Posts tagged with "YouTuber"

Grace Aimi via Arisak for Capitol Records for use by 360 Magazine

Grace Aimi – Rainbow

Japan-born songstress Grace Aimi (eye-me) released her new video for “Rainbow” off her debut EP PICNIC. Watch HERE. “Rainbow” is a haunting and hypnotic love song. The video is directed by Takuto Shimpo is eerie and spellbinding as Grace’s vocals charm a hotel’s naive bellhop. The song is complemented by trap-pop beats. “Rainbow” is a darker take on PICNIC which showcases Grace’s knack for creating airy pop-fused R&B music. The song is at the same time catchy and beautifully strange.

Merging the intimacy and imagination of bedroom-pop with the lush and languid grooves of R&B, PICNIC includes previously released singles like “True Feelings” (a sweetly melancholy piece laced with bluesy acoustic guitar work), and “My Eyes” (a piano-driven song that landed on Apple Music’s New in Pop playlist). In addition, PICNIC opens with Grace‘s debut single “Eternal Sunshine,” a gorgeously quirky meditation on the meaning of happiness. All throughout the EP, Grace shows her gift for crafting unforgettable melodies, as well as her soft and subtle but endlessly commanding vocal presence.

About Grace Aimi:

Twenty-year-old biracial songstress Grace Aimi began her career with her brother posting covers in both Japanese and English on their YouTube channel, “Gracie and Gabe.” Grace’s radiant but raspy voice complemented her brother playing his ukulele as they performed covers of artists like Ed Sheeran, Anne-Marie, and Post Malone, among others. Their videos quickly garnered buzz, earning over 10M views in total before Grace made her debut as a solo artist. In August 2020, Grace released her summer-y debut single, “Eternal Sunshine” (a track produced by Chaki Zulu, who’s known for his work with Japan’s hottest hip-hop artists). With her debut EP due out soon, Grace’s global upbringing and angelic yet husky vocals make her a force to be reckoned with.

Lele Pons via Interscope Records for use by 360 Magazine

Lele Pons – Al Lau

Ascending to the forefront of popular music and culture worldwide, global entertainer, social media influencer and Latin music sensation Lele Pons releases a new single and music video entitled “Al Lau.”  

The track highlights her dynamic vocals over a glossy groove and bouncy beat highlighted by acoustic guitar. She delivers verses with confidence before launching into a simmering chorus. The music video tells two parallel stories: Lele getting ready for a night out and a male protagonist as he does the same. Their paths cross at a bar before the clip takes a surprising turn. Click HERE to listen and watch the music video.

About the song, she commented, “I wanted to create something that felt fresh and sweet—something that people can vibe to when they reconnect with their friends and family this summer. I’m so proud of ‘Al Lau,’ because I’m not sure if I could have made this type of song a year or two ago. I’ve been working hard to grow as an artist, and I hope everyone can feel that when they listen to the new sound in this record.”

Lele’s 2020: “Se Te Nota” feat. Guaynaa remains a worldwide phenomenon and has reached equivalent status of Double Diamond in Mexico, Triple Platinum in the U.S., and Platinum in Spain. So far, it has clocked over 650 Million total streams and counting. She also made her late-night television debut with a provocative performance of the song on NBC’s The Tonight Show Starring Jimmy Fallon.

About Lele Pons

 Combining charisma, dynamic vocals, and a genre-busting international style, Lele Pons secures her place at the forefront of popular culture and music worldwide. The trilingual sensation, singer, songwriter, actress, model, influencer and entertainer remains one of the world’s top content creators on Youtube with 17.7 million subscribers and 4.6 billion views and counting, where she’s known for her sketch comedy. Among a string of global smashes, “Bloqueo” turned heads on multiple continents, and 2018’s “Celoso” ascended to Diamond status in Mexico and Triple-Platinum in the U.S. with nearly 1 billion combined global streams. She starred in the Friends parody Amigos in 2018-2019. Additionally, Lele launched her podcast The Best Kept Secrets with Lele Pons on Spotify in 2020. She opened her heart to the world in the docuseries: The Secret Life of Lele Pons. In this revealing series, she reveals her struggles and diagnosis with OCD (obsessive-compulsive disorder).

Daily Thrive by Vicky Justiz image shot by Jocelyn Medland for use by 360 Magazine

Daily Thrive by Vicky Justiz

By: Emily Bunn

Accomplished personal trainer and digital entrepreneur, Vicky Justiz, is taking her workouts to the next level with the debut of her fitness app, Daily Thrive by Vicky Justiz, now available on the App Store, Google Play, APPLE TV, Android TV, Amazon Fire, and ROKU.

Justiz started her career on her YouTube channel, where she has grown an impressive following of 1.69M subscribers, and is one of the platform’s top trainers. The fitness guru is now expanding her brand to her very own app, which features full-length workouts organized by difficulty, body part, and length, as well as hosts challenges, exercise schedules and fitness programs. A new exclusive workout is updated every Monday, granting users the versatility to switch up their routines and target different areas of the body. All of the workouts require zero equipment or commitment, so you can work out from the comfort of home alongside a professional personal trainer and community of like-minded individuals with similar fitness goals. Daily Thrive’s workouts can be downloaded from the app, so you can bring your virtual personal trainer everywhere you go.

Justiz demystifies nutrition and fitness in an approachable and exhilarating way, leaving users feeling and looking their best. Here at 360 Magazine, we chatted with Justiz about the exclusive content on her very own app, her dream of hosting a post-pandemic bootcamp workout, and her best tips regarding staying motivated to follow a consistent workout routine:

What inspired you to transition from only making videos on YouTube to creating content on Daily Thrive?

“I always knew I wanted to have my very own platform with the freedom to grow and expand and inspire others. I love YouTube and I owe all my success to that amazing platform, but at the end of the day, being on YouTube leaves me to the mercy of their algorithm. The YouTube algorithm is set up in a way that many creators have to resort to clickbait to be seen by a bigger percentage of their audience. For vlogs and entertainment videos, this is more than fine, but in the world of fitness, using clickbait can be damaging and harmful. It can make people feel like they can take quick fixes to get fast, drastic results. But that’s not how wellness and fitness works! Having Daily Thrive by Vicky Justiz, my very own workout app, allows me to focus on the stuff that truly matters-which is creating effective, fun workouts and content that will get people excited to be active, make them happier, and help them build habits! My focus is now on quality content that people truly need and want rather than what can get more “clicks” or more attention.”

Do you plan to keep creating YouTube videos, or do you see yourself transitioning into only using the Daily Thrive app?

“Absolutely! I do not plan on leaving YouTube any time soon. I will be putting most of my workout content exclusively on Daily Thrive, but leaving YouTube open to educational content, nutritional content, vlogs, etc. And of course, I will still be uploading workouts here and there for all my ladies (and gentleman) that cannot afford or do not want to commit to an app.”

Do fans who buy the app have access to any exclusive content that isn’t available on your YouTube?

“Oh yes! Absolutely–that’s the point. So far, we have about 30 full length workout classes that cannot be found anywhere else. These range anywhere from 10 mins to over an hour long. I also release a brand new, exclusive workout every single Monday. I was originally planning to have ONLY exclusive videos on the app, but I made a last-minute decision to import (most) of my YouTube content into the app as well. This will make it easier for those who want to use Daily Thrive but still have their favorite YouTube workouts they like to do. A key difference is that for the Daily Thrive app, we have removed any ads or sponsors from the YouTube videos. This way, you can go straight into the workout with no distractions!”

Obviously the classes on Daily Thrive are virtual. When COVID allows, would you be interested in guiding in-person workout classes as well?

“It is literally my dream to host a huge bootcamp workout class. You just can’t compare the energy you get in-person to virtual. It would be super hard to decide where to do these because my audience is very diverse. I literally work with someone in every single country in the world! It’s definitely a dream post-covid though…”

What is your biggest tip regarding sticking to a consistent workout regimen?

“My biggest tip is to start small. I like to go by something called the 5-minute rule. When you don’t feel like doing a workout, when you are coming up with a million excuses as to why you can’t, just show up and do something for 5 minutes.  Many times, we talk ourselves out of doing things, we let the idea of working out overwhelm us, but if we just show up, we get through the hardest part, and many times we muster the energy to keep going and finish through the actual workout. But my motto has always been that ‘something is better than nothing.’”

Do you have any tips for readers who may be interested in your app now that they’ve heard of it, but are new to working out?

“Start with the 28 Kickstart Challenge. This is a great challenge for any fitness level, and we have two “pre-retraining” workout classes that go very in depth on the form for each exercise. To stay motivated, join in on the fun in the Facebook community, on Instagram, etc. Seeing other likeminded women doing the challenge and workouts right alongside with you will give you motivation and you won’t feel alone! Daily Thrive also has a 7-day free trial with no commitment, so you can always try before you buy to make sure you love it (but I absolutely know that you will!).”

What is your favorite feature of your app?

“I wouldn’t necessarily call it a feature – it’s more of an approach. I am never ever afraid to show my struggle in my workouts. You will see me red faced, hair all over the place, having to stop to take a breath, cursing the workout, laughing at myself, and more. Its real and raw and I want you to feel like you are doing the workout with a friend rather than a robot fitness instructor. I want you to know that it’s absolutely okay to take a pause, to struggle, and to find it difficult. This is where growth comes from.”

Daily Thrive by Vicky Justiz image shot by Jocelyn Medland for use by 360 Magazine

Daily Thrive by Vicky Justiz image shot by Jocelyn Medland for use by 360 Magazine

Groceries by Mina Tocalini for 360 Magazine

TASTING HISTORY COOKBOOK

SIMON & SCHUSTER’S TILLER PRESS TO PUBLISH ‘TASTING HISTORY’ CREATOR AND HOST MAX MILLER’S DEBUT COOKBOOK BASED ON MILLER’S HISTORICAL RECIPE YOUTUBE SHOW

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The Food and History Show Celebrates Its One-Year Anniversary with a Special Episode on the Medieval Dish Cockentrice. Watch Here.

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Simon & Schuster’s Tiller Press announced that it will publish a historical cookbook by Max Miller based on his popular YouTube show, ‘Tasting History. The untitled cookbook, slated for publication in 2022, will feature some of the show’s most popular and unusual ancient recipes.

On ‘Tasting History,’ Miller recreates historical recipes from the Medieval and Renaissance Eras, Ancient Greek and Roman times and beyond, and spotlights traditional foods from around the world. The show’s popularity has exploded since the channel’s inception in February 2020. Amid nationwide stay-at-home-orders, ‘Tasting History’ has amassed over 570K+ subscribers and 23M+ total channel views, with viewers tuning in faithfully each Tuesday for their latest culinary history lesson, and perhaps to catch a glimpse of Max’s beloved feline companions, Jaime and Cersei.

“Here at Tiller Press, we love to discover emerging voices. Max’s voice has exploded with his ‘Tasting History’ show and we are thrilled to translate that voice to the written page, complete with his recreated recipes and the history behind each one,” said Anja Schmidt, Executive Editor, who acquired the title.

As today marks the channel’s one-year anniversary, Max will celebrate in true ‘Tasting History’ fashion with a special episode that will focus on the history behind the legendary medieval dish called Cockentrice, which consists of a suckling pig’s upper body sewn onto the bottom half of a capon. The full episode can be viewed here. 

For more information visit his Youtube and follow Max on Instagram.

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ABOUT SIMON & SCHUSTER

Simon & Schuster, a ViacomCBS Company, is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world’s most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Tiller Press, Adams Media, Simon & Schuster Children’s Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories. For more information visit our website.

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ABOUT ‘TASTING HISTORY’ 

‘Tasting History’ is a food and history show hosted by Max Miller on YouTube that explores the recreation of culinary delights from the Medieval and Renaissance Eras, to Ancient Greek and Roman times, and spotlights traditional foods from around the world. Since the channel’s inception in February 2020, ‘Tasting History’ has garnered over 570K+ channel subscribers, and over 23M+ total views. For more information, visit his Youtube, and follow Max on Instagram and on Twitter. Miller is represented by Jeremy Katz at The Katz Company and Innovative Artists.

Jake Paul illustration done by Mina Tocalini of 360 MAGAZINE.

Jake Paul FBI Raid

By Mina Tocalini

ABC News released footage of the FBI raid in YouTuber Jake Paul’s Calabasas mansion on Wednesday morning. The footage revealed several firearms being carried by deputies from the home, Paul was out of the state at the time. 

Details regarding the investigation cannot be disclosed yet, but it is believed to be linked to the Scottsdale looting charges faced by Jake Paul and fellow YouTuber, Arman Izadi this past May. Paul has dismissed the charges on social media claiming to be “strictly documenting, not engaging” in the Fashion Square Mall protest.  

Izadi’s ‘Graffiti Mansion’ in Las Vegas also underwent a similar raid the same day. Staff member Richard Ochoa commented to FOX 5 News that, “They did a search of the property, looking for a certain person that resides in Southern California (referring to Paul)”. Izadi seemed unconcerned with the raid as he continued to spend the day painting his house pink with a group of models for his ‘Barbie’ shoot.

How Conspiracists Dominate YouTube Climate Content

The geoengineering of consent: how conspiracists dominate YouTube climate content

Most YouTube videos relating to climate change prevention oppose scientific consensus and hijack technical terms to appear credible, says study using YouTube to learn about climate science will expose you to video content that mostly opposes worldwide scientific consensus.

That’s the finding of a new study published in Frontiers in Communication, which also reveals that some scientific terms, such as geoengineering, have been ‘hijacked’ by conspiracy theorists so that searches provide entirely non-scientific video content. Scientists could counteract this by forming alliances with influential YouTubers, politicians and those in popular culture, to ensure scientifically accurate video content reaches the widest-possible audience.

“Searching YouTube for climate-science and climate-engineering-related terms finds fewer than half of the videos represent mainstream scientific views,” says study author Dr. Joachim Allgaier, Senior Researcher at the RWTH Aachen University. “It’s alarming to find that the majority of videos propagate conspiracy theories about climate science and technology.”

Nearly 2 billion logged-in users – half the world online – visit YouTube every month, and research has shown that users see it as a platform for learning about science, health and technology.

Climate conspiracists

Allgaier wanted to know if the information YouTube users found, when searching for scientific information on climate change and climate modification, represented scientifically accurate views.

“So far, research has focused on the most-watched videos, checking their scientific accuracy, but this doesn’t tell us what an average internet user will find, as the results are influenced by previous search and watch histories,” reports Allgaier. “To combat this, I used the anonymization tool TOR to avoid personalization of the results.”

Employing ten climate change-related search terms, Allgaier analyzed 200 videos about climate change and climate modification topics. He found that the majority of these videos opposed the worldwide scientific consensus, as detailed by the UN Intergovernmental Panel on Climate Change.

Most videos propagated the so-called “chemtrails” conspiracy theory, which is a belief that the condensation trails of airplanes are purposefully enriched with harmful substances to modify the weather, control human populations, or for biological or chemical warfare. Scientists have clearly shown there is no evidence for such a large-scale secret atmospheric spraying program.

Geoengineering has been hijacked

Alarmingly, Allgaier found that the conspiracy theorists have ‘hijacked’ some relatively recent scientific terms by using them to describe their worldview of a global conspiracy. In fact, ‘chemtrailers’, as they are known, explicitly advise their followers to use scientific terms in their content, so that they are not immediately identified as conspiracy theorists.

“Within the scientific community, ‘geoengineering’ describes technology with the potential to deal with the serious consequences of climate change, if we don’t manage to reduce greenhouse gases successfully. For example, greenhouse gas removal, solar radiation management or massive forestation to absorb carbon dioxide,” explains Allgaier. “However, people searching for ‘geoengineering’ or ‘climate modification’ on YouTube won’t find any information on these topics in the way they are discussed by scientists and engineers. Instead, searching for these terms results in videos that leave users exposed to entirely non-scientific video content.”

Allgaier also questions YouTube search algorithms – does its business model direct traffic towards videos of dubious scientific content? He found some of the conspiracy videos being monetized by the users via adverts or the sale of merchandise with conspiracy-theory motives.

“The way YouTube search algorithms work is not very transparent. We should be aware this powerful artificial intelligence is already making decisions for us, for example, if you choose to use ‘auto-play’. I think YouTube should take responsibility to ensure its users will find high-quality information if they search for scientific and biomedical terms, instead of being exposed to doubtful conspiracy videos,” argues Allgaier.

Scientists and YouTubers unite!

To counter the non-scientific content on YouTube, Allgaier, who recently spoke at the World Conference of Science Journalists about his work, suggests scientists and science communicators should take YouTube seriously as a platform for sharing scientific information.

“YouTube has an enormous reach as an information channel, and some of the popular science YouTubers are doing an excellent job at communicating complex subjects and reaching new audiences. Scientists could form alliances with science-communicators, politicians and those in popular culture in order to reach out to the widest-possible audience. They should speak out publicly about their research and be transparent in order to keep established trustful relationships with citizens and society.”

Wengie

Wengie is a breakout beauty and lifestyle star, influencer and now singer, whose influence is growing at staggering numbers.

Watch Wengie’s new music video “Deja Vu at this link: http://youtu.be/mIinf4KygIk

Definitely a “One To Watch” Wengie’s last video Cake, already has over 6M views in a month of being out! She also just wrapped her successful summer US Tour Create Your Summer.

Recently having gained over 5M subscribers in less than a year—unprecedented growth for a YouTuber….—she’s proven to be in a league of her own. Currently garnering 11M+ subscribers on her YouTube Channel and over 15M+ across all social media platforms!

Wengie’s unique ability to deliver vibrant, informative, and highly-relatable content (including her wildly popular life “hacks” series) to a global audience—with signature quirk and humor—keeps her zealous ‘Wengiecorns’ wanting more. This unparalleled closeness and trust with her fans has cemented Wengie’s power as a leading content collaborator for both high-profile and emerging brands. Wengie has leveraged her prominence on YouTube to tackle other creative realms—she recorded her first music album in China. She is also the voice of the fourth “PowerPuff Girl” on the Cartoon Network.

Wengie aims to bring positivity and fun to music, and she does just that with this single.

Wengie has always loved pop music and R & B. For the majority of her life, Wengie has had multicultural musical taste, listening to mainly Jpop, Cpop and Kpop. She would learn lyrics to the songs having no idea what she was singing but still would be able to sing it by just memorizing it. Wengie’s main goal in music is to create fun music that is “east meets west” /Kpop-fused-with-American-pop, which is essentially all the things she loves.

Her musical influences include BLACKPINK, Hyuna, Arianna Grande and Taylor Swift.

Check her out on her socials:

YouTube: 12,397,934 -subscribershttp://www.youtube.com/channel/UCD9PZYV5heAevh9vrsYmt1g

Instagram 1.6M followers – @wengie

Twitter 176K – @wengie

FaceBook: 255,105K likes – http://www.facebook.com/wwwengie/