Posts tagged with "Full moon"

Cravity Illustration by Heather Skovlund for 360 Magazine

K-Pop Cravity × “Bad Habits” Release

K-POP GROUP, CRAVITY, RELEASE

PERFORMANCE VIDEO FOR BAD HABITS

OFF THEIR 3RD ALBUM, SEASON3. [HIDEOUT: BE OUR VOICE]

K-Pop boy band, CRAVITY, has released their highly anticipated performance video for “Bad Habits” today. The B-side track is off their 3rd album, SEASON3. [HIDEOUT: BE OUR VOICE], released earlier this year. With an ambitious drive to turn the year 2021 into CRAVITY’s, the members wasted no time speaking to places like Good Day New YorkiHeartET CanadaRadio.com, and many more, about their success thus far and the creative process behind the album.

“We shot the performance video for “Bad Habits” using many new techniques we haven’t tried before, for example, shooting with night vision or lip-syncing to a lower angle camera through a glass pane. The dance routine was really fun to perform and suits the mood of the song really well,” says Rapper Allen. The leader of the group, Serim, adds “We had a very short time to prepare for our B-side track promotion, but we’ve worked super hard to complete it in success.” 

The main theme for the performance video of “Bad Habits” is ‘Nocturnal,’ and viewers can see the members’ dynamic moves and performance on the night of the full moon. They’ve turned into bad boys with funky visuals and will draw full attention by showing more matured and developed skills. The song “Bad Habits” is meant to showcase a different side of the CRAVITY members with a more rough and tough persona. The lyrics tell a story of 9 members who will not collapse in this world but will clearly show their own way to survive through it. EXY from K-Pop Group Cosmic Girls (WJSN) participated as a lyricist on this track with underground trap beats. In addition, 3 CRAVITY members [Taeyoung, Allen, and Hyeongjun] participated in the draft version of the “Bad Habits” choreography, further showing their artistic abilities.

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CRAVITY’s debut album, released in April 2020, SEASON1. [HIDEOUT: REMEMBER WHO WE ARE] caused a wave of intrigue and excitement here in the states, with mentions in PAPER MagazineAccessiHeartJ-14MTV NewsEarmilkTeen Vogueand Rolling Stonewho referred to their title track as “An anthemic track from the K-pop rookies that combines 808-style riffs with the melodic sensibilities of early-2000s boybands (extended dance break included).” In addition to that, CRAVITY made a splash on social media, debuting at No. 12 on Billboard’s Social 50 chart for the week dated April 25.

CRAVITY has also garnered the title “Super Rookie” over in Korea due to their debut album’s success, which hit No. 1 on the U.S. @iTunes Top K-Pop Albums chart, making them the first #Kpop rookie group to debut in 2020 to earn this achievement. CRAVITY has marked their relentless movement, sweeping the rookie of the year awards at various music awards ceremonies in Korea. Even after releasing only two albums, their achievements were more than enough to show their presence in the K-pop scene, giving them the title ‘2020 super rookie.’

The inspiration behind the name, CRAVITY, came to fruition through the combination of “Creativity” and “Gravity,” Starship Entertainment’s new boy band for the first time in five years since Monsta X. Consisting of nine members, [Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung, and Seongmin], CRAVITY, which is also an acronym for “Center of Gravity,” is meant to attract/gravitate listeners into their unique universe, by pulling them in with their creativity, charm, and pure talent. As humans, we all have our own “first experiences,”; whether that be in school, society, or in a relationship. When encountering new relationships, we sometimes prepare ourselves by running from the starting line at full speed, hearts racing, butterflies in our stomach, but at the same time, we are afraid. We are hopeful, but we also experience despair.

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Moonbathe with Hendrick’s for 1st Full Moon of the Year

Hendrick’s Gin is proud to unveil Hendrick’s Lunar, the second limited edition release from Master Distiller Ms. Lesley Gracie’s Cabinet of Curiosities. Instilled with botanicals that flourish below the light of the moon, Hendrick’s Lunar Gin will be released in the States on January 28, when the first full moon of the new year occurs. To honor the momentous occasion, Hendrick’s is inviting cocktail connoisseurs and star gazers alike to enjoy what is “quite likely the world’s first Lunar gin” as part of a moonbathing ritual to embrace the New Year and leave behind the old.

According to Vance Henderson, Hendrick’s Ambassador to the United States, “Hendrick’s Lunar offers a delicate balance of gentle spice and subtle floral notes with a soft citrus finish.” Henderson recommends it as “the perfect gin to savor casually at home or during starry nights with friends.”

“An activity practiced by esteemed members of Hendrick’s Gin Palace in Girvan, Scotland, moonbathing is the polar, or rather the lunar, opposite of sunbathing,” explains Henderson. “Yet instead of baking under the harsh light of the sun with barely any clothes on, one can dress stylishly below the moonlight, which supports celestial contemplation and many claim provides the ideal ambiance for rejuvenation and a renewal of the mind and body.”

For newbies to moonbathing (and let’s face it, who isn’t?), Hendrick’s is providing a how-to video, along with a full moon video stream as part of its Streaming Service for those who prefer to moonbathe inside the comfort of their home. Additionally, the gin maker is offering a full moonbathing kit, which includes moon goggles, a lunar blanket and moonscreen lotion (rated MPF 28). The kit is available for purchase on Hendrick’s Tiny Shop to enjoy moonbathing on any night of the year.

“The first full moon of the year brings new beginnings,” Henderson continued. ““and by using typical twilight hours using them for restorative moonbaths accompanied by a Lunar cocktail, we can potentially soothe the demeanor of the world, or at least a tiny proportion identified as the ‘nocturnal curious.’”

Not surprisingly, another advocate for the powers of moonlight is Hendrick’s Master Distiller, Ms. Lesley Gracie, who firmly believes that the botanicals she cultivates in her two distillery hothouses take on entirely different sensory characteristics under the influence of moonlight. It was one particular evening, tending to her hothouses in the still of night, when she was inspired to bottle the cosmic sensation of being at peace with nature under the moon and stars – thus creating this unconventional gin.

Launching in January 2021 throughout the U.S., the new Lunar bottle retains the distinctive Hendrick’s shape, evocative of Victorian apothecary jars. The label coloring is a sophisticated, deep blue reflective of the night sky and includes curious celestial imagery that conjures a feeling of imbibing under a moonlit sky.

Hendrick’s Lunar was first released in the UK in January 2019 and will now be offered in most high-end spirits retailers within the U.S. for a limited time only. It is also available online through select e-commerce partners for delivery on-demand to states where legal. Lunar is bottled at 43.4% ABV with a $39.99 SRP.

For further information and a list of Lunar inspired cocktails fit for imbibing under the stars go to hendricksgin.com/US and follow on social media at @hendricksginus #hendrickslunar

HENDRICK’S GIN 44% ALC/VOL. ©2021 BOTTLED AND IMPORTED BY WILLIAM GRANT & SONS. NEW YORK, NY. DRINK THE UNUSUAL RESPONSIBLY