Posts tagged with "content creation"

Snoop dogg makes an appearance inside 360 MAGAZINE

Snoop Dogg × FaZe Clan

FaZe Clan, Inc. (“FaZe Clan”) the digitally native lifestyle and media platform rooted in gaming and youth culture, announced that the entertainment icon, avid gamer, and owner of Death Row Records Snoop Dogg will become a member of FaZe Clan’s talent network and, upon closing of the previously announced business combination with B. Riley Principal 150 Merger Corp. (NASDAQ: BRPM)(“BRPM”), will join FaZe Clan’s board of directors. Snoop Dogg joins FaZe Clan’s robust talent collective of gamers, creators, entertainers, and esports professionals. He will represent FaZe Clan with the official name “FaZe Snoop.” As the latest talent member of FaZe Clan, Snoop Dogg will co-create content, participate in key business initiatives, and launch merchandise with the brand while appearing across FaZe Clan’s platform. Watch the announcement video HERE.

FaZe Clan announced on October 25, 2021, that it will merge with BRPM, a special purpose acquisition company, to become a publicly traded company. The transaction is expected to close in Spring 2022. In his role as a director, Snoop Dogg will bring his extensive entertainment industry insights and his passion for Web3, gaming, and culture as FaZe Clan charts its course as a public company. A full list of the expected post-merger Board of Directors will be announced later this month.

“The organic relationship between FaZe and Snoop has been building for years now, so we are thrilled to officially welcome FaZe Snoop to the family. As the original internet kid, and a first-generation gamer, Snoop has always understood the cultural connection between music, lifestyle, and gaming,” said Kai Henry, Chief Strategy Officer of FaZe Clan. “Today, Snoop is a prominent voice in the emerging Web3 community and we have exciting plans to create together in the metaverse, driving new engagement opportunities for both of our fanbases.”

“It only makes sense to partner with FaZe Clan as both a team member and on the Board of Directors,” said Snoop Dogg. “The youth identifies with their brand and that’s something my son Cordell knew, which is why he brought us together.”

“As I’ve been watching what FaZe Clan has been building in the gaming space, I knew there was a natural connection with what my dad has been doing,” said Cordell Broadus, Creative Consultant, Channel 21. “When I look at the two brands, I was inspired by the synergy they could create so I brought them together in this partnership. I can’t wait for the world to see what we are about to do.”

Beyond becoming a talent member of FaZe Clan, Snoop Dogg will also launch a community outreach program centered around charitable activities that support youth. A display of this community outreach collaboration took place during Super Bowl weekend in February. FaZe members played in a co-branded FaZe Clan x NFL flag football game and for each team’s participation, $25,000 per team was donated to youth sports. FaZe Clan’s donation went to Snoop Dogg’s Youth Football League.

Snoop Dogg joins FaZe Clan’s talent collective of over 85 members which consists of world-class gamers, influential content creators, and personalities whose following expands beyond the world of gaming. Members include NFL star Kyler “FaZe K1” Murray, Lebron “FaZe Bronny” James Jr., Lil Yachty aka “FaZe Boat,” and Offset aka “FaZe Offset” and as part of the roster, they represent FaZe Clan in the gaming community and across the converging media and entertainment industries. 

count to ten cover art by Bri Hall for use by 360 Magazine

COUNT TO TEN PODCAST RELEASE

COUNT TO TEN’ PODCAST WITH CRITICALLY ACCLAIMED BIPOC AND QUEER ARTIST, INFLUENCER, AND CONTENT CREATOR BRI HALL LAUNCHES NEW EPISODE: RACE & ROYALTY WITH BRITTANY LACKEY & GERMANI MANNING OF BLACK GIRL BRAVADO 

“Some proclaim the title of social media influencer just because they have a lot of followers, but [Bri Hall] is using her platform for good to reach her 1 million followers around the world.” — START YOUR DAY, BLACK NEWS CHANNEL

“[Count to Ten] aims to unpack appearance-based discrimination and more… [Bri Hall] wants the podcast to elevate people’s various lived experiences with the hope of also hitting home with those who haven’t lived them.” — WWD

Multi-hyphenate BIPOC and queer artist / influencer Bri Hall launches episode 2 of her new weekly podcast ‘Count to Ten presented by RedCircle. Available across all streaming platforms now, the new episode entitled Race & Royalty features Brittany Lackey and Germani Manning of Black Girl Bravado. Oftentimes when we think of a “post racial society,” we hear about minorities who have “made it.” Minorities who exist in the top 1% of society as the beacon of hope. Sometimes this is used to gaslight experiences with race by saying, “that was not racist, it was classist,” when it can be one, the other, or both. Today’s episode is all about exploring intersectionality of race, class, and power. Tune in now, here.

Raised in the DMV area (D.C., Maryland, Virginia) and now based in Los Angeles, Hall has achieved over 1.1 million followers across social media plus 50 million views and counting on YouTube as a content creator. Through her various work, including partnerships with Fenty Beauty, Calvin Klein, Clinique, Facebook, Google, etc, and her music project under the moniker La Hara, the rising thought leader has garnered positive praise from ABC, Allure, BET, Black News Channel, Bustle, Cheddar, Elite Daily, Harper’s BAZAAR, ESSENCE, NBC, NYLON, PopSugar, Refinery29, Washington Post, WWD, among several others. Utilizing her dedicated fanbase and established platform, Hall hopes to open an honest dialogue around delicate and indispensable topics such as race/racism, feminism, sexuality,  intersectionality, the model minority, DACA/Dreamers, invisible disabilities, mental health, and more. 

‘Count to Ten’ is a statement of defiance against the notion of “staying calm”—something individuals in marginalized groups are told to undermine their experiences when facing complex issues around social and racial injustices, gender or identity inequality, mental health, and more. Taking ownership of the phrase “count to ten,” the podcast is Bri Hall’s way of breaking that silence and creating a safe, educational yet entertaining space where listeners can feel seen and heard. Throughout the podcast, Hall will tap a special guest to provide their unique insight and expertise on select themes. Upcoming guests in the first season include Keziah Dhamma (aka Swirly Curly), Brittany Lackey and Germani Manning (Black Bravado), Bukola Odeosun, Darian Harvin, Aliza Kelly, Kristopher Head, Charlotte Nguyen, Helya Mohammadian (Slick Chicks) and Marta Elena Cortez-Neaval (Abilitee), MANNYWELLZ, and Jen Winston (The Greedy Bisexual). 

For Bri Hall, every project is an opportunity to explore new avenues to push boundaries and showcase different sides of her as an ever-evolving creator and trendmaker. On the ‘Count to Ten’ podcast launch, she states, “I’m excited to share a huge part of myself that supporters don’t always get to see from an Instagram photo or a makeup tutorial. Between filming for videos and creating content, I’m deeply engaged in conversations with colleagues, friends, and family about social justice, personal struggles, and marginalized identity. It feels like such an organic step to use my platform to further delve into these stories on a larger scale. I hope that people will learn more about marginalized identities and themselves through this podcast. Oftentimes, the gap between empathy and apathy is a lack of understanding and a fear of asking the wrong questions. By having a first person, fly-on-the-wall invitation into these conversations, I hope a deep feeling of connection between diverse communities will emerge for my fans and new listeners.”

‘Count to Ten’ episodes:

  • January 18th — Do I Seem Relaxed with Keziah Dhamma (Swirly Curly)
  • January 25th — Race & Royalty with Brittany Lackey & Germani Manning of Black Girl Bravado 
  • February 1st Being First Gen with Bukola Odeosun
  • February 8th — Do the Write Thing with Darian Harvin 
  • February 15th — Hex and the City with Aliza Kelly
  • February 22nd The Truth of Invisible Disabilities with Kris Head
  • March 1st Excluded? The Model Minority Myth with Charlotte Nguyên
  • March 8th Ableism in Fashion with Helya Mohammadian (Slick Chicks) and Marta Elena Cortez-Neaval (Abilitee)
  • March 15th Show Dates: How DACA has Impacted Artists with MANNYWELLZ
  • March 22nd The Greedy Bisexual with Jen Winston

About Bri Hall:

One of the brightest cultural leaders of her generation, Bri Hall embodies the kind of visionary creativity that defies all boundaries and transforms the way we view the world around us. With a global reach that now includes over 1.1 million followers across all platforms, the 27-year-old artist, social-media creator, and motivational speaker has continually turned her creative passions into a conduit for community-building and increased awareness of such crucial issues as social justice and mental health—all while channeling the singular joy of unbridled self-expression.

A first-generation American whose mother immigrated from Jamaica, Hall was born in New York but moved to Maryland at the age of five. As a young child she started drawing portraits, discovering an affinity for art that she partly attributes to an urge to connect with her absent biological father (a stained-glass artist). A lifelong creative polymath, Hall took up poetry in third grade, and within just two years saw one of her pieces published in a national poetry journal. Later on, she earned the distinction of being one of two students in the entire state to be accepted into a highly competitive visual and performing artists middle school, which helped to refine her raw talents and self-taught skills. Throughout her childhood, Hall further broadened her artistic horizons by learning to play clarinet in elementary school and later taking up piano while enrolled in a prestigious science and technology program in high school. During her junior year, she began exploring social media by kicking off a weekly Facebook feature in which she created time-lapse videos documenting her work as she drew or painted a portrait based on subject requests submitted by her followers. The feature was an instant hit, and in 2011 Hall launched a YouTube channel to showcase her increasingly in-demand speed portraits. 

While studying animation and game design at the University of Maryland, Baltimore County, Hall continued posting art videos and began appearing on camera—a turn of events that soon led to the launch of Smartista Beauty, a separate YouTube channel that served as a hub for the hair and beauty tutorials her viewers immediately clamored for. With her very first Smartista Beauty post amassing a staggering number of views, Hall quickly emerged as a beauty guru backed by an immensely devoted following (as well as support from global brands like Calvin Klein and Google). Not only known for the awe-inspiring ingenuity behind her wildly popular tutorials, she gained widespread recognition for the vulnerability and candor of her content, often using her videos as a sounding board for such complex and intensely personal topics as self-love and Black feminism. As more and more viewers tuned in for Hall’s insights into living a more fulfilled and empowered life, she took the stage for a TEDx Talk in 2018 and detailed her journey in following her creative dreams to incredible success.

In all of her endeavors, Hall merges her limitless imagination with a profound sense of purpose. In 2019, for instance, she made her musical debut under the name La Hara, an R&B project whose first round of singles included “Hereafter”—a quietly powerful track she wrote after the death of a close friend, then released during National Suicide Prevention Month in order to help others struggling with grief. More recently, Hall has aligned her longtime mission of increasing representation in media with her growing fascination with cosplay, tapping into her extensive makeup savvy and morphing into a series of iconic characters rarely performed by Black artists and creators.

In her commitment to endlessly magnifying the impact of her platform, Hall is now set to launch a weekly podcast called ‘Count to Ten.’ Presented by RedCircle, the show will include intimate and unfiltered conversations with guests whose personal experience speaks to the inequities affecting marginalized populations all around the world. To that end, the first season of ‘Count to Ten’ finds Hall and her guests discussing everything from the model minority myth and the intersectionality of race and class to ableism in fashion and the politics of natural hair. Inspired by the heart-to-heart talks she engages in on a daily basis—and the moment of re-centering pause many people with intersectional identities must frequently take in order to coexist in a variety of spaces—’Count to Ten’ ultimately reflects the driving force behind all of Hall’s output: a one-of-a-kind gift for taking the ordinary stuff of everyday life (a conversation, a bare face, a blank page), then introducing the extraordinary to expand our sense of possibility and reshape the way we live, work, and care for each other.

Nechelle Vanias Headshot 2021 via Jonathan Stinson at freedomunitedsocial for use by 360 Magazine

Nechelle Vanias Six Degrees of Influence Q×A

Nechelle Vanias is Chief Strategic Officer of the full-service digital marketing and talent agency, Six Degrees of Influence (SDI). Spearheading the agency, Nechelle looks to elevate professionally managed content. Through SDI’s three curated influencer content houses – The Vault, La Casita, and Twin Flames – the agency looks to offer a unique opportunity to both brands and content creators. 360 Magazine spoke with Nechelle about SDI’s approach to creating viral content, brand campaigns, Gen Z/Millennial trends, and more.

What void do the The Vault, La Casita, and Twin Flames houses fill in the professionally managed content collaboration house industry? 

Six Degrees of Influence (SDI) sought to create long lasting brands when developing The Vault, La Casita, and Twin Flames, not just an influencer hang out or Airbnb. SDI likens this approach some of the popular TV shows, like Love Island and Big Brother, where the audience falls in love with the show platform and may have their favorite contestants each season, but still come back to engage with the next season. In fact, SDI runs each of their content houses like a TV show production set replete with the same operations, including call sheets and writers’ room. This ensures a predictable, consistent and timely amount of content is produced for both the house social media channels and brand partners.

Six Degrees of Influence (SDI) uses a multi-channel content approach. What different channels do you use to promote content?

SDI employs social and live channels to promote the house’s content.  This includes live streaming fan events and on-site brand activations at the houses. The content houses’ reach is amplified beyond the house channels by hosting daily collaboration days with their influencer and Young Hollywood friends. [These collaborations] then create exposure for the guests’ audiences as well.

Is there a specific media channel that SDI influencers are currently focusing on the most? 

SDI knows that content creators can still earn more money that is relative to their follower count and engagement on Instagram and YouTube, than on TikTok. This is because Instagram and YouTube are established platforms from which brands have been able to experience quantitative conversion results over long periods of time.  Brands are still figuring out how to best use TikTok, thus while their marketing spends are increasing for TikTok. [However,] you can still earn more on the other platforms with less followers.  We have a creator with six five thousand followers on Instagram and earns $1,500 on average for one Instagram post, whereas her following of three hundred and fifty thousand followers on TikTok earns her $750 on average. Now, add in the fact that SDI has never seen followers move to other platforms in the way TikTokers are able to move their followers. Therefore, TikTok is still a large focus as it serves as an advertising tool to drive the growth of Instagram and YouTube. For these reasons, SDI focuses on Instagram and YouTube growth for the housemates, but certainly keeps TikTok front of mind.

What benefits does living in a content house offer influencers, as opposed to more traditional housing arrangements?

Collaboration amongst all creative types is a tried-and-true method of growing and being inspired.  Living in a content house offers influencers a tribe to go to for content ideas, support and camaraderie.  When run by SDI, that [support] comes with mental health check ins and encouragement. [Encouragement] is very necessary for influencers who are under an immense amount of pressure to maintain their brand. SDI also provides insight on platform growth, relationships with the platforms for exclusive campaign, and event opportunities, and secures brand deals for the housemates. Overall, in SDI’s houses housemates receive the support, resources and tools to grow their social platforms, increase their revenue potential and get a “masters” in the business of content creators.

Is there a formula/process that SDI follows when attempting to create viral content? 

In order to achieve viral content you have to put out A LOT of content. It is foremost a numbers game – the more content you deploy the more you increase your chances of going viral. The second most important process of creating viral content is to study data, so that you are putting out a lot of purposeful content with the intent to speak to a generation. Have your content resonate with [viewers] and have them respond with affirmation through their views, likes, shares and comments. SDI is a very data driven agency, so we are looking at what the data is telling us, what the comments of the fans telling us, what is trending in pop culture, what do we hear the talent talking most about, what is getting the views.  Once SDI has the “what”, we start looking at the “why” so that we can determine how to leverage the data to create viral content.

SDI creates custom designed campaigns for individual brands. How does SDI go about customizing these campaigns for each brand? 

We curate campaigns for brands that align with their overall marketing goals and what we know will be embraced by the creators. We speak the brands language, but live in the creator’s world, so we know how to create a win-win collaboration. We also leverage the unique setting of a content house in our campaigns.  Most specifically, the ability to do on-site branded activations and signage at the houses themselves.  For example, if it is a beverage brand, we might recommend a branded glass front refrigerator by the pool. If it is a clothing brand, we might recommend a branded master closet with signage that is full of the brand’s clothing. If it were a cereal brand, we might recommend a cereal bar in the kitchen.  All of these concepts would include intentional branded content created by the housemates, but also a more subliminal exposure in the background of content. [This subliminal exposure] has proven to be successful in traditional product placement [methods] used in TV and film. The possibilities are endless, and we look to get as creative as we can. [SDI] pushes the envelope [with] of out of the box ideas that deliver conversations and increase brand awareness.   

Who are some of the most popular content creators that SDI represents?

SDI works with many creators, and the most popular doesn’t always mean the most follower count.

Rave Vanias with 350k is a brand favorite, doing campaigns for brands such as Cinnamon Toast Crunch, HP and Fenty Skin. She also pulls thousands of views when she goes live on her social channels. Her confident personality and accessibility make her a favorite all around.

Alessya Farrugia has strong numbers on all channels (2M on TikTok, 391k on Instagram, 176k on YouTube) and is another talent. [Alessya is also] a brand favorite for campaign activations on TikTok, Instagram and YouTube.  She also is one of the few creators that appear on the gossip sites for her great looks, and not for drama.

Joshua Suarez, with almost 13 million followers on TikTok, is one of our largest creators. [He has] has great chemistry with his girlfriend, Star Abelar, who herself has almost 10 million followers on TikTok.

So many influencers audition to join content houses. What qualities does SDI specifically look for when finding influencers to represent your full-service digital marketing and talent agency? 

SDI is looking for creators that have a great work ethic and want to be great. If someone is doing this as a hobby, they are not a fit for the agency. SDI is looking to go on a journey with talent that are looking to take their careers to the next level, reach their full potential, and aren’t afraid to do the work that is needed to be great!  SDI doesn’t just sign talent with large followings, because we know that doesn’t necessarily translate into big money or meaningful careers. SDI is looking for creators that are coachable and passionate about their art because those are the ones that have the greatest potential impact on the industry!

SDI mentioned that their demographic mainly caters to Gen Z and Millennial fans. Which Gen Z/Millennial trends are SDI influencers currently creating content about? 

The Gen Z and Millennial generations are very confident in their self-expression, and SDI looks to amplify those voices. Relationships and connections are a main theme in the content we create – whether that be romantic, casual, family or friendly interactions. These generations are more connected [to each other than ever before] in history, thanks to technology and social media. So, [these elements] play a large part in their lives and create a universal theme with which they can relate and engage.  

Is SDI looking to create any more content houses in the future? 

SDI does indeed have two more houses in development for 2021, with plans for international expansion in 2022. SDI wants to create an international network of content houses that can incubate future leaders and give brands a platform to weave into the fabric of their customers’ lives.