PUMA and creative artist collective KidSuper Studios are releasing their first collaboration together this week.
The PUMA x KidSuper Studios collection combines love, passion and team chemistry of football to the uniqueness, innovativeness and energy of the art world. The collection takes inspiration from PUMA’s football heritage and KidSuper founder and designer, Colm Dillane’s past as a player – working to combine the energy and unbridled passion of football with the creativity and innovation of art.
Retailing for $40-$200, the unisex collection consists of apparel, footwear and accessories that features retro tailoring, bold prints, vivid color combinations, and “KidSuper Studios” signature doodle aesthetics. Key footwear styles include bold iterations of the Style Rider, Nitefox and Oslo City, among others. Additional items from the collection include tailored jacket and pants and a football jersey, available in a brightly colored striped version and a black striped version.
As part of this collection, KidSuper Studios in partnership with PUMA created a limited animated series called “SCRAM.” Featuring Usain Bolt, Héctor Bellerín, Jessie Reyez and more. The seven-episode series tells the story of three New York City kids in their adventures through the city. Their lives change when they explore a secret laboratory below their neighborhood bodega, the kids are unknowingly exposed to superpowers, which they will need to figure out how to use.