PUMA and creative artist collective KidSuper Studios are back for another football-inspired, co-branded collection, which is infused with boundless imagination and continues to explore KidSuper’s artistic and experimental way of thinking.
The PUMA x KidSuper Studios collab boasts mix-and-match design elements and fun prints, and challenges the conventional look of a sneaker. Hook and loop closures, decorative zig-zag stitching, and embroidered branding are complemented by raw edges for a purposefully unfinished look. Inspired by founder and designer Colm Dillane’s unbridled love of football, the campaign images were shot with his favorite team–recent Copa Libertadores champions–Brazil’s Palmeiras. PUMA sponsored athletes Willian, Gabriel Veron, Weverton and Renan serve as the models for the collection.
Classic PUMA footwear styles are practically unrecognizable with the transformations in this collection. The RS-2K Slip-on is the standout piece, featuring the same camo inspired face print as the fleece top and pants, with a quilted upper. The Mirage Mox and Trailfox Boot get colorful transformations and feature unique aspects like stitched leather pieces on the collar to hold a pencil on the Trailfox, and tie dye laces on the Mirage Mox. The Ralph Sampson 70 offers a more subtle option, with a white leather upper and semi-translucent rubber overlay on the heel, KidSuper Studios embroidery on hook and loop straps, and an exposed foam edge on the formstrip and tongue.
Outfit yourself in a work of art when the PUMA x KidSuper collection drops on PUMA’s website, the PUMA NYC Flagship store and select retailers on March 20. Prices range from $60 to $160 for collection items.