Posts tagged with "alcohol"

Jameson x National Coffee Day

National Coffee Day is just about upon us, and no one is celebrating the way Jameson Cold Brew is celebrating.

Using Brazilian and Colombian beans, Jameson Cold Brew combines triple distilled Jameson and their own cold brew coffee in one drink. Whiskey and coffee have come together for perfect drink for everyone who loves both.

If you’re planning on celebrating National Coffee Day on Sept. 29, these cocktail recipes might be able to help.

Jameson Cold Brew Coffee Colada

For the Jameson Cold Brew Coffee Colada, you’ll want to take:

-1.5 parts Jameson Cold Brew

-4 parts coconut sparking water

-Dash of Angostura Bitters

-Lime Garnish

You then combine all of the ingredients over ice and add the lime garnish.

Jameson + Cola

For the Jameson + Cola, you’ll want to take:

-1 Part Jameson® Cold Brew

-2 Parts Cola

-Orange Twist

Just combine the Jameson® Cold Brew and the Cola, garnish with the orange twist and enjoy!

Jameson Cold Brew retails for $23.99.

Rita Azar illustrates adult beverages and popsicles in 360 Magazine

Drake’s Organic Spiked Ice Pops

Drake’s Organic Spirits announced today that its Drake’s Organic Spiked Ice freeze-and-eat adult pops are outselling established national vodka and tequila brands in California, according to sales numbers from Southern Glazer Wine & Spirits, the largest wine and spirits distributor in the United States.

Drake’s Organic Spiked Ice are handheld ice pops that feature 15% ABV and only 80 calories each. Spiked Ice is available in four flavors: Mango Rum Punch, Vodka Lemonade, Watermelon Martini and Classic Mojito. Award-winning all-organic, ultra-premium vodka and white rum makes up Drake’s Organic Spirits. As a result, they contain no artificial colors or flavors and freeze with twice the ABV as other brands.

“We know consumers care about the ingredients that go into the products they’re eating and drinking.”  No state is as committed to organic products and sustainability than California. In California, 90% of households buy organic on a regular basis. Drake’s Organic Spirits commits to producing spirits made with the highest quality organic, non-GMO ingredients. These are better for the body and planet,” said Drake’s Founder and CEO Mark Anderson.

Drake’s Organic Spirits is the first and only spirit line in the world to be certified USDA organic, non-GMO Project Verified, gluten-free, vegan and kosher. As a result, the five certifications ensure a cleaner drinking option that comes only from the highest quality organic ingredients.

Drake’s Organic Premium Vodka was awarded Double Gold and Drake’s Organic White Rum received Gold at the most recent Wine & Spirits Wholesalers of America (WSWA) Convention & Exposition in Orlando, FL. The judges are industry experts who blind taste-test each spirit. Therefore, the most prestigious in the industry recognizes and respects Drake’s Organic White Rum.

Drake’s Organic Spiked Ice, Organic Vodka, Organic White Rum, Organic Spiced Rum and Organic Mixes are available at hundreds of locations throughout California including select Ralphs, Save Mart, Lucky, FoodMaxx, Albertsons, Vons and Target stores. However, if you would like a complete list of locations offering Drake’s products, click HERE.

About Drake’s Organic Spirits

In 2017 Minneapolis-based Drake’s Organic Spirits launched.  Drake’s sources the highest quality USDA organic and non-GMO Project Verified ingredients to create a line of ultra-premium spirits and mixers. The Drake’s spirit line currently consists of Drake’s Organic Vodka, Drake’s Organic White Rum and Drake’s Organic Spiced Rum. Organic cane sugar, rather than grain, which produces a smooth, clean aftertaste, makes up Drake’s Organic Spirits.  Drake’s Spirits are all 12-times distilled, creating an ultra-premium hand-crafted spirit at a price that beats the leading premium brands.  Drake’s recently began producing bulk sanitizer to meet the need for cleaner, safer environments.

Follow Drake’s Organic Sprits

Website | Facebook | Instagram | Twitter

 

National Whiskey Sour Day x Jameson Black Barrel

With National Whiskey Sour Day (8/25) fast approaching, a cool, refreshing Jameson Black Barrel is the perfect way to celebrate! By mixing Irish whiskey and lemon juice with egg white and your choice of bitters, the Jameson Classic Whiskey Sour is a delicious cocktail that, to this day, is still one of the most famous after-dinner cocktails around the world. Made with Jameson Black Barrel, the Jameson recipe gives an added bonus of enhanced spiciness, vanilla sweetness, and sherry fruit in what is already a very tasty cocktail.

Ingredients:

  • 2 Parts of Jameson Black Barrel
  • 1 Part of freshly-squeezed lemon juice
  • 1/2 Part sugar syrup
  • 1/2 Part of egg white
  • 3 Parts of your choice of bitters
  • Cherry or lemon twist for garnish

Method:

  • Fill a shaker with ice
  • Add 2 Parts Jameson Black Barrel
  • Add 1 Part freshly-squeezed lemon juice
  • Add 1/2 Part sugar syrup
  • Add 1/2 Part egg white
  • Add 3 Parts bitters
  • Shake and strain into a chilled cocktail glass
  • Garnish with a lemon twist

Enjoy!

Watermelon illustration done by Mina Tocalini of 360 MAGAZINE.

Celebrate National Watermelon Day

Celebrate National Watermelon Day on Monday August 3rd, with a fun quarantine cocktail. Watermelon inspired cocktail recipes below will refresh your summer day!

D’USSE Watermelon Spritz

Ingredients

  • 1.5 parts D’USSE VSOP
  • 0.5 part Aperol
  • 2 parts fresh watermelon juice
  • 0.5 part simple syrup
  • 0.5 part fresh lemon juice
  • 1 part Sparkling Wine

Garnish

  • ​Watermelon ball skewer & orange peel

Method

Add D’USSE, Aperol, watermelon juice, simple syrup and lemon juice into a shaker with ice.  Shake and strain into an ice filled wine glass.  Top with Sparkling Wine.  Garnish with a watermelon ball skewer and orange peel.

JAJA Pink Panther

Ingredients

  •  2 parts JAJA Tequila Blanco
  • 3.5 parts Watermelon Juice (or 3 chunks of muddled watermelon)
  • 1 small slice of Jalapeño (can be omitted)
  •  0.5 part Simple Syrup

Garnish

  • Slice of watermelon & lime

Method

Add all ingredients to a shaker with ice and shake hard. Strain into a glass over fresh ice and garnish with a slice of watermelon and a lime. 

VIDE Watermelon Vodka Soda

VIDE is a conveniently packaged, pre-mixed vodka soda with a hint of natural fruit flavor that comes in two varieties: Cranberry and Watermelon. Made with only three ingredients, VIDE is crisp, refreshing, and light! The 5% ABV beverage is 99 calories, gluten-free, and contains zero sugar or zero carbs.

Follow D’USSE: Facebook | Instagram | Twitter

Follow JAJA: Facebook | Instagram 

Follow VIDE: Facebook | Instagram

Bottled Beer illustration done by Mina Tocalini of 360 MAGAZINE.

Natty Light – Dorm from Home

As universities across the country announce campus closures to enact social distancing, droves of 21+ college students are facing a harsh reality; the semester they dreamed of won’t be happening. Natural Light knows how crushing this is for our fans, so we’re stepping in to help preserve some of the freedoms of on-campus living. The Dorm From Home initiative awards one lucky 21+ student with a “Nattified” mobile dorm unit. The dorm comes equipped with all the college staples and a space to call their own while they sit out another semester.

21+ college students across America will face hundreds of hours of digital lectures and exams this semester without a sanctuary to relax and step away from their studies. With the college experience hanging in the balance, Natty Light created a solution that delivers the independence of the college experience without ever leaving home.

The Dorm From Home mobile unit will be parked right in your backyard or driveway and comes

equipped with all the college classics:

  • Flat screen TV
  • Heat/AC/Electric
  • Mini fridge
  • Lax volume policies
  • Gaming system
  • Other people optional
  • Chill vibes included
  • A semester’s worth of Natty Light beer
  • money to enjoy responsibly*

“Having to miss a semester on-campus is a devastating feeling for our fans,” said Daniel Blake, Vice President of US Value Brands at Anheuser-Busch. “We could never replace the full experience, but Dorm From Home will give a piece of the college lifestyle back to one lucky fan and more importantly, it’s a reminder to the full Natty community that the college experience is worth celebrating, no matter where you are.”

For the chance to win, fans 21+ can post a photo on social with #DormFromHome and #contest to make the case why they deserve their own space this semester to dorm from home. Natty will select a winner based on the most creative and convincing argument that reflects the Natty Light personality and values.

The winner will receive their decked out mobile home to their doorstep at the start of the fall semester and will be theirs to keep.

No Purchase Necessary. Open to US residents who are 21+ and who are currently enrolled in an accredited college or university in the US or who were enrolled in an accredited college or university in the US within two (2) years prior to the time of entry. Ends 8/18/20. See Official Rules at naturallight.com/dorm-from-home for prize & details. Msg & data rates may apply. Void where prohibited. *Cash equivalent of 2 cases a month for 3 months

Natural Light was introduced in 1977 as Anheuser-Busch’s first reduced-calorie light beer. Currently the sixth best-selling beer in America, Natural Light is brewed with a blend of premium hops and a combination of select grains producing a clean flavor, light body and satisfying refreshment.

For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 14 distributorships and 23 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. 

Follow Natural Light: Facebook | Instagram | Twitter

Follow Anheuser-Busch: Facebook | Instagram | Twitter

Bastille Day Cocktail illustrated by Mina Tocalini for 360 MAGAZINE.

D’USSE Bastille Basil

As you may know, the bold, yet remarkably smooth character of D’USSE Cognac was conceived at the prestigious Château de Cognac – a 200-year-old venue and one of the oldest Cognac houses in France. Thus, making it an opportune time to explore an exclusive cocktail from the brand to celebrate Bastille Day! 

Ingredients

  • 1 1/2 Parts D’USSE
  • 1 1/2 Parts French Rosé Wine
  • 3/4 Part Fresh Lemon Juice
  • 1 Part Simple Syrup
  • 1 1/2 Part Sparkling Water

Garnish

  • ​4 Basil Leaves
  • 1 Lemon Wheel

Method

Add D’USSE, Rosé, lemon, simple syrup and basil leaves into a shaker with ice. Shake and strain into an ice filled glass. Top with sparkling water. Garnish with a lemon wheel and a sprig of fresh basil.

Follow D’USSE: Facebook | Instagram | Twitter

Mina Tocalini, 360 Magazine, Independence Day Drink

Independence Day D’USSE Cocktails

D’USSE Cognac should be top-of-mind for the Fourth of July holiday. Below is the cocktail recipe for a refreshing summer sipper that’s perfect to make this Independence Day weekend, called the D’USSE Watermelon Spritz.

Ingredients

  • 1.5 parts D’USSE VSOP
  • 0.5 part Aperol
  • 2 parts fresh watermelon juice
  • 0.5 part simple syrup
  • 0.5 part fresh lemon juice
  • 1 part Sparkling Wine

Garnish

  • ​Watermelon ball skewer & orange peel

Method

Add D’USSE, Aperol, watermelon juice, simple syrup and lemon juice into a shaker with ice.  Shake and strain into an ice filled wine glass.  Top with Sparkling Wine.  Garnish with a watermelon ball skewer and orange peel.

Follow D’USSE: Facebook | Instagram | Twitter

Ivory Rowen, 360 MAGAZINE, ILLUSTRATIONS, DRINKS, SPIRITS, COCKTAILS

Martell Vs. Single Distillery

About Martell VS Single Distillery

Martell VS Single Distillery combines spirits from a single distillation source in France’s Cognac region for a richer and more intense expression of the Martell distillation style. Martell is the only great cognac house to double distill exclusively clear wines, from which all sediments have been removed, in order to preserve the authentic fruity aromas of the grapes and reveal their incredible subtlety. These are hallmarks of the Martell style.

The Color: Rich, clear gold.
The Aroma: Intense aromas of plum, apricot, and candied lemon.
The Taste: The luscious fruity notes associated with Martell are taken to new heights with this supremely smooth blend.
MSRP: $26.99

Martell Cordon Bleu

About: The legendary cognac Martell Cordon Bleu in an international emblem of excellence. Ideal for special occasions, the taste of this French cognac is an explosion of spicy fruit notes and elegant richness.
The Color: Deep, golden copper.
The Aroma: Vibrant, rich and complex, with orchard fruit – candied plum and apple – harmonizing with roasted notes of mocha coffee, toasted almonds and vetiver.
The Taste: An exceptionally rounded, mellow sensation further enhanced by Borderies eaux-de-vie, which lend elegance and complexity. An impressively long finish characterized by notes of fruit and spices. Best enjoyed neat or with a splash of water.
MSRP: $129.99

Nick Offerman x St. Patrick’s Day

Nick Offerman Wants You To Get Ready For St. Patrick’s Day Now – And Guinness Is Here To Help

Follow the Guinness Countdown to St. Patrick’s Day and Get Tips from Offerman and Others on What to Wear, Eat, Drink and More for the Best St. Patrick’s Day Ever

He can act. He can sing. He can make you laugh, and he can make you cry. He can even build you a bar – among other things – with his bare hands. What Nick Offerman apparently can’t do is bide his time, which is why he’s teaming up with Guinness to give you an entire month to get ready for his favorite day of the year – St. Patrick’s Day – with the official Guinness Countdown to St. Patrick’s Day. Spoiler alert: green beer will not be making an appearance.

“Look, St. Patrick’s Day is easily the best of the holidays, and I will brook no argument to that assertion,” said Offerman. “The charismatic folks at Guinness know a thing or two about how to celebrate my favorite day. You’ll be able to see it all on Instagram, but if I had to nutshell it, I’d say gather with your family and your friends, both old and new. Eat some delicious meats, like corned beef – straight up or in a hash – wash it down with a pint of Guinness, then wash the Guinness down with some more corned beef. A glass or two of water along the way never hurt either.”

Starting now, everyone over the age of 21 looking to celebrate the holiday like a pro can follow along with Offerman on Instagram at @GuinnessUS for daily reveals of tips, tricks, trivia and suggestions on everything from how to pour the perfect pint of Guinness to what foods pair best with that pint to how to give an authentic Irish toast and much, much more.

As St. Patrick’s Day should bring out the best in everyone, the countdown will also cover how to give back; now through March 31st, share your Guinness ‘stache using the hashtag #StacheForCharity and tag @GuinnessUS, and Guinness will donate $1 to the Guinness Gives Back Fund*.

Guinness is even helping those celebrating to dress for the occasion with the new Guinness x Carhartt collaboration. United by the spirit of hard work and master craftsmanship, this collection includes everything from tees to hoodies to hats and more. The entire line is available for a limited time now at Carhartt.com/Guinness – where fans over 21 can also enter for the chance to win the trip of a lifetime to visit the Guinness Storehouse in Dublin until March 1st**.

“The countdown to March 17th is on, and we hope that our own countdown can add a little something to the St. Patrick’s Day experience,” said Guinness Brand Director, Nikhil Shah. “As long as you’re celebrating with a Guinness and the people you love, and having a good safe time, you can’t go wrong.”

Celebrations will also continue at the Guinness Open Gate Brewery in Baltimore. In honor of its second St. Patrick’s Day since officially opening in August 2018, the home of Guinness in the U.S. will kick off weekend celebrations on March 14th and 15th with an Irish Village experience, an Irish beer tap take-over, pop-up entertainment, limited-edition merchandise, a holiday-themed food menu and more. More details are available at www.guinnessbrewerybaltimore.com.

For all the Guinness Countdown to St. Patrick’s Day happenings, follow along at @GuinnessUS on Instagram, Twitter and Facebook. And remember, whether you’re planning to celebrate St. Patrick’s Day at the pub or at home with family and friends, the only way to raise a pint is responsibly.

*Up to $100,000. Visit stacheforcharity.com full details. The Guinness Gives Back Fund is a corporate donor advised fund administered by Fairfield County’s Community Foundation. The Fund’s mission is to support local charitable organizations.

**NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) AND CANADA (EXCL. QC) 21 YEARS AND OLDER. VOID IN QC AND WHERE PROHIBITED. Promotion begins January 14, 2020 & ends March 1,2020. For Official Rules, how to enter, prize descriptions and odds of winning, visit www.carharttsweeps.com. If Canadian resident, mathematical skill-testing question must be correctly answered to win. Promotion consists of random drawing sweepstakes & instant win game. 3 sweepstakes prizes and 144 instant win game prizes (approximate retail values from $25 to $13,100 USD) available to be won. Trip prize winner’s guest must be 21, alcohol is not included & trip must be completed by 12/31/2020. Instant win game prize winners subject to verification. Sponsor: Carhartt, Inc., 5750 Mercury Dr., Dearborn, MI 48126 U.S.A.

About Guinness
The Guinness brand was established in 1759, when Arthur Guinness signed a 9,000 year lease on St. James’s Gate Brewery in Dublin. Brewed using four main ingredients, water, barley (malted & roasted), hops and yeast, Guinness is the world’s most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 150 with almost 9 million glasses of Guinness enjoyed every day around the world. The most GUINNESS is sold in Great Britain, Ireland, USA, Nigeria and Cameroon. More information can be found at www.guinness.com.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

Nick Offerman, Guinness, Carhartt, 360 Magazine, Nick Offerman, Carhartt, Guinness, 360 Magazine, Guinness, Nick Offerman, Carhartt, 360 Magazine,

Alcoholism in the Family

Alcoholism in the family affects how your brain switches between active and resting states.

A family history of alcoholism affects a process that the brain uses when transitioning from a mentally demanding state to a resting state, researchers have found.

You don’t have to be a drinker for your brain to be affected by alcoholism. A new study shows that just having a parent with an alcohol use disorder affects how your brain transitions between active and resting states – regardless of your own drinking habits.

The study, performed by researchers at Purdue University and the Indiana University School of Medicine, discovered that the brain reconfigures itself between completing a mentally demanding task and resting.

But for the brain of someone with a family history of an alcohol use disorder, this reconfiguration doesn’t happen.

While the missing transition doesn’t seem to affect how well a person performs the mentally demanding task itself, it might be related to larger scale brain functions that give rise to behaviors associated with addiction. In particular, study subjects without this brain process demonstrated greater impatience in waiting for rewards, a behavior associated with addiction.

Brain-Reconfiguration
Multiple regions of the brain are involved in a “reconfiguration” that happens between completing a difficult task and resting. But for people with a family history of alcoholism, this reconfiguration is diminished.

Findings are published in the journal NeuroImage. The work was led by Enrico Amico, a former Purdue postdoctoral researcher who is now a researcher at EPFL in Lausanne, Switzerland.

How the brain reconfigures between active and resting states is like how a computer closes down a program after you’re finished with it. “The moment you close a program, a computer has to remove it from memory, reorganize the cache and maybe clear out some temporary files. This helps the computer to prepare for the next task,” said Joaquín Goñi, a Purdue assistant professor in the School of Industrial Engineering and the Weldon School of Biomedical Engineering.

“In a similar way, we’ve found that this reconfiguration process in the human brain is associated with finishing a task and getting ready for what’s next.” Goñi’s research group, the CONNplexity Lab, takes a computational approach to neuroscience and cognitive science.

Past research has shown that a family history of alcoholism affects a person’s brain anatomy and physiology, but most studies have looked at this effect only in separate active and quiet resting states rather than the transition between them.

“A lot of what brains do is switch between different tasks and states. We suspected that this task switching might be somewhat lower in people with a family history of alcoholism,” said David Kareken, a professor of neurology at the Indiana University School of Medicine and director of the Indiana Alcohol Research Center.

The study defined a “family history of alcoholism” as someone with a parent who had enough symptoms to constitute an alcohol use disorder. About half of the 54 study participants had this history.

Researchers at Indiana University measured the brain activity of subjects with an MRI scanner as they completed a mentally demanding task on a computer. The task required them to unpredictably hold back from pressing a left or right key. After completing the task, the subjects rested while watching a fixed point on the screen.

A separate task outside of the MRI scanner gauged how participants responded to rewards, asking questions such as if they would like $20 now or $200 in one year.

Amico and Goñi processed the data and developed a computational framework for extracting different patterns of brain connectivity between completing the mentally demanding task and entering the resting state, such as when brain areas rose and fell together in activity, or one brain area rose while another fell at the same time.

The data revealed that these brain connectivity patterns reconfigured within the first three minutes after finishing the task. By the fourth minute of rest, the effect had completely disappeared.

And it’s not a quiet process: Reconfiguration involves multiple parts
of the brain at once.

“These brain regions talk to each other and are very strongly implicated in the task even though by this point, the task is already completed. It almost seems like an echo in time of what had been going on,” Kareken said.

Subjects lacking the transition also had the risk factors that researchers have seen to be consistent with developing alcoholism. These include being male, a greater number of symptoms of depression,
and reward-impatience.

A family history of alcoholism, however, stood out as the most statistically significant difference in this brain reconfiguration.

The finding affects research going forward.

“In the past, we’ve assumed that a person who doesn’t drink excessively is a ‘healthy’ control for a study. But this work shows that a person with just a family history of alcoholism may also have some subtle differences in how their brains operate,” Goñi said.

This research was funded by the National Institute on Alcohol Abuse and Alcoholism (grant P60AA07611) and the Purdue Discovery Park Data Science Award “Fingerprints of the Human Brain: A Data Science Perspective.” The work was also partially supported by the National Institutes of Health (grants R01EB022574, R01MH108467, and R00AA023296).

About Discovery Park
Discovery Park is a place where Purdue researchers move beyond traditional boundaries, collaborating across disciplines and with policymakers and business leaders to create solutions for a better world. Grand challenges of global health, global conflict and security, and those that lie at the nexus of sustainable energy, world food supply, water and the environment are the focus of researchers in Discovery Park. The translation of discovery to impact is integrated into the fabric of Discovery Park through entrepreneurship programs and partnerships.