Posts tagged with "Dynamic Moves"

OTD Illustration by Reb Czukoski for use by 360 Magazine

OTD Season Debut

OTD (On This Day), founded by John Varvatos, announced the debut of its first season with an omni-channel introduction featuring the launch of their website and the opening of its flagship SoHo store. For the fall, the gender-inclusive brand presents a synergetic assortment of women, men, and unisex clothing as well as footwear, jewelry, and accessories.

Originating a narrative led by curiosity, creativity, and passion, OTD explores the modern experience of style and its inextricable connections to pop culture: traversing fashion, music, art, sports, film, television, architecture, etc. Through interesting stories that occurred “on this day” in the past, new stories are sparked in the here and now.

Storytelling is fundamental to the brand message, “As individuals, we instinctively create stories that define our past, allow us to make sense of the present and propel us into the future,” commented James Schuck, senior director of social media and special projects.

“In real-life everyday communications, storytelling not only reinforces and enhances our own personal narratives, it provokes opinions, interpretations and ideas. The crux of the message is: Write your own story, on this day and every day.”

OTD creates effortless-luxe pieces in elevated, unexpected ways. Their designs recall functionality, control, and tradition, but promote constant change, expression, and ideation. The brand flexes individuality with an ease, being intentional, yet welcome to interpretation. Pieces are ready to be mixed and matched with abandon.

To bring the vision to life, OTD tapped American photographer Mark Seliger. In a studio scene, imagery for autumn’s 2021 season drew on a simple visual concept to strike an impressive sense of energy. Dynamic movements and expressive poses are captured in assertive, yet playful moments to feel focused and eclectic. Unrestrictive compositions occupy the blank space, underscoring themes of possibility and experimentation. Created to reflect the lives of those lived in them, OTD reimagines essential silhouettes to feel fresh and modern.

For women, blazers, oversized knits and plaid overalls explore the qualities of androgyny. On men and women, tracksuits hit fall wardrobes with a denser, more structured take on sporty, available in interchanging jackets and pants. There are side-striped, racer striped, and multi-striped items, as well as color-blocked and paneled jackets in animal jacquard. In unisex, knits are easy wearing, yet surprisingly elevated. From reversible coats and shirt jackets to an ultra-cozy mohair sweater in 100% linen, the concept, “between-season dressing,” gets a multi-season update.

Function plays with form in sport-inspired pieces like french terry sweats, basketball tanks, and hockey jerseys in sweater constructions. As for jackets and coats, sleek leather informs both biker styles and traditional coat silhouettes. The micro-quilted jackets, a garment-dyed trench and plush velvet puffer style, upholds tactile characteristics. There comes a leisure twist in unrestrictive materials and modern proportions, interchangeably styled with OTD premium-crafted leather sneakers and combat boots. Its refined fabrications and thoughtful details keep the focus on wearability.

With this season’s lineup, OTD cements an existence at the convergence of tailored, sport, and casual cool. The company redefines expectations for style and culture, taking on a perspective as the agents of next. Their collaborations in art and design are available online and in stores.

The launch of the OTD × King Baby jewelry unveils an androgynous range of rings, bracelets, and necklaces. This collection unites the standards of OTD with the artisanship qualities of King Baby. Each piece is made from pure sterling silver, designed and handcrafted in the U.S. In stores, shoppers can purchase an exclusive selection of iconic photography, co-curated by Timothy White × OTD. The project will evolve with each season, like a rotating gallery, reflecting the brand’s innate connection to pop culture.

The brand opened its 4,000 square foot shop in the heart of SoHo, on the corner of Spring and West Broadway. Elements include wide widows open to a bright and airy space, revealing a structural framework of continuous, clean lines, natural light, and minimal concrete floors. The raw and natural elements of the space contain curvaceous design elements such as wavy light fixtures, unexpected pops of color, and a large infinity mirror. Distinct custom-made furniture pieces, two black-and-brass ribbon fixtures, an amorphic organic round table, and a white atomic-era jewelry case, speak to the brand’s penchant for intentional, yet unexpected designs. Coming soon, the brand will open its second location on Sunset Boulevard in West Hollywood, Los Angeles.

Cravity Illustration by Heather Skovlund for 360 Magazine

K-Pop Cravity × “Bad Habits” Release

K-POP GROUP, CRAVITY, RELEASE

PERFORMANCE VIDEO FOR BAD HABITS

OFF THEIR 3RD ALBUM, SEASON3. [HIDEOUT: BE OUR VOICE]

K-Pop boy band, CRAVITY, has released their highly anticipated performance video for “Bad Habits” today. The B-side track is off their 3rd album, SEASON3. [HIDEOUT: BE OUR VOICE], released earlier this year. With an ambitious drive to turn the year 2021 into CRAVITY’s, the members wasted no time speaking to places like Good Day New YorkiHeartET CanadaRadio.com, and many more, about their success thus far and the creative process behind the album.

“We shot the performance video for “Bad Habits” using many new techniques we haven’t tried before, for example, shooting with night vision or lip-syncing to a lower angle camera through a glass pane. The dance routine was really fun to perform and suits the mood of the song really well,” says Rapper Allen. The leader of the group, Serim, adds “We had a very short time to prepare for our B-side track promotion, but we’ve worked super hard to complete it in success.” 

The main theme for the performance video of “Bad Habits” is ‘Nocturnal,’ and viewers can see the members’ dynamic moves and performance on the night of the full moon. They’ve turned into bad boys with funky visuals and will draw full attention by showing more matured and developed skills. The song “Bad Habits” is meant to showcase a different side of the CRAVITY members with a more rough and tough persona. The lyrics tell a story of 9 members who will not collapse in this world but will clearly show their own way to survive through it. EXY from K-Pop Group Cosmic Girls (WJSN) participated as a lyricist on this track with underground trap beats. In addition, 3 CRAVITY members [Taeyoung, Allen, and Hyeongjun] participated in the draft version of the “Bad Habits” choreography, further showing their artistic abilities.

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CRAVITY’s debut album, released in April 2020, SEASON1. [HIDEOUT: REMEMBER WHO WE ARE] caused a wave of intrigue and excitement here in the states, with mentions in PAPER MagazineAccessiHeartJ-14MTV NewsEarmilkTeen Vogueand Rolling Stonewho referred to their title track as “An anthemic track from the K-pop rookies that combines 808-style riffs with the melodic sensibilities of early-2000s boybands (extended dance break included).” In addition to that, CRAVITY made a splash on social media, debuting at No. 12 on Billboard’s Social 50 chart for the week dated April 25.

CRAVITY has also garnered the title “Super Rookie” over in Korea due to their debut album’s success, which hit No. 1 on the U.S. @iTunes Top K-Pop Albums chart, making them the first #Kpop rookie group to debut in 2020 to earn this achievement. CRAVITY has marked their relentless movement, sweeping the rookie of the year awards at various music awards ceremonies in Korea. Even after releasing only two albums, their achievements were more than enough to show their presence in the K-pop scene, giving them the title ‘2020 super rookie.’

The inspiration behind the name, CRAVITY, came to fruition through the combination of “Creativity” and “Gravity,” Starship Entertainment’s new boy band for the first time in five years since Monsta X. Consisting of nine members, [Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung, and Seongmin], CRAVITY, which is also an acronym for “Center of Gravity,” is meant to attract/gravitate listeners into their unique universe, by pulling them in with their creativity, charm, and pure talent. As humans, we all have our own “first experiences,”; whether that be in school, society, or in a relationship. When encountering new relationships, we sometimes prepare ourselves by running from the starting line at full speed, hearts racing, butterflies in our stomach, but at the same time, we are afraid. We are hopeful, but we also experience despair.

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