Posts tagged with "brand"

Car Illustration via 360 MAGAZINE

POLESTAR CARS

Polestar Cars Finds Majority of US Drivers Don’t Purchase Electric Vehicles for Environmental Reasons

  • New survey reveals 55% US drivers purchase an electric car for reasons other than environmental benefits
  • Almost half of respondents are open to buying an electric car from a new brand, many more than with a gasoline powered vehicle
  • Generational differences affect rationale for electric car purchase

Polestar, the Swedish premium electric performance car brand, has conducted research that has found that 55 percent of US drivers purchase electric cars for reasons other than environmental benefits. In-vehicle technology, seamless connectivity and infotainment system offerings have been named as the most important decisions for consumers switching to an electric car from an internal-combustion vehicle.

“The idea of luxury being defined by what’s ‘under the hood’ has been replaced in the electric era with the prioritization of seamless connectivity, integration into existing digital ecosystems, and good UX design,” said Gregor Hembrough, Head of Polestar North America. “People are switching to electric cars for more than just environmental reasons, and Polestar’s focus on in-vehicle technology means they can have everything they want in an environmentally friendly package.”

Polestar 2 was the first vehicle to market with the revolutionary Google-developed infotainment system. The system features Google built-in, including industry-leading voice control via Google Assistant. This enables control of functions using natural voice commands, including navigation through Google Maps, the climate system, music, phone and more.

Brand image also makes a difference to consumers based on age demographics. Fifty-seven percent of millennials (ages 25 to 40) are confident in new electric car brands compared to only 28 percent of Baby Boomers (ages 57 to 75). Nearly half (46 percent) of all respondents are more open to new brands and start-ups such as Polestar when it comes to purchasing an electric car.

Despite eco-consciousness not necessarily being a driving factor for over half of respondents, younger drivers are also much more concerned with appearing environmentally conscious compared to their older counterparts. For Gen Z respondents (ages 18-24), image is a big factor, with 12 percent saying it would be the most important consideration when choosing an electric car compared to an internal-combustion vehicle. That is twice as many as Millennials (ages 25-41), and more than three times as many as Baby Boomers ages (57-74).

To obtain this data, Polestar commissioned a third-party survey, fielded earlier this year with more than 5,000 electric and internal combustion drivers across all 50 US states. The survey questioned drivers on the state of electric car acceptance, charging infrastructure, and the perception of electric car brands when purchasing a vehicle.

Bob Marley 3-Dimensional Layered sculpture via Tara Ink for use by 360 MAGAZINE

CAMOWORKS – CAMO 3DLA

CAMOWORKS is proud to announce the launch of the CAMO 3DLA™ ICON SERIES – Original, Limited Edition, 3-Dimensional Layered Artforms of music icons AC/DC, Bob Marley, The Grateful Dead, Jimi Hendrix, Miles Davis, and The Notorious BIG. An industry first, CAMO’s Officially Licensed Collectible Art will go on sale July 19 HERE.

The CAMO 3DLA™ ICON SERIES is the debut collectible art series created by CAMOWORKS, a collaborative Los Angeles, CA-based design studio of multi-faceted and detail-obsessed artists, illustrators, and industrial designers, all superfans themselves. A limited-edition run of only 500 pieces per icon will be produced. Each CAMO 3DLA™ collectible is fully authorized by the artist or their estate. 

CAMO’s proprietary, patent-pending CAMO 3DLA™ design – more than two years in the making – reflects the finest of both traditional and cutting-edge craftsmanship. CAMO 3DLA™ sculptures are finely crafted and assembled by hand, with premium materials, including laser-cut acrylic in an array of rich hues and finishes that create dimensionality. When arranged with precision, these layers create an illusion that, when viewed from the proper vantage point, magically reveal a 3D representation of the Icon. Each piece is finished with a numbered metal badge before being packaged in a thoughtfully constructed collector’s box. Integrated into a custom ball-bearing base that turns 360 degrees, each officially licensed, limited edition piece is as satisfying to turn as it is to view, revealing new dimensions of a layered illusion when seen from every angle, all with the touch of a fingertip. 

Icons symbolize freedom, define a generation, evoke emotion, question authority and influence lifestyle and art. Inspired by music legends across a variety of genres, the CAMO 3DLA™ ICON SERIES is a way for fans to bring inspiration into their everyday lives. Each CAMO 3DLA™ measures 10” x 10” x 12.2-13.7” (L x W x H), and fits easily on a bookshelf or tabletop. 

“We’re building a foundation of creativity, art, and hand-construction,” says Brad Beckerman, Founder, CEO, and Brand Chief of CAMOWORKS, and creator of CAMO 3DLA™. “Music is our focus because it’s the life force of everything we do.” 

A high-energy entrepreneur with a successful track record of creating disruptive lifestyle brands in the sports, music, entertainment, and spirits industries, Beckerman pioneered the licensed luxury music merchandise market when he founded TRUNK Ltd., a music-inspired, lifestyle brand which was fully acquired by Live Nation in 2007, at which time Brad became Chief Creative Officer of the global entertainment company. Beckerman went on to create STILLHOUSE, a spirits company whose rule-breaking stainless steel packaging was an industry game-changer; the multi-award-winning brand was acquired by Bacardi in 2019. Beckerman’s unique vision and business acumen are now revolutionizing the Collectible Art category with CAMO 3DLA™.

CAMO, which is an acronym for “Culture, Art, Music, and Originals,” is created for the diehard fan, the pop culture enthusiast, and lovers of great art. “CAMO is a DTF platform – Direct to Fan,” says Beckerman, whose personal playlist includes an eclectic rotation of John Legend, Nas, Led Zeppelin, English rock band The Heavy, Willie Nelson, and the Grateful Dead.

“The superfan is an integral part of the CAMO culture,” Beckerman continues. “CAMO gives fans a way to not only celebrate the genres and icons they love, but be emotionally connected to their music every single day – even if the volume’s down.” 

Priced individually at $800 USD, the CAMO 3DLA™ ICON SERIES will be available worldwide on July 19 at HERE.

About CAMO 

CAMO is a Collectible Art brand whose ethos is centered around Culture, Art, Music, and Originals, with an emphasis on the emotional connection fans have with their favorite artists. CAMO creates original, officially licensed art inspired by global icons. Learn more: HERE.

ABOUT CAMOWORKS 

CAMOWORKS is a Los Angeles, CA-based collaborative design studio of highly skilled and detailed-obsessed artists, illustrators, and industrial designers. Its Founder, CEO, and Brand Chief is serial entrepreneur Brad Beckerman, who created the studio’s signature design concept, CAMO 3DLA™. Learn more: HERE.

ABOUT CAMO 3DLA™ 

CAMO 3DLA(3-Dimensional Layered Artform) – CAMO 3DLAis a patent-pending, proprietary artform created by serial entrepreneur, Brad Beckerman. Each 3-Dimensional Layered Artform is designed to capture the icon’s incandescent spirit in a layered form that can be viewed from multiple angles, and when viewed from the proper perspective, the image of the icon magically appears. The exclusivity and limited production status of CAMO 3DLAguarantees that each piece will remain rare and collectible for years to come. 

ABOUT BRAD BECKERMAN 

Brad Beckerman is Founder and CEO of CAMOWORKS – a Los Angeles-based Collectible Art brand whose ethos is centered around Culture, Art, Music, and Originals, with an emphasis on the emotional connection fans have with their favorite artists. Beckerman is creator of CAMO 3DLA™, a proprietary, patent-pending 3-Dimensional Layered Artform which is an industry first in the officially licensed collectible art category. A hands-on serial entrepreneur, Beckerman is the creator of successful disruptive lifestyle brands in the sports, music, entertainment, and spirits industries, including TRUNK Ltd., a music-inspired, licensed luxury merchandise company which was fully acquired by Live Nation in 2007 – after which he became Chief Creative Officer of the global entertainment company. Beckerman later created STILLHOUSE, a spirits company whose rule-breaking stainless steel packaging was an industry game changer; the multi-award-winning brand was acquired by Bacardi in 2019. Beckerman’s unique vision and business acumen are now being applied to revolutionize the collectible art category with CAMO 3DLA™. For more information: HERE.

fashion illustration via 360 MAGAZINE

PERFECT MOMENT × JONAS

Perfect Moment, luxury fashion and sportswear brand, today announced that Priyanka Chopra Jonas, the award-winning actor, producer, philanthropist, activist, and entrepreneur and Nick Jonas, the multi-platinum and Grammy-nominated recording artist, song-writer and actor, have partnered with Perfect Moment as investors.

This is the first time the couple have entered into a business partnership together within the fashion industry, combining their entrepreneurial expertise and passion for skiing and the outdoors. Having worn the brand for years, Chopra Jonas and Jonas are loyal fans of the Perfect Moment label. The power couple, who share the same ethos as Perfect Moment, will play a substantial role in the brand as it expands its global footprint to enter new markets in Asia and the Middle East, and continues to grow in their biggest markets including the United Kingdom and United States.

Additionally, while Chamonix-born Perfect Moment has grown from a brand created for extreme sport racers into a fashion brand anchored in womenswear, the company plans to shift focus back onto their existing menswear collection to create a balanced offering for their full consumer base. They look forward to working with Nick and Priyanka to bring their vision to life.

Perfect Moment’s Co-Founder and Creative Director Jane Gottschalk shared “I can’t think of a more fun, diverse, business savvy couple to help us grow the brand to the next level. They are admired globally not only for their talent, but for their passion for life and impeccable taste. This combination resonates with audiences everywhere, and perfectly represents the values that Perfect Moment is known for.”

Priyanka Chopra Jonas commented “Not having to choose between looking amazing and performing at their highest level is a consumer need that Perfect Moment not only understands, but one that is baked into the ethos of this brand. I am proud to be a strategic investor and advisor to such a bold and trendsetting company. We’re looking forward to a bright future.”

Nick Jonas added, “Perfect Moment hits the mark on how style and performance go hand-in-hand. This is my first choice and in our role, we feel other ski and surf enthusiasts worldwide will appreciate the fashion and function of this brand.”

CEO Negin Yeganegy adds “The entrepreneurial and creative expertise that Nick and Priyanka bring to the table is invaluable. As Perfect Moment endeavors to dominate the world of lifestyle fashion, it’s important that we bring in like-minded partners who can elevate the brand even further. Not only do they live and breathe the brand, but their proven track record of successful business endeavors makes them ideal partners.”

Perfect Moment, best known for its colorful and fashion-forward ski and surfwear, is regularly worn by high profile celebrities, VIPs and influencers.

About Perfect Moment
Perfect Moment was founded in Chamonix, France, in 1979 by Thierry Donard, French racer turned filmmaker. In 2010, the headquarters were brought over to Hong Kong and then London after Jane and Max Gottschalk took over ownership of the brand. Over the years, the brand has combined fashion with function in the worlds of ski and surf. The Perfect Moment collections marry the extreme demands of nature with the world of Fashion. Perfect Moment manufactures and directly distributes the clothing and accessories collections under the brand Perfect Moment through its online store and in exclusive international department stores and multi-brand outlets. For more information, please visit HERE.

Rolls-Royce Ghosts reveals new Ghost via Rolls-Royce Motor Cars for use by 360 MAGAZINE

ROLLS-ROYCE GHOSTS

Rolls-Royce Ghosts, 100 years apart and a Luxury Constant for 114 years

  • A historic pair of Rolls-Royce Silver Ghost greet new Ghost in San Diego
  • The pair of early 20th century commissions are still in service along with 70% of all Rolls-Royce motor cars ever delivered
  • The gathering marked the 2022 Rolls-Royce Owners Club Meet in San Diego
  • Rolls-Royce Ghost and Black Badge Ghost showcase the tremendous technological development of the world’s premier luxury brand over the past century

Rolls-Royce Ghost remains one of the most popular members of our family. No name has been more successful for Rolls-Royce Motor Cars over the past century and especially over the past 20 years marking the Goodwood era. It’s fascinating to share how Rolls-Royce has evolved over the past century while at the same time, remaining true to its promise as the premier luxury brand in the world.” — Martin Fritches, President Rolls-Royce Motor Cars Americas

#RollsRoyceGhost

Rolls-Royce Ghost has been the most successful name for the world’s leading luxury brand for the past century. Ghost has set luxury and motoring standards since Sir Henry Royce and Charles Rolls revealed Silver Ghost to the world in 1908. This week, as part of the 2022 Annual Meet of Rolls-Royce Owners Club, the brand spans more than 100 years of Ghost with an exclusive meeting of two special Silver Ghost and two spectacular 2022 Rolls-Royce Ghost commissions. The family gathering comes 114 years since the debut of Silver Ghost in 1907.

The vintage Silver Ghosts were introduced to the pair of 2022 Rolls-Royce commissions as Rolls-Royce motor car owners and lovers convened in San Diego for the 2022 Rolls-Royce Owners Club annual gathering. This annual meet features some of the finest examples Rolls-Royce historic commissions from throughout North America. With more than 70 percent of all motor cars created still gracing the world’s roads today, Rolls-Royce Motor Cars commitment to excellence of quality and luxury is borne out in each unique Bespoke creation.

The vintage beauties were greeted by a 2022 Rolls-Royce Ghost, the execution of the brand’s concept of ‘post-opulence’ first seen in 2021. Today’s Ghost is a more restrained and refined. Constructed on the brand’s dedicated ‘Architecture of Luxury,’ Ghost has refined the Rolls-Royce driving experience to perfection. The interior free of unnecessary adornments with wide simple leatherwork and the longest straightest stitch lines ever seen in a motor car. Every piece has also been engineered to make Ghost the quietest ever and the most intriguing design features resulting from the use of light. Designers extended the effect of the brands Starlight Headliner inside and out with a fascia is illuminated with 850 shimmering stars surrounding the mark “Ghost.” On the exterior, a subtle ‘light touch’ includes a new feature with an illuminate iconic Rolls-Royce grill.

Black Badge Ghost joined the reunion as the darker, edgier alter ego for the family. The distinct model features both design and engineering enhancements that make it the choice for a more aggressive Rolls-Royce collector. With darkened chrome including the iconic Spirit of Ecstasy, Black Badge highlights the passion for nightlife. Black Badge Ghost doesn’t just bring a darker beauty, engineering enhancements give it more brawn. Goodwood engineers have tuned the 6.75-liter twin-turbo V-12 to deliver more torque and horsepower than the ‘post-opulent’ Ghost and the acclaimed ‘Architecture of Luxury’ has been engineered to be more aggressive.

The event comes just following the announcement by Rolls-Royce of the second iteration of “Boat Tail’ the premier program for the Rolls-Royce Coachbuild division and the reveal of the new interpretation of Phantom VIII, the ability of Rolls-Royce Motors to continue delivering commissions are becoming instant classics is undisputed.

#RollsRoyceGhost

BACKGROUND

1921 Rolls-Royce Springfield Silver Ghost

151JG Mayfair RRCCW Body # RR-1822 Engine # 20-172

A stunning car with all its original appointments and finishing’s this 1921 has complete restoration including beautiful paint, metal finish, wood, leather & broadcloth upholstery. One of the first cars to be produced at Rolls-Royce’s Springfield, Massachusetts production facility, it was originally bodied with a Smith Sedan RRCCW #SS-149 and sold in Ohio and it was rebodied with a new Mayfair body appointed with a sliding partition window. In 1926 the chassis was converted to left hand drive (steering, pedals, shifter & brake lever, instrument panel) and running board boxes were removed as was in fashion.  Doug and Carole gates of Poway, California became the fourth owners of this Silver Ghost in 2016.

1923 ROLLS-ROYCE Silver Ghost

Barker-style tourer Chassis #29LK

This 1923 British Build commission is a beautiful open top example of Rolls-Royce Silver Ghost Tourer.  With an exterior Claret paint finish, it boasts beautiful paint, metal finish, wood, leather & upholstery.  The Silver Ghost was initially bodied and sold as a limousine in the UK market and then imported into the US in the early 1960’s for a Massachusetts owner.  An award-winning Silver Ghost from the 2010 Amelia Island Concours d’Elegance, this Silver Ghost has traveled more than 10,000 road miles in past year and has journeyed the 12,000 miles from its home in North Carolina to Alaska in recent years. Current owners Doug and Mary White revel in adding miles to this tourer. They have toured the UK, Europe, South Africa.  The Rolls-Royce Silver Ghost has even visited Singapore in the past decade.

Swimwear Collection from BAOBAB via Totem Fashion for use by 360 MAGAZINE

BAOBAB

BAOBAB is a swimwear brand from Colombia founded by Isabella Espinoza in Bogota, in 2015.

BAOBAB is a restorative brand with sustainability in its core. “We wanted to close up the cycle so we became a circular business model. We turn waste into iconic pieces while restoring ecosystems. We take plastic and fishing nets out of the ocean to make our pieces. The fabric is made from sustainable techno fabric made of recycled polyester. The printing process of our fabrics generates zero water and chemical waste. We love giving color to our materials but we also love the colors of our earth. Natural resources always come first,” says the designer.

BAOBAB is an inclusive brand. You’ll feel great in all of our products no matter your size, your skin color or your gender. “We want everyone to have fun with our product without damaging our planet,” says Isabella Espinoza

BAOBAB is available everywhere with worldwide delivery on its online shop and on a selected stores: Bloomingdales, Saks, Revolve among others. 

Tire via 360 Magazine by 360 Magazine

2023 Alfa Romeo Tonale

Alfa Romeo is proud to announce today the all-new 2023 Alfa Romeo Tonale, the metamorphosis – “La Metamorfosi” – of the legendary brand highlighted by a new era of luxury, electrification and connectivity while remaining true to its race-inspired DNA. As the first C-SUV from Alfa Romeo, North American consumers will experience more than 110 years of heritage with the evolution of best-in-class performance from two all-new efficient powertrain offerings, which includes a plug-in hybrid with over 30 miles (48 kilometers) of pure electric range and 272 horsepower. Tonale also features a variety of driver assistance systems, Uconnect 5, an all-new connectivity platform with Alfa Connect, sporty and modern Italian styling that remains faithful to the 2019 concept and exhilarating driving dynamics from a rapid-response Frequency Damping Suspension (FDS) system.  

Design

The definitive design of the Tonale is extraordinarily faithful to the concept car from which it draws its origins, courtesy of the remarkable work done at the Design Studio at Centro Stile Alfa Romeo.

Intended for a young, metropolitan and dynamic customer, the Alfa Romeo Tonale offers a distinctive, sensual and forward-looking design. Its compact dimensions – a length of 178.3 inches (4.53 meters), width of 72.4 inches (1.84 meters) and height of 63.0 inches (1.6 meters) – encompass the uniqueness of Italian design, and the original, contemporary style typical of Alfa Romeo, in a synthesis between a prestigious heritage and looking forward to the future.

The recurrence of stylistic features that have entered the history of world motoring, such as the “GT Line” that runs from the rear to the headlights, recalling the forms of the 1960s Giulia GT Junior, and alternating with the full and elegant volumes reminiscent of iconic models, such as the 8C Competizione. The front features the inimitable “Trilobo” and the distinctive Alfa Romeo “Scudetto” shield, which acts as a central focus.

The Tribolo-inspired “3+3” headlight design with new, full LED evoke the proud look of the SZ Zagato or the Proteo concept car. Developed in conjunction with Marelli, the three modules make up a unique frontline for the car and simultaneously provide daylight, dynamic turn signals and a “welcome and goodbye” feature (activated every time the driver turns the car on or off) to ensure the best lighting conditions. These technologies offer greater efficiency, in terms of durability and energy saving with twice the light intensity of conventional halogen lamps, lower emissions and improved safety, with less eye strain and better driving comfort.

The taillights take on the same design cues as the headlights and form a sine curve that fully wraps around the rear of the car, making it a truly unique and distinctive light signature.

The car’s sensuality and dynamism are also clear in the all-encompassing rear window, a tribute to the 8C Competizione, and in the design of the alloy wheels that reproduce the Alfa Romeo style canon of a telephone dial.

Inspired by Alfa Romeo’s racing history, the interior is strongly focused on the driver, with easy access to all controls for a safe, unparalleled driving experience. The same care is reserved for the passengers, who are given the ideal space to travel in comfort. This results in an environment designed for and around the occupants, characterized by meticulous attention to detail paired with a constant quest for the highest quality.

The Tonale’s interior arouses real emotions, not to mention the latest technology, ensuring a connected and comfortable experience, while maintaining the pleasure of a sporty drive that always remains in the lead. Everything is focused on the driver, but also considers the comfort of passengers. Unique patterns, logos and colors point to Alfa Romeo. The sporty and high-tech environment with the cool solidity of aluminum and the warmth and softness of leather and Alcantara suede reflect the personality of a young, metropolitan and dynamic customer.

Propulsion

The Tonale is the most efficient plug-in hybrid C-SUV in the segment, with an electric range of more than 30 miles (48 kilometers) and 272-horsepower. The advanced hybrid system uses the 1.3-liter MultiAir turbocharged four-cylinder engine (180-horsepower) to provide torque to the front wheels. A high-voltage Belt Starter Generator, mounted to the engine, delivers torque to the crankshaft to smooth transitions during changing driving conditions, in addition to providing seamless stop-start capability.

The Tonale’s efficiency and sporty performance is bolstered by a 15.5-kWh lithium-ion battery. The exclusive pack design is a good example of component specifically developed to enhance the Alfa Romeo spirit.

The rear axle of the Tonale is powered by a 90-kW electric motor capable of producing 1,844 lb.-ft. (2,500 Nm) of torque from 0 rpm.

The Alfa Romeo Tonale PHEV offers three options in delivering electrified power to the wheels, controlled by the DNA switch. Each mode also includes changes to the driving dynamics (steering, braking and suspension). Regardless of the mode selected, the Tonale operates as an efficient hybrid once the battery nears its minimum state of charge:

  • Dual power (PHEV)/Dynamic – Performance with maximum output from both the engine and electric motor
  • Natural – Power management is automatic for everyday use. A balance of engine and electric motor without compromising performance or driving comfort
  • Advanced efficiency – Designed for pure electric operation, the vehicle will run off the large battery with more than 30 miles (49 kilometers) of pure electric range

The all-new Alfa Romeo Tonale also offers a technologically advanced 2.0-liter turbocharged inline four-cylinder, a member of Stellantis’ Global Medium Engine family, rated at a best-in-class standard horsepower of 256 and 295 lb.-ft. of torque. Equipped with a twin-scroll, low inertia turbocharger, direct fuel injection and engine stop-start technology, this engine gives Tonale the brand’s iconic dynamic performance and drivability.

The available plug-in hybrid engine is mated to a six-speed automatic transmission, while the standard 2.0-liter turbocharged inline four-cylinder is paired with a nine-speed automatic. Both propulsion systems feature standard Q4 AWD traction to ensure an unparalleled level of safety and driving pleasure.

Software and connectivity

In a world exclusive, Tonale debuts non-fungible token (NFT) technology, a true innovation in the automotive sector. Alfa Romeo is the first automaker to link a car with an NFT digital certificate. The technology is based on the “blockchain card” concept, a confidential and non-modifiable record of the main stages in the life of an individual vehicle. This distinctive off-board feature – immediately usable and sustainable – epitomizes the innovative nature of Alfa Romeo. With the customer’s consent, the NFT will record vehicle data, generating a certificate that can be used to assure the car has been properly maintained, with a positive impact on its residual value. On the pre-owned car market, NFT certification represents an additional source of credibility for owners or dealers to count on. In the meantime, buyers will be reassured in their choice of car.

Alfa Romeo uses software and connectivity to enhance the driver’s experience, which is and remains the focus. Tonale therefore comes with Uconnect 5, the company’s most advanced in-car technology, delivering faster operating speeds, new content and improved customization. Uconnect 5 also offers new convenience and connected services, keeping customers engaged and informed while drivers keep their hands on the wheel and eyes on the road.

Uconnect 5 allows users to create an exclusive home screen with a familiar feel. Customers can personalize the Uconnect home screen with frequently used features for quick and easy access via one-touch operation, much like a smartphone. Or if the vehicle is equipped with the new plug-in hybrid system, customers can monitor efficiency through a unique Hybrid Pages app on the center screen, all with one touch.

The new infotainment system also features several fully customizable interfaces, storing up to five different user profiles and featuring preferences for music and vehicle operation. The system also connects features to a driver’s profile, such as temperature, seating position and mirror placement. Switching between user profiles can be handled by a single touch.

Wireless Apple CarPlay and Android Auto

Wireless Apple CarPlay and wireless Android Auto make it easy to stay connected to the vehicle, and wireless charging further simplifies the experience.

New over-the-air capabilities with Alfa Connect

Servicing and updating your Alfa Romeo has never been easier. The new Telematics Box Module (TBM) preps for growth and assists in quickly moving large amounts of data, engineered for the fastest speeds available. The trusted and secure ecosystem provides an optimal environment for continuous improvement through a built-in cellular network.

Alexa

Uconnect 5 brings Amazon Alexa directly into the Alfa Romeo Tonale, giving occupants the freedom to interact with Alexa from home to car and car to home. Using natural speak, occupants can ask Alexa to play music, podcasts and audiobooks; add items to their to-do list and check real-time information. Alexa’s responses use the vehicle’s audio system, allowing all passengers to interact.

Alfa Connect mobile app

With the available mobile app, a smartphone can start the engine, lock or unlock doors, and receive notifications. Inside the vehicle, SOS Call provides external assistance at the touch of a button. An automatic feature calls for outside assistance if the vehicle senses a crash has taken place. With Assist Call, owners can contact the Uconnect customer care team for help with their vehicle or instructions on using a Uconnect system. Stolen Vehicle Assistance helps police track a vehicle’s location and Family Drive Alerts deliver notifications to concerned parents when boundary, curfew or speed limits are exceeded. Owners can also receive a notification when someone else drives the vehicle while in Valet Alert mode.

Advanced Driver-Assistance Systems (ADAS)

Technology is also at the forefront of safety and comfort: Level 2 autonomous driving, with new advanced driver-assistance systems (ADAS), act in line with the Alfa Romeo philosophy. Here again, the software is at the center of the brand’s DNA, with the focus remaining on the driver. All the systems therefore work without ever interfering with the driver’s experience, where control and the emotions of driving remain intact. These include Intelligent Adaptive Cruise Control (IACC), Lane Centering (LC) and Traffic Jam Assist (TJA), which automatically adjust speed and trajectory, keeping the car in the middle of the lane and at a distance from the vehicle in front, thus ensuring safety and comfort. The Tonale is also equipped with other innovative devices and technologies that perfect the interaction between driver, vehicle and road, including Automatic Emergency Braking, which alerts the driver of danger and engages the brakes to avoid or mitigate any collision with a pedestrian or cyclist; Driver Attention Assist, which warns the driver if they become drowsy; Blind Spot Detection, which detects rear blind spots and signals any approaching vehicles to avoid collision; Rear Cross Path detection, which warns of vehicles approaching on the sides when reversing; and high-resolution 360° camera with dynamic grid.

Best-in-class driving dynamics

Tonale stands as a benchmark in the segment in terms of driving dynamics. It ensures sports car-like impeccable dynamic behavior, proven by the best weight distribution and the most direct steering in its segment (13.6:1 ratio), and the fact it is the only model in its class to be equipped with the Integrated Brake System (IBS) and available fixed aluminum shift paddles. The adoption of fixed calipers by Brembo, with four pistons and self-ventilated discs at the front and full discs at the rear, contributes to the improved braking performance. The Tonale opts for the fully independent MacPherson suspension system with Frequency Selective Damping (FSD) shock absorbers.

The available Dual Stage Valve active suspension features electronically controlled damping. In short, sitting behind the wheel of the new Tonale equates to an engaging driving experience that becomes an invitation to travel.

The advancement of electric drive modes in Tonale is managed by the exclusive Alfa DNA system that delivers optimized maneuvering and performance.

Through the DNA selector, the driver is also able to select one of the two available pre-set damping curves. “Comfort” allows for a more compliant ride and is a softer suspension calibration for rough roads and is the default suspension setting in the Advanced Efficiency and Normal drive modes. “Sport” stiffens the ride for ultimate cornering ability and better body control under spirited driving conditions and is the default suspension setting in the Dynamic and ESC Off drive modes.

Models

Three trim levels are available – Sprint, Ti and Veloce, all with clearly defined specifications that meet the needs of the most discerning customers. The Sprint trim, the gateway to the unique Alfa Romeo experience, can be customized with numerous options for a strong sporty connotation. The Ti trim enhances the Tonale’s qualities of elegance and distinctive character. The Veloce trim reaches the peak in terms of sporty character and luxury.

Production

The Alfa Romeo Tonale is built at the Giambattista Vico Stellantis plant in Pomigliano d’Arco, Naples, Italy – one of the company’s most advanced production sites – on a revamped production line dedicated to the new Alfa Romeo model, and a specially created, ultra modern assembly unit. Designed in 1968 by Alfa Romeo and operational since 1972, the industrial complex has produced 5 million cars to date and has won numerous international awards, including in 2012, World Class Manufacturing (WCM) Silver certification and the Automotive Lean Production award for best plant in Europe, followed in 2013 by the WCM Gold Medal and the level of the same name. Last year, the plant underwent a major refurbishment to meet the challenges of the future with the adoption of the most innovative technologies to build hybrid cars.

The 2023 Alfa Romeo Tonale will begin arriving in showrooms throughout North America in the first quarter of 2023.

Alfa Romeo

Born in 1910 in Milan, Italy, Alfa Romeo has designed and crafted some of the most stylish and sporty cars in automotive history. That tradition lives on today as Alfa Romeo continues to take a unique and innovative approach to automobiles. The Alfa Romeo Stelvio sets a benchmark in performance, style and technology in an SUV. The award-winning Alfa Romeo Giulia delivers race-inspired performance, advanced technologies and an exhilarating driving experience to the premium midsize sedan segment. In early 2023, Alfa Romeo will offer its first compact SUV with the all-new Tonale. The globally available Tonale is part of a radical evolution taking place at Alfa Romeo, which looks ahead to a new era of electrification and connectivity. Alfa Romeo is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit HERE.

Follow Alfa Romeo brand news and video on:

Company blog: http://blog.stellantisnorthamerica.com

Media website: http://media.stellantisnorthamerica.com

Alfa Romeo newsroom: https://media.stellantisnorthamerica.com/newsroom.do?id=292&mid=446

Consumer website: www.alfaromeousa.com and www.alfaromeo.com

Facebook: Alfa Romeo USA

Instagram: @alfaromeousa

Twitter: @alfaromeousa and @StellantisNA

YouTube: https://www.youtube.com/StellantisNA

Anne Klein Spring ’22 Collection via Daniel Jackson for use by 360 MAGAZINE

Anne Klein SS22 f/ Joan Smalls

Clothes won’t change the world. The women who wear them will.” – Anne Klein

The established American fashion brand Anne Klein joins forces with supermodel, actress and activist Joan Smalls, naming her the face of their Spring 2022 campaign.

After debuting their Spring campaign on February 11 during New York Fashion Week, Smalls is highlighted in a See It Now, Buy It Now look book/video exhibition available on the CFDA’s Runway 360 virtual stage Runway360.cfda.com.

Anne Klein’s Spring ‘22 collection can be found for purchase on AnneKlein.com.

Smalls has been named the first showcase in a multiyear campaign that is set to platform an impeccable woman and celebrity each season.

Born and raised in Puerto Rico, Smalls is not only a renowned supermodel. She, too, serves as an advocate, having donated 50 percent of her income to generous foundations during the second half of 2020. During 2021, she supported the #ChangeFashion program set to eliminate racism in the fashion industry.

While joining Anne Klein on their Spring ’22 collection, Smalls has another upcoming charitable project that will be revealed soon.

Effy Zinkin, Chief Operating Officer at WHP Global, owner of the Anne Klein brand, spoke on the excitement of adding Smalls to their brand, stating, “We are excited to have Joan Smalls showcase the brand this season as she exemplifies the multifaceted empowered woman Anne Klein serves. Joan’s work in the fashion community and beyond exemplifies Anne Klein’s mission and we look forward to working with her to further support charitable endeavors.”

The brand-new buyer campaign from Anne Klein showcases a series of portraits and profiles from prominent woman that use their platforms to advocate for change. Each woman uplifted through the campaign will receive commemoration in print, video and virtually, offering a wide range of marketing tactics to highlight the ways that they increase awareness for differing missions and foundations.

Upcoming for the Fall ’22 campaign is Actress Gina Rodriguez, while Anne Klein has been named for Spring and Fall ’23.

To know more about ANNE KLEIN and to browse the new collection, including Handbags, Jewelry, Shoes, Sunglasses and Watches, visit www.AnneKlein.com.

About Anne Klein

Operating as a distinguished women’s fashion brand since 1968, Anne Klein’s objective is to deliver timeless American style to women across the globe. Anne Klein herself created the brand to produce classic sportswear for women, elevating the way in which women imagine and consume clothing.

Modernly maintained presently by WHP Global, the Anne Klein brand dresses women who influence causes around the world. Anne Klein is sold throughout North America, Chine, Korea, Philippines, Mexico and additional countries. For more information, visit www.anneklein.com, @AnneKlein on Facebook or @AnneKleinOfficial on Instagram.

Anne Klein Spring ’22 Collection via Daniel Jackson for use by 360 MAGAZINE
Anne Klein Spring ’22 Collection via Daniel Jackson for use by 360 MAGAZINE
Anne Klein Spring ’22 Collection via Daniel Jackson for use by 360 MAGAZINE

The Spring 2022 Collection campaign was photographed by photographer Daniel Jackson in New York City.

Dinner Photo via Zach Witford for BFA for use by 360 Magazine

Fai Khadra x Oliver Peoples

To celebrate their newly launched collaboration, Fai Khadra and Oliver Peoples‘ CEO, Rocco Basilico, hosted an intimate dinner on a helipad in Los Angeles, at 6100 Wilshire Blvd. Designed by Fai Khadra, guests sat under a helium light balloon, on a custom style harkness table.

Among the attendees were: The Weeknd, Kendall Jenner, Hailey Bieber, Luka Sabbat, Kendall Visser, Steve Lacey, Simi & Haze, Zack Bia, Pedro Cavaliere, Jasmine Daniels, Syd Tha Kyd, Travis Bennett, Christina Nadin, Charlotte Day Wilson, and Gabriella Karefa Johnson, among others.

Oliver Peoples and Fai Khadra collaborated to launch an exclusive range of sunglasses that fuses the design aesthetics of Oliver Peoples with the influential mindset of Fai. Fai Khadra is a multidisciplinary creative who has built a strong profile in the design world, captivating an audience of musicians, luxury brands, and galleries across the globe. His cultural relevance and innovative perspective bring an impactful, avant-garde point of view to the collaboration.

The event was creatively directed by Fai. He conceptualized every element of the evening from the custom-built layout, from the original table and bar set-up to the several course menu. Overall, Fai Khadra’s goal was to create a holistic aesthetic designed for his peers.

“We are thrilled to collaborate with Fai Khadra. Fai will become a leader in the creative space of design and brought a clear vision to the collaboration. As a brand, Oliver Peoples has always been defined by vintage-inspired details made for the modern wearer. Fai’s innovative creative direction aligned with our aesthetic seamlessly,” said Rocco Basilico (CEO).

About Oliver Peoples

Oliver Peoples was founded in 1987 with the opening of its first boutique on the iconic Sunset Strip. The frames were inspired by an estate collection of vintage American made eyewear purchased by the Founders of the brand in the late 1980s. This vintage aesthetic, along with the unique culture of Los Angeles, elements of fashion, film, art, music, and the Southern California lifestyle, remains at the core of the brand’s DNA and serves as inspiration for designs with global appeal. Oliver Peoples eyewear is hand-crafted of the finest quality materials, with a focus on exclusive product details and superior lens technology.

Rita Azar for use by 360 Magazine

The Royale – Supro

A new chapter in Supro history is arriving with the release of the “Royale” combo amp. The Royale 1×12 is the brands first loud clean amp and has ranges between a Class A and Class AB power mode.

The Royale was created to deliver powerful and clear clean tone with a reactive, tangible low end. With the use of a high-headroom, 50W tube amplifier paired with a powerful EG, footswitchable boost, tube-buffered effects loop and tube-driven spring reverb, the Royale provides a clear signal of all that is played through it on stage and in-studio.

The mighty amp in the Royale allows for a choice of Class A (35W) or Class AB (50W) operation. The Royale also showcases a master volume that controls sound pressure level. Class A mode produces “traditional, cathode-biased Supro sound with a bold, spongy midrange.” Class AB “delivers a grid-biased California sound with more scooped mid-range, tighter bass and faster transient response.”

Watch the product demo HERE, featuring Eric Krasno.

OTD Illustration by Reb Czukoski for use by 360 Magazine

OTD Season Debut

OTD (On This Day), founded by John Varvatos, announced the debut of its first season with an omni-channel introduction featuring the launch of their website and the opening of its flagship SoHo store. For the fall, the gender-inclusive brand presents a synergetic assortment of women, men, and unisex clothing as well as footwear, jewelry, and accessories.

Originating a narrative led by curiosity, creativity, and passion, OTD explores the modern experience of style and its inextricable connections to pop culture: traversing fashion, music, art, sports, film, television, architecture, etc. Through interesting stories that occurred “on this day” in the past, new stories are sparked in the here and now.

Storytelling is fundamental to the brand message, “As individuals, we instinctively create stories that define our past, allow us to make sense of the present and propel us into the future,” commented James Schuck, senior director of social media and special projects.

“In real-life everyday communications, storytelling not only reinforces and enhances our own personal narratives, it provokes opinions, interpretations and ideas. The crux of the message is: Write your own story, on this day and every day.”

OTD creates effortless-luxe pieces in elevated, unexpected ways. Their designs recall functionality, control, and tradition, but promote constant change, expression, and ideation. The brand flexes individuality with an ease, being intentional, yet welcome to interpretation. Pieces are ready to be mixed and matched with abandon.

To bring the vision to life, OTD tapped American photographer Mark Seliger. In a studio scene, imagery for autumn’s 2021 season drew on a simple visual concept to strike an impressive sense of energy. Dynamic movements and expressive poses are captured in assertive, yet playful moments to feel focused and eclectic. Unrestrictive compositions occupy the blank space, underscoring themes of possibility and experimentation. Created to reflect the lives of those lived in them, OTD reimagines essential silhouettes to feel fresh and modern.

For women, blazers, oversized knits and plaid overalls explore the qualities of androgyny. On men and women, tracksuits hit fall wardrobes with a denser, more structured take on sporty, available in interchanging jackets and pants. There are side-striped, racer striped, and multi-striped items, as well as color-blocked and paneled jackets in animal jacquard. In unisex, knits are easy wearing, yet surprisingly elevated. From reversible coats and shirt jackets to an ultra-cozy mohair sweater in 100% linen, the concept, “between-season dressing,” gets a multi-season update.

Function plays with form in sport-inspired pieces like french terry sweats, basketball tanks, and hockey jerseys in sweater constructions. As for jackets and coats, sleek leather informs both biker styles and traditional coat silhouettes. The micro-quilted jackets, a garment-dyed trench and plush velvet puffer style, upholds tactile characteristics. There comes a leisure twist in unrestrictive materials and modern proportions, interchangeably styled with OTD premium-crafted leather sneakers and combat boots. Its refined fabrications and thoughtful details keep the focus on wearability.

With this season’s lineup, OTD cements an existence at the convergence of tailored, sport, and casual cool. The company redefines expectations for style and culture, taking on a perspective as the agents of next. Their collaborations in art and design are available online and in stores.

The launch of the OTD × King Baby jewelry unveils an androgynous range of rings, bracelets, and necklaces. This collection unites the standards of OTD with the artisanship qualities of King Baby. Each piece is made from pure sterling silver, designed and handcrafted in the U.S. In stores, shoppers can purchase an exclusive selection of iconic photography, co-curated by Timothy White × OTD. The project will evolve with each season, like a rotating gallery, reflecting the brand’s innate connection to pop culture.

The brand opened its 4,000 square foot shop in the heart of SoHo, on the corner of Spring and West Broadway. Elements include wide widows open to a bright and airy space, revealing a structural framework of continuous, clean lines, natural light, and minimal concrete floors. The raw and natural elements of the space contain curvaceous design elements such as wavy light fixtures, unexpected pops of color, and a large infinity mirror. Distinct custom-made furniture pieces, two black-and-brass ribbon fixtures, an amorphic organic round table, and a white atomic-era jewelry case, speak to the brand’s penchant for intentional, yet unexpected designs. Coming soon, the brand will open its second location on Sunset Boulevard in West Hollywood, Los Angeles.