Posts tagged with "Fall"

BriaR Breathe Fire Cover Art from Nick Ponisi for use by 360 Magazine

BriaR Releases Single and Video – Breathe Fire

Rising singer, lyricist, and performer BriaR has released her debut autobiographical single “Breathe Fire” along with its intergalactic, trance-inducing music video. The first single off of her debut EP Finding BriaR out this fall. Stream “Breathe Fire” here. Press here to watch the music video. The track details BriaR reminiscing about leaving a message on her lovers answering machine, revealing her deepest secrets and expressing her fear of being misunderstood. Finding BriaR is the debut EP from the multi-talented newcomer who grew up in a family of artists, musicians and entertainers, an ambitious musical hybrid that coins a brand-new genre – psychedelic soul – combining R&B, hip-hop and dance with art-rock, punk and hooky pop. BriaR’s breathy vocals are at once sensuous and intimate, creating a vibe that seduces our ears, while stimulating the body’s instincts to get up and move.

“The song came about during the pandemic. I was going through a tough time and I felt as though I wasn’t being heard. I created ‘Breathe Fire,’ an autobiographical record, explaining who I am and what I can bring to the table,” shares BriaR. “Although the record contains personal lyrics, I still wanted this to be a groovy track that makes you want to dance, hence the bass heavy record in the background.”

The daughter of legendary rapper Mack 10 (also known as part of Westside Connection alongside Ice Cube and WC) who also has a stepmom in T-Boz of TLC, BriaR can dream big because she comes from a family that has turned their own ambitions into reality. Growing up in the environment she did helped mold BriaR’s eclectic musical tastes, which incorporate not only the vintage old-school gangsta rap – but also New Wave (“Alanis Morrissette was a big influence in middle school”), grunge (Nirvana), punk (Green Day), pop (Gwen Stefani and No Doubt), rock (Fleetwood Mac), R&B (Michael and Janet Jackson, Aaliyah was “a big influence,” Beyonce, Shakira, TLC).

BriaR wrote the lyrics for the songs on the EP, recording them at home with her younger brother, rapper District 21, very much in the style of personal favorites like Billie Eilish and Finneas or, as she notes, fellow Calabasas residents Willow and Jaden Smith. “I have been obsessed with music since I was two years old,” she says of her upbringing around Topanga and Calabasas. “I remember Ice Cube coming to the house and me wanting to sing for him on the little karaoke machine my dad bought. For my brother and I, there was no other option. This is who we are.”

With Finding BriaR rolling out its five individual tracks this fall, BriaR is ready for the next step of her rise to stardom. “Recording this was like my therapy and it still is my therapy,” says BriaR. “The EP is about discovering the different sides of this individual. These songs helped me realize everything I want.”

Follow BriaR:

Instagram / Tiktok / YouTube / Spotify / Apple Music

Jeremy Zucker LEAD photo Credit Stefan Kohli from Nicole Hajjar, Republic Records Media for use by 360 Magazine

JEREMY ZUCKER ANNOUNCES FALL NORTH AMERICAN TOUR

Following the recent release of his new single “18,” today Platinum-Certified singer, songwriter, and producer Jeremy Zucker reveals he will return to touring this fall on his anxiously awaited North American headline tour. The tour kicks off on October 19th in Portland, OR and runs through the end of November, making stops at Los Angeles’ The Novo on October 27th, New York’s Terminal 5 on November 18th, and more—see the full list of tour dates below.

The tour will go on-sale via fan pre-sale Tuesday, July 13th at 10:00AM local time, Spotify pre-sale on Wednesday, July 14th at 10:00AM local time, and general on-sale on Friday, July 16th at 10:00AM local time. Visit Jeremy Zucker Music for more details.

Last month, Jeremy released his new summertime anthem “18,” which paves the way for his highly anticipated sophomore album, set for release later this year. Perfect for a montage in the middle of some long-lost, turn-of-the-century teen flick, Jeremy notably co-wrote and co-produced “18” with friends and fellow artists, Quinn XCII and ayokay, making natural strides with more confident and charismatic storytelling. He says, “‘18’ is written from the perspective of a high schooler dating an older girl, and the thrills and excitement of that relationship. I wrote the song with some friends while we spent a week in Newport, Rhode Island. It feels straight from the soundtrack of an early 2000s coming-of-age film.” Praised by Ones To Watch as “an exhilarating, nostalgic punch,” “18” sets the stage for more new music to come from Jeremy this summer.

Earlier this year, Jeremy teamed up once again with Chelsea Cutler for the brent ii EP. It served as a sequel to their 2019 breakthrough EP, brent, and Platinum-Certified single “you were good to me.” The EP received widespread critical and fan praise, as Jeremy and Chelsea performed singles, “this is how you fall in love” and “emily,” on TODAY and The Late Show with Stephen Colbert’s #PlayAtHome series, respectively. “18” follows Jeremy’s critically acclaimed debut album, love is not dying, released last year.

The summer of Jeremy Zucker begins now.

JEREMY ZUCKER TOUR DATES

10/19 – Portland, OR – Roseland Theatre
10/20 – Seattle, WA – Showbox At The Market
10/22 – San Francisco, CA – The Regency Ballroom
10/23 – Sacramento, CA – Ace of Spades
10/27 – Los Angeles, CA – The Novo
10/29 – Phoenix, AZ – The Van Buren
10/30 – Salt Lake City, UT – The Complex
11/1 – Denver, CO – Summit Music Hall
11/3 – Dallas, TX – The HiFi
11/4 – Houston, TX – House of Blues
11/6 – Atlanta, GA – Variety Playhouse
11/7 – Nashville, TN – Brooklyn Bowl
11/8 – Chicago, IL – House of Blues
11/10 – Minneapolis, MN – First Avenue
11/12 – Detroit, MI – Saint Andrew’s Hall
11/13 – Toronto, ON – The Danforth Music Hall
11/16 – Boston MA – Royale
11/18 – New York, NY – Terminal 5
11/21 – Philadelphia, PA – Theatre of Living Arts
11/22 – Washington, DC – 9:30 Club

ABOUT JEREMY ZUCKER

Jeremy Zucker’s music unfolds like the kinds of stories you share with your best friends. It’s that intimate, detailed, personal, and meaningful. This approach has cemented the New Jersey-born singer, songwriter, and producer as a quietly impactful voice for Gen Z—and beyond. Since emerging in 2015, he has amassed a staggering 5.3 billion global streams and sold 3 million albums. His catalog consists of definitive anthems, such as the Gold-Certified records “talk is overrated” feat. blackbear and “all the kids are depressed” and Platinum-Certified records “you were good to me” with Chelsea Cutler and the breakout “comethru,” which The FADER hailed as “the intoxicating crush anthem that’s become his calling card.” He has teamed up with likeminded visionary Chelsea Cutler for the collaborative EPs—brent [2019] and brent ii [2021]. His full-length debut, love is not dying, bowed in the Top 25 of the Billboard Top Album Sales Chart and garnered widespread praise. Office magazine raved, “the 13-track album reiterates Zucker’s penchant for honest reflections through sincere lyricism,” while Wonderland won’t blame you for “deciding to stan immediately.” Not to mention, he’s received further acclaim from The New York Times, Rolling Stone, Billboard, PAPER Magazine, and more. In 2021, he’s set to release his anxiously awaited second full-length album, introduced by the soundtrack-worthy single “18.”

Stay Connected with Jeremy Zucker:

Instagram | Twitter | Facebook | Tiktok | Youtube

ABOUT REPUBLIC RECORDS
A division of Universal Music Group, the world’s leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Black Thought, Drake, Florence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie J, John Mellencamp, Jonas Brothers, Julia Michaels, Kid Cudi, Lil Wayne, Lorde, Metro Boomin, NAV, Nicki Minaj, Of Monsters and Men, Pearl Jam, Post Malone, Seth MacFarlane, Stevie Wonder, Taylor Swift, The Weeknd and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Lava Records, XO, Young Money, among others. Republic also maintains a long-standing strategic alliance with Universal Music Latin Entertainment (J Balvin and Karol G).  In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey), Sony Pictures (Spider-Man Into the Spider-Verse) and NBC TV (The Voice), as well as other notable film and television franchises. Extending further into the worlds of film, television, and content, Republic launched Federal Films in order to produce movies and series powered by the label’s catalog and artists. Its first production was the Jonas Brothers documentary Chasing Happiness for Amazon Prime Video.

Image courtesy of Big Hassle Media for use by 360 Magazine

Rodrigo and Gabriela Announce ‘By Request’ Tour

RODRIGO Y GABRIELA ANNOUNCE BY REQUEST US TOUR FOR FALL 2O21; INVITE THEIR FANS TO PICK THE SONGS THEY WANT TO HEAR LIVE

Grammy-winning guitar duo Rodrigo y Gabriela are back on the road in America from September 1, their first US shows in two years. Their plans to tour their 2019 studio album METTAVOLUTION were denied by the pandemic, and Rod and Gab spent much of lockdown in the Mexican studio space, doing regular online sessions, including one-off cover versions, old album favorites, and even vegan cookery and mindfulness classes.

Thrilled to be back on the road; for this new By Request tour, the band have elected to hand over setlist selection to their American fanbase. Rodrigo says, On the Mettavolution tour in 2019, we played the whole of that album. Here we are, two years later, and we have decided to let the fans choose what songs they want to hear from us on the ‘By Request’ tour.

Rodrigo y Gabriela have posted a long list of songs on their website and their social media platforms, repertoire covering 20 years of playing their unique brand of fiery acoustic rock together; with an invitation to fans to select the songs they want to hear played live on the By Request tour. Gabriela adds: We are so excited to be getting back out on the road again. The ‘By Request’ tour puts the setlist in the hands of the fans. We can’t wait to see what songs they pick.

A voting page for fans has been set up on their website, and there will be invitations to cast votes on Rodrigo y Gabriela’s social media platforms going out later today. 

Make sure to follow their Twitter, Instagram and Facebook

Rodrigo y Gabriela – the By Request tour starts in Boulder, CO on September 1, and runs through to October 16 in Minneapolis, MN. Full tour dates are below and ticket links at their website.

RODRIGO Y GABRIELA TOUR 2021

SEPTEMBER

1 – Boulder, CO – Chautauqua Auditorium *

3 – Vail, CO – Gerald R. Ford Amphitheater *

4 – Colorado Springs, CO – Pikes Peak Center *

8 – Troutdale, OR – Edgefield *

10 – Sacramento, CA – Crest Theater *

11 – Napa, CA – Oxbow Riverstage Concert Series *

12 – San Diego, CA – Humphrey’s Concerts By The Bay *

14 – Santa Barbara, CA – Arlington Theater *

15 – Anaheim, CA – House of Blues *

26 – Austin, TX – ACL Live at Moody Theater

28 – San Antonio, TX – Tobin Center for Performing Arts **

OCTOBER

1 – Atlanta, GA – Buckhead Theater

2 – Charleston, SC – Charleston Music Hall **

3 – Wilmington, NC – Greenfield Lake Amphitheatre **

5 – Charlotte, NC – The Fillmore Charlotte **

6 – Washington, DC – Anthem

8 – Hershey, PA – Harrisburg University at Hershey Theatre **

9 – Boston, MA – Orpheum Theatre **

10 – New York, NY – Pier 17

11 – Munhall, PA – Carnegie of Homestead Music Hall **

14 – Chicago, IL – Chicago Theater

16 – Minneapolis, MN – Fillmore

* David Keenan support

** Silvana Estrada support

Make sure to follow Rodrigo and Gabriela via their website, Twitter, Instagram and Facebook.

J.I. Tour art photo courtesy of Interscope Records for use by 360 Magazine

J.I. Announces Fall 2021 Tour

J.I. ANNOUNCES NORTH AMERICAN THE YOUNG AND RESTLESS FALL 2021 TOUR Kicks Off In Pittsburgh On September 14 – Public On Sale Friday, May 21, THE RISING BROOKLYN ARTIST UNVEILS VIDEO FOR “EVERYTHING” – WATCH HERE

Burgeoning artist, J.I. announces his first North American The Young and Restless Tour kicking off in Pittsburgh at Mr. Small’s Theater this Fall. The Brooklyn artist is set to make stops in major cities such as New York, Los Angeles, and Chicago as well as make a first-time stop in Canada before wrapping up in New Jersey in October. He’s also set to perform at Rolling Loud Miami this summer on Saturday July 24. Tickets are will be available for purchase Friday, May 21st here. Full list of dates below.

While on the road fans can expect J.I. to perform fan favorites such as his hit song Need Me which has been certified Gold by the RIAA and now has over 330m streams globally, as well as songs off the latest mixtape Hood Life Krisis Vol., including his track Everything which he unveils the video for today.

On the emotional track J.I. shares his feeling for the person who fills his heart, his everything. He shares his raw, earnest lyrics on the depths of a relationship: You tried to hide the truth for so long but I found out where it was, and I never thought I’d do what I’ve done but I did for the price of love. In the striking visual directed by Boy Vano he bares it all, including his heart to win what keeps him alive back. Watch here.

See below for a complete list of tour dates for The Young and Restless Tour

July 24  Miami, FL  Rolling Loud Miami

Sep 14  Pittsburgh, PA  Mr. Small’s Theater

Sep 15  Philadelphia, PA TLA

Sep 16  New York, NY  Irving Plaza

Sep 18  Washington, DC  Union Stage

Sep 19  Charlotte, NC  The Underground

Sep 22  Fort Lauderdale, FL Revolution

Sept 23  TBD   TBD

Sep 24  Atlanta, GA  The Loft

Sep 26  Houston, TX  Warehouse Live

Sep 27  Dallas, TX  Trees

Sep 29  Phoenix , AZ  Rebel Lounge

Sep 30  Los Angeles, CA  Echoplex

Oct 02  Santa Ana, CA  Constellation Room

Oct 03  Berkeley, CA  Cornerstone

Oct 04  Sacramento, CA  Harlow’s

Oct 06  Seattle, WA  Neumos

Oct 10  Denver, CO  Cervante’s Other Side

Oct 11  Lincoln, NB  Bourbon Theater

Oct 13  Minneapolis, MN Fine Line Music Café

Oct 14  Milwaukee, WI   The Rave II

Oct 15  Chicago, IL  Avondale Music Hall

Oct 17  Detroit, MI  Shelter

Oct 18  Toronto, ON  Opera House

Oct 19  Cleveland, OH  Grog Shop

Oct 21  Buffalo, NY  VENUE

Oct 22  Providence, RI  The Strand

Oct 23  Boston, MA  Paradise Rock Club

Oct 24  New Haven, CT  Toad’s Place

Oct 30  Sayreville, NJ  Starland Ballroom

The last installment of his Hood Life Krisis series garnered praise from XXL, Billboard who said After blazing through the tri-state with his radio heater ‘Need Me’ in the summer, J.I. looks to bear hug the NY rap scene once more with his third installment..Complex who said has quickly grown to become one of the brightest acts out right now and more, as well as received support across all streaming platforms including Spotify who partnered with J.I. for RADAR program, which served as the launchpad for Spotify’s Global Emerging Artist Program, encompassing over 20 global sister programs, and represents Spotify’s commitment to supporting artists across all stages of their development across all genres, and using the strength of its platform to deepen the connection to their audiences. J.I. was also named one of Rolling Stone’s Biggest Breakthrough Artists of 2020 and landed a spot on The New York Times Best Songs of 2020 Playlist. At 19-years-old, J.I. continues to show the world he’s up next.  

DaVido – A BETTER TIME

Nigerian Afropop sensation Davido has officially released his eagerly anticipated third studio album A BETTER TIME out now via Davido Worldwide Entertainment/ Sony Music U.K. /RCA Records. The 17-track album is available on all DSPs and streaming services – LISTEN HERE.

A BETTER TIME sees the two-time MTV European Music Award winner call for unity at a time of civil unrest across Nigeria and other African nations as he pulls together sounds from all corners of his beloved continent, Africa. A BETTER TIME features African talent from across Nigeria (Tiwa Savage, Mayorkun, Bella Shmurda & C Kay) Ghana (Mugeez), Kenya (Sauti Sol) and South Africa (Sho Madjozi). Davido also reconnects with frequent collaborators Fresh VDM, Peruzzi and Speroach Beatz. Across the waters in the United States, Davido connects with a stellar line up of notable features. On “Birthday Cake” he collaborates with rap legend Nas and Grammy Award winning producer Hit-Boy. “Shopping Spree” sees Davido reunite once again with Chris Brown and Young Thug. Additional appearances from Atlanta’s finest Lil Baby on So Crazy and pop superstar Nicki Minaj.

The album’s first single FEM (produced by Napji) earned widespread praise and shot straight to the No.1 spot in the Apple Music charts in over 8 countries including Nigeria, where it held the top position for 4 weeks. “FEM” became the unofficial protest song embraced by the #ENDSARS movement against police brutality in Nigeria. The track has since enjoyed over 40 million streams globally, viewed over 11m times on YouTube and reached #19 on US iTunes chart.

“One thing about Africans – rich or poor, happy or sad, is that no matter what the situation going on in your country, you always find a reason to smile and just be happy. We (African people) always like to celebrate and A BETTER TIME is that outlet to be free, be happy and hopeful for a better future.” Davido commented.

A BETTER TIME is executive-produced by Davido and his son Ifeanyi Adeleke and follows the highly praised 2019 sophomore album A Good Time which has achieved over 1.2 billion streams to date globally.

A BETTER TIME – TRACKLIST

  1. FEM
  2. JOWO
  3. SOMETHING FISHY
  4. HOLY GROUND ft. NICKI MINAJ
  5. HEAVEN
  6. VERY SPECIAL
  7. THE BEST ft. MAYORKUN
  8. SHOPPING SPREE ft. CHRIS BROWN & YOUNG THUG
  9. SUNLIGHT
  10. TANANA ft. TIWA SAVAGE
  11. MEBE ft. MUGEEZ
  12. LA LA ft. CKAY
  13. SO CRAZY ft. LIL BABY
  14. BIRTHDAY CAKE ft. NAS & HIT-BOY
  15. I GOT A FRIEND ft. MAYORKUN & SHO MADJOZI
  16. FADE ft. BELLA SHMURDA
  17. ON MY WAY ft. SAUTI SOL 

DAVIDO – SHOPPING SPREE

DAVIDO RELEASES MUSIC VIDEO FT. YOUNG THUG & CHRIS BROWN, DIRECTED BY DES GREY

WATCH HERE

“SHOPPING SPREE” FT. YOUNG THUG AND CHRIS BROWN IS FEATURED ON DAVIDO’S CRITICALLY ACCLAIMED ALBUM A BETTER TIME – LISTEN HERE

WATCH “SHOPPING SPREE” FT. YOUNG THUG & CHRIS BROWN HERE

Today, multi-award-winning Nigerian superstar Davido releases the accompanying video to hit single “Shopping Spree” ft. Young Thug & Chris Brown, taken from his critically acclaimed third studio album A BETTER TIME released through Davido Worldwide Entertainment/ Sony Music U.K. / RCA Records. Taking it back to high school, we find Davido, Young Thug and Chris Brown kicking off their summer break. Watch all three star in the slick, summery visuals directed by Des Grey here.

Closing 2020 with the momentous release of A BETTER TIMEwhich is fast approaching a staggering 400M combined streams across all platforms and 32 million views across the official videos– Davido continues to cement himself as one of the biggest artists in Africa. The album dominated the No.1 position in the Apple Music charts across 8 territories, including Nigeria, where it maintained this spot for 4 consecutive weeks.

About Davido:

Born in Atlanta, Georgia and raised in Nigeria, 27-year-old Davido (real name David Adedeji Adeleke) has been a champion for the continent of Africa. He chose to chase his music dreams and whilst doing so earned over 30 awards including a MOBO for Best African Act, MTV EMA for Best International Act, three MTV Africa Music Awards, two BET Awards and two Nigerian Teen Choice Awards for “Top Featured Artist” and “Choice Male Artist.” 

With an unmatched work rate, Davido has delivered back-to-back hits since his musical debut in 2011. Breaking out with successive singles “Back When,” “Dami Duro,” “Gobe,” “Aye” and “Skelewu,” the latter would enjoy attention from Major Lazer and Wiwek who went on to remix the single. His musical elevation would see further global collaborations with Chris Brown, Pop Smoke, Summer Walker, Young Thug, Mayorkun and more. Davido kick-started last year with a sold-out date at London’s prestigious O2 Arena, becoming the first solo African artist to do this. He created waves across America with his smash hit single Fall which is certified gold in the US and in Canada.

With a discography attesting to over a billion global streams and over a billion video views, the Afrobeats forerunner has very much established himself as a force to be reckoned with.

NYBG illustration done by Maria Soloman for 360 MAGAZINE.

NYBG Autumnal Celebrations

For New Yorkers and visitors alike, the grandeur of the fall season is just 20 minutes from midtown Manhattan and The New York Botanical Garden. NYBG is the perfect place to experience the splendor of fall with the Great Pumpkin Path, scarecrow decorations, and awe-inspiring Japanese chrysanthemums in breath-taking shapes and styles in and around the Conservatory. Explore the seasonal bounty of the Edible Academy, which is also reopening just in time for fall, and traverse the winding trails of the 50-acre, old-growth Thain Family Forest to view the changing colors and textures of autumn in the weeks ahead.

Hordes of gourds await discovery along the twists and turns of NYBG’s Great Pumpkin Path all month long. In particular, on October 24th, giant pumpkins that are some of the largest in the world arrive and will be on view through the first of November. These humongous pumpkins, some weighing more than 2,000 pounds, have been nurtured from seed by doting growers and brought to the Garden in collaboration with the Great Pumpkin Commonwealth.

Another highlight at NYBG are the displays spotlighting kiku in and around the Conservatory and Visitor Center. Highly skilled NYBG horticulturists spent 11 months growing and caring for these chrysanthemums (kiku in Japanese) that were cultivated from single cuttings, pinched back, and tied to frames. Flower buds develop as nights grow longer, and in fall, the plants burst into bloom in modern and ancient styles such as ogiku (single stem), kengai (cascade), and ozukuri (thousand bloom). For guests who can’t make it to the gardens in person, New York Botanical Gardens offers a virtual look into the changing hues with the NYBG Fall Color Cam.

New York Botanical Gardens offer perfectly festive and COVID-friendly activities and protocols. The new, limited timed-entry ticketing system staggers visitors’ arrivals, promotes social distancing, and mitigates the risk of crowding in high-traffic areas. In addition, advance purchase of timed tickets is required to ensure the safety of guests. On top of these changes, new measures include requiring staff and visitors to wear masks, increasing sanitization of public and staff areas, and daily health screenings for on-site staff.

Enjoy the beauties that fall has to offer while staying safe and healthy with NYBG today! Check out their available tickets here and prepare a lovely and colorful trip to the beautiful gardens.

Join VIDE in Celebration of National Vodka Day

What’s better than a deal on alcoholic beverages? Probably a deal on alcoholic beverages on National vodka day — and VIDE has us covered. To celebrate National Vodka Day on October 4th, VIDE – Premium Canned Cocktails will be selling theipre-mixed vodka soda 4-packs of 12-ounce cans for $9.99 (which is regularly priced at around $11.99) on their website drinkvide.com for the day. 

VIDE is a conveniently ready-to-drink product with a hint of natural fruit flavor that comes in two varieties: Cranberry and Watermelon. Cranberry is perfect for those who are looking to jump into fall and Watermelon for those who want one last taste of summer. Which will you choose?

The best part is that VIDE is made with only three ingredients – carbonated water, six times distilled gluten-free vodka, and a dash of natural cranberry/watermelon flavor. In addition, it is crisp, refreshing, and light! The 5% ABV beverage is only 99 calories, gluten-free, and contains zero sugar or zero carbs — which all makes it easier to not fret about extra calories

VIDE WATERMELON COCKTAIL:

Ingredients:

–          2-3 Frozen Watermelon Chunks (cut into cubes)

–          1 Watermelon VIDE can

–          1 Lime

–          Mint to garnish

Method:

Place frozen watermelon chunks in glass, pour Watermelon VIDE on top. Squeeze 1/4th of a lime into glass and stir. Place mint leaf and fresh lime wedge to garnish.

ABOUT VIDE

VIDE was founded in 2019 by college best friends Ryan Laverty and Sal Campisi. The pair, who are both 26 years old, came together to create VIDE when they realized there was a gap in the market for a ready-to-drink product made with real vodka and shared a vision to deliver convenience and clean ingredients to the modern drinker.  

VIDE is regularly priced at around $11.99 (for a 4-pack of 12-ounce cans) and can be shipped to 3states. To find if shipping is available in your state, please visit: https://drinkvide.com/order-online. 

FOLLOW VIDE

Website | Instagram | Facebook

Perfume illustration for 360 Magazine by Kaelen Felix

Guide To Different Perfume Types

Shopping for new perfume can be somewhat overwhelming, especially when you have to think of all the elements to consider. This can be anything from the type of perfume to the scent profiles.

However, before you consider all the add-ons, it is important to know the different types of perfumes that are available on the market. Thus, below we have outlined an in-depth guide to different perfume types for a proper introduction to the world of perfumes.

 Types Of Perfumes

Typically, there are five types of perfumes on the market. These include Parfum, Eau de parfum, Eau de toilette, Eau de cologne, and Eau de Fraiche. The main difference between these perfume types is their fragrance oil concentration; which ultimately, affects other behaviors and characteristics of the perfume.

 Parfum

Parfum is the purest form of perfume available on the market. Otherwise known as Extrait de parfum or pure perfume, Parfum boasts the highest fragrance oil concentration.  Typically, Parfum contains between 15% to 25% fragrance oil concentrations. However, sometimes, you may find premium perfumes with fragrance oil concentrations of up to 40%.

Due to this high fragrance oil concentration, Parfum tends to be the most expensive perfume type on the market. This is caused by the high cost of obtaining the fragrance oil. For example, you need up to 10,000 roses to make a single 5ml bottle of essential rose oil. Thus, the fragrance oil extraction phase can be quite costly.

It gets even more expensive for perfume makers that make their perfume using rare and premium ingredients.  Additionally, because of this high fragrance oil concentration, Parfum tends to last the longest amongst all the perfume types. When you apply Parfum, it can last on your skin anywhere between 6 and 24 hours.

Because it has a higher fragrance oil concentration, this means that it has the lowest alcohol concentrations. So for people with sensitive skin such as dry skin, Parfum is an excellent option, if you can of course afford it.

Eau De Parfum

Eau de parfum, also known as EDP, has the second-highest fragrance oil concentration after Parfum and has a higher alcohol concentration than Parfum. Similar to Parfum, it is a better option for sensitive skin as well, because its alcohol content is still relatively low.

Generally, Eau de Parfum contains anywhere between 15% and 20% fragrance oil concentration. It is generally less expensive than parfum, nevertheless, somewhat expensive. When applied on your skin, depending on the scent profile and ingredients, Eau de parfum will last you between 4 and 6 hours.

Amongst perfume types, it is one of the most commonly sought after as it is suitable and somewhat reasonably priced for everyday wear. Its longevity means that you can go a whole day and refresh it just once or not needing to refresh it at all.

Eau De Toilette

Eau De Toilette, also known as EDT, has the third highest fragrance oil concentration. EDTs have a fragrance oil concentration of between 5% and 15% and similar to EDPs, there are amongst the most popular perfume types. However, EDTs exist with false presumptions amongst most consumers – probably perpetuated by salespersons – that they are not as good as EDPs. Don’t fall for his trick!

EDPs are not at all better than EDTs – well, except in situations where you are comparing a high end EDP with a low end EDT. Eau de Toilettes are a variation of EDPs with less fragrance oil concentrations. Thus, their difference is that they are less strong (scent wise) than EDPS. However, their quality is the same.

Eau de Toilettes are designed for individuals that are looking for the same scent but an option that is more subtle rather than strong and pungent. Typically, many perfume experts consider Eau de toilette a daywear fragrance and Eau de parfum as a nightwear fragrance.

 Similarly, Eau de toilette will last you anywhere between 4 and 6 hours. So the next time you are perfume shopping, compare these two perfume types only based on the strength of their scents rather than longevity or quality – EDPs are not necessarily better than EDTs!

Eau De Cologne

Eau De Cologne, also known as EDC, is formulated with one of the lowest fragrance oil concentrations amongst other perfume types. Eau de Cologne has a fragrance oil concentration of between 2% to 8% and the highest alcohol concentration.  The lower fragrance oil concentration makes EDCs quite cheaper.

 Many EDCs come in bigger bottles as you may require you to apply more compared to when you apply Parfum or Eau de parfum. Typically, many EDCs are formulated for men as lighter fragrance variations for stronger perfume scents. Additionally, EDCs are used as colognes or aftershaves. Their recipes normally consist of herb and citrus notes as well.

Eau De Fraiche

Eau De Fraiche, also known as Fragrance water, is somewhat similar to Eau De Cologne as it lasts within an hour or two of application. Eau de Fraiche boasts the lowest fragrance oil concentration of between 1% and 5%. A good example of Eau de Fraiche is fragrance or body mist.

Eau de Fraiche has the lowest fragrance oil concentration, however; it doesn’t have the highest alcohol concentration. Instead, most of the remainder of Eau de Fraiche is water; which accounts for the name fragrance water.  

Whilst there are different perfume types, the key principle to stick with when choosing a perfume to invest in is that a higher fragrance oil concentration equals higher perfume cost. However, a higher fragrance oil concentration also equates to stronger perfume scent and sometimes, longevity. It is also a good idea to know the ideal purpose for your perfume.

For example, Eau de parfum is ideal for nightwear whilst Eau de toilette is ideal for nightwear. Eau de cologne is mostly formulated as a cologne or aftershave. Fragrance water on the other end is ideal for refreshing whether you are at the gym or the beach. After equipping yourself with the right information about perfume types, your next step would be to learn about the perfect scent profiles.

 

 

Travis Scott and McDonald's collaboration illustration by Kaelen Felix for 360 MAGAZINE.

Travis Scott x McDonald’s

By Hannah DiPilato

Hip Hop fans everywhere have been buzzing about Travis Scott’s recent collaboration with McDonald’s that includes both a meal and special merchandise.

The “Travis Scott Meal” is the artist’s go-to McDonald’s order: a quarter pounder with lettuce and bacon, a medium fry, a sprite, and barbecue sauce. The meal costs $6 and is available for dine-in, carry-out, and at the drive-thru. Although this is not an unusual order, fans have been rushing to get the superstars meal of choice.

For those that want the McDonald’s kick without the calories, Scott released an extensive line of McDonald’s x Cactus Jack merchandise. The merch, available on Scott’s website, channels the energy of Scott’s hip hop culture and the classic love for McDonald’s that fans everywhere have in common.

Fans can choose from a variety of clothing such as t-shirts, hoodies, and pants, all of which have a unique Cactus Jack and McDonald’s design. Some clothing pieces display a more subtle love for McDonald’s like a simple McDonald’s logo, while others illustrate a Travis Scott figurine reining over a quarter pounder meal.

For fans that want to display their love for Cactus Jack and McDonald’s in other ways, Scott also dropped accessories and decorations. This includes a variety of rugs, a Cactus Pack blanket, and the McNugget body pillow that has gained a lot of popularity on social media.

This is the first celebrity collaboration McDonald’s has done since 1992 when the company partnered with Michael Jordan. McDonald’s is hoping this celebrity collaboration will boost their sales that are down from the previous year by thirty percent. McDonald’s CEO, Chris Kempczinski, brushed this loss off as a result of the pandemic.

In the announcement of the collaboration made by McDonald’s, Scott explained he “couldn’t be more excited to bring the collaboration to life.” He also expressed how the collaboration is “bringing together two iconic worlds.”

In the same announcement, McDonald’s U.S. Chief Marketing officer Morgan Flatley said “everyone has a favorite McDonald’s meal, no matter who you are.” He also mentioned that the company is “excited to bring the Travis Scott Meal to a McDonald’s near you.”

Scott promoted the collaboration on both his Instagram and Twitter accounts. He included a photo in the drive-thru window flashing a McDonald’s bag and a bedazzled chain, as well as a promotional video featuring an explanation of his order with his classic Travis Scott autotune.

The excitement began on September third when McDonald’s tweeted a cactus and hamburger emoji hinting at a collaboration. Travis then retweeted this tweet with “CACTUS JACK FOR MCDONALD’S” and stimulated excitement within his fanbase.

This promotion will be available until October 4th, but merchandise could be gone sooner. This merchandise channels the nostalgia of McDonald’s from the past while still including the bold energy that is Travis Scott. Whether you’re more of a hip-hop fan or a McDonald’s regular, the extensive merchandise page will give everyone something to choose from. To put it simply, and in the words of Travis Scott, “It’s Lit.”

Album Artwork for "Broken" by Gavin Magnus

Gavin Magnus Debut EP

Gavin Magnus, the 13-year-old social media mogul, has released his debut EP entitled “Broken.”

The EP features one original song, “Hearts on a Pendant,” and covers of Justin Bieber’s “Fall” and Lil Tjay’s “20/20.”

Magnus also released a music video for “Hearts on a Pendant,” which trended at No. 7 on YouTube with over 1 million views.

He has more than 3 million subscribers on YouTube and more than 1 million followers on TikTok, and his music videos and vlogs have amassed more than 100 million views.

Magnus also appeared in “When Sports Collide,” a television series from Dreamworks, and in the Denise Richards-led “Timecrafters: The Treasure of Pirate’s Cove.”

To see the new video for “Hearts on a Pendant,” you can click right here, and to listen to “Broken,” you can click right here.