Posts tagged with "stylist"

McFly via 360 Magazine by 360 Magazine

SPOTLIGHT: MUGZY MCFLY

Fashion Designer × Stylist

New York designer and entrepreneur Jevaughn Williams, known as Mugzy McFly, is the co-founder and director of Signed By McFly.

McFly has made the Bronx his inspiration. Last June, he was interviewed by us and told us about his passion for fashion and explained what kind of design he creates for his clothing brand. Signed by McFly was created in 2013 with a single graphic t-shirt and has since increased into an extensive range of clothing pieces and accessories including joggers, sneakers, goggles and even cargo pants.

Listen to McFly talk with Vaughn Lowery about new designs lined up for the winter season and upcoming projects for 360 Magazine.

McFly confirms that this summer he has been able to see the trends that he had predicted at the beginning of summer in the streets of the Big Apple, “Quality, comfort and sustainable styles have been incorporated in bright and earth tones combined with eclectic sneakers. In addition, he adds that fabrics such as cotton have been the ones, he has seen the most. Listen to Mugzy McFly’s previous podcast with Vaughn Lowery on summer 2022 trends click HERE.

Instead, for the winter season he will incorporate designs with slightly more strange colors: mint. In addition, he wants to combine these colors in garments such as hoodies, for example he is very aware of the typical and traditional black hoodie, although he does not rule out adding more vivid colors such as yellow, pink, or purple. He foresees that the chosen material will be cotton again and something that he has in common with summer clothes is comfort. Even one of the star designs of his brand will be the bubble jackets not only for men but also for women. We can’t forget about footwear, a pedestrian accessory of Signed By McFly’s main clothing. This time it is a more functional shoe with a sporty touch. He is a basketball fan and would like to create ”those basketball player feet for next year”. For inspiration “I plan to go to the Flyers basketball tournament, which is completely decked out in my stuff.”

Accessories is one of the options that he is designing for this year. The theme: back to school. Own designs such as composition notebooks. In addition, the fanny packs are going to become a design and trend in his brand, for this he wants to design a classic PVP logo or an embroidered logo. Finally, hats will continue to be designed but this time with different textures than the previous ones.

Now, the designer is working on more graphic and higher quality clothes, ”I want to go back to looking for more graphics on things”, so he wouldn’t mind spending more money so he can design clothes that are better quality and different from what that people normally see.

Their designs are unisex with flattering silhouettes and elegant use of orange details. The style construction leans towards high-end clothing and high street.

Mugzy’s 2022 summer and winter collection are inspired by the slow and calmness of the previous years, aptly defined as “comfy elevated” with neutral earth tones and calm prints.

‘‘More Dreams, Less Sleep’’ Mugzy McFly.

Shop Signed By McFly.

Article: Andrea Esteban × Vaughn Lowery

Armon Hayes is an emerging creative director for 360 Magazine

Armon

“I always pictured myself as a businessman in retail or fashion … Besides feeding my sweet design tooth, I enjoy developing ideas and working with others to help them achieve their dreams.”

Armon Hayes is a Creative Director for 360 Magazine and AOHSOA. Armon’s innovative eye for detail allows him to create long-lasting partnerships with clientele as he assists them in both their brand development and growth.

He offers an array of client services: wardrobe styling; custom and digital merchandising; brand management as well as campaign development.

Recent client(s)/projects for 360: LaJune, Land Rover’s Defender, The Bodega and #360TRAP.

Armon Hayes rocks Terry Singh's The New Suit during NYFW show for 360 MAGAZINE.
Armon Hayes models leather city jacket for 360 MAGAZINE.
Armon Hayes featured inside 360 MAGAZINE.
Armon Hayes spotted riding DYU e-bike for 360 MAGAZINE.
Armon Hayes in 360 magazine.
Armon Hayes on the runway headed to NYFW for 360 MAGAZINE.
Armon Hayes in Ivy Park and adidas for 360 MAGAZINE.
Ivy Park – shot/produced by Armon.
Armon Hayes shot in Sperry for 360 MAGAZINE.
Sperry – shot/produced by Armon.

Special assignments:

#LIVELOVELUBBOCK

BEBERET BY AOHSOA

Measurements:

Height 6’1
Weight: 170lbs
Jacket: 42L
Shirt: Large
Neck: 16.5
Sleeve: 32/33
Waist: 31
Inseam: 34
Shoe: 10

Art by Mina Tocalini of 360 Magazine for use by 360 Magazine

Pandemic Pampering – How independent salons have fared compared to the huge franchise chains

There’s no denying that the pandemic has been tough on the hair and beauty industry.  Unfortunately, as great as technology is, it’s not yet possible to have a haircut or manicure online or by Zoom and, for salons, closed doors have meant that salons have been without income for several months.

A business built on touch

As restrictions begin to lift, there’s still no real normal for salons as many are operating at a reduction – sometimes up to 30% – in order to adhere to social distancing guidelines.  For salon owners, margins tend to be pretty tight and, many make between 5% and 6% on a full book – something which, for the moment, is simply not possible.  In the meantime, overheads such as rent, contracts and utility bills don’t go away.  

Resuscitating salons post-pandemic

We’ve now reached a stage where our salons are open once again and it’s time to see how things have shaken out.  Historically, hair salons have managed to ride the wave of tough times extremely well – for example, during the 2008 recession, salons saw little change in their fortunes.  Salon owner, Wall-Innella said at that time, “People find the money.  They won’t pay the mortgage, but they’ll get their hair done”.  

A recession is a time to tighten your belt but, what about a pandemic?  In the past, small, independent salons have tended to lose out during times of hardship and, so, let’s take a look at how the pandemic has impacted on independents vs larger chain salons:

David and Goliath

By December 2020, 4,578 hair and beauty salons closed for good in the UK due to the pandemic and the early signs are that the majority of these were small independents – and there are a couple of reasons for this:

Banking on survival

Although franchise and chain salons such as Headmasters and Toni & Guy have taken a hit during lockdown, these huge brands tend to have enough in the coffers to weather the storm.  Although there may have been some closures, the brands will generally bounce back pretty quickly.  Small, indie salons, on the other hand, usually operate month to month and will rarely have the cash cushion available to allow them to survive.

Pivoting the pampering

Brands such as Toni & Guy have their own range of products which are sold in supermarkets and as upsells in their salons.  These brands were able to pivot their businesses during COVID-19 by selling their products online and by creating affiliate programs to drum up more sales.  This is, unfortunately, a luxury that smaller salons don’t share.

When it comes to bouncing back from the pandemic, a lot of customers will be disappointed to find that their favourite local salon may no longer be trading.  Thankfully, however, a great many salons have been able to make it through due to business interruption loans.  While times will still be difficult due to social distancing, Booksy’s salon scheduling and management app can be a lifeline for smaller salons.  Booksy allows for online booking of appointments which makes life simpler for customers – but that’s not all.  For small salon owners, the app’s management and marketing features are a fantastic solution in helping them optimise their capacity and easily manage inventory and promotions.

As we head into summer, we’ll also be heading back to our salons and, the great news is that communities have already begun to rally around to support those plucky independents as they get ready to start afresh.

Online Fashion Spotlight: SilkFred.com

We‘ve all been there; ready to attend an event but with nothing to wear. Last-minute shopping (both online and instore) commences, and you’re desperate to find the perfect dress to help you feel confident as you dance the night away.

If you find yourself in that all too familiar position, SilkFred is here to help. With a wide range of unique products to suit any style, Silkfred.com is the personal stylist you never knew you needed. Whether you are shopping for a date night or you are looking for a piece of knitwear to complement your winter wardrobe, they likely have an option for you.

With over 600 independent brands represented on the site, it is the perfect location for the fashion forward on the hunt for the next big thing. Grown completely from scratch through social media and the power of conversation, this innovative team have taken personal style and the latest trends to created a truly unique space for those that love all things fashion.

Whether you are looking for a modern twist on the classic little black dress or you want a maxi dress that makes a statement, you are spoilt for choice. With up and coming brands such as Lilah Rose and AX Paris, you can be sure that you are getting the very best of high-quality fashion at a price that won’t break the bank.

What If You Are New To Fashion?

If you are new to fashion then there is no need to worry; SilkFred does all the work for you.

The categories around the site are easy to find, all clearly laid out in a simple navigation bar. You can shop by the clothing item that you want and the style within each of these, as well as picking a ‘perfect for’ category if you need a bit of inspiration for an upcoming event. You can enjoy a seamless shopping experience without having to scroll through pages to find what you’re looking for, allowing you to get that all important outfit in no time at all.

What About Budget?

If you are looking for your next amazing dress but do not have a big budget, you can still find what you need at SilkFred. Within their website, you can look for all the latest bargains in their outlet and there are also regular sales where you grab a style steal. With select dresses selling out in some sizes, they offer you the chance to get outstanding deals on the last few remaining.

With Silkfred as your secret weapon, you can be sure to avoid a fashion faux pas at every event regardless of the dress code, allowing you to enjoy the very best in fashion all year round.

TYLER JACOB Q×A

When did you realize that you wanted to be an artist/fashionista?

All my life I’ve had an attraction to doing things in a different way. I never wanted to look like someone else, never wanted to share my fashion secrets or my music because I had attached so much emotion in creating whatever piece it was or if were music it would never just be a song, for me. I was never like my friends and for a while that was a struggle for me internally. Sometimes I would even sacrifice my own desires to wear certain pieces in order to skip out on the ‘reading’ sessions. That still didn’t stop me from trying it sometimes though, I remember I would go to the nearest arts and crafts store which for me was ‘Michaels’ (laughs) and would go crazy getting little things to add to my clothes to make them different but then I would also go to Sam Ash, the Virgin Music Store, Guitar Center and I would feel like I was in heaven. No matter what, fashion and music have always been my life. Like I could sit in these stores for the rest of my life and be okay. That’s how much I loved creating and these stores gave me all the tools I needed.

I have always been a magnet to everything that dealt with the arts. But my biggest passion was singing and even though I’ve been singing since the age of 5, I didn’t know that I wanted to pursue being a singer until my 9th grade year in high school. This is why after graduating I ran straight to NYC all by lonesome (giggles) to pursue music. I was way to young to be running off to the Big Apple as a teen with a part time job at the GAP, making minimum wage. New York City was a monster and I’m not going to lie it almost ate me alive. But only after 6 months of being there, thankfully, so many doors opened for me and it was an amazing feeling to be carefree and pursue music with no walls or barriers. NYC was giving me all the life and opportunities needed in order to grind and continue to grind even when I had not a dollar to my name and had to sing on the train with my friends for food. That part never made me feel sad because I never knew how ‘low’ I was because I never had LOW thoughts, I knew that where I was, was temporary and only for the sole purpose of learning the lessons needed to be successful and to grow and to evolve. Crazy thing is I never felt bad for it, it felt so good to grind for my money while doing what I love. I looked at singing on the trains as my stage per say for that chapter in my life. Today, I have experienced so many different things which I won’t even dive into but it has given me a different appreciation for life.

As of late, I am in the studio recording my album and will be performing in Manhattan, Monday, February at 7PM
Rockwood Music Hall, Stage 1.

What inspired your new album?

I had a full album done and ready to go and visuals that my fiancé (Michael Mann) had helped me out with for my release but after the tragedy that happened I no longer connected to the old music. I have so much more to say and so much pinned up aggression that I knew my only healthy escape would be to express it on my debut album. Which will be entitled, Steven my birth name.

It symbolizes me going back to my roots to find myself again.

How’s life after losing a loved one?

Life after losing a loved one has been very up and down for me. As of recent, I’ve drowned myself in work because I know that is where I’m safest right now. When you know yourself and you want better you keep yourself away from danger. Right now dead time is danger for me so I’m always moving. My heart is in constant pain but I’m learning to live with it. It is a battle I have yet to conquer but I know with time I’ll be fine.

Follow Tyler Jacob

Watch Tyler Jacob

In Loving Memory of Michael Mann

By Madison Smushkevich

Recently, notable fashion stylist, Michael Mann, sadly passed away. His cause of death is still unknown.

Michael has worked with 360 Magazine, Fashion Bomb Daily as well as Vogue Brasil.

Not long ago, model Draya Michele teamed up with Mann for her 360 Magazine cover. “You pushed for me. When they said I couldn’t be a fashion girl, you said I could,” asserts Draya (on a recent Instagram post). It’s evident that Mann made a sincere effort to see both his clients and loved ones reach their personal best.

Stylist Michael mann, draya michele, 360 MAGAZINE

“From the moment I first laid eyes on you I fell in love. One of the most captivating spirits I’ve ever met. Our journey together wasn’t perfect but it was worth it. I am in disbelief and pain writing this. Rest in Paradise my friend, I love you!,” stated Lil Mama.

Recently, a GoFundMe page was created to assist Mann’s family with costly funeral arrangements.

Bella Hadid & True Religion

True Religion has tapped Bella Hadid to be the face of the brand. The supermodel embodies all things True Religion, past, present and future; iconic, edgy and everlasting.

An inherit fan of the brand, Bella was the natural choice to meld the iconic essence of the brand with the modern view of its future. An all-star team was assembled including photographer Boo George, stylist Mimi Cuttrell, and hair and makeup duo Jen Atkin and Mary Phillips to create imagery and complementary looks that usher True Religion into a new era that honors the heritage of the brand.

A quintessential, confident LA girl with roots at home and abroad, Bella’s voice was not only an inspiration, but an integral part in imagining this campaign, envisioning the brand through her eyes for the next generation of True Religion fans.

HERON PRESTON x Off-White

VIRGIL ABLOH AND HERON PRESTON REVEAL “COLLABORATION” HANDBAG

For their first collaborative release, Virgil Abloh (Off-White ℅ Virgil Abloh) and Heron Preston present “COLLABORATION”, a concept carryall that incorporates the designers’ common exploration of industrial elements. This accessory is a living hybrid: its dual-colored strap is a fusion of Off-Whites graphic yellow Weight Securing System strap and Preston’s signature orange band with the branded word “Style” in Russian. The strap is a purposeful note of asymmetry in a piece with clean balance. The transparent body is printed with Off-White’s famed diagonal white lines, along with the words “COLLABORATION”. Black carabiner clips secure the strap, while inside, an industrial netting-inspired inner tote is a textural contrast to the sleek exterior. Substantial industrial hardware finishes the design, with metal nuts that cleanly secure orange leather straps.

“Heron Preston’s ability to think without limits comes to life in this bag we created together,” Abloh says. “The mix of the materials combined with Off-White DNA lead to a final product that suggests a different idea of a “handbag”.”

PRICING
“COLLABORATION” – Mini – $942.00
“COLLABORATION” – Medium – $1,232.00

ABOUT HERON PRESTON

Heron Preston is the true embodiment of an artist born of the post-internet generation. Multi-faceted and genre-bending, he is a cultural icon in youth culture, and emerging designer in high fashion. He founded his eponymous fashion brand in 2016, and in two short seasons has garnered an international following. The common thread among his impressive bodies of work is a commitment to innovation, experimentation, and unpredictability. Heron Preston finds particular joy in the unexpected; taking conventional themes and reinterpreting them. Take for example his “UNIFORM” project from 2015, the designer’s first major collection, in which he collaborated with the NYC Department of Sanitation on a series of zero waste themed clothes and accessories. He’s also served as the global digital producer for Nike and of course, creative consultant to Kanye West, most notably on his work for the Life of Pablo and Yeezy fashion label.

@HERONPRESTON

 

ABOUT OFF-WHITE ℅ VIRGIL ABLOH

Established in 2013, Off-White is defining the grey area between black and white as a color.  Under the brand name, seasonal collections of men’s and women’s clothing, objects, furniture, and publications are articulating a current culture vision. Collections embedded in a recurrent back story with an emphasis on creating garments that have an identity by design. With a design studio based in Milan, Italy the label harnesses the history and craftsmanship within the country yet offers a global perspective in terms of design and trends. With a clear vision of splicing the reality of how clothes are worn and the artistic expression of high-fashion, creative director and designer Virgil Abloh explores concepts in the realm of youth culture in the contemporary context.

@off____white

 

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