Posts tagged with "AI"

Will we Have Complete Control of Our Own Environments in the Metaverse?

The metaverse is on the way, and the hype around it is gaining serious traction. It could be completely transformative, changing the internet as we know it. It will have a major effect on many industries, with social media expected to be at the forefront of this new platform.

Social media users today have a multitude of privacy options so they can control what people see. However, there are questions about how and if this will translate to the metaverse.

Social Media Users Are Currently Able to Select Their Privacy Options

One of the reasons why social media sites have enjoyed such amazing success is the fact that users can tailor their own environments. They can see what they want to see and show people what they want to show them.

A lot of social media users value their privacy with the utmost importance. Nearly 80 percent of Facebook and Instagram members have adjusted their privacy settings in the last year, highlighting how crucial these features are.

According to an infographic from ExpressVPN, there are various ways to stay safe and private on social media. This includes having multiple accounts for different purposes, reviewing photo tags, and limiting posts to close friends. Users have so much control over these settings that they can create their own social media experience.

How Will This Translate to the Metaverse?

Because so much is unknown about the metaverse right now, it’s hard to know how these privacy settings will translate to this new world. According to XR Today, the metaverse will serve a wide variety of functions. This will include socializing, working, and playing. If people are using this world for different things, it may mean that their settings will have to alter depending on what they are doing.

Users may interact with the metaverse on different levels, some of which will give them more control than others. It’s reasonable to imagine that in social scenarios, everyone will have the power to show and see things in the same way they do now. However, when entering wider social settings like groups or entertainment zones, users may be exposed to content that they have no power over.

Metaverse inhabitants may still be able to block people as they can today on social media. If they encounter a blocked person in a social setting, they may not be able to see the face of their avatar or interact with them in any way.

There are already some theories about this, such as the ideas posed by Futurism. Metaverse users may be able to block things that they don’t want to see and go about constructing their own virtual worlds over time. Eventually, this could lead to bespoke experiences for everyone who enters the metaverse.

There’s no doubt that it’s going to take time for users to adapt to the metaverse. It is also likely to go through a lot of teething problems before it is as advanced as the world of social media today. Users have grown accustomed to constructing their own online spaces, though, and the metaverse is likely to offer similar options.

Eight Ways AI Is Empowering Workplaces

The future is coming and the current world is changing to keep up with it. Artificial Intelligence (AI) refers to highly developed systems that can be programmed to do something – which is perfect for the working world. AI can be used for recreational activities, but it can also help out tremendously in the workplace.

As AI becomes more attainable for more businesses, the workforce is bound to see some growth and feel empowered thanks to the capabilities of these machines and programs.

1. Solutions for Monotony

Many jobs involving physical labor could be considered monotonous or mundane. They don’t challenge people’s brains, and many workers may risk hurting themselves to do their jobs correctly.

To protect human lives from becoming endangered, AI can be programmed to take care of much of the simple physical labor that workers currently do. AI can streamline labor-intensive jobs like packing boxes and loading trucks.

While this occurrence might sound like it leaves people out of jobs, it does quite the opposite – it lifts those employees up. They are now free to complete higher-priority tasks, and they may even find a job supervising the robots that do all the heavy lifting for them.

2. Create More Jobs

With AI to do easy jobs, the need for middle management is shrinking. Even though it sounds bleak, the presence of AI actually creates more jobs. Entry-level skilled workers can retain more autonomy over their actions and job descriptions.

Because AI can make predictions and decisions based on small things, entry-level workers can be given more thought-provoking tasks. These jobs will allow them to perform tasks that mean something to them rather than do something that doesn’t require much attention or effort. It might also mean higher base pay for those in entry-level positions.

3. Streamlined Scheduling

AI can help with scheduling purposes in the workplace. Without having to worry about fitting things into their schedules, employees can go about their day and simply follow what tasks have been given to them.

Employees can save up to five hours of busywork just by handing their scheduling off to artificial intelligence. With this form of streamlined scheduling, employees can feel at ease and always know what to do next. All they need to do is check their schedule – and if there’s an issue with anything the AI has created, they can always adjust it manually.

4. Hiring Process

AI can also speed up the hiring process. What may have taken a long time in the past can be swift, thanks to the advancements of AI. For example, AI can sift through resumes and look for keywords or certain qualifications.

AI makes it so much easier to sort through resumes, and they can even send a quick rejection email to the applicants you decide not to move forward with. This streamlined hiring process can allow HR and other valued members of the workplace to focus on their other tasks rather than sorting through dozens of applicants when they only want to view the best.

5. Monitor Quality

AI can monitor the quality of conversations in your workplace on all levels. It can be tremendously helpful, thanks to automatic call recording and transcriptions. Your employees can learn more about what they’re doing right and what they need to change.

You can use these automated notes to help train both existing and future employees on new features and new tasks that they might need to get used to.

You can also use it to monitor the quality of a job your employees are doing. If one employee isn’t doing well, you might want to spend more time training them in a certain job area. Alternatively, you can switch one employee to a different progression path if they seem to be doing better elsewhere than their assigned tasks. All in all, it helps people grow in their careers.

6. Improved Training

AI can be trusted to train new recruits without leaving out any information or showing any biases. It’s an excellent replacement for human beings, who may make mistakes while teaching people.

With AI, you can choose to have each individual train at their own pace. Advanced AI may be able to detect where many trainees are falling short. From there, an AI program can better supplement new workers with additional material that can help them grasp certain concepts.

AI can also help in other areas than just the onboarding process. It can send someone information about a client before meeting with that client. For those working in sales or other fields where they need to speak up a lot, having an AI send them detailed info about the people they’re going to speak to can be a lifesaver. Eventually, employees will work past these difficulties and shine like they’re meant to.

7. Self-Service Channels

People are independent. They want to solve problems themselves if they can.

With that in mind, AI can be used as chatbots to help customers navigate through your website. While customer service is important, so is allowing your potential customers to make their own decisions. An estimated 90% of people value customer service from a brand.

Chatbots can give automatic responses that can either answer a person’s question or lead them to ask more intense questions. Then, your customer service support can jump in and talk to them. It’s great for your customer representatives, too – they can prioritize the people who have questions that aren’t easily answered on your website.

8. Work Processes Will Change

When AI is implemented at a grand scale, work processes are bound to change. It will be challenging to adjust to a new type of workflow at first, but in the long run, it could mean less work for people on every rung of the ladder.

Investing in AI allows you to fill in any gaps left behind when people are doing work for high-quality jobs. Employers should know exactly how things might change soon, and they can prepare their teams accordingly.

CEO of NFT VIP Julie Lamb via 360 Magazine

JULIE LAMB

NFT-VIP: Bridge to Reality

Julie Lamb, the CEO, Founder, and Executive Producer of How-To with Julie Sue, is a problem solver, storyteller, digital content creator, and economy connector. She is a collector of cryptocurrencies such as Bitcoin or Ethereum and is passionate about helping brands build their identity using current tools and a highly selected network of virtual agents to develop the entrepreneurial capacity of brands. She has already collaborated with multiple popular brands such as iHome, Disney, KidDesigns, Hasbro, CES, KeaBabies, Michael Todd Beauty, and Crown Goose USA. 

Listen to Julie Lamb’s full conversation with Vaughn Lowery on the 360 MAG Podcast HERE.

While studying music, Julie went to Europe and started working on fashion collections. She finally settled in New York, where Julie has 30 years of experience working as a model. By highlighting the activity with Brunello Cucinelli on Saks Fifth Avenue, Julie mentioned that her creative confidence was greatly inspired after moving from a small Southwestern town to the Big Apple, New York City. 

Julie has long loved the worlds of tech, digital, and speed: ‘I like being able to share things digitally.’ At the forefront of the crypto wave in 2017, she bought Ethereum, a digital platform used to make smart contracts, allowing entrepreneurs to create decentralized applications, as in the case of Julie. 

Immersed in the realm of cryptocurrencies, the trailblazer supports projects like Non-Fungible Token (NFT). As a rapidly developing industry, NFT is becoming an increasingly popular way to buy and sell digital art, spanning industries like sports, music, fashion, film, games, etc. The annual NFT conference, held in multiple cities (including New York City and Los Angeles) around the United States, attracts hundreds of guests from various fields who speak about exponential growth and future trends in different verticals and how the digital landscape can incorporate this new tradeable product. 

As an NFT-VIP (in which 360 MAGAZINE will serve as one of the media sponsor), Julie’s mission is to shape the NFT industry into diverse communities made of global thought leaders who share like-minded values and beliefs. Last April, she attended the Miami NFT week and served as its Executive Producer, where she focused on igniting new dialogue amongst attendees and tastemakers on topics related to technology, creative installations, immersive art, and performance. Julie can be recognized as an economy connector for providing the space for several minority-owned businesses in this conference to discuss the present and future of the meta-universe and how it affects them. 

Although the attendance was underrepresented and some representative minority-owned businesses felt left out, Julie declared her conditional support for the voice of women and the LGBTQ community. Meanwhile, this kind of offline meeting takes highly digital products further into reality, narrowing the society’s discrimination against aging. In addition, she is fascinated by using Web3.0 and its implementation with artists in the fields of music, fashion, and the token economy.

An example of this is that the international brand Gucci has started a multi-directional exploration to embrace the digital world, which associates a luxury brand with emerging technologies through a series of avatar experiences; i.e. exhibitions of Gucci art, mini-games, and digital item purchases.

Julie is now preparing a private event in New York City with NFT VIP sponsorships from June 19th-22nd at Margaritaville Resort Times Square, owned by the real estate and investment firm Soho Properties. Surprise celebrities will be attending that directly tie in with her message and bring new inspiration to the community. Sponsorship opportunities available for this four-day event.

In the field of cryptocurrencies, that features multiple sponsors, will have an additional sponsor called the crypto coin concierge. They will cover the luxury travel for the most elite global clients in the world of cryptocurrencies and with payment through these. Julie tells us that her company has also partnered with iHeartRadio on Crypto Radio in the marketing industry.

Speakers:

Julie Lamb

CryptoMondays: Andrew Yang, Lou Kerner × TJ Stone

Article:

Andrea Esteban, Armon Hayes, Krishan Narsinghani, Vaughn Lowery

Resources:

Inter Creative Media

How-To With Julie Sue

Follow Julie Lamb:

LinkedIn

Twitter

Instagram

360 MAGAZINE named media sponsor for Julie Lamb's NFT VIP in NYC

Troubleshooting Smart Home Tech

While Still Working from Home

It’s been almost two years since the COVID-19 pandemic forced many businesses to shift their physical models and adapt to a remote, virtual environment. Now in 2022, the rise of Omicron variant cases has resulted in offices sending their employees back to work from home again. A recent [1]survey from Assurant shows that full time work from home activity is expected to increase by 33% as the pandemic continues, tripled from 11% when the pandemic began.

This upward trend in work from home culture also comes with an upward trend in smart home device connectivity, particularly right after the holidays when people want to work simultaneously with their new smart televisions, smart speakers, and other devices operating in the background. Renters and homeowners alike have even opted for smart home appliances and amenities included with the property, as the demand for smart home technology increased by [2]nearly 25% at the end of 2021 and is expected to accelerate throughout the next few years.

Even with new smart home technology products presented at the recent CES® 2022, troubleshooting these devices when not working properly can be stressful, especially when the company’s IT department can’t come to the home environment.

How Do I Go About Troubleshooting My Devices?

As the first instinct of many would be trying to fix the problem themselves or going directly to the device manufacturer, there are simple steps one can take, while not interrupting workflow at the same time.  To ensure smooth connectivity in every corner of the home, one should start by keeping a close eye on issues shown by the existing Wi-Fi router, such as web pages loading slowly or video playback constantly buffering.

If the router frequently displays issues with the network, the user should consider adding a Wi-Fi range extender in the home to increase the wireless bandwidth across different rooms. This would be an extreme help for company video meetings and software capabilities even when two people in the same household are both working at the same time.

When connecting a new smart device to the Wi-Fi network, one should also check the speed of the device and adjust the positioning accordingly where the internet connection is the strongest in the home. The existing service provider may even offer additional bandwidth options increase the desired connectivity as best as possible.

The Future of Support

No matter the device or the problem, troubleshooting can be time-consuming and hinder work productivity. Just imagine how a client would feel if one were struggling to join a video meeting or email a report that was due an hour ago. Support needs to be similar to an Amazon retail model in streamlining a one-stop shop to troubleshoot any smart home device without ever having to go to the manufacturer.

Whether it’s learning how to set up, connect, or get the most out of a particular device, tech support needs to be humanized to make it as convenient and comprehensive as possible for the person to understand. No one should have to still wait to get a response from an online ticket request they filled out days ago or wait on hold for hours just to speak to someone in a foreign country with a language barrier.

Consumers need to feel confident in the products they purchase, and companies need the assurance from their employees of working through these difficulties to keep their own products and services afloat.  

Even though the work from home culture with the pandemic is continuing, it doesn’t mean old tech support ways have to.

About The Author: 

Scott McKinley is AVP, Premium Technical Support for Pocket Geek Home. For more information visit www.pocketgeekhome.com.  

Sources

1, 2: https://www.assurant.com/newsroom-detail/Features/2022/January/smart-amenities-in-properties


Science Tech by Gabrielle Archuletta for use by 360 Magazine

What’s New at CES

By: Skyler Johnson

The Consumer Electronics Show in Las Vegas, Nevada, showcased some of the world’s newest technologies, everything from medical devices to self-driving cars. These technologies and the companies behind them vary in size, from startups to massive corporations. They have displayed their newest products, unveiling prototypes for devices that may become essential in just a few years down the road. Here are just a few:

Health Products

The Fasteesh Y-brush, currently a medical device, revolutionizes teeth brushing. Because of the shape, the brush can clean teeth in ten seconds and is three times more effective than a typical toothbrush. Currently, this is being implemented in care facilities and retirement homes.

Japan’s Quantum Operations exhibited the first non-invasive glucose monitor. This changes the way in which diabetes patients measure their glucose and will reduce the repeated pains garnered by needles. The device is worn like a watch, reminiscent of an Apple Watch, and can record glucose levels in the body.

Hapbee’s device, worn like a necklace, influences mood. It uses ultra-low frequency magnetic waves to help the body in both relieving stress and gaining energy. It offers the same benefits as caffeine and melatonin without the harmful effects on the body.

Convenience

If you ever dreaded your alarm clock, Loftie has you covered. Their alarms aid in the process of sleep through implementing breathwork and soundbaths while awake, and white noises and nature sounds while asleep. The two-phase alarm system is designed to both get you out of bed and not leave you irritated through professionally crafted tones.

Ottonomy.io developed robots that allow for both indoor and outdoor deliveries to our doors. A contextual navigation system allows for the robot to safely traverse environments. Because it’s all-electric, the device is more sustainable than traditional delivery methods and is especially worth considering during ongoing supply chain issues and staff shortages.

Urban Canopee fights against the effects of climate change by creating a product that transforms plant life to act as natural umbrellas. The result is cooler urban environments, increased biodiversity, and improved air quality.

Gaming

Perfect for the metaverse, Shiftall creates technology to allow for an all-body VR experience. Not only will users be able to control virtual environments using their hands, but also their feet. The gaming potential with this expansion is limitless.

With the growth of e-sports, Glytch intends to create stadiums for the new sport. The company will open 32 e-sports venues across America and Canada in the next eight years. Each venue will be 90,000 to 120,000 square feet and the home stadium of a different team.

Vehicles

A new winter sport has arrived with the development of the Moonbike. A cross between a snowmobile and a motorcycle, they provide a unique way of traversing the show. They are also fully electric, silent, and much lighter than snowmobiles, helping to keep the mountains snowy for years to come.

CES introduced many sustainable vehicles. The Jeep Wrangler 4xe will be the first hybrid Jeep to enter the market. The Bobcat T7X is the first all-electric compact track loader. There are two new companies that are planning to launch electric vehicles: EdisonFuture and Fisker. The former will release electric solar trucks and delivery vans. The latter displayed the Fisker Karma, an all-electric SUV.

There are also innovations occurring in autonomous driving. Helm develops autonomous vehicles that allow for safer and more efficient autonomous driving for both SUVs and commercial trucks. John Deere announced the release of the first autonomous tractor to help farmers increase yield.

Conclusion

Overall, many exciting new innovations were exhibited during CES. While not all these products will reach a consumer base, it’s exciting to think of the potential benefit these technologies will deliver.

Nightclub Gif by Reb Czukoski for use by 360 Magazine

MERGING VERSES NFT

The future of fashion is the merging of two verses, the virtual world (metaverse) and the physical world. We explore this through the unity of traditional photography and animation—where humans and AI co-exist.

The NFT world is something that is growing and still confusing for many people not directly involved in the producing and purchasing of these new age art pieces. 360 MAGAZINE was able to interview several people directly involved in the production side of NFTs, including producer and model Bee Davies and photographer Jacques Burga.

Interview with Bee Davies

  • What made you become interested in NFTs?

I became interested in NFTs when I started doing virtual production and realized that there was no marketplace for digital art. More than that, there was no fan base. We know famous photographers and people who collect their photographsbut there’s not the same kind of hype surrounding animators. An NFT marketplace not only legitimizes their work, but provides a platform that opens up the door for a whole new kind of collector.

  • How do you respond to people suggesting NFTs are overly expensive and pointless?

Couldn’t you say that about all collectibles? Digital art, like any art, is meant to be enjoyed; the NFT marketplaces and wallets allow you to do that much more easily.

  • What is your favorite NFT?

The one I produced with Jacques for 360, because it exemplifies the merging of the real world and the metaverse.

  • Was it odd to see yourself become an NFT?

Not at all. Since the dawn of social media we have all had virtual versions of ourselves, this is just an overt way of expressing it.

  • What are your biggest artistic inspirations?

I would like to create and produce a completely virtual fashion show for the industry’s top fashion houses (this means AI talent, virtual runways, and digital clothing/accessories…as well as an audience attending in VR). And of course, mint every bit of the digital experience so it can be enjoyed in the metaverse for eternity.

  • What are some upcoming projects you’re looking forward to?

I have a bunch of NFTs that will be dropping soon that I’ve collaborated on with different animatorssome of which feature the actors from the SciFi TV Pilot I created.

Interview w/ Jacques Burga

  • What made you become interested in NFTs?

It’s a whole new way of making business. I enjoy pushing boundaries when it comes to projects related to my field. It also makes me feel there’s always a next step to follow and to explore disciplines that I wasn’t precisely an expert in.

  • How do you respond to people suggesting NFTs are overly expensive and pointless?

To keep the mind open to new ways of mixing technology and creativity may be good advice.

  • What are your inspirations as a photographer?

I am inspired by People and Beauty

  • Why did you decide to blend photographic elements with virtual ones?

Our world has become very virtual. Photography gets elevated when it’s blend with other disciplines such as Art or Technology (virtuality.)

  • What is your relationship with digital artwork?

I’m working on digital projects related to Fashion and NFT. My relationship is continuously growing.

  • When did you become interested in photography?

When I left an internship at a high profile magazine in Paris and decided to become independent and nurture my desire to create fashion.

  • What, in your opinion, is your best piece of artwork/photography?

I cherish every project since it is composed of pieces that create a nice puzzle for me.

  • What projects can we expect to see from you in the future?

I will always want to explore and collaborate with new technologies and artists that share my vision of fashion and people.

NFTs available on OpenSea.

MEET THE TEAM

Media Partner: 360 MAGAZINE

Studio: Daylight Studio

Producer: Bee Davies / Hive Global Media

Photographer: Jacques Burga

Make-up Artist: Sarah Tweedy

Hair Stylist: Christine McManemi

Wardrobe Stylist: Yash Joshi

NFT Marketplace: Opensea

Digital Designer: Edward Harber

Model: Bee Davies 

Animator: Vizzee

Virtual Model Creator: Vizzee

Metaverse Creators: Vizzee / Mercedes Luna Larrahona / Zoë Jane Bernet

PA: Stefanie Murza / Aleko Syntelis

nft image for use by 360 magazine
nft image for use by 360 magazine
nft image for use by 360 magazine
nft image for use by 360 magazine
nft image for use by 360 magazine
nft image for use by 360 magazine
Illustration by Alex Bogdan for use of 360 Magazine

Banner Public Affairs Launches New Artificial Intelligence Tool

Banner Public Affairs is excited to announce the launch of BannerAI – a new artificial intelligence platform that further amplifies Banner’s ability to pair the right reporters with the right story, amongst other expanded capabilities. Custom-built to meet our client’s needs, our tool combines IBM Watson and AI Natural Language Processing to analyze a database of thousands of articles from key reporters and news outlets. From showcasing top keywords and concepts to identifying article sentiment, BannerAI helps our professionals pinpoint emerging trends within industries, select the right reporters to pitch, and uncover the best language to use in pitching reporters. The tool can find clear connections between keywords, outlet, title and reporter – giving next-level insights with 100% confidence. Through artificial intelligence and data analytics, our PR experts can discover prominent insights and recommendations for clients – keeping them one step ahead of their competition.

From showcasing top keywords and concepts to identifying article sentiment, BannerAI helps our professionals pinpoint emerging trends within industries, select the right reporters to pitch, and uncover the best language to use in pitching reporters. The tool can find clear connections between keywords, outlet, title and reporter – giving next-level insights with 100% confidence. Through artificial intelligence and data analytics, our PR experts can discover prominent insights and recommendations for clients – keeping them one step ahead of their competition.

“The combination of Artificial Intelligence blended with our public relations experts takes Banner Public Affairs to the next level,” wrote Brett Thompson, one of the firm’s partners. “By analyzing thousands of stories and providing actionable data, the AI tool allows our PR professionals to find the perfect reporters and outlets to cover our clients’ stories.”

About Banner Public Affairs

Banner Public Affairs executes winning strategies to achieve the unexpected and avoid the predictable. Our bipartisan team of experienced lobbying, public relations, and digital professionals provides best-in-class counsel and executes long-term growth strategies with a short-term hustle, problem-solving mindset. With a track record of victories, Banner is a natural and sought-after partner for the big moments. Banner is headquartered in Washington, D.C. and has offices in St. Louis, Denver, San Francisco and Los Angeles.

statistics illustration via Maria Soloman for use by 360 Magazine

Micro:bit and Raspberry Pi: What’s the Difference?

Back in 2016, the BBC delivered its first mini-computer to one million school children in the UK. Originally unveiled in the summer of 2015, the plan was for the computer to “…change the way children think about their ability to make things happen digitally,” according to then BBC director-general, Tony Hall. 

At the time of the BBC micro:bit’s launch, schools across the country had already been using Raspberry Pi in the classroom for a few years. The Pi was first launched in the UK in 2012 and in the nine years that have passed, this single-board computer has become part of a market that’s grown rapidly, with an estimated worth of $3.8 billion by 2027.

So, what’s the difference between the two? Read on to find out how they compare and what they offer. 

The BBC micro:bit – computers for curious kids

The BBC micro:bit was developed to help children master basic coding and give them the opportunity to gain an interest in programming early in their education. It is known for being basic – but that’s the point. Its purpose is to offer a user-friendly approach to coding for young people. 

This palm-sized mini-computer has a 25-LED matrix screen, two buttons, compass, accelerometer and Bluetooth. It also has 3 PINs so that it can be connected to external inputs and outputs like thermometers, lights, and buzzers. Last autumn, it received an upgrade, with new models featuring a speaker, microphone, and AI capability.

Crucially, it’s a microcontroller. This means that it has no interface that’s accessed by hooking it up to a monitor. Instead, you write a program on it computer and the code is uploaded to the board. 

The Raspberry Pi – computers for everyone

The Pi is a very different device to the micro:bit. This is a credit card-sized single-board microcomputer. Unlike the micro:bit, which is a microcontroller, the Pi has an interface that can be accessed by plugging it into a monitor. While the Raspberry Pi Foundation launched its first microcontroller – the Pi Pico – earlier this year, it’s still known for developing microcomputers. This is significantly different to the micro:bit. 

Another major difference is that the Pi is more advanced. It offers access to a range of applications that suit children and adults alike, with Scratch being a popular option among schoolchildren. 

However, the Pi can be used as a desktop, too. The latest model, the Pi 4, comes is fast enough to operate as a desktop replacement that works well for internet browsing, writing notes, and other basic functions. 

What’s the difference? 

BBC micro:bit was never meant to rival the Pi. In fact, it was designed as a steppingstone for children to learn the building blocks of coding before moving on to the more advanced Pi. 

It’s worth keeping this in mind if you’re trying to decide between the two. If you’re starting out in the world of coding and programming, the micro:bit has what you need. But if you’re planning a bigger project and have already laid the coding groundwork, the Raspberry Pi could be ideal. 

statistics illustration via Maria Soloman for use by 360 Magazine

Seven tips that will ensure your website’s calls-to-action get results 

Offering high-quality products or services is great, but it’s not always enough to make a sale. You also need to ensure you have strong calls-to-actions (CTAs) on your website. 

These are words or phrases, often presented on a button, that tell your customers what to do next. Sometimes, people just need a little bit of a push! 

In this article, we’re going to show you how to optimize your website’s CTAs so you can make more sales. 

Make sure your calls-to-action are bright and bold 

The design of your CTAs is just as important as the wording! You don’t want them to blend in, or readers might not spot them. So, you need to put some thought into how you can make them stand out. 

Typically, CTAs are presented on a clickable button. When choosing the color of yours, try to pick a hue that fits in with your branding, but that will still stand out against the background it’s on. Make sure the button is big enough, too — it should be one of the first page elements people are drawn to when they land on your website. 

Let’s take a look at a few examples for inspiration.

Paramount Plus, a new TV and movie streaming service, has a bright and bold CTA right on their homepage. 

There are two things in particular that stand out: first, the copy says TRY IT FREE. Because Paramount Plus is so new, it’s important that they reel in customers this way — after all, there are a lot of streaming services out there, so people will want to try before they buy. Additionally, the color of the button is a bright and clear blue. Not only does this color work with the company’s branding, but the blue also contrasts well against Spongebob’s yellow, making it even more eye-catching. 

KiwiCo, a kid’s craft subscription service, has a stand-out CTA right on their homepage as well. 

They’ve used a bright and bold green color to ensure their CTA button stands out against the grey background, and they’ve also added a fun light bulb icon that draws the eye. Not only does this help the call-to-action to stand out, but it could also spark a website visitor’s imagination and convince them to click through to “get a crate”. 

Think about how you could ensure your CTAs stand out on your website. What colors would work well, and are there any fun icons you could add for some extra interest? 

Stir up a sense of urgency 

If you create a sense of urgency with your CTAs, you can make your consumers feel like they’ll miss out if they don’t act now. This can lead to more people taking the action you’re looking for right away.

You can help create a sense of urgency with timers that outline when a particular promotion will end, or how much stock you have left, for instance. Let’s take a look at an example of a business that uses this tactic well.

For instance, Amazon likes to let people know when stock of a particular product is running low. They’ll then tell you to “order soon” to avoid missing out on the items you need.

This is a powerful technique that could provide a sense of uncertainty that will be just enough to push people into making a purchase. They even have two different buttons customers can press — one of which says “buy now”, which increases the feeling of urgency. Amazon is the biggest online retailer in the world, so this is clearly a tactic that has served them well. 

Play on your website visitors’ FOMO 

Similarly, fear of missing out, or FOMO, can be a very effective motivator. So, it’s worth playing on this with your calls-to-action. Make your readers feel like people just like them have taken your desired action and are better off because of it!

To provide you with some inspiration for your own CTAs, let’s take a look at a company that does a great job of stirring up a sense of FOMO with theirs. 

Venngage, a company that specializes in helping people to create infographics, makes sure to instil the fear of missing out in their audience in their guide to what infographics are.

Within their article, they promote a webinar they’ll be hosting on the topic, and urge people to “SAVE MY SPOT”. This creates a sense of scarcity, and encourages people to act fast to avoid missing out. Plus, the CTA is presented on a bright green button, which really helps it to stand out. 

If you’re hosting an event or promoting a limited edition product, make sure you make it clear to people that they could miss out if they don’t buy their ticket or item right now. It could just be enough to boost your conversions. 

Provide different calls-to-action for different people

Different people who visit your site might be at different stages of the buying journey. This means it can often be helpful to have different CTAs that correspond to these different stages. For example, you might want to encourage one person to make a purchase, but direct someone else towards giving you a call to get more information about what you do. 

Let’s take a look at some businesses that use this tactic well. 

For instance, you’ll find several different CTAs on Loganix’s link building services page. At the very top of the page, you’ll see a button that urges people to “get started” — this is great for people who have already decided that they would like some help with their link building and that Loganix is their company of choice.

However, people who scroll down the page to find more information will also find a range of other CTAs, such as “learn more” and “read more testimonials”. These target people who aren’t quite sure about this service or want to know more about the company in general. 

This approach is particularly effective for a service-based organization like Loganix. They’re providing something slightly more abstract than a physical product, so people looking to spend money with the business might need more convincing. These different CTAs are sure to point them in the right direction. 

Similarly, Best Value Schools have multiple CTAs on their homepage. The website helps prospective students to choose the next step in their education and career, which is always going to be a huge decision. So, they have different calls-to-action to attract people at different stages in their journey. 

They have options to “find your school”, “view all resources”, “view all rankings”, and more. Think about all of the different types of people who could be browsing this website. “Find your school” targets people who already know what kind of path they want to pursue, while the CTAs that urge people to find more information are more suited to people who are earlier in their journey, and who might not even be sure that higher education is for them. There’s a CTA for everyone. 

Consider who’s likely to land on your website, and what they might need in their current stage of the buyer journey. Do they want to make a purchase straight off the bat, or will they need more information? You should add CTAs that cater to everyone. 

Make it very obvious if you’re offering a freebie

If you’re creating a CTA to promote something that won’t require your website visitors to spend any money, be sure to make that very clear. This can work well for free templates, free trials, free consultations, and the like. 

Keep in mind that offering something for free is also a great marketing strategy in general. It shows people what you do, and is likely to lead to them spending money with you in the future.

To provide you with some inspiration, let’s take a look at companies that incorporate freebies into their marketing and CTAs well.

For instance, Bay Property Management Group, a real estate management company with multiple locations across the east coast, promotes their free property management analysis on their Philadelphia location page. 

You can clearly see where you need to click to get a free property management analysis, as the bright blue CTA button really stands out! Just above their freebie call-to-action, they also outline the benefits of clicking through — doing so will help prospective to find their ideal tenants without breaking the bank.

The company is offering a very valuable service for free, and they’ve made that very clear with their CTA. This is sure to lead to a lot of click-throughs and could drive a lot of future business for the company. 

SocialPilot does something similar partway through their guide to Facebook analytics tools.

They provide their own social media platform so, along with outlining the pros and cons of all the different tools out there, they’ve mentioned and promoted their own. Not only that, but they’ve also encouraged people to try it for free.

The bright blue banner really makes this CTA stand out, and they’ve made it very clear that trying out their tool won’t cost the user anything. They’ve mentioned “free” twice and even clarified that they won’t take your credit card details, so you won’t be stung if you forget to cancel at the end of your free trial. This is sure to convince a lot of people to give it a go and could lead to a lot more sales for the company. 

Could you offer something valuable to your prospective customers for free? If so, make it very clear that engaging won’t cost them anything, and it could actually boost your bottom line in the long run. 

Lead with a strong verb 

The whole point of a call-to-action is to convince someone to do something — that means you should always lead with a strong verb. Words and phrases like “sign up” and “submit” might do the job, but they aren’t very powerful, so you’ll want to go with something stronger for the best results. 

Here are some examples of CTAs with strong verbs that you could use: 

  • Download now
  • Get started
  • Create your account
  • Explore now
  • Discover more
  • Schedule an appointment

All of these CTAs are clear, convincing, and make it very obvious what you prospective customers should do next. 

Inject some personality into your calls-to-action 

You want your prospective customers to engage with your CTAs, and injecting them with your personality can really help. To start, you should identify your brand voice, if you haven’t already.

Consider how you want to address your customers, first and foremost. Are you professional? Funny? Playful? Inspirational? Think about who your audience is and how you want to relate to and communicate with them.

Let’s take a look at a few examples of businesses that do a great job of incorporating their brand voice into their CTAs for the best results. 

For example, Express, a clothing retailer, does this well on their homepage. 

When you first visit their site, you’re presented with a banner that urges you to “join the TikTok challenge”. They’re trying to get their customers to post about their lives post-pandemic, and want them to share their outfits (which are hopefully from Express). This CTA wouldn’t work for every business, but it’s effective for Express, which is a young and savvy clothing brand with an audience that is immersed in the online world. This shows the company is engaging, boundary-pushing, and adventurous, which increases the chance of their ideal customers clicking through and jumping on board with their challenge. 

There’s also plenty of personality in the CTAs that the luxury vodka brand Grey Goose uses on its homepage.

One of their most interesting examples is “uncork the truth”. This phrase suggests a few different things about Grey Goose’s personality. First, using a word like “uncork” is fun and relevant, as they are an alcohol distiller. Second, the phrasing shows that they want to be transparent in how they make their products and what ingredients they use. Consider if you can use a similar play on words in your own CTAs to show off your brand personality.

Summary

Your CTAs are some of the most important aspects of your website! To get people to do what you want them to do, you have to give them an extra push. In this article, we outlined seven different ways to enhance your CTAs, including using your brand personality, improving your design, using strong verbs, and more. There’s work to be done — get to it!

Author bio & headshot

Adam Steele is COO and co-founder of Loganix, which is an SEO fulfillment partner for digital marketing agencies and professionals. The company provides the SEO services that businesses need to grow and achieve their goals. If you enjoyed this article, you can find more SEO guides and templates on the Loganix blog. 

Adam Steele is COO and co-founder of Loganix image for use by 360 magazine
Home Entertainment System illustration by Heather Skovlund for 360 Magazine

Three Ways To Amp up Your Home Entertainment

Your home should be the place you are most comfortable. On top of that, if you’re the kind of person who loves to entertain guests, you want your home to be a place where others can not only be comfortable but have a memorable experience. Here are three things you can do to create a home where you can maximize entertaining others or simply allow yourself to really unwind. 

1. Audio Is Everything 

When you think of an entertaining event, is it possible to think of one that’s totally silent? One reason people love seeing movies in theaters is because the surround-sound audio seems larger than life. When you attend concerts, nothing gets your blood pumping quite like feel the bass resonating in your chest cavity. Whether you aim to entertain with a great home theater or with quality parties, your home audio Nashville must be top-notch. Watching movies is one thing; experiencing them is another. 

2. Drinks Must Be on-Hand

Any good event has interesting drinks available. That doesn’t even mean they have to be alcoholic — having a unique craft soda available can add a unique element to a get-together. Make sure the space you’re hosting parties in has drinks nearby. You might want to have a mini-fridge stocked in the basement, or you could even use an everyday cooler. However it’s done, the point is to make sure nobody has to ask for a drink or question where they might be. 

3. Lighting Is the Cherry on Top 

Going to a friend’s house for some drinks is a party, and parties are great. However, the difference between a party and an event is the ambiance. Imagine going to the exact same event, but their living room has been rearranged and they’ve hung up some interesting lights to create a completely different atmosphere. You are bound to remember that event more than the other everyday parties you’ve attended recently. 

You can accomplish unique lighting in many different ways, and most of them are very simple. The easiest is to buy some string lights that simply plug into your outlets. They can easily be hung temporarily and stored for later use — it shouldn’t take any longer than 10 minutes to set them up every time. You can even experiment with using various colored bulbs in your existing fixtures. You don’t have to go crazy, but just doing something a little different will make a big difference. 

It doesn’t take much to make a party stand out. If you have a quality sound system, you’ll already be leaps and bounds above the average event that has TV speakers or a run-of-the-mill stereo. Just like going out to eat, your friends will be happy if they never have to ask for a refill on their beverage, and you can really make the event memorable by changing the atmosphere. Don’t think you have to do all of this for other people, though — doing all of these same things for yourself will make for an incredibly relaxing night in.