Posts tagged with "brand"

Dinner Photo via Zach Witford for BFA for use by 360 Magazine

Fai Khadra x Oliver Peoples

To celebrate their newly launched collaboration, Fai Khadra and Oliver Peoples‘ CEO, Rocco Basilico, hosted an intimate dinner on a helipad in Los Angeles, at 6100 Wilshire Blvd. Designed by Fai Khadra, guests sat under a helium light balloon, on a custom style harkness table.

Among the attendees were: The Weeknd, Kendall Jenner, Hailey Bieber, Luka Sabbat, Kendall Visser, Steve Lacey, Simi & Haze, Zack Bia, Pedro Cavaliere, Jasmine Daniels, Syd Tha Kyd, Travis Bennett, Christina Nadin, Charlotte Day Wilson, and Gabriella Karefa Johnson, among others.

Oliver Peoples and Fai Khadra collaborated to launch an exclusive range of sunglasses that fuses the design aesthetics of Oliver Peoples with the influential mindset of Fai. Fai Khadra is a multidisciplinary creative who has built a strong profile in the design world, captivating an audience of musicians, luxury brands, and galleries across the globe. His cultural relevance and innovative perspective bring an impactful, avant-garde point of view to the collaboration.

The event was creatively directed by Fai. He conceptualized every element of the evening from the custom-built layout, from the original table and bar set-up to the several course menu. Overall, Fai Khadra’s goal was to create a holistic aesthetic designed for his peers.

“We are thrilled to collaborate with Fai Khadra. Fai will become a leader in the creative space of design and brought a clear vision to the collaboration. As a brand, Oliver Peoples has always been defined by vintage-inspired details made for the modern wearer. Fai’s innovative creative direction aligned with our aesthetic seamlessly,” said Rocco Basilico (CEO).

About Oliver Peoples

Oliver Peoples was founded in 1987 with the opening of its first boutique on the iconic Sunset Strip. The frames were inspired by an estate collection of vintage American made eyewear purchased by the Founders of the brand in the late 1980s. This vintage aesthetic, along with the unique culture of Los Angeles, elements of fashion, film, art, music, and the Southern California lifestyle, remains at the core of the brand’s DNA and serves as inspiration for designs with global appeal. Oliver Peoples eyewear is hand-crafted of the finest quality materials, with a focus on exclusive product details and superior lens technology.

Rita Azar for use by 360 Magazine

The Royale – Supro

A new chapter in Supro history is arriving with the release of the “Royale” combo amp. The Royale 1×12 is the brands first loud clean amp and has ranges between a Class A and Class AB power mode.

The Royale was created to deliver powerful and clear clean tone with a reactive, tangible low end. With the use of a high-headroom, 50W tube amplifier paired with a powerful EG, footswitchable boost, tube-buffered effects loop and tube-driven spring reverb, the Royale provides a clear signal of all that is played through it on stage and in-studio.

The mighty amp in the Royale allows for a choice of Class A (35W) or Class AB (50W) operation. The Royale also showcases a master volume that controls sound pressure level. Class A mode produces “traditional, cathode-biased Supro sound with a bold, spongy midrange.” Class AB “delivers a grid-biased California sound with more scooped mid-range, tighter bass and faster transient response.”

Watch the product demo HERE, featuring Eric Krasno.

OTD Illustration by Reb Czukoski for use by 360 Magazine

OTD Season Debut

OTD (On This Day), founded by John Varvatos, announced the debut of its first season with an omni-channel introduction featuring the launch of their website and the opening of its flagship SoHo store. For the fall, the gender-inclusive brand presents a synergetic assortment of women, men, and unisex clothing as well as footwear, jewelry, and accessories.

Originating a narrative led by curiosity, creativity, and passion, OTD explores the modern experience of style and its inextricable connections to pop culture: traversing fashion, music, art, sports, film, television, architecture, etc. Through interesting stories that occurred “on this day” in the past, new stories are sparked in the here and now.

Storytelling is fundamental to the brand message, “As individuals, we instinctively create stories that define our past, allow us to make sense of the present and propel us into the future,” commented James Schuck, senior director of social media and special projects.

“In real-life everyday communications, storytelling not only reinforces and enhances our own personal narratives, it provokes opinions, interpretations and ideas. The crux of the message is: Write your own story, on this day and every day.”

OTD creates effortless-luxe pieces in elevated, unexpected ways. Their designs recall functionality, control, and tradition, but promote constant change, expression, and ideation. The brand flexes individuality with an ease, being intentional, yet welcome to interpretation. Pieces are ready to be mixed and matched with abandon.

To bring the vision to life, OTD tapped American photographer Mark Seliger. In a studio scene, imagery for autumn’s 2021 season drew on a simple visual concept to strike an impressive sense of energy. Dynamic movements and expressive poses are captured in assertive, yet playful moments to feel focused and eclectic. Unrestrictive compositions occupy the blank space, underscoring themes of possibility and experimentation. Created to reflect the lives of those lived in them, OTD reimagines essential silhouettes to feel fresh and modern.

For women, blazers, oversized knits and plaid overalls explore the qualities of androgyny. On men and women, tracksuits hit fall wardrobes with a denser, more structured take on sporty, available in interchanging jackets and pants. There are side-striped, racer striped, and multi-striped items, as well as color-blocked and paneled jackets in animal jacquard. In unisex, knits are easy wearing, yet surprisingly elevated. From reversible coats and shirt jackets to an ultra-cozy mohair sweater in 100% linen, the concept, “between-season dressing,” gets a multi-season update.

Function plays with form in sport-inspired pieces like french terry sweats, basketball tanks, and hockey jerseys in sweater constructions. As for jackets and coats, sleek leather informs both biker styles and traditional coat silhouettes. The micro-quilted jackets, a garment-dyed trench and plush velvet puffer style, upholds tactile characteristics. There comes a leisure twist in unrestrictive materials and modern proportions, interchangeably styled with OTD premium-crafted leather sneakers and combat boots. Its refined fabrications and thoughtful details keep the focus on wearability.

With this season’s lineup, OTD cements an existence at the convergence of tailored, sport, and casual cool. The company redefines expectations for style and culture, taking on a perspective as the agents of next. Their collaborations in art and design are available online and in stores.

The launch of the OTD × King Baby jewelry unveils an androgynous range of rings, bracelets, and necklaces. This collection unites the standards of OTD with the artisanship qualities of King Baby. Each piece is made from pure sterling silver, designed and handcrafted in the U.S. In stores, shoppers can purchase an exclusive selection of iconic photography, co-curated by Timothy White × OTD. The project will evolve with each season, like a rotating gallery, reflecting the brand’s innate connection to pop culture.

The brand opened its 4,000 square foot shop in the heart of SoHo, on the corner of Spring and West Broadway. Elements include wide widows open to a bright and airy space, revealing a structural framework of continuous, clean lines, natural light, and minimal concrete floors. The raw and natural elements of the space contain curvaceous design elements such as wavy light fixtures, unexpected pops of color, and a large infinity mirror. Distinct custom-made furniture pieces, two black-and-brass ribbon fixtures, an amorphic organic round table, and a white atomic-era jewelry case, speak to the brand’s penchant for intentional, yet unexpected designs. Coming soon, the brand will open its second location on Sunset Boulevard in West Hollywood, Los Angeles.

Vertex Consulting Group – Examining an Innovator

Always reflecting on the up-and-coming leaders of the industry, 360 had a chance to connect with Vertex Consulting Group on their methodology, ethos, and results. After digging further into their company identity, their slogan, “innovative & quality solutions,” is by far an understatement of what they are capable of. With a 4.8/5 Trustpilot rating based on hundreds of reviews, Vertex Consulting Group is one of the most promising agencies, or ‘power houses’ as they call it, of the latest generation. Read on to learn more about Vertex. 

The History of Vertex 

Let’s backtrack a bit – Vertex Consulting Group was initially founded in 2020 in Denmark by a merger of several other agencies based out of Europe, the United Arab Emirates & The United States. This global context has allowed Vertex to retain its unique point of view 

When the previous firms merged & Vertex Consulting Group was created, the founders of the old firms covered each segment of their previous specialties in this new powerhouse. The secret behind their success could be their incredible resume, featuring consistency and clarity in their vast amount of previous project experience. For example, 360 learned every senior partner has at least six years of experience in their respective field which obviously creates a decent foundation for building an empire of success. With an experienced team, Vertex has been able to pivot their individual talents into a cohesive picture

Vertex Today

In particular, 360 found Vertex’s unique approach to their Spotify Management to stand out. What we are privy to witnessing here is the remodeling of music marketing as we know it. They reinvented the regular ads strategy by adding several elements from manual scraping. This is on top of the different aspect of targeting; the reach stays the same as in any other ad, but the specific targeting or the type of people that see their ads are much more likely to find it interesting. After looking further into Vertex’s behind the scenes, we are seeing an interest & a click rate with up to 500% higher than before they implemented their own strategies to the manual targeting. In an industry that is constantly shifting and where consultants can find it difficult to stay afloat, Vertex, with their singular strategy seems to ride the wave. 

All in all, what Vertex Consulting Group is accomplishing is revolutionary for the music industry. It eliminates the old school playlist marketing by outnumbering it by far, while making it far easier to navigate whether musical streams are real or botted – a main issue of discussion regarding marketing in the music industry the last few years. The results their Spotify Management has had on their clients are beyond incredible. Several have expressed the belief that “This is the best service for any artist! Shout out everyone at Vertex!” and “This is definitely THE best investment I’ve ever made for my music career” proving that the right investment for up-and-coming artists can make all the difference.

From record deal signing to world tours – Vertex navigates the industry with grace. It is safe to say that Vertex Consulting Group elevates their artists’ careers on an incredible level.

Image via Berk Communications for 360 Magazine

Russell Wilson Launches 3Brand Hat Line

RUSSELL WILSON LAUNCHES DEBUT HAT LINE FROM 3BRAND LABEL, EXCLUSIVELY AT LIDS

Leading sports retailer Lids today announced that Seattle Seahawks star quarterback and Super Bowl XLVIII champion, Russell Wilson will be launching a brand new hat line from his recently founded 3BRAND label, sold exclusively at Lids.

The caps will feature Russell Wilson’s signature number 3 icon logo and will be available in three different colored hats. This unique collection is one of three drops by Russell Wilson and 3BRAND this year. All drops will be available at select Lids stores and on Lids.com in the months ahead. 3BRAND represents everyone out there who has a dream and is dedicated to hard work. The 3BRAND collection brings sport, fashion and lifestyle to these iconic caps.

In addition to the stylish caps, five percent of sales will be donated to the Why Not You Foundation, a nonprofit organization dedicated to fighting poverty through education and empowering youth to lead with a why not attitude. The foundation also supports student access to equal education opportunities, children’s health and food security initiatives. Its mission is to equip today’s youth with the skills and opportunities to become tomorrow’s leaders. 

I have always dreamed of having my own hat line at Lids and to finally launch my 3BRAND collection exclusively at Lids is a dream come true, said Russell Wilson. Being able to keep your dreams alive, never giving up, and living life with a why not you attitude is what the 3BRAND signifies and I can’t wait to see everyone wearing them.

We are thrilled to be the exclusive retail partner to launch Russell Wilson’s debut hat line from his 3BRAND label, said Lawrence Berger, Chairman of FanzzLids Holdings and co-founder and partner at Ames Watson. This collection not only offers our customers a way to express the important messages of never giving up on your dreams but also to provide them with a sense of excitement while wearing these caps.

The announcement follows a year of growth for Lids that saw the retailer add 70 stores during the pandemic and cement an international expansion agreement with the NBA. Lids remains the largest headwear retailer in North America, with over 28 million sold per year across their 1,200+ locations. Beyond hats, Lids is the largest brick and mortar retailer of licensed sports product in North America and has a fast-growing non-sports branded business. Retailing for $31.99, the first release from this exclusive collection will be available in select Lids locations throughout the U.S. and on Lids.com starting Thursday, Aug.19.

About 3BRAND

Launching in 2021, Russell Wilson’s 3BRAND brings sport, music and fashion together in an on- trend sportswear brand that inspires us to be better, do more, and give back. 3BRAND believes the mind, body and soul combine to make dreams come true. A percentage of all 3BRAND sales are donated to the Why Not You Foundation, Russell and Ciara’s nonprofit organization dedicated to fighting poverty through education, empowering youth to lead with a why not you attitude. Follow us on Instagram, or Facebook.

About Lids

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion- oriented headwear and apparel across the United States, Canada, and Puerto Rico through over 1,200 retail locations. Indianapolis-based Lids Sports Group carries officially licensed and branded gear aimed at empowering customers to represent their unique and individual style, team, passion and fun. Lids Sports Group operates stores under the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse, Cardinals Clubhouse, and numerous other nameplates. Lids also has locations within select Macy’s department stores nationwide. To find a retail location near you visit the blog or join the #LidsLoyal on Instagram, Facebook, Twitter, or LinkedIn.

About Why Not You Foundation

Founded in 2014, Russell Wilson and Ciara’s Why Not You Foundation is a nonprofit dedicated to fighting poverty through education, empowering youth to lead with a why not you attitude. The foundation supports student access to equal education opportunities, children’s health and food security initiatives. Its mission is to equip today’s youth with the skills and opportunities to become tomorrow’s leaders. In Fall 2020, the foundation announced its first Why Not You Academy, a school that blends real-world applications with classroom learning. Learn more here.

Heather Skovlund computer illustration for use by 360 Magazine

CSR In The Digital Age: With 360 Magazine

By: Kai Yeo

“We’re all connected through culture. Basically, we all must learn to adapt. We learn more through traveling and seeing more. When you’re in a different environment, everybody must love and laugh and dance. I don’t need to know your language. But companies need to focus on connecting everyone through love, not war.” – Vaughn Lowery

Corporate Social Responsibility (CSR) has been around for years, with its’ roots being found as early as the 18th Century. In my CSR research assignment before, I wrote that “the key idea of CSR is for companies to pursue pro-social objectives and promote volunteerism among employees (such as through donating to charity and participating in volunteer work), as well as by minimizing environmental externalities.” As an international student trying to find my career path in the United States, I find that company CSR is one of the first few things I look for when finding a suitable company to work with: how genuine they are and how much they care for their employees. The process of researching and writing my essay on CSR in the modern day and CSR within my internship site provided me with the valuable opportunity not only to learn about an important business topic, but also allowed me to develop a better understanding of what it is.

For my CSR Interview, I got the opportunity to speak on the phone with my supervisor Vaughn Lowery. His career started from “humble beginnings in Detroit to a full scholarship in Cornell University under the ILR program. From there, he became active in modeling, acting, and producing screenplays.” Now, Vaughn is the publisher and founder of leading fashion and lifestyle magazine, 360 Magazine, which is also my internship site. His job involves fostering relationships within the community and being an editorial director that curates and oversees content for all columns of the magazine. The position also entails making sure that Apple News, LinkedIn, Twitter, and all other news sites are updated. As a pop culture and design magazine, it is important to constantly be up to date with relevant content and breaking news. Being a quarterly publication, 360 is also working on their summer magazine issue. Vaughn mentions that with COVID making everything digital, the team has been working on expanding the business: creating a self-publishing division, developing e-commerce, getting sponsors, and most importantly, waiting for things to start opening back up.

With a background in studying business and company culture, Vaughn says that his education helped him design a company culture that made sense, “Transparency, cool kids, intelligence. I wanted a space for comfort regardless of race, age, and religion. Education was not the answer to my business but a part of the process to help with preparing for my magazine. The most important thing is life experiences, there are no books on it.” Vaughn emphasizes sending people in his company for events and communicating with clientele because “you can’t speak about things you don’t know.” COVID has made jobs in the media a little more mundane, but he’s excited about things opening back up and is hopeful for the future. Without in-person experiences, it is hard to understand the inner workings of media companies with everything being digitally produced.

Vaughn defines Corporate Social Responsibility at 360 Magazine as “having an environment that is inviting and inclusive, especially showcasing inclusivity.” As a magazine that promotes culture and lifestyle, it is important that everyone he works with is aware of what is going on in the world that we live in and what is happening with minority populations. He speaks about being the only African American in a lot of his school and work experiences, and he created 360 with the ideal of having more minorities and women working in his company: “We all live in the same world… and some people don’t know that. But we need representation and for people to see us. It’s not on us to educate them, but it’s on us to speak up.” 360 avidly speaks up for diversity (#metoo) and openly supports nonprofit organizations.

When asked about how veritable he thinks big companies are with CSR movements, he says that they’re doing it for a myriad of reasons. Companies get away with more stuff as a corporation, “But the responsibility is about being genuine. The board of directors and Zoom calls and the whole spiel. If they’re trying to just make money, revenue principals are not true to themselves. 360 was founded on real culture. The diversity is important. It is what it is.”

“Your company diversity is a reflection of the world, we’ve been doing this since the start of 360, we’ve been ahead of the trend.” The magazine has always featured drag queens, people who are transgender, and minorities, “This is very important when doing events and stuff, it’s a big family. We have less than 50 people. And it’s important for our clients to know that we have each other and rely on each other. That we know how to respect one another and appreciate each other, despite all odds.” Vaughn believes that diversity and inclusion of people of color has always been important, and he emphasizes that 360 will keep pushing these agendas and morals as long as he’s the head of the company. I see this in his effort to get everyone together (even if it is just on Zoom for now) to celebrate big articles, book releases, sponsorships, and so on.

As I type this interview essay, I find two key points to really reflect on: 1) assumptions about company morale and 2) why diversity is so important to me.

1) I think back on everyone else I’ve spoken to during my time as an intern here with 360, and I find that these core values that Vaughn spoke about with me are reflected in all the conversations I’ve had with him and other employees. Coming from a very structured, patriarchal Asian background, I came into this internship thinking that it would be like all my previous experiences (they talk of diversity, but it’s never really executed once you’re a part of it – school projects, internships, part-time jobs, and so on). However, no one in the company has been curt or condescending when speaking with me, and they truly mean it when they point out mistakes and gently correct me. Maybe it is because of the way I was brought up, or the environment I was most familiar in, but these good intentions had me on my toes for the first couple weeks I was here, and I’m honestly still getting used to it.

2) With the rise of Asian hate crimes in the past year, I find myself turning very reclusive and immediately trying to find fault with people when something brushes me the wrong way (though sometimes it really is a racist comment or remark). It’s been difficult having to correct people when they say my name wrong or trying to explain my culture when these simple things can so easily be looked up online. I’ve been very lucky growing up well-traveled and seeing different parts of the world, and I understand that not everyone has that privilege, but how far does “I don’t know” get you in the digital age? I need to work in a company where people are willing to learn and grow new perspectives, and I see this quality in Vaughn too as he speaks about his loneliness as the only African American in his industry when he was first starting out.

After 45 minutes of talking about diversity and the whole CSR conversation winding down, Vaughn tells me to keep doing what I love, “Understanding the industry through work experiences is how you’ll get in. It’s constantly changing.” He talks about learning to forecast and foreshadow and having connections at arms’ reach. By the end of our conversation, I felt that I learnt a lot and could have a clearer vision of what I wanted out of this internship. I’ve had the opportunities to go for company events (for brands including Lillet, Chinese Laundry, Rockstar Original, etc.), though I would really like to be able to go to a CSR event in the near future to promote these same values that I share with 360 Magazine.

To read more about Vaughn Lowery, please visit his Wikipedia and IMBD.

image via The Oriel Company for 360 Magazine

A$AP TyY – 100 Rounds

A$AP TYY DEBUTS NEWEST SINGLE 100 ROUNDS

CLICK HERE TO LISTEN

KSUBI ANNOUNCES A$AP TYY AS FACE OF THEIR FIRST GOLD JEWELRY LINE KSUBI GOLD

CAMPAIGN FEATURES SINGLE 100 ROUNDS

Rising Harlem rapper from the A$AP Mob collective, A$AP TyY unveils new single 100 Rounds, released via AWAL.

Click HERE to listen to 100 Rounds.

In tandem with the single release, A$AP TyY has been officially announced as the face of Australian streetwear brand, Ksubi’s first gold jewelry line KSUBI GOLD which launched yesterday, August 10th. In the newly formed partnership, TyY is featured prominently in the brand’s campaign imagery as well as providing the soundtrack for the official campaign video with 100 Rounds. Watch HERE.

As a longtime fan of KSUBI and a regular at their Greene Street store in NYC, the partnership was a natural fit for A$AP TyY. Working alongside Ksubi Creative Director, Brad Triffitt, the campaign visual depicts TyY in a high-octane heist of the new Ksubi Gold line, where he flexes his passion and skill for quad biking as he flees the scene through the streets of Harlem and New York City. 100 Rounds provides the perfect backing soundtrack for this thrilling chase, given its gritty sound and rebellious energy. Furthering the partnership, the 100 Rounds track artwork is designed by Triffitt to coincide with the Ksubi campaign visual.

The release of 100 Rounds follows TyY’s return to music earlier this summer with his emotive track 1990. Written and recorded during the pandemic, the track reflects on the past and present and what it feels like to have your world crumble around you and shifting focus to rebuilding. Click HERE to listen/watch.

A$AP TyY is next up out of the infamous Harlem collective and he’s bringing back grit and hard-hitting rap sounds back to New York. His previous releases have received acclaim from Hypebeast, Complex, HotNewHipHop, and more.

About A$AP TyY

A$AP TyY tells a different kind of Harlem story. His story has all of the hustling, heart, and triumph over adversity you might have come to expect from the borough, but thereߣs much more to it. He quietly grew into a diverse and dynamic presence just as proficient on an ATV as he is on the mic. In 2015, he fueled a pair of bangers O Well and Chamber Lock with the late A$AP Yams. Locking into a groove, he unleashed the 2016 Best Kept Secret mixtape followed by the 2018 Troubles of the World mixtape. He also appeared on chart-busting projects such as A$AP Mobߣs Cozy Tapes Vol. 2: Too Cozy, which bowed at #6 on the Billboard Top 200. In between, he headlined packed shows on three continents, touring the U.S., China, Singapore, the United Kingdom, and Europe. Simultaneously, he hosted an art exhibit and established himself as a style icon, delivering everything from a goggle collaboration with KidSuper to opening Shanghai Fashion Week 2019 in his first runway appearance for INXX and walking in NYFW 2019 for Woo Lee Studios. He joined forces with Milan-based designer Guntas for a line featured in the Spring 2018 Guntas collection. Along the way, he picked up acclaim from Hypebeast, Complex, HotNewHipHop, and more.

Follow A$AP TyY via Instagram and Twitter.

Nechelle Vanias Headshot 2021 via Jonathan Stinson at freedomunitedsocial for use by 360 Magazine

Nechelle Vanias Six Degrees of Influence Q×A

Nechelle Vanias is Chief Strategic Officer of the full-service digital marketing and talent agency, Six Degrees of Influence (SDI). Spearheading the agency, Nechelle looks to elevate professionally managed content. Through SDI’s three curated influencer content houses – The Vault, La Casita, and Twin Flames – the agency looks to offer a unique opportunity to both brands and content creators. 360 Magazine spoke with Nechelle about SDI’s approach to creating viral content, brand campaigns, Gen Z/Millennial trends, and more.

What void do the The Vault, La Casita, and Twin Flames houses fill in the professionally managed content collaboration house industry? 

Six Degrees of Influence (SDI) sought to create long lasting brands when developing The Vault, La Casita, and Twin Flames, not just an influencer hang out or Airbnb. SDI likens this approach some of the popular TV shows, like Love Island and Big Brother, where the audience falls in love with the show platform and may have their favorite contestants each season, but still come back to engage with the next season. In fact, SDI runs each of their content houses like a TV show production set replete with the same operations, including call sheets and writers’ room. This ensures a predictable, consistent and timely amount of content is produced for both the house social media channels and brand partners.

Six Degrees of Influence (SDI) uses a multi-channel content approach. What different channels do you use to promote content?

SDI employs social and live channels to promote the house’s content.  This includes live streaming fan events and on-site brand activations at the houses. The content houses’ reach is amplified beyond the house channels by hosting daily collaboration days with their influencer and Young Hollywood friends. [These collaborations] then create exposure for the guests’ audiences as well.

Is there a specific media channel that SDI influencers are currently focusing on the most? 

SDI knows that content creators can still earn more money that is relative to their follower count and engagement on Instagram and YouTube, than on TikTok. This is because Instagram and YouTube are established platforms from which brands have been able to experience quantitative conversion results over long periods of time.  Brands are still figuring out how to best use TikTok, thus while their marketing spends are increasing for TikTok. [However,] you can still earn more on the other platforms with less followers.  We have a creator with six five thousand followers on Instagram and earns $1,500 on average for one Instagram post, whereas her following of three hundred and fifty thousand followers on TikTok earns her $750 on average. Now, add in the fact that SDI has never seen followers move to other platforms in the way TikTokers are able to move their followers. Therefore, TikTok is still a large focus as it serves as an advertising tool to drive the growth of Instagram and YouTube. For these reasons, SDI focuses on Instagram and YouTube growth for the housemates, but certainly keeps TikTok front of mind.

What benefits does living in a content house offer influencers, as opposed to more traditional housing arrangements?

Collaboration amongst all creative types is a tried-and-true method of growing and being inspired.  Living in a content house offers influencers a tribe to go to for content ideas, support and camaraderie.  When run by SDI, that [support] comes with mental health check ins and encouragement. [Encouragement] is very necessary for influencers who are under an immense amount of pressure to maintain their brand. SDI also provides insight on platform growth, relationships with the platforms for exclusive campaign, and event opportunities, and secures brand deals for the housemates. Overall, in SDI’s houses housemates receive the support, resources and tools to grow their social platforms, increase their revenue potential and get a “masters” in the business of content creators.

Is there a formula/process that SDI follows when attempting to create viral content? 

In order to achieve viral content you have to put out A LOT of content. It is foremost a numbers game – the more content you deploy the more you increase your chances of going viral. The second most important process of creating viral content is to study data, so that you are putting out a lot of purposeful content with the intent to speak to a generation. Have your content resonate with [viewers] and have them respond with affirmation through their views, likes, shares and comments. SDI is a very data driven agency, so we are looking at what the data is telling us, what the comments of the fans telling us, what is trending in pop culture, what do we hear the talent talking most about, what is getting the views.  Once SDI has the “what”, we start looking at the “why” so that we can determine how to leverage the data to create viral content.

SDI creates custom designed campaigns for individual brands. How does SDI go about customizing these campaigns for each brand? 

We curate campaigns for brands that align with their overall marketing goals and what we know will be embraced by the creators. We speak the brands language, but live in the creator’s world, so we know how to create a win-win collaboration. We also leverage the unique setting of a content house in our campaigns.  Most specifically, the ability to do on-site branded activations and signage at the houses themselves.  For example, if it is a beverage brand, we might recommend a branded glass front refrigerator by the pool. If it is a clothing brand, we might recommend a branded master closet with signage that is full of the brand’s clothing. If it were a cereal brand, we might recommend a cereal bar in the kitchen.  All of these concepts would include intentional branded content created by the housemates, but also a more subliminal exposure in the background of content. [This subliminal exposure] has proven to be successful in traditional product placement [methods] used in TV and film. The possibilities are endless, and we look to get as creative as we can. [SDI] pushes the envelope [with] of out of the box ideas that deliver conversations and increase brand awareness.   

Who are some of the most popular content creators that SDI represents?

SDI works with many creators, and the most popular doesn’t always mean the most follower count.

Rave Vanias with 350k is a brand favorite, doing campaigns for brands such as Cinnamon Toast Crunch, HP and Fenty Skin. She also pulls thousands of views when she goes live on her social channels. Her confident personality and accessibility make her a favorite all around.

Alessya Farrugia has strong numbers on all channels (2M on TikTok, 391k on Instagram, 176k on YouTube) and is another talent. [Alessya is also] a brand favorite for campaign activations on TikTok, Instagram and YouTube.  She also is one of the few creators that appear on the gossip sites for her great looks, and not for drama.

Joshua Suarez, with almost 13 million followers on TikTok, is one of our largest creators. [He has] has great chemistry with his girlfriend, Star Abelar, who herself has almost 10 million followers on TikTok.

So many influencers audition to join content houses. What qualities does SDI specifically look for when finding influencers to represent your full-service digital marketing and talent agency? 

SDI is looking for creators that have a great work ethic and want to be great. If someone is doing this as a hobby, they are not a fit for the agency. SDI is looking to go on a journey with talent that are looking to take their careers to the next level, reach their full potential, and aren’t afraid to do the work that is needed to be great!  SDI doesn’t just sign talent with large followings, because we know that doesn’t necessarily translate into big money or meaningful careers. SDI is looking for creators that are coachable and passionate about their art because those are the ones that have the greatest potential impact on the industry!

SDI mentioned that their demographic mainly caters to Gen Z and Millennial fans. Which Gen Z/Millennial trends are SDI influencers currently creating content about? 

The Gen Z and Millennial generations are very confident in their self-expression, and SDI looks to amplify those voices. Relationships and connections are a main theme in the content we create – whether that be romantic, casual, family or friendly interactions. These generations are more connected [to each other than ever before] in history, thanks to technology and social media. So, [these elements] play a large part in their lives and create a universal theme with which they can relate and engage.  

Is SDI looking to create any more content houses in the future? 

SDI does indeed have two more houses in development for 2021, with plans for international expansion in 2022. SDI wants to create an international network of content houses that can incubate future leaders and give brands a platform to weave into the fabric of their customers’ lives.

Image via Seafolly for 360 Magazine

Seafolly Austrailia – Swim at the Beach Collection

LARA WORTHINGTON FRONTS SEA FOLLY’S NEW DIRECTIONAL COLLECTION IN LIVE AT THE BEACH CAMPAIGN.

Seafolly is proud to announce the launch of the latest Live The Beach Campaign featuring

iconic Australian beauty Lara Worthington. Shot by Darren McDonald at Callala Beach, with the essence of stunning Australian beaches at its heart, the campaign celebrates our unique culture and heritage anchored in optimism and natural beauty. Lara Worthington lives the beach, no matter where in the world she finds herself. Her spirit is authentic and unwavering, a true ambassador of the Australian beach lifestyle and the unique culture that surrounds it. She embodies the latest collection and the Seafolly brand; spirited and quintessentially Australian.

This season Seafolly fuses themes from distant global destinations with the Australian beach lifestyle that is synonymous with Seafolly, while introducing more innovations in their sustainability journey. The collection was designed here in Sydney, inspired by retro prints, flora & fauna and sporty minimalism displayed in bold new shapes and cutting-edge materials. Encouraging Australians to adventure in their own backyards and to enjoy our beautiful

home whilst wearing pieces that inspire international confidence. At the core of the range Seafolly have combined new developments in sustainability and wearability with cutting-edge fabrics from Europe, textiles made from recycled fibres and quick dry cups to keep you comfortable and confident on and off the sand.

Seafolly’s sustainable approach starts with innovation. From the production of their first pieces in 1975 to the introduction of dynamic styles, pioneering fabrics, and technologies, they are always striving to push boundaries and create the highest quality products for their customers around the world. This season more so than ever, Seafolly have invested in new innovative fabrics and processes to further them along their journey to sustainability. Cleo packs a punch, combining a 70’s inspired chevron jacquard created in collaboration with a French mill whose

fabrics date back to 1904 and using the only integrated knitting machine in the world. The twinkling Twilight collection is this season’s showstopper, fusing simple, sophisticated styling with a hint of 70’s glam. Swim styles have been crafted from a lurex fabrication, developed with a recycled Nylon base are perfect for long summer days in the sun and romantic starlight rendezvous. Laguna will bathe you in the shadows of summer palms, with a bold floral print

that pops from the darkness with strong brushstrokes of olive and white akin to shady beachside palms beneath the blazing summer sun. Digitally printed on a recycled rope style texture base, this collection is tactile, connecting you to nature through style and fabrication.

Nature is reimagined with the Mandalay collection featuring an abstract animal print that blurs lines and pushes boundaries, using a recycled Nylon base this unique collection screams sophistication with an adventurous attitude. Soft Spot is a play on polkadots, with organic geometric retro shapes scaled and spliced to produce a sophisticated,

minimalist print. Boheme’s bold beauty inspires romance and adventure, the embodiment of a free, feminine spirit. Made for the robust Australian beach lifestyle, the Seafolly Sea Dive and Active ranges are sleek and sporty, designed to wear on the beach, in the water, and everything in between.

The Australian beach is more than a place. It is a unique culture and community. It is the way we live. Our home. Seafolly has been inspiring Summer and the Australian beach lifestyle since 1975. Celebrate the new collection with us though #LiveTheBeach #AlwaysSeafolly

The collection is available to shop on the Seafolly website, Seafolly Concept stores and selected wholesale partners from 9 July 2021.

THE SEAFOLLY STORY

We’re Seafolly. Swim and beachwear founded on fit, quality, and style. Born on the beaches of Sydney, Australia in 1975. Seafolly is made for living. We’re not afraid to do it; explore it, seek it and live it. Seafolly’s mission is to make all women feel confident at the beach through high quality and innovative swimwear that delivers on fashionability and never compromises on fit.

Seafolly is sold in over 1,600 doors in 51 countries, through its retail stores, ecommerce site, leading retailers and major online sites. There are 25 Seafolly stores (21 in Australia and 4 in Singapore).

Make sure to follow Seafolly Austrailia via their website, Instagram and Facebook.

illustration by Sam Miduri for use by 360 Magazine

Trojan Releases New Ultra Fit Condoms

Interested in elevating your condom game? TROJAN™ Brand Condoms, America’s #1 Condom Brand, introduces its new ULTRA FIT™ product line of tailored condoms. Boasting four unique shapes, the condoms encourage users to level up their lifestyle and experience the one and only “ULTRA FIT™ Feeling” that can only result from finding one’s unique fit and feel.  

The condom varieties are designed to offer different experiences and customized to appeal to anyone and everyone, proving that a better fitting condom means a better feeling, and ultimately, better sex. 

  • BARE FEEL: Level up your lifestyle with sex that’s so good, you’ll forget your wearing a condom. Bare Feel condoms are designed to feel like there’s nothing there. Feel the pleasure, not the condom with the product that features a snug base, spacious body, and a relaxed fit. 
  • FREEDOM FEEL: Need to take things up a notch in the bedroom? Freedom Feel condoms give you more freedom to dial up the sensation. Choose a condom that provides an uninhibited sensation and has a roomier body for more feeling and fun. 
  • SENSITIVE TIP FEEL: Craving a little extra sensation? Let ULTRA FIT™ condoms help you find your swagger. Sensitive Tip Feel is designed to provide dedicated pleasure, right at the tip. Get heightened stimulation where you want it most with a condom that features a unique form-fitting tip and contoured shape for focused pleasure. 
  • COMFORT FEEL: Tailor-made for comfort and feel, Comfort Feel is a more comfortable condom all around. Designed with a slight taper for smooth and sensual pleasure, gently flared so you can feel the intimacy, created to help you stay close and in control.

Ultra Fit condoms are available exclusively at Walmart and consumers that purchase them in-store can enter the #UltraFitSweepstakes running from June 15- August 30. 

In celebration of the launch, Trojan is bringing its “Ultra Summer” party to various destinations throughout the next few months, including Nashville, New Orleans, Atlanta, and Miami. The party will surprise and delight partygoers with activities, giveaways, and other fun activations to promote the new condom line (and safe sex!).