Posts tagged with "NBA"

Perfect Hydration illustration by Heather Skovlund for 360 Magazine

Hydration Benefits

The best ways to hydrate & the benefits of alkaline water.

We all know that water is foundational to our well-being. Our health and our life depend on it. Yet, an estimated 75% of Americans are chronically dehydrated, a figure that is exacerbated by the constant consumption of caffeinated beverages, alcohol and diets high in sodium. We’ve all experienced fatigue, irritability, headaches, or a foggy mind from dehydration. So why not pay more attention to how we hydrate? The simple act of drinking refreshing alkaline water, monitoring consumption, and developing better hydration habits can boost energy, support skin and immune health, and so much more. Here’s how you can get started.

What is Alkaline Water?

Alkaline water has a higher pH level, typically 8 or 9, as opposed to regular water which taps out around 7. Water with a higher pH can help balance the acid in your body, support a healthy immune system, keep things moving, and ultimately achieve a more premium state of hydration. For these and many other benefits, alkaline water has been deemed the go-to water option in achieving optimum hydration.

One brand we recommend is, Perfect Hydration (pH) Alkaline Water, which has a pH level of 9.5 and a unique blend of electrolyte minerals, without the sodium and chlorine used by most other water brands. Ultra-purified and ionized, pH’s 9 stage-filtration process also results in an incredibly crisp and refreshing taste, making it easier to consume higher quantities of water at a time.

Who should drink alkaline water?

Short answer – everyone! Alkaline is safe to drink at all ages and stages of life. Over the past year as many people transitioned to work from home due to the pandemic, alkaline water has become a popular choice for consumers looking to support their immune health, particularly those increasingly seeking solutions that can be easily incorporated into their daily routines.  

Alkaline water has also been adopted by many top tier athletes – including Julian Edelman (NFL Wide Receiver), Alfonzo McKinnie (NBA Player), Livlo Golding (Fitness Expert), Summer Fenton (Professional Snowboarder) and Sierra Blair Coyle (Professional Rock Climber) – who have all partnered with Perfect Hydration to keep their bodies in a peak, hydrated state for ultimate performance. Any athlete knows that water consumption to replace sweat loss is essential in thermoregulation and preventing cramps, heat exhaustion, heat stroke and more.

In the hot, summer months, hydration becomes even more important. Avoiding products with high sugar and sodium levels is key among health-minded individuals who are swapping complicated, sugar-dense beverages with functional beverages that serve the body.

What Alkaline Water Can Do For You

Beyond hydration and immunity, alkaline water is believed to have properties that aid in:

  • detoxifying the body
  • weight loss
  • cancer resistance
  • colon-cleansing
  • reducing bone loss
  • reducing headaches and inflammation
  • stress management
  • improving metabolism and digestion

Size Matters

In attempting to keep the body in an optimum state of hydration, consuming adequate quantities water is key. Recommended daily intake of water ranges from about 11-16 cups or 88-128 oz. But the average intake among Americans is about 3.9 cups per day, indicating that small sips from a glass throughout the day just isn’t enough. Keeping a liter or more on hand at all times allows you to track the amount of water you are consuming to ensure your hydration goals are met.

Perfect Hydration recently launched a 1.5 liter bottle and one-gallon bottle at select Ralph’s stores in southern California and CVS stores across the US. These new sizes are flying off the shelves as consumers call for function, value and convenience in every water product they purchase.

Currently Trending…

The alkaline water industry is catching on to consumer’s desire for packaging beyond plastic, pushing beverage leaders to think about their sustainability practices. This year, Perfect Hydration is launching their premium, enhanced water in 16.9 oz. recyclable aluminum cans to meet the growing demand for functionality, hydration, and sustainability. They are also converting their 1-liter, 1.5-liter and 1-gallon bottles to post-consumer recycled plastic (rPET) as a part of their commitment to serve the wellness of consumers and the health of the planet.

Unlike other brands that mine water sheds and mineral springs, pH uses US-based renewable water sources. They don’t have to ship water to or from remote locations across the globe, which means lower carbon emissions as a result of less freight. In addition, Perfect Hydration’s current bottles are made of BPA-free, 100% recyclable PET-1, which is the most commonly recycled plastic on the planet.

Perfect Hydration is also an Official Supporter of the American Red Cross, offering $250k in donations that benefit disaster relief and blood services programs. 

Their model proves proper hydration can be achieved in tandem with eco-conscious and community-based efforts.

A Bright Future

It may not surprise you that global sales and consumption of alkaline water continues to steadily rise, with sales growth consistent at more than 40% per year since 2013, according to a report by Zenith Global. Its benefits are wide reaching, and the crisp taste has consumers coming back for more.

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Sports illustration by Heather Skovlund for 360 Magazine

NFL Highest Average Franchise Value

NFL Highest Average Franchise Value Among North American Sports Leagues – Over $3B in 2020

The North American sports industry is one of the most lucrative industries in the world. Since 2010 the average franchise value of the four major North American sports leagues has risen at a dramatic rate. Iconic franchises such as the Los Angeles Lakers, New York Yankees and the Dallas Cowboys, just to name a few, are now worth billions of dollars.

According to data presented by Safe Betting Sites, the NFL had the highest average franchise value among the major North American sports leagues while the NBA had the highest CAGR from 2010-2020.

NFL Average Franchise Value Over $3B in 2020; NHL Only League to Experience A Decline

In 2020 the average value of NFL franchises stood at $3.045B – the highest average franchise value among the four major North American sports leagues. This figure was a 6.5%YoY increase from 2019’s value of $2.86B. The NBA had the second-largest average franchise value after leapfrogging MLB in 2019.

The average value of an NBA franchise stood at $2.123B in 2020, a 13.65% YoY increase from 2019 – the highest rate of increase among the four leagues. The NHL was the only North American sports league that experienced a decline in its average franchise value for 2020. The average value of an NHL team in 2020 stood at $653M, 2.1% less than 2019’s average value of $667M.

NBA Had Highest CAGR from 2010-2020 – 19.19%

North American sports leagues enjoyed significant growth in the last decade. In 2014 the average franchise value of the NFL, NBA and MLB had all crossed the $1B mark while the NHL crossed the $500M mark for the first time. In the period from 2010-2020, it was the NBA that experienced the highest growth among North America’s sports leagues.

In 2010 the average franchise value of the NBA stood at only $367M. Since then, this value has experienced an impressive 10-Year CAGR of 19.19% – the highest CAGR among the leagues. MLB registered the second largest CAGR of 14.2% while both the NFL and NHL had a CAGR of just over 11%.

Dallas Cowboys, NY Knicks, NY Yankees and NY Rangers Most Valuable Franchises Per League

The Dallas Cowboys of the NFL is the most valuable North American sports franchise with an estimated value of $5.5B in 2020. New York solidified its place as North America’s most lucrative sports market with the three other most valuable teams in their respective leagues calling it home. The Yankees, Knicks and Rangers were worth $5.25B, $5B, and $1.65B respectively in 2020.

You can read more about the story with more statistics and information here.

Lil Nas X 'Satan Sneaker' illustration by Heather Skovlund for 360 Magazine

NIKE vs MSCHF

Nike has filed a federal trademark infringement lawsuit against MSCHF shoes that released a controversial customized version of its sneakers “Satan Shoes” with rapper Lil Nas X. In the lawsuit filed today, Nike accused MSCHF Product Studio, Inc. of trademark infringement over the designer’s 666 pairs of modified Nike sneakers made in collaboration with the “Old Town Road” singer. All 666 pairs sold out Monday.

Fara Sunderji is a partner at the international law firm Dorsey & Whitney in its New York office. Sunderji has extensive expertise in all stages of trademark, copyright, clearance, prosecution, maintenance, enforcement, and litigation. Of the lawsuit she says, 

“Nike’s swoosh is probably one of the most recognizable non-word trademarks in the world.  You see it and you automatically think of Nike as the source of the good on which it appears.  This is how trademarks are supposed to operate, as a source identified.  Nike’s case here is pretty simple to understand:  MSCHF is selling Nike Air Max 97’s that have been modified in a way in which Nike does not approve.  People see these “Satan Shoes” and think they come from Nike and some people don’t like that.  Nike, therefore, claims that the release of these “Santa Shoes” is harming its valuable brand,” Sunderji says. 

“MSCHF will likely argue that they are protected under a theory called the First Sale Doctrine, which allows third parties to resell trademarked goods that have already entered the marketplace.  But the doctrine is limited to the sale of genuine goods.  The doctrine is based on the premise that consumers are not being deceived because they are receiving what they have bargained for, the trademarked good. Under Second Circuit case law, goods are not genuine if they do not conform to the brand owner’s quality control standards, and it is easy to guess Nike’s take on this issue – Just don’t do it,” Sunderji says. 

According to NBC News, the lawsuit states “We don’t have any further details to share on pending legal matters,” Nike said. “However, we can tell you we do not have a relationship with Lil Nas X or MSCHF.”

Trademark attorney Josh Gerben of Gerben Perrott PLLC stated to CNN Business that “It’s a legal rationale that grants artists who purchase and repurpose individual copyrighted products the ability to express and profit off their own creativity.”. He also pointed out Nike shoe redesigners like MSCHF commonly sell their work on online marketplaces. “You’ve got all kinds of artists that go out there and they take a shoe, and they’ll do a whole bunch of custom art on the shoe and maybe resell it for $1,000-3,000,” Gerben said. “This is something Nike is well aware of and has done absolutely nothing to mess with because there’s a sneaker culture here.”

Lil Nas X isn’t named as a party in the lawsuit. Representatives for the musician did not respond to calls or emails requesting comment.

The backlash from social media is incredible with thousands of people expressing their opinions with the shoes and the representation they bring:

  •  South Dakota Governor Kristi Noem tweeted “Our kids are being told that this kind of product, is not only okay, it’s “exclusive.” But do you know what’s more exclusive? Their God-given eternal soul. We are in a fight for the soul of our nation. We need to fight hard. And we need to fight smart. We have to win.”.
  • NBA star Nick Young tweeted “My kids will never play Old Town Road again… I’m still debating about wearing Nike after this come Nike a drop of blood for real”.
  • On Instagram, celebrity musician Miley Cyrus shares a photo proudly wearing the controversial sneakers, captioning the post “Can you see Satan?”.

The controversial ‘Satan Shoes’ were strategically dropped after the release of Lil Nas X’s music video for “Montero (Call Me By Your Name)”, which has already been viewed more than 54 million times.

Lil Nas X took to Twitter in his true fashion posting “I spent my entire teenage years hating myself because of the shit y’all preached would happen to me because I was gay. So I hope u are mad, stay mad, feel the same anger you teach us to have towards ourselves.”

Basketball illustration by Mina Tocalini for use by 360 Magazine

North Carolina Introduces Anti-Trans Sports Ban

On Fifth Anniversary of HB 2 ‘Bathroom Bill’ Passage, North Carolina Introduces Anti-Trans Sports Ban.

North Carolina puts forward another anti-transgender bill, again invoking the rhetoric of protecting women and girls from transgender people.

Late Monday, the North Carolina House introduced House Bill 358, an anti-transgender bill that would ban transgender girls and women from participating in sports (including college sports) consistent with their gender identity. The timing of this bill introduction could not have been more ironic, as it came on the eve of the fifth anniversary of Governor Pat McCrory signing the now-notorious House Bill 2, which mandated discrimination against transgender people in bathrooms.

Like HB2, the “Save Women’s Sports” bills rely on false narratives based in fear, rather than facts or science. Like HB2, these sports bans are fear mongering and an attempt to score political points by singling out already marginalized people for additional discrimination.

“In a moment of sad irony, North Carolina legislators have shown they clearly did not learn their lesson from the HB 2 ‘Bathroom Bill’ fight that threatened the state to the tune of billions in revenue, taxpayer-funded litigation, and a tarnished reputation–in addition to the personal reputational harm Gov. Pat McCrory suffered that cost him his job,” said Human Rights Campaign State Legislative Director and Senior Counsel Kate Oakley. “By introducing an anti-transgender sports ban bill, they are playing with fire once again, and engaging in a fight that is doomed to the same fate. This legislation is simply the latest iteration in a failed series of attempts to thwart equality for LGBTQ people. Two conservative governors have either threatened to veto or vetoed anti-transgender sports ban legislation out of the same fears that were realized in North Carolina five years ago. Let North Carolina’s ‘bathroom bill’ fight be a lesson to all states and governors considering anti-transgender legislation this session. North Carolina does not want to go down this road again.”

The legislative fight to pass discriminatory anti-transgender legislation has been fast and furious, led by national groups aiming to stymie LGBTQ progress made on the national level and in many states – quite like the bathroom bill push in 2016. There are 174 anti-LGBTQ bills under consideration in state legislatures across the country so far this year. Of those, 95 directly target transgender people and about half of those would, like HB 358, ban transgender girls from participating in sports consistent with their gender identity. As was the case in the HB 2 fight, legislators across the country invoke hypothetical scenarios of harm but have failed to provide actual examples of issues in their states to attempt to justify these attacks, laying bare the reality that these are attacks on transgender youth that are fueled by discrimination and not supported by fact.  Collegiate and professional sports organizations have had trans-inclusive policies for years without incident, and there is no reason North Carolina or any other state needs a ban on transgender participation in sports.

Wide range of business and advocacy groups, athletes oppose anti-trans legislation

  • Earlier this month, more than 55 major U.S. corporations stood up and spoke out to oppose anti-transgender legislation being proposed in states across the country. New companies like Facebook, Pfizer, Altria, Peloton, and Dell joined companies like Amazon, American Airlines, Apple, AT&T, AirBnB, Google, Hilton, IBM, IKEA, Microsoft, Nike, Paypal, Uber, and Verizon in objecting to these bills.
  • Nearly 550 college athletes have stood up to anti-transgender legislation by demanding the NCAA pull championships from states with anti-trans sports legislation
  • The nation’s leading child health and welfare groups-representing more than 7 million youth-serving professionals and more than 1,000 child welfare organizations-released an open letter calling for lawmakers in states across the country to oppose dozens of bills that target LGBTQ people, and transgender children in particular.

States that pass anti-transgender legislation suffer economic, legal, reputational harm

Analyses conducted in the aftermath of previous divisive anti-transgender bills across the country, like the bathroom bills introduced in Texas and North Carolina and an anti-transgender sports ban in Idaho, show that there would be or has been devastating fallout.

  • The Idaho anti-transgender sports bill that passed was swiftly suspended by a federal district court. The National Collegiate Athletic Association (NCAA) came out against the Idaho bill and others like it and subsequently moved planned tournament games out of Idaho.
  • The Associated Press projected that the North Carolina bathroom bill could have cost the state $3.76 billion over 10 years.
  • During a fight over an anti-transgender bathroom bill in 2017, the Texas Association of Business estimated $8.5 billion in economic losses, risking 185,000 jobs in the process due to National Collegiate Athletic Association (NCAA) and professional sporting event cancellations, a ban on taxpayer funded travel to those states, cancellation of movie productions, and businesses moving projects out of state.

The economy and reputation of North Carolina suffered very real harm caused by HB2. Here’s just a snapshot of the overwhelming outcry at the time of the bill’s passage:

  • Over 200 major business leaders, from Apple to Zola, signed an open letter to NC Gov. Pat McCrory opposing HB2, because discrimination is bad for business. The letter was first announced on March 29, 2016, when it was hand-delivered to Pat McCrory by HRC President Chad Griffin, Equality NC Executive Director Chris Sgro and transgender advocate Candis Cox.
  • On April 5, 2016, PayPal CEO Dan Schulman announced that the company will seek an alternative location for its new “global operations center.” PayPal’s investment was expected to bring 400 skilled jobs to North Carolina, with an annual payroll impact of more than $20 million. In its statement, Schulman said, “The new law perpetuates discrimination and it violates the values and principles that are at the core of PayPal’s mission and culture.”
  • On April 8, 2016 Bruce Springsteen cancelled his concert in North Carolina over HB2, saying, “Some things are more important than a rock show and this fight against prejudice and bigotry-which is happening as I write-is one of them. It is the strongest means I have for raising my voice in opposition to those who continue to push us backwards instead of forwards.”
  • On May 4, 2016, the U.S. Department of Justice determined North Carolina’s discriminatory HB 2 violates federal civil rights law, including Title VII of the Civil Rights Act of 1964 and Title IX of the Education Amendments Act of 1972. At a press conference on May 9, Attorney General Loretta Lynch spoke directly to the transgender community, saying “We see you. We stand with you, and we will do everything we can to protect you going forward.”
  • On July 21, 2016, the NBA decided to stand up to North Carolina lawmakers who refused to repeal HB2 by pulling its 2017 All-Star Game from Charlotte, NC. Despite the NBA’s repeated warnings that it would have to consider moving the high-profile game out of the state if the anti-LGBTQ law was not repealed, the state’s General Assembly shamefully adjourned after 100 days of inaction.
  • In North Carolina, basketball is king-but that didn’t stop the NCAA from standing up for their LGBTQ players, employees and fans by vowing to move tournament events from the state because of HB2. The NCAA announced that they would move all 2016-2017 championship games out of the state on September 12, 2016.
  • On Election Day, NC Governor Pat McCrory, who signed HB2 into law, was defeated at the ballot box — the only incumbent governor from either party to lose on Election Day. Polling by Greenberg Quinlan Rosner Research showed that HB2 was the most cited issue leading to McCrory’s defeat in those who voted against McCrory.
  • In February, the North Carolina Sports Association sent a letter to lawmakers warning of a loss of NCAA championship games through 2022 if HB2 is not immediately repealed. In the letter, the sports association warned that the NCAA decision could cost the state at least another half a billion dollars in economic activity when other sports organizations follow the NCAA’s lead in moving events out of the state. In November 2016, Forbes estimated that the state had already lost hundreds of millions of dollars due to HB2.
  • In March, the Greensboro Coliseum Complex revealed it had lost $23.5 million in revenue from various championships and conventions because of HB2.

The Human Rights Campaign is America’s largest civil rights organizations working to achieve equality for lesbian, gay, bisexual, transgender and queer people. HRC envisions a world where LGBTQ people  are embraced as full members of society at home, at work and in every community.

Kaelen Felix illustration for 360 MAGAZINE online sports betting

How Does Online Sports Betting Work?

With more and more of the world spending time at home, the interest in leisure activities has shifted. Over the past year or so, many are looking for ways to relax without spending a fortune. With trips to casinos often on hold and card nights amongst friends canceled, those who have fun gambling are often at a loss.

However, activities such as sports betting are available online and easy for anyone to get started. For those who don’t know how sports betting online works, it can feel like a scam. Worse yet, it can be a self-destructive hobby. In reality, it’s neither. Sports betting doesn’t require a large financial investment or blind faith in a website. In fact, many reputable sports betting sites will give you a hand getting started.

Is Online Sports Betting Illegal?

Absolutely not. While many forms of gambling, including online poker and blackjack, are now illegal in some countries, online sports betting is perfectly legitimate. There are, of course, strict rules and regulations that keep the industry in check. However, these rules and regulations are for the benefit of those placing bets. The crackdown on internet gambling that began a few years ago made sure that those sports betting sites that operate today are trustworthy and honest.

You can win real money with online sports betting, but most players deal in small amounts. The thrill of winning is not necessarily in the form of a briefcase full of cash but the fun of rooting for your favorite teams and players.

How Do I Get Started?

If you’ve placed money on a game before, you’re likely somewhat familiar with sports betting. The goal is to maximize the opportunities to win, plain and simple. However, each website has its own way of handling transactions and making bets. Before you begin playing, you’ll want to familiarize yourself with the rules and regulations.

Read the fine print carefully to find out how long it takes for winnings to hit your account, when you can cash out, and how many transactions you can place in any given period. Fans of sports betting online tend to enjoy the convenience of logging in and seeing all activity in one place. That way, betting and money management are simpler.

What Is a “No-Deposit” Bonus?

It may sound too good to be true, but sometimes there’s such a thing as free money! Most large online sports betting establishments attract customers by offering a no-deposit bonus. This means you’ll be given a certain amount of money just for signing up and completing registration, a perk of many gaming and gambling sites.

However, in sports betting, it’s not just applicable to your first deposit. You have the option to only bet using the money given to you as a bonus. It’s typically a small amount, from $5 to $15. If you win, you’ll win real money as with any other kind of bet. If you lose, you’ve only lost free bonus money. Many websites even return this in some form. It’s a wonderful way to ease into a new hobby or check out a new website.

How Do I Know if This Is for Me?

The benefit of the no-deposit bonus is that, win or lose, you have a sense of how online sports betting works and the culture of a particular website. Many will also offer chat rooms, forums, and interactive tools that connect players. Any new hobby tends to be fun when shared with like-minded individuals, and it’s not necessary to study sports and stats to enjoy betting.

If you end up not enjoying a particular site or sports betting doesn’t hold your interest, there’s nothing lost. With a responsible and knowledgeable attitude, though, many find fun and success. The past year has been one of exploring new interests from the comfort of home for many people. Why not give it a try?

Basketball image by Mina Tocalini for 360 Magazine

LA Lakers Dominate NBA’s Social Media Rankings

LA Lakers Lead Social Media Rankings In NBA As Of March 2021 – Over 30M Followers

The Los Angeles Lakers are one of the most iconic American sports franchises in history. Jerry West, Wilt Chamberlain, Kareem Abdul-Jabbar, Magic Johnson, Shaquille O’Neal and Kobe Bryant are just some of the legendary names to have worn the famed purple and gold, making the Lakers one of, if not the most popular team in the NBA. According to data presented by Safe Betting Sites, as of March 2021, the Los Angeles Lakers lead the NBA’s Social Media rankings with the most followers on Facebook and Twitter.

Los Angeles Lakers Most Followed NBA Team On Social Media – Over 30M Followers

The Los Angeles Lakers are not only one of the most popular American sports franchises, but also one of the most successful. The Lakers have won the NBA world championship a record-tying 17 times since the NBA began. Ther most recent championship came from the improvised 2019-2020 season when they were led to victory over the Miami Heat by superstar Lebron James.

The Lakers’ sustained success over decades of basketball seasons has earned the team one of the most passionate fanbases, not only in the U.S., but also globally. This large fanbase is evident in the Lakers’ over 30M combined followers on Facebook and Twitter, making them the most followed NBA team on social media

The NBA and Social Media

The NBA is one of the most popular sports leagues in the world, and basketball has become a global game because of the league’s international reach. The league is also at the forefront when it comes to fan engagement and outreach, constantly seeking to expand the game beyond American shores.

In recent times, the NBA has also shown a willingness to innovate and adapt to current trends. When social media started to permeate the mainstream, the NBA was one of the first to embrace it and eventually harness its capabilities. As of March 2021, The NBA’s Facebook and Twitter Profiles had an estimated 72M followers combined. Notably, in 2020, the NBA brand was the third leading brand on Instagram based on user engagement in the US.

Bulls, Heat, Rockets, Warriors – 4 Next Most Followed Teams

The Chicago Bulls are the second most followed team on social media with 21.44M combined followers while their Eastern Conference Rivals, Miami Heat, was the next most followed team with 19.65M combined followers. The Houston Rockets, arguably the most popular NBA team in China, is the fourth most followed team with 18.52M followers. Former 2-time league MVP Stephen Curry’s Golden State Warriors round out the top 5 with 18.18M followers.

You can read more about the story with more statistics and information at this website.

Canadian Goose with basketball illustration by Heather Skovlund for 360 Magazine

PETA Attacks NBA Over Sponsorship

PETA Attacks NBA Over Canada Goose Sponsorship

Natural Fibers Alliance Blows Foul on Extremism

This week members of the People for the Ethical Treatment of Animals (PETA) demanded the NBA scuttle its new multiyear partnership with Canada Goose. On Monday, the Canadian company announced a multi-year partnership with the NBA to develop specialized attire for NBA All-Star Games.

PETA has had a long-running campaign against Canada Goose because the company uses feathers and fur in some of its outerwear. PETA has vigorously attempted to ban the use of all leather, wool, fur, cashmere, down, and silk at the federal, state, and local levels because they are derived from animals–including the leather used to make basketballs.

Mike Brown, head of sustainability and communications with the Natural Fibers Alliance, issued the following response to PETA: PETA has gotten so extreme that it would ban basketballs simply because they’re made with leather. This is a lay-up for the league: Tell PETA to hit the showers.”

Not only does PETA’s advocacy against natural materials harm the environment but threatens consumers’ freedom of choice. Synthetic clothing is one of the top global polluters of waterways. Researchers estimate that synthetic fabrics alone are responsible for up to 35 percent of microplastic pollution in our oceans; synthetic clothing “sheds” microparticles when cleaned. Natural fibers, in contrast, are a sustainable and renewable resource.

The Natural Fibers Alliance is a newly formed environmental justice coalition representing wool, leather, fur, and other naturally produced materials. For additional comments or questions, contact Mike Brown.

Big Sean Detroit Pistons annpuncement illustration by Kaelen Felix for 360 MAGAZINE

BIG SEAN × DETROIT PISTONS

The Detroit Pistons announced hip-hop icon and Detroit-native Big Sean will become the organization’s Creative Director of Innovation. In this role, Big Sean will provide creative counsel and strategic guidance on a variety of Pistons off-the-court initiatives, including team merchandise design, in-game experience, co-branded community, and social responsibility activation, and more.

To kick off the partnership, Big Sean has added his Don Life logo to the Pistons practice jersey. Photos of the jerseys are attached.

“Sean is an accomplished artist, philanthropist and entrepreneur. Having spent time with him and his family I know how deeply he cares about the city of Detroit,” said Pistons Owner Tom Gores. “We share a common desire to use the power of sports and entertainment to improve our community and make a positive impact on people’s lives. I’m excited to see what we can do working together.”

Central to the partnership, the Pistons and the Sean Anderson Foundation will work together and engage Detroiters through future community initiatives and programming. The six-time Grammy nominee will also curate music for Pistons in-game entertainment, including halftime performances and DJ playlists. Additionally, Big Sean will participate in creative sessions and spearhead collaborations with the Pistons design team to launch custom merchandise line extensions.

“It’s a dream come true and a real honor to get to work with the iconic Detroit Pistons,” said Big Sean. “I grew up in the city, which naturally made me a fan of the Bad Boys. I would later have a Grant Hill poster on my wall and then, against all odds, would watch the ’04 Pistons go on to win the Championship, inspiring the whole city of Detroit. I look forward to creatively finding new ways to contribute to their legacy and continue their dedication to the community through sports, art, and, of course, music.”

Detroit Pistons Chief Business Officer Mike Zavodsky lauded the addition of Big Sean and sees the partnership as a natural fit for the Pistons and their newly launched D-Up brand campaign.

“Big Sean embodies everything the Pistons organization and our D-Up campaign is about – creativity, hard work, and the people of Detroit,” said Zavodsky. “Big Sean and the Pistons are both a part of the fabric of Detroit, and we look forward to this partnership reflecting the culture of the city we both call home.”

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