Tech

Copyright article illustration by Rita Azar for 360 Magazine

The Basics to Avoiding Copyright Strikes On Your Social Media Accounts

Creating content that fuel your social media needs has never been easier and the production of any output can be completed with a minimum of fuss. So whenever you are putting together a great video post or sending out a new podcast, you may not take adequate notice of what perils may lay in store.

Given that we are pretty much glued to our devices 24/7, we can sometimes get caught up in the moment. You may be looking to become a key influencer and feel that you need to jazz up your content with a great musical soundtrack or you may just post something with extreme haste because you want to be ahead of the curve, but beware.

Posting content that includes copyright protected material, be that music of video, could well lead to a great deal of pain and suffering. The financial penalties for doing so are pretty huge and in some cases you could be risking imprisonment. 

However there is the additional, more likely, scenario which would involve you receiving a copyright strike on your account.

What is a Copyright Strike?

A copyright strike is one that is issued by an organization, in this case a social media channel such as YouTube, Facebook or TikTok, and you’ll receive this if they either believe you have committed a copyright offence or they’ve been informed that you have done so.

A strike in this instance is most likely to come in the form of a DMCA notice, the DMCA in this instance stands for Digital Millennium Copyright Act. When receiving this strike you will be asked to prove you have the license needed to use the copyright protected media, such as music or video you may have used in your social media post.

On receiving these strikes, and some networks allow more than one before they act, you will be given a warning. However it’s likely that repeated violations will lead to your account being suspended and then deleted.

You Will Not Get Away With It

You may think that you can go ‘under the radar’ with your illegal use of copyright material but technology used by the likes of Facebook can single out these uses within a matter of seconds and the violations are dealt with on the spot.

Even if you feel you have been unfairly treated, perhaps believing that the music you are using was clear for use, the chances of you entering into a dialogue with any social media company are slim.

Most social networks make the prospect of reversing such copyright strikes next to impossible, they do so for two reasons. Firstly they know that entering into a conversation about potential violations would be hugely resource heavy for their site and secondly they don’t benefit from the resolution either way.

In other words the social media networks are more keen on avoiding any repercussions from mainstream music publishers of film production companies than assisting you in a case that is likely to fail.

How to Avoid a Copyright Strike?

The most common reason a social media user will use copyright protected music is that they feel that the use of a strong piece of music, or a sound effect, will increase the chance of their product being spread and virality achieved. 

However there are many great royalty-free music options where you can secure great songs and effects for a fraction of the cost of securing a license from recognized artists. 

Another additional benefit of subscribing to such a service is the vast libraries of great musical content that you have available, all to suit whatever need you wish to serve.

Royalty-free music providers essentially give you access, for a very small fee, to content that is free to be used as you wish and without any fear of a penalty or removal from the sites you use them on.

A big key to avoiding a copyright strike on the whole is the use of caution. Always be aware that whatever you post on your social media channels will be monitored and therefore behave with as much care as you possibly can.

A copyright strike isn’t something you can ignore and it’s something you should do your utmost to avoid. If you receive a strike it’s almost certainly justified and with any luck you may be fortunate to get away with a stern warning but more and more often this will result in a ban and possible additional censure and punishment.

If you are an individual who is seeking to become an influencer, or have a large audience who already follows your output, you simply can’t afford to be taken off the channels that you operate on, it’s simply not worth the risk or hassle.

Also, if you simply use social media for personal use, you still will greatly miss these channels if you are banned from using them. Always err on the side of vigilance when using any accompanying material for your posts, otherwise you may get a nasty surprise the next time you try to sign in to your accounts…

Top Latinx Influencers

360 Magazine is highlighting the top Latinx influencers within pop culture. 

By: Carly Cohen

Demi Lovato:  Demi Lovato is a well-known singer, songwriter, actress, and producer. Her early acting shows such as Camp Rock and Sonny with a Chance both were huge Disney programs. Demi dealt with addiction but has spoken about it and has made it very public after her overdose in 2018. She has thrived to do better and push her career and doing so has made her an inspiration to the public eye. 

Neymar: Neymar (Neymar da Silva Santos Júnior) is a Brazilian professional soccer player for Paris Saint-Germain. He is known as one of the best players in the world and has a massive following on Instagram with nearly 150 million. Neymar has competed with the title against Messi on ‘who is better.’ 

Jennifer Lopez: Jennifer Lopez is and always has been a huge American actress, singer, and dancer. She is engaged to the famous baseball player, Alex Rodriguez, and has two charming children. She has a following of 143 million on Instagram and is always staying up to date on the latest trends. Jennifer very recently came out with a new makeup line called JLo Beauty that has gotten great feedback from. 

Lele Pons: Lele Pons is the new face of the “ideal celebrity.” Influencers have taken over and Lele is one of many. She is available on platforms such as Youtube, Spotify, Instagram, etc. She consistently is showing her following vision in her personal life. For being somewhat new to the influencer world, she has a following of 43.5 million on Instagram. Lele has opened up about her battle with OCD, ADHD, and Tourette syndrome in a documentary posted on her YouTube channel called The Secret Life of Lele Pons.

Lejuan James:  Lejuan is a comedian and an influencer on Youtube. In 2019 he released his book called Definitely Hispanic which is a comedy and heartfelt book about Lejuan himself. The book walks the readers through Lejuan growing up Hispanic in the US. On his YouTube channel, he creates skits and small clips to express his enthusiastic personality. 

Camila Cabello: Camila Cabello is originally known for being a part of the girl group Fifth Harmony which was created on the  X Factor in 2012. When Camila strayed away from the group she created her songs and sang her music that wowed millions of people. Currently, she is recognized for being partners with the other musically talented, Shawn Mendes. Her socials show the raw, heartfelt women she is. Recently, she has shared many posts regarding her beliefs and what she stands for. She is using her platform to express and show social issues, politics, and pushes her viewers to make a difference in the world. 

Yuya: Yuya (Marind Castrejón Castañeda) is a YouTube star. Her content subsists of beauty tutorials, her authentic daily life, and her style inspiration. Her social media captures alluring photography of herself, styles, food, and a simple day in her life. Yuya has been featured on multiple Mexican television and also on Vogue.  

Bethany Mota: Bethany Mota is known as the Youtube star who raised us all. She started on Youtube sharing content relating to fashion advice, hauls, DIYs, and so much more. She continues to post on Youtube and other socials but has done a great job staying up to date on current trends involving fashion, lifestyle, and content. Bethany strained away from her usual content and was featured on Dancing with the Stars Season 19

Dulce Candy: Dulce Candy is a beauty and fashion vlogger. She has two channels on Youtube, one focuses on tutorial videos while the other focuses on her everyday life. Her socials consist of true and authentic life, have an influencer but also has a mother. 

Selena Gomez: Selena Gomez is one of many talents. She is a singer, an actress, and a producer. Recently she has also become an entrepreneur because of her new skincare brand RareBeauty which is based around mental health. Selena always uses her platforms for inspiring messages and spreading awareness which is why she has always had such a good look to the public eye. 

Leo Messi: Leo Messi is a professional football player for FC Barcelona. He is known as being the world’s wealthiest football player. His socials consist of ads, his family, and his life as a professional football player. An interesting fact about Leo is that he sticks to five key foods – water, olive oil, whole grains, fresh fruit, and fresh vegetables. 

German Garmendia: German is a content creator who targets comedy. He shares content on his authentic daily life. German is now signed to WME talent agency

Maiah Ocando: Maiah is an express and an internet star. She has a background in Fashion Design and shares storytimes, makeup tutorials, and fashion advice on her youtube channel with 735k Subscribers. An interesting fact about Maiah is that she is the host of a web show on YouTube called Visto Bueno and is also a writer of a book called Visto Bueno.

Kathy Cano-Murillo:  Kathy Cano-Murillo is a creative genius! She is an author, and an artist and has created an award-winning brand called CraftyChica. CraftyChica is a space to express ingenuity. It consists of Latino crafts, activities, recipes and so much more. It is the perfect place to express oneself creatively. 

Jorge Narvaez: Jorge is a full-time creator and speaker. He posts content relating to his work and especially relating to his family. He is a first-generation high school and college grad. 

Andrea Espada: Andrea is best known for her modeling, an influencer, and a popular television star. She is always posting content that relates to workout tips and her adorable baby. Her Instagram is exciting and authentic to who she is. Andrea had her baby, Ferran in a past relationship, not with her current spouse. 

Salice Rose: Salice is an Instagram and video star. Her videos always focus on comedy and are super entertaining to watch. She has recently become popular on Tik Tok and has reached a following of 16.8 million. Salice is known for speaking her mind and posting exactly what she wants. She is a rising star. 

Ana Alvarado: Ana is also known as LipStickFables. She is beloved on socials such as youtube and Instagram. She is famous for her captivating and up-to-date videos. Ana gives an understanding of her Honduran life. 

Tiffany Garcia: Tiffany is best known for her gaming videos on her youtube channel IHasCupquake. She talks about different games and gives feedback and reactions to her viewers. She is visionary and has a joyous personality. Tiffany has been nominated such as Shorty Awards for Best in Gaming and Teen Choice for gaming. She is a big deal in the gaming community. 

Nicole Guerriero: Nicole is a fashion influencer with a following of 1.9 million on Instagram. She is always posting insight on her life, adept makeup looks, and outfits of the days. She is one of the original YouTubers in the beauty community. 

JLo illustration by Kaelen Felix for 360 Magazine

Groceries by Mina Tocalini for 360 Magazine

TASTING HISTORY COOKBOOK

SIMON & SCHUSTER’S TILLER PRESS TO PUBLISH ‘TASTING HISTORY’ CREATOR AND HOST MAX MILLER’S DEBUT COOKBOOK BASED ON MILLER’S HISTORICAL RECIPE YOUTUBE SHOW

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The Food and History Show Celebrates Its One-Year Anniversary with a Special Episode on the Medieval Dish Cockentrice. Watch Here.

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Simon & Schuster’s Tiller Press announced that it will publish a historical cookbook by Max Miller based on his popular YouTube show, ‘Tasting History. The untitled cookbook, slated for publication in 2022, will feature some of the show’s most popular and unusual ancient recipes.

On ‘Tasting History,’ Miller recreates historical recipes from the Medieval and Renaissance Eras, Ancient Greek and Roman times and beyond, and spotlights traditional foods from around the world. The show’s popularity has exploded since the channel’s inception in February 2020. Amid nationwide stay-at-home-orders, ‘Tasting History’ has amassed over 570K+ subscribers and 23M+ total channel views, with viewers tuning in faithfully each Tuesday for their latest culinary history lesson, and perhaps to catch a glimpse of Max’s beloved feline companions, Jaime and Cersei.

“Here at Tiller Press, we love to discover emerging voices. Max’s voice has exploded with his ‘Tasting History’ show and we are thrilled to translate that voice to the written page, complete with his recreated recipes and the history behind each one,” said Anja Schmidt, Executive Editor, who acquired the title.

As today marks the channel’s one-year anniversary, Max will celebrate in true ‘Tasting History’ fashion with a special episode that will focus on the history behind the legendary medieval dish called Cockentrice, which consists of a suckling pig’s upper body sewn onto the bottom half of a capon. The full episode can be viewed here. 

For more information visit his Youtube and follow Max on Instagram.

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ABOUT SIMON & SCHUSTER

Simon & Schuster, a ViacomCBS Company, is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world’s most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Tiller Press, Adams Media, Simon & Schuster Children’s Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories. For more information visit our website.

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ABOUT ‘TASTING HISTORY’ 

‘Tasting History’ is a food and history show hosted by Max Miller on YouTube that explores the recreation of culinary delights from the Medieval and Renaissance Eras, to Ancient Greek and Roman times, and spotlights traditional foods from around the world. Since the channel’s inception in February 2020, ‘Tasting History’ has garnered over 570K+ channel subscribers, and over 23M+ total views. For more information, visit his Youtube, and follow Max on Instagram and on Twitter. Miller is represented by Jeremy Katz at The Katz Company and Innovative Artists.

Rita Azar illustration for entrepreneur article for 360 MAGAZINE

Art and design incubator at FIU develops entrepreneurial leaders in the creative sector

Quincy Chery is an artist, professional barber and a self-proclaimed “jack of all trades.” Growing up, he had a knack for creating one-of-a-kind products you could not find anywhere else. He has mass-produced a myriad of things ranging from phone cases and basketballs to his own original clothing line. 

While earning his undergraduate degree in art, Chery found a place that allowed him to not only structure and lay out his designs more clearly, but also to develop his own brick-and-mortar-store where he could sell his work. That place was the Ratcliffe Art + Design Incubator (RA+DI) at Florida International University

FIU’s Ratcliffe Art + Design Incubator is an innovative arts entrepreneurship space for teaching art and design students how to turn their ideas into profitable businesses.

Chery is now the proud owner of the Cutting Gallery, a barbershop and art gallery storefront in Miramar, Florida, where he cuts hair professionally, and sells his original creations and the work of other local artists around South Florida.

“Being involved in the incubator allowed me to meet and connect with some truly talented artists,” Quincy says. “And now with my store, I get to showcase and expose their work to the community. As an artist, one of the things that hinder us the most is, you can be talented, but no one sees your work. I have been able to take what I learned in school, and the connections I made, and combine them to benefit the art community.”

And he is just one of many success stories to come out of the incubator. 

The Ratcliffe Art + Design Incubator launched in 2017, in collaboration with FIU’s College of Communication, Architecture + The Arts and The Philip E. and Carole R. Ratcliffe Foundation, with an initial cohort of eight fellows. 

Each year, the incubator selects a new cohort of fellows for a one or two-year residency to work with two faculty designers who operate their own on-site studios while also overseeing the fellows’ development of startup businesses or patents. Each fellow also receives a full scholarship during their residency.

The incubator is now on its fourth cohort.

Bridging the gap between talent and entrepreneurship:

The incubator’s focus on art and design sets it apart from other incubators. Fellows learn about the business side of an artistic operation, including marketing, running a company, seeking venture capital, scaling and packaging. They come to understand how their practice as designers and artists translates directly to business as they design, demonstrate, pitch and sell their products, combining experiential learning, fieldwork and professional networking.

“Entrepreneurship education within academic art and design departments has been introduced into our university curricula to prepare graduates to actively participate in the process of building creative economies in our distinct communities,” said Jacek Kolasiński, director of the RA+DI. “These initiatives have focused on a search for new strategies and prospects to empower young artists and designers to create more sustainable economic futures for themselves and foster their creative energies to re-envision our future and prepare them to solve society’s most pressing challenges.”

RA+DI trains students to become employers who will create jobs instead of having to seek employment. Additionally, there is a focus on developing entrepreneurs with diverse backgrounds who design products for underrepresented communities.

Fellow Latricia Russell joined the incubator in 2018 and launched LR Beauty Co., her namesake beauty brand that offers professional makeup, skin therapy and hair braiding. She discovered the RA+DI while on her way to class one day and asked Kolasiński about renting out space for a beauty event she was hosting. Kolansińki ended up explaining how the fellowship program could actually grow her business and encouraged her to apply.

“I’m a thinker. I like to plan everything before taking action but participating in RA+DI has helped me to not just plan, but also how to act on my plans,” Russell said. “I feel more confident about testing my ideas and now affectionately refer to the incubator as ‘a space for doers.’”

After completing her fellowship and graduating from FIU, Russell had the skills she needed to convert her business from a travel studio experience, where she drove to and serviced clients on-location exclusively, to opening her own beauty studio. 

Art, design and technology all come together:

The Ratcliffe Incubator also uses its platform to help others understand how art, design and technology shape our world. And it is bringing these conversations right to people’s homes with its new podcast series titled “Ratcliffe Technology Conversations.” 

RA+DI director, Kolansińki, leads the series where he, along with guests, fellows, other artists and designers explore how technology merges in our world, our communities and all around us with topics ranging from NASA design and technology, to mangroves and the future of art and design during these unprecedented times.

“’RA+DI Technology Conversations’ is a program for everyone interested in technology and new tools to transform creative practices, business endeavors and personal lives,” Kolansińki says.

Its first episode “Mission to Mars” featured NASA project manager Andrew Johnson, who worked on Terrain Relative Navigation (TRN). TRN enables the Perseverance rover, which is set to land on Mars on February 18, 2021, to send back vital information of life on the planet. 

“Ratcliffe Technology Conversations” can be streamed on Spotify

 Philanthropic ties:

The late Philip and Carole Ratcliffe created the Ratcliffe Foundation in 2003 with a vision to provide access to education and training for aspiring entrepreneurs and small business owners to grow their ventures, create jobs and expand economic opportunities in local communities.

Based in Annapolis, Maryland, the Ratcliffe Foundation provides funds to institutions to encourage entrepreneurship in non-traditional business fields such as skilled trades, arts & design and aquaculture & environmental sciences. It strives to integrate its programs with local communities through mentorships and business involvement. 

“The FIU Ratcliffe Art + Design Incubator aligns closely with our foundation’s vision and we are deeply pleased to support its mission to provide students in creative fields with the tools necessary to succeed as entrepreneurs,” said Carlene Cassidy, chief executive officer of the Philip E. & Carole R. Ratcliffe Foundation.

The Ratcliffe Foundation donated an initial gift of $831,000 in 2017 to open the incubator at FIU’s Biscayne Bay Campus in North Miami, followed by a secondary gift of $631,000. The gifts provided funding for the incubator for a three-year period, $450,000 in scholarships, monthly lecture series, state-of-the-art technology, office space, a small business library, market research assistance, legal and accounting support, seed capital programs and training.

Last November, the Ratcliffe Foundation awarded the incubator another $2.5 million gift to aid in the incubator’s mission of developing diverse, entrepreneurial leaders in the creative sector and boost South Florida’s economy. 

The gift also supports micro-credentialing, co-curricular and experiential programming, and competition and entrepreneurship showcases, among other initiatives.

“This new four-year commitment from the Ratcliffe Foundation is a testament to the success of the early stages of this program and to its bright future. We are deeply grateful to the Foundation for its partnership as we continue to elevate and expand the Ratcliffe Art + Design Incubator,” said Oliver Ionita, CARTA’s senior director of development.

Helping in a time of need:

Early last year, the foundation also provided an additional emergency grant of $10,000 for the purchase of five 3-D printers that allowed the incubator to print more than 1,000 face shields for local healthcare workers in conjunction with FIU’s Miami Beach Urban Studios and College of Engineering & Computing

It gave the RA+DI fellows a unique opportunity to learn how to produce essential personal protective equipment (PPE) and serve the community.

Some RA+DI fellows also used the opportunity to expand their own fellowship business projects to help the community during the height of the pandemic.

Arina Polyanskaya took her business project, Re-dress — which focuses on repurposing second-hand clothing into custom fabric squares for furniture designs, pet beds and more — and created face masks for the community. With the help and support from the Ratcliffe Incubator, Polyanskaya created more than 50 masks in just four weeks. 

“A family member of mine works in a local hospital and, since the beginning of quarantine, she’s been really concerned with the amount of protective wear available for health care workers, as well as for the general public,” Polyanskaya adds. “Making fabric squares felt inappropriate with this pandemic going on, so I thought there must be a way to utilize my skills and materials in assisting with controlling the spread of the virus. And I found it through sewing face masks.”

Other fellows provided the community with a much-needed escape amidst the pandemic through their art.

Denis Rovinsky opened his own art studio and shared virtual exhibitions for the public to enjoy. His work focuses on kinetic installations that use sound and light as a means of expression. Growing up in Russia, Rovinsky didn’t think a career as an artist was in his future, but he says the incubator helped him learn to think like an entrepreneur and “show him the path to becoming an artist without starving to do it.”

Whether it is current or former fellows, this one-of-a-kind incubator based in South Florida, is giving artists and designers a look into the business world and a space to turn their ideas into reality while creating their own employment opportunities.  

Gaming illustration by Gabrielle Marchan for 360 Magazine

Lexus Puts Gamers in the Driver’s Seat 

Luxury automaker reveals Gamers’ IS: the first vehicle designed by and for the Twitch community as the ultimate gaming space 

Gamers, start your engines. Lexus is unveiling the Gamers’ IS: the first vehicle designed by and for the Twitch community as the ultimate gaming space. In a livestream hosted by popular streamer Fuslie last month, more than 554,000 unique viewers watched and weighed in on their favorite features. They voted on modifications ranging from the gaming-themed exterior wrap, to the custom controller to their “game fuel” beverage of choice. Lexus then worked with the fabrication experts at SCPS to bring the custom, crowdsourced car to life as a totally immersive gaming vehicle.

“The Twitch community dives headfirst into their passion of gaming, just as we did in designing the new 2021 Lexus IS as a pure expression of a sports sedan,” said Vinay Shahani, vice president of marketing at Lexus. “We asked for their help designing their dream gaming space, and they answered in spades. Together, we created the ultimate fusion of design and performance in automotive and gaming.”

The exterior of the Gamers’ IS, a modified Lexus IS 350 F Sport, is adorned with the “Infiltrate” design custom vinyl wrap, as chosen by 48 percent of voters in the Twitch poll. This look exudes a technical, interface-driven, HUD-centric design territory reminiscent of first-person gaming, black ops and reconnaissance.

For the interior, more than half (55 percent) of Twitch voters selected the “Neon Tokyo” style featuring an electrified, neuron-exploding Japanese pop art aesthetic. The ceiling of the cab is decked out with a clear layer of acrylic embedded with resin “raindrops” all backlit with programmable RGB LED lights, giving off the effect of driving under the lights of downtown Tokyo at night in a light rain. Behind the rear seats, LED panels project programmable content onto the rear window, creating an animated backdrop. SCPS included many custom upholstery elements into the design of the Gamers’ IS interior. Smart Tint on the windows dims the cabin for gameplay.

A custom-built gaming PC with an MSI Gaming GeForce GPU + AMD CPU is installed in the vehicle’s trunk. It has sleek custom housing, all highlighted by programmable RGB LED’s. A fog machine and automated RGB lasers were installed for maximum reveal effect.

In the passenger’s side is a fully integrated gaming system complete with haptic feedback in the seat and a high-def, fully positional curved monitor. The curved monitor was chosen over a flat one by nearly two-thirds (64 percent) of Twitch voters. The system features a retractable keyboard and mouse platform, and a one-of-a-kind 3D printed game controller. Nearly half (42 percent) of voters chose the “Cyber” design for the controller, featuring a metallic space gray and dark teal with neon accents.

Filling the six-drink center console cooler is the community’s “game fuel” of choice–coffee drinks–as selected by nearly two-thirds (61 percent) of voters. The entire vehicle is custom wired, including all the electronics and programmable lighting.

Walker Jacobs, Chief Revenue Officer at Twitch, said “Lexus has effectively leaned into the community and connectivity that define Twitch. Our viewers crave being a part of the action, and through this collaboration we were able to create a truly immersive experience that celebrates their passion for gaming. The result is a first-of-its-kind gaming vehicle. Bravo Lexus!”

The transformation of the Lexus IS into the ultimate gaming vehicle required “all hands on deck” at fabrication expert SCPS. The project involved 20 different members of their team, including concept artists, designers, 3D modelers, electrical and structural engineers, metal fabricators, craftsmen, artists, custom upholsterers and computer technicians—most of whom are serious gamers themselves. From designing the initial concepts to the reveal, the entire build took five months.

Fuslie is a variety streamer who first made her mark within the PUBG community. She has played in multiple tournaments, including Twitch Rivals. She is also known for her singing voice and her urban exploration streams around Los Angeles.

This partnership is part of a new “All In” campaign for the 2021 Lexus IS. The campaign celebrates those who fully embrace their passions, while showcasing Lexus’ own obsession: an unapologetically pure sports sedan.

For more information on the new IS, visit Lexus’ website.

About Lexus 

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 243 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

About Twitch 

Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. It brings the joy of co-op to everything, from casual gaming and world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, the biggest community event of the year, where tens of thousands of people come together to celebrate and connect with others who share their interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Twitter and on our Blog.

Lexus Gamers’ IS by LexusNewsroom for 360 Magazine

Lexus Gamers’ IS by LexusNewsroom for 360 Magazine

Lexus Gamers’ IS by LexusNewsroom for 360 Magazine

old people for 360 Magazine

5 Things Retirees Will Wish They Had Known Sooner

Many people planning for retirement anticipate those post-working years eagerly, ready to veg out after a life of toil. Others plan with greater anxiety, unsure whether they even have an identity without their jobs. But it may be that retirement these days is far different from what both points of view envision.

“We all have made decisions based on the information we had at the time, but later realized we would have planned differently if we knew then what we know now,” says Patti Hart, co-author with her husband, Milledge, of The Resolutionist: Welcome to the Anti-Retirement Movement. “That’s definitely true when it comes to planning for retirement.”

The Harts don’t even think of themselves as retirees, but as “resolutionists,” constantly challenging themselves to improve. “I’m busier now than I’ve ever been,” Milledge Hart says. “I’m using this time to be a better me than I could when my days were structured and my time was spoken for.” With that said, the Harts share five things future retirees may wish they had known sooner:

Retirement isn’t what it used to be. Most people’s vision of retirement is built on what the people around them did, but that vision is outdated. “Many of us watched our parents or grandparents settle into a quiet, nondescript life,” Milledge Hart says. “We’ve seen the stereotypical portrayal of aging and irrelevant ‘retirees’ on TV shows and in the movies.” But many retirees today are much more vibrant than those stereotypes and have no intention of sitting quietly on a front porch while the world passes them by.

People have more time in this phase of life than previous generations. Anyone who expects retirement to be a few short years tacked on to the end of their working life could be in for an awakening. In actuality, this period could last 20 to 30 years or more. The average 65-year-old man can expect to live another 18 years and the average 65-year-old woman nearly 21 more years, according to the Social Security Administration. And those, remember, are averages. “Some people could spend more years in their post-career life than they did building their career,” Patti Hart says. “Knowing and understanding what that means will help you plan better.”

It’s important to constantly prepare for the next phase. The Harts acknowledge they should have been planning earlier than they did. Instead, time slipped by. “The horizon is closer than it looks,” Milledge Hart says. So, when should you get serious about planning for those post-career years? “Right now would be a good time,” he says. “But definitely, the sooner the better.”

Retirees need to redefine their metrics. The Harts say it’s important for people to redefine how they measure success in this phase of life because it’s different from how they likely measured success in their career days. “The goals are likely to be more qualitative than quantitative,” Patti Hart says. “For example, one of our metrics one year was to enhance our celebrations. We found that many holidays and special events were filled with unnecessary stress and were too materially focused. We decided to eliminate event-driven gift giving.” That simple change, she says, improved their lives substantially.

Being a resolutionist is fun. If someone had told the Harts when they were in their 30s that their “retirement” years would be filled with so much fun, laughter, and fulfillment, they would have been skeptical. “We laugh more now than we’ve laughed at any other stage in our life,” Milledge Hart says. “This phase is instilled with so much adventure, and it’s a feeling that comes from within rather than the happiness of achieving a certain stock price.”

“I wish I had known sooner that I could say goodbye to the corporate world and still be interesting and relevant,” Patti Hart says. “I wish I had known that retirement is yours to define. I successfully defined my role in the business world, but it didn’t dawn on me that I could also reinvent retirement. I don’t know why. It seems perfectly obvious now.”

About Patti and Milledge Hart

Patti and Milledge Hart, co-authors of The Resolutionist: Welcome to the Anti-Retirement Movement, spent more than 30 years as executive leaders in numerous technology and investment banking businesses. Today, in what they refer to as the “Resolutionist” – rather than retirement – phase of their lives, they are applying their resources and skills in new ways to advance philanthropic and corporate activities around the globe.

relationship illustration by Rita Azar for 360 Magazine

Find Your Happiness With Hypnotherapy

Cupid has been slacking this year. Singles need to settle for virtual dates if they want to maintain social distancing regulations and have a love life, and relationships have been falling apart all across the globe. So, we need to change the direction of Cupid’s arrow towards ourselves and start practicing self-love.

Loving yourself and caring for yourself first will help you find the happiness you are capable of having.  Society has placed a stigma against single people as if it is a condition brought upon by them being unworthy of love, and some people allow this mindset of others to enter their own thoughts.  Allowing these outside variables to influence your opinion of yourself will only amplify the negative feelings you have about what it means to be alone.  You have the ability to challenge these feelings and these thoughts which will lead you to seeing your own worth.

An effective way to help change your mindset and guide you to a more positive outlook is to practice hypnotherapy. Hypnotherapy is essentially meditation but with a goal.  So why not take meditation practices a step further?  Hypnotherapy, as the name suggests, is a therapy.  Counter to pop culture depiction of hypnosis associating people clucking like chickens while being hypnotized, hypnotherapy is a proven tool. Albrecht Wobst, H. K. MD, from Anesthesia & Analgesia writes “Contemporary clinical investigators claim that the combination of analgesia and hypnosis is superior to conventional pharmacologic anesthesia for minor surgical cases, with patients and surgeons responding favorably.” Research on the effectiveness of hypnotherapy continues to grow.

So, how can we use hypnotherapy to help with loneliness? First, we need to understand hypnotherapy.  Certified clinical hypnotherapist, Christine Deschemin, shares “A typical approach of hypnotherapy is for the hypnotist to deliver verbal suggestions that are tailored to the needs of the client.” She also shares that you can practice hypnotherapy on your own, with just an audio guide from her app, UpNow, to get you started.  “Hypnosis is a naturally occurring state of awareness. This state achieves the ‘bypass of the critical factor’ and as a result enables you to make changes to the self-defeating behaviors and self-limiting beliefs, bringing you then to your desired target state – sleeping better, becoming slimmer, and managing pain more easily for instance.”  

So, we can target the negative feelings triggered from loneliness due to the adverse connotations we associate with being alone through self-hypnosis.  Our subconscious thoughts have a strong impact on the way we view and approach different things in life and by practicing self-hypnosis, we can help change those thoughts.  We can learn how to enjoy our own company and grow to value it.  We can also help diminish anxiety about the future, and the depression and hopelessness that sometimes comes with being single and actively searching for a partner with no avail.  

When you work on yourself first, and you start to manage your own struggles, you will also start to attract better people around you.  Building up your confidence and independence will help you to fearlessly work towards your goals. The closer you get to your goals the more confidence you will have.  Working on yourself and your independence will become your priority, as it should always be.

Remember, being in a relationship is not the determining factor of success, but there is nothing wrong with wanting a partner either.  Yet, in order to love someone else you have to learn to love yourself first, practicing self-hypnosis will help you get there. 

With the pandemic bringing a new type of challenge for those looking for love and happiness, we are in a constant search for new methods of how to cope and navigate those struggles. Christine Deschemin’s app, UpNow, was created to enable people to practice hypnotherapy on their own in a safe and affordable manner. You can use hypnotherapy audios from UpNow to bring you to your full potential and find what you’re looking for. 

Valentine Image by Kaelen Felix for 360 Magazine

15 Valentine’s Day Marketing Ideas for Your Boutique

By Joseph Heller

Love is in the air, gals… Valentine’s Day is almost here! If you’re new to owning an online boutique and this is the first Valentine’s Day you’ll be celebrating as a small business owner, the approach of February 14th might have you mainly thinking about what you’ll get for your significant other and (maybe even more so) what he or she will get for you. Or maybe you typically spend Valentine’s Day with your best single gal pals, eating chocolate and exchanging gifts.

But Valentine’s Day isn’t all about love, romance, and cheesy cards. No matter how big or small your eCommerce business is, it can be a day that drives sales like no other – especially if you sell clothing, jewelry, or other gifts. In fact, it rivals only Christmas in consumer spending. If you play your cards right, the days surrounding Valentine’s Day could make up one of your best sales weeks of all time.

Of course, competing with major retailers isn’t easy, least of all on Valentine’s Day. Stores all over the country are spending thousands of dollars on Valentine’s marketing, trying to get people to buy their gifts from them. Sure, you could have an incredible selection of Valentine’s gifts and accessories, available for great prices – but if nobody knows about your shop, it won’t do you any good in the end.

If you’re going to drive both new and existing customers to your shop for their Valentine’s shopping, you’ve got to get creative about your Valentine’s Day marketing. Read on to learn 15 affordable Valentine’s Day marketing ideas for your boutique – and why you really should care to do something special for this holiday in the first place.

Valentine’s Day and eCommerce

The numbers are clear – Americans spend a whole lot of dough on Valentine’s Day. The average American celebrating Valentine’s Day spent $196.31 on Valentine’s Day in 2020, adding up to a total of $27.4 billion spent on the holiday in 2020. Trends show that number only heading upwards – 2020 spending was up 32% from 2019.

Of course, that’s just the big picture – and not all of that money is being spent in boutiques like yours. Here are a few other stats you should be aware of that paint the picture of consumer spending on Valentine’s Day, based on 2020 numbers:

  • 32% buy Valentine’s Day gifts from discount stores.
  • Men spend nearly three times as much as women on Valentine’s Day.
  • $5.8B was spent on Valentine’s Day jewelry
  • $4.3B was spent on a Valentine’s Day night out
  • $2.4B was spent on Valentine’s Day chocolate
  • $2.3B was spent on flowers
  • $2B was spent on Valentine’s Day gift cards
  • $1.3B was spent on Valentine’s Day greeting cards
  • 45% of adults didn’t celebrate Valentine’s Day
  • 15% of Americans buy themselves a present on Valentine’s Day
  • Americans spend an average of $12.21 on Valentine’s Day gifts for their pets

With all of that shopping and spending going on during the Valentine’s Day season, you’ll want to make sure your business ends up with even a small sliver of that massive pie. Running holiday-themed campaigns and upping your marketing efforts leading up to Valentine’s Day will help you keep your boutique fresh in people’s minds and increase the chances that they go straight to you once it’s time to shop for their Valentine’s Day gifts.

15 Valentine’s Day Marketing Ideas for Small Businesses

Don’t have a huge marketing budget? No problem – with time, effort, and the right direction, you can still get your boutique’s awesome Valentine’s Day gifts and products in front of the right people. Here are 15 Valentine’s Day marketing ideas for small businesses that you can implement for little or no money.

  1. Send a themed email marketing campaign

Instead of generic email newsletters or sale messages, send a themed Valentine’s Day email that’s all about love, friendship, and gift-giving. Drive your audience to your website with gift suggestions and fun Valentine’s-themed wordplay. (You know… “love is in the air,” “we will always love you,” “gifts with heart,” etc!) For more tips on how to use email marketing to grow your boutique, click here.

  1. Host a contest

Embrace the holiday and host a fun couples contest or giveaway on your boutique’s social media page. Don’t be afraid to get creative! Have participants recreate a photo, do a challenge, coordinate an outfit together using a piece from your shop – whatever sounds like a good time. Then, have your audience vote for their favorite entrant on Valentine’s Day. (No need to exclude single people from this one – you could welcome entries from couples, BFFs, family members, etc.)

  1. Run “couples” deals

How do you make a BOGO deal more festive? Call it a couples deal, or a two for one deal! Choose a selection of Valentine’s Day items that you’ll put on sale, whether it’s chocolates, earrings, or pink scrunchies. Encourage them to gift the extra item to their significant other, give one to their BFF for Galentine’s Day, or just keep it for themselves as a token of your love for them!

  1. Partner with another small business

Community over competition, right ladies? Partner with a local business and share the love. It could be another online boutique or a local business that doesn’t directly compete with yours but has a similar clientele, like a florist or a nail salon. Offer a combined Valentine’s Day gift package of your products/services and theirs. This is an especially great idea if you have a strong local presence (or if you’re interested in making it stronger!)

  1. Celebrate Galentine’s Day

Don’t sleep on Galentine’s Day! Coined by Leslie Knope from the TV show Parks and Recreation, Galentine’s Day is a day reserved for celebrating female friendships. It takes place the day before Valentine’s Day, February 13th. To celebrate, bundle a few of your most popular items offer curated gift packages that’d be perfect to gift to a best friend. You could also offer a discount when they multiple of the same item to gift to their friends.

  1. Have a V-Day themed photoshoot

Create some fun Valentine’s Day photos to post on your social media accounts leading up to the big day. You could take photos of couples wearing your clothing, flat lays of all of the red and pink items you carry, or outfit inspo photos against a red or a pink backdrop.

  1. Create a Valentine’s Day gift guide

You and I both know how hard it can be to shop for people – especially your significant other. Make the whole V-day shopping experience a little less stressful by putting together a list of gift ideas and sharing it on your company blog.

No need to have every single item come from just your shop – in fact, it might be more helpful and comprehensive if you scour other local or small boutiques as well and feature their products in your guide. (It’s a great way to open the door to new networking relationships, too!) If you’re feeling up to it, you could create multiple gift guides with different people in mind – for her, for him, for mom, for Galentine’s Day, for your pet, etc.

  1. Send a card

Everyone loves getting mail! Send your past and present customers a real-life Valentine via snail mail. No need to be salesy – the point of this is to show your customers how much you appreciate them and that you’re even thinking about them on the day dedicated to love. Include a coupon to be used in-store or a unique promo code to thank them for showing you and your store love throughout the years.

  1. Share the love

Turn your social media into even more of a community. Invite your audience to share their love stories with you, whether through DMs or by using a certain hashtag in their posts. You can make this as sappy or spicy as you want to – feel free to mix things up a bit by also asking people to send you their worst or funniest dating stories as well! Once you’ve compiled submissions, feature your favorites in your stories. It’ll keep the rest of your audience engaged and help participants feel even more involved in your brand.

  1. Show the love locally

Valentine’s Day is all about sharing the love. What better way to do that than by giving back to the people who need it most? Celebrate Valentine’s Day by hosting a service project, donating products from your store to a local organization, or pledging to donate a certain percentage of your profits in the weeks surrounding Valentine’s Day.

Make sure to advertise this throughout your social channels and your website so your customers know how much good their purchases are doing. Not only will you be able to make a real difference in your community, but you’ll also be able to involve your customers in your charity work.

  1. Highlight date night outfits

People don’t just spend money on gifts during the Valentine’s Day season. They also spend money on themselves, buying clothing, lingerie, date night jewelry, and more. Put together a few fabulous Valentine’s Day outfits using products from your boutique and share a few outfit inspo photos on social media. Be sure to group those products together on your website so your customers can easily purchase everything they need to recreate the outfit.

  1. Don’t alienate single people

For people who aren’t currently in a relationship, Valentine’s Day feels a whole lot more like Singles Awareness Day. Why not go out of your way to show them a little love, too? Don’t leave single people out of all the Valentine’s Day fun – consider running some sort of promo just for them. Run a sale on self-care items that make treat yo’ self gifts, like bath bombs, jade rollers, and (of course) chocolate. You could do this in conjunction with your regular Valentine’s Day promotions or the week before.

  1. Be clear about shipping deadlines

Some people plan ahead of every holiday and finish their gift-shopping weeks in advance – but most people tend to be last-minute Valentine’s Day shoppers. Of course, placing a last-minute order from your online boutique on February 13th probably isn’t going to work out for them. Add a banner to your site reminding shoppers of the Valentine’s Day delivery deadline. Be clear and realistic about shipping cutoffs to receive items by Valentine’s Day. Encourage people to buy early, especially with COVID-related shipping delays making package deliveries even more unreliable than usual.

  1. Make a Valentine’s Day video

When it comes to commanding your audience’s attention, video is one of the very most effective marketing tools out there. Rather than just snapping a few photos of your new Valentine’s Day products, create a video showcasing your favorite Valentine’s Day outfits or gift ideas. You could create a short-form vertical video using IG reels or TikTok, or share a longer informative video on YouTube, Facebook, or IGTV.

  1. Host a Giveaway

Spread the love with an exciting giveaway. Partner with other small businesses in your community or your niche to give something away. It could be a romantic couple’s getaway with flowers, a hotel stay, and a new outfit, a date-night-in package with a dress, a romantic candle, chocolates, and a voucher for fancy takeout, or an epic Valentine’s Day shopping spree. Just make sure it’s somewhat Valentine’s Day related, whether with what you’re giving away, how you enter, or even just with the images and language you use to introduce it.

While implementing these Valentine’s Day marketing ideas might take some serious thought and strategizing, with a little effort they can pay off in a big way.

Now that you have a few great ideas on how you can encourage your customers to shop with you this Valentine’s Day, make sure you’ll have enough Valentine’s Day gifts and outfit ideas in stock ahead of time. Click here for 15 wholesale boutique items you’ll want to stock up on for Valentine’s Day.