Posts tagged with "Content Creator"

Carly Weinstein via 360 MAGAZINE

Carly Weinstein

Listen to 360 MAG‘s podcast interview f/ Carly Weinstein on SPOTIFY.

Watch 360 MAGAZINE‘s interview with Carly Weinstein YOUTUBE.

Carly Weinstein is fast becoming Gen Z’s Carrie Bradshaw. With a strong emphasis on popular culture, mental health as well as body positivity, this charismatic content creator engages on a wide spectrum of topics with her new podcasts–Hot Girl Talks and Ok, Stop Wine-ing. Of late, she participates in bantar alongside of Vaughn Lowery about her meeting with Drew Barrymore and what the cards may hold for her future.

With an aggregate following of a half million and over 38 million likes on TikTok, Carly is this generation’s everyday gal-pal. Her comedic content focuses on everyday, real-life challenges which people in their twenties experience. Along with her two co-hosts and best friends, Hailey and Jaz, the trio hosts “Hot Girl Talks” – a weekly series that pinpoints Gen Z growing pains in NYC.

On a lighter note, Carly co-hosts “Ok Stop Wine-ing” alongside her mom. She says , “a great lesson for a mother and a daughter.” The duo executes weekly confabulations while offering advice on how to meticulously navigate life.

Following in the footsteps of the iconic bloggers of the 2000s’, Carly self-taught herself how to code and build websites. During her adolescence at Indiana University (IU), she developed “All Things C.” It provided her with an opportunity to create a safe space where she openly spoke about her eating disorders and body dysmorphia to a relatable demographic of her peers. “No matter what I’m talking about… I make sure the basis of my brand always has those underlying messages of ‘you’re beautiful no matter what,’…and giving people advice on how to combat some of those hard times in life.” “I’ve been through plenty of mental health issues in my life, so I speak to my following as if I’m speaking to my younger self or a younger sibling.” Priding herself as the “mom” of group, Carly has always possessed a knack helping those in need.

After graduating from IU, Carly relocated to NYC as a social media manager. Subsequently, she expeditiously transitioned into an avid TikToker, garnering recognition for her unapologetic approach. Thus, she discovered her niche as a creator.

In her leisure, she traveled and grew fond of pickleball while building strong ties to her community.

“I’m very involved with Jewish youth organizations like BBYO… My family is really big with making donations to cancer charities, also mental health organizations like the National Eating Disorders Association.”

Carly Weinstein

In the near future, Carly hopes to become an advocate for mental stability.

INSTAGRAM / TIKTOK

By: Jess Chen, Vaughn Lowery

Diversity/representation graphic via Gabrielle Marchan for use by 360 MAGAZINE

The Overlooked

It has been found that several social media platforms possess algorithms which bury and/or shadowban certain groups within the content curation community. According to Insider.com, Black influencers make significantly less than whites, a gay wage gap exists and there’s a 30% discrepancy between fe/male influencers.

@NotLewy

NotLewy is a songwriter, solo recording artist, and a digital creator. He was diagnosed with arthrogryposis, and his music is inspired by his inner battle and life with a disability. He is very humorous, thoughtful and passionate about life and music. NotLewy’s most popular songs includes Hillary Clinton Freestyle, Summer Rain, and Burn With YOU.

Check out NotLewy’s in depth discussion with Vaughn Lowery on 360 MAG Podcast HERE.

@Leftyonhardmode

Nic is a software engineer and digital creator. He has been a prosthetics user for almost 30 years, as an amputee. After receiving a BS from Harvard University, he has worked in labs at MIT and NASA. Currently, he’s working on creating wearable robots that help people–namely, bionics and exoskeletons.

Check out Nic’s chat with Hannah Zhong on 360 MAG Podcast HERE.

@JerrisMadison

Jerris Madison is a world renowned fashion photographer as well as publisher/founder at OBVIOUS Magazine. The publication has a worldwide reach of over 4 million monthly audience members, largely within the framework of its social platforms such as Facebook. It’s a powerhouse within the design metaverse.

As a bone cancer survivor (Chondrosarcoma), Jerris continues to inhale and ends up amputating one of his legs. His story is truly inspiring.

Check out Jerris’ candid conversation with Hannah Zhong on 360 MAG Podcast HERE.

Nechelle Vanias Headshot 2021 via Jonathan Stinson at freedomunitedsocial for use by 360 Magazine

Nechelle Vanias Six Degrees of Influence Q×A

Nechelle Vanias is Chief Strategic Officer of the full-service digital marketing and talent agency, Six Degrees of Influence (SDI). Spearheading the agency, Nechelle looks to elevate professionally managed content. Through SDI’s three curated influencer content houses – The Vault, La Casita, and Twin Flames – the agency looks to offer a unique opportunity to both brands and content creators. 360 Magazine spoke with Nechelle about SDI’s approach to creating viral content, brand campaigns, Gen Z/Millennial trends, and more.

What void do the The Vault, La Casita, and Twin Flames houses fill in the professionally managed content collaboration house industry? 

Six Degrees of Influence (SDI) sought to create long lasting brands when developing The Vault, La Casita, and Twin Flames, not just an influencer hang out or Airbnb. SDI likens this approach some of the popular TV shows, like Love Island and Big Brother, where the audience falls in love with the show platform and may have their favorite contestants each season, but still come back to engage with the next season. In fact, SDI runs each of their content houses like a TV show production set replete with the same operations, including call sheets and writers’ room. This ensures a predictable, consistent and timely amount of content is produced for both the house social media channels and brand partners.

Six Degrees of Influence (SDI) uses a multi-channel content approach. What different channels do you use to promote content?

SDI employs social and live channels to promote the house’s content.  This includes live streaming fan events and on-site brand activations at the houses. The content houses’ reach is amplified beyond the house channels by hosting daily collaboration days with their influencer and Young Hollywood friends. [These collaborations] then create exposure for the guests’ audiences as well.

Is there a specific media channel that SDI influencers are currently focusing on the most? 

SDI knows that content creators can still earn more money that is relative to their follower count and engagement on Instagram and YouTube, than on TikTok. This is because Instagram and YouTube are established platforms from which brands have been able to experience quantitative conversion results over long periods of time.  Brands are still figuring out how to best use TikTok, thus while their marketing spends are increasing for TikTok. [However,] you can still earn more on the other platforms with less followers.  We have a creator with six five thousand followers on Instagram and earns $1,500 on average for one Instagram post, whereas her following of three hundred and fifty thousand followers on TikTok earns her $750 on average. Now, add in the fact that SDI has never seen followers move to other platforms in the way TikTokers are able to move their followers. Therefore, TikTok is still a large focus as it serves as an advertising tool to drive the growth of Instagram and YouTube. For these reasons, SDI focuses on Instagram and YouTube growth for the housemates, but certainly keeps TikTok front of mind.

What benefits does living in a content house offer influencers, as opposed to more traditional housing arrangements?

Collaboration amongst all creative types is a tried-and-true method of growing and being inspired.  Living in a content house offers influencers a tribe to go to for content ideas, support and camaraderie.  When run by SDI, that [support] comes with mental health check ins and encouragement. [Encouragement] is very necessary for influencers who are under an immense amount of pressure to maintain their brand. SDI also provides insight on platform growth, relationships with the platforms for exclusive campaign, and event opportunities, and secures brand deals for the housemates. Overall, in SDI’s houses housemates receive the support, resources and tools to grow their social platforms, increase their revenue potential and get a “masters” in the business of content creators.

Is there a formula/process that SDI follows when attempting to create viral content? 

In order to achieve viral content you have to put out A LOT of content. It is foremost a numbers game – the more content you deploy the more you increase your chances of going viral. The second most important process of creating viral content is to study data, so that you are putting out a lot of purposeful content with the intent to speak to a generation. Have your content resonate with [viewers] and have them respond with affirmation through their views, likes, shares and comments. SDI is a very data driven agency, so we are looking at what the data is telling us, what the comments of the fans telling us, what is trending in pop culture, what do we hear the talent talking most about, what is getting the views.  Once SDI has the “what”, we start looking at the “why” so that we can determine how to leverage the data to create viral content.

SDI creates custom designed campaigns for individual brands. How does SDI go about customizing these campaigns for each brand? 

We curate campaigns for brands that align with their overall marketing goals and what we know will be embraced by the creators. We speak the brands language, but live in the creator’s world, so we know how to create a win-win collaboration. We also leverage the unique setting of a content house in our campaigns.  Most specifically, the ability to do on-site branded activations and signage at the houses themselves.  For example, if it is a beverage brand, we might recommend a branded glass front refrigerator by the pool. If it is a clothing brand, we might recommend a branded master closet with signage that is full of the brand’s clothing. If it were a cereal brand, we might recommend a cereal bar in the kitchen.  All of these concepts would include intentional branded content created by the housemates, but also a more subliminal exposure in the background of content. [This subliminal exposure] has proven to be successful in traditional product placement [methods] used in TV and film. The possibilities are endless, and we look to get as creative as we can. [SDI] pushes the envelope [with] of out of the box ideas that deliver conversations and increase brand awareness.   

Who are some of the most popular content creators that SDI represents?

SDI works with many creators, and the most popular doesn’t always mean the most follower count.

Rave Vanias with 350k is a brand favorite, doing campaigns for brands such as Cinnamon Toast Crunch, HP and Fenty Skin. She also pulls thousands of views when she goes live on her social channels. Her confident personality and accessibility make her a favorite all around.

Alessya Farrugia has strong numbers on all channels (2M on TikTok, 391k on Instagram, 176k on YouTube) and is another talent. [Alessya is also] a brand favorite for campaign activations on TikTok, Instagram and YouTube.  She also is one of the few creators that appear on the gossip sites for her great looks, and not for drama.

Joshua Suarez, with almost 13 million followers on TikTok, is one of our largest creators. [He has] has great chemistry with his girlfriend, Star Abelar, who herself has almost 10 million followers on TikTok.

So many influencers audition to join content houses. What qualities does SDI specifically look for when finding influencers to represent your full-service digital marketing and talent agency? 

SDI is looking for creators that have a great work ethic and want to be great. If someone is doing this as a hobby, they are not a fit for the agency. SDI is looking to go on a journey with talent that are looking to take their careers to the next level, reach their full potential, and aren’t afraid to do the work that is needed to be great!  SDI doesn’t just sign talent with large followings, because we know that doesn’t necessarily translate into big money or meaningful careers. SDI is looking for creators that are coachable and passionate about their art because those are the ones that have the greatest potential impact on the industry!

SDI mentioned that their demographic mainly caters to Gen Z and Millennial fans. Which Gen Z/Millennial trends are SDI influencers currently creating content about? 

The Gen Z and Millennial generations are very confident in their self-expression, and SDI looks to amplify those voices. Relationships and connections are a main theme in the content we create – whether that be romantic, casual, family or friendly interactions. These generations are more connected [to each other than ever before] in history, thanks to technology and social media. So, [these elements] play a large part in their lives and create a universal theme with which they can relate and engage.  

Is SDI looking to create any more content houses in the future? 

SDI does indeed have two more houses in development for 2021, with plans for international expansion in 2022. SDI wants to create an international network of content houses that can incubate future leaders and give brands a platform to weave into the fabric of their customers’ lives.

photo by Mass Appeal for use by 360 MAGAZINE

Mass Appeal Announces Two New Executive Hires

MASS APPEAL ANNOUNCES TWO NEW TRAILBLAZING EXECUTIVE HIRES

JESSICA RIVERA NAMED GENERAL MANAGER & JENYA MEGGS NAMED SENIOR VICE PRESIDENT OF CONTENT

FEMALE EXECUTIVES TO HELP LEAD THE CHARGE OF MASS APPEAL’S MONUMENTAL #HIPHOP50 PROGRAM

Mass Appeal has announced two new key executive hires – two trailblazing women who will play a pivotal role in elevating and expanding the entertainment company’s presence. Multi-faceted executive Jessica Rivera will serve as the General Manager, Music. In this role, Rivera will oversee creative and day-to-day operations of Mass Appeal’s music division; label, publishing and contributing across Mass Appeal’s other two divisions in content and creative services. Seasoned music and entertainment executive Jenya Meggs will serve as the Senior Vice President of Content where alongside Mass Appeal’s Chief Creative Officer Sacha Jenkins, she will spearhead programming strategies and partnerships of Mass Appeal’s growing content slate.

Over the past year, Mass Appeal has been quietly working to develop the platform, #HipHop50, aimed at celebrating Hip Hop’s 50th anniversary in the most authentic and globally impactful way possible. With #HipHop50, Mass Appeal’s mission is to ensure that Hip Hop’s historic milestone will be celebrated in a way befitting of its massive influence, as well as engage fans across the globe. Mass Appeal partner Nas says, “This is the biggest birthday in the world!” Over the next six months, Mass Appeal will be announcing various partnerships for their #HipHop50 platform with best-in-class companies in verticals ranging from original music, content, podcasts, live experiential, products, education, publishing and more – along with a charitable component attached to everything.

Both Rivera and Meggs will help lead the charge for Mass Appeal’s expansive #HipHop50 program. Rivera will work with Nas to oversee multiple original music projects aimed at celebrating Hip Hop’s incredible history. Meanwhile, Meggs will spearhead the content partnership with Showtime/ViacomCBS, which will encompass unscripted series and features, podcasts, and digital shorts by and about some of the foremost names in the genre.

In her former role as head of artist relations for YouTube’s West Coast territory, Rivera’s achievements included heading up a livestream-based marketing campaign that helped catapult Mariah Carey’s “All I Want for Christmas Is You” to No. 1 on the Billboard Hot 100 for the first time ever. Recognized as one of Billboard’s 2020 R&B/Hip Hop Power Players, Rivera spent 11 years at Universal Music Publishing Group (UMPG), where she held the position of Executive Vice President/Head of East Coast Operations and Creative, as well as curated or identified the songwriters/producers behind more than 25 chart-topping singles, including the 12-times-platinum  “Love The Way You Lie” by Eminem ft Rihanna, the 11-times-platinum “Uptown Funk” by Mark Ronson ft. Bruno Mars;  and the certified-diamond “Radioactive” by Imagine Dragons (one of the best-selling songs in music history). Before joining Universal, Rivera signed Rihanna at 16-years-old to her first publishing deal EMI.

“It’s an inspiring time to join Mass Appeal and continue to build the music division and elevate the artist’s narrative through the synergy of Music and media,” said Rivera. “Hip Hop 50 will uniquely bring together these worlds of creativity, all to celebrate Hip Hop’s 50th anniversary!”

Before joining the Mass Appeal team, Meggs served as the original content producer for Apple Music, where she developed the streaming platform’s innovative Up Next New Artist Program. Additionally, Meggs sold and produced the BET Web Series Brooklyn Blue Sky (2017), as well as executive produced the BET George Floyd Special (2020). Prior to working in production & development, Meggs began her career working in the video marketing department at Universal Music Group and later Warner Music Group. She’s led the video marketing campaigns for GRAMMY Award-winning and multi-platinum selling artists, such as JAY-Z, Mariah Carey, Janet Jackson, Rihanna, Kanye West, Common and Jill Scott.

“I’m excited to use my talents and join Mass Appeal on this journey, to expand the narrative of film and TV, while creating exceptional content,” said Meggs.  “Mass Appeal has brilliantly created a path for authentic storytelling journeys. Hip-Hop 50 will bring together the best we have to offer to serve the culture the most defining celebration it deserves.”

Both Rivera and Meggs will work closely with the company’s CEO Peter Bittenbender and co-founder, Hip Hop legend Nas.

“Great moment as the team expands with the hiring of Jessica and Jenya, both of whom I have had the pleasure of knowing and working with for years. I look forward to working with Jessica as the GM of the label, Jenya as the SVP of content and together as a team as we scale our #HipHop50 program and Mass Appeal’s overall business” – Nasir “Nas” Jones

“Both Jessica and Jenya bring a tremendous amount of experience, passion and relationships to the company at a time that could not be more exciting. Having leadership of their level around #HipHop50 is a dream come true and I’m looking forward to what’s to come.” – Peter Bittenbender

About Mass Appeal
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

I AM LAJUNE

*LIVE PERFORMANCE – 360TV

**FAN FAVE – FIBRILLATE

***NEW VIDEO – BLOW

****LISTEN – VH100 PODCAST

Hip-Hop songstress LaJune resurrects with her latest single YA! It’s the follow-up to Go Girl off her new record entitled, Mind. This artist’s prolific sound is reminiscent of an iconic Timbaland track. With senses engaged from jump, the bass notes transform into a melodic, yet husky hook. Her words are witty and wise, demonstrating her prowess with a pen.

Her second extended-play provides a glimpse into the psyche of an emerging artist. In addition, this lyracist is the first female inducted into 106 & Park Freestyle Friday Hall of Fame. No stranger to the stage, she has showcased her talents by opening for R&B stars Joe, Case and Chrisette Michele (Grammy winner).

A trilogy of transparency, Mind, was released at the top of the year. Recently, LaJune announced her second video off the third album entitled, What You Got, featuring cinematographer Shaleek Tukes and director Ameer Copper. The visual voyage depicts the conflict of the higher and lower self. On screen, she exudes fierce tenacity and conviction, witnessing social injustices on her television. The opening scene immerses the viewer into a diabolical domain, digesting police brutality against both minorities and women.

ABOUT LAJUNE

Currently, she is the co-host for VH1’s podcast Vh100 – devoted to discussing music, pop culture and celebrity news.

Not to mention, this content creator exhibits her acting chops in an interrogation scene with actor Jim Shearer. Check out the behind the scenes of What You Got by Amenze Victor.

Right now, LaJune is moving towards the launch of new projects in parallel with motherhood.

Cop LaJune’s Mind Merchandise

lajune grant photographed by armon hayes for 360 magazine.
LaJune Grant in 360 MAGAZINE.
LaJune Grant shoots 360 MAGAZINE.
LaJune Grant makes a a brief appearance in 360 MAGAZINE.

LaJune performs with band.

Lizza Monet Morales

Lizza Monet Morales, aka @xoxolizza, is an actor, TV host, best-selling author and content creator in both English and Spanish. She has leveraged her love of tech, fashion, and inspirational messages to create a global social media fan-base (LoveBug Nation) while becoming one of the top Latinas in entertainment media.

You’ll often find this multi-passionate entrepreneur, who is committed to “seeing the world through love-filled eyes,” rocking her signature heart-shaped sunglasses in an airport or on one of her globetrotting #LizzaOnTheGo adventures on and off set. She was nicknamed the “Carmen San Diego of Livestream” after traveling close to 300,000 miles around the world in 2015.

Lizza is also the founder of Classy Chingonas, an online and in-person women’s community that holds supper clubs and interactive events around the world for Latina entrepreneurs, executives and thought leaders.

As an actor, she was recently seen in David Mamet’s “Phil Spector” biopic for HBO starring Al Pacino and Helen Mirren. She was also a series regular on VH1’s” New York Goes to Hollywood.

In 2016 and 2017, she won Best Live Broadcaster at the TECLA Awards. In 2017, Alegria magazine featured her on their cover as one of the top Latina Influencers in the U.S. and Twitter named her one of their nine global #SheInspires women for Women’s Day 2016.

In the spring of 2016, Ms. Morales was invited by FLOTUS Michelle Obama to attend The United States of Women Summit as one of the country’s “agents of change.” And that fall she was invited by President Barrack Obama to attend the invite only South by South Lawn (SWXSL) at The White House. During the 2016 election cycle, she served as a judge for VotoLatino and FUSE Media’s Crash the Parties competition, alongside Emmy award winning host Rachel Maddow and NPR’s Marina Hinojosa.

On the fashion front, IMG, which produces the most impactful Fashion Week events around the globe, named Lizza one of their “Global Committee Experts” for their 2015-2016 DHL Exported fashion designer competition. She was one of six experts picked, which included acclaimed designer Nicole Miller and Vogue Italy’s Sara Maino.

Ford Automotive named her one of the “Mujer Legandarias” (Lengendary Women) in the United States. Additionally, the Lincoln Motor Company selected her as of their ten “Damas de Lincoln” for a campaign profiling exceptional Latina leaders in 2015. That same year, Lizza was selected as one of the “Top Eight Latino Influencers in the US” by the American Latino Heritage Fund.

In 2014, she was named Top Latino Vlogger of the year by LATISM 2014 and selected as one of their 100 Top Blogueras in the US in 2014, 2015 and again in 2016.

She’s been on-air talent for Access Hollywood, Telemundo, EXTRA, Univision, Celebrity Justice, The Insider and The TV-Guide Channel amongst others and has reported for US Weekly and People Magazine.

On the client side, she’s worked with a variety of brands, including but not limited to the GRAMMYs, United Airlines, Nike, Microsoft, Ford, Marriott, Formula E Racing, Red Bull, Best Western, Sears, NASCAR, AT&T, and CoverGirl.

Lizza has also been featured in Cosmo for Latinas, Alegria magazine and Vanity Fair and on The Conan O’Brien Show, CNN, CNN en Español and NPR.

You can connect with her online by looking up @xoxolizza on any social media platform you’re on. Drop a line and say “hi”.