Posts tagged with "Brands"

KO Média reveals Nov. issue of ELLE Canada

KO Média is proud to unveil the November issue of ELLE Canada featuring the much-anticipated results of the 2020 Beauty Grand Prix.

This edition of the highly-regarded annual event invited 550 jurors to blind-test 229 products in order to crown only the very best in every category — from skincare to hair-care, from makeup to body-care.
Find out which of your favourite brands made the cut this year — and which new innovators are must-haves!

The issue features more than just hero products: Rising star Florence Pugh, the phenomenon who recently joined the Marvel universe for the upcoming Black Widow, graces the cover. The 24-year old actor who was awarded for her performance in last year’s beloved Little Women opens up about how she’s learned to balance the pressure that comes with starring in a blockbuster franchise. “I wanted to know whether it would be them or me calling the shots,” she explains. “I didn’t want to be part of something where I was constantly checked on and people were making sure I was in the ‘right’ shape.”

Sought-after actor Jodie Turner-Smith also speaks frankly in an intimate feature in the November issue. “There have been so many times in my life when I’ve experienced microaggressions that caused me to say ‘Right, so that’s not acceptable,” she says. “When someone is suffering, their suffering belongs to all of us.”

That search for equity is further considered in the issue via an investigative feature that weighs the risks of so-called ethical AI programs that are being rolled out across Canada. The algorithms are being designed to help companies eliminate harmful racial biases that can affect the hiring process — but, finds journalist Melissa Vincent, there are flaws in the system that aren’t being addressed.

Plus: Have we reached peak skincare?; An intimate tour of designers Byron and Dexter Peart’s iconic Montreal homes and the season’s best minimalist and maximalist shapes.

The November issue of ELLE Canada will hit stands on Monday, October 12th.

KO Média also publishes ELLE Québec, Magazine VÉRO, di Stasio,and K pour Katrine magazines.

About ELLE:

The ELLE network today, including France and the international editions, reaches more than 33 million readers worldwide: 45 editions of ELLE in 43 countries, 25 editions of ELLE Decoration, 5 editions of ELLE à Table, 2 editions of ELLE Men and 1 edition of ELLE Girl. It also represents 45 ELLE local websites, gathering nearly 100 million unique visitors per month. Lagardère Group, owner of ELLE & ELLE Decoration brands, partners with prestigious publishing houses worldwide, through licence contracts: With Hearst Magazines, publishing 15 editions of ELLE and 12 editions of ELLE Decoration, in 14 countries. With Burda, Aller, Ringier and 21 other partners in 29 countries, publishing 30 editions of ELLE and 13 editions of ELLE Decoration. The Lagardère Group is a global leader in content publishing, production, broadcasting and distribution.

About the Group KO:

The Group KO is made up of Productions KOTV, Productions KO Scène, KO 24, KO Média and KO Éditions. Run by the screenwriter-humourist-comedian-producer Louis Morissette, the group is motivated by the desire to tell stories that captivate the public, and to do so by mastering each creative aspect that goes into doing that. Whether it’s television shows, performances, films or magazines, the mission of the group is very simple: conquer the world, and then entertain them. In an industry full of possibilities, the KO Group sees opportunities and takes them.

Boycotting Xinjiang Cotton – No Easy Feat

The United States is moving forward with legislation that would effectively ban cotton imports from China’s Xinjiang province over potential links to forced labour – but such a step would be a massive challenge for the apparel industry, according to GlobalData, a leading data and analytics company. 

The Uygur Forced Labour Prevention Act shifts the goalposts on forced labour by requiring importers to prove any products made in, or containing inputs from, the Xinjiang Uyghur Autonomous Region (XUAR) were not produced using forced labour.

Leonie Barrie, Apparel Analyst at GlobalData, says, “Forced labour in any form is unacceptable, and US lawmakers clearly believe an all-out bar is the best way to tackle the problem, as well as sending an important message to Beijing over its policies in the region. Yet, it would be hugely difficult for the apparel sector to enforce due to the sheer scale and complexity of its supply chains.

“As many as one in five cotton garments sold globally is likely to contain cotton or yarn from Xinjiang, often mixed with cotton from other sources and used by garment makers around the world,” Barrie went on to say. “So even if brands have no direct relationships with Xinjiang suppliers, it’s almost impossible to establish whether the cotton in their clothes is tainted by Uyghur forced labour in China.”

Difficulties in accessing the region and speaking openly with workers mean third-party supply chain audits are not an option. Although new tools are being developed to provide greater transparency and traceability from cotton field to consumer – including the use of forensic science and DNA tagging – they can only confirm if the cotton in a product comes from a known source. There are as yet no accurate tests to specifically identify or eliminate Xinjiang cotton. 

“Trying to shift production out of China is yet another challenge,” Barrie added. “Not only do global supply chains depend so heavily on Chinese materials, but nowhere else can match the country’s skills, quality, product variety, factory capacity, and range of products from raw materials to final garment.

“The next step for the Uygur Forced Labour Prevention Act is a Senate vote, but if it’s derailed by the upcoming November elections it will have to be reintroduced next year. Either way, the Xinjiang issue is not going to go away, so brands and retailers must brace for more scrutiny of their supply chains.”

About GlobalData

4,000 of the world’s largest companies, including over 70% of FTSE 100 and 60% of Fortune 100 companies, make more timely and better business decisions thanks to GlobalData’s unique data, expert analysis and innovative solutions, all in one platform. GlobalData’s mission is to help our clients decode the future to be more successful and innovative across a range of industries, including the healthcare, consumer, retail, financial, technology and professional services sectors.

GlobalData | LinkedIn | Twitter

Talkwalker – Most Loved Brands

No Ordinary Love – From Sirius to Hyatt, New Report Draws Consistent Findings on Sentiment vs. Engagement in Capturing Brand Affection

Who do you love? Consumers clearly have their favorites when it comes to brands and international social media analytics firm Talkwalker has the data to prove the most loved brands on social media. But just because a brand is mentioned more often in social media, doesn’t mean that it will always trend higher in terms of how consumers feel about that brand.

Talkwalker used a quarter billion conversations around 781 brands in 28 different industries to create its Brand Love Story 2020 report, identifying the 50 most loved brands from across the world, through the power of social listening and highlighting just what these brands do to be loved. Talkwalker measured social media mentions that are specific symptoms of a brand that generates actual love from its social media fans. Analysts studied everything from consumer engagement and sentiment in both social media and the news, as well as the percentage of mentions that were categorized as related to “joy” and the percentage of mentions that contain love-related words. So brands were actually rewarded for a higher percentage of joyful mentions, and love-related keywords.

One of the key metrics the report studied was engagement – the number of posts mentioning those brands – and sentiment – how people feel about those mentions based on likes, comments and shares. Generally, as engagement goes higher, sentiment drops, as brands open themselves to a wider audience and more criticism. However, in compiling this data, Talkwalker found that loved brands broke this trend, with either exceptionally high engagement or sentiment or both.

“There’s a clear pattern across all these brands,” says Todd Grossman, CEO Americas for Talkwalker. “As engagement goes up – more people react to a brand – the more overall sentiment drops – the more those interactions are negative. There were 25 brands with over 100 million engagements – the biggest brands in the world. Not one has a net sentiment over 75%.”

This report compares engagement rates of brands and their competitors. If a brand posts a great deal, it will get a lot of engagement, but a competitor can get that same engagement through fewer posts. Engagement rate is the total engagement divided by total followers or total views. The higher the number, the better. Overall, for all brands, the average net sentiment is 61.5% and average engagement rate is 8.32.

“Virality is great – it helps brands get content to more people,” adds Grossman.  “But it also opens those brands up to a bigger risk, with an increased chance of negative comments or responses. Companies must monitor their viral content constantly, and respond to detractors quickly, to prevent unwanted backlash.”

Talkwalker studied brands in a number of industries, including airlines, automotive, broadcasters, eCommerce, fashion and beauty, finance, food, hospitality, household, insurance, investment, leisure, manufacturing and engineering, medical, mining and utilities,pharmaceutical, professional services, retail, software and technology, and telecoms.

In the travel industry, 27 airlines, hotels and cruise lines were considered and studied for the final list and  the seven who made the Top 50 Loved Brands overcame the challenge of high engagement, but low sentiment, whereas the others suffered in the rankings due to that measure.

“Across the travel industry, regardless of whether it’s airlines, hotels or cruises, social media can be a double-edged sword,” adds Grossman. “It’s easier to tweet a complaint publicly than register it to customer service over the phone or at the desk. Companies invariably try to take these conversations private, but consumers understand it’s in their best interest to keep things public. Other viewers can very easily relate, and are quick to judge these responses.”

For example, an Atlanta Marriott (40th on the U.S. list) where LSU players stayed before playing in a playoff game last year, ran out of beer 25 hours before kickoff – and on this thread generated 134 comments and more than 6,000 engagements along with another 225 on a Reddit thread that quoted this Tweet. While hosting the team is an honor for the brand, not meeting fans and guests needs is a failed moment.

Another example exists as Talkwalker studied 11 broadcasters and found a high engagement rate, but low sentiment, as evidenced by this Twitter thread. In the period studied Sirius had 47,000 social media mentions, of which 23 percent (1,100) were positive. In that same period they generated nearly 22,000 engagements of which 13,700 occurred on negative or neutral posts. 9,900 engagements came from the 1,100 positive mentions.

In the period studied Sirius had 47,000 social media mentions, of which 23 percent (1,100) were positive. In that same period they generated nearly 22,000 engagements of which 13,700 occurred on negative or neutral posts. 9,900 engagements came from the 1,100 positive mentions.

Moreover, In the period studied, across all mentions (news and social – totaling 5,300) the Sirius brand generated nearly 81,300 engagements. However, 78,200 of those engagements are occurring on posts that are classified as “not positive”, either neutral or negative!

“People love to engage with their favorite shows, sharing and liking content associated with their fanbase,” Grossman notes. “But sentiment is tough. A new show can promote positive sentiment, but a cancelation or disappointing ending to a series, can easily drag the sentiment of the brand down.”

About Talkwalker:

Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts.

We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels. Talkwalker’s state-of-the-art social media analytics platform use AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages.

Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.

Tik Tok Advertising

As advertisers look for openings to begin their normal ad routine, many are looking to attract new audiences to up profits for the remainder of the year. The rush to apps like Tik Tok have many advertisers wondering if advertising on the platform will garner results companies can benefit from.

Brands can utilize Tik Tok to advertise to different types of markets, in which not only directly has a positive affect on brands, as well as the app itself.

Time, Context, and Location are key to a successful marketing
campaign. Given the global pandemic, and the current state of the
country, each state and city is experiencing different things at different times. It is critical to take each of these different experiences into consideration while moving forward.

Personalization: Personalization is now an essential, customers increasingly expect ads to be personalized. Not in a creepy way, but in a way that fits with the way they see the world right now. Brands win audiences by creating connections based on empathy and relevance. 70% of companies that use advanced personalization have already earned 200% ROI or more from it.

Ad consciousness: The old way of advertising will not work anymore, brands need to keep in mind the new reality when advertising to groups. Ads that worked pre-pandemic won’t work now. In addition, how you do and don’t address your audience will determine the last connection you make.

Care Package Debuts #1 on BILLBOARD 200

DRAKE’S CARE PACKAGE DEBUTS #1 ON BILLBOARD 200 MARKS HIS NINTH NO. 1 ALBUM, EXTENDS HIS RECORD FOR THE MOST NO. 1 ALBUMS THIS DECADE

Drake’s latest release, the compilation album Care Package has debuted at the top spot on the Billboard 200 chart. The compilation collects 17 tracks many of which were never officially released — including “The Motion,” “Jodeci Freestyle,” “Paris Morton Music,” “Draft Day” and freestyles like “5AM in Toronto” and “4PM in Calabasas.”

The debut marks Drake’s NINTH No. 1 album since 2010, extending his record for the most by any artist this decade. Drake has previously hit No. 1 on the Billboard 200 with Scorpion (2018), More Life (2017), Views (2016), What a Time to Be Alive with Future (2015), If You’re Reading This It’s Too Late (2015), Nothing Was the Same (2013), Take Care (2011) and Thank Me Later (2010).

Care Package is available now.

Memphis, Tennessee, Vaughn Lowery, 360 MAGAZINE

Memphis × West Tennessee

By Shelby Barbour × Vaughn Lowery

The Tennessee Department of Tourist Development held the Memphis and West Tennessee Media tour March 19th-23rd. This trip was filled with amazing food, noteworthy experiences and monumental moments.

Tuesday, March 19, 2019 journalists arrived bright and early at the Memphis International Airport and were met by Geiger & Associate staff, and were shortly off to lunch. Lunch was held at The Beauty Shop, which is a hip spot located at the center of the Cooper-Young Entertainment District. The name of the restaurant is the theme. 1940’s beauty dryers are scattered around the salon. Along with this old-fashioned décor, the trendy restaurant also serves amazing, American cuisine. Grilled peaches with blue cheese and balsamic vinegar, herb-crusted trout, cheese grits, and succotash are just a few of the delicious bites they have. After breakfast, the groups split for afternoon activities. The journalists were able to choose between three different activities.

First day activities include taking a tour of Graceland – Home of Elvis Presley, visiting Cooper-Young Entertainment District and Overton Square, and taking a tour of the Memphis Botanic Garden.

Dinner was held at Blues City Café, located on Beale Street. Their ribs have been featured on many food channels and in Bon Appetit’s barbeque issue. Then after, having the options to go out for the night.

The following days were very similar to this one. Starting the day with a delicious breakfast, then continuing to do some fun activity. A lot of the activities include touring Memphis’ popular attractions like The Rock ‘n’ Soul Museum, the Blues Hall of Fame, Shelby Farms Park, the National Civil Rights Museum, and the Peabody Hotel; just to name a few.

Beale street is known for its music, and soul so it’s no doubt that was a must-see on this trip.

This trip was full of opportunity. Tennessee has so much culture, soul, and influence that it’s a no brainer why people fall in love with it. Although the trip mainly focused on food and sight-seeing, some history was thrown in there as well. Tours of the National Civil Rights Museum were given. The museum was established in 1991 and is located at the former Lorraine Motel, where Dr. Martin Luther King Jr. was assassinated. This museum offered the visitors a full immersion experience through the American civil rights movement.

When exploring Tennessee, it’s hard to not eat everything that comes into view. Luckily on this trip, it offered multiple foods. This trip was all about the food and travel destinations, so without a doubt, there was going to be some great food options. Food varied from fried chicken sandwiches to impossible burgers which are made from plant-based meats and even deep-fried oysters.

What’s a good trip, without good alcohol? Wine tasting, beer tasting, any alcohol tasting you can think of, Tennessee has it. Century Farm Winery is a family-owned and operated winery that is located right on a working farm. Journalists were able to tour the winery and enjoy a selection of handcrafted and award-winning wines. The wine wasn’t the only alcohol being tasted, good olé’ moonshine was available for taste as well. Samuel T. Bryant Distillery was a hot stop on this tour as well. Just like with the Winery, the journalist was able to have a tasting and tour at the Distillery. Samuel T Bryant Distillery tries its hardest to use locally grown produce in their products. The berries in the Blueberry Moonshine and the Blackberry Moonshine come from local farms and the corn they use comes from Madison County farms. They even use local Sorghum Molasses to make a very unique rum product.

The Memphis and West Tennessee Media Tour was filled with so much culture, inspiration, passion, and warmth. Journalists were able to put their creative skills to the test; write and visit places they’ve never been before. When traveling it’s important to try new things and always think outside the box. New foods, drinks, experiences, and great times are what make a trip unforgettable.

Memphis is definitely a place that needs to be on everyone’s travel list. It’s full of so much culture, experiences and food. Memphis is the definition of an affordable visit, foodie town with tons of music history.

Equinox Members Feel Bamboozled

After The Related Companies (parent company of Equinox, SoulCycle, Hudson Yards) Founder/Chairman Stephen M. Ross announced his Trump fundraiser (tickets which will cost up to $250,000) in the Hamptons, all hell broke loose – tons of memberships have been cancelled online, over the telephone and in person. After all, Ross is a ‘passive investor’ for Equinox and SoulCycle which are premier fitness centers for celebrities, political leaders and senior level executives alike whom all seem to be proactively involved within the LGBTQ+ and art communities.

Why are members so infuriated?

Many feel they were a part of a movement of societal justice and equality, not just a fitness institution since its inception twenty years ago. Fast forward to present day, Equinox has popped all over every urbane and metropolitan area’s infrastructure largely in part to real estate mogul, Ross.

Lately, the brand has announced a slew of designer duds, hotel chain and talent agency geared towards their top instructors. Today, more or less of its constituents will gather at the West Hollywood location (8590 Sunset Blvd, West Hollywood, CA 90069) at 4PM to protest against Ross’s decision to host such a lavish engagement for one of the most ridiculed US Presidents in modern day times. A man who’s rhetoric has possibly fell upon the ears of young white supremacists like the alleged shooter at El Paso last weekend who gunned down dozens of Hispanic people at a local Walmart.

Maybe after today’s outrage, the Miami Dolphins owner, who was shunned for his actions by some of its players, will renege on tomorrow’s elaborate event. According to the LA Times, the soldout venue may raise close to 12 million dollars for Mr. Ross’s friend of over 40 years.

As of late, Equinox has announced the construction of a 20-story hotel and residential building downtown LA which is scheduled to be completed around 2021.

Qatar Airways Teams Up With Neiman Marcus

Qatar Airways is pleased to be the official sponsor of the upcoming Neiman Marcus’ The Man’s Store new campaign, “Plan your Escape,” a partnership that celebrates summer travel styles for men.

The award-winning airline and the Dallas-based luxury retailer will feature a program of activities throughout the month of June within select Neiman Marcus stores and online.

Qatar Airways Senior Vice President of the Americas, Eric Odone, said: “We are delighted to take part in this national campaign that celebrates bringing people together via style and travel inspiration. This premier partnership, between two well-known, luxury brands, represents an excellent opportunity for us both to maximize exposure and help bring brand awareness to dynamic new audiences.”

The campaign features DJ and tastemaker Brendan Fallis, who shares an inside look into the ultimate luxury flying experiences, tips on travel and packing, and commentary as he explores the curated collection of casual-cool styles from Neiman Marcus.

Beyond the nationwide campaign, Neiman Marcus and Qatar Airways will have activations in select stores:

  • June 8 & 9, 2019: In-Store activation in Neiman Marcus at Hudson Yards in New York City. During the activation, individuals will have the opportunity to match their travel personality type to a select destination – city, mountains, or beach. An on-site stylist will then style the perfect look for their journey.  In addition, there will be a digital photo booth and postcard, custom skateboard deck, personalized t-shirts, a gentlemen’s facial refresher, and on-site embroidery and more.
  • June 17-July 4, 2019: ‘An Escape Like Never Before’ customized window displays in to share information about the partnership in Neiman Marcus at Hudson Yards and Neiman Marcus in Beverly Hills.

A multiple-award-winning airline, Qatar Airways was named ‘World’s Best Business Class’ by the 2018 World Airline Awards, managed by international air transport rating organization Skytrax. It was also named ‘Best Business Class Seat’, ‘Best Airline in the Middle East’, and ‘World’s Best First Class Airline Lounge’.

Qatar Airways currently operates a modern fleet of more than 250 aircraft via its hub, Hamad International Airport (HIA) to more than 160 destinations worldwide. The airline will add a number of new destinations to its extensive route network in 2019, including Rabat, Morocco; Davao, Philippines; Mogadishu, Somalia and Langkawi, Malaysia.

Find more information here about the campaign and partnership with Qatar Airways.

Prolight x Sound Guangzhou 2019

As the curtain fell on Prolight + Sound Guangzhou 2019 (PLSG), show organisers announced a new record of 1,353 exhibitors who flocked to the annual event from 25 countries and regions, along with 81,154 professional visitors (7% up) from the entire professional lighting, audio, event management, stage design, system integration and AV technology industry chain. Combined with an overall exhibition area of over 130,000 sqm, this marks the largest ever edition of PLSG to date.

Ms Judy Cheung, Deputy General Manager of Messe Frankfurt (HK) Ltd, is delighted with the turnout this year: “PLSG is committed to supporting the industry’s development by offering a first-class business and information exchange platform for the entertainment sector. We wanted our exhibitor showcase and fringe events to cover every corner of the industry’s needs, and to echo the growing trends in media technologies and system integration. We’re proud to be able to capture so many opportunities all under one roof.”

Much to the delight of participants, many key pro audio and lighting brands could be found across all of the halls this year, including Adamson, AKG, Antari, APG, Art Sound, Asystems, Audinate, Audio-technica, Beta Three, Beyma, BIK, BMB, Boray, Bosch, Bose, Broad Future, Celestion, Charming, DAS, Colour Imagination, CD-Stage, d&b Audiotechnik, db Technologies, DMT, Eagle, EM Acoustics, Ezpro, Faitalpro, Fane, FBT, Fidek, Fine Art, Funktion-one, Gonsin, Haimei, Harman International, Hivi, HTDZ, IAG, ITC, Klotz, Konig & Meyer, Kvant, Laserworld, Lavoce, Lewitt, Longjoin, Mascot, Meyer Sound, Mipro, Mode, Montarbo, Nan Yi, Nexo, Nightsun, Pangolin, PCI, Phoenix, Plustruss, Polarlights, QSC, Rainbow, RCF, Redx, Ruisheng, SAE, SE Audiotechnik, Sennheiser, Seikaku, Showven, Shure, Soundking, ST Audio, Star-net, SWS, Taiden, Takstar, Tendzone, Thunderstone, TOA, Top Plot, TW Audio, Viashow, Vue Audiotechnik, Yamaha, Yes-tech and more.

The success of the fair and its increased global brand representation were clearly reflected on the show floor. The event served as an opportunity for brands to showcase their latest innovations to the region for the first time in 2019, many of which have been specifically catered to the Chinese market. The show’s display areas were presented under a new arrangement this year too, with the ‘Media Systems and Solutions’ and ‘Communication and Conference’ halls under the show’s Audio Brand Name halls receiving high praise.

The event’s popularity this year can be attributed to its extensive cooperation with local and overseas industry associations, leading companies and professional media. Each contributed by inviting a number of high quality buyer groups and organising well-attended fringe events. A total of 11 domestic and international visitor groups attended the fair, and local industry media HC360 hosted a product presentation for over 1,000 professional buyers. Elsewhere, increased internationalism was also reflected in the show’s premium buyer groups, some of which came from the China Association of Recording Engineers, the Guangdong Association of Stage Art, the Zhejiang Province Stage and Audio Institute and Entertainment Equipment Industry Technology Association (EEITA) from Taiwan.

In terms of the PLSG fringe programme this year, both attendees and speakers emphasised how each event offered valuable information exchange, networking and educational and training opportunities which added an extra dimension to the show’s offerings. Digital audio networks in particular were heavily discussed, including through a sold out panel discussion on AVIT and how artificial intelligence (AI) solutions can influence the market, as well as the returning Dante Certification courses. Elsewhere, one of the most popular concurrent activities was the series of four Outdoor Line Arrays, which welcomed 41 international and domestic brands and a double-string display, which was ever-busy thanks to the favourable weather conditions.

Meanwhile, the first interactive multimedia display in PLSG, the Lighting and Art Space, was extremely well attended with lots of professional visitors and industry new force across the entertainment, media creative and stage design sectors. The area was established to showcase new media technologies associated with 3D mapping, stage machinery, lighting installation, new media art, stage tech innovations and more. Developed in cooperation with Chinese media giant Visual Jockey, the area featured a total of 18 professional visual and display companies and brands, including Epson, Hecoos, Music Trick Lighting, X Color and more demonstrating their latest projection and display systems, and was bustling with intrigued visitors throughout the show.

Participants admire comprehensive coverage across each sector

Mr Hai Xiang, Area Manager, Beijing Tricolor Technology Co Ltd

(Communication and Conference Hall Exhibitor)

“Right now, the key digitalisation trends of the media systems industry involve more intelligent technology, more AI, and more integrated management systems, which all can be seen here at PLSG. We’re promoting our ‘Apollo’ and ‘CrossMedia’ audio and visual monitoring systems in the Communication and Conference Hall of PLSG, which can be applied for security surveillance. The show has such a strong influence in the industry and every year, there are more exhibitors joining which is testament to the organisers. It also helps us learn from our industry peers to continue improving and developing our products in line with the trends.”

Ms May Song, Vice President, Beijing Oriental Prime Connections Film/TV Technology Co Ltd

(Media Systems and Solutions Hall Exhibitor)

“This year is the 20th anniversary for our company, and we chose to host a press conference on the first day of PLSG because it’s such an influential show associated with our field of work. We’re also here to showcase some of our audio products which have been used in the Olympic Games and at a number of national conferences. The high visitor flow is a huge benefit for us, because a lot of quality buyers have been interested in visiting our booth, including from China, India, the Philippines, Vietnam and Korea. The show acts as a bridge between us and new business opportunities, because clients can discover us for the first time and we can interact with them face-to-face. It also helps us better understand customers’ demands to produce better products.”

Mr Allen Tan, Product Marketing Manager, Bosch (Shanghai) Security Systems Ltd

(Media Systems and Solutions Hall Exhibitor)

“The PLSG show is very influential, has a huge scale, and is the first major exhibition after the Chinese New Year, which helps gather a lot of buyers from both China and overseas. This also makes the show very suitable for us to launch new products and technologies, and showcase the strength of our brand to the right audience. All in all, we’ve met a lot of potential clients already, and the results are very exciting for us.”

Ms Julie Zhu, Vice President of China Region, Kvant Ltd

(Lighting Hall Exhibitor)

“Kvant has exhibited at PLSG for 10 years and manufactures laser display systems. The entertainment industry in China is growing robustly and has huge potential, and even some of the tourist spots here are demanding these kinds of advanced audio and visual technologies for creative performances. The fair always provides us a good chance to further promote our brand and showcase our advanced laser lighting products to buyers. It is one of the most important platforms for us to better understand the Chinese market trends.”

Mr Yosef Levy, Owner, RST Audio Equipment Ltd

(Overseas Buyer)

“I’m here at the show to source new audio equipment and technology from the Asian market, so I can develop my own business in Tel Aviv, Israel. I’ve noticed there are a lot of brands here who are working on integrated solutions and providing systems of international quality. It’s also been very busy, which means there are a lot of opportunities for me to chat with industry peers from all around the world, as well as many domestic and international audio brands. I’d like to follow up my time at the show by placing some orders, and I may meet with my new contacts again at the Shanghai show later this year.”

Mr Eli Wu, System Designer, Shenzhen Ezpro Sound and Light Technology Co Ltd

(Chinese Buyer)

“This is my fourth time to visit PLSG and I’m looking for some audio and lighting related solutions for my company. The fair accommodates both large and small scale exhibitors from local and overseas, and allows visitors to find a wide range of products. It definitely caters to buyers’ needs comprehensively. I’ve met lots of high quality suppliers at the fair, and their products are useful and provide a perfect user experience at the same time. The fair not only allows us to learn the industry latest trends through its well-rounded fringe programme events, but also acts as an important meeting point for the industry.”

Mr Kane Zhang, Senior Application Engineer, Biamp Systems

(Fringe Speaker)

“This is my first time to PLSG, where I’m hosting a session on AVB and also a panel discussion on AVIT. The content and details for these kinds of fringe events offer a face-to-face element and a more intimate setting for people to voice out their thoughts to learn from one another. Only through these platforms can we tap into future technologies and continue developing our industry. To me, PLSG is a huge show with lots of industry experts coming together, which has allowed it to grow into such a good platform to match our industry goals.”

Mr Kevin Gu, Vice President, Shanghai Epean Exhibition Creative Development Co Ltd

(Lighting and Art Space Attendee)

“The new Lighting and Art Space offers a very comprehensive coverage of reflected technology for sound and lighting electronic innovations in an exciting way. The light show for the miniature St Paul’s Cathedral replica is particularly impressive. Nowadays, visitors are looking for more ways to interact with hands-on exhibits, and I believe some of the technologies shown in this space will be part of the industry’s biggest trends in the future, as they can be widely applied to many cultural and creative events such as in art exhibitions and museums. It will help different kinds of innovations become a reality, and makes the experience more fun.”

The 2020 edition of Prolight + Sound Guangzhou will be held from 19 – 22 February 2020 at Area A and B of the China Import and Export Fair Complex in Guangzhou, China. Prolight + Sound Guangzhou is organised by Messe Frankfurt and the Guangdong International Science and Technology Exhibition Company (STE). For more details about the show, visit www.prolightsound-guangzhou.com.

Other shows under the Prolight + Sound brand include:

Prolight + Sound

2 – 5 April 2019, Frankfurt

Prolight + Sound NAMM Russia

12 – 14 September 2019, Moscow

Prolight + Sound Shanghai

10 – 13 October 2019, Shanghai

Prolight + Sound Middle East

15 – 17 October 2019, Dubai

Rolling Loud

Fresh off a massively successful festival in the Bay Area, Rolling Loud heads down I-5 to Los Angeles to host another carnival for the culture. Bringing out hip-hop’s best and brightest to the City of Stars for a nonstop two-day event, Rolling Loud Los Angeles proudly unveils the lineup for its 2018 edition. Headlined by Billboard chart dominators Cardi B and Post Malone, Rolling Loud L.A. gathers an unbeatable variety of artists from across the rap spectrum, from established stars like Lil Wayne, Lil Uzi Vert, 21 Savage, Wiz Khalifa, and Young Thug, to meteoric risers like Gunna, Juice WRLD, Lil Skies and Trippie Redd, to promising newcomers like Flipp Dinero, YBW Melly, wifisfuneral, Yung Bans, and Lil Mosey, to West Coast heroes like Ty Dolla $ign, Tyga, Nipsey Hussle, Shoreline Mafia, Yung Pinch, and Roddy Ricch, plus many others. Occurring on December 14th and 15th at the Banc of California Stadium Grounds in Downtown L.A., Rolling Loud Los Angeles is the perfect opportunity for rap fans to send off the year in style. Buy tickets exclusively at www.rollingloud.com.

Growing from a single day Miami-based festival into a global company and the biggest live brand in rap music, Rolling Loud’s success embodies the spirit of Hip-Hop. In September, Rolling Loud founders Matt Zingler & Tariq Cherif hosted Rolling Loud Bay Area 2018. Headlined by turn-up titan Travis Scott and Taylor Gang ringleader Wiz Khalifa, the artist roster for Rolling Loud Bay Area was as star-studded as they come, boasting Hip-Hop heavy hitters like Rae Sremmurd, Pusha T, Gucci Mane, and Kevin Gates, local heroes like E-40, IAMSU!, Kamaiyah, Mozzy, and P-Lo, XXL Freshmen like Trippie Redd, wifisfuneral and BlocBoy JB, and other rapidly rising stars, including Juice WRLD, Lil Baby, Yung Bans, Lil Skies, and Saweetie. Occurring over two days on the grounds of Oakland Coliseum, Rolling Loud Bay Area brought a blast of hyphy local energy that the rap game desperately needs.

Buy Tickets for Rolling Loud Los Angeles: rollingloud.com/losangeles

Watch the Rolling Loud Los Angeles trailer:http://www.youtube.com/watch?v=5apN3cvQKFk

Featuring a three day lineup and moving from Bayfront Park to Hard Rock Stadium, Rolling Loud Miami proved that bigger is better in 2018. With over 140 artists performing during an action-packed weekend, Rolling Loud Miami 2018 brought capacity crowds each day to the Hard Rock Stadium in Miami Gardens earlier this month. Headlined by J. Cole, Travis Scott & Future, Rolling Loud 2018 boasted performances from heavy-hitters like Migos and Lil Uzi Vert, veterans like N*E*R*D, The Diplomats and Juicy J, established names such as Young Thug, Big K.R.I.T., Young Dolph and Rick Ross, and risers like Playboi Carti, Lil Skies, Ski Mask The Slump God, Trippie Redd and many more. Founded by Matt Zingler and Tariq Cherif, recently the new subject of a feature in the Wall Street Journal, Rolling Loud continues to expand its profile as one of the most successful and valuable festival brands in the music business.

Be sure to check out Rolling Loud’s Instagram for the latest updates: Instagram.com/rollingloud

Listen to the Rolling Loud playlist: http://open.spotify.com/playlist/0DWU77onMykmFpoSfedN1A?si=1Fb7f4IESYW5oE4FuO2ubg

Check out the Rolling Loud Miami Aftermovie:http://www.youtube.com/watch?v=oXiwF7NW4DM

“Rolling Loud — which has rapidly become the most essential annual hip-hop festival — was the fire-hot center of the SoundCloud rap explosion last year” The New York Times

“One of hip-hop’s biggest festivals” The Wall Street Journal

“The country’s premier hip-hop festival” Billboard

The Background:
Rolling Loud Festival is one of rap’s premier music festival experiences. The festival was the brainchild of co-founders Tariq Cherif and Matthew Zingler, who began organizing shows in 2010. The two created Rolling Loud Festival in 2015 as a one-day festival for 6,000 attendees. Three years later, the festival’s Miami chapter has expanded into a three-day event, with the festival expanding worldwide in the coming year.

About Banc of California Stadium
Located in the heart of Los Angeles in Exposition Park, next to the Los Angeles Memorial Coliseum, the California Science Center, the Natural History Museum of Los Angeles County, the California African American Museum, and close to the University of Southern California, Banc of California Stadium is the first open-air stadium built in Los Angeles since Dodger Stadium in 1962. The stadium is a $350 million, state-of-the-art, world-class venue specifically designed to present all types of star-studded live entertainment and creates an unparalleled fan experience for music, sports, and more. At a capacity of 23,500 for concerts (22,000 for soccer), the venue’s unique design provides for an intimate experience with excellent sightlines of the stage from every seat and superior quality sound throughout the house. Banc of California Stadium sits atop the hallowed grounds of the former Los Angeles Memorial Sports Arena, which hosted some of the most legendary music artists of all time — befitting its history, the new stadium will continue the tradition of hosting the very best in live entertainment.