Posts tagged with "consumer"

Reebok, Panini, Allen Iverson’s basketball shoe collaboration via 360 MAGAZINE.

REEBOK × PANINI

Reebok and sports card manufacturer Panini America have announced a rare collaboration highlighting cultural icons Allen Iverson and the coveted “Prizm” brand. Releasing globally November 4 alongside a retro-inspired apparel capsule ($40-$60), the collection is championed by three Prizm parallel iterations of A.I.’s historic Question basketball shoe.

Introduced in 2012, Panini America’s Prizm sports card brand – with its high-gloss Optichrome designs, desirable rookies, and coveted short-print parallels – has quickly become one of the most sought-after and defining products in modern sports cards culture. Then there’s Allen Iverson, an explosive six-foot guard out of Hampton, V.A. who as a rookie in 1996 would splash onto the scene and – wearing his signature Reebok Question – go on to redefine the game of basketball and its many subcultures. In Reebok x Panini America, these two irrepressible forces collide.

“This has been a long time coming,” commented Jason Howarth, VP of Marketing at Panini America. “The Prizm brand has helped launch sports trading cards into the global mainstream. It reaches beyond the hobby, just like Iverson reaches beyond basketball. To be able to authentically bring together two iconic brands who each have such a deep connection to sports, collectibles, and culture – we think this one will be fun for everyone who engages with it.”

Across product, Prizm fans will appreciate special design hits like shrink-wrap-inspired all-over logo branding, embroidered Iverson autographs, light-reactive parallel treatments, classic Panini yellow-tag branding, Rookie Shoe badge hang tags, and more, all across three unique parallels: 

Question Mid Tiger Prizm (HQ1097/$170, HQ1103/$110): Widely available in adult and youth sizing, this wearable colorway nods Iverson’s tenacity, taking cues from Panini America’s admired Tiger Prizm parallel with overlays across a white leather upper.  

Question Low Rookie Signature Prizm (HQ1099/$140): Available in more-limited quantities, this design puts a glossy royal blue Prizm spin on the low-cut Question, paying homage to Iverson’s rookie team colors.

Question Mid Black Pulsar Prizm (HQ4135/$170): Rare in distribution, this Question Mid offers a narrative on the flashing lights surrounding A.I. via Panini America’s hyper-rare Black Pulsar Prizm treatment on the upper alongside smooth suede overlays. 

Select pairs purchased from Reebok.com and local retailers will come with a pack of limited-edition Panini America x Reebok Iverson trading cards. Each card features beautiful imagery of A.I. from the early 2000’s captured by legendary photographer Gary Land with designs drawing inspiration from Prizm, Question, and other Reebok Iverson product lines. From these packs, consumers will have the opportunity to “pull” special Prizm parallel cards, short-printed Iverson on-card autographed cards, Iverson-worn patches, and more. (Comprehensive checklist available upon request.)

Reebok, Panini, Allen Iverson’s basketball shoe collaboration via 360 MAGAZINE.
Reebok, Panini, Allen Iverson’s basketball sneaker collaboration via 360 MAGAZINE.

In late September, Reebok and Panini America “teased” the collaboration with a rare friends-and-family Blue Dazzle Prizm flip (HQ4562) on Iverson’s historic blue and gold Denver Nuggets player-edition Question from 2007. Only 100 were made, each of which shipped with an exclusive Panini x Reebok Mile High gold-vinyl insert card.

Panini limited edition mile high Allen Iverson card via 360 MAGAZINE.
Ultra limited Panini × Reebok Mile High Allen Iverson card via 360 MAGAZINE.
Reebok, Panini, Allen Iverson’s basketball sneaker collaboration via 360 MAGAZINE.
Reebok, Panini, Allen Iverson’s basketball sneaker collaboration via 360 MAGAZINE.

The Reebok x Panini America footwear and apparel range is available globally from Reebok.com and select retailers beginning November 4. Fans can signup for release reminders at Reebok.com/US/Classics-Basketball

 

Reebok, Panini, Allen Iverson’s basketball shoe collaboration via 360 MAGAZINE.
Reebok, Panini, Allen Iverson’s basketball sneaker collaboration via 360 MAGAZINE.

Reebok’s TikTok

Hunter Abramson via Otter PR for use by 360 MAGAZINE

NFT Ticketing on the Blockchain

Many have claimed that the NFT craze has come and gone, but that couldn’t be further from the truth. Rather, NFTs are currently experiencing an evolution — the next stage in their development from a digital asset class that derives its value from its novelty, to one that boasts a genuine use for consumers and businesses. This next stage of NFTs has the potential to disrupt numerous industries, starting with the event ticketing industry.

When NFTs were first introduced to broader consumer markets, they were little more than a few strings of code connected to a JPEG image. “Although hardcore blockchain investors found value in these digital assets, convincing the general public that these assets were worth anything to them was a significant challenge,” explains Hunter Abramson, CEO of innovative NFT ticketing company Relic Tickets. “That is, if you could even get the average person to understand what an NFT was in the first place. But with newer NFTs, it is much easier to show consumers why they are valuable and important.”

Recent trends have seen a shift towards “utility NFTs,” or NFTs that have some real-world value associated with them beyond their value as digital assets. From Bored Apes that serve as their holder’s membership card, to NFTs that can be redeemed for some exclusive reward, these utility NFTs have been taking the world of blockchain by storm. As Abramson tells us, NFT ticketing is only the latest innovation to apply the technology in exciting ways.

The utility of NFT tickets

From the perspective of the user, NFT tickets function virtually the same way as a standard digital ticket. To attend an event, ticket holders simply scan the ticket on their phone and then enter the event in question. What makes an NFT ticket different for the user is what occurs once the event has ended. After the ticket is scanned, it becomes an NFT in the holder’s Ethereum-based crypto wallet, which can then be kept as a digital souvenir, traded, or sold to other users.

The main similarity between live events and NFT projects is that they both depend on a strong community to succeed. Concerts are attended by a group of fans of the performing musician, giving NFT projects a built-in audience. These fans are the type of people who will sometimes spend hundreds of dollars on tickets or tour merchandise, so the digital collectible that is their NFT ticket has an intrinsic value to them.

However, the purpose of NFT tickets is not just their utility to consumers — they also provide safety provisions for both consumers and event organizers that are simply beyond the scope of standard ticketing procedures. The inherent security features offered by blockchain technology will remedy many of the complaints those on both sides of ticketing transactions have about the safety of their tickets.

Many of the ticketing industry’s issues can be attributed to the fact that the technology currently being used is quickly becoming out of date. QR code technology was invented almost 30 years ago, and barcode technology decades before that. Although some more traditional facets of ticketing will still be useful in the next stage of its evolution, such as revolving QR codes, since the industry has been mostly dependent on the same tech for so long, it’s time for a change.

Making the ticketing situation even more urgent is that both consumers and enterprises suffer from the existing technology’s shortcomings. For example, if consumers are scammed, they lose money and are upset at having received a fraudulent ticket that will render them unable to attend a particular event. For the event organizer, that scammed consumer is a ticket that could have been sold, but ultimately equates to lost revenue. 

Furthermore, consumers are more empowered than ever to speak out about their frustrations with technologies in the most powerful way possible: with their wallets. “If a potential customer does not feel comfortable making a ticket purchase because they don’t think that the transaction is safe enough, they simply won’t buy the ticket,” explains Abramson. “Consumers have dozens of events to choose from. If you aren’t investing in the safest, most up-to-date ticketing technology as an event organizer, you risk losing sales to your competition.”

Why NFT tickets are safer

Consumers will recognize the benefits of NFT ticketing for the safety of their transactions, especially its potential to reduce fraud. Fake QR codes and barcodes can be produced, but blockchain code cannot be faked. Given the publicly verifiable nature of blockchain technology, NFT ticket holders can rest assured knowing they hold a genuine ticket to an event.

NFT ticketing also virtually eliminates the possibility of scalping. “Scalpers attempt to purchase tickets at a massive scale to resell them at prices above face value, leaving people who genuinely want to attend without the opportunity to see it,” Abramson adds. “Blockchain technology prevents these scalpers from buying up tickets at massive scales by keeping a verifiable record of every transaction. If certain buyers are acting with malicious intent, event organizers can know.”

However, this does not mean that the secondary market is eliminated. In fact, NFT technology enables a much safer secondary market in which fans can buy and sell tickets from one another without fearing whether or not the transaction is genuine. Once sold, sending a ticket is easier than ever, simply changing hands between Ethereum wallets.

Additionally, from the perspective of event organizers, it is much safer to know exactly who holds these tickets at any given time. Every time a ticketing transaction occurs, it is added to the blockchain. Event organizers can then access these blockchain records to communicate important information with attendees, or even keep track of who will attend the event for safety reasons.

NFT ticketing is the proverbial lightning in a bottle for both the world of blockchain and the ticketing industry. By using the technological advantages of blockchain and NFTs to address the needs of an event ticketing agency that has been running on life support for so long, companies like Relic Tickets are breathing life into both. The result is a ticketing experience that is not only far safer for consumers and event organizers, but one that also offers them unique value in the form of a digital NFT collectible.

Polestar rings in Nasdaq via 360 MAGAZINE

POLESTAR CONTINUES TO GROW

Polestar, the Swedish electric performance car brand, continues to deliver on its growth promise as it progresses towards a planned listing on the Nasdaq through a proposed business combination with Gores Guggenheim, Inc. (Nasdaq: GGPI, GGPIW, and GGPIU), expected to close at the end of June 2022.

Expansion into new markets and a growing retail footprint are both driving and supporting customer demand, while the development of new models is set to propel the brand further into high-margin premium SUV segments.

Polestar launched its 25th global market in the first half of 2022, a significant increase from 10 markets in 2020. Polestar has added six new markets since the start of 2022, including UAE, Kuwait, Hong Kong, Ireland, Spain and Portugal. The company also plans to launch in Israel and Italy in the second half of 2022, adding to its Middle East and European footprint. By the end of 2023, Polestar plans to be present in an aggregate of at least 30 markets globally, while continuing to evaluate new market opportunities for the future.

Thomas Ingenlath, CEO of Polestar, says: “Selling already in 25 countries across the globe, Polestar has a unique position in the pure play EV market. We are a real company, not one based on slideshow promises. More than 55,000 Polestar cars are on the roads globally today and we are launching a stunning portfolio of three new models in just three years. These gorgeous EVs are all in advanced development stages, and we have the ability to produce great quality cars with our experienced industrial partners.”

Product expansion also continues with the Polestar 3 electric performance SUV, scheduled for its world premiere in October 2022. Polestar 3 marks the company’s first product for the attractive, high-growth SUV market. This will be followed by the Polestar 4 electric SUV coupe, and the Polestar 5 electric 4-door GT.

Polestar 4 is expected to be launched in 2023 and enters one of the most competitive market segments in terms of demand, performance and design.

Polestar 5 is also in advanced stages of development and planned to be launched in 2024. A prototype will be shown in public for the first time at the 2022 Goodwood Festival of Speed from 23 to 26 June 2022.

Mike Whittington, Head of Global Sales at Polestar, adds: “It’s exciting for the whole team to experience this growing momentum in our business. Our order intake is at record levels and currently represents an annualized run-rate of over 75,000 vehicles, putting us in a strong position as the production landscape normalizes. In addition, with both Polestar 3 and Polestar 4 on the horizon, we are set to play a leading role in the electrification of lucrative and sizeable premium SUV segments. With a 2025 production capacity for these two EVs expected above 160,000 vehicles per year, we will have the ability to scale quickly and attract new customers to the brand.”

Polestar now has close to 130 retail locations open around the globe and expects to have 160 locations open by the end of 2022. More Polestar Spaces and Destinations are planned in existing and new markets, in cities including London, Madrid, Tel Aviv, Reykjavík, Vancouver, Austin, Shenzhen, and others.

Cryptocurrency illustration by Heather Skovlund for use by 360 Magazine

The Richest Under 30: Sam Bankman-Fried

29-year-old Sam Bankman-Fried has made his mark in the world of crypto, rising to prosperity in such a short period of time as comparable to that of Austin Russell’s Luminar. But how exactly did he do it?

Sam Bankman-Friend is the son of two Stanford Law School professors who graduated with a degree in physics from Massachusetts Institute of Technology in 2014. Following his graduation from university, Sam worked for Jane Street trading ETFs from 2014 to 2017.

He created his first liquid crypto market business in 2017, more commonly known as Alameda Research.

In an interview with Forbes, he discussed the purpose behind the company, stating, “We saw that crypto was exhibiting all the signs that there would be a lot of demand for liquidity but with very little liquidity available. Everyone on the street was talking about crypto during that time.

“We were seeing huge price movements and inflows which clearly pointed to a lot of people from many different countries trying to buy many different varieties of crypto currencies using different acquisition methods. Despite how big it had become, it still had only been a few months. This meant that there had not been enough time for most of the buyers globally to onboard into the crypto ecosystem.”

Then, in April of 2019, Sam co-founded FTX, the cryptocurrency essentially “built by traders, for traders.”

FTX is primarily used by consumers to trade spot, futures, stock, leverage tokens and Non-Fungible Tokens (NFTS). The objective of FTX is “to develop a platform robust enough for professional trading firms and intuitive enough for first-time users.”

In 2021 alone, FTX brought in $900 million from companies like Coinbase Ventures and Softbank, attributable to an $18 billion estimate, following another $25 billion valuation in October.

This success amounts to how Sam was able to make the Forbes 30 Under 30 Hall of Fame, naming him the wealthiest person in the world under 30. His net worth as of February 5, 2022, sits at $24.5 billion.

Portions of this revenue has been flowed into marketing for the company, as the FTX serves as “the official cryptocurrency exchange of the MLB.” FTX was noticeably seen throughout the World Series in signs, commercials and even patches on the umpires’ uniforms.

The company, too, houses the Miami Heat as the play in the FTX Arena. The rise of Sam’s business has been exponential, so much that he is richest person to have obtained wealth so rapidly behind Mark Zuckerberg, founder of Facebook.

What does the richest person under 30 plan to do with all this money?

Well, Sam prides himself on being a believer of “effective altruism,” a practice that involves making large amounts money to, in return, be donated back to boost one’s own influence.

One of his primary donations went towards the push for the removal of former US President Donald Trump from office. Sam donated a whopping $5.2 million to the Joe Biden campaign, which was the second greatest donation to the campaign following past New York Mayor Michael Bloomberg.

FTX Foundation contributes 1% of all net fees to active organizations around the world, while Sam himself has donated 0.1% of his own to issues surrounding voter registration, global poverty relief and artificial intelligence security.

Breaking News illustration by Samantha Miduri for use by 360 magazine

FTC Votes to Reinstate Fabric Care Labels

The Federal Trade Commission voted in an open Commission meeting to retain the FTC Care Labeling Rule to ensure American consumers continue to get accurate information on how to take care of their fabrics and extend the life of their clothes. In a statement, the Commission also indicated that it will continue to consider ways to improve the Rule to the benefit of families and businesses.

The Care Labeling Rule has been in effect since 1971 and requires manufacturers and importers to attach labels with care instructions for garments and certain piece goods, providing instructions for dry cleaning or washing, bleaching, drying and ironing clothing. Public comments solicited by the FTC over the past decade show the Care Labeling Rule continues to provide valuable guidance and serve as an important tool for consumers, manufacturers, retailers, designers and dry cleaners alike.

In July 2020, in the middle of the pandemic, the Commission voted 3-2 to propose repealing this consumer protection altogether. Following that action, the FTC received more than 200 comments, with an overwhelming majority opposed to the repeal of the rule.

“The Federal Trade Commission first promulgated the Care Labeling Rule in 1971, with the goal of ensuring buyers were provided clear and accurate information on how to take care of their fabrics. Since then, the agency periodically has reviewed the rule, seeking public comments to ensure the rule is keeping pace with new developments and still providing buyers with relevant information,” said FTC Chair Lina Khan in the open Commission meeting. “After careful consideration, I believe the record supports retaining the Care Labeling Rule and that it should not be rescinded.”

Submissions to the most recent public comment period led the Commission to conclude that repealing the rule would not be in the public interest. Many individuals and small businesses opposed the repeal, emphasizing that buyers rely on labels to help extend the life of their clothes.

Other comments the FTC received from the apparel manufacturing and cleaning industries indicated that removing the labels would increase the likelihood that their customers’ items might be damaged in the wash and, as a result, expose their businesses to unnecessary liability, the Commission noted.

The Commission voted 5-0 to issue a statement to notify the public that it will not repeal the Care Labeling Rule, as previously proposed.

The Federal Trade Commission works to promote competition and to protect and educate consumers. You can learn more about consumer topics and report scams, fraud, and bad business practices online HERE.

Art by Mina Tocalini of 360 Magazine for use by 360 Magazine

Pandemic Pampering – How independent salons have fared compared to the huge franchise chains

There’s no denying that the pandemic has been tough on the hair and beauty industry.  Unfortunately, as great as technology is, it’s not yet possible to have a haircut or manicure online or by Zoom and, for salons, closed doors have meant that salons have been without income for several months.

A business built on touch

As restrictions begin to lift, there’s still no real normal for salons as many are operating at a reduction – sometimes up to 30% – in order to adhere to social distancing guidelines.  For salon owners, margins tend to be pretty tight and, many make between 5% and 6% on a full book – something which, for the moment, is simply not possible.  In the meantime, overheads such as rent, contracts and utility bills don’t go away.  

Resuscitating salons post-pandemic

We’ve now reached a stage where our salons are open once again and it’s time to see how things have shaken out.  Historically, hair salons have managed to ride the wave of tough times extremely well – for example, during the 2008 recession, salons saw little change in their fortunes.  Salon owner, Wall-Innella said at that time, “People find the money.  They won’t pay the mortgage, but they’ll get their hair done”.  

A recession is a time to tighten your belt but, what about a pandemic?  In the past, small, independent salons have tended to lose out during times of hardship and, so, let’s take a look at how the pandemic has impacted on independents vs larger chain salons:

David and Goliath

By December 2020, 4,578 hair and beauty salons closed for good in the UK due to the pandemic and the early signs are that the majority of these were small independents – and there are a couple of reasons for this:

Banking on survival

Although franchise and chain salons such as Headmasters and Toni & Guy have taken a hit during lockdown, these huge brands tend to have enough in the coffers to weather the storm.  Although there may have been some closures, the brands will generally bounce back pretty quickly.  Small, indie salons, on the other hand, usually operate month to month and will rarely have the cash cushion available to allow them to survive.

Pivoting the pampering

Brands such as Toni & Guy have their own range of products which are sold in supermarkets and as upsells in their salons.  These brands were able to pivot their businesses during COVID-19 by selling their products online and by creating affiliate programs to drum up more sales.  This is, unfortunately, a luxury that smaller salons don’t share.

When it comes to bouncing back from the pandemic, a lot of customers will be disappointed to find that their favourite local salon may no longer be trading.  Thankfully, however, a great many salons have been able to make it through due to business interruption loans.  While times will still be difficult due to social distancing, Booksy’s salon scheduling and management app can be a lifeline for smaller salons.  Booksy allows for online booking of appointments which makes life simpler for customers – but that’s not all.  For small salon owners, the app’s management and marketing features are a fantastic solution in helping them optimise their capacity and easily manage inventory and promotions.

As we head into summer, we’ll also be heading back to our salons and, the great news is that communities have already begun to rally around to support those plucky independents as they get ready to start afresh.

Christian Erlandson illustration by Heather Skovlund (Photo Credit: Linden Bray) for 360 Magazine

Autofutura × Gforces Merge

LEADING AUTOMOTIVE SOFTWARE COMPANIES AUTOFUTURA AND GFORCES MERGE
 

  • Merger brings together Autofutura’s real-time data insight with GForces’ leading-edge e-commerce solutions, to create a new auto tech group
     
  • Created at a time of rapid digital acceleration in automotive retail, the new group enables car makers, dealers and finance providers to grow the lifetime value of their customers, by accelerating sales, simplifying the customer journey and improving customer retention

Two of the automotive industry’s leading retail software suppliers, Autofutura and GForces, have merged to form a new group. With the rapid acceleration of the digitization of the automotive sales process, the companies have come together to maximize sales efficiency and improve the way consumers buy cars.

The new group, backed by Inflexion Private Equity, sees the combination of Autofutura, the global, data-driven business intelligence provider, with market leading automotive e-commerce and omnichannel supplier, GForces. It also benefits from the expertise of the recently acquired Chrysalis Loyalty business, now an integral part of Autofutura.

The first of its kind in the industry, the new group aims to connect car maker, finance provider, dealer and consumer to optimize the entire customer journey – through the provision of software and data services.

The new group will be led by two highly experienced executives; data intelligence expert Christian Erlandson as CEO and automotive veteran David Riemenschneider as Chairman. Autofutura and GForces already serve 20 of the world’s leading car manufacturers and over 10,000 locations, across 96 countries. Headquartered out of the UK, its global presence includes offices in Australia, Canada, Germany, Vietnam, UAE and the USA.

Christian Erlandson, CEO, commented: “The digitization of the automotive sales process is accelerating at an unprecedented pace and now is the time to combine the expertise of Autofutura and GForces. By merging Autofutura’s data intelligence insight with GForces’ e-commerce solutions, there is huge potential to support our customers in streamlining the consumer journey, accelerating sales and driving revenue from the first transaction.”

Simon Turner, Managing Partner, Inflexion, said: “The combination of Autofutura with GForces unlocks a unique and highly relevant technology proposition for the automotive retail industry, against a backdrop of accelerating change and disruption for dealers and OEMs. We are delighted to be backing this team to create such an exciting auto tech group, by merging two outstanding private businesses with a long track record of growth.”

The newly merged group was advised by GCA Altium, Headpoint Advisors, Higgs & Sons and Taylor Wessing.

Self love illustration by Heather Skovlund for 360 Magazine

Why Detox Now

By: Edward Jones, founder of  Nutrition World

Are you ready to restart your health similar to how we reset our phones when they get slow and sluggish? The cumulative effects of living, eating and breathing in our toxic world are very often causing our bodys to be sluggish, decreasing our energy, brain function,  producing weight gain and reducing the quality of our life.  

I have been counseling people for more than four decades on the subject of detox for the betterment of their health through my wellness clinic and personal education. Observing my clients over the years has clearly shown me the vital importance of effective therapies regarding detoxification in order to attain results to optimize their health. I will be offering you three steps to effective and healthy detox methods in this article.   

The science of detoxification of every single living organism has been intensively studied and its biochemistry illustrates its varied mechanisms of action. The mere fact that nature placed highly efficient detox pathways within all living creatures confirms its vital importance to the continuation of life. Traditional medicine does not recognize the negative effects of toxins like hormone disruptors, mold, pesticides, fungicides, carcinogens, and the list goes on and on. Even in the best situations where we embrace organic foods daily and clean lifestyle we continue to be exposed to toxins from vaccines, mold in the workplace or home, pharmaceuticals, water, skin care products, suntan lotions, chemicals like Roundup (which is found in almost all foods), and the list goes on and is almost endless. The body has only so much capacity within its system of detox and clearly these days the body is often at or beyond capacity in many individuals.

One of the most stunning studies performed showing the potential serious concerns of toxins in our daily life was on analyzing umbilical cord blood. Not that long ago, scientists believed that the placenta shielded cord blood — and the developing baby — from most chemicals and pollutants in the environment. In the study spearheaded by the Environmental Working Group (EWG), two major laboratories found an average of 200 industrial chemicals in umbilical cord blood. The blood harbored pesticides, consumer product ingredients and wastes from gasoline and garbage. Information such as this can motivate people toward the clear need for detoxification. The first step in assisting anyone with his or her health is making sure they clearly understand and believe in the process itself. Many traditional healthcare practitioners often do not use detoxification as part of their toolbox. This makes education a top priority to achieve success.

For the majority of individuals when they hear the word “detox” they are thinking colon and going to the bathroom. We know regularity does have a place in lessening toxins, but I am more concerned with cellular detox for most of my clients. I always address the issue of regularity and the need to work towards regular bowel movements, but too many so called natural cleansers are nothing more than hidden laxatives. Ingredients such as aloe, cascara, chinese rhubarb, and of course senna are often addictive and are simply cleansing what was eaten over the past few days and not cellular detox.  Nutrition World is very aware of this issue and is devoted to honest education when speaking to customers on this issue. I encourage anyone considering detox products to be an informed consumer. 

Three steps to finding an effective and healthy detox method:

My first recommendation for reducing the toxic load within our cells is fasting. I find intermittent fasting five days a week by eating within an 8 to 10 hour window and not eating the remainder of the day and night is very effective for everyone.  This offers benefits regarding weight loss, insulin balancing, sleep, optimizing glucose levels, and improving brain function.  

Sweating is option number two. Toxins are generally located within the fatty cells and increasing body temperature releases the toxins. I prefer a dry heat sauna for 30 minutes several times a week.  Of course sweating of any kind will be of benefit regardless of how it is done.  

The third option is the consideration of taking nutraceutical and botanical supplements in the form of a detox plan. No one ingredient will accomplish this goal which is why I have three methods of supplementation with natural remedies that further accelerate the process of optimal cleansing. The level of toxicity will determine which detox bundle to consider. You can learn more about the right supplement detox plan for you through my education podcast, The Holistic Navigator. Remember to always consult with your healthcare professional before using any products if you have a health condition.

Source: Chemical analyses of 10 umbilical cord blood samples were conducted by AXYS Analytical Services (Sydney, BC) and Flett Research Ltd. (Winnipeg, MB).

Biography: Edward Jones, is a holistic health expert who has spent a lifetime dedicated to educating consumers about healthy living through his famed Nutrition World, and the preventative health practitioner venue he founded and directs, The Wellness Corner, in Chattanooga, Tennessee. Since opening his doors at Nutrition World in 1979, Jones has presented at hundreds of nutrition and health events, conducted numerous media interviews, and has written and contributed to multiple publications, including the book, “101 Great Ways to Improve Your Health.” Known to many as a navigator of health, Jones is the host of “The Holistic Navigator” podcast that airs weekly to educate consumers about the latest science and trends in nutritional intervention, with the objective to help others take control of their own health. An adventurer at heart, and passionate pilot, Jones practices what he teaches through his highly successful wellness centers that are accessible virtually throughout the country. He is an avid exerciser, salsa dancer, traditional archer and devout meditator. Jones once set an “unofficial” world record in 2004 by achieving 285 pull-ups in one hour and for his 63rd birthday he recorded completing 63 continuous push-ups. Through proper exercise, good food choices and nutritional supplementation, Jones believes you can lead a fulfilled, adventurous life, no matter your age, as he has helped thousands of people on the path toward health and wellness.

Edward Jones
Photo provided by Nutrition World
Aston Martin image from sassy films for 360 MAGAZINE article

ASTON MARTIN COGNIZANT FORMULA ONE™ TEAM LAUNCHES THE AMR21

Team launches first Aston Martin Grand Prix car in 61 years, in high-tech virtual live event watched by fans all over the world

The Aston Martin Cognizant Formula One™ Team has today revealed to the world its 2021 Formula One World Championship competitor, the new AMR21, in a virtual live event.

One of the most anticipated Formula One car launches in recent years took place in The Vault, an immersive virtual experience that played host to the historic moment when Aston Martin unveiled its first Grand Prix car since the DBR5 which was raced by Roy Salvadori and Maurice Trintignant in the 1960 British Grand Prix. 

The AMR21 was revealed in a striking green livery in recognition of the brand’s traditional racing colours, carrying prominent branding from title partner, Cognizant, the IT giant helping lead the team’s digital transformation journey towards future success.

The recent influx of new partners ensured that the AMR21 was presented with logos from a host of global brands alongside Cognizant, including Peroni, Crypto.com, SentinelOne, EPOS, NetApp, Girard-Perregaux and Replay. The long-standing support of BWT continues with the addition of a delicate magenta stripe down each side of the chassis. Ravenol, JCB, Bombardier and Pirelli all continue their partnerships into the new era. 

Aston Martin Lagonda’s Executive Chairman, Lawrence Stroll, opened today’s event and welcomed fans, media, colleagues and partners who were enjoying the show virtually from all around the world. He was joined by Tobias Moers, CEO of Aston Martin Lagonda; Otmar Szafnauer, CEO and Team Principal of Aston Martin Cognizant Formula One™ Team; and, by video link, Brian Humphries, CEO of Cognizant, who all spoke of the great significance of seeing the Aston Martin name back on the Formula One grid.

The new driver pairing of Sebastian Vettel and Lance Stroll were also prominent in the presentation, as well as Aston Martin Cognizant Formula One™ Team Technical Director, Andrew Green. 

Lawrence Stroll, Executive Chairman, Aston Martin, commented: 

“I have dreamed about this day for a very long time. I have always been a car guy, since I was a child. I have always loved racing, too. My first dream was to own a Formula One team. My second dream was to acquire a significant shareholding in Aston Martin Lagonda. Today is about the merging of those two dreams. So, as I say, today is all about dreams, and it shows that dreams really can come true, in the shape of our new AMR21.” 

Sebastian Vettel, Driver, Aston Martin Cognizant Formula One™ Team, said: 

“Even though I have raced for four Formula One teams and for many years, starting a new season with a new team still gives me a sense of excitement.

“As a driver, I have always kept my eye on the competition and this team has consistently impressed me with what they have been able to do without the biggest of budgets. So, when Lawrence [Stroll] and Otmar [Szafnauer] approached me last year, and explained what their ambitions were, I was immediately very motivated to join the team.” 

Lance Stroll, Driver, Aston Martin Cognizant Formula One™ Team, added: 

“This is such an exciting time of the year. The car launch is when everything starts to feel real again, especially this year with our new identity as Aston Martin Cognizant Formula One™ Team. The new name is exciting for everyone and there is a massive buzz around the factory.” 

Now that the new Aston Martin Cognizant Formula One™ Team car has been revealed to the world, tomorrow marks the exciting and much anticipated track debut of the AMR21, before it makes its journey to Bahrain for testing next week (March 12th-14th) ahead of the Bahrain Grand Prix on March 28th. 

Herbalife article illustration by Heather Skovlund for 360 magazine

The Entrepreneurs Top Tech Tools

Rhonda VetereChief Information Officer, Herbalife Nutrition

When the world shut down due to the pandemic, everything changed, especially for small businesses. Suddenly, the ability to connect to customers became even more critical, and the safe way to do so is through technology. While companies have long relied on email or text messaging to communicate, many entrepreneurs found they needed to expand their technology toolkit, becoming more creative and resourceful with how they conduct business and compete effectively. As a technology expert who advises more than 3.4 million entrepreneurs around the world on technology solutions that can help them serve their customers and manage their business, I recommend the following tech tips to help you power your business. 

Customer service 

We are living during a time of tremendous technology transformation. Gone are the days when people waited for what seemed an eternity to send or receive a message. Time has sped up, and with it is the demand from customers for immediate attention. According to recent research, 82% of consumers expect a quick response from brands. Keeping up or ahead of customers requires staying on top of technology trends and ensuring that you have the tools to compete in the digital age.  

For website support, many entrepreneurs use a live chat tool that can help customers with basic questions. Many of these tools can be used on social media as well. If paid chat options are price prohibitive, there are also useful and free tools, including Zoho Desk.

Communication and collaboration 

Video conferencing and video chat applications grew exponentially during the pandemic. In March, video conferencing apps saw 62 million downloads. Entrepreneurs are using video apps for connecting with customers, partners and vendors. While these tools are excellent for meetings, they are also useful for maintaining connections with industry organizations and networking groups. Many of the tools allow break-out rooms for a small meeting within a session, creating an intimate and collaborative space. 

As you continue to build your reputation as an expert in your industry, video conferencing can also be used to host a webinar for existing and potential customers. Many entrepreneurs are hosting panel discussions, bringing in other partners and collaborators. These sessions can be taped and repurposed as content for your social media channels, website and email marketing. There are many video conferencing options, including, Joinme, which has a free plan that lets you invite up to 10 video participants 

Social media 

Social media is not just for sharing videos and memes – it is a top business tool. Your customers are on Facebook, Twitter, Linkedin, YouTube, and Instagram. Once you identify which channels you want to use, you need to post engaging content. These can range from news about products, sales and impactful information. Posting across several channels every week can be daunting. Thankfully, many social media tools help you schedule and publish your content that can be calendared and posted automatically. These tools range from Hootsuite (which has a free option) to Zoho Social to Buffer

Slack  

More and more brands, companies and entrepreneurs use Slack to communicate with their customers. It’s a great place to provide relevant updates, tips and advisement, and new product announcements. It also gives your customers a place away from social media to share stories and entrepreneurs a place to connect with their team more visibly easily. 

Storage  

There is a lot of discussion about the term “the cloud.” Think of the cloud as an off-site storage locker, where all your critical information is safe and secure – and easily sharable. Google DriveDropbox, or Microsoft Sharepoint safeguard your backups and allow users access from any location. Moving your work to the cloud not only benefits you to work from anywhere and any device, but it also makes it easy to share content with your customers.  

Email Marketing 

Your marketing toolkit may contain a variety of options – one of which is email marketing. Sending professionally designed, informative newsletters to your customers is a great way to keep in touch. One of the most popular companies in the business is Mailchimp. Even better, If your company sends fewer than 12,000 email messages per month to fewer than 2,000 subscribers, you can take advantage of Mailchimp’s Forever Free plan. 

E-commerce 

The pandemic has changed how we shop. Overnight, people began to purchase everything from groceries to furniture online and in record numbers. Customers now expect to buy their products online. They expect the experience to be easy and fast. There are many great e-commerce platforms out there, such as Shopify, a one-stop-shop for setting up your e-commerce store, to Amazon’s beyond popular platform. Shopify offers a 14-day free trial, and you can use it to chat with customers online, track orders and send invoices.  

One final note. As a technologist, I remind everyone that interaction with your customers is up to you. Nothing supplants human interaction and connection. With limits on our in-person meetings, it is even more essential to find ways to build businesses. Mix up how you connect with others – pick up the phone, or schedule a Zoom, to call a handful of customers every day. Don’t forego a personal email that is not meant to sell a customer or colleague – but to check-in with them and see how they are doing. Technology is a fantastic tool that helps small businesses act big. The challenge is to make the technology connections feel more three-dimensional vs two-dimensional. Technology can help us be more efficient and productive, and while it can enhance our communication, it will never replace the incredible power of the human relationship. That part is up to you.