Posts tagged with "influencer"

Sophie artwork courtesy of Republic Records for use by 360 Magazine

Sophie and the Giant – Don’t Ask Me to Change

SOPHIE AND THE GIANTS ARE BACK WITH NEW SINGLE DON’T ASK ME TO CHANGE LiSTEN HERE AND WATCH THE MUSIC VIDEO

I like what you’re doing Sophie and the Giants, you’re making a habit of making hits….. – Jack Saunders / BBC Radio 1

Punk-edged indie song writing with lashings of synths – Clash

Sophie and the Giants are swiftly carving out a reputation for themselves as purveyors of millennial power-pop with a rock bite. – Gigwise

They’re Ready for a giant leap forward– Daily Star

UK based future pop super stars, Sophie and the Giants have returned with their impassioned new single Don’t Ask Me To Change, out now on Republic Records.

The song is an atmospheric, hook-laden synth anthem. Sophie’s crystalline vocal soars over a bedrock of tom-tom drums, augmented backing vocals and a driving bassline to create a defiant anthem of personal autonomy.

I wrote this song at a time when I was at a crossroads and examining my relationships with people, Sophie explains. Every time I discover something new about myself, I’d feel the compulsion to repress it slightly and minimise my true self to avoid being judged or losing people. I wrote ‘Don’t Ask Me To Change’ when I finally decided fuck that, because if they really loved me I wouldn’t have to make those compromises.

Don’t Ask Me To Change follows their recent single Right Now, and their mega-hit collaboration with Purple Dsco Machine, Hypnotized. Clocking up 4-times platinum status in Italy, platinum in Poland & gold across a further 7 countries in Europe, Hypnotized has been streamed a staggering 200 million times, the video viewed 65 million times on YouTube, and it hit 2 in the European Airplay Charts. In the UK it was championed by the likes of Annie Mac, Jack Saunders and MistaJam. 

For Sophie, the experience of becoming a bona fide pop star in Europe while being in the middle of a lockdown was a surreal one. One minute she’s in her flat in Sheffield, the next she’s landing in Italy to perform for Power Hits Estate 2020 in an empty Coliseum.  

To have had that success with ‘Hypnotized’ during a standstill year has been a blessing for us, Sophie says. We also hope it’s given people some positivity during a difficult time, just like it has for us. We are so grateful for all the love we have received and excited for what’s coming next.

From their adoptive hometown of Sheffield the band have been refining their intense, life-affirming sound which has already won fans at Radio with support from BBC Introducing, Radio 1 & Radio X. In 2019 the band were invited to play Radio 1’s Big Weekend, as well as delivering storming sets at Glastonbury and Reading festivals.

The band will play a special UK exclusive show at London’s Lafayette venue this September, and they recently announced they’ll be heading out on a full European tour in 2022.

Make sure to follow Sophie via her Facebook, Twitter, Instagram and YouTube

Tour Dates

27th Sept 2021 – Lafayette – London

30th March 2022 – Luxor – Cologne, Germany

2nd April 2022 – Melkweg Oz – Amsterdam, Netherlands

3rd April 2022 – Gruenspan – Hamburg, Germany

4th April 2022 – Hole 44 – Berlin, Germany

5th April 2022 – Grelle Forelle – Vienna, Austria

7th April 2022 – Ampere – Munich, Germany 

8th April 2022 – Plaza – Zurich, Switzerland

9th April 2022 – Magazzini Generalli – Milan, Italy

11th April 2022 – Bikini – Barcelona, Spain

12th April – Copenico – Madrid, Spain

14th April 2022 – Les Etoiles – Paris, France

ABOUT REPUBLIC RECORDS

A division of Universal Music Group, the world’s leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Black Thought, Drake, Florence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie J, John Mellencamp, Jonas Brothers, Julia Michaels, Kid Cudi, Lil Wayne, Lorde, Metro Boomin, NAV, Nicki Minaj, Of Monsters and Men, Pearl Jam, Post Malone, Seth MacFarlane, Stevie Wonder, Taylor Swift, The Weeknd and more. Founded by brothers and chief executives Monte and Avery Lipman, it also comprises innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Lava Records, XO, Young Money, among others. Republic also maintains a long-standing strategic alliance with Universal Music Latin Entertainment (J Balvin and Karol G).  In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey), Sony Pictures (Spider-Man Into the Spider-Verse) and NBC TV (The Voice), as well as other notable film and television franchises. Extending further into the worlds of film, television, and content, Republic launched Federal Films in order to produce movies and series powered by the label’s catalog and artists. Its first production was the Jonas Brothers documentary Chasing Happiness for Amazon Prime Video. 

Lele Pons via Interscope Records for use by 360 Magazine

Lele Pons – Al Lau

Ascending to the forefront of popular music and culture worldwide, global entertainer, social media influencer and Latin music sensation Lele Pons releases a new single and music video entitled “Al Lau.”  

The track highlights her dynamic vocals over a glossy groove and bouncy beat highlighted by acoustic guitar. She delivers verses with confidence before launching into a simmering chorus. The music video tells two parallel stories: Lele getting ready for a night out and a male protagonist as he does the same. Their paths cross at a bar before the clip takes a surprising turn. Click HERE to listen and watch the music video.

About the song, she commented, “I wanted to create something that felt fresh and sweet—something that people can vibe to when they reconnect with their friends and family this summer. I’m so proud of ‘Al Lau,’ because I’m not sure if I could have made this type of song a year or two ago. I’ve been working hard to grow as an artist, and I hope everyone can feel that when they listen to the new sound in this record.”

Lele’s 2020: “Se Te Nota” feat. Guaynaa remains a worldwide phenomenon and has reached equivalent status of Double Diamond in Mexico, Triple Platinum in the U.S., and Platinum in Spain. So far, it has clocked over 650 Million total streams and counting. She also made her late-night television debut with a provocative performance of the song on NBC’s The Tonight Show Starring Jimmy Fallon.

About Lele Pons

 Combining charisma, dynamic vocals, and a genre-busting international style, Lele Pons secures her place at the forefront of popular culture and music worldwide. The trilingual sensation, singer, songwriter, actress, model, influencer and entertainer remains one of the world’s top content creators on Youtube with 17.7 million subscribers and 4.6 billion views and counting, where she’s known for her sketch comedy. Among a string of global smashes, “Bloqueo” turned heads on multiple continents, and 2018’s “Celoso” ascended to Diamond status in Mexico and Triple-Platinum in the U.S. with nearly 1 billion combined global streams. She starred in the Friends parody Amigos in 2018-2019. Additionally, Lele launched her podcast The Best Kept Secrets with Lele Pons on Spotify in 2020. She opened her heart to the world in the docuseries: The Secret Life of Lele Pons. In this revealing series, she reveals her struggles and diagnosis with OCD (obsessive-compulsive disorder).

analysis illustration by Rita Azar for 360 Magazine

The growth guide to Instagram 

Is your business growth starting to slow down a bit and you’re struggling to get it up again? Have you ever thought about using Instagram as a part of your marketing strategy in order to grow your business?

Launched in 2010, Instagram has been around for a while, but is well known for being one of the most popular social media platforms to date. Instagram has a user base of over 1 billion people, many growth services such as Growthoid which help to organically gain followers, and more businesses and brands on top of that. Instagram has become very popular among the business community and a great way for brands to promote themselves and grow. Just having a profile isn’t enough though, and neither is just posting advertisements. There is a lot more that goes into social media marketing, and making use of a platform to grow isn’t easy but it is well worth the work. 

If you are new to Instagram then you might not know how to use the platform effectively. Here is a brief guide on how to grow on Instagram.

Have a good profile 

When it comes to social media, people tend to think that all that is important is the content you post, and all they want to do is advertise their brand or product as much as possible. While, yes, it is essentially about advertising, there is so much more that goes into the behind the scenes work in order to have a well-run and successful account, like starting off with a good profile.

It is so important to have a good and easily recognisable profile so that followers can quickly discover who you are and what’s your brand is about. Included in your profile should be a good username that is short, catchy, and at least the same or similar to your brands actual name. There should also be a profile picture that is your brands logo or something to do with your brand, and a good, well worded bio that include your location and website link. 

Post at the right time 

Contrary to some people’s beliefs, there is actually a wright and wrong time to post on Instagram. The general rule of thumb is that it is best to post in the evening when people are done with work and school for the day and have dome down time to spend on their phones. While this is a good baseline to follow, it changes from business to business, depending on their target audience, as well as their location and time zone. 

A great way to discover what the best time is for you to be posting, is by looking at analytics. By looking at different posts you can see which one did better at different times of the day, and which allowed you to get more followers. From there you can plan out a posting schedule to post at the most optimal time for your followers to see your content. 

Use reels 

Although a relatively new feature to the app, reels are quickly becoming one of the most used parts. Similar to TikTok, reels allow you to post short form videos that can be filmed, edited, and posted all from the same platform. It is a fantastic way to show off parts of your brand like the behind the scenes or meeting the teams, without tainting your actual grid or timeline with things that don’t match it. 

Partner with brands and influencers 

Although it may seem counterintuitive to be working with the competition or with other brands, it is actually very helpful and a great way to be introduced to a much larger audience. Partnering with other brands is a great way to collaborate and allows for you to support them while they return the favour and support you. You could even collaborate with brands that have products which may accompany yours. For example, if you are a company that sells sportswear, you may want to collaborate with a brand that sells protein powder. 

You could also enlist the help of influencer to grow your account. Influencer have massive followings that will listen to their every word. If you can get an influencer to speak well of your brand, you will be set for a while.

Jarry Lee Q×A

360 MAGAZINE was lucky enough to sit down with Jarry Lee, a model, actress, musician and influencer from the UK. Lee has over 700,000 followers on Instagram, 30,000 TikTok followers and more than 700,000 Spotify streams.

She has also been seen in VOGUE Italia, POPSUGAR, Mic, Elite Daily, NY Daily News, AM New York, Women Fitness Magazine, Cliché Magazine, The New York Times, Thrive Global and more. She will also be featured in two upcoming books, “Tell Her She Can’t” by Kelly Lewis and “The Little Things” by Oliver Charles.

Authority Magazine named her one of 2020’s “Inspirational Women in Hollywood” while StarCentral Magazine called Lee a “rising star to watch in 2020.” You can click right here to see everywhere she has been featured.

360: How did you find a creative outlet in journalism?

Jarry Lee: I’ve always loved writing (everything from poetry to screenplays), and it was my childhood dream to write professionally. I feel lucky that I was able to do so as a paid, full-time job and that I was able to pitch and take on stories I was personally interested in. Writing is a cathartic process for me.

360: What was the biggest hurdle transitioning from writing for BuzzFeed to being in front of the camera?

Jarry Lee: I didn’t have much prior experience beyond taking some acting classes in the past in school and performing in a playwriting festival in prep school that I wrote for, so I did dozens of test shoots with photographers to practice and learn my best angles and posing. Speaking on camera felt natural, but I had to learn how to pose more naturally.

360: How has your experience in telling stories as a journalist and analyzing stories as the Deputy Books Editor helped you to tell the stories of others as an actress and model?

Jarry Lee: It has definitely helped me with more easily imagining the inner lives and motivations of my characters. Every time I interviewed sources for an in-depth piece, I felt that I gained insight into how other people’s minds worked. When I was writing a feature about Instagram in 2017, for example, I interviewed over 30 individuals and a few businesses, and their stories were really fascinating and completely changed my understanding of how people interact with social media.

360: How has being an influencer and online personality changed through the pandemic?

Jarry Lee: There are almost no in-person events, so in that aspect it’s become less interactive, but there are also more people online since everyone’s bored indoors. I’ve adapted to become a lot more self-sufficient — I rarely work with outside photographers anymore and instead have learned to shoot myself. Earlier this year I bought professional lighting and photography equipment, and recently even purchased a green screen! I’ve really enjoyed honing my video production and editing skills this year. Maybe that’s one small silver lining to the pandemic.

360: What is your favorite platform for creating content and why?

Jarry Lee: I love Instagram for being so curated and aesthetic-focused, but Twitter is my favorite platform for sharing thoughts and seeing others’ (as well as for really silly memes). I originally joined Twitter in 2009, way before I joined Instagram (in 2013).

360: How does your time as a model help you as an actress?

Jarry Lee: I think acting helps more with modeling than vice versa, but becoming more comfortable on-camera as a model has definitely helped me act more naturally, as well. Both require drawing your inner emotions out, onto your facial expressions and how you hold yourself generally.

360: How do you use your platform and large reach to influence ideas and actions of your audience?

Jarry Lee: Three topics I try to bring more awareness to via my platform are: Asian representation in entertainment, bisexual/LGBTQ+ representation and anxiety/mental health. All three are still not spoken about enough, so I think it’s important to share my experiences with my audience. I still frequently receive messages about how I came out as bisexual on the Netflix show “Dating Around,” for example, and it has really resonated with some of my followers when I’ve shared my past experiences with panic attacks and anxiety. I try to show the behind-the-scenes of my entertainment career, in part because there were very few Asian public figures in the entertainment industry when I was growing up. I hope that my non-traditional career path inspires others to take a risk and pursue their passions.

You can learn more about Jarry Lee by clicking right here. You can also follow her on Instagram, Twitter, TikTok, Facebook and Spotify.

Cotton Style House – Holiday Edition

Warm weather is just about out, and cold weather is on its way in, so stir up some hot chocolate and grab a warm blanket and your favorite movie because Cotton Incorporated is here to help.

Cotton Incorporated announced the launch of its limited-time holiday shop Monday. It is called Cotton Style House – Holiday Edition and is available exclusively on Amazon.

From now until the end of the calendar year, a variety of cotton apparel, gifting and home items are available, all curated by world-renowned celebrity stylist Irma Martínez.

Using virtual programming and a goal to connect all communities and cultures, the collection aims to bring people together at a time during which togetherness has come in short supply.

You can see actress Debby Ryan and influencer Daniela Ramirez and her husband in their favorite styles by clicking right here. You can also see the entire collection and find the right pieces for your taste.

Marissa Barlin, director of brand partnerships for Cotton Incorporated, said The Cotton Style House is celebrating the holiday season with chic, cotton-rich styles to provide both comfort and joy.

“The collections speak to how consumers anticipate celebrating the season with a focus on personal panache or creating a cozy home,” Barlin said.

With brands like Mara Hoffman, Levi’s, Calvin Klein and STAUD, the collection shows the versatility and comfort of cotton.

Ryan Clark, Gregory Dava, Coco Bassey and Jill Wallace also joined to show off their favorite cotton styles and trendy designs that they’ll be sporting this holiday season.

Each creator worked alongside Cotton Incorporated and Irma Martínez to create unique looks that represent their styles and personalities, and now they’re offering everybody a chance to join in the fun.

To shop the whole collection, you can click right here.

You can also follow Debby Ryan, Jill Wallace, Ryan Clark, Patrick Van Negri, Daniela Ramirez and Gregory Dava on Instagram.

Simonetta Lein – Entertainment’s New Fashion Icon

Simonetta Lein is the new Entertainment’s Fashion Icon. Read her interview below!

  1. Were you nervous to step outside of your comfort zone of fashion to enter the world of television?

I began being in front of cameras when I was 16. I actually started paying my bills very young as an actress. Then social media took off and it allowed me to create a name for myself that brought me to starting The Wishwall TV Show, aired through FNL Network on Amazon Prime and Apple TV and now The Simonetta Lein Show Via SLTV. I have guests such as Bob Saget, Jodi Sweetin, Tommy Chong, Jay Shetty, Leon, Kim Sledge of The Sister Sledge and many more. We are over 40 million views and counting.

  1. What does fashion mean to you in terms of entertainment? Is it more personal for you or more about sending a message to the outside world?

It gives a message to the outside world that through fashion, you can truly express your inner self.

  1. What has fashion done for the entertainment industry? Do you feel an outfit can communicate an entire story?

The entertainment industry owes a lot to fashion as it is through looks and outfits that the image gets delivered to the public. It brought me to be recognized as one of the top 5 Fashion influencers in the world by Forbes, one outfit at a time.

  1. What do you look for in a piece before you decide to wear it and make it part of your story?

I plan everything ahead thinking about what is the mood of the photoshoot or video interview or the episode for the TV show. I like to work with the same team when possible, so I want to thank Raphael Amabile, my executive producer of Ausonia Partners for making sure that everything happens behind the scenes, Kate Massih, my production manager for making sure that it all goes smoothly, Messiah Jones and Jasmine Smith respectably for my hair and makeup style and James Clark our booker producer.

Each and every one of them makes sure that my business comes to light. Only the teamwork makes it possible.

Credits:
Simonetta Lein Top Model @simonettalein
Raphael A. Amabile Of Ausonia Partners LLC Executive Producer
Kate Massih Photographer and Production Manager @klmassih
Messiah Jones #Thewigdoctor Hair @holygrailofbeautysupplyllc
Jasmine Smith MUA @facesbyjleigh
Showroom @theconfessionalshowroomnyc
Glasses Stevie Boi @sbshades

NBA’s Chris Brickley × Lids collaborate

Highly sought-after NBA skills trainer Chris Brickley has partnered with Lids, the leading sports retailer announced today. This fall, Lids will unveil new Chris Brickley customizations available at all retail locations with Lids Custom. The duo is also working on a new custom hat design with Brickley’s streetwear brand Color Blind as well as a series of branded content, both set to be released later this year.

“Growing up, it meant a lot when I was able to walk into Lids with my Dad and get a hat,” said Brickley. “Years later, to be partners with Lids is a dream come true.”

With over 60 NBA players as clients including eight of the last 11 NBA MVPs, 10 of the last 12 NBA scoring champions, and 29 NBA All-Stars as well as a loyal online following, Brickley has carved out a niche as an influencer at the intersection of sports, fashion, music, and lifestyle. A hat enthusiast since he was a kid, Brickley started channeling his positive energy into streetwear in 2016 when he launched Color Blind. The apparel line promotes racial inclusivity and has become a streetwear mainstay amongst athletes and celebrities alike.

“Chris Brickley is one of the most well-connected and trusted figures in the NBA circle,” said Lawrence Berger, Chairman of FanzzLids Holdings. “His visibility and influence in basketball and streetwear are unmatched. We’re excited to partner with Chris and share his passion for basketball culture with his fans and our customers through his customizations and hat design.”

Brickley is the first athlete trainer to be signed as an ambassador to Lids. His announcement comes on the heels of Lids’ partnership with Pro Bowl running back Melvin Gordon who is the first NFL player to formally team up with the brand. Additionally, best-selling musician and social justice activist Meek Mill joined Lids as a part co-owner last year. The two have since debuted limited-edition and exclusive to Lids ‘DreamChasers’ headwear collections with a new colorway set to launch later this year.

Lids is the largest retailer of hats in North America, with over 28 million sold per year across their 1,200 locations. Beyond hats, Lids is the largest brick and mortar retailer of licensed sports product in North America and has a fast-growing non-sports branded business.

About Lids:

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the United States, Canada and Puerto Rico through over 1,200 retail locations. Indianapolis-based Lids Sports Group carries officially-licensed and branded gear aimed at empowering customers to represent their unique and individual style, team, passion and fun. Lids Sports Group operates stores under the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse, Cardinals Clubhouse, and numerous other nameplates. Lids also has locations within select Macy’s department stores nationwide. To find a retail location near you visit blog.lids.com or join the #LidsLoyal on Instagram (@lids), Facebook (@lids), Twitter (@lids), or LinkedIn.

Album Artwork for "Broken" by Gavin Magnus

Gavin Magnus Debut EP

Gavin Magnus, the 13-year-old social media mogul, has released his debut EP entitled “Broken.”

The EP features one original song, “Hearts on a Pendant,” and covers of Justin Bieber’s “Fall” and Lil Tjay’s “20/20.”

Magnus also released a music video for “Hearts on a Pendant,” which trended at No. 7 on YouTube with over 1 million views.

He has more than 3 million subscribers on YouTube and more than 1 million followers on TikTok, and his music videos and vlogs have amassed more than 100 million views.

Magnus also appeared in “When Sports Collide,” a television series from Dreamworks, and in the Denise Richards-led “Timecrafters: The Treasure of Pirate’s Cove.”

To see the new video for “Hearts on a Pendant,” you can click right here, and to listen to “Broken,” you can click right here.

Rise of Influencers and Success Tips

By Krishan Narsinghani

Over the course of the past few years, we’ve seen the term “influencer” unfold into a new category of jobs within the market. Influencers are essentially tastemakers of a certain genre that work prominently via digital platforms to shape a certain trend or lifestyle. We’ve seen influencers on social media, but it also stems further to where creators first started on YouTube and bloggers online.

We’ve even see influencers like ChadGoesDeep fight for influencer rights within the LA community, and reinforcing the fact that it’s a leading industry that hasn’t been been looked at properly in today’s society. Traackr, an influencer management platform, claims that seventy-two percent of notable brands dedicate a strong portion of their marketing spends to influencers.

With the rise of apps like TikTok (which claim they aren’t going anywhere in the US), the most downloaded app on the App Store, teens seem to become millionaires through quick viral moments that in return start a brand for themselves. Now we see influencers in the realms of food, auto, tech, music, fashion, travel and everything in-between. Cultivating your passion through social media can open more doors than you’d think.

Figuring out the algorithm has been a mystery to all. Here are some key tips to remember. Posts tend to do better in the morning/afternoon. Make sure your photos and videos are high res and collect post of your engagement on Instagram during the first to ensure it’s position towards the top of your fans’ feeds. Most importantly in today’s society, influencers need to curate original contest that is authentic. TikTok posts spark vitality with relatable or authentic content that distinguishes itself from all other platforms. It’s suggested to start posting on Triller as well.

With the overflow of new creator platforms and digital agencies, it can be hard to filter with are trustworthy and legit. Try using top choice platforms like Intellifluence that provides opportunities for all people regardless of the size of your social media accounts. If you’re wanting to learn more about how to connect with your audience while looking behind the scenes at an influencer’s creative process, check out this article from the The Drum.

More on Intellifluence:

Our exclusive network is comprised of trusted Influencers in a wide variety of niches – including entertainment. From industry veterans to up and coming social media stars, you’ll find the perfect Influencers for your entertainment campaign. Whether you are in music, film, literature or any other category, you’ll be able to use our Discover tool to search our entire network and collaborate with the best personalities available that are ready and waiting to promote your product or service!

Bella Thorne, Vaughn Lowery, 360 Magazine

Bella Thorne × DRIHP

Actress and philanthropist Bella Thorne aligns with hemp clothing line DRIHP

Actress and philanthropist, Bella Thorne aligns with clothing line DRIHP. In addition, influencer Rachel Cook and model and social media personality, Jay Alvarrez have come on board as Brand Ambassadors for the new environmentally-safe hemp line. The line officially launched Saturday, May 30, 2020 on their website. DRIHP was founded by millennial entrepreneur, Luke Dandrea, who is also the founder of the revolutionary hemp flower, hemp seed and hemp crop insurance company, Clone Connect.

DRIHP is more than eco-friendly hemp apparel; DRIHP is a movement that Dandrea hopes will be a launching pad to help save the planet! With its multiple uses, Dandrea’s mission is to educate the consumer one product at a time on how industrial hemp is the game changing component in the science of global warming. One of the many uses of industrial hemp is textiles, which is what DRIHP is focused on. The fibers from the stalks of a hemp plant create eco-friendly hemp apparel and the H in DRIHP stands for Hemp. DRIHP textiles use 1/20 of the water that is required to grow and process traditional cotton fabrics. The line will carry men and women’s clothing and accessories. DRIHP is currently giving away 20,0000 breathable and stylish hemp face masks to customers that go to the website and sign up.

When Dandrea wanted to build out the idea of launching the first major hemp apparel and accessories brand, he approached Barrett Wissman, Chairman of IMG Artists and principal of the social media management firm Two Pillar Management to build out and manage the company as well as engage his higher end talent such as actress Bella Thorne and influencers Jay Alvarrez, and Rachel Cook to be the first ambassadors for the brand.

Stated Wissman, “It has been an honor to help build out a company that is not only launching a new, cutting-edge fashion brand, but one that is at the forefront of a new environmental movement.”

Thorne a long-time cannabis enthusiast is the co-founder of her own very successful cannabis and CBD brand line called Forbidden Flowers, which launched through Glass House Group in October 2019. Understanding the history of hemp, she thought it was important to jump on aboard to this project to help educate her fans, etc. about the environmental benefits of hemp and clear up some of the misconceptions of placing hemp in the same category as cannabis.

“It’s important for me to use my voice to spread the beauty and knowledge of this world. It was mind blowing to find out that so many people when you discuss hemp put it in the same category as cannabis,” stated Thorne. It was crazy to watch how their minds would automatically shut down to the concept. When Luke approached me about DRIHP, I was like, yes, yes… Let’s save the planet dude and let’s educate the world on this wonderful, amazing product, that we can make clothes out of, build houses with, eat when we are hungry, the uses for it are virtually limitless! Hemp is the answer to saving the planet and I am stoked to be able to play a small part of that education. If you can change one person’s mind… you can help change the world.”

“Bella bleeds authenticity and so does the brand. She caught on immediately. Jay set the foundation early on and realized his platform was ready to learn about environmentalism,” stated Dandrea on the collaboration with Thorne and Alvarez.

About Bella Thorne:

Bella Thorne is an actress, best-selling author, director, philanthropist musician and entrepreneur. She entered the entertainment business at six months of age and now at twenty-two has amassed an empire that stretches from acting to various entrepreneurial ventures and philanthropic endeavors that have set her apart from your normal millennial entertainer. Her unapologetic authenticity and ability to be raw with her fans has generated a loyal and diehard following on her social media pages, which consists of 23M on Instagram, 6.8M on Twitter, 542k subscribers on YouTube. She is a force to be reckoned with and is just getting started. Follow Bella Thorne on Instagram.

About Jay Alvarrez:

Jay Alvarrez is a cinematographer, photographer, model and social media personality. Born in Oahu Hawaii, the 25-year-old has turned himself into an impressive brand on Social Media. As a model and extreme sports enthusiast, he has grown an impressive fanbase throughout his mind-blowing videos on YouTube, in which he is jumping out of airplanes, driving rough breathtaking landscapes and often teams up with other influencers or superstars like Kygo or Alexis Ren. With way more than a 100 million views on some of his or his clients’ YouTube videos. Alvarez is definitely one of the biggest male influencers in social media right now and the main face for campaigns with Coca Cola, Armani, Hyundai, Omega Watches and many others. He not only appears in their campaigns, but he is also a creative director shooting the campaigns as well. Follow Jay Alvarrez on Instagram.

About Luke Dandrea:

Serial Entrepreneur, Luke Dandrea, first started solo in his garage with his laptop controlling the majority of plant sales in California based off of a top Digital Marketing company for lead generation that he formed. The garage turned into an office when the farm bill passed, opening up access to sell into the majority of the US. His passion and leadership in devoting his life to educating hemps benefits quickly turned him into a force to be reckoned with. He landed the main speaking role at an international hemp convention and foresaw that industrial hemp will be the way of the future, which is why DRIHP Hemp Apparel’s vision became a quick reality. He stands by the saying “it’s not about selling a shirt; it’s about educating all of the benefits of hemp. Hemp can save our planet and I won’t stop until realization of the masses is apparent” It doesn’t hurt that he controls the branding strategy for DRIHP which is what he feels is his strong suit. It’s a rarity to go 3/3 on an entrepreneurs first companies, but his passion and purpose have always been the north star, and it’s showed to pay off.

About DRIHP:

DRIHP is an industrial Hemp, environmentally safe apparel line founded in 2020 by entrepreneur Luke Dandrea. The H in DRIHP stands for Hemp and it’s called DRIHP because Hemp uses 1/20 of water compared to cotton to grow and process. In addition, a Hemp plant is the fastest CO2 to biomass conversion tool. In fact, one acre of Hemp produces more of the air we breathe than 25 acres of trees. Most products made from wood can be made from Hemp, which would reduce deforestation. DRIHP is more than apparel line… it is a CONCEPT of Life. It’s not about selling a shirt; it’s about educating that masses that Hemp can make for a better world When something is so new and or “reborn” such as Hemp, it requires those who understand to educate. DRIHP’s mission is to seek out people with impact who have an authentic passion for the movement to help educate the masses and save the planet! Follow DRIHP on Instagram.

DRIHP, Vaughn Lowery, 360 Magazine