Posts tagged with "partnerships"

Things to Look for Before Shopping Medical Supplies Online

Aside from the expertise in the medical field, one of the other most important aspects of any medical practice or business is the equipment and supplies. Shopping for these tools can be a hassle when you are not sure what to look for or where to look for, but that is a problem easily solved. The most important part is knowing what you need and what is going to help take your medical business to the next level.

Aside from the actual supplies themselves, you need to figure out what goes into the buying process. Making the right decisions can save you time and money that can be used for other areas of your business or practice. Check out these tips to learn what to look for.

Reliability and Trustworthiness of a Seller

Finding inexpensive medical supplies might seem like a blessing while browsing around online but it could end up hurting you in the long run. Cheap supplies or unreliable sellers could end up costing you more time, money, and headaches than sticking with trustworthy sellers. You want to find a reliable, and trustworthy source for supplies. This means one that has reviews and extensive research on products too. The legitimacy of your business can hinge on the quality of the tools you use. Similarly, if you want to be seen as a medical business that people would love to do business with, then you need to provide them with the care they need and this comes with finding sellers that are only providing the best supplies.

Costs and Expenses 

As mentioned, costs still play a factor. Whether they are too high or too low, there is always something to consider. Paying for quality is usually a fairly true statement, especially with medical supplies, but it does not always mean you need to go broke trying to get everything you need. On the flip side, you cannot expect to find everything you want for well under your budget. It is best to understand that there is a good middle ground between paying the right price (or a little more in some cases) to get what you need but to also set a budget and plan exactly how much you need. Consider cross-referencing prices of products from different suppliers and getting things in bulk that can allow you to cut down on paying on a per-product basis.

Protection and Warranties

A lot of expensive and delicate supplies or equipment is intended to last as long as advertised, but that is not always the case. In an ideal world, we would be able to buy one product than not have to replace it for a very long time. This does not happen so it is good to get the warranties offered for shipments and products. For the products themselves, it is a good idea in case the product is defective, breaks, or is generally not as listed. It is also important to hold shipping and delivery companies responsible for their part in providing the supplies you order in a safe manner. Hospitals and other medical practices need supplies fast and in good condition, so there should be no room for error when it comes to this and you should see if this is something you can get.

Contracts and Other Potential Partnerships

This depends a lot on the size and scope of your medical business or practice, but a lot of suppliers offer products and deals through contractual agreements or partnership programs. This is just meant to ensure that they have you as a dedicated customer and can supply you for a determined amount of time. This may be a reliable alternative to buying supplies from different companies and can help you develop a strong relationship with a reliable seller. The benefits are great and they can offer you deals on many products or help you find the best possible options. The earlier tip about reliability and trustworthiness is furthered by this as these vendors can help review products in support of your business goals and budget concerns.

Before purchasing any kind of medical equipment or supplies, you need to make some very important considerations. All of the points listed are things that you need to consider before purchasing because they can help you stay within budget, ensure that you are getting the proper supplies, that they are in good quality, and the vendor/seller is of good reputation. With this information, you can make informed and smart decisions that will help you and your practice succeed.

Winning Loyalty Programs

Research shows increasing your customer retention rate by five percent has the potential to increase your profit by up to 95 percent. With the potential for a payoff like that out there, it’s absolutely imperative to consider as many ways as possible to hold on to your existing customer base. A proven method of accomplishing this is rewarding repeat customers with special offers in an effort to strengthen your relationship with them. Here are a few examples of winning loyalty programs to consider.

Make Points of Purchases
Perhaps the most common loyalty program, point systems entice customers to make a set number of purchases to earn a valuable reward. The key here is to make it easy as possible. Southwest Airlines had one of the simplest point programs ever devised by an airline. For every 10 flights you took with the airline during a calendar year, you got one free. Take 20 you got two, take 30 you got three, 40 got you four and so on. Easy to understand and easy to redeem it was one of the all time great frequent flyer programs. You can follow the airline’s lead for your ebook store. For every 10 books a customer buys in a year, they get one free. The key is simplicity. People got very upset when Southwest switched to a more complicated program.

No Fears of Tiers
As you’re strategizing ideas for how to sell an ebook online, consider instituting a program in which rewards become more valuable as your customers move farther up the food chain. Let 10 purchases get a customer a relatively inexpensive gift, while 30 garners them a better gift and 50 earns an even more valuable one. You can assign level designations as they make more purchases too. Purchasing 10 items within a certain time period qualifies them for “Silver Status”. Buying 30 makes them “Gold” while 50 turns them “Platinum”. Along with gifts can come ever more desirable perks as customers reach the upper tiers. These can include benefits such as chats with authors, sneak previews of new titles and opportunities to purchase new ebooks before they’re published.

It Pays to Play
Subscriptions and memberships are excellent ways to reward loyalty and get customers to make purchases in advance. Plus, they get a feeling of importance because they belong to your site’s VIP group. Wineries have been doing this with wine clubs for years. Similarly, the Amazon Prime strategy rewards users with fee two-day shipping; free streaming videos and a host of other benefits non-members don’t get. Remarkably, providing Prime benefits costs Amazon more than it makes in fees for them, but it serves as a loss leader. The company loses money on Prime memberships, but more than makes up on the purchases its Prime members make.

A Coalition of the Willing
By partnering with other merchants, you can allow your customers to earn discounts on other products and vice versa. This gives them the ability to turn their book purchases into currency on sites offering other things in which they have interests. Getting to know your clientele will serve you well as you determine what partnerships will be most beneficial. If your site caters primarily to a female shopper, then teaming with other sites offering products in which women are most likely to have an interest can be quite successful. The key is building a willing coalition of partners to which your customer base can relate.

These are the four examples of winning loyalty programs are the most common you’ll find. Of course, there are a number of ways within each category to incorporate your own nuances. This will make it uniquely your own and ideally make participating even more attractive to your ideal customer.