Posts tagged with "digital influencer"

Vaughn Lowery illustration by Allison Christensen for his book Move Like Water x Be Fluid produced by 360 MAGAZINE

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Move Like Water × Be Fluid

By Katrina Tiktinsky

Vaughn Lowery, founder and publisher of 360 MAGAZINE, is set to release his first book this month. Move Like Water × Be Fluid is a stunning memoir documenting the author’s journey from a childhood in the Detroit projects to a successful career in fashion and media. The arc of this remarkable passage twists and turns in surprising ways, ensuring readers will believe in the concept that this life truly is what you make it. The text will debut as an exclusive multi-volume installation within 360 MAGAZINE and marks the inception of the brand’s foray into publishing.

This provocative coming-of-age story explores the power of branding strategy, a technique the writer developed at an early age and carried with him throughout his lifetime. Lowery, from the time he was a young child, is able to comprehend that one’s innate, individual self is their greatest commodity in life. Through the highs and lows that inform his experience, he stays true to that ideal. Lowery puts forward a raw and compelling narrative of a child, and later a man, who repeatedly picks himself up, reimagines his life, and finds innovative ways to move forward. The self-empowerment so emblematic in Lowery’s character and story promotes readers to adopt the author’s tactics in their own lives.

The influence of prominent civil rights leader Joseph Lowery, the writer’s grandfather, is prevalent in this work. A beacon for both hope and progress during the Civil Rights Movement, the legacy of Joseph Lowery weighs heavily on the narrator. This, along with his upbringing and existence as a black man in America, make Lowery both introspective and contextually aware when it comes to race. Moreover, draws parallels between the movement his grandfather championed and led, and the Black Lives Matter movement of today, exposing the failures of our system and calling for meaningful, systemic change. Both Joseph and Vaughn Lowery are members of the first intercollegiate historically African American organization Alpha Phi Alpha. Lowery simultaneously considers the work he can do, as a singular human being, to forward social justice causes in his day-to-day life and interactions with others. 

In 1920, his grandmother, Agnes Christine Moore Lowery (the little girl in the blue dress, also a member of Alpha Kappa Alpha), came with her grandmother to become the first black to vote in Tennessee. The kids’ book, The Big Day, depicts their journey the day she voted, now available on Amazon here.

Photo of LaJUNE by Armon Hayes for 360 Magazine

Photo: Armon Hayes, Talent: LaJUNE

In the year 2020, which has been afflicted with an overwhelming amount of change, there has never been a timelier moment for insight from a man like Lowery. As mentioned, Lowery’s deep ties and connections to racial justice in America feels incredibly relevant, as do his thoughts on digital media, something Lowery pioneered years before COVID-19 forced the world hurriedly online. Constantly at the forefront of social change, Move Like Water × Be Fluid offers an understanding of the current moment, yet looks forward to the possibility of an evolved, cosmopolitan world. One that Lowery aspires to through all his works, including this installation and 360 MAGAZINE.

As we follow the author through grade school, high school and on through Cornell University, we collect advice from a myriad of powerful secondary characters. From all walks of life, these secondary support systems offer Lowery the push he needs to continue on striving towards something better. We watch Lowery model the work ethic of his admired older sister, gain confidence from an encouraging teacher, change the trajectory of his life due to a neighborhood mentor, and learn from the critique of a Residential Advisor. This self-help-book stands apart for never failing to appreciate the importance of an individual’s support system. Fittingly, while the book catalogues Lowery’s journey to success, it inspires and encourages readers in the same way Lowery’s community uplifted him – to take action towards a meaningful life.

Comparable titles to Move Like Water × Be Fluid include other stories of individuals who later turned to publishing their experiences in self-help books. Numerous celebrity examples include Becoming by Michelle Obama, Shoe Dog by Phil Knight, or The Path Made Clear by Oprah Winfrey. These titles, as well as Lowery’s first book, all feature introspection and explanations regarding the course of the authors’ lives. 

The following descriptions outlines the chapter-by-chapter journey within Move Like Water × Be Fluid.

Chapter 1: The beginning of Lowery’s journey is marked by his complicated childhood in Detroit, distinctly connected to his sense of place and community. Financial struggles and surroundings reminiscent of the song “Gangsta’s Paradise,” as well as the author’s early experience with assault contextualize the course of Lowery’s life.

Chapter 2: A childhood mood, coupled with the realization of his intelligence, swiftly changed the direction of Lowery’s life. Following a move to New Jersey to live with his older sister, Lowery’s early experiences of racism shine a light on his passion for racial justice today. The opportunity to participate in an honored education program again changes the trajectory Lowery follows.

Chapter 3: This chapter offers insight into the ups and downs of high school, a narrative many are familiar with. Yet, Lowery’s poised observations throughout the chapter reflect his early understanding of the world.

Chapter 4: After a remarkable yet complex journey through high school, Lowery achieves the first of many dreams by gaining the chance to attend Cornell University in New York. At Cornell, he is able to expand his understanding of self and what he hopes to accomplish.

Chapter 5: Saks Fifth Avenue recruits Lowery to work in their corporate office, marking Lowery’s first foray into the world of economics and fashion. The advice he gains from mentors in the field prompts him to shift towards a career in acting and modeling, supplemented by working in the Medicare Department of U.S. Healthcare.

Chapter 6: New York, in all its hectic nature, pointed Lowery west towards California where he could further capitalize on his talents in the entertainment industry.

Chapter 7: This chapter details one of the events in Lowery’s life for which he is best known: his commercials as “Joe Boxer Guy” that overwhelmed the nation. Following ups and downs in Los Angeles, this success cemented Lowery’s understanding of his own talents as well as his ties to L.A.

Chapter 8: Following an offensive home invasion, Lowery pivots to continue embracing what life throws at him with appearances on NBC’s “Scrubs” and “America’s Next Top Model.”

Chapter 9: With plenty of capital and the space to complement his next steps, Lowery founded 360 MAGAZINE in 2008, powering through the tidal wave that was the recession all due to his own brains and the belief in his product and brand.

Chapter 10: After another painful reminder of the inadequacies of the justice system in America due to an unjust prison stay, Lowery’s comprehension of what is truly important is once again realigned. Despite his negative experiences, his magazine is able to be on the cutting edge of the Los Angeles scene.

Chapter 11: The number 360 is ubiquitous to Lowery – one embodies the other. His appreciation for both his own capabilities and expertise, as well as the ones of others, assures his magazine and brand are constantly evolving. 

Chapter 12: Thinking on the future following the tragic death of a friend, Lowery is nowhere near finished and is more than ready to continue is many metamorphoses. He now exists in a space where he strives to empower others, all around the world. 360.

Move Like Water x Be Fluid, by Vaughn Lowery, is available this month exclusively on the 360 MAGAZINE’s website. 360 MAGAZINE has received numerous accolades, and has recently been featured on Dancing with the Stars. Stay in touch by following both Lowery (@vaughnlowery) and 360 (@360magazine)

For additional info on Vaughn Lowery visit Wikipedia and IMDb.

Rita Azar illustrates relationship article for 360 MAGAZINE

In With the Old – The Eccentricities of Generation Z

Gen Z is….strange.

Born at a time where the Twin Towers were gone, Limp Bizkit were popular and Manchester United were kings of Europe, the genesis of Gen Y was certainly an exercise in the bizarre. 

It’s no surprise, then, that those born at the turn of the millennium have no shortage of quirks. 

Whether it’s the surreal sense of humor, ‘depression memes’, mumble rap, or hydro flask stickers, the self-expression of Gen-Y’ers is certainly much, much different than previous generations.

Why Are Gen-Z’ers So…Weird?

I don’t mean to use the word ‘weird’ in a derogatory fashion, much the opposite. This generation is more in-tune than ever in noticing, documenting, and even embracing, the absurdness of the human condition in the form of social media and news outlets – and their methods of self-expression are something that Existentialist philosophers would turn their heads at. Maybe this is due to the abnormal cauldron that was boiling away during Gen-Z’s formative years, and what ongoing events are continuing to influence the young minds of Gen-Z.

The 2000’s were a strange decade for us Westerners. We were getting to grips with the Internet, and the juggernaut of social media was in its infancy – never before was it so easy to connect with, talk to, and even stalk, our friends, families, and our friends’ friends. With the all-seeing visibility of social media platforms, Gen-Z developed a level of expectation and social pressure that was completely unknown to their predecessors. 

Generation Z was the first generation whose presence was truly immersed in the Internet. The effect of the Web can be seen not only in their sense of humour, but also their fashion choices, too. 

Gen-Z’s Value Comfort Above All Else

The rise of athleisure clothing in recent years has brought with it a level of comfort that other styles simply can’t offer. 

Though wearing gym-gear to the office sounds like something out of 1990s Silicon Valley to some, it’s become the norm to arrive at the office wearing yoga pants and a T-shirt. 

The rise of social media influencers have definitely had a part to play, too. Celebrities are often seen in public wearing candid, gym-based uniforms, and actors like Dwayne Johnson and Hugh Jackman have helped make healthy lifestyles cool. 

Not only does athleisure provide comfort, some of it is pretty damn stylish nowadays – and both are attributes that Gen-Z’ers value. 

 Are The Early 2000’s Back?

The fact that the early-2000s were twenty years ago is unfathomable for most of us. 

Simpler times, they were, but at least the 2020s have resurrected some nostalgia-inducing outfits for us to remember days long gone by. Whether it’s tiny sunglasses, low rise jeans, or mesh tops (for both men and women) some of the outfits worn by Gen-Z’ers are enough to usher in years of nostalgia, for better or worse.

Luckily for us, frosted tips, and baggy, Eminem-esque t-shirts remain on the ash heap of history, for now anyway.

Perhaps this return to the early-2000s is simply Gen-Z’s returning to the outfits they saw in their youth – perhaps it’s meant as an antidote to today’s current crazy climate, one that will unquestionably define their twenties and thirties. On the other hand, it could be neither of those – and Gen-Z’s are simply wearing them because they like them. Either way, retro-inspired get-up is all the rage in 2020. 

The Gen-Z Story Continues to Get Stranger

Those who are a part of Generation Z have had lives book-ended, so far, by two world-defining events – the 9/11 attacks and the ongoing coronavirus pandemic. It will be interesting to see how this weird and wonderful generation deals with the latter – and what social, personal, and political repercussions they have to deal with. Generation Z have always had their own way of doing things, and their thirst for eccentricity shows no signs of slowing down.

Anne Welsh

Interview with Instagram influencer Anne Welsh

In simple terms, Anne Welsh is a hard-working, fashion-driven mum, who shares her lifestyle and experiences of positive living on Instagram. But she is also much more than that. The former Chairperson of the UK Sickle Cell Society and Founder/President of ‘Arise Consult’ is a passionate advocate for people with chronic illness.

Anne influences many people with her fashion style, travel and lifestyle in general. But sharing content of her everyday life has resulted in her gaining nearly a million Instagram followers.

Prior to becoming a social media influencer, Anne had a formidable academic career focused on obtaining an Accounting and Finance Degree as an undergraduate and then attending the prestigious ‘Cass Business School’ in London to complete a further Master’s degree in Investment Management. Before founding ‘Arise Consult’, her career roles included Vice President at New World Capital and Senior Vice-Associate of Marketing at Investment Bank, Lehman Brothers and Neuberger Berman.

Being a mother has changed Anne in many ways, but especially in her views on ‘compassionate’ fashion for women. She shares her advice to future bloggers and reveals how she became an Instagram influencer.

Anne, how did you build up the huge following you have on Instagram? How did all start?

I must say it wasn’t an easy start. It was a journey that still continues every day. Firstly, I had an aspiration to be an influencer and role model for family living as well as for people who are challenged by chronic diseases; however, I was not exactly sure how to achieve that goal.

I researched multiple platforms and the right platform for me was Instagram. I have now been involved with Instagram for two years and the platform continues to improve in allowing users to post with more sophistication and gain more followers. I find that I can directly approach anyone in the community and learn from other people’s experiences.

A theme that has always permeated my story boards is to promote the awareness of sickle cell disease. As a sickle cell sufferer, I felt obligated to tell positive and uplifting stories that would inspire others to achieve great things in their personal lives. I also found out that this positive approach to life has been embraced by many people living ordinary lives, but who are looking for a ‘new spark’ or who may be facing personal challenges outside of their control.

Building my Instagram following was not something that happened over night. You must post regularly and gradually; through comments and likes, you become to understand what people like and prefer to see posted. Improving on the posting experience is an evolutionary story. Be patient, as success is unlikely to happen quickly.

What are your posts all about and how do you interact with your followers?

My posts are usually centered around my personal experiences; travelling, beauty, fashion and lifestyle, with an important focus on health. Fashion is almost always a part of my posts and I get to work with my children and family on these aspects. Styles & certain fashion looks become my form of communication, an expression of my femininity, a way to find new statements and rediscover myself. That is why I love to showcase fashion and beauty aspects.

Sharing travel destinations is typically another function of my job description. I am fortunate enough to travel to many places internationally as well as locally across the UK. London itself is a world class destination with so many great photo opportunities. When I am at a location it requires significant schedule and logistics planning so that I can fit in business meetings between getting to photogenic sightseeing locations. Sometimes this can be very difficult to accomplish, and discipline is the key.

I am also happy to show some details of my family life, specifically woven around those interesting moments I share with my kids, my nieces and nephews and the family’s daily routine. I have found this part of my postings to be very popular. I am sure my followers encounter many of the same challenges I do with having a family, so it is a common bond we share.

What is your partnering philosophy with different brands?

I am very selective with brands. I usually accept invitations from only a small percentage of the brands that approach me. The first hurdle for a brand that seeks collaboration with me is I must love the product or service. If I don’t hold that passion it will come across to my followers as not very genuine and this will not achieve the marketing results of the product. When I post something which includes a brand, it is because it is the best in the sector.

Another key aspect of my personal brand, Anne Welsh, is that I interact with my followers. I work diligently to keep them updated and I personally respond to many of the questions I am asked. This level of interaction is actually a key requirement of the clients that approach me.

What is your best advice for people who want to become Instagram fashion or lifestyle bloggers?

My best advice for anyone who wants to be a lifestyle or fashion influencer is to be yourself. I think the only way to achieve success is to be original and at the same time be able to translate that originality into your own distinctive brand that companies can see as being useful for their business.

My passion for my family, the fact that I suffer with sickle cell disease and where I live have all been instrumental in developing my original offer. I would also follow-up that to say this is a very competitive market and clients are becoming much more savvy in how and at what level they pay Instagram influencers.

Using the fashion theme as an example, I consistently showcase my ‘Passion for Fashion’ and prominently display my latest looks on my website and on my Instagram page. You don’t have to have a million-dollar wardrobe, but you have to be thoughtful in what you purchase and research how these pieces can be recycled in unique ways.

Do you have any special projects coming up?

I have a very special project coming up, that is so dear to me. It has been my absolute dream for the last ten years to complete a book that improves the awareness of Sickle Cell Disease. My greatest influence will be to showcase to sufferers that your quality of life can be improved; that there is hope. The book is a memoir of my life, and the daily challenges that I have faced and how I have overcome them to be where I am today.

The book will be released on 19th of June to coincide with the United Nations Sickle Cell Day.

JERRIS MADISON

Jerris Madison is a Los Angeles-based noted Fashion Photographer who is also the Publisher and Editor-In-Chief at OBVIOUS Magazine. OBVIOUS Magazine is one of the most influential magazines with a global reach of 4 million each month via social media and obviousmag.com.
Among his clients are Kevin Hart, Essence Magazine and Eva Marcille. Jerris’ most recent work was featured on the Dianne Reeves 2015 Grammy win for Best Jazz Vocals Album.

A Detroit native, Jerris finds his stability through family and friends. Noted for always “living his best life”, this perspective was put to the test in November of 2014 when Jerris lost his right leg to Chondrosarcoma Bone Cancer.

Not one to be slowed down, Jerris views himself as a survivor and continues to play varying roles such as Image Consultant, Social Media Expert, Film/TV Wardrobe Stylist, Motivational Speaker, as well as Photographer. He hopes that his story and experience will lead him to become an author, global philanthropist, potential talk show host, and even docuseries that focuses on his life and the stories of other amputees around the world.

Editor. Fashion Chief. Photographer. Survivor! Jerris Madison, you deserve this ovation!

Jerris mogul, 360 MAGAZINE, obvious MAGAZINE

Jordyn Jones Releases New Video

Can’t Say No written by Damon Sharpe, Eric Sanicola, Jimmy Burney, and Jordyn Jones.

Produced By: Damon Sharpe, Eric Sanicola

Music video directed by Alex Di Marco

Produced by: Hustlecake

Watch the video for Can’t Say No here

Jordyn Jones is a singer, actress, dancer, model and social media influencer. Jordyn got her break as a dancer in “Abby’s Ultimate Dance Competition”, which led her to perform on the biggest stages including MTV Video Music Awards, Nickelodeon Kid’s Choice Awards, Dancing with the Stars, etc.

Her social media following started to skyrocket because of her newfound fame. As a digital influencer, Jordyn has secured deals with some of the most reputable brands such as Revlon, Sprint, MaybellineNY, and Warner Bros Studios, and modeled for brands such as Prada, MiuMiu, Guess, Mudd Jeans, Brandy Melville, and Skechers. Her infectious personality has also landed programming contracts with AwesomenessTV and Facebook.

Jordyn’s singing career is gaining momentum quickly as she garners attention from industry professionals. She continues to release music through Capitol Music Group, some of which has been licensed in film, television, and brand campaigns. Jordyn is currently in the studio recording new music and will be touring in Fall 2018.

Jordyn’s acting credits include a starring role in Brat’s digital series The Overnights, Disney Channel’s “Bizaardvark”, and YouTube Red’s “Dance Camp” (directed by John Chu).

Jordyn is an all-around force to be reckoned with and definitely one to watch this 2018!

Instagram @jordynjones

Twitter @jjjordynjones 

Youtube Stepsgirl 

Jessica Markowski

Jessica Markowski is a model and digital influencer with over 175,000 followers on Instagram. Although she was born in Poland, Jessica is native New Yorker living the ‘American Dream’ as a full-time Instagramer and has shared her social media tips with various A-list publications. This time with 360!


How to start


I think it is first important for you to understand your niche. You have to have a core understanding of who you are, what to represent and what can differentiate you from everyone else. I think from you know your values, you can create Instagram into a business that can hopefully lead to becoming full-time.


How to know what is my field 


I think that ties a lot back to knowing yourself. Know your passions, your hobbies, your line of work, and know what it is that YOU are good at. If you are an amazing photographer, show that. If you are good at cooking, show that!  I think you just have to figure out what is special about you that you would want the world to admire and know you for.


How to get followers


I think gaining a following is different per individual. But here are a few things I think are a good place to start:


1. Use the right hashtags. Hashtags are a great way to introduce your platform to people who have not seen your account in the first place. It increases the number of eyes on your page.


2. Create a good visual. I think the photographs would be high-level quality, portray a particular emotion. I think those of main reasons why we are compelled to follow certain people in the first place.


3. Post at a particular time. From doing this for a period of time, I have a home to realize what time of day my audience is most engaged and most likely to like my photo.


How to influence others


Here are my top 4 values I kept with me in hopes of becoming influential: 


1. Be very honest about your emotions and own them. 


2. Show you are glad for others.


3. Be strong for others.


4. Choose to be happy.


How to maintain 


I think it certainly is important to know and connect with your audience. Know who they are, what they like. Try to understand what is the core reason why they are following you in the first place. I think about that before every outfit, every partnership I make, every shoot I have. Not only do I want the image to satisfy me, I want to satisfy everyone who is inspired by me.

 *photo: Leslie Moncada


Recently in Huffington Post: http://www.huffingtonpost.com/entry/making-instagram-a-full-time-career-an-interview-with_us_58c0f07ae4b070e55af9ebb9


KRISTOFFER FORBY

Story: Vaughn Lowery

Photo: Jonas Togo

Kristoffer Forby is a 21-year-old Scandinavian celebrity/model who hails from Denmark. Over the past few years, he’s been featured in numerous ad campaigns around the world: ASOS, Adidas and Nike.

In 2015, Forby was discovered by a Barneys New York store manager while shopping. Shortly after, he booked various editorials for online fashion magazines. Fast forward two years, he’s become one of the most sought-after international talents of today. 

As of late, he’s become a top digital influencer who boasts over 548,000 Instagram followers and has recently set up a YouTube channel where he curates his daily travel adventures alongside of his closest friends.

http://kristofferforby.com