Posts tagged with "YouTuber"

Heartbreak Highway via Colin Citron for Elektra Music Group for use by 360 Magazine

guccihighheels – Heartbreak Highway

Genre-defying artist, producer and songwriter guccihighwaters has released his major label debut EP, heartbreak highway. The six-track collection is available to stream and download via Public Consumption in partnership with Elektra Music Group HERE. To celebrate the EP’s arrival, guccihighwaters has unveiled a brand new official music video for intimate piano ballad, “believe.” Watch the Ross Ginsberg-directed visual on guccihighwaters‘ official YouTube channel HERE.  

“My goal with this new EP was to showcase how much I’ve grown over the years, especially with my lyrics and vocals,” shares guccihighwaters. “I’ve been having so much fun experimenting with new sounds, and I truly believe this is my best music yet. I’m so glad to put it out into the world.”

In late 2021, guccihighwaters holed up in a Los Angeles studio with producer Courtney Ballard [Waterparks]. He absorbed the spirit of diverse inspirations, ranging from Lionel Richie‘s “Dancing on the Ceiling” and the Drive Original Motion Picture Soundtrack to The Weeknd. “Courtney played a bunch of eighties beats for me,” guccihighwaters recalls. “I was into a lot of synth-revival music, so it was cool to hear where it came from. I took the synths and the drum grooves and morphed my style to fit those elements. It felt natural.”

guccihighwaters announced his signing to Public Consumption last month alongside the release of tracks “crash my car” and “devil on my shoulder.” Earlier this month, he formally announced the heartbreak highway EP and unveiled the synth-driven single “the chase” alongside an official music video. Signifying a new era in guccihighwaters’ ever-evolving sound, the EP’s early releases arrived to immediate praise from Alt Press, Consequence, Ones To Watch and more.

guccihighwaters is currently on the road in North America supporting nothing,nowhere. The 25-city trek kicked off last month and will conclude on May 27 in New York, NY at Irving Plaza. The bill also includes Poorstacy, carolesdaughter and Snarls. This fall, guccihighwaters will support nothing,nowhere. on tour in the UK and Europe. A complete list of upcoming tour dates can be found HERE

heartbreak highway follows guccihighwaters’ 2021 album joke’s on you. Arriving to widespread acclaim, KERRANG! promised, “Whatever genre you label the tunes, the music of guccihighwaters doesn’t joke around when it comes to conveying emotion in its rawest form.” Alt Press lauded the “accomplished artist poised to be a star,” while Ones To Watch proclaimed, “the sounds from singer/producer Morgan Murphy are as raw as it gets.” Billboard applauded standout single “rock bottom” [feat. nothing,nowhere.] as “the highlight of guccihighwaters’ joke’s on you album,” and NME praised the track as “an introspective blend of alt-rock and dark hip-hop flourishes—a marked progression from the online emo scene.” 

About guccihighwaters

guccihighwaters glides through a soundscape familiar enough to catch your attention, yet futuristic enough to hold it. The artist, singer, and producer not only blurs the lines between alternative, R&B and hip-hop, but also the boundaries between yesterday, today and tomorrow. Growing up in between Long Beach, NY and Ireland, he maintained a diehard passion for music. After discovering Yung Lean at 18-year-old, he crafted beats all night. A year into this evening ritual, he picked up a microphone and penned lyrics to anesthetize the pain of his first breakup. His first collection of songs comprised the post death EP in 2017. Among many standouts, the fan favorite “i’m so sick of this” gathered 51.6 million Spotify streams and counting. In its wake, he unleashed music at a prolific pace, including multiple EPs and his 2021 full-length debut, jokes on you. Along the way, he toured with Lund, Lil Lotus, Smrtdeath, guardin, and nothing,nowhere.

Influencer article via 360 MAGAZINE

Influencers Who Brunch Campaign Released

Brunch just became more fun with the release of chef Serge Krikorian’s latest campaign touted Influencers Who Brunch.  The host of Cooking with the Kriks and co-owner of Vibrant Occasions Catering is celebrating the first anniversary of the Youtube cooking show on April 19, 2022. Viewers of the show learn to cook popular recipes from around the world with exciting guests on each episode who are entrepreneurs, influencers and interesting people in Krikorian’s orbit.

The Influencers Who Brunch campaign was designed to showcase a taste of what viewers can expect on season two with more international dishes and special sauces.  Krikorian invited four of the show’s favorite local influencers who had been previous or upcoming guests on Cooking with the Kriks. Lifestyle blogger, Mary Kate Whitmire of Chic Little Honey, fashion influencers, Sarah Jo Reynolds and Alisha Curtis, as well as beauty influencer, Karen Alejandre of Kay P Beauty XO attended the brunch at a chic AirBnb called The Modern Rock in the SOMA district of Little Rock, Arkansas.  

Featured in the brunch campaign are tasty options such as panzanella salad, loaded hummus, crudite dippers, labneh and avocado toast with whiskey-cured salmon to name a few. Chef Serge Krikorian is planning to offer more obscure recipes in season two with the commitment to making them easy enough for anyone to cook.

“We plan to switch up the format slightly for season two of Cooking with the Kriks. In season one, we asked our guests what they would like to cook and that became the featured dish of the episode. This season, I am committed to showcasing some of my favorite international recipes, which are not as mainstream as season one’s dishes. I’ll be choosing each episode’s featured recipe,” says chef Serge Krikorian.

Hometown nano-influencers and micro-influencers have played a key role in Krikorian’s catering company’s marketing efforts over the past year. For the most part, his team already knew several of the influencers from multiple previous catering gigs, but it has been effective working with them in this new way. 

Krikorian’s team invited their colleague, Althea Wiles with Rose of Sharon Floral Design Studio, to the brunch where she gifted custom pieces of her living floral jewelry to each influencer. Wiles provided florals for the dining areas as well. Other creative team members involved were Sydney Rasch of Art/Photography by Sydney Rasch, Brian Weaver of KB Studios and Meredith Corning with Meredith Events.

The campaign is available to inspire people to gather, create memories and hopefully be inspired to try some of Krikorian’s recipes available on Cooking with the Kriks. It will serve as a visual for his new baby, Our Mobile Kitchen, which is a pristine fully-transportable kitchen that can be taken on location to large events or private homes for dinner parties. Our Mobile Kitchen offers a solution for those locations without a kitchen to cook in or simply for anyone hosting an event or party that wants to keep their space clean.  The mobile kitchen allows chef Serge Krikorian and his team to cook foods that must be cooked on location just prior to serving due to health and safety regulations like seafood and steaks.

Snoop dogg makes an appearance inside 360 MAGAZINE

Snoop Dogg × FaZe Clan

FaZe Clan, Inc. (“FaZe Clan”) the digitally native lifestyle and media platform rooted in gaming and youth culture, announced that the entertainment icon, avid gamer, and owner of Death Row Records Snoop Dogg will become a member of FaZe Clan’s talent network and, upon closing of the previously announced business combination with B. Riley Principal 150 Merger Corp. (NASDAQ: BRPM)(“BRPM”), will join FaZe Clan’s board of directors. Snoop Dogg joins FaZe Clan’s robust talent collective of gamers, creators, entertainers, and esports professionals. He will represent FaZe Clan with the official name “FaZe Snoop.” As the latest talent member of FaZe Clan, Snoop Dogg will co-create content, participate in key business initiatives, and launch merchandise with the brand while appearing across FaZe Clan’s platform. Watch the announcement video HERE.

FaZe Clan announced on October 25, 2021, that it will merge with BRPM, a special purpose acquisition company, to become a publicly traded company. The transaction is expected to close in Spring 2022. In his role as a director, Snoop Dogg will bring his extensive entertainment industry insights and his passion for Web3, gaming, and culture as FaZe Clan charts its course as a public company. A full list of the expected post-merger Board of Directors will be announced later this month.

“The organic relationship between FaZe and Snoop has been building for years now, so we are thrilled to officially welcome FaZe Snoop to the family. As the original internet kid, and a first-generation gamer, Snoop has always understood the cultural connection between music, lifestyle, and gaming,” said Kai Henry, Chief Strategy Officer of FaZe Clan. “Today, Snoop is a prominent voice in the emerging Web3 community and we have exciting plans to create together in the metaverse, driving new engagement opportunities for both of our fanbases.”

“It only makes sense to partner with FaZe Clan as both a team member and on the Board of Directors,” said Snoop Dogg. “The youth identifies with their brand and that’s something my son Cordell knew, which is why he brought us together.”

“As I’ve been watching what FaZe Clan has been building in the gaming space, I knew there was a natural connection with what my dad has been doing,” said Cordell Broadus, Creative Consultant, Channel 21. “When I look at the two brands, I was inspired by the synergy they could create so I brought them together in this partnership. I can’t wait for the world to see what we are about to do.”

Beyond becoming a talent member of FaZe Clan, Snoop Dogg will also launch a community outreach program centered around charitable activities that support youth. A display of this community outreach collaboration took place during Super Bowl weekend in February. FaZe members played in a co-branded FaZe Clan x NFL flag football game and for each team’s participation, $25,000 per team was donated to youth sports. FaZe Clan’s donation went to Snoop Dogg’s Youth Football League.

Snoop Dogg joins FaZe Clan’s talent collective of over 85 members which consists of world-class gamers, influential content creators, and personalities whose following expands beyond the world of gaming. Members include NFL star Kyler “FaZe K1” Murray, Lebron “FaZe Bronny” James Jr., Lil Yachty aka “FaZe Boat,” and Offset aka “FaZe Offset” and as part of the roster, they represent FaZe Clan in the gaming community and across the converging media and entertainment industries. 

Maria Becerra via Facci PR for use by 360 Magazine

Interview with Maria Becerra

Maria Becerra, or “the Girl from Argentina”, is an up-and-coming pop star, who despite only being 21 years old has become Argentina’s most-streamed artist. Starting off as a YouTuber, she quickly rose to fame and is now signed to 300 Entertainment (Young Thug, Meghan Thee Stallion.) 360 got the opportunity to talk with her about her life and rise to fame.   

  1. How would you describe your style of music?

I think that I have a very melodic and versatile musical style. In the studio, we always try to ensure that each song has a varied melodic line, with different nuances, that above all… sounds familiar to the public. I have [traversed] several genres and in all of them, I was able to find how to make my style fit. I heard out there that they call me “The queen of weeping” [laughs] because I have many songs that are for dogging and dancing, and others that are a bit sad.

  1. How did you first become interested in creating music?

From a very young age, art was important to me. I learned how to sing, act, and dance. In my house, [we] listened to a lot of music. For a while I did covers and interpretations of famous songs, I think I was absorbing that and at one point I felt the need to start expressing myself with something of my own and I did. I was not 100% sure, I had many insecurities, I was afraid to know how… [people] …were going to receive my music, and also if this was really my path. Luckily things turned out… [positively] …and today I have no doubts that yes, I was born for this and I am very happy [making a] living from music.

  1. Which songs are you most proud of?

Mm, they are all special and fill me with pride. You can’t say just one. If I have to think quickly… [about] …which one I like the most, maybe… “Close to You” or “My Debility.” That song is very special. I cried a lot while making it and recording the video.

  1. You were a Youtuber before becoming a singer. How was the experience of transitioning from an influencer to an artist?

It was a beautiful experience, and I am grateful that it was like that. The change in my life was… [immense]. Being [on] YouTube gave me the opportunity to get to know me and lose my fear of exposure. …having had the experience of being a YouTuber served as the basis for everything that happened to me later.

  1. What is your favorite fan moment?

My favorite moment is when… [fans] …tell me… that my music… [is relatable] …to them. It’s amazing how something I do with all my love in the studio can reach so many people and positively influence their lives. ….we would…talk to …different fans, and at one point a girl told us that with “Tell me how I do”, one of my songs, she had declared her love to her girlfriend. I found it beautiful. Those moments fill me with happiness.

  1. How does it feel to have reached this level of popularity so young?

I still don’t think… [I’m famous]. It seems incredible to me, but I take it easy. I do not despair and try to have the same life as always. I surround myself a lot with my friends, my family, and my pets who are my ground wire and remind me of where I come from.

  1. Why do you refer to yourself as ‘The Girl from Argentina’? 

In general, it is known that many discoveries have occurred accidentally in the world, and this was no exception. [laughs] When we recorded “Animal” with Cazzu, at last, in the part of the song’s guidelines I said “Las Nenas de Argentina”… referring to the two of us. Apparently, people heard “La nena de Argentina” and everyone loved that I refer[red] to myself that way. From there I started to use it as my brand, and I feel that it gives me a special power for transmitting to everyone that my music is made and is from Argentina.

  1. Who are your influences?

Wow, many! But especially Ariana Grande, Beyoncé, and Rihanna. I think they are very important to me. I watch their shows and videos a lot.

  1. How did it feel to join a label as prestigious as 300 Entertainment?

[It was] an honor, I am very happy with them. They are also always very affectionate with me. Since their office is in Los Angeles, we don’t see each other that often, but when we do it’s very nice because they always surprise me. I know the whole team takes care of me and they want the best for me, so I respect them and thank them very much.

  1. Your most recent EP blended many different genres. Which genres would you like to experiment with in the future?

I like “Bachata”, I think more songs like… [that] …are coming, but as I said before, I don’t want to pigeonhole myself and today I am here to experiment. So, in 2022, you can be surprised. 

  1. What can we expect to see from you in the future?

I feel like it’s going to be a great year this year. We are working to make it so. I’m locked in the studio; some songs are coming out that are tremendous. I am already anxious for you to listen to them, so a new album is coming, trips and several shows in Argentina and Europe. We will be on the move. We hope to reach many places and have everyone dance and sing my music.

Maria Becerra inside 360 Magazine.

SPOTLIGHT ON MARÍA BECERRA

María Becerra is a tour de force. The Argentinian songstress, known as “la nena de Argentina” released her second EP in 2021, embracing and experimenting with hip-hop, reggaeton, trap, R&B, salsa, and more to craft her new sound. Described as a “leading voice in Argentina’s urban pop movement,” Becerra is a star on the rise. As the first Latin artist signed to indie American record label 300 Entertainment and with a Latin Grammy Award for Best New Artist pending, it is clear despite her successes already, she is only just beginning. She sat down to answer a few questions for 360 Magazine including how she got her start in music, the story behind her nickname, her influences, and what to expect from her in 2022.

How would you describe your style of music?

I believe I have a very melodic and versatile musical style. In the studio, we always try to ensure that each song has a varied melodic line, with different degrees of nuances. Above all, we aspire to make a melody that sounds familiar and enjoyable to the public. I have experimented with several genres and in all of them, I was able to find how to make my own style fit within them. I hear they call me ‘the Queen of Weeping,” which makes me laugh. I have many songs that are for dogging and dancing, and others that are a bit sadder.

How did you first become interested in creating music?

From a very young age, art was important to me; I learned how to sing, act and dance as a child. In my home, we listened to a lot of music. For a while, I did covers of famous songs as I learned. I think I was absorbing different music and styles to the point where I felt the need to start expressing myself with my own works. Despite this desire, I was not 100% confident in my abilities yet and had many insecurities. I was afraid of how the public would receive my music and doubted if this was my true path. Luckily, things turned out in a positive way. Today, I have no doubts that yes, I was born to create music and it brings me a lot of joy.

Which songs are you most proud of?

Mm, they are all special to me and fill me with pride. It is difficult for me to pick just one. If I had to choose one, my first instinct is to say Ademas De Mi or Mi Debilidad, that song is very significant to me as an artist. I cried a lot while making it and recording the video.

You were a Youtuber before becoming a singer. How was the experience of transitioning from an influencer to an artist?

YouTube was a beautiful experience, and I am grateful that the opportunity was a positive one. The change in my life was progressive over time. Being on YouTube allowed me the chance for people to get to know me, while I gained confidence and worked on my own fears as a public person. Obviously, my life and my career are now on another path but having the experience of being a YouTuber served as the foundation for everything that has gone on to happen in my life.

What is your favorite fan moment?

My favorite moments are when my fans tell me everything in my music speaks to them. It’s amazing how something I pour so much love into in the studio can reach so many people and positively influence their lives. In live concerts, we would raise up different fans to speak with them, and at one performance a girl told us that with my song ‘Tell Me How I Do,’ she declared her love to her girlfriend. I found it beautiful. Those moments fill me with incredible happiness.

Maria Becerra by Christian Garfa 2

How does it feel to have reached this level of popularity so young?

It still doesn’t feel real. It is incredible to me, but I just try and take things one day at a time. I try to appreciate the small things and remain the humble girl I’ve always been because that’s still who I am. I surround myself a lot with my friends, my family, and my pets who are my rocks – they remind me of where I come from and who I am.

Why do you refer to yourself as the Girl from Argentina?

In general, it is known that many of the best discoveries occur accidentally, and this was no exception. When we recorded Animal with Cazzu, in the song’s lyrics I sing “Las Nenas de Argentina,” as if referring to the two of us. Apparently, when people listened, they heard “La nena de Argentina” and everyone loved that I referred to myself that way. From there, I started to use it as my brand, and I feel it gives me a special power for communicating to the world my music and I are made and from Argentina.

Who are your influences?

Wow, so many artists! I especially love and admire Ariana Grande, Beyoncé, and Rihanna. They are very important role models to me. I watch their shows and videos a lot.

How did it feel to join a label as prestigious as 300 Entertainment?

I am honored and very happy to work with them. They have always been supportive, even affectionate, towards me. Unfortunately, their office is in Los Angeles, so we don’t have the opportunity to see each other that often, but when we do it’s always a special moment. I know the whole team at 300 takes care of me and wants the best for me, so I respect them and thank them very much.

Your most recent EP blended many different genres. Which genres would you like to experiment with in the future?

I like Bachata, and I think more songs like this are coming from me. Yet as I said before, I don’t want to pigeonhole myself. I love to experiment with different genres and different sounds, and that is what is important to me as I create music today. So, in 2022 you and all my fans can be surprised with what I come out with next.

What can we expect to see from you in the future?

I feel like 2022 is going to be a great year. My team and I are working hard to make it so. I’m locked in the studio, and many of the songs we are currently working on are tremendous. I am already anxious for people to listen to them. This year, a new album is coming, as well as trips and several shows in Argentina and Europe. We hope to reach many places and have everyone dance and sing to my music.

Maria Becerra inside 360 Magazine 3

Photos: Christian Garfa

Youtube Originals Copy That via Youtube for use by 360 Magazine

YouTube Originals Premieres Copy That

YouTube Originals premiered the first episode of “Copy That!,” the new five-part competition comedy series from Sony Pictures Television and executive producer Charles Wachter, where four-star YouTube creators each with a different, incredible skill, step out of their comfort zones and attempt to copy their fellow creators’ area of expertise in hysterical ways! Episodes debut daily on each spotlighted creators’ channel beginning on today only on YouTube. Additional “Copy That!” bonus content will premiere daily with each episode for YouTube Premium subscribers, only on the YouTube Originals official channel.

“Copy That!” stars Sofie Dossi (6.21M subscribers), Lisette aka Luhhsetty (3.15M subscribers), Rosanna Pansino (13M subscribers) and Preston (17.9M subscribers) who demo their gaming, cooking, dancing, or beauty and makeup mastery in a blur of action and charisma, and then it is up to the other star creators to COPY THAT! and nail their own version. Whether it be a delectable crêpe cake, make-up demos, or jaw dropping dance routine, the other star creators will be in over their heads trying to create their own magic in a space they know little about. 

Fans can follow the episodic rollout on each creator’s channel daily:

“Copy That!” is produced by Sony Pictures Television and executive produced by Charles Wachter. Susanne Daniels is Global Head of Original Content for YouTube. Alex Piper serves as Head of Unscripted for YouTube Originals, with Cara Casey and Ryan Bratton overseeing “Copy That!” for the global platform.

About YouTube Originals

YouTube Originals are award-winning series, specials and livestream events for YouTube’s two billion active monthly users that entertain, inspire, connect, and educate audiences through authentic storytelling from YouTube creators, music artists and celebrities. By tapping into the platform’s growing global community, fan engagement product capabilities, and innovative content, YouTube Originals amplify the most popular and unique aspects of YouTube. Fans can experience YouTube Originals content for free through the standard YouTube platform (ad-supported), or through a paid subscription to YouTube Premium, which adds ad-free, bonus/exclusive content, and early binge access to select programming. YouTube Originals are available in over 100 countries worldwide.  Keep up with the latest YouTube news by visiting the global platform’s official blog at https://blog.youtube/.

About‌ ‌Sony‌ ‌Pictures‌ ‌Television‌

Sony‌ ‌Pictures‌ ‌Television‌ ‌(SPT)‌ ‌is‌ ‌one‌ ‌of‌ ‌the‌ ‌television‌ ‌industry’s‌ ‌leading‌ ‌content‌ ‌providers,‌ producing, distributing‌ ‌and‌ ‌carrying‌ ‌programming‌ ‌worldwide‌ ‌in‌ ‌every‌ ‌genre‌ ‌and‌ ‌for‌ ‌every‌ platform.‌ ‌In‌ ‌addition‌ ‌to managing‌ ‌one‌ ‌of‌ ‌the‌ ‌industry’s‌ ‌largest‌ ‌libraries‌ ‌of‌ ‌award-winning‌ ‌feature‌ films,‌ ‌television‌ ‌shows,‌ ‌and formats,‌ ‌SPT‌ ‌is‌ ‌home‌ ‌to‌ ‌a‌ ‌thriving‌ ‌global‌ ‌content‌ ‌business,‌ operating‌ ‌a‌ ‌robust‌ ‌portfolio‌ ‌of‌ ‌wholly-owned‌ ‌and‌ ‌joint-venture‌ ‌production‌ ‌companies‌ ‌across‌ ‌the‌ U.S.,‌ ‌Europe,‌ ‌Latin‌ ‌America,‌ ‌and‌ ‌Asia‌ ‌Pacific,‌ ‌as‌ ‌well as‌ ‌linear‌ ‌and‌ ‌digital‌ ‌channels‌ ‌around‌ ‌the world.‌ ‌SPT‌ ‌is‌ ‌a‌ ‌Sony‌ ‌Pictures‌ ‌Entertainment‌ ‌Company,‌ ‌a subsidiary‌ ‌of‌ ‌Tokyo-based‌ ‌Sony‌ Group‌ ‌Corporation.‌

Tree illustration done by Mina Tocalini of 360 MAGAZINE.

YouTube Originals Unveils October Sustainability Slate

YouTube Originals unveiled today the full schedule and first looks at its October sustainability slate that launches on Saturday, October 23 with “Dear Earth,” a global celebration of the planet that brings together a wide-range of global leaders, celebrities, musicians, and creators ready to educate, inspire and motivate audiences to create a better and more sustainable planet. 

The upcoming YouTube Originals programming slate aims to address sustainability challenges the world faces and offer solutions that can be adopted to inspire change. The week of sustainability premieres includes: 

Saturday, October 23

“Dear Earth” – Watch the trailer HERE – Set a Reminder HERE  

In the lead up to the UN’s Climate Change Conference (COP 26), and following the format of last year’s impactful “Dear Class of 2020,” “Dear Earth” is a 100 minute special event that inspires viewers to join the sustainability movement. Featuring an opening address from Kermit the Frog, keynote addresses from leaders like President Barack Obama, a keynote address and performance by K-POP supergroup BLACKPINK, dramatic feats by pro cyclist Danny MacAskill and skier JT Holmes that bring to life the realities of climate change, as well as creators like Dream, ZHC and Odd1sOut sharing practical ways to get involved and make a difference, and much more. Climate Change affects us all… even SpongeBob SquarePants who also joins “Dear Earth” to give a special performance.  

“Climate Games” 

“Climate Games” follows YouTube creators and elite athletes over two special episodes as they undertake spectacular challenges designed to deliver a key climate message. Skier JT Holmes and creator Physics Girl team up to measure how quickly the ice is melting on the snowy mountains of British Columbia, and pro cyclist Danny MacAskill is given free reign at a renewable energy factory where he attempts a series of tricks designed to demonstrate the percentage of the world’s energy that currently comes from renewable sources.

Monday, October 25

“Seat at the Table” – Watch the trailer HERE

“Seat at the Table” is an 11-part series that follows YouTube creator and climate activist Jack Harries on a 100-day trip across the UK to uncover the often overlooked voices of the young people whose lives are being most affected by the climate crisis, both in the UK and elsewhere around the world. The testimonies of the young people Jack speaks to will form the basis of an impactful film which Jack will present to world leaders at COP26 in Glasgow. The series also features appearances from key voices on the subject including Sir David Attenborough, Dr. Jane Goodall, DBE & Simon Amstell, alongside YouTube creators Jamal Edwards & Rachel Ama.

Tuesday, October 26

“Shut It Off ASAP” – Watch the trailer HERE

AsapSCIENCE-Mitchell Moffit and Gregory Brown-are two city boys leaving the comfort of their YouTube channel and heading to the countryside. “Shut It Off ASAP” takes Mitch and Greg to a remote farm in Canada where they try their hand at turning off access to their basic needs in order to find sustainable alternatives. Over six episodes, they’ll turn off access to necessities like Food, Power, Water, Cooling, and some guilty pleasures while incorporating alternatives ASAP. They’ll use hard science to go green with everything from regenerative farming to a hot tub powered by garbage. FarmTubers, First Nations guides, and experts will join them to help execute a vision of living completely off the grid and deliver takeaways that can be replicated back at home. 

Wednesday, October 27

“Brave Mission: Rewild the Planet” – Watch the trailer HERE

From YouTube’s Brave Wilderness and Leonardo DiCaprio’s Appian Way and Madica Productions in partnership with Re:wild, “Brave Mission: Rewild the Planet” is an edge-of-your seat global expedition led by Mark Vins of Brave Wilderness; featuring hands-on experiences with the planet’s most breathtaking endangered species and the local guardians who sacrifice everything in the battle to save them and the ecosystems they call home. Vins heads to Virunga National Park in the Democratic Republic of the Congo and meets with the legendary Emanuel de Merode and trackers–women and men who put their lives on the line to protect the country’s mountain gorillas–for a once-in-a-lifetime encounter with the world’s largest primates. Vins explores how the environmental impact of an illegal coal trade is threatening both human and gorilla ways of life and how a new sustainable energy solution may be the answer to saving them all.

Thursday, October 28

“SiGNALS” – Watch the trailer HERE

“SiGNALS” is the abridged story of our relationship with plastic – from the origins and lifecycle of a plastic bottle to the myths of recycling. A live-action and animation mash-up, told through a series of chapters, “SiGNALS” is a call to action for the internet age. Produced by artists and activists from around the world (Japan, Hawaii and the United States, South Africa, Indonesia, Netherlands, Germany, and more), each chapter also takes on a different format – from stop-motion animation to photorealistic CG to live-action comedy. “SiGNALS” stars Bretman Rock as the voice of a plastic bottle and is created by Mackenzie Sheppard (Cannes Young Director Award winner) and Kaz Firpo (Eternals), who co-produced with Airi Yamawaki.

Saturday, October 30

“YouTube Originals Presents: TED Countdown”  

In partnership with TED Countdown, a global initiative to champion and accelerate solutions to the climate crisis, YouTube Originals presents TED’s latest free, virtual global livestream event on October 30. In the leadup to COP26, viewers can tune in to the livestream on TED’s YouTube channel and catch the biggest highlights from their recent summit featuring speakers addressing a realistic pathway to a net zero future.  

YouTube’s investment in sustainability programming is just one part of Google’s ongoing commitments to climate action – from products to operations – sustainability is a part of everything Google does. YouTube Originals sustainability slate will also support our nonprofit partners Count Us In (through Leaders’ Quest Foundation USA), who’s ambitious goal is to inspire 1 billion citizens to significantly reduce their carbon pollution and challenge leaders to deliver bold, global change, as well as Re:wild, an organization that works to protect and restore the diversity of life on Earth through innovative collaborations. The sustainability slate will have the Donate Now button feature enabled (where available) to raise funds for these organizations and help fight against climate change. 

Susanne Daniels is Global Head of Original Content for YouTube. Nadine Zylstra is Head of Family, Learning and Impact for YouTube Originals and Luke Hyams is Head of YouTube Originals, EMEA.

About YouTube Originals

YouTube Originals are award-winning series, specials and livestream events for YouTube’s two billion active monthly users that entertain, inspire, connect, and educate audiences through authentic storytelling from YouTube creators, music artists and celebrities. By tapping into the platform’s growing global community, fan engagement product capabilities, and innovative content, YouTube Originals amplify the most popular and unique aspects of YouTube.  Fans can experience YouTube Originals content for free through the standard YouTube platform (ad-supported), or through a paid subscription to YouTube Premium, which adds ad-free, bonus/exclusive content, and early binge access to select programming. YouTube Originals are available in over 100 countries worldwide.  Keep up with the latest YouTube news by visiting the global platform’s official blog.

FaZe Hosts #1 Chicken

YouTube Originals announced #1 Chicken,” an all-new 6-episode competition series hosted by Brian “FaZe Rug” Awadis(19.9M subscribers), superstar YouTube creator, vlogger, and co-owner of FaZe Clan known for his popular gaming and lifestyle content. The premiere episode of “#1 Chicken” will debut on Wednesday, September 22 at 12pm PT / 3pm ETon FaZe Rug’s YouTube Channel.

With FaZe Rug at the helm, “#1 Chicken” starts with 8 creators who compete against each other in one terrifying ‘Chicken Challenge’ per episode. Each challenge puts the creators’ bravery to the test with hilariously over-the-top and cringe-worthy antics that will reveal who can handle things like crawling creatures, daring heights, exotic smoothies, and much more – and who is too “chicken.” In a twist on the classic reality competition format, the winning creator each week will leave the show avoiding whatever unpleasant challenge awaits their competitors in the next episode. The last player standing earns the title of “#1 Chicken.”

The YouTube creators competing to participate in the fewest challenges throughout the series are: beauty and fashion creator Amanda Steele (2.57M subscribers), former college athlete Deestroying (3.63M subscribers), gamer and content creator Alexander Prynkiewicz aka FaZe Adapt (6.1M subscribers), dance fitness creator Caleb Marshall of The Fitness Marshall (3.3M subscribers), FaZe Rug’s best friend and “filmer” Noah Rojas aka Simplistic (674K subscribers), “mukbang” creator Tasha Proctor of StephAndTasha (669K subscribers), viral creator and vlogger Anthony Jabro of ShermanTheVerman(813K subscribers), and beauty and comedy creator Quenlin Blackwell(916K subscribers).

Trailer available: here

Keep up with the latest YouTube news by visiting the global platform’s official blog at https://blog.youtube/.

health illustration for 360 Magazine

3 Reasons You’re Not Losing Weight

Sometimes despite your best efforts it can be hard to lose those extra pounds. Chemist, nutrition and exercise expert Christine Hronec shares three tips on why you may not be losing weight.

1. Because you are eating too much.

In order to drop weight, now we’re not talking about fat just yet we’re just talking about weight, you need to take your total daily energy expenditure. Which is your body’s basal metabolic rate plus all the energy and calories you burn in a day. Those two items added together is your total daily energy expenditure. In order to sustain your current body mass, you need to be eating that amount of calories.

Now if you are not in a caloric deficit, you will not lose any body mass. Here’s a problem. Some of you are losing body mass but you are not losing body fat. You’re thinking: “You know what, I need to eat less and to exercise more.” Yeah, to a point. But the thing is if you’re trying to lose body fat, I’m not talking about losing muscle, I’m not talking about losing water, I’m talking about just the parts of your body you don’t want, like the part that makes you look fat, the fat. If you want to lose that, that is something that you cannot just wing. You cannot just do more cardio and eat less and expect to lose body fat. So, you’re going to lose muscle and you’re going to lose water.

And the thing is your body is going to spare protein first and is going to want to hold on to your fat more. Why? Because fat is more energy dense, and if you are starving your body wants to keep the fat as a longer-term sustainable energy source to keep you alive. Your body is going to want to get rid of the protein first. So, that is why your body will get rid of muscle first. If you are eating too much and your macros are not dialed in, you will not lose any body mass whatsoever. So, don’t fool yourself and think that you can just wing it. Because if you want to go from point A to point B, you need to be more strategic.

2. Your body is not able to metabolize body fat.

Why? Because you’re drinking too much alcohol. If you are drinking alcohol, your body cannot store it anywhere. Alcohol is a poison and your body can’t hold it. The second it comes into your body, your body needs to break it down and turn it into something else. When that is happening, all other metabolic processes stop.

So, when you consume alcohol, your body passes its ability to burn body fat for 48 hours at least, sometimes even 72. I do not recommend consuming any alcohol if your goal is to lose body fat. This goes for fitness competitors, this goes for people who are getting ready for their wedding, people who have a photo shoot. Alcohol has to be the number one thing out the door if you are serious about those types of goals.

3. You are eating too little.

There are lots of circumstances where you need to eat more. And it’s going to vary on a case by case basis, but if you have been in a caloric deficit for so long and nothing is changing on your body. Meaning you are not seeing any changes in your measurements; you are not seeing any changes in the scale. You most likely have been in a caloric deficit for far too long. And as a result of that, you are not able to part with your stored body fat.

If your carbs are too low for too long what happens is your insulin levels drop. When your insulin levels drop, your Leptin levels will drop. Leptin is the hormone that tells your body it is starving. It tells your body you need to hold on to body fat as a means of survival. If those levels get too low, you’re not going to  release any sort of body fat. So, there are times when it makes strategic sense to increase your insulin having a refeed day, because that’s going to pull up your Leptin levels.

About Christine Hronec

Christine Hronec is an award-winning chemist and three-time champion fitness competitor, nutrition, and exercise expert. Since founding her company Gauge Life in 2013, Christine has helped approximately 40,000 women transform their bodies and switch to a body-positive self-image. Her YouTube channel has over 25 million views. Christine has received awards from the American Chemical Society and was published in the American Institute of Chemical Engineers. Christine was part of the team that created Time magazine’s “Invention of the Year” for her work in the biotech field.

Grace Aimi via Arisak for Capitol Records for use by 360 Magazine

Grace Aimi – Rainbow

Japan-born songstress Grace Aimi (eye-me) released her new video for “Rainbow” off her debut EP PICNIC. Watch HERE. “Rainbow” is a haunting and hypnotic love song. The video is directed by Takuto Shimpo is eerie and spellbinding as Grace’s vocals charm a hotel’s naive bellhop. The song is complemented by trap-pop beats. “Rainbow” is a darker take on PICNIC which showcases Grace’s knack for creating airy pop-fused R&B music. The song is at the same time catchy and beautifully strange.

Merging the intimacy and imagination of bedroom-pop with the lush and languid grooves of R&B, PICNIC includes previously released singles like “True Feelings” (a sweetly melancholy piece laced with bluesy acoustic guitar work), and “My Eyes” (a piano-driven song that landed on Apple Music’s New in Pop playlist). In addition, PICNIC opens with Grace‘s debut single “Eternal Sunshine,” a gorgeously quirky meditation on the meaning of happiness. All throughout the EP, Grace shows her gift for crafting unforgettable melodies, as well as her soft and subtle but endlessly commanding vocal presence.

About Grace Aimi:

Twenty-year-old biracial songstress Grace Aimi began her career with her brother posting covers in both Japanese and English on their YouTube channel, “Gracie and Gabe.” Grace’s radiant but raspy voice complemented her brother playing his ukulele as they performed covers of artists like Ed Sheeran, Anne-Marie, and Post Malone, among others. Their videos quickly garnered buzz, earning over 10M views in total before Grace made her debut as a solo artist. In August 2020, Grace released her summer-y debut single, “Eternal Sunshine” (a track produced by Chaki Zulu, who’s known for his work with Japan’s hottest hip-hop artists). With her debut EP due out soon, Grace’s global upbringing and angelic yet husky vocals make her a force to be reckoned with.