Posts tagged with "brand"

Andine/Fred Segal illustration by Heather Skovlund for 360 Magazine

Andine Announces Fred Segal Limited Time Popup

ANDINE ANNOUNCES FRED SEGAL AS FIRST RETAIL PARTNER FOR LIMITED-TIME POPUP

The Loungewear and Sleepwear Brand Is Exclusively Launching Its Collection With The Retailer, Available In-Store and Online

Fred Segal, the iconic Los Angeles based multi-brand and multi-platform retailer, today announced a limited-time popup in partnership with loungewear and sleepwear label, Andine. The partnership includes the exclusive range of Andine’s soft, sexy, super-comfortable loungewear and sleepwear including the launch of Andine’s Stretch Lace collection and will serve as the brand’s first-ever retail home outside of their LA flagship and atelier. The collection is available today through July 16 exclusively at Fred Segal’s West Hollywood Flagship location.

Founded by Los Angeles-based designer Elisabeth Weinstock, Andine’s collection features a range of fabrics that you have to feel to believe.  From feather weight cotton batiste, the softest brushed French terry and the finest two-way stretch lace in feminine silhouettes providing the perfect, sexy fit. Every Andine piece including the Colette (cropped tank), Delphine (short), Rosario (long sleeve fitted t-shirt) and the Olivetta (legging) are designed, hand-cut and sewn at the House of Andine in Los Angeles.

Fred Segal is excited to announce our partnership with fellow Los Angeles brand, Andine, and serve as their first wholesale partner,” said Elisabeth Weinstock. “The brand’s effortless spirit and timeless sensibility is ideal for the Fred Segal customer.”

“Every woman is Andine. She’s a European ingenue who’s apartment smells like freshly brewed espresso and croissants in the morning, roses throughout the day and homemade exotic cuisine at night.  Andine knows the backstreets of Lisbon, the six-seat sushi bar in New York and the best art galleries in London. She’s the coolest girl you know or have yet to meet. Go out. Stay home.  Sleep over.  Andine is a brand designed for every woman,” said Elisabeth Weinstock. 

The collection, which ranges from $65-$295 is now available in-store Fred Segal.

Fast food article illustration by Heather Skovlund for 360 MAGAZINE

KFC DIGITAL SALES INCREASE

KFC Owner Yum Brands Reports Digital Sales of $17 Billion in 2020, Up By 45% YoY

Despite the blow of pandemic restrictions in 2020, Yum Brands’ earnings for the year topped analysts’ estimates.

According to the research data analyzed and published by Stock Apps, the company’s Q4 2020 revenue grew by 3% year-over-year (YoY) to $1.74 billion, higher than the expected $1.72 billion. For the full year, digital sales rose by 45% to $17 billion.

Based on an NPD Group report, restaurant digital orders in the US shot up by 145% YoY in December 2020. By the end of the year, carry-out accounted for 46% of off-premises orders and drive-thrus got 44%.

US Digital Restaurant Market Sales Rose by 124% in 2020 to $45 Billion

Yum Brands launched a series of initiatives to speed up its digitalization process in 2020. For KFC, a new eCommerce ecosystem streamlined off-premises order handling. As a result, transaction times at the window reduced by 16 seconds in Q4 2020 compared to Q4 2019.

The Habit added curbside pickup, which accounted for 10% of all sales and 50% of mobile sales. Through its Go Mobile ecosystem, Taco Bell saw drive-thru transaction times drop below four minutes. Thanks to these investments, Pizza Hut saw an 18% growth in same-store sales from off-premise channels. Taco Bell reported a 12% digital sales mix while The Habit had a 40% sales mix from its digital platform.

McDonalds also benefitted from a shift to digital, generating $10 billion from online sales across its top six markets in 2020. They accounted for20% of the company’s total annual sales. Chipotle also posted a 177.2% YoY increase in digital sales during Q4 2020, reaching $781.4 million.

According to eMarketer, digital restaurant market sales in the US rose by 123.8% in 2020 to $44.94 billion. In 2021, it is projected to increase by 22.3% to $54.97 billion and in 2022, by16.3% to $63.93 billion.

By 2025, digital sales will account for 54% of limited and quick-service restaurant business according to a study by Incisiv.

The full story, statistics and information can be found here: https://stockapps.com/blog/2021/02/25/kfc-owner-yum-brands-reports-digital-sales-of-1-7-billion-in-2020-up-by-45-yoy/

nature illustration

Cleancult – redefining clean

By Armon Hayes

Truth be told, the cleaning industry has a dirty little secret—it’s not so clean after all. In order to fix tomorrow’s problems, we must fix today’s cleaning model. Many green cleaners don’t actually clean, and conventional ones often contain unhealthy chemicals. That’s where Cleancult comes in. 

Based in Puerto Rico, Cleancult is an eco-friendly brand that understands its duty to the Earth and its unique environments. Cleancult has products you will absolutely love and can feel good about incorporating into your routine, all the while minimizing your carbon footprint. From liquid hand soap, to laundry detergent, to dish soap made of effective cleaning power charged by nature’s finest ingredients, Cleancult keeps things clean, sustainable, non-toxic, and GMO-free. 

If you make the switch to Cleancult, you will eliminate 44 pounds of plastic waste each year.

Redefining powerful ingredients led to their signature, coconut-powered CocoClean Technology. Citric acid instantly lifts stains and tough odors without leaving behind toxins on your clothes. The plant-based formula of their hand soaps harness the power of coconuts and other biodegradable elements for a clean that’s uniquely tough on grit and grime, but gentle on your skin and our earth. The Lavender essence liquid hand soap is a gamechanger, now that frequent, vigorous, 20-second hand washing is necessary. An essential blend of aloe vera gel, olive oil, and coconut oil cleans and moisturizes your hands, leaving them feeling renewed. No worries, the same holds true for the Grapefruit Basil dish soap

The Home Bundle is the perfect package to get started, especially in a mosaic motif. It includes vibrant-colored, easy dispensers that will dress up your kitchen sink and compliment any bathroom decor. Their reusable glass bottles are shatter-resistant, rubberized but stylish, and guaranteed to be with you for the long haul. 

Cleancult has revolutionized every aspect of the cleaning process, from its ingredients to its packaging, to its performance to its shipping. Other cleaning products, even eco-friendly ones, use a lot of plastic that clogs up our homes, landfills, and oceans. An innovative refill system makes it easy for you to clean sustainably with 100% recyclable packaging made in the USA and carbon-neutral shipments. If you join the free recycle back program, Cleancult will take care of it for you, refilling your bottles and recycling your cartons. 

Everything about them comes back to one idea, redefining clean. Recyclable, paper-based milk carton refills means you can be eco-friendly in between cleans. Formulas with a little elbow grease that actually do the dirty work in your home without creating any more waste for the planet. Ready for a new cleaning routine? You can tailor every membership to your unique needs by choosing what you want, offering flexibility on shipments, and even pitching in on your recycling. 

Curate your very own clean routine with the products you need, delivered on a schedule that works with your lifestyle, because a brighter tomorrow starts with a smarter today.

Dark_Tones: An Upcoming, Black-owned Luxury Fashion Brand

About the Brand: an androgynous, technical, luxury line centered around fabric juxtaposition & overt expression
Dark_Tones™ was founded in 2018 by Jonathan Vaughn in Los Angeles, CA. Our purpose is multi-faceted. The fashion industry has slowly drifted away from the roots in which it was created. Fast fashion, low-quality manufacturing, and fads have bombarded this space, watering down the true integrity of fashion. Our choice behind creating garments that are handcrafted and made to order is to reinstate that lost aspect of the industry.
The androgynous aspect is quite the opposite of the reinstatement of craftsmanship. While simultaneously going back to the roots of handmade textiles, we want to break into the future by eliminating gender barriers and preconceived roles. Clothing has been a large part of establishing these gender roles, and therefore needs to be a part of breaking them down. The ultimate journey of this purpose is where the name derives. This path of purpose, as with any path, has ups and downs and can be shrouded with darkness. Rather than avoiding the darkness, embrace it. It is the embracing of this darkness that results in the strength necessary to continue. The juxtaposition of these aspects – the conflicting journey of historical significance and future progression – defines Dark_Tones™.
Our mission is striving to deliver high quality, handcrafted garments for all genders. Our vision is to be a pioneer in the revival of true hand-craftsmanship while integrating the premise of fashion with no limits, no guidelines, and no separation.

About the Designer

Told in the words of the designer, Jonathan Vaughn:

“Originally the dream was to be an architect … then a lawyer … then in finance.

It wasn’t until reuniting with my grandfather after a 10-year spell did I fall in love with design. That’s when it started happening: an influx of creative expression. I started sketching suits, uniforms and outfits. I did all of my prom outfits and suits I wanted. I even helped with designing once he decided to create a brand.”

“This was throughout high school. Fast forward a few years to business school.”

“I felt a void. I loved business and figuring things out in a logical manner, but I felt as though my creativity was being suffocated. Business school, financially and creatively, was not working out. For a while I was distraught; the idea of being unsure of what the future held for me was crushing. Then, another push in the right direction from my grandfather. He asked, ‘What about RISD?’ I had never thought about going to an art school. But I went, and it was one of the most amazing experiences of my life.”

With a degree earned and graduation over, what was next?

“Half-way through July I became antsy. I didn’t want to be in Rhode Island anymore. After reading an article that mentioned how a lot of NY based designers are moving to California because production is cheaper, I ran the idea by grandpa. He’s all for it. So, I go. By mid-August I’m driving across the country, alone, to a place I’ve never been, not knowing what to expect. The first year involved a lot of self-searching, drugs, and alcohol. It wasn’t until halfway through the second year living in LA did I find what I initially came out here to do. I found a meaning behind my soon to be brand. Thus, Dark_Tones™ was born. A salute to surviving through everything life throws at you, not by burying it deep within yourself, but by embracing it in its fullest and embracing who it makes you become. The main thing I can wish for in the future is progression.”

Join Us.

Oakley Fall/Winter 2020 DEFINITION Collection

Oakley has just released the Fall/ Winter 2020 DEFINITION Collection, which places an emphasis on urban exploration and freedom of movement by fusing technology and nature. The result is a range of dynamic looks for every day and every place.

Oakley, Inc. based in California is a subsidiary of the Italian corporate giant Luxottica based in Milan. Found in 1975, it began in the garage of James Jannard with an initial investment of just $300. The company designs, develops, and manufactures sports performance equipment as well as lifestyle pieces, with the Fall/Winter 2020 DEFINITION Collection falling into the category of the latter.

The collection includes eyewear, apparel and accessories that feature dark tones and technical fabrics with reflective details, matching futuristic design concepts with simplistic performance-driven aesthetics. The collection is thus the ultimate combination of form and function, with the ability to be worn for sports performance or street style, depending on the occasion.

While the DEFINITION Project has continued to evolve, each collection can be traced back to the simple belief that technology can be (and should be) elevated to an artform. Oakley has explored this concept since the early ‘90s while staying true to its roots, transforming a passion for performance into a new type of visual expression at the forefront of design.

Most famous for their sunglasses, Oakley also counts sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames, and other accessories. A vast majority of the designs are completed in house, with Oakley currently holding an impressive number of patents, over 850.

The new Oakley DEFINITION collection will be available at Oakley.com, flagship Oakley Stores and selected retailers worldwide in Fall/Winter 2020 season.

Kaelen Felix illustrates Demi Lovato and Marshmello for 360 MAGAZINE

Marshmello Sports Premiere Apparel

By Cassandra Yany

Marshmello sported a Premiere Apparel Tie Dye Hoodie to promote his new song and music video with Demi Lovato. The electronic music artist and pop singer took to Instagram on Thursday to share the release of their track “OK Not To Be OK” and the accompanying music video. In the photos, Marshmello is wearing a tie-dye hoodie by the LA brand Premiere Apparel.

The color-infused “Rain Forest Hoodie” pairs perfectly with the DJ’s electronic sound, and is one of the brand’s many tie-dye signature styles. Premiere Apparel creates clothing with colorful, mesmerizing designs and comfortable fits. 

Marshmello and Lovato teamed up with the non-profit movement Hope For The Day for this collaboration. The pair are working with the organization— whose motto is “It’s OK Not To Be OK”— to start a conversation about mental health and eliminate the stigmas and judgment that go along with it. While promoting the song, Lovato shared a message via Instagram on Thursday, which was also Suicide Prevention Day, expressing her struggles with mental health and encouraging her followers to check in with themselves and loved ones.

About Premiere Apparel

California grown and LA-Based uni-sex brand Premiere Apparel has a vision of reinventing lifestyle. Creating go-to comfy fits to traditional yet innovative looks as well as environmental manufacturing friendly. 

Premiere Apparel is a unisex streetwear premium brand that combines modern essentials with innovative wash techniques to create comfy go-to basics that make a statement. They believe in true essentials designed from life inspired color palettes that satisfy the soul.

Whether it’s your favorite weekend tee or that cozy sweatshirt for a cool night, Premiere Apparel offers well-made items for everyday people and their ever changing lifestyles. Fewer well designed pieces that are made to last and can go anywhere. They manufacture basics from the highest quality materials, using American-made materials and American labor.

Makeup Illustration for use by 360 Magazine

4 Ways to Grow Your Beauty Website

By Katie Lundin

Whether you sell make-up, haircare, or skincare products, run a beauty salon, nail bar, barbershop, or spa… as a beauty industry insider, you know that looks are important.

This is especially true when it comes to the way people judge websites.

How a website looks is important. In fact, seventy-five percent of people judge the credibility of a business based on its website.

If your beauty website looks bad, it’s turning potential clients away.

Here are 4 proven techniques to help your beauty website win more customers.

1. Showcase your unique brand

Just as you help your clients to look the best version of themselves, your website design must showcase your brand’s unique identity.

This is especially important for new beauty businesses. If you’re putting together your business plan while preparing to start a new beauty business, don’t overlook the importance of creating a strong visual identity for your business.

After all, clients don’t want to look like everyone else. They want to showcase their own unique self. And, they look to see if your beauty business stands out in unique ways and offers something special and different.

For example, if your website uses a generic template and looks like thousands of other salons, nail care, or makeup sites, people won’t be able to differentiate you from your many competitors.

In fact, this is true for every aspect of your company’s brand identity, including your business name and your company logo. Both must be unique if you want to build a brand that stands out and attracts great clients.

The differentiating factors that make your business unique must be visible so that your clients and prospective clients (the people who are naturally attracted to your brand’s mission, aesthetic, and personality) can identify you.

A well-designed website will show what makes your beauty business unique and attract those clients.

And don’t be deterred by the price of custom website design. Some beauty business owners worry that the cost of website design can be prohibitively high.

It’s true that many design companies and agencies charge thousands of dollars for their services. But this isn’t universally true (crowdspring’s custom website designprojects start at just $899, including all fees).

Action items:

● Work with a strong design team to develop a brand-informed logo. Then use that logo as the guide for your website’s visual design and all subsequent visual branding.

● Prioritize customization – avoid generic web design templates that don’t allow you to customize.

● Choose fonts (no more than 2-3), colors, graphics, and photos, that evoke your brand’s personality.

● Include content on your website that speaks with your brand’s voice. Be sure to let your personality shine through.

2. Design your website for fast load speeds

As we emphasized in our guide on how to start a business,

Your website is one of your new business’s most important ambassadors and a crucial component of your marketing and branding strategy.

Between seconds 4 and 5 of your website’s load time, 20% of viewers have already left your site.

Not only that, the faster your website loads, the higher it ranks with search engines. So, the easier it is for people to find.

3. Make it easy for guests to book appointments

Are you a make-up artist, stylist, barber, or cosmetologist?

Then you need an integrated booking system for your website.

Service-oriented beauty businesses rely on bookings. But, managing your schedule takes time away from the tasks that actually get you paid – like cutting hair, applying makeup, or performing facials.

And guests have come to expect to be able to book online. The cat’s already out of the bag.

So, if your website doesn’t support online booking, it’ll look inferior to your competitors who do offer that convenient feature.

On the other hand, if you’re the first salon, nail bar, or barbershop in your market to enable people to schedule appointments online, you’ll have a natural advantage over your competition.

And, there are free salon-booking software apps! So, the cost isn’t a barrier. There’s no excuse not to impress potential customers with the convenience of online scheduling.

Action items:

● Check out these tried and true online booking options:

Fresha – This free online scheduling tool (formerly known as “Shedul”) is packed with features designed specifically for businesses in the beauty and wellness industry. There is also a paid version, but Fresha’s free service can definitely stand on its own.

Schedulicity – Schedulicity is another powerful online booking software. This service offers a la carte pricing that allows you to customize your service so you’re only paying for the features you need.

Timely – Timely claims to be the world’s smartest online booking software. You can test their claim yourself with their free trial. Once your trial is over, you can continue with Timely for low monthly rates tiered to grow with the size of your team.

● Choose an online booking service and integrate it with your website for easy, automated bookings.

● If you don’t currently sell custom-branded beauty products, consider adding your own unique line. Many manufacturers will let you private label their productsand you’ll just need to create custom packaging design to showcase your own unique brand.

4. Show your style and skill with photos

Concrete examples are more powerful than vague promises.

Every beauty business claims to make people look good. But, including pictures of your work (or people wearing your products) on your website shows that you can really deliver.

And, beauty is subjective. Your products or services aren’t for everyone. They’re for the people who share your aesthetic.

Posting pictures that showcase your brand’s unique style will attract customers who share it. So, you’ll gain, and retain, more customers.

So, incorporate photos into your website that demonstrate your skill and your style. Show potential clients that you can be trusted to make them look and feel beautiful.

Action items:

● If you’re a freelancer, create a gallery showcasing your best manicures, hair color clients, or make-up applications. (And always ask permission before sharing any photos of your clients.)

● Do you run a salon or spa? Then dedicate a page to each team member and include a gallery of their best work.

● If you manufacture beauty products, encourage your clients to share pictures of themselves wearing your products on Instagram with a custom hashtag. Then embed a widget into your website that automatically displays those photos.

● Allow customers to upload pictures with their product reviews.

If you want to be the next Sephora or Glossier, you must have stellar branding. And, that includes a professional, custom website that shows the world what your beauty brand is all about.

About Author:

Katie Lundin is a Marketing and Branding Specialist at crowdspring, one of the world’s leading marketplaces for crowdsourced logo design, web design, graphic design, product design, and company naming services. She regularly writes about entrepreneurship, small business, and design on crowdspring’s award-winning small business blog.

Rita Azar illustrates mophie for 360 MAGAZINE

Mophie Powerstation XL

By Eamonn Burke

With so many public places being closed or unsafe due to COVID-19, people are lacking the ability to stop in somewhere for a quick charge. As a result, portable chargers such as the Morphie Powerstation XL are quickly rising in popularity.

The Mophie Powerstation XL is a state of the art portable charger with two universal USB ports for charging multiple devices at once. The biggest change from before: it now includes a universal plug, so that it is compatible with more devices than just Apple Products. With a 10,000mAh battery, the charger offers 48 extra hours of power, and it also charges fast, at speeds up to 2.1A. When connected to a power source, the charger will give your device priority before charging itself, and it will tell you how much current battery is left. All of these features give the ability to charge easily on the go, which all portable charges should provide. Additionally, the charger is sleek and small, with a sharp aluminum finish. Lastly, the Mophie Powerstation XL has management circuitry to protest against overheating and short-circuiting. The lithium-polymer batteries are also triple tested to ensure durability and quality.

Mophie also offers the Powerstation AC, which includes a 24,000mAh battery that can charge at up to speeds of 3A. Delivering 100W of power through its AC port, it’s capable of fully charging a MacBook. There is also a fast-charge feature that’s uses 30W for your USB-C laptop. Another USB-A port also allows quick charge at 2.4A speed. The Powerstation AC also offers priority charging and a power indicator, and is finished with a protective but comfortable fabric wrap.

As a cheaper alternative Mophie carries the Powerstation, with up to 2.1 full phone charges and a 18W output out of the USB-C port. The fast USB-C PD port charges a phone to 50% battery in just 30 minutes. The more powerful Powerstation XXL has up to 4.6 full charges, while at the same power output as the Powerstation with PD. The Powerstation XXL’s battery, however, is two times more powerful, at 20,000mAh as compared to 10,000. It can also charge 3 devices at once, whereas the Powerstation charges 2 at once.

Lastly, the Powerstation wireless stand has a 8,000mAh battery, a universal USB-C and USB-A port, and provides 18W of power from an output or wirelessly. It can provide up to 1.7 full charges, and can charge up to three devices at once. It can also switch easily between portrait and landscape display.

The Powerstation XXL was rated third most efficient among other battery packs by PCWorld. These Mophie products compare well to other top-of-the-like portable chargers on the market right now. These include:

Anker Powercore 20,100

20,000mAh battery, 2 USB-A ports.

Anker Powercore 10,000

10,000mAh battery, 1 USB-A port

Powerade Slim 2

5000mAh battery, 1 USB-A port

Jackery Bolt

6000mAh battery, 1 USB-A port

The prices of the Powerstations are below. Each are available on the Apple store or the Mophie store:

  • powerstation: 

$49.95

  • powerstation XXL: 

$59.95

  • powerstation wireless XL: 

$69.95

  • powerstation wireless stand:

$99.95

“The mophie team continually innovates to keep consumers’ personal devices charged at home, in the office, and on-the-go.” – Charlie Quong, Product President at ZAGG Brands.

Rita Azar illustrates fashion article in 360 MAGAZINE

Joor × Chalhoub

Today, Chalhoub Group, the luxury goods retailer and distributor headquartered in Dubai, and Level Shoes, the globally recognized retail concept and destination dedicated to the world of footwear, entered into an exclusive partnerships with JOOR, the world’s industry-standard digital wholesale platform for fashion. Chalhoub Group and Level Shoes join JOOR’s list of more than 30 exclusive retail partners, which includes traditional retailers like Neiman Marcus, Bergdorf Goodman, Harrods and Printemps along with e-commerce based retailers such as 24 Sevres, Shopbop and East Dane. Three quarters of the world’s luxury brands use the JOOR platform to conduct their wholesale business.

Chalhoub Group, which includes Level Shoes and the department store Tryano will use JOOR to power their digital expansion across the Middle East. With this new partnership, Chalhoub joins an exclusive list of 200,000 retailers who can connect with over 8,600 brands worldwide. The rich features of JOOR’s wholesale management platform include seamless navigation of the rapidly changing fashion world using advanced order management, and unprecedented business intelligence via a suite of customizable reports.

“We are thrilled to welcome Chalhoub Group to JOOR’s roster of enterprise retailers,” said Kristin Savilia, CEO of JOOR. “There has never been a more critical time for retailers to use technology as a competitive advantage, enabling 24/7 shop accessibility to buyers and brands from anywhere in the world.”

JOOR’s partnership with Level Shoes comes amidst an increased effort to bring footwear customers onto the JOOR platform and supports JOOR’s push into the Middle East. Earlier this month JOOR announced a partnership with the Arab Fashion Council  to collectively work to digitize Middle Eastern brands. By giving Chalhoub Group and Level Shoes a centralized place to grow their businesses, JOOR will play a key role in helping the companies increase their data insights, orders and access the opportunity of online wholesale growth.

“Digital transformation is something our industry needs to embrace quickly,” said Rania Masri, Chief Transformation Officer of Chalhoub Group. “It was important to us to select a truly global platform which is already used by our brand partners, making it easy for our buyers to build their assortments. It has also been a great experience working with the JOOR team to roll out the platform across Level Shoes and Tryano.”

Oakley Debuts Precious Mettle OVERTHETOP

Oakley is bringing back the OVERTHETOP, the unique, disruptive design that was unveiled on the world’s biggest sports stage twenty years ago. To celebrate the anniversary, Oakley will release the “Precious Mettle OVERTHETOP” on the day that would have marked the final competitive events of this year’s Summer Games.

Only 20 units of the Precious Mettle OVERTHETOP have been produced worldwide, and each will retail for $2,000 on Oakley.com at 12pm EST on Fri, Aug 7th. 

The new iteration has been created from the original mold, featuring the same revolutionary, stemless design that fits over the top of the head rather than around it. With a gradient color treatment that fades from aged gold to silver and bronze, the eyewear is launched in recognition of the Games that didn’t happen and pays tribute to those who push through and overcome adversity during a time of uncertainty.