Posts tagged with "platform"

VOICE × NFT.NYC

Team Voice on stage

Voice’s Director of Partnerships & Artist Relations, Eliza Fish, talked about our focus on environmentally responsible NFTs. On a different stage, the CEO of Voice Salah Zalatimo discussed the future of NFTs, and the CTO William Anderson spoke about the future of digital art. 

Voice x Street Theory collection drop

Voice’s community showed up in full force to celebrate an incredible collection, with beats by DJ Center and gorgeous displays of each artwork.

EXPLORE THE COLLECTION »

Meet the Voice NFT Partner Studio

Voice’s booth welcomed steady traffic throughout the week, as they met members of the broader NFT community to discuss their platform and partnerships. The highlights: giving away succulents (and earning ourselves a nickname of “the plant booth”), meeting Voice artists IRL, and airdropping free NFTs to everyone who stopped by. 

GET IN TOUCH »

About Voice

Voice is an NFT platform that is carbon neutral, easy to use and multi-chain compatible. At Voice, we believe that NFT technology will change the internet by introducing verified ownership to our digital world. We’re building a way for digital art to be collectible. 

Diversity/representation graphic via Gabrielle Marchan for use by 360 MAGAZINE

The Overlooked

It has been found that several social media platforms possess algorithms which bury and/or shadowban certain groups within the content curation community. According to Insider.com, Black influencers make significantly less than whites, a gay wage gap exists and there’s a 30% discrepancy between fe/male influencers.

@NotLewy

NotLewy is a songwriter, solo recording artist, and a digital creator. He was diagnosed with arthrogryposis, and his music is inspired by his inner battle and life with a disability. He is very humorous, thoughtful and passionate about life and music. NotLewy’s most popular songs includes Hillary Clinton Freestyle, Summer Rain, and Burn With YOU.

Check out NotLewy’s in depth discussion with Vaughn Lowery on 360 MAG Podcast HERE.

@Leftyonhardmode

Nic is a software engineer and digital creator. He has been a prosthetics user for almost 30 years, as an amputee. After receiving a BS from Harvard University, he has worked in labs at MIT and NASA. Currently, he’s working on creating wearable robots that help people–namely, bionics and exoskeletons.

Check out Nic’s chat with Hannah Zhong on 360 MAG Podcast HERE.

@JerrisMadison

Jerris Madison is a world renowned fashion photographer as well as publisher/founder at OBVIOUS Magazine. The publication has a worldwide reach of over 4 million monthly audience members, largely within the framework of its social platforms such as Facebook. It’s a powerhouse within the design metaverse.

As a bone cancer survivor (Chondrosarcoma), Jerris continues to inhale and ends up amputating one of his legs. His story is truly inspiring.

Check out Jerris’ candid conversation with Hannah Zhong on 360 MAG Podcast HERE.

BLK app via 360 MAGAZINE official site and podcast

Spotlight: BLK App

Founded in 2017, the B-L-K app encompasses more than a community for singles seeking a prospective date or companionship. The niche platform has the largest subscription of Black Men & Women and is known as affiliates of the Match.com portfolio. 360 Magazine’s Armon Hayes met with the B-L-K app Head of Marketing Jonathan Kirkland via zoom to discuss what the ‘new wave’ app is all about, its impact and what’s to come.

About six years ago Kirkland began in the digital space with apps like Grindr and Bumble. He shares the experience applying to a Brand-partnership job at Grindr as a joke, which lead to a self-discovery journey that allowed him to discover how he thrives through niche communities while identifying their needs. Subsequently evolving the online dating functionality and perspective, Kirkland goes on to say, “It’s all about making connections, where those connections are is up to you and who you match with.

When embarking on the new B-L-K app, founders knew that they wanted to keep the Black community at the forefront of the platform. “The Black experience is a unique one, especially in America and [this] transcends into the dating app space,” said Kirkland. Exploding during lockdown at the height of the pandemic, he is committed to growing the platform with the aid of the audience he serves. The app allows for an understanding that connections aren’t merely one-to-one, but a one to many. Diligent in shifting the narrative that Black women are less desirable, the B-L-K app provides the forum to communicate byway fostering understanding.

With 3 million downloads and counting, the cultural app is creating a space for a wide scale of individuals to connect and, most importantly, build friendships. B-L-K remains true to their core demographic by creating dialogue, while also educating through user connections on matters surrounding racial injustices.

Brought to the forefront on the app as well as our lives, B-L-K particularly highlights the global misfortunes of 2020 at the hands of law enforcement to Breonna Taylor & George Floyd, just to name a few. Such criteria are typically not discussed or even introduced on dating platforms, let alone the first encounter with someone new. Furthermore, getting to know someone online can be awkward as it is. Kirkland emphasizes the initiative of the app, stating, “It’s a space where blackness can be celebrated; find more qualified matches and start dating faster.”

By: Armon Hayes, Vaughn Lowery, McKinley Franklin

Listen to Kirkland/Hayes podcast interview HERE.

BLACK IN COLOR

Provides a Digital Space for Black Artists

Can’t get enough of Black History? 

Check out BLACK IN COLOR, a new online platform that recognizes and celebrates contemporary Black Artists and their works!

Too often artists are not appreciated until they are gone, and BLACK IN COLOR is building a community of Black Artists to help talented creatives increase their visibility and raise awareness around their works, while helping them monetize and build their brands.

Launched in January 2022 by entrepreneurs Lola Wood and Candice Tasker, Black In Color is a collective of Black artists who want to share and showcase their works with the world. 

Through online exhibitions, featured artists highlights and curated walk throughs, Black In Color provides a meaningful access point for the public to view and discover various works of art by Black artists, and in doing so, Black In Color helps Black artists connect with a global network of art collectors and enthusiasts!

About Black In Color:

Black In Color (BIC) is an organization founded by Candice Tasker and Lola Wood created to provide a platform for Black artists and their works. BIC provides a space that identifies and amplifies artists of color so they too can be seen, appreciated, experienced, and valued. BIC highlights remarkable talent with artistic works containing central themes of identity, activism, and cultural influence, working to create a group of art world professionals who empower one another to achieve mutual success, while bringing awareness to important issues that impact the community. To date, BIC has collaborated with various artists, including Maria-Lana Queen, Janet Pickett Taylor, and Robin Holder, to name a few, and the list is only getting longer.

Cryptocurrency illustration by Heather Skovlund for use by 360 Magazine

The Richest Under 30: Sam Bankman-Fried

29-year-old Sam Bankman-Fried has made his mark in the world of crypto, rising to prosperity in such a short period of time as comparable to that of Austin Russell’s Luminar. But how exactly did he do it?

Sam Bankman-Friend is the son of two Stanford Law School professors who graduated with a degree in physics from Massachusetts Institute of Technology in 2014. Following his graduation from university, Sam worked for Jane Street trading ETFs from 2014 to 2017.

He created his first liquid crypto market business in 2017, more commonly known as Alameda Research.

In an interview with Forbes, he discussed the purpose behind the company, stating, “We saw that crypto was exhibiting all the signs that there would be a lot of demand for liquidity but with very little liquidity available. Everyone on the street was talking about crypto during that time.

“We were seeing huge price movements and inflows which clearly pointed to a lot of people from many different countries trying to buy many different varieties of crypto currencies using different acquisition methods. Despite how big it had become, it still had only been a few months. This meant that there had not been enough time for most of the buyers globally to onboard into the crypto ecosystem.”

Then, in April of 2019, Sam co-founded FTX, the cryptocurrency essentially “built by traders, for traders.”

FTX is primarily used by consumers to trade spot, futures, stock, leverage tokens and Non-Fungible Tokens (NFTS). The objective of FTX is “to develop a platform robust enough for professional trading firms and intuitive enough for first-time users.”

In 2021 alone, FTX brought in $900 million from companies like Coinbase Ventures and Softbank, attributable to an $18 billion estimate, following another $25 billion valuation in October.

This success amounts to how Sam was able to make the Forbes 30 Under 30 Hall of Fame, naming him the wealthiest person in the world under 30. His net worth as of February 5, 2022, sits at $24.5 billion.

Portions of this revenue has been flowed into marketing for the company, as the FTX serves as “the official cryptocurrency exchange of the MLB.” FTX was noticeably seen throughout the World Series in signs, commercials and even patches on the umpires’ uniforms.

The company, too, houses the Miami Heat as the play in the FTX Arena. The rise of Sam’s business has been exponential, so much that he is richest person to have obtained wealth so rapidly behind Mark Zuckerberg, founder of Facebook.

What does the richest person under 30 plan to do with all this money?

Well, Sam prides himself on being a believer of “effective altruism,” a practice that involves making large amounts money to, in return, be donated back to boost one’s own influence.

One of his primary donations went towards the push for the removal of former US President Donald Trump from office. Sam donated a whopping $5.2 million to the Joe Biden campaign, which was the second greatest donation to the campaign following past New York Mayor Michael Bloomberg.

FTX Foundation contributes 1% of all net fees to active organizations around the world, while Sam himself has donated 0.1% of his own to issues surrounding voter registration, global poverty relief and artificial intelligence security.

STEVE AOKI × THEOS

STEVE AOKI Joins Forces with THEOS To Create New TV Show THE GATHERING Celebrating the World’s Greatest Festivals

Steve Aoki uncovers the most significant cultural celebrations in THE GATHERING. The project is a personal journey which takes Aoki from offstage and into the crowd in a way we’ve never seen before.

Executive Producer David Lingwood brings us to significant cultural festivals worldwide through the eyes of one of today’s most renowned global DJs.

A man of the people, Steve Aoki, tends to meet the locals and discovers their stories whenever he travels around the globe. It’s a desire he has to dive deeper into the social fabric of our times. This passion for telling personal stories was most famously captured when he interviewed cab drivers of Middle Eastern descent right after 9/11. With THE GATHERING, travel further to find engaging interactions and encounters with communities and why they come together to celebrate the human condition the way they do. Through Aoki’s unique storytelling, watch as he goes to England for “The Appleby Horsefair” to learn about England’s deep gypsy roots. Or “The Boryeong Mud Festival” in Korea to learn about another side of their culture. Steve fearlessly shares his contagious passion for culture and adventure and carries you to places and events that you’ve never heard of. A master at his craft, his goal is to find commonality through expression and community while highlighting music, authentic food, culture, people, and travel. Viewers will see some genuinely surprising answers. 

DAVE LINGWOOD

David has 10+ years of experience producing award-winning television for numerous networks, including MTV, FOX, Freeform, and HGTV, to name a few. With an instinctual knack for sniffing out contemporary talent and formats, he has an unparalleled eye for recognizing trending IP. As one of the co-founders of THEOS, David has developed and sold dozens of pilots and series to networks and platforms throughout his career. In addition to producing, David shares duality as talent too, which began as one of the millennial-defining MTV series The Buried Life stars. He also wrote New York Times #1 bestseller “What Do You Want To Do Before You Die.”

David Lingwood inside 360 magazine (photo provided by workhouse pr).

THEOS is a new media entertainment company of curious storytellers. We focus on creating the most innovative and stylized media for all new domestic and global platforms. Our mission is to create demographic-specific content targeting Gen-Z and Millennials. Our goal is simple: create content that destroys molds. To learn more, visit www.theos.co

Lauren Hurley/ Lauren Hurley Creative x Sator/ Project Chimps for use by 360 Magazine

Sator × Project Chimps

Sator has just announced its partnership with one of the most recent chimpanzee sanctuaries, Project Chimps. The collaboration includes the launch of a sequence of Non-Fungible Tokens (NFTs) on the Sator app. Each chimp at Project Chimps will receive their own specially minted NFTs, and all proceeds will be returned back to the sanctuary.

The Project Chimps sanctuary is located in the Blue Ridge Mountains of north Georgia, where former research chimps are given lifelong refuge and rehabilitation. Home to 82 chimps today, Project Chimps aims to grow these numbers and provide more chimps with accessible care. To learn more about the chimps, visit ProjectChimps.org.

With the announcement of the collaboration, this supports the sanctuaries’ goal to assist more chimps in the future. The proceeds accumulated through the purchase of the NFTs go directly back to the sanctuary, providing more resources for better care of the chimps and to house more chimps in the future.

The NFTs will be released in a sequence of groups. The first collection drop is “The 5 Alphas.” “The 5 Alphas” include the heads of the 5 separate family units at the Project Chimps sanctuary: Binah, Bo, Kareem, Kirk and Patrick. “The 5 Alphas” NFTs can be accessible now through the Sator app. There are around 5,000 NFTs for each individual Alpha offered.  NFTs can be bought through Sator’s native token (SAO) for roughly $5 each.

Sator’s President Chris Martin speaks on the significance of the collaboration between the two teams. Martin states, “We are honored that Project Chimps chose Sator to launch their first-ever NFT campaign in support of the sanctuary’s efforts to provide care to the retired research chimpanzees. We see it as a creative way to bring awareness to their mission and we’re very excited to be a part of it.”

A feature apart of the Sator app allows users to diverge into various realms to earn crypto tokens through playing games and connecting with content. These crypto tokens can be substituted for NFTs in the app. The app also allows users the opportunity to conversate with other users around the world.

To download the Sator dApp:

iPhone: visit HERE

Android: visit HERE

art illustration by Gabrielle Marchan for use by 360 magazine

Miami Design District Recap

For the first time since the pandemic, it’s starting to look a lot like Miami Art Week 2021. Art and design-lovers from everywhere have made their way to Miami, where Art Basel Miami and Design Miami has reopened their doors to enthusiasts, collectors, and curators.

Sunday, November 29

TOD’S CELEBRATES ARTIST WILLIE COLE & THE MOSAIC COLLECTION

Tod’s MOSAIC Collection is a limited-edition capsule collection of handbags and accessories made with unused leather from production. In celebration of this sustainability project, Tod’s commissioned American artist, Willie Cole to create unique sculptures made from recycled Tod’s leather and unused materials. ARTCYCLING, the creative project based on the same values as Tod’s MOSAIC Collection, is brought to life by Willie in collaboration with Tod’s artisans. Among notable guests in attendance who joined the brand and Willie Cole in celebrating Tod’s MOSAIC Collection and the brand’s collaboration with the artist were Karolina Kurkova, HRH Princess Deena Aljuhani Abdulaziz, Prince Sultan bin Fahad bin Nasser bin Abdulaziz, Sarah Arison, Casey Fremont, Stefano Tonchi, Sai de Silva, Petra Levin, and Coco Bassey, amongst others.

Monday, November 29

JEFFREY DEITCH PRESENTS SHATTERED GLASS OPENING 

Shattered Glass, the acclaimed exhibition of new art by emerging artists of color, which was shown at Jeffrey Deitch Los Angeles last spring, is being presented in an expanded version in the Moore Building in the Miami Design District. The expanded Miami version of Shattered Glass will include fifteen new artists. The painting, sculpture, and photographic works in the exhibition are all figurative. The subject matter is often the artists’ family and friends. Their primary subject is their own life and their community. The participating artists are all strongly socially engaged; many of whom incorporate powerful social messages into their work. The exhibition represents a remarkable new generation that connects with a new art audience. Jeffrey Deitch has been presenting exhibitions and public art projects in the Miami Design District since 2002.

Location: Miami Design District The Moore Building

Tuesday, November 30

DAVID CASTILLO EXHIBITION PREVIEW OF “YOU SHOULD HAVE NEVER CROSSED THE RIO GRANDE,” A SOLO EXHIBITION OF FABRIC PAINTINGS AND ASSEMBLAGES BY PEPE MAR

David Castillo presents You Should Have Never Crossed the Rio Grande, a solo exhibition of fabric paintings and assemblages by Pepe Mar. The artist’s own experience of migration from Mexico to the United States serves as a stage through which he explores the current conditions of his own practice and of the country that he now calls home. He considers how migratory experiences have shaped the nation, and—by extension—how they have come to influence his own work in a city like Miami, where visual culture is inflected by a diversity of diasporas. And through the various pieces on view in the exhibition, Mar asks a compelling question: “How would my life and practice have developed had I stayed in Mexico?”

Location: 3930 NE 2nd Avenue, Suite 201, Miami, FL 33137

Wednesday, December 1

TIFFANY & CO. YELLOW IS THE NEW BLUE

Tiffany & Co. brings its yellow diamond-themed installation, Tiffany Yellow, to the Miami Design District as it transforms its boutique from classic Tiffany Blue to Yellow. In celebration of this event, the iconic Tiffany Diamond will be on display along with other timeless yellow diamonds. Tiffany has a long history with yellow diamonds and unmatched expertise in this area. Tiffany & Co. is the leader in diamond sustainability and transparency. For all diamonds (including yellow) over 1.8 carats, Tiffany shares the complete diamond craft journey from the mining process to the Blue Box.

Location: Tiffany & Co., 114 NE 39th St., Miami, FL 33137

HIGHSNOBIETY X BACCARAT DINNER CELEBRATING HIGHART WITH EIC THOM BETTRIDGE

An intimate and exciting dinner in the Miami Design District surrounded by sparkling Baccarat crystal celebrating HIGHArt with Editor-in-Chief, Thom Bettridge. Highsnobiety launches HIGHArt platform. An exploration of the collision of the style and art worlds from a Highsnobiety point of view, HIGHArt is designed for its loyal audience of next generation tastemakers and collectors. Building on the “content festival” format it launched with its Not In Paris project, Highsnobiety’s HIGHArt is a platform that blends content, commerce, and experience. It comes to life with a blitz of Miami programming including a month-long pop-up HIGHArt Museum Store in the Design District, nightly launch celebrations with partners including Baccarat and David Zwirner Gallery’s PLATFORM, and an eponymous print magazine featuring Bad Bunny on its first cover and conversations with leading creatives including Nigo, Grimes, Dan Graham, and beyond. The pop-up HIGHArt Museum Store, now open in Miami’s Design District through December 31, is “a museum store without the museum,” connecting the best of the best from within the cultural zeitgeist to create over 100 exclusive and unexpected artist-made products and editions curated by Highsnobiety Founder David Fischer alongside cultural mastermind Sarah Andelman of JUST AN IDEA and creative director Jeanne-Salomé Rochat of Novembre Magazine.

Location: Baccarat, Palm Court, 2nd Floor, Miami, FL 33137

RICK OWENS BOOK SIGNING WITH EDWARD BESS & MICHELE LAMY 

Guests joined for a book signing by Edward Bess and Michèle Lamy in the Rick Owens Boutique of their new release “Just An Idea.”

Location: 131 NE 41st St., Miami, FL 33137

PRADA CELEBRATES YOUNGARTS 40TH ANNIVERSARY HOSTED BY SARAH ARISON, SANDY & TONY TAMER, AND MICHI JIGARJIAN

Location: 152 NE 41st St, #112, Miami, FL 33137

BARBARA STURM + ELLE MACPHERSON TALK ON LIVING AN ANTI-INFLAMMATORY LIFESTYLE

Location: Dr. Barbara Sturm Boutique & Spa, 140 NE 39th St., Miami, FL 33137

Thursday, December 2

CRAIG ROBINS COLLECTION VIP TOURS 

The annual rehanging of Craig Robin‘s contemporary art collection highlights the work of American conceptual artist John Baldessari (1931-2020), and features recent acquisitions including work by Kenturah Davis, Sayre Gomez, Yesiyu Zhao, and more. The collection also features art and design by established favorites such as Urs Fisher, Jean Prouvé, Richard Tuttle, and Marlene Dumas. Open to Art Basel and Design VIP Cardholders only.

Location: 3841 NE 2nd Avenue, Suite 400

STONE ISLAND x SCREENING x MANNEQUIN INSTALLATION 

Stone Island combines the worlds of motocross and art with ANNEX, an experience curated by Katja Horvat and a film that celebrates the project by director Thibaut Grevet. ANNEX is a group artwork installation on a motocross track on the outskirts of Miami. The event began with a private dinner where attendees were invited to preview work installed along the dynamic contours of the track. Motocross riders rode the circuit during the preview, adding context to the art concept. The ANNEX film by director Thibaut Grevet is both a celebratory documentation of the event and the director’s own interpretation of the intersection between motocross and art. This short film is premiered during Miami Art Week at the Institute of Contemporary Art, and will be archived for viewing on stoneisland.com

JEFFREY DEITCH: 8-PANELIST TALK WITH ANGELO BAQUE SPONSORED BY GOAT

Location: Moore Elastika, 191 NE 41st Street, #100, Miami, FL 33137

MITCHELL-INNES & NASH GALLERY, GALERIE LELONG & GOODMAN GALLERY BRUNCH IN PARADISE PLAZA

Location: Paradise Plaza, 151 NE 41st St., Miami, FL 33137

VIRGIL TRIBUTE PROJECTION

Location: 191 NE 40th St., Miami, FL 33137

image of ferg by marc patrick for use by 360 magazine

HIGHSNOBIETY × BACCARAT

HIGHSNOBIETY AND BACCARAT HOST DINNER CELEBRATING HIGHART IN MIAMI WITH FERG AND FRIENDS

Highsnobiety and Baccarat celebrate the launch of HIGHArt, a magazine by Highsnobiety, with a private dinner hosted by Editor-in-Chief Thom Bettridge and Baccarat CEO Jim Shreve with guest of honor Ferg.

Guests including Ferg, Kerwin Frost, Kerby-Jean Raymond, Renell Medrano, Raul Lopez, Jeanne-Salome Rochat, Kelsey Lu, Emmanuel Olunka and Corey Stokes joined Highsnobiety and Baccarat for an intimate dinner at the Baccarat Boutique Bar & Lounge in Miami, enjoying a meal with Baccarat and Christofle silver to celebrate the launch of the HIGHArt magazine and project.

Starring Bad Bunny on this first-ever HIGHArt cover, the issue features conversations with Russell Westbrook, Grimes, Kidsuper, Coi Leray, and Anonymous Club, as well as a tour of Miami from Dan Graham and more.

Highsnobiety, the media pioneer who since 2005 has shaped the forefront of youth culture from the proliferation of streetwear to its infiltration of luxury, announced its HIGHArt platform in Miami this week. Building on the “content festival” format it launched with its Not In Paris project, HIGHArt is a platform that blends content, commerce, and experience. It will come to life with a blitz of Miami programming including a month-long pop-up HIGHArt Museum Store in the Design District, nightly launch celebrations with partners including Baccarat and David Zwirner Gallery’s PLATFORM, and the eponymous print magazine.

HIGHArt Museum Store

Miami Design District

88 NE 39th Street

Miami FL 33137

Now open – December 31

Available on Highsnobiety Shop from December 6 – December 31

About HIGHArt

Highsnobiety, the media pioneer who since 2005 has shaped the forefront of youth culture through the prism of style, announces its HIGHArt platform. An exploration of the state of the arts industries from a Highsnobiety point of view, HIGHArt continues to push the boundaries of art and culture by introducing Highsnobiety’s powerful next-gen audience to the talents and brands that align with their creative interests and artistic sensibilities.

Within its core components of content, commerce and experience, HIGHArt comes to life in a show of force with a blitz of Miami programming including a month-long pop-up HIGHArt Museum Store in the Design District, nightly launch celebrations and an eponymous print magazine.

About Highsnobiety

Highsnobiety is a brand dedicated to a new generation of cultural pioneers. Our mission is to discover and champion the best our culture has to offer, connect people through our love of style, and amplify a community of emerging creators. Always ahead of the curve, Highsnobiety is dedicated to discovering what’s next.

Founded in 2005 by CEO David Fischer, Highsnobiety is a global business headquartered in Berlin with offices in New York, Los Angeles, London, Hong Kong, Sydney, Tokyo and Milan. We are a digital media and cultural consultancy at the intersection of style, art, design and technology, providing a platform for the brands and people we are passionate about.

About Baccarat

Founded in 1764, Baccarat is a luxury brand internationally renowned for extraordinary products symbolizing the excellence of the French Art de vivre. Its Manufacture has been located in Lorraine, France, since the company’s inception and constitutes an essential economic pillar of the region. For 257 years, each Baccarat creation has been manufactured by highly skilled craftsmen and bears the seal of unique savoir-faire passed down from generation to generation. As a true source of inspiration for the greatest international designers, Baccarat continues to innovate and develop prestigious collections that are loved around the world.

Baccarat also works with the biggest luxury brands to create tailor-made flacons and other exclusive products. From tableware to lighting and from decorative objects to fine jewelry, Baccarat is synonymous with glamour and perfection.

Emma Norton Q×A

In preparation for Halloween, 360 Magazine has been searching for mysterious creatives. TikTok sensation Emma Norton brings that feeling with her extravagant horror inspired makeup looks. Last week we got to ask her some questions. We were dying to know the answers to. Below is our conversation with Ms. Emma Norton.

  1. When creating a makeup look, where do you draw inspiration from?

First, I want to thank 360 Magazine for your interest in talking with me! It means a lot. I draw inspiration from stories, movies, pop culture, and life experiences. There is also a lot of talented TikTok’ers that inspire me. To be honest, I conjure up most of my ideas from my own imagination. The hard part is making a decision about which idea to execute.

  1. How long does it take to create a makeup look from start to finish?

For some videos, once I make a decision on an idea, I can turn on the sound and camera and film in 1-2 takes. On the other hand, my more complicated make-up looks (my blue tiger and pop art look are two examples) can take as much as 6-7 hours to complete! I typically do all the production work myself in my makeshift home studio.

  1. Do you have a particular makeup and costume look prepared for Halloween?

Halloween is hands-down my favorite holiday. Like last year, I come up with multiple Halloween costumes and make-up looks I use for different events or for special videos. I prefer not to say just yet what this year’s costume will be – but I promise it will be show-stopping!

  1. How does the pressure of having so many followers affect your process of putting together the perfect look?

The fact there are no controls over my creative process or my content is a big deal to me. Sure – at times I feel pressure to increase my followers or maximize views and likes. Some of the looks I’m most proud of don’t receive the love I hope for. But in the end, I’m committed to being a “creative” – and as long as I feel positive about my content, I say bring on the pressure!

  1. Do you feel your following has impacted your creativity?

I do receive lots of requests – to reprise a character people love (like Harley Quinn), to create a character I’ve never done, or even to livestream a tutorial for a particular make-up technique. I’m grateful for the engagement and suggestions from my followers. But I’m always thinking about new characters and looks! That creative challenge is what gives me the greatest satisfaction.

  1. What sorts of products do you use?

This question is actually hard to answer! I have so many favorite make-up and clean-up products. I really like Morphe’s Avani Collab and use it all the time. I also love Patrick Starrr’s lashes and IT Cosmetics CC Cream. You can get my clean-up favorites from any supermarket or drugstore. If I have heavy make-up on, I spread coconut oil all over my face to loosen the make-up before using baby wipes for sensitive skin to remove the make-up. For occasional skin flare-ups, I like Clean & Clear Spot Treatment.

  1. What’s Next for Emma Norton?

As far as future projects, several months ago I relocated from my home in Denver to Los Angeles, and I’m 100% focused on pursuing my dream of becoming a film/TV actor. Acting is my first love. Besides acting, I’m working on a few partnerships with brands that I believe in and look forward to promoting.

I hope to leverage my platform to bring greater awareness to two wonderful organizations. Lollipop Theater is an organization dedicated to bringing entertainment (like me) to children confined to hospitals nationwide. I also support charity: water’s mission of providing clean water to communities worldwide that don’t have access to this basic human necessity.