With St. Patrick’s Day just around the corner, people all over America are gearing up to celebrate the famous St. Patrick. While this might be a cause for celebration, holidays such as St. Patty’s day turn into large binge drinking fests, focusing more on downing beer and less on the significance of the day.
If you’re looking to avoid the craziness, and want to celebrate booze-free as the growing sober curious trend continues to sweep the U.S., then download Loosid: a sober app that created the world’s first Boozeless Guides™, giving the growing sober community alcohol-free options across the country!
Loosid was born out of the need to unite the sober community and bring together those people in recovery and battling addiction, as well as those who choose to live a sober lifestyle for other reasons (a combined total of over 100 million people from all walks of life). Loosid’s vision is to create a comprehensive digital platform for the sober community that celebrates the sober lifestyle while at the same time providing support for those members of the community in recovery or struggling with addiction. Through Loosid, it’s easy to find other people who share your perspective, who know all too well that being sober doesn’t mean life has to be boring. Loosid makes it easy to find new friends and even new love, to find fun sober events and destinations, and to find groups in your community and beyond that promote sober living. All at the touch of a button.
About MJ Gottlieb:
MJ Gottlieb is the Co-Founder & CEO of Loosid, a groundbreaking new app that makes it easy to find new friends, dating, fun sober events and destinations, and groups in your community that promote sober living. MJ has been sober since March 2012, but began his first attempt at sobriety in the late 1990’s. He invariably found his way back into addiction for one main reason…to him, sobriety simply wasn’t fun.
In 2017, MJ began developing the Loosid app to offer millions of people in the sober community access to fun experiences and a place to connect and find support. He also wanted to create a full suite of recovery tools for people to connect and get help at a moment’s notice. He knew the stigma so many have reaching out to people and knew that the best way to provide that connection was through the one thing that people are never without –their phones!
Nick Offerman Wants You To Get Ready For St. Patrick’s Day Now – And Guinness Is Here To Help
Follow the Guinness Countdown to St. Patrick’s Day and Get Tips from Offerman and Others on What to Wear, Eat, Drink and More for the Best St. Patrick’s Day Ever
He can act. He can sing. He can make you laugh, and he can make you cry. He can even build you a bar – among other things – with his bare hands. What Nick Offerman apparently can’t do is bide his time, which is why he’s teaming up with Guinness to give you an entire month to get ready for his favorite day of the year – St. Patrick’s Day – with the official Guinness Countdown to St. Patrick’s Day. Spoiler alert: green beer will not be making an appearance.
“Look, St. Patrick’s Day is easily the best of the holidays, and I will brook no argument to that assertion,” said Offerman. “The charismatic folks at Guinness know a thing or two about how to celebrate my favorite day. You’ll be able to see it all on Instagram, but if I had to nutshell it, I’d say gather with your family and your friends, both old and new. Eat some delicious meats, like corned beef – straight up or in a hash – wash it down with a pint of Guinness, then wash the Guinness down with some more corned beef. A glass or two of water along the way never hurt either.”
Starting now, everyone over the age of 21 looking to celebrate the holiday like a pro can follow along with Offerman on Instagram at @GuinnessUS for daily reveals of tips, tricks, trivia and suggestions on everything from how to pour the perfect pint of Guinness to what foods pair best with that pint to how to give an authentic Irish toast and much, much more.
As St. Patrick’s Day should bring out the best in everyone, the countdown will also cover how to give back; now through March 31st, share your Guinness ‘stache using the hashtag #StacheForCharity and tag @GuinnessUS, and Guinness will donate $1 to the Guinness Gives Back Fund*.
Guinness is even helping those celebrating to dress for the occasion with the new Guinness x Carhartt collaboration. United by the spirit of hard work and master craftsmanship, this collection includes everything from tees to hoodies to hats and more. The entire line is available for a limited time now at Carhartt.com/Guinness – where fans over 21 can also enter for the chance to win the trip of a lifetime to visit the Guinness Storehouse in Dublin until March 1st**.
“The countdown to March 17th is on, and we hope that our own countdown can add a little something to the St. Patrick’s Day experience,” said Guinness Brand Director, Nikhil Shah. “As long as you’re celebrating with a Guinness and the people you love, and having a good safe time, you can’t go wrong.”
Celebrations will also continue at the Guinness Open Gate Brewery in Baltimore. In honor of its second St. Patrick’s Day since officially opening in August 2018, the home of Guinness in the U.S. will kick off weekend celebrations on March 14th and 15th with an Irish Village experience, an Irish beer tap take-over, pop-up entertainment, limited-edition merchandise, a holiday-themed food menu and more. More details are available at www.guinnessbrewerybaltimore.com.
For all the Guinness Countdown to St. Patrick’s Day happenings, follow along at @GuinnessUS on Instagram, Twitter and Facebook. And remember, whether you’re planning to celebrate St. Patrick’s Day at the pub or at home with family and friends, the only way to raise a pint is responsibly.
*Up to $100,000. Visit stacheforcharity.com full details. The Guinness Gives Back Fund is a corporate donor advised fund administered by Fairfield County’s Community Foundation. The Fund’s mission is to support local charitable organizations.
**NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) AND CANADA (EXCL. QC) 21 YEARS AND OLDER. VOID IN QC AND WHERE PROHIBITED. Promotion begins January 14, 2020 & ends March 1,2020. For Official Rules, how to enter, prize descriptions and odds of winning, visit www.carharttsweeps.com. If Canadian resident, mathematical skill-testing question must be correctly answered to win. Promotion consists of random drawing sweepstakes & instant win game. 3 sweepstakes prizes and 144 instant win game prizes (approximate retail values from $25 to $13,100 USD) available to be won. Trip prize winner’s guest must be 21, alcohol is not included & trip must be completed by 12/31/2020. Instant win game prize winners subject to verification. Sponsor: Carhartt, Inc., 5750 Mercury Dr., Dearborn, MI 48126 U.S.A.
The Guinness brand was established in 1759, when Arthur Guinness signed a 9,000 year lease on St. James’s Gate Brewery in Dublin. Brewed using four main ingredients, water, barley (malted & roasted), hops and yeast, Guinness is the world’s most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 150 with almost 9 million glasses of Guinness enjoyed every day around the world. The most GUINNESS is sold in Great Britain, Ireland, USA, Nigeria and Cameroon. More information can be found at www.guinness.com.
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.
The day of the Shamrock is here and you so want to wear green (or maybe you’re just kinda thinking about it), but really don’t think you can pull it off. Well, you SO can!!
Whether you’re a Raven haired beauty, a Gray tressed gal, have Warm Blonde locks or sport Red or Golden Brown curls, it’s all about knowing your best shade of the clover.
So here are my tips for rocking your perfect hue, along with photos of some of our fave celebs next to their best green.
And in honor of knowing & wearing all your best colors in fashion and makeup for St. Patrick’s Day and beyond, we’re having a 15% DISCOUNT at our AMAZON store, Jill Kirsh Color, 14 March 2019 – 31 March 2019.
The Guinness Brewery at St. James’s Gate in Dublin has been brewing beer since its founder, Arthur Guinness, signed his now famous 9,000-year lease on the property on December 31st 1759. The brewery began its life producing ales for Dublin City, it would soon embark on a journey brewing new styles of beer originating in London known as Porter’s and Stout’s. This journey would lead the then small family brewery located on the outskirts of Dublin City to become the largest Stout brewery in the world. Along the 258-year journey that Guinness has undertaken it has been frequently enjoyed at the table alongside a well paired dish.
The secret of a good pairing lies in the three C’s, Comparing, Contrasting and Cutting.
We will now use Guinness Draught Stout as an example of how to Compare and Contrast the same beer with two different dishes, and examine how the presence of one can interact with the flavor of the other.
When Comparing we are required to find foods with similar flavor and intensity to that of the beer. These flavors will then compliment and resonate with each other.
For our first pairing, we use Guinness Draught Stout, found in new throw-back cans featuring the Kinkajou, a marketing creation from the 1930’s, 40’s and 50’s by legendary artist John Gilory. Distinctively dark with a rich creamy head, coffee and malty, and the perfect balance of bitter, sweet and roast characters. These flavors are the product of using roasted barley in our brewing and also give Guinness Draught Stout it’s iconic ruby red color. When the barley is roasted at 466 degrees Fahrenheit for 2 and 1Ž2 hours it undergoes a change called the Maillard reaction, a chemical reaction between amino acids and reducing sugars that also gives browned food its distinctive flavor. The flavors from the roasted barley used in Guinness Draught Stout balance wonderfully with the similar rich roasted flavors of an Applewood Smoked Bacon Sandwich with each sip of stout harmonizing with every bite of sandwich until both glass and plate are empty.
After looking at Comparing let us now review Contrasting Guinness Draught Stout with a different dish. As we know Stout tastes of coffee and bitter flavors, let us use those to contrast against and accentuate the sweet and creamy deliciousness of a warm Apple and Pear Tart nestled under a generous scoop of Vanilla Gelato. This pairing is very similar to having your cup of coffee with a sweet pastry or confection.
Finally let’s discuss Cutting. We will utilize Guinness Blonde American Lager as our example for Cutting. Guinness Blonde American Lager, light and hoppy with floral and citrus notes and a long malt biscuit finish. This crisp and refreshing lager has a lively mouthfeel provided by its ample carbonation, this carbonation is ideal for “Cutting” through creamy and juicy dishes and cleansing the palate after each bite. While enjoying a burger at a BBQ or creamy ham and cheese croquettes using this pairing technique, Cutting scrubs the palate and resets your taste buds after each sip.
200 Years of Friendship and St. Patrick’s Days : In Time for Milestone St. Patrick’s Day, Guinness is donating $1 to charity for each adult that dons a ‘Stache
This year marks the 200th St. Patrick’s Day Guinness will share with America, the latest reminder of the two-century connection between a legendary brewery and its good friends across the Atlantic. Once again, in the days and weeks leading up to March 17, it’s time for us all to embrace the stories we tell, the memories we make and the bonds we build over a pint of Guinness.
The Guinness brand is encouraging all Americans, 21 years and older, to make a simple pledge (assuming they’ve already promised to drink responsibly, of course): gather with friends, new or old, toast to the many things we all have in common…and give a ‘Stache. Indeed, this St. Patrick’s Day, the Guinness ‘Stache – that unmistakable hint of foam left behind on the upper lip after the first sip of stout – is back as a symbol of the goodness and the Irish-ness that lives within all of us.
From now through March 31, 2018, when adult beer lovers share photos of their ‘Staches – self-grown and groomed, drawn-on, or Guinness-enhanced – on social media (tagging @GuinnessUS and using #StacheForCharity), Guinness will donate $1 (up to $100,000) to the Guinness Gives Back Fund*, which supports nonprofits that contribute to the common good in our communities, includingTeam Rubicon, a veteran-led disaster response organization.
“Over the past 200 years, so much has changed – yet so much has stayed the same, like people coming together to raise a pint of Guinness with their friends on St. Patrick’s Day,” said Guinness Brand Director Emma Giles. “We are proud to be part of such an enduring tradition that celebrates Irish heritage and, when it comes down to it, the power of friendship. The Guinness ‘Stache is a great way to bring that to life in a fun way for a great cause.”
The symbol of the ‘Stache will appear alongside Guinness brand activity at bars and restaurants and on social media throughout the St. Patrick’s Day season, including in some digital content that pays homage to 200 years of mustaches in America. To spread the word about the bonds a ‘Stache can build, the brand is releasing additional digital content that will help us all reflect on the friendships we cherish – and some very recognizable Guinness fans will also get involved in spreading the word.
In addition, it’s time for the latest limited-edition Guinness Draught cans, which will hit shelves in time for St. Patrick’s Day. The ongoing series celebrates the famed Guinness ad campaigns of the 1930s and ‘50s. While it doesn’t have a mustache, the kinkajou – which we thought was a sloth at first – will be featured on this version.
To keep an eye on everything the Guinness brand is doing and to get in on the ‘Stache action, follow @GuinnessUS on Twitter, Instagram and Facebook.
Whether you’re making a new friend or meeting an old one, having a Guinness Draught, or ordering up any other Guinness beer this St. Patrick’s Day, please respect the beer and drink responsibly.
*The Guinness Gives Back Fund is a corporate donor advised fund administered by Fairfield County’s Community Foundation. The Fund’s mission is to support local charitable organizations which are classified under Section 501(c)(3) of the Internal Revenue Code that are aligned with the corporate focus areas of Diageo North America, Inc.