Posts tagged with "organizers"

A Beginner’s Guide To Non-Profit Fundraising

Fundraising forms the core of all non-profits, and it allows them to do the great work which they have been set up for. The reality for most of these organizations however is that fundraising is something which is not always enjoyable. These organizations want to be out there doing great work, yet of course in order to do that they need funds, and for that they need donors. 

Brand new organizations will need to get to work quickly in setting up their fundraising infrastructure, and in doing so they can not only raise funds now, but give themselves the greatest opportunity of counting to do so in the future. 

Identify Your Ideal Donor

Fundraising is about working smart as well as hard and that is why identifying the ideal donor is the first place to start. If you take a blanket approach to this then you will find that you are wasting you time in so many avenues, and that will cost money too. Consider what your organization is trying to do, and then who that speaks to, this will help to identify which group of people are most likely to care enough to put their hands in their pockets. 

Ensure You Have a CRM In Place 

In terms of a nonprofit success pack Salesforce offers the perfect CRM which your company can use to store and manage important data about your fundraising efforts, and about your donors. This is an easy to manage dashboard with will boost your fundraising efforts thanks to smart apps which integrate into the CRM, as well as intelligent use of metrics which can help you to tweak your fundraising strategy. 

Understand What Your Goals Are

Before you begin your approach to fundraising, you have to first set out clear goals. These goals are both for your company and for the donor. Laying out what your monthly costs are, what your desires are and how much money will be required for all of this to be taken care of are crucial calculations to make. 

Market The Non Profit 

There has to be some spending on your behalf and the marketing of your non-profit will be one such area of investment. It is essential that you have an eye on building the brand, so that you can call attention to the great work which you and your company are doing. This is a necessary step which will bring in more donations.  

The Evaluation Process

No matter whether you have just launched the fundraising round or you are in the thick of it evaluation is key. Working out which approach brought the best results with regards to your campaign, understanding what has surprised you along the way – both good and bad – and understanding how to shape your strategy in the future to gain better results, these are all critical in your efforts to raise funds. 

Focus on creating and implementing the most efficient strategy which will bring in the funds which your organization requires.

Mina Tocalini, 360 Magazine, Independence Day Drink

2020 Labor Day Celebrations

By Cassandra Yany

In the face of COVID-19, Labor Day weekend looked very different his year. Absent were the large family cookouts and pool parties, or the big end-of-summer beach crowds. Many cities even had to omit public fireworks to prevent mass gatherings. Though the long weekend did not bring the celebrations we’re used to, there were still plenty of safe ways to enjoy the holiday.

Virtual events allow you to take part in more activities in different locations than you would have been able to physically. Made in America, a festival started by Jay-Z in 2012, was set to take place in Philadelphia this past weekend. On July 1, festival organizers announced that it would be rescheduled to Labor Day weekend 2021. They said in a statement “Collectively, we are fighting parallel pandemics, COVID-19, systemic racism and police brutality. Now is the time to protect the health of our artists, fans, partners and community as well as focus on our support for organizations and individuals fighting for social justice and equality in our country.”

This year’s lineup went unannounced, but last year’s festival was headlined by Travis Scott and Cardi B. Since the physical festival was canceled, a livestream showcasing the best performances took place on the music streaming service TIDAL throughout the weekend. The virtual festival included sets from Beyoncé, Nicki Minaj, Lizzo, Coldplay, Rihanna and many other chart-topping artists.

Nationally, a Labor Day virtual race was held by The Best Races for runners to run anywhere on their own time and submit their results. Participants who registered for the full package received a personal coach who was available Monday through Friday to provide help and answer questions during training, and provided encouragement and support on the day of the race.

Runners across the country were able to choose the distance of the race they wanted to participate in. Depending on what package they signed up for, they received a certificate of completion and digital medal, a 3-inch medal sent to their homes, a printable custom bib, a custom digital photo card that contains the race results, a digital running journal, a t-shirt, optional course maps and an optional pen pal program. 

Based in Portland, the Oregon Labor Movement held a statewide virtual Labor Day celebration and call to action on Monday. The organizers brought light to issues taking place in the state saying, “Working Oregonians are facing three crises at once: a deadly global pandemic, an economic free fall, and long-standing institutional racism.”

The event began at noon and featured talks from Oregon’s labor leaders, elected officials, and working Oregon citizens regarding their desire for change and their pursuit toward justice for workers. This event came after Portland’s rise to national prominence for their Black Lives Matter demonstrations and federal agents entering the city in recent months.

A number of virtual events were held in Los Angeles this past weekend, as well. HomeState, the LA-based Texas Kitchen, held its first Margarita Showdown in 2019, but had to move it online this year due to the pandemic and social distancing measures. The virtual event took place Saturday via livestream. Margarita makers in the area competed to see whose drink was the best.

Voters received eight bottled margaritas, along with limes and garnishing salt to try the different submissions from the safety of their homes. The winner chosen was El Compadre, a local Mexcian restaurant. The event was hosted by comedian Cristela Alonzo, and featured musical performances by Chicano Batman, Spoon, Questlove, Fred Armisen, Local Natives and Angela Muñoz. All proceeds from the event benefit the organization No Us Without You! and the Watts Empowerment Center.

The Gourmandise School of Sweets & Savories in Santa Monica hosted a virtual Labor Day Pies class on Sunday. In the class, participants were taught how to make a s’mores pie and key lime pie. Registration for the class included access to the Zoom video meeting, as well as the recipe and shopping list. Recipes can also be found on Gourmandise’s Instagram.

Some cities were able to hold in-person events following social distancing guidelines. Boston’s Institute of Contemporary Art, located in the Seaport District, upheld its tradition of free admission on Labor Day. The museum is typically closed on Mondays, but was open from 10 am to 5 pm for guests who reserved tickets. 

Monday was the last day for guests to see the exhibits Tschabalala Self: Out of Body and Carolina Caycedo: Cosmotarrayas. Also on display were the Sterling Ruby, Nina Chanel Abney and Beyond Infinity: Contemporary Art after Kusama exhibits. The ICA has increased cleaning and follows Massachusetts COVID guidelines by requiring all staff and visitors to wear face coverings, and allowing a restricted number of guests each hour. Spaces that don’t allow physical distancing are temporarily closed, and exhibition labels and printed materials have been made available online to reduce touch surfaces.


In New York City, a Labor Day Paint in the Park event was held in Central Park. The two-hour socially distant class was led by a master artist who gave step-by-step painting instructions. Participants were required to wear masks and sit six feet apart. Admission included a pre-sketched canvas and painting supplies, and parties were encouraged to bring food and drinks to snack on during the class.

For those who wanted to enjoy the holiday by relaxing at home with their favorite movie or TV show, a number of stores had sales to mark the end of summer. There were countless deals that shoppers could take advantage of to celebrate their work.
Many workers have faced great adversity within the past eight months, some losing their positions and having to move quickly to find a new one, and others doing their job in a way they never thought they would have to. Whether you stayed in or got out of the house for some socially-distant fun, Monday was definitely a day worth celebrating.

Prolight x Sound Guangzhou 2019

As the curtain fell on Prolight + Sound Guangzhou 2019 (PLSG), show organisers announced a new record of 1,353 exhibitors who flocked to the annual event from 25 countries and regions, along with 81,154 professional visitors (7% up) from the entire professional lighting, audio, event management, stage design, system integration and AV technology industry chain. Combined with an overall exhibition area of over 130,000 sqm, this marks the largest ever edition of PLSG to date.

Ms Judy Cheung, Deputy General Manager of Messe Frankfurt (HK) Ltd, is delighted with the turnout this year: “PLSG is committed to supporting the industry’s development by offering a first-class business and information exchange platform for the entertainment sector. We wanted our exhibitor showcase and fringe events to cover every corner of the industry’s needs, and to echo the growing trends in media technologies and system integration. We’re proud to be able to capture so many opportunities all under one roof.”

Much to the delight of participants, many key pro audio and lighting brands could be found across all of the halls this year, including Adamson, AKG, Antari, APG, Art Sound, Asystems, Audinate, Audio-technica, Beta Three, Beyma, BIK, BMB, Boray, Bosch, Bose, Broad Future, Celestion, Charming, DAS, Colour Imagination, CD-Stage, d&b Audiotechnik, db Technologies, DMT, Eagle, EM Acoustics, Ezpro, Faitalpro, Fane, FBT, Fidek, Fine Art, Funktion-one, Gonsin, Haimei, Harman International, Hivi, HTDZ, IAG, ITC, Klotz, Konig & Meyer, Kvant, Laserworld, Lavoce, Lewitt, Longjoin, Mascot, Meyer Sound, Mipro, Mode, Montarbo, Nan Yi, Nexo, Nightsun, Pangolin, PCI, Phoenix, Plustruss, Polarlights, QSC, Rainbow, RCF, Redx, Ruisheng, SAE, SE Audiotechnik, Sennheiser, Seikaku, Showven, Shure, Soundking, ST Audio, Star-net, SWS, Taiden, Takstar, Tendzone, Thunderstone, TOA, Top Plot, TW Audio, Viashow, Vue Audiotechnik, Yamaha, Yes-tech and more.

The success of the fair and its increased global brand representation were clearly reflected on the show floor. The event served as an opportunity for brands to showcase their latest innovations to the region for the first time in 2019, many of which have been specifically catered to the Chinese market. The show’s display areas were presented under a new arrangement this year too, with the ‘Media Systems and Solutions’ and ‘Communication and Conference’ halls under the show’s Audio Brand Name halls receiving high praise.

The event’s popularity this year can be attributed to its extensive cooperation with local and overseas industry associations, leading companies and professional media. Each contributed by inviting a number of high quality buyer groups and organising well-attended fringe events. A total of 11 domestic and international visitor groups attended the fair, and local industry media HC360 hosted a product presentation for over 1,000 professional buyers. Elsewhere, increased internationalism was also reflected in the show’s premium buyer groups, some of which came from the China Association of Recording Engineers, the Guangdong Association of Stage Art, the Zhejiang Province Stage and Audio Institute and Entertainment Equipment Industry Technology Association (EEITA) from Taiwan.

In terms of the PLSG fringe programme this year, both attendees and speakers emphasised how each event offered valuable information exchange, networking and educational and training opportunities which added an extra dimension to the show’s offerings. Digital audio networks in particular were heavily discussed, including through a sold out panel discussion on AVIT and how artificial intelligence (AI) solutions can influence the market, as well as the returning Dante Certification courses. Elsewhere, one of the most popular concurrent activities was the series of four Outdoor Line Arrays, which welcomed 41 international and domestic brands and a double-string display, which was ever-busy thanks to the favourable weather conditions.

Meanwhile, the first interactive multimedia display in PLSG, the Lighting and Art Space, was extremely well attended with lots of professional visitors and industry new force across the entertainment, media creative and stage design sectors. The area was established to showcase new media technologies associated with 3D mapping, stage machinery, lighting installation, new media art, stage tech innovations and more. Developed in cooperation with Chinese media giant Visual Jockey, the area featured a total of 18 professional visual and display companies and brands, including Epson, Hecoos, Music Trick Lighting, X Color and more demonstrating their latest projection and display systems, and was bustling with intrigued visitors throughout the show.

Participants admire comprehensive coverage across each sector

Mr Hai Xiang, Area Manager, Beijing Tricolor Technology Co Ltd

(Communication and Conference Hall Exhibitor)

“Right now, the key digitalisation trends of the media systems industry involve more intelligent technology, more AI, and more integrated management systems, which all can be seen here at PLSG. We’re promoting our ‘Apollo’ and ‘CrossMedia’ audio and visual monitoring systems in the Communication and Conference Hall of PLSG, which can be applied for security surveillance. The show has such a strong influence in the industry and every year, there are more exhibitors joining which is testament to the organisers. It also helps us learn from our industry peers to continue improving and developing our products in line with the trends.”

Ms May Song, Vice President, Beijing Oriental Prime Connections Film/TV Technology Co Ltd

(Media Systems and Solutions Hall Exhibitor)

“This year is the 20th anniversary for our company, and we chose to host a press conference on the first day of PLSG because it’s such an influential show associated with our field of work. We’re also here to showcase some of our audio products which have been used in the Olympic Games and at a number of national conferences. The high visitor flow is a huge benefit for us, because a lot of quality buyers have been interested in visiting our booth, including from China, India, the Philippines, Vietnam and Korea. The show acts as a bridge between us and new business opportunities, because clients can discover us for the first time and we can interact with them face-to-face. It also helps us better understand customers’ demands to produce better products.”

Mr Allen Tan, Product Marketing Manager, Bosch (Shanghai) Security Systems Ltd

(Media Systems and Solutions Hall Exhibitor)

“The PLSG show is very influential, has a huge scale, and is the first major exhibition after the Chinese New Year, which helps gather a lot of buyers from both China and overseas. This also makes the show very suitable for us to launch new products and technologies, and showcase the strength of our brand to the right audience. All in all, we’ve met a lot of potential clients already, and the results are very exciting for us.”

Ms Julie Zhu, Vice President of China Region, Kvant Ltd

(Lighting Hall Exhibitor)

“Kvant has exhibited at PLSG for 10 years and manufactures laser display systems. The entertainment industry in China is growing robustly and has huge potential, and even some of the tourist spots here are demanding these kinds of advanced audio and visual technologies for creative performances. The fair always provides us a good chance to further promote our brand and showcase our advanced laser lighting products to buyers. It is one of the most important platforms for us to better understand the Chinese market trends.”

Mr Yosef Levy, Owner, RST Audio Equipment Ltd

(Overseas Buyer)

“I’m here at the show to source new audio equipment and technology from the Asian market, so I can develop my own business in Tel Aviv, Israel. I’ve noticed there are a lot of brands here who are working on integrated solutions and providing systems of international quality. It’s also been very busy, which means there are a lot of opportunities for me to chat with industry peers from all around the world, as well as many domestic and international audio brands. I’d like to follow up my time at the show by placing some orders, and I may meet with my new contacts again at the Shanghai show later this year.”

Mr Eli Wu, System Designer, Shenzhen Ezpro Sound and Light Technology Co Ltd

(Chinese Buyer)

“This is my fourth time to visit PLSG and I’m looking for some audio and lighting related solutions for my company. The fair accommodates both large and small scale exhibitors from local and overseas, and allows visitors to find a wide range of products. It definitely caters to buyers’ needs comprehensively. I’ve met lots of high quality suppliers at the fair, and their products are useful and provide a perfect user experience at the same time. The fair not only allows us to learn the industry latest trends through its well-rounded fringe programme events, but also acts as an important meeting point for the industry.”

Mr Kane Zhang, Senior Application Engineer, Biamp Systems

(Fringe Speaker)

“This is my first time to PLSG, where I’m hosting a session on AVB and also a panel discussion on AVIT. The content and details for these kinds of fringe events offer a face-to-face element and a more intimate setting for people to voice out their thoughts to learn from one another. Only through these platforms can we tap into future technologies and continue developing our industry. To me, PLSG is a huge show with lots of industry experts coming together, which has allowed it to grow into such a good platform to match our industry goals.”

Mr Kevin Gu, Vice President, Shanghai Epean Exhibition Creative Development Co Ltd

(Lighting and Art Space Attendee)

“The new Lighting and Art Space offers a very comprehensive coverage of reflected technology for sound and lighting electronic innovations in an exciting way. The light show for the miniature St Paul’s Cathedral replica is particularly impressive. Nowadays, visitors are looking for more ways to interact with hands-on exhibits, and I believe some of the technologies shown in this space will be part of the industry’s biggest trends in the future, as they can be widely applied to many cultural and creative events such as in art exhibitions and museums. It will help different kinds of innovations become a reality, and makes the experience more fun.”

The 2020 edition of Prolight + Sound Guangzhou will be held from 19 – 22 February 2020 at Area A and B of the China Import and Export Fair Complex in Guangzhou, China. Prolight + Sound Guangzhou is organised by Messe Frankfurt and the Guangdong International Science and Technology Exhibition Company (STE). For more details about the show, visit www.prolightsound-guangzhou.com.

Other shows under the Prolight + Sound brand include:

Prolight + Sound

2 – 5 April 2019, Frankfurt

Prolight + Sound NAMM Russia

12 – 14 September 2019, Moscow

Prolight + Sound Shanghai

10 – 13 October 2019, Shanghai

Prolight + Sound Middle East

15 – 17 October 2019, Dubai