the Rolling Stones and Bravado, the shop fit follows the brand colours of red and black and the glass floor features lyrics, while the fitting rooms are adorned with iconic album artwork. Mat Vlasic, CEO, Bravado said:“With this innovative partnership, the Rolling Stones add yet another cultural touchpoint to their rich legacy. RS No. 9 Carnaby is the result of years of planning and decades of building one of the world’s most recognized brands. It creates a destination where fans can connect and immerse themselves in the music, style and spirit of one of the world’s most iconic and beloved bands.” For those in the know, the store’s window features a world first soundwave installation – taken from the opening to the 1966 hit track ‘Paint It Black’. One thing is for sure, when this shop opens on 9 September, fans of the band will want to be there.

Rita Azar illustrates fashion article in 360 MAGAZINE

Joor × Chalhoub

Today, Chalhoub Group, the luxury goods retailer and distributor headquartered in Dubai, and Level Shoes, the globally recognized retail concept and destination dedicated to the world of footwear, entered into an exclusive partnerships with JOOR, the world’s industry-standard digital wholesale platform for fashion. Chalhoub Group and Level Shoes join JOOR’s list of more than 30 exclusive retail partners, which includes traditional retailers like Neiman Marcus, Bergdorf Goodman, Harrods and Printemps along with e-commerce based retailers such as 24 Sevres, Shopbop and East Dane. Three quarters of the world’s luxury brands use the JOOR platform to conduct their wholesale business.

Chalhoub Group, which includes Level Shoes and the department store Tryano will use JOOR to power their digital expansion across the Middle East. With this new partnership, Chalhoub joins an exclusive list of 200,000 retailers who can connect with over 8,600 brands worldwide. The rich features of JOOR’s wholesale management platform include seamless navigation of the rapidly changing fashion world using advanced order management, and unprecedented business intelligence via a suite of customizable reports.

“We are thrilled to welcome Chalhoub Group to JOOR’s roster of enterprise retailers,” said Kristin Savilia, CEO of JOOR. “There has never been a more critical time for retailers to use technology as a competitive advantage, enabling 24/7 shop accessibility to buyers and brands from anywhere in the world.”

JOOR’s partnership with Level Shoes comes amidst an increased effort to bring footwear customers onto the JOOR platform and supports JOOR’s push into the Middle East. Earlier this month JOOR announced a partnership with the Arab Fashion Council  to collectively work to digitize Middle Eastern brands. By giving Chalhoub Group and Level Shoes a centralized place to grow their businesses, JOOR will play a key role in helping the companies increase their data insights, orders and access the opportunity of online wholesale growth.

“Digital transformation is something our industry needs to embrace quickly,” said Rania Masri, Chief Transformation Officer of Chalhoub Group. “It was important to us to select a truly global platform which is already used by our brand partners, making it easy for our buyers to build their assortments. It has also been a great experience working with the JOOR team to roll out the platform across Level Shoes and Tryano.”

Oakley Debuts Precious Mettle OVERTHETOP

Oakley is bringing back the OVERTHETOP, the unique, disruptive design that was unveiled on the world’s biggest sports stage twenty years ago. To celebrate the anniversary, Oakley will release the “Precious Mettle OVERTHETOP” on the day that would have marked the final competitive events of this year’s Summer Games.

Only 20 units of the Precious Mettle OVERTHETOP have been produced worldwide, and each will retail for $2,000 on Oakley.com at 12pm EST on Fri, Aug 7th. 

The new iteration has been created from the original mold, featuring the same revolutionary, stemless design that fits over the top of the head rather than around it. With a gradient color treatment that fades from aged gold to silver and bronze, the eyewear is launched in recognition of the Games that didn’t happen and pays tribute to those who push through and overcome adversity during a time of uncertainty.

Eamonn Burke illustrates a rock music video article for 360 MAGAZINE

Lukas Nelson ’56 Les Paul Junior Available

For the Lukas Nelson ’56 Les Paul Junior spec sheet and info: Here.

By leveraging its iconic past and leaning into an innovative future, Gibson has set the stage for the next era of shaping sound for present and future with instruments that nurture new players across generations and genres of music. Gibson and Lukas Nelson have announced today, theyߣll release the first-ever Gibson USA Lukas Nelson 56’ Les Paul Junior. Later tonight, tune-in to watch a Live Q&A with Lukas Nelson about his musical history and songwriting at 7:00pm CTon Gibson TV. Lukas will answer questions from fans and share a special announcement from his studio in Los Angeles, tonight at 7:00pm CT/5:00pm PT/8:00pm ET,all on Gibson TV.
Lukas Nelson knows all about legacies, indeed he’s been hard at work carving his own for most of his young, but extremely eventful life. This customized Gibson Les Paul Junior is inspired by Lukas Nelson’s own 1956 Junior. “The beauty of this guitar is that it is very versatile with the sound. In fact, I can get a lot of different tones just from the P90 and the way that I attack the strings and through the intonation and the vibrato that I give,” says Lukas Nelson. If I hit it lighter, it doesn’t break up as much. If I get into it, it gets a lot of grit and dirt and breaks up. It’s a versatile tone, which Iߣm pretty grateful for. Frankly, Gibson has been nothing but incredible to us to me since I’ve met them. And this guitar has taken me on a long journey. It’s taken me to some amazing places, and I hope that a lot of other people get the same opportunity with their version of my guitar.

With his primary focus as the front man of Lukas Nelson & Promise of the Realover the release of six studio albums, four Eps and world tours, Lukas and the band have evolved into an emergent and vital force in American music. In song after song, on stage after stage, Lukas and POTR have sharpened the edges of their singular sound, one that nods to their influences while also pushing forward into uncharted territory. The never-ending road also beckons with additional projects, Lukas and his band POTR’s frequent performances as Neil Young’s band and of course, performances alongside his father in Willie Nelson & Family.

Lukas and Gibson’s Luthiers worked closely to develop his Lukas Nelson 56’ Les Paul Junior. Several prototypes were road tested by Lukas on tour over this past year and the end result is Lukas’s vision. Based off his beloved 1956 Les Paul Junior which has been his main guitar for several years, the Lukas Nelson 56’ Les Paul Junior is rooted in tradition with some modern enhancements. Like his original, the single cutaway slab Mahogany body, and neck are crafted of genuine Mahogany for its resonant tonal characteristics and moderate weight. The fat 50’s-style neck profile feels smooth and comfortable while providing rigidity and sustain. It features a Rosewood fingerboard with dot inlays and medium jumbo frets for a vintage feel with modern playability. Finished in a deluxe satin Vintage Sunburst, this shade was developed to capture the same vintage patina of his original. The single, dog-ear P-90 pickup features Alnico III magnets and is voiced to replicate the tonal response that Lukas requires. The single volume and tone controls have gold speed knobs (as used in 1956) and are hand-wired featuring an orange drop capacitor and original spec 500k vintage audio taper pots. The aged nickel-plated hardware includes Vintage Deluxe strip style tuners w/ white buttons like the originals but feature a higher gear ratio for improved performance. The 50’s style wraparound bridge provides the same look and solid resonance as the original, but it is made with a stealthy compensation contour to improve intonation accuracy. The new Gibson USA Lukas Nelson 56’ Les Paul Junior will officially be available worldwide at all Authorized Gibson Dealers in August 2020.

Earlier this year, Lukas Nelson & Promise of the Real released Naked Garden via Fantasy Records. A companion to the group’s highly acclaimed 2019 LP, Turn Off The News (Build A Garden), this 15-track collectioncaptures the joyful spirit and creative intensity of POTR’s News with previously unreleased songs and alternate cuts that came out of those sessions at Shangri-La and Village Studios. Wide-ranging in scope and minimalist production Naked Garden embodies the band’s shared spiritual connection and consummate musical chemistry. Guitarist/vocalist Lukas Nelson and his band, Promise of the Real which is rounded out by bassist Corey McCormick, drummer Anthony LoGerfo, percussionist Tato Melgarand multi-instrumentalist Logan Metz, teamed with John Alagia to produce Naked Garden. A few of the album’s many highlights includes the studio version of fan favorite Entirely Different Stars, the plaintive romance of Movie In My Mind, a rough, early-stage version of Bad Case, and Lukas’ unearthly falsetto on the classic country waltz, The Way You Say Goodbye. Listen to the lead track, a supercharged, alternate version of Civilized Hell HERE and watch the trailer for Naked Garden HERE.

About Gibson:

Gibson Brands, the world’s most iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for more than 100 years. Founded in 1894 and headquartered in Nashville, TN, Gibson Brandshas a legacy of world-class craftsmanship, legendary music partnerships and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brandsportfolio includes Gibson, the number one guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone,Kramer, Steinberger and the Gibson Pro Audio division KRK Systems. Gibson Brands is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands. Learn more at Gibson.com and follow us onTwitter, Facebook, Gibson TV and Instagram.

Lukas Nelsons’ ‘56 Les Paul Junior
For over 45 years. Serengeti® has been committed to developing the world’s most advanced sunglass lens technology.

Serengeti® Raffaele

For over 45 years, Serengeti® has been committed to developing the world’s most advanced sunglass lens technology. Then again, innovation has no limits, and Serengeti® was born and recognized in 1982 as Americas Top 100 products, bringing the exclusive Photochromic and Spectral Control® lens technologies to the sunglass market.Both elegant and strong, the Serengeti® Raffaele is iconic in shape. As a powerful brand, timeless and incredible products highlight its innovation and performance. RX approved with the objective of providing the best protection and the clearest vision, as well as outstanding comfort.

Classic Collection

Timeless designs and premium stylish frames are diverse and offer the highest visual clarity, due to its high-end ultra-thin mineral lenses. The most vintage shape of the Serengeti collection combines a pantos round shape with a trendy keyhole. Embellished with delicate metal inserts, this unisex design gives its wearer a deceptively retro look. Available in Shiny Crystal, Matte, and conventional Black.

Ariana Papademetropoulos Limited Edition Print

ABOUT ARIANA PAPADEMETROPOULOS

Ariana Papademetropoulos (b. 1990, Pasadena, CA, USA) lives and works in Los Angeles, California. Papademetropoulos completed her BFA at California Institute of the Arts in 2012. Solo exhibitions include Vito Schnabel Gallery, New York, NY (forthcoming), Soft Opening, London, UK (forthcoming), Just Like Arcadia, The Breeder, Athens, Greece (2019), Sunken Gardens, Soft Opening, London, UK (2018), and The Man Who Saved a Dog from an Imaginary Fire, Wilding Cran, Los Angeles, CA (2017). Selected group exhibitions include All of them Witches, Deitch Projects, Los Angeles, CA (2020), and Anima Mundi , Manifesta , Marseille, France (forthcoming) . In 2017 she curated Revenge of the Crystal at SADE, Los Angeles and in 2014 she organised Veils, an exhibition at The Underground Museum in Los Angeles.

EXHIBITION A

ARIANA PAPADEMETROPOULOS

Her tears were expensive; fresh water pearls

Archival Pigment Print

Limited Edition of 50 

20″ x 16″

$200


EMILY MAE SMITH

Memento Mori Wall Clock

$350


JAY MIRIAM

Fountain of Youth

$200


YVES TESSIER

Capri Interior

$150


MARINA ADAMS

Blue Star (Saquasohuh)

$250


SADIE LASKA

Fight the Future

$600


SHUNSUKE IMAI

Untitled (Flag)

$150

Bed Bath & Beyond has products, services, and solutions to help everyone get ready for on or off-campus living. As seen in 360 MAGAZINE.

Bed Bath & Beyond

By Armon Hayes

Post quarantine, many global citizens are adapting to the New World Order grand opening. College students, in particular, are navigating this semester, presenting new challenges, and subsequently shaping the future. COVID-19 has not only impacted economics across the board, but education as well.

Bed Bath & Beyond has products, services, and solutions to help everyone get ready for on or off-campus living. This is a crucial decision that many students will face, so it’s important that Bed Bath & Beyond makes college shopping easier and more convenient with great services and solutions. Bed Bath & Beyond is here to help with essentials, across the country students share faves and recommendations of what they couldn’t live without at school. Check out recommendations HERE.

No need to lug stuff from home to school. Students can pick out what they love online or at their local store and pick up at a store near campus to build a personalized workspace, whether students are home or away. From bedding to lighting, and décor, find everything needed to make a space cozy, functional, and authentically “you”! Utilize the Dorm & Apartment Checklists: A favorite resource among students and parents. These checklists have all they need for dorm or apartment life. Get it in-store or purchase online.

Whether it’s building a study-at-home setup or outfitting a new space, as of late, Bed Bath & Beyond outfitted live-work space for 360 Magazine. Gifting included Wamsutta collective comforter, designed with glamping in mind – a tent inspired bed set that’s beyond practical with deep cargo pockets, each at the head to store bedtime necessities. It is army green, which is the perfect neutral and ideal for anyone who enjoys snacks in bed. To complete the set, there are matching pillow shams with ringlet outline details. The awesome extras were two Dawson UGG pillows reminiscent of their iconic footwear and comfort.

They are experts for all thing’s college and solutions to help everyone get ready for on or off-campus living based on a student’s needs and budget. Save with Bed Bath & College Savings Pass: Get 20% off every purchase. Receive a great value on made-to-last items when shopping with the College Savings Pass! Unlimited use in-store or online through 9/30/20! Sign up HERE.