Posts tagged with "influencer"

Shopify, OnlyFans, and BitCloud via 360 Magazine.

Top Grossing | Shopify, OnlyFans, and BitCloud

Over the past years, the creator or influencer economy has boomed, enabling individual creators, influencers, podcasters, TikTokers, and YouTubers to make six-figure earnings from their businesses. However, the impressive growth of the entire market has also boosted the revenue of companies supporting the creator economy.

According to data presented by OnlyAccounts.io, Shopify, OnlyFans, and BitCloud were the three highest-grossing creator economy companies in 2022, with $8.7bn in combined revenues.

OnlyFans as the Youngest Company Grossed $2.5B in 2022

From recruiting and brand pairing to AI analysis of content libraries, internet personalities, and creators have seen their content monetization opportunities surge in recent years.

According to the Top 100 Creator Economy Companies survey conducted by Influencer Marketing Hub, Shopify was the highest-grossing company in the creator industry last year. The e-commerce and point-of-sales platform plays a key role in the creator economy by offering online shopping via social media. Last year, Shopify grossed an impressive $5.2bn in revenue, or nearly 50% more than the following two companies on the list.

Content creators’ platform OnlyFans ranked as the second highest-grossing company in 2022. Last year, OnlyFans grossed $2.5bn from its business, which is even more impressive considering it’s one of the youngest companies on the top ten list.

Blockchain and social platform BitClout ranked third, with $1bn in annual revenues. Statistics show Impact.com, a website for influencers’ recruiting and affiliate marketing, saw revenues of $233.6 million in 2022, ranking fourth on the list. Jellysmack and Teespring followed, with $216 million and $183.7 million, respectively.

Merchandise and Subscriptions the Biggest Revenue Streams

The Influencer Marketing Hub survey also showed that merchandise was the biggest revenue stream of companies supporting the creator economy. Last year, they grossed an average of $511.7 million from merchandise sales, or 65% more than from subscriptions as the second-largest revenue stream. Subscriptions brought in average annual revenue of $308 million.

Blockchain services saw an estimated $192.7 million in revenues, while ad platforms working with content creators and influencers followed with over $47 million from this service during the examined year. Link in bio was one of the smallest revenue streams, with less than $8 million in average annual revenue.

Victoria Justice attends Artha Holi Festival "Throwing of The Color" via 360 Magazine.

Victoria Justice × ARTHA Holi Festival

The 2nd annual event of the ARTHA Holi Festival Throwing of The Color, thrown by Artha Wellness Sanctuary celebrates the Indian Holiday, Holi, is a celebration of life and love marked by the throwing of color.

Hosted by Karan Khanna and Priyanka Khanna, Co-Founders of Artha Wellness Sanctuary and El Cristiano Tequila, the day welcomed guests including actress Victoria Justice, Kyra Lizama and Will Moncada from Love Island as well as Mackenzie Dipman, Dr. Raj Kanodia, TV host Madison Brodsky, Actress Cristiana Daia, influencers such as model Hannah Linderman, music artist Vince Rossi and influencer Sergio Farias, actress Carolina Bonetti, actress Grace Rolek, plus many more. 

DJs included Casey Kiss, Vika Shevi, Oliver Marshak, Visual Giant, and DJ Stellar. Guests at the all day annual festival of color celebrating love and life enjoyed El Cristiano Tequila speciality cocktails with their award-winning Silver tequila, Essentia Water, DAH! Lassi India-Style Yogurt Smoothie, Passion Tree Hard Seltzer, Chiki Chiki Boom Boom, Mountain Smokes CBD, and Caliwater cactus water plus catering by Bollywood Bites. 

The all-white dress code event kicked off on Saturday, March 11th in the Burbank Hills at 1pm at Castaway Gardens and went until 11pm under the stars. The Artha family celebrated the arrival of Spring, end of Winter, and the blossoming of Love. In true Holi spirit, the day included traditional Indian dancing featuring Dhol players, music, a sunset sound bath hosted by Artha, delicious food and the throwing of the colors.

Artha offers day passes and services by membership for $169 a month as well as add-on services ranging from massage to cryotherapy facials. Offerings include meditation, yoga, float tank therapy, cryotherapy, infrared sauna, and many more services. They are located in West Hollywood, with Studio City soon to open. 

Victoria Justice attends Artha Holi Festival "Throwing of The Color" via 360 Magazine.
Victoria Justice attends Artha Holi Festival Throwing of The Color via 360 MAGAZINE.

Photo Credit: Kevin Wong

Carly Weinstein via 360 MAGAZINE

Carly Weinstein

Listen to 360 MAG‘s podcast interview f/ Carly Weinstein on SPOTIFY.

Watch 360 MAGAZINE‘s interview with Carly Weinstein YOUTUBE.

Carly Weinstein is fast becoming Gen Z’s Carrie Bradshaw. With a strong emphasis on popular culture, mental health as well as body positivity, this charismatic content creator engages on a wide spectrum of topics with her new podcasts–Hot Girl Talks and Ok, Stop Wine-ing. Of late, she participates in bantar alongside of Vaughn Lowery about her meeting with Drew Barrymore and what the cards may hold for her future.

With an aggregate following of a half million and over 38 million likes on TikTok, Carly is this generation’s everyday gal-pal. Her comedic content focuses on everyday, real-life challenges which people in their twenties experience. Along with her two co-hosts and best friends, Hailey and Jaz, the trio hosts “Hot Girl Talks” – a weekly series that pinpoints Gen Z growing pains in NYC.

On a lighter note, Carly co-hosts “Ok Stop Wine-ing” alongside her mom. She says , “a great lesson for a mother and a daughter.” The duo executes weekly confabulations while offering advice on how to meticulously navigate life.

Following in the footsteps of the iconic bloggers of the 2000s’, Carly self-taught herself how to code and build websites. During her adolescence at Indiana University (IU), she developed “All Things C.” It provided her with an opportunity to create a safe space where she openly spoke about her eating disorders and body dysmorphia to a relatable demographic of her peers. “No matter what I’m talking about… I make sure the basis of my brand always has those underlying messages of ‘you’re beautiful no matter what,’…and giving people advice on how to combat some of those hard times in life.” “I’ve been through plenty of mental health issues in my life, so I speak to my following as if I’m speaking to my younger self or a younger sibling.” Priding herself as the “mom” of group, Carly has always possessed a knack helping those in need.

After graduating from IU, Carly relocated to NYC as a social media manager. Subsequently, she expeditiously transitioned into an avid TikToker, garnering recognition for her unapologetic approach. Thus, she discovered her niche as a creator.

In her leisure, she traveled and grew fond of pickleball while building strong ties to her community.

“I’m very involved with Jewish youth organizations like BBYO… My family is really big with making donations to cancer charities, also mental health organizations like the National Eating Disorders Association.”

Carly Weinstein

In the near future, Carly hopes to become an advocate for mental stability.

INSTAGRAM / TIKTOK

By: Jess Chen, Vaughn Lowery

SUMMER WALKER : "LAST DAY OF SUMMER" SPED-UP via 360 MAGAZINE

SUMMER WALKER : “LAST DAY OF SUMMER” SPED-UP

SUMMER WALKER RELEASES LAST DAY OF SUMMER (SPED-UP) VERSION

‘Last Day Of Summer’ Becomes First Sped-Up Album Ever Released By An Artist

Today, Summer Walker revamps her 2018 opus Last Day Of Summer project and releases Last Day Of Summer (Sped Up). The newer version comes after the TikTok success of “Karma,” which saw spikes in streams after fans sped up the older rendition at the start of 2022. TikTok influencer @whereisreese created the viral dance and helped propel the song into new success. The original song, which garnered 250-300k weekly global streams at the beginning of the year, reached a whopping 2 million after LVRN/Interscope Records re-released the sped-up song. “Karma” peaked at 4.1 million global weekly streams and reached gold status in August.

Other Summer songs which have found similar success after being sped up on TikTok and YouTube include “Shame,” “Deep,” and her Billboard smash hit “Girls Need Love (Remix)” featuring Drake. The latter began catching traction when Kehlani expressed her joy in the sped-up version, dubbing it her “new favorite sound.” Last Day of Summer is officially the first sped-up album to be released and is a result of the singer listening to her devoted fanbase, who found pleasure in revisiting her classic but in a newer way. 

Last August, Summer released her Amazon Music Live EP Summer Series. The five-track offering includes live performances of fan-favorite Summer records, including “Over It,” “Playing Games,” “Session 32,” “Throw It Away,” and “Unloyal.” 

Summer has enjoyed a string of stellar performances over the last few months, beginning with her sold-out concert, A Hot Summer Night, last June. She continued her fiery onslaught at London’s Wireless Festival, where her rousing effort amazed the crowd and left her stunned by their courteous reception. She continued her scorching summer by taking her talents to New York’s Hulu Theatre at the prestigious Madison Square Garden before performing at Detroit’s Fox Theatre. In recent months, Walker also landed prominent feature appearances alongside music heavyweights Kendrick Lamar (“Purple Hearts”) and The Weeknd (“Best Friend (Remix).”

Last Day Of Summer (Sped Up) Tracklisting

  1. BP (Sped Up)
  2. Talk Yo Shit (Sped Up)
  3. Girls Need Love (Sped Up)
  4. CPR (Sped Up)
  5. Smartwater (Sped Up)
  6. Deep (Sped Up)
  7. Baby (Sped Up)
  8. I’m There (Sped Up) 
  9. Karma (Sped Up) 
  10. Prayed Up (Sped Up) 
  11. Shame (Sped Up)
  12. Just Like Me (Sped Up)
  13. Girls Need Love (Remix Sped Up) ft. Drake

Summer Walker ‘Last Day Of Summer (Sped-Up)’ eAlbum
Retail: https://summerwalker.lnk.to/LDOSSpedUp

A1 × J1 × NEMZZZ -"DON'T LIE" via 360 MAGAZINE

A1 X J1 + NEMZZZ – “DON’T LIE”

BRIT AWARD-NOMINATED A1 X J1 TEAM UP WITH NEMZZZ ON NEW SINGLE 

“DON’T LIE” LISTEN HERE / WATCH HERE

FIRST EVER EUROPEAN HEADLINE TOUR ANNOUNCED

PERFORMING AT THE KISS HAUNTED HOUSE PARTY 2022! FRIDAY 28TH OCT 

NOMINATED FOR BREAKTHROUGH ARTIST OF THE YEAR AT THE GRM DAILY RATED AWARDS

SUPPORTING N-DUBZ ON SOLD-OUT NOV ARENA TOUR

A 30,000 DONATION TO MAKE-A-WISH FOUNDATION

Today, BRIT award nominated pop-rap duo A1 X J1 release their brand new single “Don’t Lie” featuring seventeen year-old rapper Nemzzz.

Listen to “Don’t Lie” here / watch the video here.

Back with another one of their unique takes on reinventing celebrated anthems, A1 X J1 come correct with a fresh take on Shakira’s “Hips Don’t Lie” in the new single “Don’t Lie.” Featuring the instantly recognizable trumpet flourish and reggaeton rythmn, the track is creatively infused with the boys’ love for rap and R&B, upping the tempo whilst trap slaps filter throughout. 

As an alternative to shooting a traditional music video for the new single, the duo took it upon themselves to donate the 30,000 music video budget to the Sidemen Fc Vs Youtube All Stars charity football game, of which the profits go towards a number of charities including Make-A-Wish Foundation. The charity offers support to children who have had their childhoods stolen by a critical illness. They will also support by donating to other mental health services to young people including, Teenage Cancer Trust and Calm (Mental Health Charity). The cameos in the video feature Mr Beast, Chunkz, Filly, Cal The Dragon, Harry Pinero, Ishowspeed, Noah Beck, Deji to name a few!

Whilst the duo have gained remarkable success in the music industry, including three top-five singles, collaborations with the likes of KSI, Mae Muller and Mabel and a 2022 BRIT nomination, more recently they’ve achieved further personal highs. These come in form of featuring in the upcoming Converse campaign, becoming the main artists in the Amazon Music X Fortnight Tournament and securing the support act for N-Dubz upcoming arena tour. It doesn’t end there, the pair are also headlining their first ever EU tour in December and have been nominated for GRM Breakthrough Artist Of The Year. 

Speaking about the track and working with rapper Nemzzz on the track, A1 X J1 have said: “Nemzzz is hard and up and coming so we’re really excited to collaborate with him on the new single.”

Speaking about his feature on the track Nemzzz adds: “We always said we would get on a song together so it’s sick that we made it happen now.”

After meeting on the off chance through the Houseparty App in 2020, A1 x J1 have gained unimaginable success at the young age of 16 and 18, not to mention whilst doing so in the unprecedented circumstances of a pandemic, and school. It’s been a whirlwind year for the 16 and 18-year-old, who, in the short time they’ve known each other, have pulled off the impossible. 

Connect with A1 X J1 

SPOTIFY / TWITTER / INSTAGRAM

How to be an Influencer by Mark Rapier via 360 MAGAZINE

How to be an Influencer

To Be an Influencer, You Must Lead; to be a Leader, You Must Have Influence

What is Influence?

If you search for “how to be a social media influencer,” you will get hundreds of thousands of results. The sources vary from marketing platform providers, educators, marketing firms, and news organizations. They all highlight the same essential components. This article from Forbes is an example.  The typical steps are to: Identify Your Niche, Choose Your Platform, Build Momentum, Stay Engaged, and Build Alliances.

None of them make an effort to define influenceDictionary.com defines influence as:

The capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others

To understand influence, we need to break the definition down.

Capacity or Power – This is your leverage and comes in many forms. Power comes from positions of authority. CEOs, University Presidents, and other senior leaders set strategies and focus their teams on pursuing those objectives. Fame and name recognition will cause people, at least in the beginning, to stop what they are doing and listen. Expertise is another lever; Master Class is a platform that enables experts to educate and inspire.

Persons or Things – The distinction is important.  Influence always begins with people creating a product, service, or cause. Over time and with success, a brand is formed.  Brands like Costco, NFL, and Tesla all generate a response. A person’s name can become a brand as well. People notice when they hear that Warren Buffett, Elon Musk, or Oprah Winfrey are interested in something.

Compelling force on or produce effects – Influence is always indirect.  Flags flutter in the wind because the wind blows; the wind influences the flag. The butterfly effect describes the idea that small changes applied from great distances can result in major changes. 

Actions, behavior, opinions – If you cannot drive change, you do not have meaningful influence. Getting people to try something is different from getting them to adopt something new.

At the risk of oversimplification, influencers fall into two categories – retail and cause.  When we think of social media influencers, we mostly think of retail. These are people who promote themselves, their products, and the products of others while having a knowledge of the best social media ads. This infographic shows the top influencers in this category.

Many important influencers do not start with name recognition.  They build that recognition over time. Jane Goodall is an influencer on issues related to environmental and wildlife preservation. She grew her influence over time based on her anthropological fieldwork in Africa. Throughout her career, she has become a major voice in wildlife conservation.  Draymond John and Gary Vaynerchuk have turned their business successes into social influence. There are thousands of influencers who have large followings but little name recognition.

Becoming an Influencer

With a clear understanding of what it means to have influence, you are now ready to act like a start-up CEO.  You need to make a business plan.

Identify Your Niche – You need to pick a target based on skills, experience, and passion.  In the beginning, it needs to be narrowly defined.  If automotive is your main interest, decide whether to focus on classic restorations, Formula 1 racing, repairs, safety, etc.  If fashion is your thing, are you interested in fashion shows, purses, shoes, fitness wear, or something else?  Craft brewing and distilling are popular, and thousands of social media sites are dedicated to tasting, home brewing, and cocktail mixing.  You have to be more interested and knowledgeable than the average follower.

Know Your Audience – There are several key questions to answer.  Whom do you want to influence?  Where can you find them?  Why do you believe they will be interested in what you have to say? 

Define the effect – What actions do you want people to take?  What behaviors do you want to change?  Do you want them to buy products you review, read your book, or take a trip to your favorite vacation spot?

Create a Relevance Strategy – When you launch your plan, you need to know how you plan to evolve.  To be an influencer, you need to keep people coming back.  What are the next steps in the audience’s journey?  You must understand how you and your followers will change and grow over time.

The first four steps are iterative.  As you work through the process, ask for the advice of others.  The first impressions are critical to your long-term success.  With your plan in place, you are ready for the next steps.

Choose Your Format and Platform – Some content is best suited for blogs, newsletters, and other forms of the written word.  Short-form videos are best for Instagram and TikTokYouTube is better suited for long videos.  If the spoken word is your choice, be sure to choose the podcast providers that already reach your audience.  Invest in recording and editing equipment and software.

Create Content – Create a backlog of content to establish early consistency.  Posting content on a predictable schedule makes it easy for people to get into the habit of looking for your content.  Use follower feedback to improve your messaging and identify topics for future posts.

Measure the Results – Your campaign started with the goal of influencing your followers to take action, modify behaviors, or change opinions.  If you are not meeting your goals, understand why and adjust.

Create Alliances – Once you have established your presence and have measurable results, you can build relationships with others.  You can get invitations to product launch events or sample products.  Others may repost your content to their audiences.

Social media influence is an important form of leadership.  Leadership is in all of us.  All we have to do is unlock our potential.

Mark Rapier is the Managing Director of The Rapier Group LLC.  You can follow him on LinkedIn and read his biweekly newsletter.  His book, The Leader With A Thousand Faces, (CLICK HERE to get your copy) describes the leadership journey we all experience and gives perspectives to consider before you find yourself needing the answers.

THE REAL HOUSEWIVES OF BEVERLY HILLS via 360 MAGAZINE

BRAVO – THE REAL HOUSEWIVES OF BEVERLY HILLS

BRAVO’S “THE REAL HOUSEWIVES OF BEVERLY HILLS” THREE-PART REUNION BEGINS WEDNESDAY, OCTOBER 12 AT 8PM ET/PT

Part 1: Wednesday, October 12 at 8 p.m. ET/PT

A surprise visit from a special guest kicks off the chicest Beverly Hills reunion yet. Dorit revisits trauma from her home invasion. Kyle, Lisa, and Erika challenge Crystal’s contradictory statements about Sutton’s “dark” comments. Garcelle admits to suspicions of bad deeds from some of the women, and tempers boil over when Kyle comes to Diana’s defense.

Part 2: Wednesday, October 19 at 8 p.m. ET/PT

As the reunion continues, Garcelle and Diana hit a point of no return in their already-frayed friendship. Sutton reflects on her ongoing tension with Lisa, who updates the women on her grieving process. Garcelle discovers the “trashy” truth behind Erika’s book review. Meanwhile, as Kyle anxiously anticipates her sister’s arrival, Kathy Hilton arrives with tequila in tow.

Part 3: Wednesday, October 26 at 8 p.m. ET/PT

The reunion concludes as Erika is tasked with answering for her questionable decisions, both legally and otherwise. Kathy finally comes face-to-face with Erika and Lisa to confront their allegations over what went down in Aspen. Kyle gets drawn into the middle of a battle between her friends and her sister. Ultimately, the dynamic between Kathy and Kyle takes centerstage as the fate of their relationship hangs in the balance.

“The Real Housewives of Beverly Hills” is produced by Evolution Media for Bravo with Douglas Ross, Alex Baskin, John Carr, Brett Staneart and Christian Barcellos serving as executive producers. Andy Cohen also serves as an executive producer.

ABOUT BRAVO

Bravo is the premier lifestyle and entertainment brand that drives cultural conversation around its high-quality, interactive original content across all platforms. The network features a diverse slate of original programming, including Emmy Award-winning “Top Chef” and “Project Runway,” along with fan favorites “Vanderpump Rules,” “Below Deck,” “Southern Charm,” and the highly popular “Million Dollar Listing” and “The Real Housewives” franchises. Bravo also boasts the only live late-night talk show on television with the critically acclaimed “Watch What Happens Live with Andy Cohen,” which has become a nightly destination for A-list celebrities. Bravo is part of the NBCUniversal Television and Streaming portfolio, which includes NBCU’s broadcast, cable, and streaming platforms: NBC, Bravo, E!, Oxygen, SYFY, Universal Kids, USA Network, and Peacock. For more information, visit BravoTV.com.

Photo of SKAM Summer Music Summit via The influence for 360 Magazine

SKAM × EL CRISTIANO

On August 23, Tuesday night, Skam Land event, which was hosted by Tyga and SKAM Summer Music festival featuring El Cristiano Tequila were held at The Highlight Room.

SKAM Summer Music Summit took place August 21-23, 2021 in Hollywood, CA. The Summit took over the entire 178-room Dream Hollywood, along with fun filled events utilizing the hotel’s Highlight Room rooftop as well as neighboring venues around town. 

Guests sipped on El Cristiano Tequila, while listening to live performances, music and danced the night away. The Music x Tech x Influencer conference-style celebration on August 21st and 23rd, included over 500 DJs,  plus top radio programmers and execs. El Cristiano Tequila featured SKAM SILVER, and EL CRISTIANO PLATINUM specialty cocktails.

El Cristiano Tequila SILVER, REPOSADO and ANEJO were served at SKAM SUMMER SUMMIT

  • Clase Silver Tequila – El Cristiano Silver, its foundation, boasts unrivaled complexity and depth with coil copper stills imparting a pure, clean taste and full mouth roundness. A full body with bright, silver hues and defined legs. Subtly sweet cooked agave aromas with hints of butter, notes of mature fruit, and spicy hints of Bay Leaf and Rosemary.
  • Clase Reposado Tequila – El Cristiano Reposado, 6 months barrel aged. By aging their Silver batches in American Oak casks for 6 months, their Reposado develops a subtle layer of whiskey-like oaky flavors, aromas and complexities.
  • El Cristiano Black: Clase Extra Anejo Tequila – El Cristiano extra aged Anejo, 3 years barrel aged in American Oak barrels to create a luxurious sipping tequila of unrivaled complexity.

About El Cristiano:

Introducing El Cristiano, the world’s finest and additive free ultra premium tequila, made by third generation master tequila makers from the finest Jalisco Highlands Blue Agave.  El Cristiano is dedicated to producing the purist tequila with no additives – (85% of tequila today has sugars and thickeners added) – with a high focus on harvesting only mature agave aged at least five years and certain sizing through sustainable agriculture practices. By establishing this process, they have eliminated the need for additives which would change the true essence of 100% Highlands Blue Weber Agave.

About SKAM Summer Music Festival

Created by Sujit Kundu, the founder and CEO of S.K.A.M. Artist and Skam Division (A Top DJ, Radio Programming and Music Artist Booking Agency), the Summit will coincide with his annual birthday blowout, which has become a much-buzzed about annual celebration.  DJs from all around the world will be streaming direct from Dream Hollywood and other venues around LA, to be announced soon, with hundreds of DJs and notable artists in attendance. His roster includes everyone from Samantha Ronson to DJ Irie to Lil Jon to Eric Dlux to Harm Franklin along with DJ Five, Justin Credible and newcomers to the roster like Angie Vee.

DSW Partnership press photo with Atiana De La Hoya

DSW × ATIANA

The fall season is around the corner, and DSW is teaming up with rising model and social media star Atiana De La Hoya as its fashion muse to help share the latest key trends to rock for the season. Recently launched, Atiana’s must-haves will get you into the fall spirit with styles from brands like Mix No. 6., Converse, Steve Madden, and Vans.

The Atiana and DSW campaign reflects her style, and footwear’s latest trends alongside effortless, pared-down aesthetics. Known for her creative style that combines current trends and classic pieces, Atiana has been making waves as an authority on trends, consistently being seen with the hottest styles of the season and making a statement through her style. DSW‘s newest muse seeks the long-term investment in herself and the joy of her style, wearing something truly reflecting who she is. Atiana notes, “Personal style is the easiest way to show your creativity. Fashion is the artwork that you wear, and DSW has all the shoes so you can be you.”

Styled in partnership with Julianna Vargas and Venetia Kidd, Atiana is captured by introducing a few of pre-fall’s biggest shoe trends: the Fisherman Sandal, Western Inspired Boots, Classic Sneakers, and Lug Sole shoes. The looks from the campaign include DSW’s owned brand Mix No.6, giving its take on the Fisherman Sandal trend with clear wide leather straps and block heels for a slight gladiator feel paired with fishnet socks. The other looks include the star styled in classic Dr. Martens with ruffled socks for a fresh fall vibe, in addition to boots from Steve Madden and sneakers from Converse showcasing versatility when dressing for Fall, Back-to-School, and beyond.

DSW’s fall season kicked off on July 7th at DSW and all 500 store locations. Styles worn by Atiana are all under $200 and range in price from $35 to $160.

Dr. Martens Holly Platform Oxford ($159.99)
Steven Madden Hayward Cowboy Boot ($159.99)