Posts tagged with "rewards"

Mark Cuban x Dallas Mavericks x Lympo

Mark Cuban, owner of the Dallas Mavericks, together with Tony G., co-founder of Lympo, have announced the official launch of Lympo, the nation’’s first blockchain fitness app, that rewards users with crypto tokens holding real monetary value that can be exchanged for premium products within its own in-app Lympo Shop. The free application pioneers a revolutionary new concept in wellness and personal technology.

Speaking today from the Lympo Practice Facility for the Dallas Mavericks, the heads of both partnering organizations introduced the newly launched app, as the first of its kind to use blockchain technology combined with fitness gamification to reward users for walking and running towards a healthier way of life. Those who subscribe to an active lifestyle and are ready to Walk. Run. Earn with Lympo, are invited to download the free app and learn more at http://Lympo.com.

With the help of blockchain technology and fitness gamification, users are rewarded with LYMcrypto tokens through the Lympo app for completing simple walking and running challenges. These tokens have monetary value and can be used to purchase sports and fitness products by today’s leading brands in the Lympo Shop – the first online store to accept fitness token payments. Lympo is developing the option to sync data with various fitness and health tracking apps and wearables to help analyze and evaluate activities while offering personalized health and fitness advice and bespoke services to the user.

Lympo is a seamless tool for motivating people to become healthy and adopt an active lifestyle,” says Tony G., co-founder  of Lympo. “By improving the well-being of people around the world and providing tangible incentives through our unique technology, we aim to unite fitness and wellness communities everywhere. Lympo will utilize the data we track on our phones and wearables to reward users for the lifestyle goals they achieve.  We are very excited to debut Lympo in partnership with the Dallas Mavericks, a true custodian in the health and fitness arena.”

The Lympo app offers challenges both by Lympo and its partners – coaches, wellness brands, various health, sports and fitness industry associations or influencers for example. Users can join these challenges, track their walking or running activities and get rewarded with LYM tokens upon completion. A challenge is completed when the required distance is covered. Users can also see the amount of LYM they have in their in-app wallet, including all transactions and the monetary LYM equivalent in dollars or euros. After saving a certain amount of LYM, the user is able to purchase exclusive sporting goods in the in-app store, providing an incentive to complete additional challenges. 

“Lympo is all about making positive changes by taking small steps towards a more active lifestyle,” says Dallas Mavericks owner Mark Cuban. “Lympo doesn’t require you to drastically change your daily habits, but it’s a great incentive to gain real rewards, like Mavs tickets and gear, for fitness efforts. Lympo offers a great opportunity for partnering businesses by increasing brand awareness through sponsored challenges, while opening a direct channel of communication with niche sports, health and fitness enthusiasts.” The Dallas Mavericks are Lympo’s founding U.S. partner and will engage fans through unique challenges and rewards through the app.

While the compelling benefits of Lympo’s reward-based platform are self-evident for the user, the application also presents a unique appeal for small, medium and large corporations that are looking to improve customer loyalty. Lympo brand partners are able to attract new and existing customers through the ownership of specific challenges; tailor rewards to encourage specific behavior; access tech-savvy health and fitness enthusiasts within Lympo’s user base, or interact directly with Lympo’s clientele by hosting a series of community-based events, using Lympo as a launchpad.

LYM is a crypto (utility) token, a central part of the Lympo ecosystem, used to reward users for their fitness efforts. The LYM token is also a revolutionary means of payment, allowing its users to monetize their fitness efforts and data. LYM is based on the Ethereum blockchain platform, which ensures the security and the technical stability of the token. Within the Lympo environment, LYM acts as any other traditional currency. The price of LYM is determined by market forces and is constantly changing in relation to other crypto and traditional currencies. LYM tokens currently serve as utility tokens on the platform to buy products on the in-app store. A broader range of healthy lifestyle products and services from Lympo partners will become available, such as personal training sessions or gym memberships, diet and exercise plans and the latest workout accessories. User-generated and user-controlled data will be the driver for the app’s functionality.

Lympo has been actively forming partnerships with elite athletes, including current World Champion discus thrower, Andrius Gudžius, as well as with the top-ranked female tennis player, Caroline Wozniacki, both of whom are Lympo brand ambassadors.

Download the app, select your challenge, and start being rewarded for your fitness goals at http://Lympo.com.

Winning Loyalty Programs

Research shows increasing your customer retention rate by five percent has the potential to increase your profit by up to 95 percent. With the potential for a payoff like that out there, it’s absolutely imperative to consider as many ways as possible to hold on to your existing customer base. A proven method of accomplishing this is rewarding repeat customers with special offers in an effort to strengthen your relationship with them. Here are a few examples of winning loyalty programs to consider.

Make Points of Purchases
Perhaps the most common loyalty program, point systems entice customers to make a set number of purchases to earn a valuable reward. The key here is to make it easy as possible. Southwest Airlines had one of the simplest point programs ever devised by an airline. For every 10 flights you took with the airline during a calendar year, you got one free. Take 20 you got two, take 30 you got three, 40 got you four and so on. Easy to understand and easy to redeem it was one of the all time great frequent flyer programs. You can follow the airline’s lead for your ebook store. For every 10 books a customer buys in a year, they get one free. The key is simplicity. People got very upset when Southwest switched to a more complicated program.

No Fears of Tiers
As you’re strategizing ideas for how to sell an ebook online, consider instituting a program in which rewards become more valuable as your customers move farther up the food chain. Let 10 purchases get a customer a relatively inexpensive gift, while 30 garners them a better gift and 50 earns an even more valuable one. You can assign level designations as they make more purchases too. Purchasing 10 items within a certain time period qualifies them for “Silver Status”. Buying 30 makes them “Gold” while 50 turns them “Platinum”. Along with gifts can come ever more desirable perks as customers reach the upper tiers. These can include benefits such as chats with authors, sneak previews of new titles and opportunities to purchase new ebooks before they’re published.

It Pays to Play
Subscriptions and memberships are excellent ways to reward loyalty and get customers to make purchases in advance. Plus, they get a feeling of importance because they belong to your site’s VIP group. Wineries have been doing this with wine clubs for years. Similarly, the Amazon Prime strategy rewards users with fee two-day shipping; free streaming videos and a host of other benefits non-members don’t get. Remarkably, providing Prime benefits costs Amazon more than it makes in fees for them, but it serves as a loss leader. The company loses money on Prime memberships, but more than makes up on the purchases its Prime members make.

A Coalition of the Willing
By partnering with other merchants, you can allow your customers to earn discounts on other products and vice versa. This gives them the ability to turn their book purchases into currency on sites offering other things in which they have interests. Getting to know your clientele will serve you well as you determine what partnerships will be most beneficial. If your site caters primarily to a female shopper, then teaming with other sites offering products in which women are most likely to have an interest can be quite successful. The key is building a willing coalition of partners to which your customer base can relate.

These are the four examples of winning loyalty programs are the most common you’ll find. Of course, there are a number of ways within each category to incorporate your own nuances. This will make it uniquely your own and ideally make participating even more attractive to your ideal customer.

Marriott TestBED

Checking Into the Future with Marriott TestBED

As we turn our attention to a world of pilot-free-planes and robot butlers, 3 tech start-ups from across the globe have come together in London for an immersive experience showcasing the future of travel technology being implemented in hotels around the world.

As part of this year’s TestBED accelerator programme, three start-ups were selected from 150 industry pioneers to pilot their products in Marriott hotels across Europe. On the 15th of November, these start-ups came together for a unique experience to showcase the hotel of the future where guests and staff interacted with the products in a real-hotel environment.