Posts tagged with "Twitter"

Tyga, Instagram, Tiktok, Columbia Records, 360 MAGAZINE

TYGA – BORED IN THE HOUSE

GRAMMY® Award-nominated multiplatinum modern hip-hop icon Tyga releases his new single “Bored in the House” featuring Curtis Roach. Get it HERE.

The track, produced by Pliznaya, comes a week after Tyga posted his now viral TikTok lip-syncing Curtis Roach’s original rap. Tyga’s 10-second take on being bored in his house has garnered more than 35 million views and over 4.5 million likes in just 7 days.

“Bored in the House” arrives hot on the heels of Tyga’s red-hot collaboration with Megan Thee Stallion “Freak” and his previous viral smash “Ayy Macarena”, which has totaled nearly a-quarter-of-a-billion streams and counting. Tyga also dropped a remix of “Ayy Macarena” featuring Latin superstar Ozuna. About this version, Billboard wrote, Ozuna’s 30-second rap verse is about a man who makes the ladies swoon with his luxurious lifestyle.” The animated clip already cracked 6 million views and counting. View it HERE.

ABOUT TYGA:
As a rapper, entrepreneur, and influential force, Tyga maintains his place at the forefront of hip-hop and the culture. Since emerging in 2008, his influence consistently grew year after year to affect nearly every facet of the mainstream. Throughout his career, he earned dozens of multiplatinum certifications around the world, including the quadruple-platinum “Rack City,” triple-platinum “Faded,” and double-platinum “Ayo” with Chris Brown, to name a few. In 2018, he turned up with his most successful single to date “Taste” [feat. Offset]. Not only did it go six-times platinum and clinch #8 on the Billboard Hot 100, but it generated over 1 billion cumulative streams. It also paved the way for his 2019 opus, Legendary, released via his own Last Kings Records / Empire Distribution. Legendary crashed the Top 20 on the Top 200 chart, scored a gold certification release week, and accumulated 5 billion streams in under a year. Tyga perennially holds a place in the Top 30 of the “Most Streamed Artists on Spotify.” His influence continues to grow with each subsequent album.

Jhené Aiko scores the highest-selling album!

Grammy®-nominated multi-platinum singer/songwriter Jhené Aiko scores the highest-selling album of her career as CHILOMBO debuts at #1 on the Billboard Top R&B Albums chart, and #2 on the Billboard 200, on first week overall consumption of over 152,000 units. CHILOMBO ranks as the biggest album debut from a female R&B artist since Beyoncé’s Lemonade (April 2016).

The chart-topping CHILOMBO, released March 6th via Artclub/Def Jam Recordings, arrives on the strength of over 170MM global streams in its debut week and over cumulative streams over 700 million to date for its five massive advance tracks, with

● “B.S.” (feat. H.E.R.) – over 25 million first week (released March 5th)
● “Triggered (Freestyle)” – over 330 million streams, certified RIAA platinum
● “None Of Your Concern” (feat. Big Sean) – over 127 million streams
● “Pu$$y Fairy (OTW)” – over 94 million streams
● “Happiness Over Everything (H.O.E.)” (feat. Future, Miguel) – over 25 million streams

CHILOMBO’s massive debut streams makes Jhene the top UMG artist for the week at Apple Music in the U.S., and the #1 female artist for the week at YouTube.

CHILOMBO is Jhené’s fourth top 10 long-player as a soloist, following her RIAA gold debut EP Sail Out (#8, 2013), Souled Out (#3, 2014), and the RIAA gold Trip (#5, 2017). She also visited the Top 10 as one-half of the Twenty88 duo, alongside Big Sean, reaching #5 with their self-titled album on Def Jam in 2016.

Jhené, who has reached #1 trending on Twitter in the U.S. and worldwide three times since the release of CHILOMBO, has gained 500,000 new Instagram followers in the last 30 days. She is currently the #1 Female Artist on YouTube for the week of March 6-12th with over 21.5 million views.

CHILOMBO proclaims the artist’s full name, Jhené Aiko Efuru CHILOMBO, as it celebrates her coming into her own personal power. The initial jam sessions where she freestyled the lyrics to each song, took place on The Big Island of Hawaii where Jhené’s great grandmother was born. Jhené was inspired by the beauty and power of the island’s volcanoes, having visited throughout the years. Chilombo means wild beast. The volcano is symbolic of the beautiful, yet powerful beast. Jhené Aiko is Chilombo. In contrast to her 2017 album, Trip, which intricately detailed the process of grieving, CHILOMBO finds Jhené embracing her strength and power, and coming into her confidence as a woman, a creator and a healer. She has always embraced magic in her particular brand of soulful, trippy, ethereal R&B, but now on CHILOMBO she has taken it all to another level.

About Jhené Aiko:
Grammy®-nominated singer/songwriter Jhené Aiko was already more than a decade deep in the music game when she arrived at Def Jam in 2011; having been featured on singles, albums and mix tapes by A-listers Kendrick Lamar, Wale, Big Sean, Logic, J. Cole, Drake, and many more. Jhené made history when Sail Out, her phenomenal #1 debut EP of 2013, became the biggest-selling EP in Def Jam history. The EP’s success was propelled by her sizzling BET Award-winning and Grammy®-nominated #1 platinum crossover hit “The Worst” (over 117 million combined YouTube views to date). The EP also included “Bed Peace” featur­ing Childish Gambino (over 37 million combined YouTube views); “3:16am” (over 14 million combined YouTube views); plus collaborations with Kendrick Lamar and Vince Staples. The momentum kept up when Jhené joined Drake on his 39-city North American Would You Like A Tour? She appeared with him on NBC’s Saturday Night Live, which led to her own solo dates on Conan, The Late Show with David Letterman, and The Ellen DeGeneres Show. Jhené’s brilliant debut album of 2014, Souled Out entered the Soundscan R&B chart at #1, containing “The Pressure,” described by Billboard as “an otherworldly neck-snapper” (over 14 million YouTube views to date). The release of Souled Out was celebrated on NBC’s The Today Show. In 2016, Jhené collaborated with fellow multi-platinum Def Jam superstar Big Sean on their debut duo project, TWENTY88. The duo made their tv debut on ABC’s Jimmy Kimmel Live!. Jhené’s critically hailed second album, Trip, was released September 2017, entering the Soundscan R&B chart at #1. Her third album, CHILOMBO (March 2020) acknowledged her full name, Jhené Aiko Efuru Chilombo, and contained the singles “Triggered” (RIAA platinum), “None Of Your Concern,” “Pu$$y Fairy (OTW),” “Happi­ness Over Everything (H.O.E.)” (featuring Future, Miguel), and “B.S.” (featuring H.E.R.).

Kayla Nicole x Missy Elliot

VIRAL SENSATION KAYLA NICOLE RELEASES REMIX TO VIRAL SINGLE “MOVE LIKE A SNAKE” FEATURING RAP LEGEND MISSY ELLIOTT

LISTEN HERE

ORIGINAL “MOVE LIKE A SNAKE” HAS GARNERED OVER 9 MILLION VIEWS ON YOUTUBE TO DATE


MARKS FIRST OFFICIAL RELEASE AS KAYLA NICOLE OUTSIDE OF SOCIAL MEDIA/YOUTUBE PERSONALITY NICOLE TV

Today breakout star, YouTube sensation, and meme queen Kayla Nicole releases the remix for her viral hit “Move Like A Snake” featuring Missy Elliott (LISTEN HERE) via 300 Entertainment. The original version of the track was spawned organically from Kayla’s comedic roots and in turn took over the internet accumulating over 9 million views on Youtube. Transitioning from being confined to the label of the “social media influencer” known as Nicole TV and into the all-encompassing musician/artist Kayla Nicole; she commissioned industry heavyweight Missy Elliot to give a spin to the viral hit.

With over 3.6 million subscribers, Kayla Nicole’s footprint and fanbase is undeniable. First teasing her music on social media and Youtube, the high-energy of “Move Like A Snake” is a departure from her more melodic R&B inspired music which her fans have also come to love. As she strikes a match to ignite a new flame, stay tuned as Kayla Nicole blazes this new path.

LISTEN TO “MOVE LIKE A SNAKE (REMIX)” BY KAYLA NICOLE FT. MISSY ELLIOTT HERE

ABOUT KAYLA NICOLE:
Gifted, eye-catching and unforgettable. That only scratches the surface of all things Kayla Nicole Jones. From her latest catchy single “Move Like A Snake” to her original and comedic digital content that has millions watching and sharing in belly-aching laughter, Jones doesn’t aspire to follow anyone else’s path. She’s making a lane of her own. “Musicis my open diary; videos are my freedom of expression,” said Jones. “I became a better me, competing with the old me. When I was broken, I looked up to the person I knew I could be if I kept fighting.”And fortunately for those who enjoy her content on a daily, she did. Now, it’s not out of the ordinary for her videos and music to reach the masses as her content becomes a topic of conversation. Given her already proven success, Jones has discovered the formula for creating digital content and music that will keep her in demand for years to come.

KEEP UP WITH KAYLA NICOLE:
INSTAGRAM | YOUTUBE

Kayla Nicole, Missy Elliot, Move Like a Snake, 300 Entertainment, Vaughn Lowery, 360 Mag,

Sofia Carson,American Music Award, ama, 360 MAGAZINE, disney

Sofia Carson × AMA

This Sunday, Sofia Carson will be hosting the American Music Award’s pre-show, “AMA’s Red Carpet Live.” This year’s pre-show will live stream from 6:00 p.m. – 8:00 p.m. ET / 3:00 p.m. – 5:00 p.m. PT exclusively on Twitter HERE.

Pace University, Randi Priluck P.h.D. , professor, social media, marketing

Twitter Bans Free Speech?

Twitter has banned all political ads on its platform becoming a hero for a day. It was a surprising move given the reluctance of tech companies to get involved in the content posted on their sites. Like most such actions, the actual impact will hardly be noticeable. Since Twitter is the only site to ban political ads, people will still be exposed to paid content from candidates on other larger networks. According to ComScore, Facebook and Google have significantly more unique users in the US than Twitter, so people will still be exposed to online political advertising. Second, Twitter makes news when influential people tweet. The more outrageous the statement, the more likely the information will spread, not only on Twitter, but in traditional news outlets as well. Pairing that with the fact that people tend to trust paid less than organic content, the tweets will still hit their targets who will be even more likely to believe what they read.

So, is it a public good that Twitter is banning political ads or not? It’s certainly a relatively easy thing for Twitter to do. It is much more difficult to monitor the ads and determine their veracity. This process would require flagging suspicious content and hiring people to evaluate the messages. The problem is that banning all political ads means that candidates who do not have strong Twitter followings will be less able to reach audiences with their messages, thus giving even more power to the powerful.

Artificial intelligence techniques are improving and tech firms may have more tools in the future to effectively monitor. In 2018 Instagram announced that they are using a machine learning platform called DeepText to detect bullying language. This kind of technology could be applied to political ads to flag them for internal review. However, the platforms may be reluctant to adopt the monitoring technologies because of the potential for increased scrutiny of their businesses by political and governmental entities.

Professor Randi Priluck P.h.D.
Priluck is Professor of Marketing and Associate Dean, Undergraduate Studies at Pace University. She also serves as Director of the Masters in Social Media & Mobile Marketing program in the Lubin School of Business, Pace University.


EVOLIX

Evolix is a contemporary pop group comprised of two siblings – Alexis and Korina. In 2016, the Boston natives officially began releasing songs under their current stage moniker. Having drawn a significant amount of influence from recording artists like Zedd, Jessie J and Dua Lipa, their original compositions primarily consist of dance-pop as well as EDM.  “Evolix strives to make a global impact where the lives of all are affected in some way by the empowering messages we are trying to promote,” said Korina.

Although both members contribute to Evolix equally, Korina is the principal songwriter of the group. She has built her foundation of lyrical content upon love, empowerment, heartbreak and other life experiences which teenagers face such as depression. The group’s other lead vocalist, Alexis, often provides the aesthetics which enhance her younger sister’s vision. “Because Korina and I are so close, we are able to play to each other’s strengths, and we are able to understand the overall creative vision. I can create a visual that will portray the true underlying message of Korina’s music,” said Alexis.

Social Links:

Facebook

Twitter

Instagram

Spotify


Evolix’s newest single here.

Katy Perry, New Single, Small Talk, 360 MAGAZINE

Katy Perry’s ‘Small Talk’

Download / Stream “Small Talk” HEREView Lyric Video HERE

Katy Perry returns with her second single of 2019, “Small Talk.” The sparkling track is a poignant acknowledgement of the emotional distance that develops after a break-up, with Katy observing, “We had conversations about forever now it’s about the weather okay/I just can’t believe/We went from strangers to lovers to strangers in a lifetime.”

She wrote “Small Talk” with Johan Carlsson, Charlie Puth and Jacob Kasher Hindlin. Johan Carlsson and Charlie Puth produced the track with Peter Karlsson producing the vocals. Download / stream “Small Talk” HERE. View the lyric video HERE.

“Small Talk” follows Katy’s summer hit, “Never Really Over,” which marked her first new solo music since 2017. “Never Really Over” was the biggest streaming launch of Katy’s career and has been certified Gold. Hailing it as a “euphoric breakup anthem,” PAPER proclaimed, “Katy Perry Is Back and Better Than Ever.” Views of the accompanying video have surpassed 80 million.

Earlier this week, Katy was awarded a plaque commemorating 100 million RIAA song certifications. She is one of only five artists in history to have topped 100 million certified units with their digital singles – and the first-ever Capitol Records recording artist to join the elite RIAA 100 Million Certified Songs club.

About Katy Perry:

Katy made her Capitol Records debut with 2008’s One of the Boys after signing to the label in 2007. She cemented her status as a global superstar with the follow-up album, Teenage Dream (2010), which made her the only female artist (tied with Michael Jackson) to have five No. 1 singles from one album on the Billboard Hot 100 chart (“California Gurls,” “Teenage Dream,” “Firework,” “E.T.” and “Last Friday Night”). PRISM, her 2013 album, debuted at No. 1 on iTunes in 100 countries and has sold more than 12.5 million adjusted albums worldwide.

Katy Perry’s fourth studio album, WITNESS, debuted in June at No. 1 on the Billboard Top 200, and No. 1 on iTunes in 46 countries. It set the record for the biggest week for an album by a female artist in 2017. The certified Platinum lead single, “Chained To The Rhythm,” has over 1 billion streams worldwide, views on the accompanying video made her the most-viewed female artist on VEVO. Follow-up singles, “Bon Appetit” (whose music video was Katy’s fastest viewed music video of all time, with 14.2 million views in the first 24 hours) is certified Gold, and “Swish Swish” is now certified Platinum. Globally, it has achieved more than 2 billion cumulative streams and sold more than two million adjusted albums.

Current single “Never Really Over “is certified GOLD and was the biggest streaming launch of Katy’s musical career. “Small Talk” was released on August 9th.

In her 10 years with Capitol, she has racked up a cumulative 35 billion streams alongside worldwide sales of more than 45 million adjusted albums and 135 million tracks. With the singles “Roar,” “Firework,” and “Dark Horse” each surpassing the 10 million threshold including song sales and streams, Katy became the first artist to earn three RIAA Digital Single Diamond Awards. She is one of only five artists in history to have topped 100 million certified units with their digital singles – and the first-ever Capitol Records recording artist to join the elite RIAA 100 Million Certified Songs club. Katy’s 2015 Super Bowl performance is the highest-rated in the event’s history. She is the most-followed person globally on Twitter, and the first to surpass 100 million followers. She was the first female artist to have four videos surpass a billion views each. Her videos for “Firework” and “Last Friday Night” have over one billion views, while “Roar” and “Dark Horse” have surpassed the two billion mark.

Aside from being one of the best-selling musical artists of all time, Katy is an active advocate of many philanthropic causes. In 2013, Katy was appointed a UNICEF Goodwill Ambassador as a result of her commitment to improving the lives of children worldwide. From traveling to Vietnam and Madagascar to highlight the needs of some of the world’s most vulnerable children, to recording PSAs about the importance of empowering girls and supporting adolescents living with HIV/AIDS, as well as raising awareness for UNICEF’s emergency relief efforts, Katy has used her powerful voice to advocate for children and support UNICEF’s mission to ensure every child’s right to health, education, equality, and protection. She was awarded with the Audrey Hepburn Humanitarian Award in 2016.

Katy has also been a champion for LGBTQ+ equality. She has received numerous awards for her work, including the Trevor Project’s Hero Award in 2012, the Human Rights Campaign’s National Equality Award in 2017, and amfAR’s Award of Courage in 2018. She has also performed at various events to raise funds for the fight against HIV/AIDS, including 2009’s Life Ball and 2016’s amfAR Cannes Gala

The Queen Of Fashion: Simonetta Lein

It is a pleasure for us to have updates on Instagram Star Simonetta Lein.

Simonetta Lein is a true fashion icon and a trendsetter. Inspiring millions of millennials and beyond every day, her style is classy and edgy, boho chic and rock at the same time. Ranked as one of the Top 100 fashion influencers in the world – with over 1.8M followers only on Instagram –  Simonetta is a top model and tv personality always on the go. Representing the best brands, she feels how the spotlights are often on her. When she goes on a vacation she knows how to turn in off. Her favorite location is the Jersey Shore and spending time with her family and her little niece.

What she cannot miss once at the beach are her Shahida Parides long kaftan dresses. Obviously from her collection Heart2Heart “You always need a cute, colored, fresh dress to put on, while you go on the beach.” The same dress can easily be so versatile to be perfect for a sweet summer dinner, a bit of lipgloss and Simonetta Lein is ready.

Simonetta also doesn’t feel it is Summer if she doesn’t wear a kimono. They just put you in the vacation mood, she says. They are easy and can be wore on top of your favorite bikini or cute dress. After a day at the beach whatever you wear, just put on a silk kimono and you will feel fashionable in a second. “When I wear my kimonos I know it truly is Summer. Just a reminder to enjoy my favorite season.”

Lastly a big cute hat to protect from UV rays and yet making a statement while having it on. Her favorite hat says “out of office”.

Follow the queen of fashion Simonetta Lein at @simonettalein on Instagram and Twitter and check out www.simonettalein.com

 

Credits

Top Model Simonetta Lein

Kaftan Dress Shahida Parides for Simonetta Lein #heart2heart

Kimono Le Superbe via Shop Sixtyfive

Stylist Kate Massih

Photographer Byron Purnell III

MUA Elaina Valentine

Hair Stylist Mecca Jones

Jonas Brothers Make History

“Boom. The world’s most famous brothers are back.” Vogue

 “The Jo Bros may not quite be in the year 3000, but “Sucker” nonetheless serves up a grown-up vision of The Jonas Brothers we didn’t know we were expecting.” NPR

“It’s 2019 and there’s a new Jonas Brothers song, and those two things go together a lot better than we ever anticipated.” Billboard

“The Jonas Brothers feel grown up without losing their boy band charm.” Esquire

Those are just the few responses to The Jonas Brothers recent comeback with their music video to “Sucker.”

This week, GRAMMY® Award-nominated multi-platinum powerhouse trio — the Jonas Brothers —reclaim their place at the top of the charts and popular culture with their new single and music video “Sucker.Get it HERE via Republic Records.

Taking the world by storm, it captures #1 on Apple Music, #1 on Spotify, and #1 on iTunes in North America.  Globally, it clinches #1 on Apple Music, #1 on YouTube, #1 on Twitter, and #2 on Spotify. Since its release, it scored over 20 million Spotify streams and is over 50 million YouTube views and counting.  At radio, it emerges as the “#1 Greatest Gainer for Top 40impacting now.

Not to mention, “Sucker” garnered unanimous critical acclaim. Among widespread praise, it was dubbed “an absolute jam” by Billboard, christened “a banger” by Esquire, described as “an impeccably sweet-and-sour pop rock-tune” by Rolling Stone, and best noted as “a grown-up vision of The Jonas Brothers we didn’t know we were expecting” by NPR.

To celebrate the release, the band took over New York City for an intimate and packed secret reunion show. It marked their first time on stage in nearly six years, and they returned with a historic gig that left fans clamoring for more.

Yesterday, the Jonas Brothers announced a partnership with Amazon StudiosPhilymack, and Federal Films– a division of Republic Records, to release an upcoming documentary about the Jonas Brothers, to premiere exclusively on Amazon Prime Video in more than 200 countries and territories.

Anthony Mandler’s director’s cut of the Sucker music video was also released. Watch HERE.

This week, they continue their takeover of The Late Late Show with James Corden. This late-night “residency” spanned everything from their first on-camera interview to a hilarious skit where the host kidnapped the band and reunited them with help from none other than Dr. Phil. You have to see it to believe it. However, there’s more to come.

Watch clips from last night’s episode HERE, and be sure to tune in for more this week.

Jonas Brothers are back and about to have their biggest year yet.

The preeminent male group of this century, Jonas Brothers opened the floodgates for a new era of titans in pop music. They earned three consecutive number one albums and sold out shows throughout three continents. Selling over 17 million-plus albums with over 1 billion streams worldwide, they’ve achieved dozens of platinum and gold certifications. Jonas Brothers notably received a GRAMMY® Award nomination in the category of “Best New Artist,” garnered “Breakthrough Artist” at the American Music Awards, won Billboard’s “Eventful Fans’” Choice Award for “Best Concert Tour of the Year, and took home a Mexican Grammy, showcasing their international influence. The tremendous success of the band provided a launch pad for the successful and storied solo careers of Nick JonasJoe Jonas, and Kevin Jonas, who have kept loyal fans yearning for a reunion, until now.

Want to follow the boys? Below are their social medias to keep yourself updated.

 

Galaxy Fold

Galaxy Fold vs. Huawei Mate X vs iPhone: the ultimate foldable phones’ quest vs Apple’s legendary iPhone

Nike just did it again – the “dream crazier” campaign celebrates and revamps its JustDoIt slogan in a feminine way, 30 years after its debut Galaxy Fold vs. Huawei Mate X vs iPhone: the ultimate foldable phones’ quest vs Apple’s legendary iPhone

There they are, two bendable – or should we say foldable – mobile phones, launched within one weeks’ notice. Priced at premium level, they seem to be launched to create a positive halo effect to both Samsung and Huawei brands, and to overshadow Apple’s technological Iphone reign. Both foldable phones are intensely discussed on social media, showing that both brands experienced a noticeable launch and media outreach. But did they beat the eternal winner? What foldable phone had the lead?

Apple’s iPhone range grossed 2.2 million mentions in the last 7 days, compared to 1.2 million mentions for Samsung’s Galaxy range and 110,000 mentions for Huawei’s Mate range, clearly showing that Samsung and Apple are the only two real rivals in the mobile phone industry. Huawei seems to be a minor player.

On an engagement level, Samsung beat Apple’s iPhone by far, as the launch grossed 9.8 million engagements vs Apple’s 6.4 million engagements during the same period of time, which was – let’s be honest – without major Apple launch. Samsung’s folding phone was launched together with the new Samsung S10, empowered with K-Pop celebrity endorsement. This shows that in an innovation desert, a new folding phone gets major attention on social media, beating the giant during a short period of time.

Huawei’s Mate X reveal was less considered on the net on a world level: the Chinese electronics manufacturer’s bendable phone earned only 1.1 million engagements, which seems big but not relevant compared to the giants’ engagement levels for this new type of mass consumer good.

Posts with most engagements

Samsung’s Galaxy Fold movie (164,000 shares/likes, over 8 million views): the Verge announcing the launch date (35,100 shares/posts); the Tweet with the biggest impact was clearly a statement about the high price of the new phone (16,400 shares/likes).

Huawei’s Mate X had no major video reveal to showcase its launch, and the product reveal seemed to be accelerated due to Samsung’s reveal, so most of the outreaching posts were consumer or reviewer related. Consumer stating that Huawei’s phone was 5G compatible had spikes in engagements with 35,900 shares/likes and 2,2 million views and Huawei fans, like Japanese consumers’ posts, had 4,100 likes/shares.

Nike just does it again – the “dream crazier” campaign celebrates and revamps its JustDoIt slogan in a feminine way, 30 years after its debut

After a stormy February start, Nike released its new “Dream Crazier” ad during the 2019 Oscar broadcasting on Feb 24, celebrating female athletes in an emotional clip. The advertising, which is a sequel of the 2018 “Dream Crazy” campaign, highlights epic moments in women’s sports.

The brand itself grossed 551,600 mentions during the last two days, and 1,3 million engagements, and the slogan JustDoIt enjoyed a real revival: coming from zero mentions before the show, the baseline skyrocketed to a 12,000 mentions peak during the Oscars, consolidating 243,000 mentions and impressive 1,1 million engagements in the last two days.

Most relevant posts – the brand and its celebrity endorsement

The Nike brand post on Twitter got 603,100 shares/likes, and Serena William’s, as the ad’s lead, positive endorsement of the tweet was also greatly shared and liked (186,600 shares/likes).

The #justdoit hashtag got over 249,900 mentions during the last two days, compared to 16,600 for Nike during the same period, showing that hashtag lovers strongly embrace the brands’ claim.

Worldwide reach and gender

77.6% of the JustDoIt outreach was experienced in the US, showing that the brand has its biggest fans in the Unites States – and that the Oscars are still best enjoyed in the US.

62.5% of JustDoIt posts were published by women, underlining that Nike’s well targeted marketing towards ladies worked well.