Fundraising forms the core of all non-profits, and it allows them to do the great work which they have been set up for. The reality for most of these organizations however is that fundraising is something which is not always enjoyable. These organizations want to be out there doing great work, yet of course in order to do that they need funds, and for that they need donors.
Brand new organizations will need to get to work quickly in setting up their fundraising infrastructure, and in doing so they can not only raise funds now, but give themselves the greatest opportunity of counting to do so in the future.
Identify Your Ideal Donor
Fundraising is about working smart as well as hard and that is why identifying the ideal donor is the first place to start. If you take a blanket approach to this then you will find that you are wasting you time in so many avenues, and that will cost money too. Consider what your organization is trying to do, and then who that speaks to, this will help to identify which group of people are most likely to care enough to put their hands in their pockets.
Ensure You Have a CRM In Place
In terms of a nonprofit success pack Salesforce offers the perfect CRM which your company can use to store and manage important data about your fundraising efforts, and about your donors. This is an easy to manage dashboard with will boost your fundraising efforts thanks to smart apps which integrate into the CRM, as well as intelligent use of metrics which can help you to tweak your fundraising strategy.
Understand What Your Goals Are
Before you begin your approach to fundraising, you have to first set out clear goals. These goals are both for your company and for the donor. Laying out what your monthly costs are, what your desires are and how much money will be required for all of this to be taken care of are crucial calculations to make.
Market The Non Profit
There has to be some spending on your behalf and the marketing of your non-profit will be one such area of investment. It is essential that you have an eye on building the brand, so that you can call attention to the great work which you and your company are doing. This is a necessary step which will bring in more donations.
The Evaluation Process
No matter whether you have just launched the fundraising round or you are in the thick of it evaluation is key. Working out which approach brought the best results with regards to your campaign, understanding what has surprised you along the way – both good and bad – and understanding how to shape your strategy in the future to gain better results, these are all critical in your efforts to raise funds.
Focus on creating and implementing the most efficient strategy which will bring in the funds which your organization requires.
One of the most successful, iconic and revered artists in pop music history, Annie Lennox is in the spotlight once again. Today, singer Annie Lennox announces she is releasing a digitally remastered version of her sixth solo album, A Christmas Cornucopia.
This wonderful collection of inspired interpretations of traditional festive songs will be released via Island Records on November 20th to mark the album’s 10-year anniversary. With this remastered edition, the album will feature a brand new unreleased track, “Dido’s Lament” and new artwork across the vinyl, CD, and digital formats.
According to Annie, “I’m absolutely delighted to be releasing the 10th Anniversary of A Christmas Cornucopia. 2020 has been an unprecedented year around the world… The carols on this album represent continuum – harking back to a time before modern technology, climate emergency, global pandemics, pollution, forest destruction, species extinction and all the challenges our world must urgently deal with in terms of crisis in sustainability. I hope this recording will at least offer some comfort and nostalgia, but also an awareness that political leaders, religious leaders and everyone around the world must face up to the question of how many more Christmases we have left to spend on this blighted earth.”
The newest addition to the track list, “Dido’s Lament,” was written by Henry Purcell in the 17th century and arranged by Annie Lennox and Mike Stevens. This song references the tragic love story of Dido and Aeneas as documented in Virgil’s legendary epic poem, “The Aeneid.” The release of this track will be accompanied by a music video.
This album will do more than just get listeners in the holiday spirit, it will also help people around the world. All proceeds earned from Annie’s original composition on the album, “Universal Child”, will be paid to The Annie Lennox Foundation. The Annie Lennox Foundation raises money for various charitable projects, primarily those supporting and educating women and children in Africa and people with HIV/Hepatitis C in Scotland.
Vibrant but vintage, classic and contemporary, glorious but with a polemical edge, Annie Lennox’s A Christmas Cornucopia is no ordinary collection of seasonal songs. Pre-order the re-issue of Annie’s Christmas classics here and prepare to be comforted by your favorite festive tracks.
Instacart, the North American leader in online grocery, today announced the #GiveFromTheCart Challenge, a giving campaign to benefit Feeding America® and fight rising hunger in the wake of the COVID-19 pandemic. The #GiveFromTheCart Challenge invites consumers to turn their grocery carts into good by donating the value of their last grocery cart to Feeding America to help support communities struggling with growing food insecurity. From today until August 14, 2020, every dollar raised will go to help fight hunger and Instacart will match each donation, up to 1 million meals* to Feeding America’s member food banks in support of the #GiveFromTheCart Challenge. To kick off the #GiveFromTheCart Challenge, professional athlete, businesswoman and activist Serena Williams and her family have teamed up with Instacart to make the first donation of the campaign, donating 50,000 meals* to Feeding America.
“Our mission is to create a world where everyone has access to the food they love and more time to enjoy it together. We’re proud to partner with Feeding America on the #GiveFromTheCart Challenge to help increase access to food at a time when more people than ever before are grappling with food insecurity in the wake of COVID-19,” said Apoorva Mehta, Founder and CEO, Instacart. “We believe that groceries are more than just food – they’re an expression of warmth and connection. We invite people everywhere to turn their groceries into good and #GiveFromTheCart to donate the value of their last grocery cart to help a family in need.”
“The COVID-19 pandemic has put an incredible strain on the Feeding America network food bank as we work to address the increased demand for food assistance in communities we serve,” said Casey Marsh, Chief Development Officer at Feeding America. “We are thankful to Instacart and their customers for helping to support our neighbors in need. Donations from the #GiveFromTheCart Challenge will help food banks provide more meals to people who need them most.”
“I’m so grateful to be partnering with Instacart and Feeding America for the #GiveFromTheCart Challenge — together we are working to fight rising food insecurity,” said Serena Williams. “I am kicking off the challenge by donating 50,000 meals, and I hope you’ll join me in supporting the communities that need our help the most right now.”
How to Join The #GiveFromTheCart Challenge
Joining the #GiveFromTheCart Challenge is simple:
Donate and Instacart will match: Consumers can visit the GiveFromTheCart website HERE to donate the value of their last grocery cart – or any amount they choose – to Feeding America. Every dollar raised will go to help fight hunger and Instacart will match each donation, up to 1 million meals* to the Feeding America network of food banks in support of the #GiveFromTheCart Challenge.
Create and share a grocery heart: Next, we’re inviting consumers to help raise awareness of rising hunger by gathering groceries from their fridges and pantries, forming them into the shape of a heart, taking a photo, and sharing it across their social channels. This heart-shaped grocery photo is the social symbol of the #GiveFromTheCart Challenge and, once posted across social channels, will help encourage friends and family to turn their groceries into good to help families in need. When sharing their grocery hearts on social channels, we encourage customers to tag @Instacart, @FeedingAmerica, #GiveFromTheCart, and share the #GiveFromTheCart Challenge donation page.
Instacart has been a Feeding America Supporting Partner since 2018, and supports the organization via its Instacart Serves social impact program. Instacart Serves aims to nourish its communities by helping to remove barriers to food access and enriching the lives of communities facing hunger. Instacart supports these communities through an annual volunteer week of service, grocery donations, disaster relief, and giving campaigns.
In June 2020, Instacart donated 2 million meals* to the Feeding America member food banks that support the ten counties with the highest food insecurity rates in the nation. Communities of color are disproportionately impacted by hunger, and the ten counties with the highest food insecurity rates in the nation are at least 60% African American.
*$1 helps to provide at least ten meals secured by Feeding America® on behalf of local member food banks
Instacart is the North American leader in online groceries and one of the fastest-growing companies in e-commerce. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada. Instacart has partnered with more than 350 beloved national, regional and local retailers, including Albertsons, ALDI, Costco, Kroger, Loblaw, Publix, Sam’s Club, Sprouts, Walmart Canada, and Wegmans, among others, to deliver from more than 25,000 stores across more than 5,500 cities in North America. Instacart’s delivery service is available to more than 85% of U.S. households and 70% of Canadian households. The company’s cutting-edge enterprise technology also powers the e-commerce platforms of some of the world’s biggest retail players, supporting their white-label websites, applications, and delivery solutions. Instacart offers an Instacart Express membership for unlimited free delivery on orders over $35. For more information or to start shopping, visit the Instacart website HERE. For anyone interested in becoming an Instacart shopper, click HERE for more information.
About Feeding America
Feeding America® is the largest domestic hunger-relief organization in the United States. Through a network of 200 food banks and 60,000 food pantries and meal programs, we provide meals to more than 40 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry.
Today, Hitco Entertainment and Khandro Music released a unique album of mantras and teachings by The Dalai Lama set to music, entitled Inner World. Released to honor his 85th birthday celebrations on July 6th, 2020, the album is be a great dedication to the decades of his vision and work for world peace and educating the heart. When asked why he accepted the request to make the album, he answered, “The very purpose of my life is to serve as much as I can.” He also added, “Music can help people in a way that I can’t.”
Inner World is an offering of the Dalai Lama reciting mantras and giving short teachings all woven to a bed of music. The album has been released in conjunction with an Inner World companion booklet, revealing the benefits of the mantras written by Venerable Robina Courtin, and exclusive, stunning artwork; a collaboration between the acclaimed New Zealand duo of Ella Brewer (classically trained Thanka Painter) and Tiffany Singh (an award-winning visual artist). This particular work of theirs is a combination of traditional Tibetan and contemporary art.
In addition to the album’s release today, Inner World will be sharing an 85th Birthday Celebration for The Dalai Lama. This dedication will be live-streamed twice, at 9am IST (Delhi) and 5pm BST (London), and will be streamed on both the Inner World YouTube channel and Facebook page. The program will include longtime student and friend of The Dalai Lama, Richard Gere as well as other special guests, birthday messages, and musical performances, including one by Anoushka Shankar, who will debut a performance of Ama La, the track from the album that she features on.
The origins of Inner World began in 2015, when one of the project’s co-executive producers and a longtime student of The Dalai Lama, Junelle Kunin, wrote to him requesting his participation, by fervently explaining her feelings that an album by such a compassionate and wise being would help people particularly who struggle with emotional stress. After reading her letter, his response was enthusiastic, saying, “This will benefit many people!”. She and her husband Abraham Kunin, both from New Zealand, spent the next five years working with a small team to bring the project to life. The Dalai Lama’s recordings have been thread through music produced by Abraham and performed on thirty-plus instruments by himself and a cast of collaborators from around the world, including a special guest performance from Anoushka Shankar on “Ama La.” The composer integrated the live performances with artful programming and production, building a peaceful bedrock for these sacred offerings.
Net proceeds from the sales of Inner World will go to The Gaden Phodrang Foundation of the Dalai Lama (Switzerland) chosen program: Social, Emotional and Ethical Learning (SEE Learning), an international K-12 education program and part of an academic collaboration between Emory University and His Holiness; and Mind and Life Institute, which brings science & contemplative wisdom together to better understand the mind & create positive change in the world.
TikTok star Josh Richards is using his influence to advocate for change.
Influencer and TalentX Entertainment co-founder Josh Richards is launching his new line of clothing and accessories: a brand called Buddy’s Hard in partnership with Moby Dick Unlimited. The launch will kick off on Wednesday, June 2nd at 3 p.m. EST.
As a social media creator, Richards is aware that the responsibility he and his peers carry has never been greater – especially during a time such as this. In an effort to use his influence to push for positive change, Richards is offering an exclusive “Buddies Stronger Together” hoodie for the first 72 hours after the kickoff, with 100% of his proceeds from the hoodie sales to be donated to the NAACP.
Richards and the rest of the team at TalentX Entertainment hope that his fans will step up to support equality with a “Buddies Stronger Together” purchase. “Together we are stronger; together we are unbroken; together we can do anything,” he said. TalentX CEO Warren Lentz profoundly agrees. ”The folks at TalentX are excited to partner with Josh and Moby Dick Unlimited to use his influence for good and fight for equal rights,” he said. “Influencers carry a massive responsibility with the sway (pun intended) they have in society and Josh doesn’t take that lightly!”
“Now is the time for influencer merchandise to make an impact in the world and not just be another revenue stream,” said Moby Dick Unlimited CEO Brandon Fuss-Cheatham. “We are proud to work with TalentX and Josh Richards in implementing this philosophy and spearheading this movement.”
COVID-19 is ravaging the cultural field to an extent not seen since the AIDS crisis. It is forcing us to re-envision how we collaborate, to consider new types of programming and interactions that can flourish in digital space, and to shift our resources as we begin to reach the public differently.
Vera List Center has announced a new initiative, Art for the Now, intended to provide direct support to some of the most vulnerable in our communities; artists, freelancers, teachers, and students. Their goal is to raise $15,000 by June 1, and to make it possible, they are selling fine art prints commissioned from artists such as Dan Graham, Sarah Morris, Matt Mullican, Paul Ramírez Jonas, and Fred Wilson.
Their plan is a radical one: to significantly raise the scope of our honoraria, expanding whom we pay and how much. Starting now and running through the fall, for each online event we will offer both presenter fees and ten modest stipends for members of the public.
TOP MUSIC ORGANIZATIONS AND CHARITABLE FOUNDATIONS AND MORE MAKE MAJOR CONTRIBUTIONS TO THE MUSICARES® COVID-19 RELIEF FUND
STARTED BY THE RECORDING ACADEMY® AND MUSICARES®, THE FUND PROVIDES FINANCIAL ASSISTANCE FOR MUSIC CREATORS AND INDUSTRY PROFESSIONALS AFFECTED BY THE PANDEMIC
Music industry associations, including the Latin Academy of Recording Arts & Sciences®, and the Country Music Association; ticket marketplace StubHub; record label conglomerates Universal Music Group and Warner Music Group; financial institution City National Bank; concert promotion, artist management, touring, and publishing company Bill Silva Entertainment; and charitable foundations and trusts including the Gross Family Foundation, George Harrison’s Material World Foundation, the Michael Jackson Estate, Alicia Keys’ She Is The Music foundation and the Yoshiki Foundation America are the latest organizations that have made major contributions to the COVID-19 Relief Fund established by the Recording Academy® and its affiliated charitable organization MusiCares®.
The MusiCares COVID-19 Relief Fund was created to help music people affected by the pandemic due to the cancellation of income-generating music events and other industry work opportunities. Since the fund’s establishment two weeks ago with initial seed donations of $1 million each by MusiCares and the Recording Academy, millions more have been raised with the support of numerous partners. However, more is needed to meet the demand.
“We are thrilled that so many in our community are coming forward to support each other and grateful for all the organizations who are standing in the gap for the music community, said Harvey Mason jr. Chair and Interim President/CEO of the Recording Academy. “The music community remains in desperate need and many are living day to day whether they are a gigging musician, sound engineer or event logistics person. The impacts of this virus are very real as many struggle to know where their next rent payment is coming from or how next week’s groceries are going to be paid for, so our fund is there to help meet needs in a small way.”
Beyond the initial donations, all Recording Academy Chapters have committed to fundraising in their local communities. Additionally, the Recording Academy appealed to Congress to further protect musicians, performers, songwriters, and studio professionals such as self-employed gig workers who are impacted by cancellations due to the ongoing pandemic. The stimulus package has since passed, and includes key provisions and protections that will benefit countless music industry professionals who are struggling in the wake of Coronavirus.
With the MusiCares COVID-19 Relief Fund, music industry professionals, including artists, production crews, technicians, and anyone impacted by the loss of income due to live music event cancelations, can apply for basic living assistance.
If you are a member of the music industry in need of assistance, visit: musicares.org.
About the Recording Academy
The Recording Academy represents the voices of performers, songwriters, producers, engineers, and all music professionals. Dedicated to ensuring the recording arts remain a thriving part of our shared cultural heritage, the Academy honors music’s history while investing in its future through the GRAMMY Museum®, advocates on behalf of music creators, supports music people in times of need through MusiCares, and celebrates artistic excellence through the GRAMMY Awards® — music’s only peer-recognized accolade and highest achievement. As the world’s leading society of music professionals, we work year-round to foster a more inspiring world for creators.
For more information about the Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @RecordingAcad on Twitter, “like” Recording Academy on Facebook, and join the Recording Academy’s social communities on Instagram, YouTube, and LinkedIn.
A friend and ally of the music community, MusiCares was established by the Recording Academy to safeguard the health and well-being of all music people. A four-star charity and safety net in times of need, MusiCares offers confidential preventive, recovery, and emergency programs to address financial, medical, and personal health issues. Through the generosity of our donors and volunteer professionals, our dedicated team works across the country to ensure the music community has the resources and support it needs.
“When black will not be asked to get in back; when brown can stick around; when yellow will be mellow; when the red man can get ahead, man; and when white will embrace what is right.” – Joseph Lowery
Former Co-Founder/President of the Southern Christian Leadership Conference (SCLC), Rev. Dr. Joseph Echols Lowery, transitioned on Friday, March 27, 2020 at 10pm at the age of 98. He was one of the last remaining leaders of the Civil Rights Movement.
Dr. Lowery has assumed and executed a broad and diverse series of roles over the span of his eight decades: leader, pastor/preacher, servant, father, husband, freedom fighter and advocate. FOX 5 Atlanta pays tribute to Lowery HERE.
In 1997,he was dubbed the ‘Dean of the Civil Rights Movement’ upon receipt of the NAACP’s Lifetime Achievement Award. On January 20, 2009, in his inimitable style; Dr. Lowery delivered the Benediction on the occasion of President Obama’s inauguration as the 44th President of the United States. On August 12, 2009 when President Barack Obama awarded him the nation’s highest civilian honor: The Presidential Medal of Freedom, in recognition of his lifelong commitment to the nonviolent struggle for the causes of justice, human rights, economic equality, voting rights, peace and human dignity.
Born in Huntsville, Alabama, on October 6th, 1921, Rev. Dr. Lowery’s legacy of service and struggle is long and rich. His genesis as a Civil Rights advocate dates to the early 1950s where, in Mobile, Alabama he headed the Alabama Civic Affairs Association; the organization which led the movement to desegregate buses and public accommodations. In 1957, with friend and colleague, Dr. Martin Luther King Jr. he was a Co-founder of the Southern Christian Leadership Conference (SCLC), where served in an array of leadership positions, including: Vice President (1957-67); Chairman of the Board (1967-77); and as President and Chief Executive Officer from (1977-1998).
In 1961, he was one of four Alabama pastors whose property was seized by the Alabama Courts in an historic, precedent setting libel suit, Sullivan v. NY Times, Abernathy, Lowery, Shuttlesworth, & Seay, because of their civil rights work.The United States Supreme Court vindicated the ministers in a landmark ruling which remains an important element in the protections afforded the free speech rights of the press, and of citizens advocating and protesting for justice and societal change.
In March of 1965, he was chosen by Dr. King to chair the Delegation delivering the demands of the Selma-to-Montgomery March George Wallace, the Governor of Alabama. As the world witnessed, Wallace ordered the marchers beaten in the incident that came to be known as “Bloody Sunday”, which ultimately led to enactment of the Voting Rights Act.
Throughout his career, Rev. Dr. Lowery’s commitment to human rights and social justice exists on a global scale. His work resulted in the desegregation of Nashville, Tennessee schools, presenting Nelson Mandela with the Martin Luther King Jr. Human Rights Award following his release from prison in 1990, leading a peace delegation to Lebanon and nations in Central America to seek justice by nonviolent means, and securing millions of dollars in contracts for minority businesses in the Southern region of the United States.
His efforts also emphasize the need to uplift and empower historically disenfranchised communities. Ranging from supporting the families affected by the Atlanta “Missing and Murdered Children Crisis” through setting up funds with Citizen Trust Bank, demanding election reform and economic justice as Convener of the Georgia Coalition for the People’s Agenda (GCPA), to advocating for the rights of Black farmers discriminated against by the Department of Agriculture – Rev. Dr. Joseph Lowery remains committed to cultivating the Beloved Community and reminds us to “turn TO each other not ON each other!” Ebony Magazine, in recognizing Rev. Dr. Lowery as one of the nation’s “15 Greatest BlackPreachers,” described him as the “consummate voice of biblical social relevancy, a focused prophetic voice, speaking truth to power,” and his strong dedication to faith and inclusion is evident in all of his work.
•Joseph Lowery had 5 children from 2 separate marriages.
Official Statement from The Family of Reverend Doctor Joseph E. Lowery
Our entire family is humbled and blessed by the overwhelming outpouring of love and support that has come from around the globe. We thank you for loving our father, Dr. Joseph E. Lowery, and for your continuous prayers during this time.
In lieu of flowers, cards or food, donations may be made to The Joseph & Evelyn Lowery Institute for Justice & Human Rights. Dr. Lowery’s life was driven by a sense of obligation to our global community and desire to champion love over hate; inclusion over exclusion. The Lowery Institute was founded in 2002 to further Dr. Lowery’s legacy of promoting non-violent advocacy among future generations.
Donations can be sent to The Joseph & Evelyn Lowery Institute, P.O. Box 92801, Atlanta, GA 30314, or made on-line by clicking here.
Aligning with the Centers for Disease Control and Prevention’s guidelines on COVID-19 prevention and social distancing, plans are underway for a private family service. A public memorial will be held in late summer or early fall.
The Dairy Queen® System Expects a Blizzard of Miracles on August 2
DQ® hosts 13th annual Miracle Treat Day to benefit Children’s Miracle Network Hospitals®
WHO: Participating Dairy Queen®and DQ Grill & Chill® locations throughout the United States
WHAT: Will help make miracles for hospitalized children during DQ®’s 13th annual Miracle Treat Day, when $1 or more from every Blizzard® Treat sold at participating locations will be donated to local Children’s Miracle Network Hospitals® (CMN Hospitals). CMN Hospitals raise funds to help save and improve the lives of kids treated at 170 children’s hospitals across the U.S. and Canada.
All donations collected on Miracle Treat Day stay in the communities in which they are raised to support pediatric patients and their families in local CMN Hospitals.
WHEN: All day Thursday, August 2, 2018
WHERE: Visit MiracleTreatDay.com for the nearest participating Dairy Queen or DQ Grill & Chill locations.
The featured Miracle Treat Day “Blizzard of the Day” will be Oreo®, which is still the most popular Blizzard Treat to date. The Blizzard Treat of the Month for August in the U.S. is the new TWIX® Blizzard Treat. All other Blizzard Treat flavors are also available that day.
During a 34-year partnership with CMN Hospitals, the Dairy Queen system has raised more than $135 million for local hospitals.
For more information about Miracle Treat Day, visit MiracleTreatDay.com and connect on social media at #MiracleTreatDay.
About Children’s Miracle Network Hospitals:
Children’s Miracle Network Hospitals® raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care. Since 1983, Children’s Miracle Network Hospitals has raised more than $5 billion, most of it $1 at a time through the charity’s Miracle Balloon icon. Its various fundraising partners and programs support the nonprofit’s mission to save and improve the lives of as many children as possible. Find out why children’s hospitals need community support, identify your member hospital and learn how you can Put Your Money Where the Miracles Are, at CMNHospitals.org and facebook.com/CMNHospitals.
International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation. Through its subsidiaries, IDQ develops, licenses and services a system of more than 6,700 locations in the United States, Canada and more than 25 other countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire. For more information visit DairyQueen.com
We are asking media and influencers to help support moms with the following:
SHARE! This link here with your audience where you will find 3-4 questions around the pillars of the campaign — Educate, Empower, and Support. For every entry and share, Boppy will donate $1 of product to a parent in need ( up to $5,000).
SHARE how using Boppy Pillows at Hospitals helps with bonding and breastfeeding success outcomes: http://www.boppy.com/healthcare/ with hashtag #momkindproject and #boppylove
Boppy is continuing to work with First Candle, Boppy’s Professional Healthcare channel and Military Moms within The Momkind Project™. More details on all of these initiatives as part of The MomKind Project™ are below!
The Momkind Project™ Pillars are:
Educate new moms and moms-to-be on safe sleep practices for baby.
Support families through donations and initiatives with a focus on both military and the underserved communities.
Boppy has maintained a long-time partnership with First Candle, the leading national non-profit organization that is dedicated to the education, advocacy and research of Sudden Infant Death Syndrome (SIDS). First Candle and Boppy are once again championing a campaign to spread awareness, eliminate stillbirth and help educate parents on safe sleep practices for baby. The campaign includes advertising, safe sleep practices on boppy.com and informational tags on Boppy® Products.
Boppy’s Professional Healthcare
Boppy’s Professional Healthcare channel is focused on supporting healthy pregnancies and successful breastfeeding. Research confirms that new mothers who use a nursing pillow (including a Boppy® Pillow or Boppy® Healthcare Pillow) with a lactation consultant or breastfeeding professional at the hospital were more likely to successfully breastfeed at home. According to a Boppy Study from May 2016, 88.4% of moms who used a Boppy® HC Pillow at the hospital after birth left the hospital successfully nursing. Boppy is committed to supporting mom’s choice to breastfeed and helping family members bond with baby after birth with the Boppy Products.
Boppy’s longstanding commitment to support military moms began many years ago. Not only are Boppy® Products available to military families at exchanges nationwide, but Boppy also donates products to support military moms at USO Baby Showers in connection with What To Expect. In addition, Boppy donates products to local and national non-profits supporting underserved families.
About The Boppy Company
Founded in 1989, The Boppy Company is the pioneering leader in creating comfortable and supportive products for parents and babies. It all started with the iconic, beloved and award-winning Boppy® Feeding & Infant Support Pillow, a must-have staple for all nurseries. Boppy’s brand essences – beloved, bonding, comfort, fashion, safe, simple and versatile – remain at the heart of the business and drive product innovation. Nearly three decades later, Boppy has expanded its product line to include carriers, teething solutions, pregnancy pillows, breastfeeding accessories, baby loungers, travel products and more. Boppy offers Support for All Momkind®throughout the journey of parenting. For more information, visit www.boppy.com. The Boppy Company is a wholly-owned subsidiary of The Artsana Group, www.artsana.com.
About First Candle
First Candle is a national non-profit organization committed to eliminating Sudden Infant Death Syndrome and other sleep-related infant deaths through education and outreach while providing bereavement support to those families who have experienced a loss. Through their groundbreaking Straight Talk for Infant Safe Sleep program, community partners and parents work together to adopt Safe Sleep Guidelines, promote breast feeding and reduce second hand smoke in order to improve the rate of infant survival. For more information, to access grief support or to make a donation call 1-800-221-SIDS or visit www.firstcandle.org.
About WhatToExpect and USO
Throughout the year, What To Expect and USO partner to host baby showers for military moms. Heidi Murkoff, who established the What to Expect Foundation in 1997, serves as the host for each shower, answering questions, signing copies of her best-selling book, “What to Expect When You’re Expecting,” and posing for photos with expectant mothers. Each shower offers guests a chance to get to know each other through tried-and-true baby shower games and lunch, where Heidi addresses expectant moms’ concerns and answers candid questions during a Q&A session. The USO’s corporate partners also provide traditional gifts for the nearly 100 moms that attend each Special Delivery shower. In the past, The Boppy Company has sent in-kind donations to these events to help spoil and support military moms.
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