Posts tagged with "influencer"

Diversity/representation graphic via Gabrielle Marchan for use by 360 MAGAZINE

The Overlooked

It has been found that several social media platforms possess algorithms which bury and/or shadowban certain groups within the content curation community. According to Insider.com, Black influencers make significantly less than whites, a gay wage gap exists and there’s a 30% discrepancy between fe/male influencers.

@NotLewy

NotLewy is a songwriter, solo recording artist, and a digital creator. He was diagnosed with arthrogryposis, and his music is inspired by his inner battle and life with a disability. He is very humorous, thoughtful and passionate about life and music. NotLewy’s most popular songs includes Hillary Clinton Freestyle, Summer Rain, and Burn With YOU.

Check out NotLewy’s in depth discussion with Vaughn Lowery on 360 MAG Podcast HERE.

@Leftyonhardmode

Nic is a software engineer and digital creator. He has been a prosthetics user for almost 30 years, as an amputee. After receiving a BS from Harvard University, he has worked in labs at MIT and NASA. Currently, he’s working on creating wearable robots that help people–namely, bionics and exoskeletons.

Check out Nic’s chat with Hannah Zhong on 360 MAG Podcast HERE.

@JerrisMadison

Jerris Madison is a world renowned fashion photographer as well as publisher/founder at OBVIOUS Magazine. The publication has a worldwide reach of over 4 million monthly audience members, largely within the framework of its social platforms such as Facebook. It’s a powerhouse within the design metaverse.

As a bone cancer survivor (Chondrosarcoma), Jerris continues to inhale and ends up amputating one of his legs. His story is truly inspiring.

Check out Jerris’ candid conversation with Hannah Zhong on 360 MAG Podcast HERE.

Sophia Pippen headshot via Jessica Cohen JC-PR for use by 360 MAGAZINE

Sophia Pippen Interview

Sophia Pippen has notarized herself in the entertainment industry at the mere age of 13 years old. Having worked with the crème of the crop in the business, you’ve seen Sophia grace your television screen on ‘Dancing with the Stars Juniors‘ where she partnered with Jake Moreal and dance guru Sasha Farber.

Accumulating a mass 150,000+ followers on Instagram, Sophia has also cemented her social media presence. Like her mother, reality TV housewife Larsa Pippen, Sophia’s passion for fashion has landed her spots on the frontpages of magazines and placements walking in numerous fashion shows. Interested in pursuing more modeling ventures in the future, this 5’8 Prada-loving superstar is swiftly emerging as a Gen Z fashion icon.

As a Capricorn, Sophia possesses a unique ambition and determination to excel in all of her projects. The passion and drive that Sophia has at such a young age resembles that of her NBA legend father Scottie Pippen. Her dedication to perfecting her craft sets her apart from other influencers, models and actresses in the same age range.

360 had the opportunity to chat with Sophia regarding her involvement in the industry, and just what we can expect to see from her soon.

Q: What has it been like growing up in the constant spotlight?

A: It was difficult when I was younger but surrounding myself with friends that are in the same situation has helped me change my perspective. I like being active on social media in hopes that I’m inspiring kids my age to follow their passions.

Q: What was your biggest takeaway from DWTS Junior?

A: DWTS Junior taught me the importance of hard work and dedication. After the show, I started taking more dance lessons because of how much I fell in love with it.

Q: Tell us about your past modeling experience.

A: I started modeling a couple of months ago, I recently did a photoshoot for a clothing line, and I also did one for my jewelry line in the summer.

Q: What goals do you have with modeling?

A: My goal is to be on the cover of magazines, walk on runways, and to do campaign shoots for brands.

Q: Would you like to pursue acting further?

A: I love the art behind acting which is why I’m currently taking classes to pursue an acting career.

Q: What is a new passion or interest that you would like to pursue in the future? 

A: I want to become an entrepreneur and pursue my passion in fashion and start my own clothing line. 

Q: Where do you see yourself in 10 years?

A: I see myself modeling in the runway 10 years from now, having my own business and starting a charity.

Sophia Pippen headshot via Jessica Cohen JC-PR for use by 360 MAGAZINE

"I Wanna Be A Boy" single cover art via Leigh Greaney for use by 360 MAGAZINE

Addison Grace – “I Wanna Be A Boy”

Musician and TikTok phenomenon Addison Grace released their single, “I Wanna Be A Boy,” that discusses their own intimate tour with gender. Throughout writing the song and exploring what gender truly meant to them, Addison was able to discover their pronouns – he/they – and come out as nonbinary. Addison sings, “I guess I wanna be a boy,” coming full terms with this sincere and profound message.

Listen to “I Wanna Be A BoyHERE.

Addison pondered with never releasing the song past his own social media, but after posting it online and observing the feedback, he knew that it deserved an appropriate debut. While speaking with B Drop, Addison states, “I initially started writing it when I was questioning a lot of things about myself. I’m very open with how I identify online and I’ve always openly been a queer creator, queer musician, and at that time I was really not understanding how I identified with my gender and how I felt about it, and so it started off as a song about gender roles and how I was jealous of guys and how they got to have certain things I couldn’t have. With time, I realized it was very much me explaining — in song form — that I wasn’t a girl and that I was nonbinary instead.

“A lot of people ended up relating to the song. I had trans men relating to it saying “I’ve always felt like that.” I’ve had trans women being like “I used to deny I was a woman and I wanted to be a boy; I wanted to be “normal” — quote, unquote. I even had my friends who were born female and identify as female feel that way because they felt they were a tomboy and never fit in with the “girlie girls” so to speak.” He continues, “Even though, for me, it’s a song about gender identity and finding myself in that way, I think really at the core — it becomes a song about not understanding yourself and wishing so desperately that you could and it’s a very vulnerable song for that reason.”

The cover art for the piece showcases several images of Addison while they were growing up, at different time periods. He talks about this, saying, “I feel like a lot of my work recently has been about growing up and about those awkward moments in your life, so for this song, I wanted it to be a collage of my face growing up. I didn’t want it to be something someone had drawn. I wanted it to be realistic so I searched through a bunch of scrapbooks and I found pictures of two-year old me, 10-year old me, 15-year old me and a picture of me from last year and we ended up crafting it all together because I’ve always loved the idea of putting photos together and it makes something else. I wanted to put stickers and all that because when you’re finding yourself, it feels like these weird puzzle that don’t fit quite right, so I wanted it to look slightly off… I really love it and it feels really nostalgic to me.”

The journey of coming out as non-binary for Addison was a difficult road and is something that he aims to inspire others with. They strive to empower individuals with the power to live their own lives as genuinely as possible. Through sharing his own journey, Addison nurtures the idea that gender identity is a voyage that they went on and hope that others can embark on as well.

More about Addison Grace

With an outstanding 3.8 million followers on TikTok, almost 400k followers on Instagram and close to 200k YouTube subscribers, Addison Grace become an online sensation through hard work and dedication. He began his journey online with an iPhone 6 and a dream, often encouraging his own audiences to follow their dreams despite their situations. Addison stands as waterproof that anyone can become an artist if they’re dedicated to the craft, stating, “You’re enough and what you’re doing is enough.”

As an activist for the LGBTQIA+ community, upcoming artists and mental health, Addison is known for disclosing his own individual experiences living with ADHD. He makes sure to communicate to his fanbases that “normal” is a made-up concept, and that the truth is very real. They transmit the importance of the truth with “I Wanna Be A Boy,” which you can stream everywhere now.

count to ten cover art by Bri Hall for use by 360 Magazine

COUNT TO TEN PODCAST RELEASE

COUNT TO TEN’ PODCAST WITH CRITICALLY ACCLAIMED BIPOC AND QUEER ARTIST, INFLUENCER, AND CONTENT CREATOR BRI HALL LAUNCHES NEW EPISODE: RACE & ROYALTY WITH BRITTANY LACKEY & GERMANI MANNING OF BLACK GIRL BRAVADO 

“Some proclaim the title of social media influencer just because they have a lot of followers, but [Bri Hall] is using her platform for good to reach her 1 million followers around the world.” — START YOUR DAY, BLACK NEWS CHANNEL

“[Count to Ten] aims to unpack appearance-based discrimination and more… [Bri Hall] wants the podcast to elevate people’s various lived experiences with the hope of also hitting home with those who haven’t lived them.” — WWD

Multi-hyphenate BIPOC and queer artist / influencer Bri Hall launches episode 2 of her new weekly podcast ‘Count to Ten presented by RedCircle. Available across all streaming platforms now, the new episode entitled Race & Royalty features Brittany Lackey and Germani Manning of Black Girl Bravado. Oftentimes when we think of a “post racial society,” we hear about minorities who have “made it.” Minorities who exist in the top 1% of society as the beacon of hope. Sometimes this is used to gaslight experiences with race by saying, “that was not racist, it was classist,” when it can be one, the other, or both. Today’s episode is all about exploring intersectionality of race, class, and power. Tune in now, here.

Raised in the DMV area (D.C., Maryland, Virginia) and now based in Los Angeles, Hall has achieved over 1.1 million followers across social media plus 50 million views and counting on YouTube as a content creator. Through her various work, including partnerships with Fenty Beauty, Calvin Klein, Clinique, Facebook, Google, etc, and her music project under the moniker La Hara, the rising thought leader has garnered positive praise from ABC, Allure, BET, Black News Channel, Bustle, Cheddar, Elite Daily, Harper’s BAZAAR, ESSENCE, NBC, NYLON, PopSugar, Refinery29, Washington Post, WWD, among several others. Utilizing her dedicated fanbase and established platform, Hall hopes to open an honest dialogue around delicate and indispensable topics such as race/racism, feminism, sexuality,  intersectionality, the model minority, DACA/Dreamers, invisible disabilities, mental health, and more. 

‘Count to Ten’ is a statement of defiance against the notion of “staying calm”—something individuals in marginalized groups are told to undermine their experiences when facing complex issues around social and racial injustices, gender or identity inequality, mental health, and more. Taking ownership of the phrase “count to ten,” the podcast is Bri Hall’s way of breaking that silence and creating a safe, educational yet entertaining space where listeners can feel seen and heard. Throughout the podcast, Hall will tap a special guest to provide their unique insight and expertise on select themes. Upcoming guests in the first season include Keziah Dhamma (aka Swirly Curly), Brittany Lackey and Germani Manning (Black Bravado), Bukola Odeosun, Darian Harvin, Aliza Kelly, Kristopher Head, Charlotte Nguyen, Helya Mohammadian (Slick Chicks) and Marta Elena Cortez-Neaval (Abilitee), MANNYWELLZ, and Jen Winston (The Greedy Bisexual). 

For Bri Hall, every project is an opportunity to explore new avenues to push boundaries and showcase different sides of her as an ever-evolving creator and trendmaker. On the ‘Count to Ten’ podcast launch, she states, “I’m excited to share a huge part of myself that supporters don’t always get to see from an Instagram photo or a makeup tutorial. Between filming for videos and creating content, I’m deeply engaged in conversations with colleagues, friends, and family about social justice, personal struggles, and marginalized identity. It feels like such an organic step to use my platform to further delve into these stories on a larger scale. I hope that people will learn more about marginalized identities and themselves through this podcast. Oftentimes, the gap between empathy and apathy is a lack of understanding and a fear of asking the wrong questions. By having a first person, fly-on-the-wall invitation into these conversations, I hope a deep feeling of connection between diverse communities will emerge for my fans and new listeners.”

‘Count to Ten’ episodes:

  • January 18th — Do I Seem Relaxed with Keziah Dhamma (Swirly Curly)
  • January 25th — Race & Royalty with Brittany Lackey & Germani Manning of Black Girl Bravado 
  • February 1st Being First Gen with Bukola Odeosun
  • February 8th — Do the Write Thing with Darian Harvin 
  • February 15th — Hex and the City with Aliza Kelly
  • February 22nd The Truth of Invisible Disabilities with Kris Head
  • March 1st Excluded? The Model Minority Myth with Charlotte Nguyên
  • March 8th Ableism in Fashion with Helya Mohammadian (Slick Chicks) and Marta Elena Cortez-Neaval (Abilitee)
  • March 15th Show Dates: How DACA has Impacted Artists with MANNYWELLZ
  • March 22nd The Greedy Bisexual with Jen Winston

About Bri Hall:

One of the brightest cultural leaders of her generation, Bri Hall embodies the kind of visionary creativity that defies all boundaries and transforms the way we view the world around us. With a global reach that now includes over 1.1 million followers across all platforms, the 27-year-old artist, social-media creator, and motivational speaker has continually turned her creative passions into a conduit for community-building and increased awareness of such crucial issues as social justice and mental health—all while channeling the singular joy of unbridled self-expression.

A first-generation American whose mother immigrated from Jamaica, Hall was born in New York but moved to Maryland at the age of five. As a young child she started drawing portraits, discovering an affinity for art that she partly attributes to an urge to connect with her absent biological father (a stained-glass artist). A lifelong creative polymath, Hall took up poetry in third grade, and within just two years saw one of her pieces published in a national poetry journal. Later on, she earned the distinction of being one of two students in the entire state to be accepted into a highly competitive visual and performing artists middle school, which helped to refine her raw talents and self-taught skills. Throughout her childhood, Hall further broadened her artistic horizons by learning to play clarinet in elementary school and later taking up piano while enrolled in a prestigious science and technology program in high school. During her junior year, she began exploring social media by kicking off a weekly Facebook feature in which she created time-lapse videos documenting her work as she drew or painted a portrait based on subject requests submitted by her followers. The feature was an instant hit, and in 2011 Hall launched a YouTube channel to showcase her increasingly in-demand speed portraits. 

While studying animation and game design at the University of Maryland, Baltimore County, Hall continued posting art videos and began appearing on camera—a turn of events that soon led to the launch of Smartista Beauty, a separate YouTube channel that served as a hub for the hair and beauty tutorials her viewers immediately clamored for. With her very first Smartista Beauty post amassing a staggering number of views, Hall quickly emerged as a beauty guru backed by an immensely devoted following (as well as support from global brands like Calvin Klein and Google). Not only known for the awe-inspiring ingenuity behind her wildly popular tutorials, she gained widespread recognition for the vulnerability and candor of her content, often using her videos as a sounding board for such complex and intensely personal topics as self-love and Black feminism. As more and more viewers tuned in for Hall’s insights into living a more fulfilled and empowered life, she took the stage for a TEDx Talk in 2018 and detailed her journey in following her creative dreams to incredible success.

In all of her endeavors, Hall merges her limitless imagination with a profound sense of purpose. In 2019, for instance, she made her musical debut under the name La Hara, an R&B project whose first round of singles included “Hereafter”—a quietly powerful track she wrote after the death of a close friend, then released during National Suicide Prevention Month in order to help others struggling with grief. More recently, Hall has aligned her longtime mission of increasing representation in media with her growing fascination with cosplay, tapping into her extensive makeup savvy and morphing into a series of iconic characters rarely performed by Black artists and creators.

In her commitment to endlessly magnifying the impact of her platform, Hall is now set to launch a weekly podcast called ‘Count to Ten.’ Presented by RedCircle, the show will include intimate and unfiltered conversations with guests whose personal experience speaks to the inequities affecting marginalized populations all around the world. To that end, the first season of ‘Count to Ten’ finds Hall and her guests discussing everything from the model minority myth and the intersectionality of race and class to ableism in fashion and the politics of natural hair. Inspired by the heart-to-heart talks she engages in on a daily basis—and the moment of re-centering pause many people with intersectional identities must frequently take in order to coexist in a variety of spaces—’Count to Ten’ ultimately reflects the driving force behind all of Hall’s output: a one-of-a-kind gift for taking the ordinary stuff of everyday life (a conversation, a bare face, a blank page), then introducing the extraordinary to expand our sense of possibility and reshape the way we live, work, and care for each other.

Sophie artwork courtesy of Republic Records for use by 360 Magazine

Sophie and the Giant – Don’t Ask Me to Change

SOPHIE AND THE GIANTS ARE BACK WITH NEW SINGLE DON’T ASK ME TO CHANGE LiSTEN HERE AND WATCH THE MUSIC VIDEO

I like what you’re doing Sophie and the Giants, you’re making a habit of making hits….. – Jack Saunders / BBC Radio 1

Punk-edged indie song writing with lashings of synths – Clash

Sophie and the Giants are swiftly carving out a reputation for themselves as purveyors of millennial power-pop with a rock bite. – Gigwise

They’re Ready for a giant leap forward– Daily Star

UK based future pop super stars, Sophie and the Giants have returned with their impassioned new single Don’t Ask Me To Change, out now on Republic Records.

The song is an atmospheric, hook-laden synth anthem. Sophie’s crystalline vocal soars over a bedrock of tom-tom drums, augmented backing vocals and a driving bassline to create a defiant anthem of personal autonomy.

I wrote this song at a time when I was at a crossroads and examining my relationships with people, Sophie explains. Every time I discover something new about myself, I’d feel the compulsion to repress it slightly and minimise my true self to avoid being judged or losing people. I wrote ‘Don’t Ask Me To Change’ when I finally decided fuck that, because if they really loved me I wouldn’t have to make those compromises.

Don’t Ask Me To Change follows their recent single Right Now, and their mega-hit collaboration with Purple Dsco Machine, Hypnotized. Clocking up 4-times platinum status in Italy, platinum in Poland & gold across a further 7 countries in Europe, Hypnotized has been streamed a staggering 200 million times, the video viewed 65 million times on YouTube, and it hit 2 in the European Airplay Charts. In the UK it was championed by the likes of Annie Mac, Jack Saunders and MistaJam. 

For Sophie, the experience of becoming a bona fide pop star in Europe while being in the middle of a lockdown was a surreal one. One minute she’s in her flat in Sheffield, the next she’s landing in Italy to perform for Power Hits Estate 2020 in an empty Coliseum.  

To have had that success with ‘Hypnotized’ during a standstill year has been a blessing for us, Sophie says. We also hope it’s given people some positivity during a difficult time, just like it has for us. We are so grateful for all the love we have received and excited for what’s coming next.

From their adoptive hometown of Sheffield the band have been refining their intense, life-affirming sound which has already won fans at Radio with support from BBC Introducing, Radio 1 & Radio X. In 2019 the band were invited to play Radio 1’s Big Weekend, as well as delivering storming sets at Glastonbury and Reading festivals.

The band will play a special UK exclusive show at London’s Lafayette venue this September, and they recently announced they’ll be heading out on a full European tour in 2022.

Make sure to follow Sophie via her Facebook, Twitter, Instagram and YouTube

Tour Dates

27th Sept 2021 – Lafayette – London

30th March 2022 – Luxor – Cologne, Germany

2nd April 2022 – Melkweg Oz – Amsterdam, Netherlands

3rd April 2022 – Gruenspan – Hamburg, Germany

4th April 2022 – Hole 44 – Berlin, Germany

5th April 2022 – Grelle Forelle – Vienna, Austria

7th April 2022 – Ampere – Munich, Germany 

8th April 2022 – Plaza – Zurich, Switzerland

9th April 2022 – Magazzini Generalli – Milan, Italy

11th April 2022 – Bikini – Barcelona, Spain

12th April – Copenico – Madrid, Spain

14th April 2022 – Les Etoiles – Paris, France

ABOUT REPUBLIC RECORDS

A division of Universal Music Group, the world’s leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Black Thought, Drake, Florence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie J, John Mellencamp, Jonas Brothers, Julia Michaels, Kid Cudi, Lil Wayne, Lorde, Metro Boomin, NAV, Nicki Minaj, Of Monsters and Men, Pearl Jam, Post Malone, Seth MacFarlane, Stevie Wonder, Taylor Swift, The Weeknd and more. Founded by brothers and chief executives Monte and Avery Lipman, it also comprises innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Lava Records, XO, Young Money, among others. Republic also maintains a long-standing strategic alliance with Universal Music Latin Entertainment (J Balvin and Karol G).  In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey), Sony Pictures (Spider-Man Into the Spider-Verse) and NBC TV (The Voice), as well as other notable film and television franchises. Extending further into the worlds of film, television, and content, Republic launched Federal Films in order to produce movies and series powered by the label’s catalog and artists. Its first production was the Jonas Brothers documentary Chasing Happiness for Amazon Prime Video. 

Lele Pons via Interscope Records for use by 360 Magazine

Lele Pons – Al Lau

Ascending to the forefront of popular music and culture worldwide, global entertainer, social media influencer and Latin music sensation Lele Pons releases a new single and music video entitled “Al Lau.”  

The track highlights her dynamic vocals over a glossy groove and bouncy beat highlighted by acoustic guitar. She delivers verses with confidence before launching into a simmering chorus. The music video tells two parallel stories: Lele getting ready for a night out and a male protagonist as he does the same. Their paths cross at a bar before the clip takes a surprising turn. Click HERE to listen and watch the music video.

About the song, she commented, “I wanted to create something that felt fresh and sweet—something that people can vibe to when they reconnect with their friends and family this summer. I’m so proud of ‘Al Lau,’ because I’m not sure if I could have made this type of song a year or two ago. I’ve been working hard to grow as an artist, and I hope everyone can feel that when they listen to the new sound in this record.”

Lele’s 2020: “Se Te Nota” feat. Guaynaa remains a worldwide phenomenon and has reached equivalent status of Double Diamond in Mexico, Triple Platinum in the U.S., and Platinum in Spain. So far, it has clocked over 650 Million total streams and counting. She also made her late-night television debut with a provocative performance of the song on NBC’s The Tonight Show Starring Jimmy Fallon.

About Lele Pons

 Combining charisma, dynamic vocals, and a genre-busting international style, Lele Pons secures her place at the forefront of popular culture and music worldwide. The trilingual sensation, singer, songwriter, actress, model, influencer and entertainer remains one of the world’s top content creators on Youtube with 17.7 million subscribers and 4.6 billion views and counting, where she’s known for her sketch comedy. Among a string of global smashes, “Bloqueo” turned heads on multiple continents, and 2018’s “Celoso” ascended to Diamond status in Mexico and Triple-Platinum in the U.S. with nearly 1 billion combined global streams. She starred in the Friends parody Amigos in 2018-2019. Additionally, Lele launched her podcast The Best Kept Secrets with Lele Pons on Spotify in 2020. She opened her heart to the world in the docuseries: The Secret Life of Lele Pons. In this revealing series, she reveals her struggles and diagnosis with OCD (obsessive-compulsive disorder).

analysis illustration by Rita Azar for 360 Magazine

The growth guide to Instagram 

Is your business growth starting to slow down a bit and you’re struggling to get it up again? Have you ever thought about using Instagram as a part of your marketing strategy in order to grow your business?

Launched in 2010, Instagram has been around for a while, but is well known for being one of the most popular social media platforms to date. Instagram has a user base of over 1 billion people, many growth services such as Growthoid which help to organically gain followers, and more businesses and brands on top of that. Instagram has become very popular among the business community and a great way for brands to promote themselves and grow. Just having a profile isn’t enough though, and neither is just posting advertisements. There is a lot more that goes into social media marketing, and making use of a platform to grow isn’t easy but it is well worth the work. 

If you are new to Instagram then you might not know how to use the platform effectively. Here is a brief guide on how to grow on Instagram.

Have a good profile 

When it comes to social media, people tend to think that all that is important is the content you post, and all they want to do is advertise their brand or product as much as possible. While, yes, it is essentially about advertising, there is so much more that goes into the behind the scenes work in order to have a well-run and successful account, like starting off with a good profile.

It is so important to have a good and easily recognisable profile so that followers can quickly discover who you are and what’s your brand is about. Included in your profile should be a good username that is short, catchy, and at least the same or similar to your brands actual name. There should also be a profile picture that is your brands logo or something to do with your brand, and a good, well worded bio that include your location and website link. 

Post at the right time 

Contrary to some people’s beliefs, there is actually a wright and wrong time to post on Instagram. The general rule of thumb is that it is best to post in the evening when people are done with work and school for the day and have dome down time to spend on their phones. While this is a good baseline to follow, it changes from business to business, depending on their target audience, as well as their location and time zone. 

A great way to discover what the best time is for you to be posting, is by looking at analytics. By looking at different posts you can see which one did better at different times of the day, and which allowed you to get more followers. From there you can plan out a posting schedule to post at the most optimal time for your followers to see your content. 

Use reels 

Although a relatively new feature to the app, reels are quickly becoming one of the most used parts. Similar to TikTok, reels allow you to post short form videos that can be filmed, edited, and posted all from the same platform. It is a fantastic way to show off parts of your brand like the behind the scenes or meeting the teams, without tainting your actual grid or timeline with things that don’t match it. 

Partner with brands and influencers 

Although it may seem counterintuitive to be working with the competition or with other brands, it is actually very helpful and a great way to be introduced to a much larger audience. Partnering with other brands is a great way to collaborate and allows for you to support them while they return the favour and support you. You could even collaborate with brands that have products which may accompany yours. For example, if you are a company that sells sportswear, you may want to collaborate with a brand that sells protein powder. 

You could also enlist the help of influencer to grow your account. Influencer have massive followings that will listen to their every word. If you can get an influencer to speak well of your brand, you will be set for a while.

Jarry Lee Q×A

360 MAGAZINE was lucky enough to sit down with Jarry Lee, a model, actress, musician and influencer from the UK. Lee has over 700,000 followers on Instagram, 30,000 TikTok followers and more than 700,000 Spotify streams.

She has also been seen in VOGUE Italia, POPSUGAR, Mic, Elite Daily, NY Daily News, AM New York, Women Fitness Magazine, Cliché Magazine, The New York Times, Thrive Global and more. She will also be featured in two upcoming books, “Tell Her She Can’t” by Kelly Lewis and “The Little Things” by Oliver Charles.

Authority Magazine named her one of 2020’s “Inspirational Women in Hollywood” while StarCentral Magazine called Lee a “rising star to watch in 2020.” You can click right here to see everywhere she has been featured.

360: How did you find a creative outlet in journalism?

Jarry Lee: I’ve always loved writing (everything from poetry to screenplays), and it was my childhood dream to write professionally. I feel lucky that I was able to do so as a paid, full-time job and that I was able to pitch and take on stories I was personally interested in. Writing is a cathartic process for me.

360: What was the biggest hurdle transitioning from writing for BuzzFeed to being in front of the camera?

Jarry Lee: I didn’t have much prior experience beyond taking some acting classes in the past in school and performing in a playwriting festival in prep school that I wrote for, so I did dozens of test shoots with photographers to practice and learn my best angles and posing. Speaking on camera felt natural, but I had to learn how to pose more naturally.

360: How has your experience in telling stories as a journalist and analyzing stories as the Deputy Books Editor helped you to tell the stories of others as an actress and model?

Jarry Lee: It has definitely helped me with more easily imagining the inner lives and motivations of my characters. Every time I interviewed sources for an in-depth piece, I felt that I gained insight into how other people’s minds worked. When I was writing a feature about Instagram in 2017, for example, I interviewed over 30 individuals and a few businesses, and their stories were really fascinating and completely changed my understanding of how people interact with social media.

360: How has being an influencer and online personality changed through the pandemic?

Jarry Lee: There are almost no in-person events, so in that aspect it’s become less interactive, but there are also more people online since everyone’s bored indoors. I’ve adapted to become a lot more self-sufficient — I rarely work with outside photographers anymore and instead have learned to shoot myself. Earlier this year I bought professional lighting and photography equipment, and recently even purchased a green screen! I’ve really enjoyed honing my video production and editing skills this year. Maybe that’s one small silver lining to the pandemic.

360: What is your favorite platform for creating content and why?

Jarry Lee: I love Instagram for being so curated and aesthetic-focused, but Twitter is my favorite platform for sharing thoughts and seeing others’ (as well as for really silly memes). I originally joined Twitter in 2009, way before I joined Instagram (in 2013).

360: How does your time as a model help you as an actress?

Jarry Lee: I think acting helps more with modeling than vice versa, but becoming more comfortable on-camera as a model has definitely helped me act more naturally, as well. Both require drawing your inner emotions out, onto your facial expressions and how you hold yourself generally.

360: How do you use your platform and large reach to influence ideas and actions of your audience?

Jarry Lee: Three topics I try to bring more awareness to via my platform are: Asian representation in entertainment, bisexual/LGBTQ+ representation and anxiety/mental health. All three are still not spoken about enough, so I think it’s important to share my experiences with my audience. I still frequently receive messages about how I came out as bisexual on the Netflix show “Dating Around,” for example, and it has really resonated with some of my followers when I’ve shared my past experiences with panic attacks and anxiety. I try to show the behind-the-scenes of my entertainment career, in part because there were very few Asian public figures in the entertainment industry when I was growing up. I hope that my non-traditional career path inspires others to take a risk and pursue their passions.

You can learn more about Jarry Lee by clicking right here. You can also follow her on Instagram, Twitter, TikTok, Facebook and Spotify.

Cotton Style House – Holiday Edition

Warm weather is just about out, and cold weather is on its way in, so stir up some hot chocolate and grab a warm blanket and your favorite movie because Cotton Incorporated is here to help.

Cotton Incorporated announced the launch of its limited-time holiday shop Monday. It is called Cotton Style House – Holiday Edition and is available exclusively on Amazon.

From now until the end of the calendar year, a variety of cotton apparel, gifting and home items are available, all curated by world-renowned celebrity stylist Irma Martínez.

Using virtual programming and a goal to connect all communities and cultures, the collection aims to bring people together at a time during which togetherness has come in short supply.

You can see actress Debby Ryan and influencer Daniela Ramirez and her husband in their favorite styles by clicking right here. You can also see the entire collection and find the right pieces for your taste.

Marissa Barlin, director of brand partnerships for Cotton Incorporated, said The Cotton Style House is celebrating the holiday season with chic, cotton-rich styles to provide both comfort and joy.

“The collections speak to how consumers anticipate celebrating the season with a focus on personal panache or creating a cozy home,” Barlin said.

With brands like Mara Hoffman, Levi’s, Calvin Klein and STAUD, the collection shows the versatility and comfort of cotton.

Ryan Clark, Gregory Dava, Coco Bassey and Jill Wallace also joined to show off their favorite cotton styles and trendy designs that they’ll be sporting this holiday season.

Each creator worked alongside Cotton Incorporated and Irma Martínez to create unique looks that represent their styles and personalities, and now they’re offering everybody a chance to join in the fun.

To shop the whole collection, you can click right here.

You can also follow Debby Ryan, Jill Wallace, Ryan Clark, Patrick Van Negri, Daniela Ramirez and Gregory Dava on Instagram.

Simonetta Lein – Entertainment’s New Fashion Icon

Simonetta Lein is the new Entertainment’s Fashion Icon. Read her interview below!

  1. Were you nervous to step outside of your comfort zone of fashion to enter the world of television?

I began being in front of cameras when I was 16. I actually started paying my bills very young as an actress. Then social media took off and it allowed me to create a name for myself that brought me to starting The Wishwall TV Show, aired through FNL Network on Amazon Prime and Apple TV and now The Simonetta Lein Show Via SLTV. I have guests such as Bob Saget, Jodi Sweetin, Tommy Chong, Jay Shetty, Leon, Kim Sledge of The Sister Sledge and many more. We are over 40 million views and counting.

  1. What does fashion mean to you in terms of entertainment? Is it more personal for you or more about sending a message to the outside world?

It gives a message to the outside world that through fashion, you can truly express your inner self.

  1. What has fashion done for the entertainment industry? Do you feel an outfit can communicate an entire story?

The entertainment industry owes a lot to fashion as it is through looks and outfits that the image gets delivered to the public. It brought me to be recognized as one of the top 5 Fashion influencers in the world by Forbes, one outfit at a time.

  1. What do you look for in a piece before you decide to wear it and make it part of your story?

I plan everything ahead thinking about what is the mood of the photoshoot or video interview or the episode for the TV show. I like to work with the same team when possible, so I want to thank Raphael Amabile, my executive producer of Ausonia Partners for making sure that everything happens behind the scenes, Kate Massih, my production manager for making sure that it all goes smoothly, Messiah Jones and Jasmine Smith respectably for my hair and makeup style and James Clark our booker producer.

Each and every one of them makes sure that my business comes to light. Only the teamwork makes it possible.

Credits:
Simonetta Lein Top Model @simonettalein
Raphael A. Amabile Of Ausonia Partners LLC Executive Producer
Kate Massih Photographer and Production Manager @klmassih
Messiah Jones #Thewigdoctor Hair @holygrailofbeautysupplyllc
Jasmine Smith MUA @facesbyjleigh
Showroom @theconfessionalshowroomnyc
Glasses Stevie Boi @sbshades