Posts tagged with "NBA"

Reebok Retro Basketball sneakers announced via 360 MAGAZINE.

REEBOK RETRO BASKETBALL

Reebok confirms slate of soveted retro basketball releases for February.

Four Iconic Court Sneakers, Including Return of Pump Twilight Zone

Reebok Basketball has confirmed for February 2023 the return of four unique and iconic retro basketball sneakers from its rich archive, including the much-anticipated revival of its Pump “TZ” OG. 

Answer IV Black/Grey (HR1062, $170) – Available Feb. 3 (adult unisex sizing) from Reebok.com and select retailers, Iverson’s Answer IV – with its fast lines, tattoo sock liner, and unique zippered shroud – returns from AI’s historic 2001 MVP season in its OG stealth black/grey colorway.

Shaq Attaq OG “Azure Blue” (HR0499, $180) – Available Feb. 10 (adult unisex sizing) from Reebok.com and select retailers, Shaq Attaq – Shaq’s first signature shoe – was presented to the larger-than-life rookie  star in 1992, with the “Azure Blue” colorway designed to match his away team uniforms. Highlighting Reebok’s disruptive approach to performance footwear in the early ‘90s, Shaq Attaq combined “Shaq” branding elements with a first-of-its-kind custom-fit Pump bladder and carbon fiber footplate, providing Shaq with comfort, stability, and style on court as he tore down rims and records.

Question Mid “Yellow Toe” (FX4278/FX4286/ID4634/ID4643, $170) – Available Feb. 10 (full-family sizing) exclusively from Foot Locker and Reebok.com, this special “Yellow Toe“ colorway of Iverson’s signature Question Mid – most recently revived in fall 2021 – returns once again, paying homage to L.A.’s alternate all-white uniforms.

Pump TZ (HQ8803, $170) – Available Feb. 17 (adult unisex sizing) from Reebok.com and select retailers (on the heels of a 2022 collaboration with high-fashion design house Maison Margiela), Reebok’s iconic Pump TZ returns for the first time since the early 2010’s. The eye-catching model first hit courts in 1990 with its distinct high-cut design, groundbreaking Pump technology, and TPU re-enforced upper placing it amongst the highest-performing and most disruptive basketball sneakers on the market.  

Further storytelling and content supporting each launch will be shared throughout the month of February. For more information, visit Reebok.com/basketball. Throughout 2023, Reebok will offer fans a more expansive look into the brand’s rich archive with expected bring backs of its rarest and most interesting heritage models and game-changing designs.

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Allen Iverson Reebok expansion via 360 MAGAZINE.

ALLEN IVERSON × AUTHENTIC

Authentic Brands Group (Authentic), a global brand owner, development and entertainment platform, today announced that it has partnered with Allen Iverson to further develop his brand. Through the partnership, Authentic will focus on growing Iverson’s entertainment business, securing new endorsements and strategic partnerships, as well as consumer products that are as electrifying and original as the man himself.

Early in his career, Iverson’s outspoken nature and winning mentality earned him the nickname “The Answer,” which became the foundation for his longstanding relationship with Reebok. Through Reebok, which it acquired in February 2022, Authentic has an inherent link to Iverson who is in the 26th year of his lifetime partnership with the brand. “Authentic and I share a commitment to being number one and accepting nothing less,” said Iverson.

“Our shared values and their relentless drive to disrupt the branding industry make Authentic the ideal partner to take my brand to the next level.” Iverson is one of the most celebrated and sought-after athletes in the world. His confidence, original style and impact on the game have cemented his everlasting influence on culture. Iverson’s position as a style icon will serve as a building block to expand his brand in partnership with Authentic.

Authentic has a proven track record of building and elevating the long-term value of iconic athletes, personalities and brands. With Iverson, it will take a similar approach by tapping into the power of his global influence to galvanize his personal brand.

“Allen is a Hall of Famer and one of the most recognizable basketball players of all time,” said Marc Rosen, President, Entertainment, Authentic. “A trailblazer both on and off the court, Allen paved the way for professional athletes today and we see significant opportunities to build on that success.”

Spanning 14 seasons and seven All-NBA teams, Iverson had a long-term tenure with the NBA. He is regarded as one of the best scorers in NBA history, is an 11-time NBA allstar, won Most Valuable Player in 2001 and was inducted into the Naismith Memorial Basketball Hall of Fame in 2016.

Reebok, Panini, Allen Iverson’s basketball shoe collaboration via 360 MAGAZINE.

REEBOK × PANINI

Reebok and sports card manufacturer Panini America have announced a rare collaboration highlighting cultural icons Allen Iverson and the coveted “Prizm” brand. Releasing globally November 4 alongside a retro-inspired apparel capsule ($40-$60), the collection is championed by three Prizm parallel iterations of A.I.’s historic Question basketball shoe.

Introduced in 2012, Panini America’s Prizm sports card brand – with its high-gloss Optichrome designs, desirable rookies, and coveted short-print parallels – has quickly become one of the most sought-after and defining products in modern sports cards culture. Then there’s Allen Iverson, an explosive six-foot guard out of Hampton, V.A. who as a rookie in 1996 would splash onto the scene and – wearing his signature Reebok Question – go on to redefine the game of basketball and its many subcultures. In Reebok x Panini America, these two irrepressible forces collide.

“This has been a long time coming,” commented Jason Howarth, VP of Marketing at Panini America. “The Prizm brand has helped launch sports trading cards into the global mainstream. It reaches beyond the hobby, just like Iverson reaches beyond basketball. To be able to authentically bring together two iconic brands who each have such a deep connection to sports, collectibles, and culture – we think this one will be fun for everyone who engages with it.”

Across product, Prizm fans will appreciate special design hits like shrink-wrap-inspired all-over logo branding, embroidered Iverson autographs, light-reactive parallel treatments, classic Panini yellow-tag branding, Rookie Shoe badge hang tags, and more, all across three unique parallels: 

Question Mid Tiger Prizm (HQ1097/$170, HQ1103/$110): Widely available in adult and youth sizing, this wearable colorway nods Iverson’s tenacity, taking cues from Panini America’s admired Tiger Prizm parallel with overlays across a white leather upper.  

Question Low Rookie Signature Prizm (HQ1099/$140): Available in more-limited quantities, this design puts a glossy royal blue Prizm spin on the low-cut Question, paying homage to Iverson’s rookie team colors.

Question Mid Black Pulsar Prizm (HQ4135/$170): Rare in distribution, this Question Mid offers a narrative on the flashing lights surrounding A.I. via Panini America’s hyper-rare Black Pulsar Prizm treatment on the upper alongside smooth suede overlays. 

Select pairs purchased from Reebok.com and local retailers will come with a pack of limited-edition Panini America x Reebok Iverson trading cards. Each card features beautiful imagery of A.I. from the early 2000’s captured by legendary photographer Gary Land with designs drawing inspiration from Prizm, Question, and other Reebok Iverson product lines. From these packs, consumers will have the opportunity to “pull” special Prizm parallel cards, short-printed Iverson on-card autographed cards, Iverson-worn patches, and more. (Comprehensive checklist available upon request.)

Reebok, Panini, Allen Iverson’s basketball shoe collaboration via 360 MAGAZINE.
Reebok, Panini, Allen Iverson’s basketball sneaker collaboration via 360 MAGAZINE.

In late September, Reebok and Panini America “teased” the collaboration with a rare friends-and-family Blue Dazzle Prizm flip (HQ4562) on Iverson’s historic blue and gold Denver Nuggets player-edition Question from 2007. Only 100 were made, each of which shipped with an exclusive Panini x Reebok Mile High gold-vinyl insert card.

Panini limited edition mile high Allen Iverson card via 360 MAGAZINE.
Ultra limited Panini × Reebok Mile High Allen Iverson card via 360 MAGAZINE.
Reebok, Panini, Allen Iverson’s basketball sneaker collaboration via 360 MAGAZINE.
Reebok, Panini, Allen Iverson’s basketball sneaker collaboration via 360 MAGAZINE.

The Reebok x Panini America footwear and apparel range is available globally from Reebok.com and select retailers beginning November 4. Fans can signup for release reminders at Reebok.com/US/Classics-Basketball

 

Reebok, Panini, Allen Iverson’s basketball shoe collaboration via 360 MAGAZINE.
Reebok, Panini, Allen Iverson’s basketball sneaker collaboration via 360 MAGAZINE.

Reebok’s TikTok

Shaq Reebok via 360 MAGAZINE

Reebok – Shaq Attaq

Reebok’s “Shaq Attaq” Celebrates 30 Years, Available September 23

As Reebok continues to highlight its vast basketball archive through the likes of Allen Iverson’s Question and Answer lines, the disruptive Hurrikaze and Hurrikaze II, Dee Brown’s Pump Omni Zone II, and more, today the global sportswear brand has confirmed a September 23 return for Shaquille O’Neal’s coveted “Shaq Attaq” ($170/GX3881) sneaker, 30 years after its initial release.

Issued in ’92 for the larger-than-life rookie star, “Shaq Attaq” – created by former Reebok designer Judy Close – became Shaq’s first signature shoe. Combining new “Shaq” branding elements with innovative Reebok technologies like a custom-fit Pump bladder and carbon fiber footplate, the design put on display Reebok’s disruptive approach to performance footwear. Most importantly, the shoe provided Shaq with best-in-class comfort and stability on court as he tore down countless rims, backboards, and records.

On its 30th birthday, the shoe returns in near-1992 form, offering premium OG features including the combined Pump-lace closure, carbon fiber footplate, midsole-integrated crosscheck and side stripe, anodized synthetic collar, and Shaq ‘Dunkman’ branding at the tongue-back and heel.

GANGSTA ART cover art via INTERSCOPE RECORDS for use by 360 Magazine

CMG THE LABEL – GANGSTA ART

On July 15, 2022CMG The Label released its highly-anticipated, new compilation album Gangsta Art, which is available to stream on all platforms HERE via CMG Records/Interscope.

The album boasts a combination of mega collaborations and solo tracks from CMG CEO Yo Gotti and the esteemed record label’s All-Star roster that includes Moneybagg YoBlac YoungstaEST Gee42 DuggGloRilla, Blocboy JBMozzy, Lil Poppa, Big Boogie, Lehla Samia and 10Percent. It also includes special appearances from Kodak BlackCoi Leray, BIG30, and more.

Beyond showcasing CMG’s heavyweight talent, Gangsta Art also highlights the rising stars of the label, with new music from GloRilla on the song “Tomorrow” as well as R&B songstress Lehla Samia’s collaboration with EST Gee on “Hood Rich.” Additionally, Big Boogie shines on “Keke” and “Meant Dat” while 10Percent showcases his skills alongside Moneybagg Yo on “Major Pain.”

The project also includes the recently-released “Steppas,” which features hard-hitting verses from Gotti, Moneybagg, Blac Youngsta, EST Gee, 42 Dugg, and Mozzy. It also includes Gotti, Moneybagg, Mozzy and Lil Poppa’s collaborative effort on Big League,” which was tapped as the official song of the 2022 NBA Finals between the Golden State Warriors and the Boston Celtics.

The new release also coincides with the long-awaited return of Yo Gotti & Friends Birthday Bash 8 that will take place tonight, July 15th at FedEx Forum in Memphis, TN. Earlier this week, Gotti announced that Lil Uzi Vert would serve as one of the special guest performers at the show.

Fans can stream the show at 8 pm CT on the Amazon Music channel on Twitch, where Gotti and a surprise array of counterparts and collaborators will perform at the 8th installment of his acclaimed celebration.

Gangsta Art comes shortly after Gotti and the CMG label were featured on the cover of Billboard in May, where they were crowned “The Hardest-Working Label in Hip-Hop.”

Reebok × AI

Reebok have confirmed a June 24 release for Allen Iverson’s 2001 game 5 player-exclusive Answer IV, marking the first revival of this particular black/white iteration ($160, FY9691) since that season.

The shoe – a direct colorway bring back of Iverson’s ‘01 finals game 5 pair – released globally in 2021, pre-empting a summer 2022 stateside launch.

Classic features include a rubber outsole with DMX branding, OG underfoot tooling with an embedded Iverson face logo, ribbed heel underlay, sublimated I3 tongue print, a smooth upper vamp, and the hallmark zipper shroud.

Bronx-based designer and stylist Mugzy McFly via 360 Magazine

Mugzy McFly

Fashion Designer × Stylist

New York City designer and entrepreneur Jevaughn Williams, widely known as Mugzy McFly, has made his childhood dream come to fruition with Signed By McFly. This fad guru has worked with celebrities like Maino, Doja Cat and Post Malone. Moreover, the GRAMMY Awards hand-picked him to participate in this year’s festivities via gift bags. Furthermore, he constantly produces immersive pop-ups to highlight other minority-owned entities, becoming an arbiter on style and current affairs within his community.

Born and raised in The Bronx, Mugzy grew up with a great deal of inspiration and flare for fashion. At 13, he experienced his first steps with creative design and began fabricating pieces which he could pair his favorite sneakers. Between 2011-12, he started brand brainstorming. In 2013, he launched it. Graphic tees were the label’s inaugural drop. With no financial investors, he handled all aspects of the collection–production, marketing, promotions and account management. This first-hand knowledge inspired the tagline: More Dreams, Less Dream. Since inception, the line has been unisex.

Lastly, Mugzy explains his intuition behind last season’s bestselling collegiate-like jacket with patchwork. It’s color compass was persuaded by his immediate environment. In fact, he never meant to conjure a rainbow-esque theme, its prismatic effect resulted from the orange and blue linked to the Knicks and Mets. While his Afro-Carribean heritage emitted red and green hues, he confirms admiration for gray, ‘It’s like a high taste level to me.’

After 9 years in business, McFly has been featured in various media outlets. Contrary to what one would expect, much of his recent success has been attributed to the pandemic, allowing more time to meticulously delve into overall presentation and client relationships. Thus, he predicts seasonal trends will incorporate comfort, quality yet sustainable ensembles in both vivid and earth tones paired with ecletic sneakers. Jeans will be replaced with nicely constructed joggers and thigh high shorts.

McFly’s advice to budding enterprisers, choose the right moment to launch genderless garments. Don’t be afraid to make mistakes and do it because you enjoy the process. Don’t do it just for money. Finally, lend your brand’s visibility through well-documented, innovative promotional affairs while maintaining professional contacts.  

Article: Andrea Esteban × Vaughn Lowery

Watch him on 360TV.

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As seen in Essence Magazine.

Featured in The Bronx Magazine.

Shop Signed By McFly.

Brooklyn Nets GM Sean Marks Says Team isn’t Ready To Commit To Kyrie Irving

Sean Marks has sounded a warning to Kyrie Irving following the season the Brooklyn Nets just had. Speaking to the media regarding the direction of the franchise and whether it’s committed to Irving, the team’s general manager said the Nets are “looking for guys that want to be a part of something bigger than themselves, play team basketball, and be available.”

The point guard was one of the biggest stories in the NBA this season, having refused to take the COVID-19 vaccine. As a result, he was unable to play for most of the season and the lack of chemistry should be the main reason the Nets got swept in the first round of the playoffs. 

Irving played his first home game of the season on March 27, three days after New York mayor Eric Adams backtracked on the city’s mandate that had prevented unvaccinated NY athletes from participating in home games.

He played all 14 of the Nets’ final games, including the four in the playoffs, which marked his longest streak of consecutive games played since the 2017/18 campaign. It would be good to have him continue in that vein next season and, should that be the case, it would make for some really interesting online sports betting in New York.

After balling out in Game 1 against the Boston Celtics and nearly helping the Nets escape with a win, Irving’s production waned in the following three games as he would only score 46 points in total, just seven more than his Game 1 haul of 39.

Kyrie can become a free agent if he turns down his $36.5 million player option for next season but has said he isn’t going anywhere. Of course, he told Boston fans the same when he was still with their team. 

“When I say I’m here with [Kevin Durant], I think that it really entails us managing this franchise together alongside Joe [Tsai, the owner] and Sean [Marks, the GM] and just our group of family members that we have in our organization,” he said.

The All-Star is eligible for a five-year $246 extension with Brooklyn if he opts out but there are understandable concerns when it comes to committing to him long term as he’s only played in 103 games since joining the team three seasons ago.

Marks seemed to agree with Irving on coaching, sort of. The guard controversially claimed he doesn’t see the Nets as having a head coach back in 2020 and, in his address to reporters on Wednesday, the GM said he believes Kevin Durant is the best developmental coach in the organization. 

“I think Kevin Durant is our best player development coach,” he declared.

That is saying something as the Nets have nine assistant coaches on the bench with Steve Nash, including the top-rate Jacque Vaughn. Of course, Marks was probably trying to point out that having someone like Durant on the team forces everyone to raise their game, yet the comment might not go down well with the coaching staff, especially given that they were criticized for the team’s lack of cohesion against the Celtics.

Marks has also noted that the Nets have lost their culture in an admission that there are deeper issues needing attention than simply improving the roster.

“Did we take a step back? Without a doubt,” Marks told reporters Wednesday. “The culture isn’t what it once was.”

The Nets have spent a lot of money acquiring championship-caliber players and it was expected that this would be their season. Apart from falling flat in the playoffs, it’s also been revealed that the Knicks are still significantly more profitable, with owner Joe Tsai still at a loss for his purchase of the team and Barclays Center. 

They took some major steps in establishing an atmosphere that would make it easy for marquee players to step in and lead them to a title. According to forward Joe Harris, there was a perception “across the league that we had the best culture.” It’s why they were able to bring in players such as Irving, Durant, James Harden, Blake Griffin, and LaMarcus Aldridge.

It appears that, in an effort to build around Irving and Durant, the Nets have lost the identity they worked so hard to carve out. Harris is the only one who remains from the squad that began the transition, with D’Angelo Russel, Caris LeVert, and Jarrett Allen all playing elsewhere now.

Marks has recognized that having the most optimal roster isn’t all it takes to maintain success and it will be interesting to see how things shape up during the summer.

Ja Morant and Lil Baby Beats campaign via 360 MAGAZINE

JA MORANT × LIL BABY

Beats by Dre (Beats) teams up with Grammy Award-winning artist Lil Baby and NBA All-Star Ja Morant in its latest campaign. The 90-second video will air in Game 3 of the NBA Playoffs, during which Morant will be playing.

The campaign is centered around Lil Baby and Ja Morant’s friendship and mutual admiration, which ultimately led to Lil Baby writing “Dark Mode” about the player. Both the track and the campaign play off Morant’s ethos around basketball, which can be summed up with the phrase, “welcome to the dark.” While many want to bask in the spotlight, one’s work ultimately illuminates itself as a result of relentlessly honing their craft in the darkness.

Lil Baby’s track focuses on “going into dark mode,” a behavior which has ultimately made Morant one of the most exciting players to watch in the league. The spot also visually reflects darkness, with both superstars appearing solely in monochromatic black and white throughout the entirety of the video.

“Ja has been one of my favorite players to watch. We’ve been locked in,” said Lil Baby. “This is not my first time partnering with Beats, but we took it up a notch with this original song. The world gets to experience ‘Dark Mode’ for the first time in a way that’s crazy!”

Beats first partnered with Lil Baby on its 2020 award-winning campaign titled “You Love Me,” while Ja Morant was recently signed as an ambassador to the brand. In the new spot, Lil Baby sports Beats Studio Buds in Moon Gray and Morant wears Beats Studio Buds in Sunset Pink, available exclusively at Target.

Watch the video on YouTube HERE. It will also go live on Beats’ InstagramTikTok and Twitter once officially launched.

Credits

Brand: Beats by Dre

Creative Direction: Translation

Production: Love Song

Production: Quality Films

Edit: Trim / Cosmo Street

Color: Company 3 London

Finishing: The Mill London

Sound Design and Mix: Barking Owl

Music: Lil Baby (Motown Records)

About Lil Baby:

fines a generation. The GRAMMY Award-winning rapper has smashed records, made history, and impacted the course of modern hip-hop with his instantly identifiable and inimitable style. He has garnered dozens of multi platinum certifications and tens of billions of streams as arguably the biggest new rapper to emerge this decade. Following the success of his platinum full-length debut Harder Than Ever in 2018, he seized #1 on the Billboard Top 200 with 2020’s My Turn, becoming “the year’s #1 selling and #1 streaming album in the US.” At first, it cemented him as “2020’s first and only artist to go double-platinum,” but it has since gone quadruple-platinum and has logged 85 weeks in the top 10 of the Top R&B/Hip-Hop Albums chart – marking the longest top-tier run in the chart’s history. 

He notably tied Prince and Paul McCartney for Billboard Hot 100 hits and Taylor Swift for “most weeks atop the Billboard Top 200 in 2020” with a total of 6. Out of eight nominations, he scored his first GRAMMY® Award in 2022. He has appeared on the covers of Rolling Stone and the Billboard R&B/Hip-Hop Power Players Issue in addition to receiving honors from VEVO, Rap Caviar, the Apple Music Awards, and more. He teamed up with Lil Durk for The Voice of the Heroes, marking his second #1 debut on the Billboard Top 200. It’s just the beginning though. He’s bound to revolutionize the culture again with his third album in 2022. Most recently, he released “Right On” and “In A Minute” which both songs debuted on Billboard’s Hot 100 chart. This feat puts Lil Baby in rare territory, making him the youngest of only 12 artists to have ever landed 100 or more songs on the Hot 100. This generation belongs to Lil Baby.