Posts tagged with "NBA"

Reebok × AI

Reebok have confirmed a June 24 release for Allen Iverson’s 2001 game 5 player-exclusive Answer IV, marking the first revival of this particular black/white iteration ($160, FY9691) since that season.

The shoe – a direct colorway bring back of Iverson’s ‘01 finals game 5 pair – released globally in 2021, pre-empting a summer 2022 stateside launch.

Classic features include a rubber outsole with DMX branding, OG underfoot tooling with an embedded Iverson face logo, ribbed heel underlay, sublimated I3 tongue print, a smooth upper vamp, and the hallmark zipper shroud.

Bronx-based designer and stylist Mugzy McFly via 360 Magazine

Mugzy McFly

Fashion Designer × Stylist

New York City designer and entrepreneur Jevaughn Williams, widely known as Mugzy McFly, has made his childhood dream come to fruition with Signed By McFly. This fad guru has worked with celebrities like Maino, Doja Cat and Post Malone. Moreover, the GRAMMY Awards hand-picked him to participate in this year’s festivities via gift bags. Furthermore, he constantly produces immersive pop-ups to highlight other minority-owned entities, becoming an arbiter on style and current affairs within his community.

Born and raised in The Bronx, Mugzy grew up with a great deal of inspiration and flare for fashion. At 13, he experienced his first steps with creative design and began fabricating pieces which he could pair his favorite sneakers. Between 2011-12, he started brand brainstorming. In 2013, he launched it. Graphic tees were the label’s inaugural drop. With no financial investors, he handled all aspects of the collection–production, marketing, promotions and account management. This first-hand knowledge inspired the tagline: More Dreams, Less Dream. Since inception, the line has been unisex.

Lastly, Mugzy explains his intuition behind last season’s bestselling collegiate-like jacket with patchwork. It’s color compass was persuaded by his immediate environment. In fact, he never meant to conjure a rainbow-esque theme, its prismatic effect resulted from the orange and blue linked to the Knicks and Mets. While his Afro-Carribean heritage emitted red and green hues, he confirms admiration for gray, ‘It’s like a high taste level to me.’

After 9 years in business, McFly has been featured in various media outlets. Contrary to what one would expect, much of his recent success has been attributed to the pandemic, allowing more time to meticulously delve into overall presentation and client relationships. Thus, he predicts seasonal trends will incorporate comfort, quality yet sustainable ensembles in both vivid and earth tones paired with ecletic sneakers. Jeans will be replaced with nicely constructed joggers and thigh high shorts.

McFly’s advice to budding enterprisers, choose the right moment to launch genderless garments. Don’t be afraid to make mistakes and do it because you enjoy the process. Don’t do it just for money. Finally, lend your brand’s visibility through well-documented, innovative promotional affairs while maintaining professional contacts.  

Article: Andrea Esteban × Vaughn Lowery

Watch him on 360TV.

Listen to his 360 MAG Podcast.

As seen in Essence Magazine.

Featured in The Bronx Magazine.

Shop Signed By McFly.

Brooklyn Nets GM Sean Marks Says Team isn’t Ready To Commit To Kyrie Irving

Sean Marks has sounded a warning to Kyrie Irving following the season the Brooklyn Nets just had. Speaking to the media regarding the direction of the franchise and whether it’s committed to Irving, the team’s general manager said the Nets are “looking for guys that want to be a part of something bigger than themselves, play team basketball, and be available.”

The point guard was one of the biggest stories in the NBA this season, having refused to take the COVID-19 vaccine. As a result, he was unable to play for most of the season and the lack of chemistry should be the main reason the Nets got swept in the first round of the playoffs. 

Irving played his first home game of the season on March 27, three days after New York mayor Eric Adams backtracked on the city’s mandate that had prevented unvaccinated NY athletes from participating in home games.

He played all 14 of the Nets’ final games, including the four in the playoffs, which marked his longest streak of consecutive games played since the 2017/18 campaign. It would be good to have him continue in that vein next season and, should that be the case, it would make for some really interesting online sports betting in New York.

After balling out in Game 1 against the Boston Celtics and nearly helping the Nets escape with a win, Irving’s production waned in the following three games as he would only score 46 points in total, just seven more than his Game 1 haul of 39.

Kyrie can become a free agent if he turns down his $36.5 million player option for next season but has said he isn’t going anywhere. Of course, he told Boston fans the same when he was still with their team. 

“When I say I’m here with [Kevin Durant], I think that it really entails us managing this franchise together alongside Joe [Tsai, the owner] and Sean [Marks, the GM] and just our group of family members that we have in our organization,” he said.

The All-Star is eligible for a five-year $246 extension with Brooklyn if he opts out but there are understandable concerns when it comes to committing to him long term as he’s only played in 103 games since joining the team three seasons ago.

Marks seemed to agree with Irving on coaching, sort of. The guard controversially claimed he doesn’t see the Nets as having a head coach back in 2020 and, in his address to reporters on Wednesday, the GM said he believes Kevin Durant is the best developmental coach in the organization. 

“I think Kevin Durant is our best player development coach,” he declared.

That is saying something as the Nets have nine assistant coaches on the bench with Steve Nash, including the top-rate Jacque Vaughn. Of course, Marks was probably trying to point out that having someone like Durant on the team forces everyone to raise their game, yet the comment might not go down well with the coaching staff, especially given that they were criticized for the team’s lack of cohesion against the Celtics.

Marks has also noted that the Nets have lost their culture in an admission that there are deeper issues needing attention than simply improving the roster.

“Did we take a step back? Without a doubt,” Marks told reporters Wednesday. “The culture isn’t what it once was.”

The Nets have spent a lot of money acquiring championship-caliber players and it was expected that this would be their season. Apart from falling flat in the playoffs, it’s also been revealed that the Knicks are still significantly more profitable, with owner Joe Tsai still at a loss for his purchase of the team and Barclays Center. 

They took some major steps in establishing an atmosphere that would make it easy for marquee players to step in and lead them to a title. According to forward Joe Harris, there was a perception “across the league that we had the best culture.” It’s why they were able to bring in players such as Irving, Durant, James Harden, Blake Griffin, and LaMarcus Aldridge.

It appears that, in an effort to build around Irving and Durant, the Nets have lost the identity they worked so hard to carve out. Harris is the only one who remains from the squad that began the transition, with D’Angelo Russel, Caris LeVert, and Jarrett Allen all playing elsewhere now.

Marks has recognized that having the most optimal roster isn’t all it takes to maintain success and it will be interesting to see how things shape up during the summer.

Ja Morant and Lil Baby Beats campaign via 360 MAGAZINE

JA MORANT × LIL BABY

Beats by Dre (Beats) teams up with Grammy Award-winning artist Lil Baby and NBA All-Star Ja Morant in its latest campaign. The 90-second video will air in Game 3 of the NBA Playoffs, during which Morant will be playing.

The campaign is centered around Lil Baby and Ja Morant’s friendship and mutual admiration, which ultimately led to Lil Baby writing “Dark Mode” about the player. Both the track and the campaign play off Morant’s ethos around basketball, which can be summed up with the phrase, “welcome to the dark.” While many want to bask in the spotlight, one’s work ultimately illuminates itself as a result of relentlessly honing their craft in the darkness.

Lil Baby’s track focuses on “going into dark mode,” a behavior which has ultimately made Morant one of the most exciting players to watch in the league. The spot also visually reflects darkness, with both superstars appearing solely in monochromatic black and white throughout the entirety of the video.

“Ja has been one of my favorite players to watch. We’ve been locked in,” said Lil Baby. “This is not my first time partnering with Beats, but we took it up a notch with this original song. The world gets to experience ‘Dark Mode’ for the first time in a way that’s crazy!”

Beats first partnered with Lil Baby on its 2020 award-winning campaign titled “You Love Me,” while Ja Morant was recently signed as an ambassador to the brand. In the new spot, Lil Baby sports Beats Studio Buds in Moon Gray and Morant wears Beats Studio Buds in Sunset Pink, available exclusively at Target.

Watch the video on YouTube HERE. It will also go live on Beats’ InstagramTikTok and Twitter once officially launched.

Credits

Brand: Beats by Dre

Creative Direction: Translation

Production: Love Song

Production: Quality Films

Edit: Trim / Cosmo Street

Color: Company 3 London

Finishing: The Mill London

Sound Design and Mix: Barking Owl

Music: Lil Baby (Motown Records)

About Lil Baby:

fines a generation. The GRAMMY Award-winning rapper has smashed records, made history, and impacted the course of modern hip-hop with his instantly identifiable and inimitable style. He has garnered dozens of multi platinum certifications and tens of billions of streams as arguably the biggest new rapper to emerge this decade. Following the success of his platinum full-length debut Harder Than Ever in 2018, he seized #1 on the Billboard Top 200 with 2020’s My Turn, becoming “the year’s #1 selling and #1 streaming album in the US.” At first, it cemented him as “2020’s first and only artist to go double-platinum,” but it has since gone quadruple-platinum and has logged 85 weeks in the top 10 of the Top R&B/Hip-Hop Albums chart – marking the longest top-tier run in the chart’s history. 

He notably tied Prince and Paul McCartney for Billboard Hot 100 hits and Taylor Swift for “most weeks atop the Billboard Top 200 in 2020” with a total of 6. Out of eight nominations, he scored his first GRAMMY® Award in 2022. He has appeared on the covers of Rolling Stone and the Billboard R&B/Hip-Hop Power Players Issue in addition to receiving honors from VEVO, Rap Caviar, the Apple Music Awards, and more. He teamed up with Lil Durk for The Voice of the Heroes, marking his second #1 debut on the Billboard Top 200. It’s just the beginning though. He’s bound to revolutionize the culture again with his third album in 2022. Most recently, he released “Right On” and “In A Minute” which both songs debuted on Billboard’s Hot 100 chart. This feat puts Lil Baby in rare territory, making him the youngest of only 12 artists to have ever landed 100 or more songs on the Hot 100. This generation belongs to Lil Baby.

Essentia Water campaign featuring basketball star Jimmy Butler via 360 magazine

Essentia Water Campaign

Essentia® Water, the pioneer of ionized alkaline water in the U.S., today launched a new campaign featuring basketball star Jimmy Butler, Chicago quarterback Justin Fields, and multi-platinum singer-songwriter Tate McRae. A continuation of its “Stop for Nothing” campaign, which launched in 2021 and featured McRae alongside Kansas City quarterback Patrick Mahomes, this new creative focuses on maintaining resilience by taking a moment to pause and hydrate.

Essentia’s philosophy is that a better you, starts with a better water. Today’s world demands resilience, and resilience starts with self-care. The new campaign creative highlights how Essentia’s Supercharged Ionized Alkaline Water not only hydrates, but can also help promote a sense of renewal to keep your mind and body focused on achieving your goals.

Each of the brand’s campaign partners have one thing in common – the relentless drive to constantly hone their own craft and stop for nothing in pursuit of their goals:

  • Nicknamed “Jimmy Buckets,” Jimmy Butler is a 6-time league all-star and a decorated titan in his sport. Most recently, he led his team to the top seed in this year’s playoffs.
  • Justin Fields was selected in the first round of the 2021 professional draft and is the second quarterback in his team’s history to surpass the century mark in rushing.
  • Tate McRae’s hit single “you broke me first” has achieved over 1 billion streams and the #1 spot on the Top 40 US radio charts, landing her on Forbes’ 30 Under 30 list – the youngest musician to be included.

“This campaign underscores the importance of taking care of yourself so you can continue chasing your dreams, and focus on the things that are important to you,” said Zola Kane, Head of Marketing at Essentia Water. “Our partners personify that extraordinary combination of grit and determination we not only admire, but strive to inspire through our products and campaigns. We are both proud and humbled to be working with these superstars.”

The new “Stop for Nothing” campaign was created in partnership with Essentia’s lead creative agency Droga5. It includes 30-second, 15-second, and 06-second spots that will air across digital and social channels, along with online video platforms – specifically Hulu, YouTube and NBC Universal beginning May 2, 2022. The campaign films can be viewed on Essentia’s YouTube channel at youtube.com/c/essentiawater.

Visit EssentiaWater.com to learn more and find your closest retailer at essentiawater.com/store-locator/.

About Essentia Sub, LLC:

The first ionized alkaline bottled water offered in the United States, Essentia’s philosophy is that a better you, starts with a better water. Headquartered in Bothell, WA, Essentia Sub, LLC pioneered ionized alkaline water in 1998 and is known for its unique ionization process. The brand is CarbonNeutral Packaging Certified® and distributed in more than 100,000 retailers across the United States. It’s the #1 alkaline water brand and the #1 selling bottled water brand in the natural channel*. To learn more about Essentia, please visit essentiawater.com or connect with Essentia on Facebook, Twitter, or Instagram.

Which NBA players are making the most money off endorsements?

Many NBA players earn big money on court with lucrative contracts paying in the millions of dollars a year. But most court stars earn the bulk of their dollars through even more lucrative endorsement deals.

In 2020, Rookie LaMelo Ball was drafted 3rd overall by the Charlotte Hornets and inked a $35.5 million that will span four years. That salary pales into insignificance however, when you compared to his $100 million shoe deal with Puma.

The better the player, or in terms of LaMelo, the brighter their future, the bigger the level of endorsement. Add to that fierce competition amongst brands to be associated with these superstars and you have a perfect storm of dollars.

With Puma, Under Armour, Adidas, Nike, Reebok and more, battling for the public’s hard-earned money, the winners are the athletes paid to wear their brand. So, what are the biggest endorsement deals in the NBA?

The NBA’s biggest ever endorsements

Lebron James

Considered to be one of the greatest athletes to ever grace the NBA or professional sport, Lebron James is always going to be on this list. A No. 1 overall draft pick straight out of high school he became a millionaire through endorsement offers.

Aged 18, Lebron turned down $10 million from Reebok to not meet with Nike and Adidas. The footwear giant snapped him up and in 2015 rewarded him with a $1 Billion lifetime deal – thought to be the largest Nike endorsement deal in history.

Stephen Curry

Stephen Curry earns $34.9 million with Golden State Warriors but that figure is exceeded by his estimated endorsement income of $42 million. American sportswear company Under Armour used Curry as its entry into the basketball market when it signed him in 2013.

Curry has gone on to win a pair of NBA MVP awards and three NBA titles, proving a sound investment, and this season the Warriors are amongst the favorites for the playoffs according to the latest NBA playoffs odds, so he’s clearly value for money. His endorsement deal with Under Armour is the fourth-highest endorsement deal of any athlete globally, and makes him one of the highest endorsed athletes of all time.

His deal runs to 2024 and it’s believed he also retains equity in the company, potentially boosting his income even higher. 

If Curry can lead his team to the Larry O’Brien Trophy for the fourth time in eight seasons, his endorsement earnings will rise even further.

Zion Williamson

After leaving Duke, Williamson signed a mega shoe and apparel deal with Nike’s Jordan Brand for a reported $13 million per year. Deals with Gatorade, 2K, Panini, and others have further boosted Williamson’s earnings to an estimated $20 million a year.

College basketball’s most outstanding player was snapped up by Nike after a bidding war with Adidas and Puma. One of the most popular NBA players on Instagram, Williamson has over 4.8 million followers on the social media platform, further enhancing his value.

Michael Jordan

No list about the NBA is complete without the name of Michael Jordan. Just because he hasn’t stepped foot on a court 2003, doesn’t mean he isn’t still a highly attractive endorsement proposition for companies.

One of the first companies in the world to realize the benefits of sponsoring athletes was Nike. They struck a unique deal with the athlete, allowing him the chance to design and create his own shoes which were called Air Jordan.

The brand became one of the most popular shoes of all time and is widely regarded as being the deal that powered Nike into a truly global brand. Despite ending his career nearly 20 years ago, Jordan earns more than $100 million a year through his Nike endorsement. 

Dwayne Wade

One of the biggest basketball endorsement deals of all time was Dwayne Wade’s deal with Li-Ning, the Chinese shoe company. Wade was previously with Nike, but when his contract came up for renewal an offer of $12 million a year saw him put pen to paper.

Wade spent most of his 16-year NBA career with Miami Heat and is a 3 x NBA Champion and a 13 x NBA All-Star. He continues to work with the Chinese footwear manufacturer, despite retiring in 2019.

Kevin Durant

The Brooklyn Nets superstar, Kevin Durant knows how to make money, with multiple endorsements and investments to his name. He has a lucrative deal with Foot Locker that earns him millions of dollars every year and another with Nike. 

Durant signed a $285 million deal with Nike in 2014 that runs for 10 years. The contract also allows his earning to rise even further based on profit sharing and other factors.

Saturday April 16th sees the start of the 2022 NBA playoffs, with the Conference Finals due to take place across May 17th-18th. The NBA Finals Game 1 will take place on June 2nd and game 7 is scheduled for June 19th.

Whoever comes out on top will be more than a NBA Champion, they will be prime targets for some lucrative endorsement deals.

Christopher Currence for use by 360 MAGAZINE

PACKER × Reebok Answer IV “Ultramarine”

Reebok and Packer are teaming up to release a limited-edition release of Allen Iverson’s notorious Answer IV. The Answer IV’s are a blast from the past, referencing sport, style and culture of the ‘90s and early ‘00s. The Packer x Reebok Answer IV ($180) will be available on January 21 solely in-store and online at Packer.

Allen Iverson

NBA basketball legend and style/ culture icon of the ‘90s and early ‘00s, Allen Iverson exemplifies the aesthetic viewpoint from this time period. Celebrated for always sticking to his wits and having shaped an entire generation through fashion and culture, the Packer Answer IV serves as an honor to the legacy that A.I. created.

The shoe is reminiscent of designs from the ‘90s and early ‘00s, equipped with timeless navy leather/ grey mesh upper, highlighted by red accents. The shoe captures the essence of A.I.’s spirit during the prime of his stylistic impact.

Available exclusively at Packer, Friday, January 21.

11:00am EST online @ PackerShoes.com

12:00pm EST in-store @ Packer Jersey City

$180 / size 6.5-15

Christopher Currence for use by 360 MAGAZINE

Colin Kaepernick created by Rumnik Ghuman at 360 Magazine use by 360 Magazine

Colin in Black & White – Limited Netflix Series

By: Rumnik K Ghuman

Colin in Black & White is a new limited Netflix series recently released in October. This series is following Colin Kaepernick through his journey in high school as he had to face multiple issues as a black child who had white parents. During high school, Colin was a straight-A student who also played football, basketball, and baseball all year round. This 6 episode series attacked multiple issues a black child sees, but it was even harder since his parents didn’t understand how to explain to Colin why he was treated differently or had to work twice as hard to prove himself to the world. 360 Magazine is pleased to write something regarding this series as this is only available for a certain time period and is accessible only in a few states. 

To begin with some history why is this series so special to watch. It’s about ex-football player, Colin Kaepernick, who had kneeled in protest to police brutality and racial inequality during the national anthem back in 2016. Since then Kaepernick was not drafted by any team which quickly ended his career. This series truly shows what a black child goes through in a huge population of white superiority. Kaepernick played six seasons for the San Francisco 49ers in the NFL with 13 rushing touchdowns. It’s crazy to even think that a kneel would affect a football player’s entire career, but he wasn’t the only one to do it. The reason why he got so much hate was that he was the first. 

Each episode had an individual topic or issue brought up and focused on. Some topics were about appearances, as the braids were a big symbol of being a Thug apparently, which if you looked up what a thug actually means it’s defined as a violent person, especially a criminal. This includes no definition of how a thug looks like. This is the black culture that was given a label to place black people into a box of judgment. The next episode was the introduction of discrimination that made Colin realize he was going to be treated very differently compared to his peers. As a scene of him going out of town to witness how he was being watched as he was the only black person in the hotel for a baseball game. This kept going into how the world viewed black people in general. Colin was always told to take the easy way out, never really challenge himself. He had a great arm in baseball, but something about being rejected for football made him want to do it more than anything. This idea of rejection and always being the second choice came for him since day one from his birth parents. Colin was given up for adoption as a 5-week baby, and for his adoptive parents, he wasn’t the first choice either. Some other topics brought up were the standard of beauty and how black beauty was looked down upon compared to white people. There were certain acts that were very questionable of Colin’s parents that you can see in the show. Some more topics were of acceptance and perseverance to be the greatest. 

One aspect that really stood apart from this series was that it was not just a biopic. It was narrated by Colin Kaepernick and he would compare some situations that happened to him to the history of black people or even black athletics. One thing brought up was the idea of being perfect as black people. This goes back to slavery when slaves were bought based on how perfect they were body-wise to achieve good work and worth in a buyer’s eye. Colin compared this to how black athletics were examed so deeply to make sure they are in good shape and perfect. Multiple other athletics came up and what they had to go through in order to bring to light that this isn’t the first time something had happened. Allen Iverson, a Basketball player for the NBA, was attacked for his braids and the way he dressed. Romare Bearden, a baseball player for the National League, was told to play like a white man and had to fit in.  Ava DuVernay, Director of Colin in Black & White, brought a big aspect of history for children to understand what racism is about. This show was so simple and lighthearted that all kids of any age will understand and learn something much better than what they are taught in schools. 

This show has gotten a mixed reaction as most supporters of Kaepernick’s have been on his side from the moment he had kneeled. This series does attack multiple parts of the government and certain names and photos have been shown of the previous United States President, Donald Trump. It was interesting to hear that this was a limited series and only available to watch in a certain number of states. In the history of streaming services, no movie or series has been limited for no reason. This is a very controversial topic as it includes Colin Kaepernick’s entire story and he had received a huge amount of hate. Many still think that the racists in America got a platform to become more vocal of their opinion was because of President Donald Trump which led to the end of Kaepernick’s football career. The amount of risk that went into this series is huge, but the love and support of the audience had this show rated in the top 10 on Netflix. 

To end off this article, some phrases that Colin Kaepernick used to express what this world uses against black people were for example, “groomed in a system……always the second choice…..intensional built this way…..a white man’s stamp of approval.” You can see how much of government, history, and judgment goes into the way people don’t change their perspective about black people. After being an athlete all his life, Colin Kaepernick finally found what he was truly born for to be a civil rights activist

Lids UK Store Photo by Lids and Berk Communications for use by 360 Magazine

LIDS EXPANDS TO EUROPE

LEADING SPORTS RETAILER OPENING FOUR DEBUT STANDALONE STORES IN THE UK IN DECEMBER

Leading sports retailer, Lids is expanding its brick-and-mortar retail presence internationally with the opening of its first standalone stores in Europe. For its European debut, Lids will open four locations throughout the London metropolitan area: Seven Dials (now open) and The 02 Peninsula Square in London, Lakeside Shopping Centre in Essex, and Churchill Square Shopping Centre Russel Place in Brighton, all opening in December.

Each store will mimic the immersive shopping experience of extensive licensed and branded merchandise Lids has long been known for. Products at each store will include a vast assortment of major U.S. league team products from MLB, NFL, and NBA, among others, as well as items from go-to brands including Adidas, New Era Cap, ’47, Mitchell & Ness, Hurley, Oakley, Local Crowns, and more. Each store will also feature Lids’ signature Custom Zones, which allows consumers the opportunity to custom embroider a hat or apparel piece of their choice in-store, including from the retailer’s numerous options of player numbers and autographs.

The expansion into the UK is strategic from Lids as the retailer looks to further expand its international footprint moving forward. “London is a natural fit for Lids. The enthusiasm for both American sports and street wear aligns with our on-field and fashion focused hat and jersey assortment. We are excited to bring our brand and product to market,” says Britten Maughan, President of Lids. Through these four retail openings, Lids is expected to create several new jobs in the London market.

The London store openings are the first of many planned from Lids heading into 2022 as the retailer looks to double down on its global footprint. “Expanding in the UK is our top priority at Lids,” says Tom Ripley, Chairman and CEO of Lids and Partner Co-Founder at Ames Watson, the parent company to Lids. “Lids has become one of the strongest retailers in North America and we’re thrilled to take this growth internationally as we look to open 100+ standalone Lids stores in new markets. There has already been great success with the London NBA store operated by Lids since its grand opening earlier this year, and we are excited to introduce standalone Lids stores to an even larger audience of British customers.”

News of this international growth follows the retailer’s exponential growth into a billion-dollar business since being acquired by Ames Watson in 2019. To date, Lids operates nearly 2,000 stores throughout the U.S. and Canada, including through its ongoing retail partnerships with Macy’s and Designer Brands. Lids also operates the newly opened National Hockey League (NHL) flagship store in New York City as well as the National Basketball Association (NBA) flagship stores in New York City and London. Lids is the world’s largest retailer specializing in the sale of officially licensed and branded headwear with over 30 million hats sold annually.

About Lids

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the United States, Canada, and Puerto Rico through almost 2,000 retail locations. Indianapolis-based Lids Sports Group carries officially licensed and branded gear aimed at empowering customers to represent their unique and individual style, team, passion and fun. Lids Sports Group operates stores under the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse, Cardinals Clubhouse, and numerous other nameplates. Lids also has locations within select Macy’s department stores nationwide.

Champion Collaborates with James Wiseman

To kick off the ‘21-22 basketball season, Champion Athleticwear and the NBPA are partnering to honor the champion that lives within each one of us by highlighting the community of champions who helped professional basketball player, James Wiseman, accomplish his dream of playing in the NBA.

As Wiseman said himself, “A champion can be bred in any city – what it takes to be a champion is a community to help them rise up.”

The collaboration, Champion Rewind, includes a unique apparel capsule featuring art inspired by Wiseman’s origin story and a giveback initiative that will award five community organizations each $10,000.

Consumers and fans can now head to https://nbpa.com/championrewind for more information on Champion Rewind as well as to enter and propose Community Champions to win $10,000. Whether coaches, mentors, trainers, teachers, directors of non-profit sports organizations and more, Champion and the NBPA are looking for Community Champions who are defined by how they carry themselves on the court and beyond.

And on November 25th, consumers can shop the full capsule on Here!

The capsule collection is designed by artist and fellow MemphianJamond Bullock, and will feature a line of Reverse Weave Hoodies and Heritage Graphic Tees.