FaZe Clan, Inc. (“FaZe Clan”) the digitally native lifestyle and media platform rooted in gaming and youth culture, announced that the entertainment icon, avid gamer, and owner of Death Row Records Snoop Dogg will become a member of FaZe Clan’s talent network and, upon closing of the previously announced business combination with B. Riley Principal 150 Merger Corp. (NASDAQ: BRPM)(“BRPM”), will join FaZe Clan’s board of directors. Snoop Dogg joins FaZe Clan’s robust talent collective of gamers, creators, entertainers, and esports professionals. He will represent FaZe Clan with the official name “FaZe Snoop.” As the latest talent member of FaZe Clan, Snoop Dogg will co-create content, participate in key business initiatives, and launch merchandise with the brand while appearing across FaZe Clan’s platform. Watch the announcement video HERE.
FaZe Clan announced on October 25, 2021, that it will merge with BRPM, a special purpose acquisition company, to become a publicly traded company. The transaction is expected to close in Spring 2022. In his role as a director, Snoop Dogg will bring his extensive entertainment industry insights and his passion for Web3, gaming, and culture as FaZe Clan charts its course as a public company. A full list of the expected post-merger Board of Directors will be announced later this month.
“The organic relationship between FaZe and Snoop has been building for years now, so we are thrilled to officially welcome FaZe Snoop to the family. As the original internet kid, and a first-generation gamer, Snoop has always understood the cultural connection between music, lifestyle, and gaming,” said Kai Henry, Chief Strategy Officer of FaZe Clan. “Today, Snoop is a prominent voice in the emerging Web3 community and we have exciting plans to create together in the metaverse, driving new engagement opportunities for both of our fanbases.”
“It only makes sense to partner with FaZe Clan as both a team member and on the Board of Directors,” said Snoop Dogg. “The youth identifies with their brand and that’s something my son Cordell knew, which is why he brought us together.”
“As I’ve been watching what FaZe Clan has been building in the gaming space, I knew there was a natural connection with what my dad has been doing,” said Cordell Broadus, Creative Consultant, Channel 21. “When I look at the two brands, I was inspired by the synergy they could create so I brought them together in this partnership. I can’t wait for the world to see what we are about to do.”
Beyond becoming a talent member of FaZe Clan, Snoop Dogg will also launch a community outreach program centered around charitable activities that support youth. A display of this community outreach collaboration took place during Super Bowl weekend in February. FaZe members played in a co-branded FaZe Clan x NFL flag football game and for each team’s participation, $25,000 per team was donated to youth sports. FaZe Clan’s donation went to Snoop Dogg’s Youth Football League.
Snoop Dogg joins FaZe Clan’s talent collective of over 85 members which consists of world-class gamers, influential content creators, and personalities whose following expands beyond the world of gaming. Members include NFL star Kyler “FaZe K1” Murray, Lebron “FaZe Bronny” James Jr., Lil Yachty aka “FaZe Boat,” and Offset aka “FaZe Offset” and as part of the roster, they represent FaZe Clan in the gaming community and across the converging media and entertainment industries.