Posts tagged with "Cravity"

Cravity Illustration by Heather Skovlund for 360 Magazine

K-Pop Cravity × “Bad Habits” Release

K-POP GROUP, CRAVITY, RELEASE

PERFORMANCE VIDEO FOR BAD HABITS

OFF THEIR 3RD ALBUM, SEASON3. [HIDEOUT: BE OUR VOICE]

K-Pop boy band, CRAVITY, has released their highly anticipated performance video for “Bad Habits” today. The B-side track is off their 3rd album, SEASON3. [HIDEOUT: BE OUR VOICE], released earlier this year. With an ambitious drive to turn the year 2021 into CRAVITY’s, the members wasted no time speaking to places like Good Day New YorkiHeartET CanadaRadio.com, and many more, about their success thus far and the creative process behind the album.

“We shot the performance video for “Bad Habits” using many new techniques we haven’t tried before, for example, shooting with night vision or lip-syncing to a lower angle camera through a glass pane. The dance routine was really fun to perform and suits the mood of the song really well,” says Rapper Allen. The leader of the group, Serim, adds “We had a very short time to prepare for our B-side track promotion, but we’ve worked super hard to complete it in success.” 

The main theme for the performance video of “Bad Habits” is ‘Nocturnal,’ and viewers can see the members’ dynamic moves and performance on the night of the full moon. They’ve turned into bad boys with funky visuals and will draw full attention by showing more matured and developed skills. The song “Bad Habits” is meant to showcase a different side of the CRAVITY members with a more rough and tough persona. The lyrics tell a story of 9 members who will not collapse in this world but will clearly show their own way to survive through it. EXY from K-Pop Group Cosmic Girls (WJSN) participated as a lyricist on this track with underground trap beats. In addition, 3 CRAVITY members [Taeyoung, Allen, and Hyeongjun] participated in the draft version of the “Bad Habits” choreography, further showing their artistic abilities.

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CRAVITY’s debut album, released in April 2020, SEASON1. [HIDEOUT: REMEMBER WHO WE ARE] caused a wave of intrigue and excitement here in the states, with mentions in PAPER MagazineAccessiHeartJ-14MTV NewsEarmilkTeen Vogueand Rolling Stonewho referred to their title track as “An anthemic track from the K-pop rookies that combines 808-style riffs with the melodic sensibilities of early-2000s boybands (extended dance break included).” In addition to that, CRAVITY made a splash on social media, debuting at No. 12 on Billboard’s Social 50 chart for the week dated April 25.

CRAVITY has also garnered the title “Super Rookie” over in Korea due to their debut album’s success, which hit No. 1 on the U.S. @iTunes Top K-Pop Albums chart, making them the first #Kpop rookie group to debut in 2020 to earn this achievement. CRAVITY has marked their relentless movement, sweeping the rookie of the year awards at various music awards ceremonies in Korea. Even after releasing only two albums, their achievements were more than enough to show their presence in the K-pop scene, giving them the title ‘2020 super rookie.’

The inspiration behind the name, CRAVITY, came to fruition through the combination of “Creativity” and “Gravity,” Starship Entertainment’s new boy band for the first time in five years since Monsta X. Consisting of nine members, [Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung, and Seongmin], CRAVITY, which is also an acronym for “Center of Gravity,” is meant to attract/gravitate listeners into their unique universe, by pulling them in with their creativity, charm, and pure talent. As humans, we all have our own “first experiences,”; whether that be in school, society, or in a relationship. When encountering new relationships, we sometimes prepare ourselves by running from the starting line at full speed, hearts racing, butterflies in our stomach, but at the same time, we are afraid. We are hopeful, but we also experience despair.

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Cravity – Cloud 9

K-Pop Rookie boy band Cravity have released a euphoric music video for “Cloud 9” off their debut album, CRAVITY SEASON1. [HIDEOUT: REMEMBER WHO WE ARE]. With its upbeat sound and fresh visuals, “Cloud 9” is meant to showcase a different side of the nine members than their debut single “Break All The Rules.”

“We made many great memories through this track during the hot summer days! Whenever I listen to this song, it makes me think of delightful moments where we spent time together practicing our choreography, shooting the photos and the music video. It’s like a treasure, which makes me extremely happy” says vocalist Seongmin.

Wonjin adds “This track makes us laugh together and brings us lots of energy and happiness. It makes our bond stronger thus making our teamwork improve. It helps us to unite as one.”

The video for “Cloud 9” follows the release of Cravity’s debut album, which caused a wave of intrigue and excitement here in the states, with mentions in PAPER Magazine,  MTV News, and Rolling Stone, who referred to their title track as “An anthemic track from the K-pop rookies that combines 808-style riffs with the melodic sensibilities of early-2000s boybands (extended dance break included).” In addition to that, Cravity made a splash on social media, debuting at No. 12 on Billboard’s Social 50 chart for the week of April 25.

Rapper and leader Serim stated “It’s a great pleasure that we are able to show our fans our very refreshing track ‘Cloud 9.’ It definitely has a different atmosphere from our title track “Break All The Rules,” so please look forward to it!”

Watch the music video for “Cloud 9” here.

FOLLOW CRAVITY: Instagram | Twitter | Facebook

Cravity, Season 1, Kpop, Vaughn Lowery, 360 Magazine,

CRAVITY Season 1 – “Hideout: Remember Who We Are”

K-POP GROUP, CRAVITY, RELEASE DEBUT ALBUM CRAVITY SEASON1. [HIDEOUT: REMEMBER WHO WE ARE] VIA STARSHIP ENTERTAINMENT

TITLE TRACK “BREAK ALL THE RULES”

WATCH THE VIDEO HERE

STREAM THE ALBUM ON SPOTIFY HERE

STREAM THE ALBUM ON APPLE MUSIC HERE

K-Pop Rookie boy band, CRAVITY, break into the music scene with their debut album “CRAVITY SEASON 1. [HIDEOUT: REMEMBER WHO WE ARE]”. Within the first hour of their debut, 6 celebratory hashtags took up the worldwide trends on Twitter, including #STANCRAVITY. ‘HIDEOUT’ symbolizes the nine members stepping out into the world through an experience unique to them, and creating a safe haven where they can lean on each other. Title track, “Break All The Rules,” tells the story of 9 youths with strong ambitions venturing out on their first journey together, overcoming obstacles, and continuing to move forward without hesitation; with hopes of providing solace for anyone going through the same emotions. Leader and Rapper, Serim, states ; “the album encompasses tremor of excitement, and our desire to give delight and comfort to our fans.”

WATCH “BREAK ALL THE RULES” MUSIC VIDEO HERE

Inspiration behind the name, CRAVITY, came to fruition through the combination of “Creativity” and “Gravity,” Starship Entertainment’s new boy band for the first time in five years since Monsta X. Consisting of nine members, [Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung, Seongmin], CRAVITY, which is also an acronym for “Center of Gravity,” is meant to attract/gravitate listeners into their unique universe, by pulling them in with their creativity, charm, and pure talent. As humans, we all have our own “first experiences”; whether that be in school, society, or in a relationship. When encountering new relationships, we sometimes prepare ourselves by running from the starting line at full speed, hearts racing, butterflies in our stomach, but at the same time we are afraid. We are hopeful, but we also experience despair. CRAVITY, through their debut album, share these different emotions in an effort to convey a message of hope to each other, and most importantly, to their fans.

Another standout track, “JUMPER,” which was produced by Joohoney of Monsta X, showcases the spirit of rookies who are freely exploring this new world, and are excited to meet their new fans. “I personally tried hard to highlight the strengths of the members while producing songs. It’s even more meaningful for me to be in charge of producing the members’ debut album” says Joohoney.

Jungmo, reflects on the debut of CRAVITY; “it still feels dreamy to me, but I truly want to show you how we will continue to improve ourselves nonstop. All of our members and I have a lot of dreams that we want to achieve, and we will make sure to do our best to accomplish those.” Wonjin added, “It is an honor to have the title “CRAVITY” in front of my name…”

All seven tracks displayed on this album build up emotions step by step as you listen in full, maintaining tension and increasing immersion throughout. From the rock-styling of “Top Of The Chain,” to the fusion of Pop, Hip-Hop, and Trap heard on “Blackout,” and closing out with the final R&B/Pop track “Star,” which tells the story of wishing to be the “star” that shines through the dark sky for their fans, and to each other.

Vocalist Seongmin leaves us with a final statement; “thank you to the members who led me and supported me, so I can stand here today. As CRAVITY, we can’t wait to show you our music and performances that we’ve prepared for a long time.”

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