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Lamborghini Revuelto: the first super sports V12 hybrid HPEV via 360 MAGAZINE.

Lamborghini Revuelto

Lamborghini Revuelto: the first super sports V12 hybrid HPEV

  • • The new paradigm for super sports cars: presenting the first Lamborghini High Performance Electrified Vehicle delivering 1015 CV
  • • Revolutionary architecture, with naturally-aspirated V12 engine combined with eight-speed, double-clutch transverse gearbox and three electric motors
  • • 13 drive modes, and all-wheel drive also available in fully-electric mode for the absolute driving experience
  • • Aerodynamics and design express the maximum synergy between efficiency, functionality and style
  • • Fully immersive experience for driver and passenger with the new Lamborghini Infotainment System

Sant’Agata Bolognese, 29 March 2023 – In the marque’s 60th anniversary year, Automobili Lamborghini presents Revuelto1, the first super sports V12 hybrid plug-in HPEV (High Performance Electrified Vehicle). Revuelto defines a new paradigm in terms of performance, sportiness and driving pleasure from its unprecedented new architecture; innovative design; maximum-efficiency aerodynamics; and a new carbon frame concept. An output of 1015 CV is delivered from the combined power of an entirely new combustion engine together with three electric motors, alongside a double-clutch gearbox that makes its debut on a 12-cylinder Lamborghini for the first time.

The powertrain combines high specific power elements: the new 127 CV/liter combustion engine works synergically with two front axial flux motors that deliver an outstanding weight-to-power ratio, with a radial flux electric motor positioned above the first eight-speed double-clutch gearbox debuting on a 12-cylinder Lamborghini. The three electric motors are powered by a lithium-ion high specific power (4500 W/kg) battery pack that also supports a fully-electric drive mode.

“The new Revuelto is a milestone in the history of Lamborghini, and an important pillar in our Direzione Cor Tauri electrification strategy,” said Stephan Winkelmann, Lamborghini Chairman and CEO. “It is a unique and innovative car but at the same time faithful to our DNA: the V12 is an iconic symbol of our super sports heritage and history. Revuelto was born to break the mold, combining a new 12-cylinder engine with hybrid technology, creating the perfect balance between delivering the emotion that our clients want with the necessity to reduce emissions.”

Carbon fiber, produced via artisan craftmanship in the Sant’Agata Bolognese factory, is the principal structural element within the new car, used not only in the monofuselage and frame but also for many elements of the bodywork. The extensive use of carbon fiber and lightweight materials, combined with the potent engine power, contributes to achieving the best weight-to­power ratio in the history of Lamborghini: 1.75 kg/CV.

The new Revuelto combines these attributes to deliver performance figures at the peak of its segment: acceleration from 0-100 km/h in only 2.5 seconds and a top speed of more than 350

km/h. These numbers combine with its exceptional dynamism thanks to the introduction of electric torque vectoring, and four-wheel drive available also in fully-electric drive mode, ensuring the Revuelto super sports car expresses its amplified qualities both on track and in daily driving.

“With Revuelto we take the experience of driving a Lamborghini to a superior level,” said Rouven Mohr, Lamborghini Chief Technical Officer. “Revuelto takes a significant step forward in terms of reactivity and responsiveness to ensure the most emotive and natural driving in every environment. Revuelto is a car delivering the highest performance but our objective right from the start was to confirm it at the very summit of driving emotions.”

Design

Revuelto brings the future of Lamborghini design to the road today. It staysconstant to theexclusive Lamborghini design DNA but establishes an entirely new stylistic language. It links with the iconic and legendary Lamborghini V12 cars of the past throughout the new shape, while the new proportions open the door towards the future.

While Revuelto delivers a quantum leap in an all-new car design, both externally and internally, theinspiration of previous V12 legends is still clear. Starting with the 1971 Countach prototype and its perfect proportions developed on a single longitudinal line, this car was responsible for creating a pure and essential style contextualized in the Space Age era. Itdefined the Lamborghini V12 super sports car DNA and introduced one of the most distinctive Lamborghini V12 elements: the vertically-opening scissor doors, which contribute to creating the character of Revuelto.

The new car also defers to the inimitable proportions of the Diablo and the floating blade on the rear fender, while the muscularity and inclined front of the Murciélago is evident.

“The Revuelto is adrenaline made visible,”saysMitja Borkert, Lamborghini Head of Design. “The design of the new Lamborghini Revuelto opensa fascinating door towards the future of our unique design language. From first sight, Revuelto is an intriguing next-generation Lamborghini V12, with all lines embracing the monocoque and celebrating a free view towards the V12 HPEV powertrain.

“The unique and recognizable Y-shape light signature is significant in this new era of our most iconic flagship car, and the interior is a dramatic leap forward in defining the new design direction of Lamborghini. Our philosophy of “feel like a pilot” is vivid and visible in every detail: the driver and passenger are deeply integrated in the very lightweight Y-shape design of dashboard and center console, replicating the sensations of being in a race car but with a perfect intuitive balance between digital and physical controls.”

With the Revuelto, Lamborghini launches a new Space Race, ushering in a design language that adapts to the challenges imposed by electrification, and presaging the shapes and proportions of super sports cars of the near future. The design is inspired by aerospace elements, characterized by sculpted surfaces encompassed by two lines that start from the front and embrace the cabin and engine, tapering down to the hexagonal-shaped exhausts.

The aerospace elements blend harmoniously with an animalistic muscularity starting at the front: the shark-nose section modeling of the broad monolithic carbon-fiber hood conveys a sense of power and speed. This is matched by the headlamp clusters with Y-shape daytime running lights-a distinctive stylistic feature of contemporary Lamborghini design – framed by aerodynamic blades that connect the splitter to the hood itself. The side fins, located behind the front wheel arches, channel the airflow along the sides and the pronounced concavities of the doors to the side air intakes, which feature sharp edges that echo the arrows on the front.

The roof combines more headroom with aesthetic qualities and specific aerodynamic functions. The recessed profile channels air to the rear wing but at the same time allows more headroom in the cabin for both the driver and passenger.

The rear is a tribute to the hybrid V12. The fully-exposed longitudinal engine highlights the mechanical heart of the Revuelto, visually connecting it to the double hexagonal exhaust surmounted by the geometrically profiled wing, framed by headlamp clusters with the Y­shape light signatures.

The “Y” is also the hallmark of the driver-oriented interior design influenced by the “feel like a pilot” philosophy. The interior mirrors the all-new futuristic design of the exterior: every aspect of the cockpit is clearly Lamborghini, combining a perfect balance between a digital and physical experience both in daily driving and track environments. The visual center of the cabin houses a pronounced carbon-fiber profile, with a “space-ship” design that encloses the central air vents and the 8.4” vertical touchscreen, the technological heart of the car.

With Revuelto Lamborghini initiates a new immersive, shared driving experience, where pilot and co-pilot can simultaneously view the same information on the displays located in the 12.3” digital cockpit on the driver’s side and on the 9.1” display installed on the passenger-side dashboard. Revuelto introduces the “swipe” function in a Lamborghini, allowing the pilot and co-pilot to move applications and information from the central display to the side displays with the same intuitive, gestural ease as using a smartphone. The three digital screens not only respond to the need for stylistic cleanness that enabled most of the physical buttons to be eliminated, but implement new features that allow the driver to concentrate fully on driving, just as ina race car.

The steering wheel was inspired by the racing world and the experience of the Essenza SCV12. The four rotors located on the spokes are used for selecting both the driving modes and the car’s lifting system and rear wing tilt. The intuitive design of the cockpit and controls deliver a distinctive Lamborghini feeling: buttons are used to activate the turn signals and the launch control among other functions, while allowing the driver to maintain an optimal grip on the steering wheel at all times.

The Revuelto juxtaposes its personality as a track-inspired super sports car with a character designed for everyday driving with exceptional functionality. Significant attention was given in the design stages to ensure the cabin is roomy and practical as well as perfectly equipped for track-day outings. The roof design offers 26 mm more headroom than theAventador Ultimae, while the new monofuselage provides 84 mm more legroom, leaving additional space behind the seats to accommodate luggage up to the size of a golf bag. This space is in addition to the compartment under the front hood, which can hold two cabin trolleys. Moreover, to make life on board even more comfortable, functional elements such as storage compartments located under the center dashboard and between the two seats have been included, as well as a cup holder built into the passenger-side dashboard.

Personalization

Revuelto is the production Lamborghini model that offers the most potential for personalization. In fact, 400 bodywork colors are offered together with many more personalization options at the client’s disposal allowing the creation of an entirely individual super sports car. The sustainable sportiness of Revuelto does not stop at the technical specification of the plug-in hybrid: all the paints used are water based rather than solvent based.

‘Sustainability’ continues throughout the car’s interior, reflecting the company’s attention to avoiding waste that has become the modus operandi of the Lamborghini universe. This includes upholstery materials, cut in the Lamborghini ‘selleria’ utilizing latest-generation machinery: this limits waste as much as possible without affecting the craftmanship and embroidery processes, in which ‘hand-made’ continues as a point of excellence within Lamborghini.

The cabin is characterized by the presence of visible carbon fiber used on the dashboard, in the hexagonal air vents and to frame the dashboard and central vents. The upholstery combines fine leathers with the new ultralight Corsa-Tex fabric in Dinamica® microfiber, made of recycled polyester via a water-based production process. The customer can customize the interior of his car by opting for a balanced mix of leather and Corsa-Tex, or favor one material depending on his preference, with 70 color options available.

Aerodynamics

Function and style share a singular mission on the Lamborghini Revuelto: aerodynamic efficiency. The new layout of the super sports car has different design requirements compared to the Aventador, which influenced the car’s aerodynamic development. The development was based on four pillars: efficiency; synergy between the components; integration between the components; and design.

Optimum efficiency was achieved by combining high downforce and minimized drag. One of the key elements in this strategy is the new active rear wing, created to ensure the best aerodynamic performance in all driving conditions. For this reason, entirely new actuators have been developed, managing the load optimally in every situation thanks to three different settings.

The position of the wing changes according to the driving mode and dynamics, or it can be changed manually by the driver according to his or her preferences using the dedicated rotor on the steering wheel. The “closed” position (low drag) ensures minimum resistance, for example when driving in electric mode. This position is also the most suitable for fuel economy. It improves top speed values while still ensuring stability. The “high downforce position” on the other hand, maximizes downforce by optimizing the agility and handling of the Revuelto.

The front section of the new super sports car from Sant’Agata is distinguished by a carbon fiber splitter with a radial leading edge in the central part and slanted in the lateral part, generating vortices that increase frontal load and deflect the air, avoiding the wheels. The central area has a shape that channels the flow to four rear vortex generators, consisting of narrow curved blades positioned in the underbody that are essential for increasing the energy of the airflow that strikes the car at the bottom. This, in turn, generates additional downforce and directs the airflow toward the diffuser, which has never been so extreme in a V12. The diffuser performs aerodynamic functions by extracting the incoming flow from the underbody via a differentiated channeling system between the central part with low slant (11° vs. the 7° of the Aventador Ultimae) and the lateral part with high slant (15° vs. 8° of the Aventador Ultimae). The diffuser also performs a structural and cooling function for the engine compartment.

In summary, the new design approach enabled the Revuelto to increase the front aerodynamic load by 33% and the rear load by 74% compared to the Aventador Ultimae (under maximum load conditions).

The synergy between components is evident in the focus placed on the cooling pattern that distinguishes the new Lamborghini Revuelto. The front radiator generates hot air that must be managed in the correct way so as not to impair the performance of the side radiators. Outward­facing louvers on the front radiator outlet grille direct the flow of hot air away from the wheel and away from the side radiators, while fins located on either side of the front bumper reduce aerodynamic drag.

All the elements have been designed and engineered to optimize airflow. Even the door handles perform an aerodynamic function thanks to the Y-section wing profile: a solution that allows them to divert the flow of fresh air they receive from the front hood to one of the horizontal fins located along the side, directing it toward the radiator.

The maximum integration between the components is evident in the cooling pattern of the brake system, where aerodynamics becomes part of the system. The pair of front suspension deflectors and the grille inside the wheel arches are designed to improve not only the cooling of the front brakes – the deflectors draw air from the front diffuser and channel it to the brake – but they are shaped to reduce resistance inside the wheel well, limiting any compression phenomena while increasing the load at the front.

At the rear end, the two NACA ducts located in front of the rear wheels collect flow from the underbody and direct it to the rear brake cooling duct.

The carbon fiber roof also plays an important aerodynamic role with a structural function that improves interior roominess. The wing profile design with a hollowed-out central part directs air to the rear air intakes, and consequently to the inverter and electric motor located on the gearbox, while the roof’s side volumes provide more headroom for both driver and passenger.

Lamborghini Revuelto: the first super sports V12 hybrid HPEV via 360 MAGAZINE.
Lamborghini Revuelto: the first super sports V12 hybrid HPEV via 360 MAGAZINE.
Rolls-Royce marks the 160th anniversary of the birth of co-founder Sir Henry Royce via 360 Magazine.

SIR HENRY ROYCE

(1863 – 1933)

DRIVEN BY PERFECTION

  • Rolls-Royce marks the 160th anniversary of the birth of co-founder Sir Henry Royce
  • A look back at his remarkable life and work reveals a driven, even obsessive character and a relentless work ethic forged in childhood poverty and frequent adversity
  • The quest for perfection extended to every aspect of Royce’s professional and personal life
  • His famous maxim “Strive for perfection in everything you do. Take the best that exists and make it better” still informs and inspires the company’s activities today

“Sir Henry Royce bequeathed to the world an extraordinary legacy of engineering innovation and achievement. He also left us, his successors at Rolls-Royce Motor Cars, an unequivocal instruction: ‘Strive for perfection in everything you do. Take the best that exists and make it better’. Sir Henry himself lived out this maxim in every aspect of his personal and professional life. Today, as we mark the 160th anniversary of his birth, his challenge still informs and inspires everything we do. It serves as a constant reminder that perfection is a moving target: it is never ‘done’. There is always something we can refine, adjust, rework, reinvent or innovate in our pursuit of perfection; and that is what makes our life and work here so exciting.”

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

Sir Henry Royce’s uncompromising command, “Strive for perfection in everything you do. Take the best that exists and make it better” is one of the most famous quotations in automotive history. It is also a maxim that rings down the ages, and still inspires and informs the company that bears his name.

A LOT TO IMPROVE ON

As Rolls-Royce marks the 160th anniversary of Sir Henry’s birth, we look back at his remarkable life and career in search of the origins of his most celebrated and oft-repeated exhortation. What drove his own lifelong striving for perfection; and how did his relentless, some might say obsessive, desire to improve and refine manifest itself in both his work and domestic spheres?

Royce’s early life was one of hardship, poverty, and disadvantage. The youngest of five children, he was born in 1863 into a family in perilous financial circumstances. Matters worsened considerably when his father, a miller, was finally declared bankrupt and, under the law of the time, ended up in prison.

It was against this unpromising backdrop that Royce’s character was formed. Yet he was determined to make a better life for himself, and by the age of just 10 was working in London, first as a newspaper seller and later as a telegram delivery boy.

Things appeared to be moving his way when in 1879, with financial support from his aunt, he secured a coveted apprenticeship at the Great Northern Railway (GNR) workshops in Peterborough. Instantly and obviously in his element, his natural aptitude for design and innate skill with tools and materials quickly become apparent. One early indicator of his talent was a set of three miniature wheelbarrows he made in brass; these pieces clearly demonstrate the exemplary standard of workmanship and quest for excellence he would maintain throughout his life.

Royce’s drive for self-improvement came to an abrupt halt after two years, when his aunt was unable to pay his annual apprenticeship fee. Undaunted, Royce returned to London and, in 1881, began work at the fledgling Electric Lighting & Power Generating Company (EL&PG).

His decision to forsake traditional engineering for the emerging field of electricity was essentially a pragmatic one. Electricity was then so new it had no governing body or professional institutions, and thus no examinations to pass or standards to attain. Unlike in engineering, therefore, Royce’s lack of formal qualifications was no barrier to his progress.

His fascination for the subject, already formidable work ethic and commitment to study (he attended evening classes in English and Mathematics after work) meant that in 1882, the EL&PG, by now renamed the Maxim-Weston Electric Company, sent him to work for its subsidiary in Lancashire as First (Chief) Electrician, responsible for street and theatre lighting in the city of Liverpool. Yet again, however, circumstances conspired against him: through gross mismanagement in its acquisition of patents, the company abruptly went into receivership, and Royce, aged only 19, found himself unemployed once more.

TAKING CHARGE

Although the parent company of his erstwhile employer chose to salvage what it could rather than sell off the remaining resources, Royce had had enough. Impelled by his innate drive, clear appetite for (calculated) risk and the abundant self-assurance noted by his contemporaries, he started up in business on his own.

In late 1884, he founded F H Royce & Co (he was christened Frederick Henry) in Manchester. Initially producing small items such as battery-powered door bells, the company progressed to making heavy equipment such as overhead cranes and railway shunting capstans.

But while the business was thriving, Royce himself was not. By 1901, his years of overwork and a strained home life were taking a severe toll on his health, which had probably been fundamentally weakened by the privations of his childhood.

His doctor persuaded him to buy a De Dion quadricycle as a way to escape the office and enjoy some fresh air; but before long, Royce’s health collapsed. A major contributing factor was his growing concern that the company was heading into financial problems; something that would perhaps have had particular significance for him given his father’s experiences.

The company owed its dwindling fortunes to an influx of cheap, or at least cheaper, electrical machinery from Germany and the USA that was able to undercut Royce’s prices. Ever the perfectionist, Royce himself was not prepared to enter a race to the bottom or compromise the quality of his products.

Complete rest was required, and he was eventually persuaded to take a 10-week holiday to visit his wife’s family in South Africa. On the long voyage home, he read ‘The Automobile – its construction and management’. The book would change his life – and ultimately, the world.

MAKING THE BEST BETTER

On his return to England, Royce ­– now fully revitalised both mentally and physically – immediately acquired his first motor car, a 10 H.P. Decauville. Given the still-parlous state of his company’s finances, this might have seemed a frivolous squandering of precious funds; but in fact, this purchase was a shrewd and calculated one that, in his mind, held the key to the company’s future prosperity.

The story usually goes that this first car was so poorly made and unreliable that Royce decided he could do better. In fact, his holiday reading had already focused his mind on producing his own car from scratch; he had already supplied a limited number of electric motors for the ‘Pritchett and Gold’ electric car. So contrary to the received wisdom, he chose the Decauville precisely because it was the finest car available to him, in order to dismantle it and then, in his most famous phrase, “take the best that exists and make it better”.

He began by building three two-cylinder 10 H.P. cars based on the Decauville layout. That he was the only person who believed this new direction could save the company is another sign of his tenacity and self-belief. Just as importantly, his attention to detail in design and manufacture, accompanied by a continuous review of components after analysis, set the production template he would follow until his death.

These first examples were followed by the three-cylinder 15 H.P., four-cylinder 20 H.P. and six-cylinder 30 H.P. – each of which represented significant advances in automotive design. In 1906, two years after the founding of Rolls-Royce, Managing Director Claude Johnson persuaded Royce to adopt a ‘one model’ policy. In response, Royce designed the 40/50 H.P. ‘Silver Ghost’, the car that rightly earned the immortal soubriquet “the best car in the world”.

The Silver Ghost demonstrated Royce’s almost uncanny instinct for using the right materials for components, long before scientific analysis could provide reliable data. He also worked out that the properties of fluids alter with speed, so designed the Silver Ghost’s carburettor with three jets that came into play at different throttle openings, thereby eliminating ‘flat spots’.

HOME AND AWAY

By 1906 it was obvious that Rolls-Royce’s Cooke Street works in Manchester could no longer accommodate the company’s rapidly expanding motor car production. Rolls-Royce acquired a site on Nightingale Road in Derby, where Royce designed and oversaw the building of a brand-new, purpose-built factory. He undertook this enormous and technically complex task on top of his normal workload, and demanded his customary exacting standards from all concerned, not least himself.

Given the relentless volume and pace of his work, Royce’s second serious health crisis in 1911 came as little surprise. Rest was again prescribed, and during the summer and autumn, Johnson drove him on a road trip that extended as far as Egypt. On the return journey, they stopped in the south of France, where Royce took a strong liking for the tiny hamlet of Le Canadel, near Nice. Ever the man of action, Johnson bought a parcel of land and commissioned a new house for Royce, plus a smaller villa for visiting draughtsmen and assistants. Royce himself naturally took a keen interest in the building work, basing himself in a nearby hotel.

His health, however, remained fragile. After a relapse which led to emergency surgery in England, he returned to the now-finished house to recuperate. For the rest of life, he (very sensibly) spent his winters at Le Canadel and the summers in the south of England.

From 1917, his English residence was Elmstead, an 18th-Century house in the village of West Wittering on the Sussex coast, just eight miles from the present-day Home of Rolls-Royce at Goodwood. Elmstead had some adjoining land, where Royce resumed his long-standing interest in fruit farming. Inevitably, he brought his desire for perfection to this activity, too, and he quickly became a leading expert in many aspects of farming and horticulture.

His domestic life at Elmstead throws further light on his perfectionist nature, which focused his attention on even the smallest actions of others. For example, any aspiring cook would be employed only if they boiled potatoes in the ‘right’ way – just as an unfortunate labourer in the Cooke Street works was once admonished and shown how to use a broom correctly.

A REMARKABLE LEGACY

Whether he was designing car components or aircraft engines, Royce’s search for perfection never waned; yet even he acknowledged that it was, in fact, unattainable. His mantra for his drawing-office staff was ‘Rub out, alter, improve, refine’, and that process of constant improvement and development led to some of his greatest engineering achievements. Under his direction, the Buzzard aero engine built in 1927 with an initial output of 825 H.P. was transformed in just four years into the Schneider Trophy-winning ‘R’ engine that, in its final form, was capable of producing 2,783 H.P. And his outline design for a V12 engine would appear almost unaltered in the Phantom III of 1936, three years after his death. An instinctive, intuitive engineer, he was a firm believer that if something looked right, it probably was right. His extraordinary ability to assess components by eye alone proved infallible time and time again.

Royce’s tendency to overwork, often at the expense of his own health, was a symptom of his quest for perfection, and a will to achieve it forged in hardship and adversity. He was a highly driven – some might say obsessive – man who overcame many setbacks and misfortunes, and applied his meticulous engineer’s eye, inquisitive mind and relentless work ethic to every aspect of his life. And such is the power of his ethos and legend, they still inform and inspire the company that bears his name 160 years after his birth.

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The NFTY via 360 Magazine.

Introducing The NFTY Award

The Academy of Digital Art, Sciences, & Culture (ADASC) founding member Chris J. Snook and E! Entertainment Television founder Larry Namer recently announced the pre-eminent Web3 innovation awards show gala, The NFTYS. Today, the duo unveiled the striking NFTY Award that will be presented at the inaugural awards gala at The NIKO Theatre at Worre Studios in Las Vegas on June 14, 2023. 

The NFTY award, designed by New Jersey-based artist Connor McLoughlin, known for his branding and design work for Master & Dynamic, Netflix, Peacock, Nike, Puma and Timberland, will be 3D printed in clear polymer that will be filled with lead and resin. The award manufacturing process is a blend of environmentally friendly and 3D printed methodologies, with each award costing thousands of dollars to produce standing over 12 inches tall and weighing approximately 6 pounds. The ribbons of the award design will be hand-painted, making each a one-of-a-kind, unique work of art. The 3D model design is by TurboSquid.com/Nn_Man. The official teaser can be found here.

“The NFTY is an iconic reflection on the historical depth that culture has always played in moving society into its next revolution or evolution,” comments Snook about the award design. “The award is a representation of the bold and bright future that lies ahead because of the creatives and innovators that earn her recognition.” 

“Our goal with the presentation of the NFTY Award is to become a true career highlight for its winners, and a genuine keepsake befitting of the honor it bestows on its recipients,” adds Namer

Each NFTY will be simultaneously minted as a digital twin when awarded to the recipient on the XRP Ledger as part of the support received from the Ripple Creator Fund, with an enhanced and vibrantly animated 3D digital twin and model of itself with each winner’s metadata. This will be stored on the Arweave PermaWeb to ensure an immutable historical record of the awards. 

Additionally, the NFTY Award pays a special homage on its base to Satoshi Nakamoto the inventor of Bitcoin in 2009 which launched the world into web3. The inscription reads “With Gratitude from Us All Who Stand on Your Shoulders to Satoshi Nakamoto.”

The NFTYS is the first ever live global broadcast show of its kind recognizing the cultural innovators who are redefining fashion, art, music, entertainment, and technology across the Metaverse. Nominations for the 2023 NFTYS will remain open until midnight PST on April 15, 2023. Nominate A Project to a NFTY — NFTYS.org | Academy of Digital Art, Sciences, & Culture and the shortlist of finalists in each category will be announced on May 15, 2023.  

ABOUT THE ACADEMY OF DIGITAL ART, SCIENCES, & CULTURE (ADASC) – ADASC is a social benefit diversified DAO advancing the benevolent use of breakthrough technology innovation across Art, Sciences, and Culture. Its membership includes a variety of invite-only and public tiers that form the decentralized and diverse nomination committee of awardees and grants at its annual public celebration and broadcast of The Annual NFTY Awards Gala. For more information about membership to the Academy and nominations for The NFTYS please visit https://nftys.org 

Puerto Rican singer-songwriter, Justin Quiles, joins forces with Natti Natasha and Omar Courtz to release a hot new party track “En Bajita" via 360 MAGAZINE.

JUSTIN QUILES ×
NATTI NATASHA × OMAR COURTZ

UNITE FOR NEW COLLAB
“EN BAJITA”

TO LISTEN CLICK HERE

TO WATCH THE VIDEO CLICK HERE

Esteemed Puerto Rican singer-songwriter, Justin Quiles, joins forces with Natti Natasha and Omar Courtz to release a hot new party track “En Bajita.” With infectious urban beats and featuring three heavy-hitting urban artists with distinct styles, “En Bajita” is a bonafide hit. The king of collaborations, Justin Quiles has recently been featured on “LA HORA Y EL DÍA” with Reggaeton icon Daddy Yankee and Dalex, and in “OJOS FERRARI” alongside megastar Karol G. Justin Quiles continues to push himself creatively and is breaking barriers. “En Bajita” is now available on all streaming platforms.
 

Produced by Dimelo Flow and Jvy Boy, “En Bajita” is the next great party track. The track brings together three of Latin music’s hottest urban artists, Justin Quiles, Natti Natasha and Omar Courtz. Omar Courtz’s fresh verses, Justin Quiles’ singular flow and Natti Natasha’s unparalleled vocals come together to create this track that will have everyone dancing. In the official music video, the three superstars are seen dancing the night away in a nightclub, as they live their lives to the fullest.
 

“I had a blast in the studio with Natti and Omar, who are two very talented and incredible artists I’ve been wanting to work with. Everyone brings their A game and their unique flair to this track, and I know fans are going to love dancing to this song,” said Justin Quiles.
 

Justin and Omar are moving our art form forward, and it’s been a pleasure working with them on this song. I think fans will love the track just as much as we loved making it,” said Natti Natasha.
 

“For me to be able to collaborate with NATTI & JUSTIN on this single is another goal achieved. I am always grateful for all the artists who believe in my talent and see the vision of what I offer our fans. This song is sure to be a worldwide hit,” said Omar.
 

These collaborations with heavy hitters are a testament to Justin Quiles and his ability to bring out the best in his fellow artists. Already in the first three months of 2023, Justin Quiles has released some of the most popular tracks alongside some of the most iconic artists.

ABOUT Justin Quiles

Justin Rafael Quiles Rivera, better known as Justin Quiles, was born in Bridgeport, Connecticut and raised in Puerto Rico. The immensely talented trendsetter has cemented himself as one of Latin music’s leading forces and most highly-sought after collaborators, creating some of the biggest hits of the last decade. Quiles’ songwriting abilities are second to none, as he’s written some of the most successful songs performed by the biggest names. At such a young age, he’s written for and collaborated with some of the hottest acts in music such as Karol G, Daddy Yankee, Maluma, J Balvin, Anitta, Natti Natasha, Wisin & Yandel and Farruko, among many others.
 

Over the course of the last 10 years, Quiles has penned some of the biggest hits such as “Bichota” by Karol G, “Saoko” by Rosalía, “Mamiii” with Becky G and Karol G, “La Ola” by Daddy Yankee, “Las Nenas” featuring Natti Natasha, Cazzu, Farina, La Duraca, and “Loco Contigo” by DJ Snake, J Balvin and Tyga, just to name a few.
 

As a multi-talented singer-songwriter and producer, Justin Quiles has already reached career milestones that many dream of. He’s been nominated for five Latin GRAMMY® Awards including two 2022 nominations for “Best Urban Song” with his work on “Mamiii,” as well as “Album Of The Year” for Rosalia’s “Motomami (Digital Album).” He also received three nominations over the last several years for Latin GRAMMY® Awards for “Best Reggaeton Performance” for “Porfa” with Feid, “Downtown” with J Balvin and Anitta and “Best Urban Song” for “ROJO” alongside J Balvin.
 

Justin Quiles continues to prove time and again that he is one of the most illustrious and versatile artists in the industry. This year alone he has received a myriad of accolades and nominations including several nominations for the 34th annual Premio Lo Nuestro Awards. Nominations included “Urban – Song of the Year” for his hit song “Loco” with Zion & Lennox and Chimbala, “Urban – Collaboration of the Year” for “Dime Donde” alongside Cazzu, “Urban – Album of the Year” for his album “La Ultima Promesa,” and a nomination for “Urban – Male Artist of the Year.” He was also nominated for three Premios Juventud awards for ‘Artista Masculino – On The Rise,’ ‘Track Viral Del Año’ for “Envolver (Remix)” with Anitta and “Medallo” with Blessd and Lenny Tavárez.
 

Over the last two years, Justin Quiles has traveled the globe performing in many of the world’s most prestigious venues. He headlined at Baja Beach Fest for two consecutive weekends in Rosarito, Mexico before kicking off his completely sold-out European tour. The seven-city tour had stops in LondonGranadaCanary IslandsBenidormBarcelonaBilbao, and Madrid. He also performed his hit song “La Botella” on The Late Late Show with James Corden, breaking another barrier for Latin artists.
 

This year alone has proven to be an action-packed one for Quiles as he released singles from his upcoming studio album such as “Gucci Fendi” featuring Eladio Carrion and “AEIOU,”  as well as “La Esquina del Mall” featuring Carin León which reached #1 on radio Monitor Latino (Pop) in Mexico. This Spring he toured throughout the U.S., entertaining thousands of fans in cities like New York, Washington DC, Philadelphia, Boston and Las Vegas. In May, he wrapped up his North American tour in Puerto Rico with an electrifying show at the Coca-Cola Music Hall with special appearances from AnittaMiky Woodz, and Chimbala. Recently he also took Europe by storm, where he played in many cities across Spain. Having attended New York Fashion Week 2022, the Puerto-Rican superstar is also a fashion trendsetter, known to take risks and sport a distinctly avant-garde style.
 

Throughout the course of his career Justin Quiles has broken many records, having accumulated over 8.5 billion combined streams to date. His unparalleled songwriting abilities have taken him to new heights. His third studio album ‘La Última Promesa,’ reached #1 on several charts including #1 on Apple Music’s “Top Album Charts,” #1 BTS video on Apple Music’s “Top Video Charts,” #3 Top Album Debut in the U.S. on Spotify and #1 on iTunes. The album garnered 1 million streams on the first day of its release on Apple Music alone, and over 980 million combined streams across all digital platforms. Justin Quiles is currently working on his next studio album which will be released in the near future.

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Vanessa Hudgens at 2023 Academy Awards wearing Roberto Coin jewelry, styled by Jason Bolden Photo Courtesy of Getty Images via 360 MAGAZINE.

VANESSA HUDGENS OWNS OSCARS

WEARING ROBERTO COIN ON THE CHAMPAGNE CARPET

EVENT: 95th Academy Awards

WHERE: Los Angeles

WHEN: Sunday, March 12

DETAILS: “Countdown to the Oscars” host Vanessa Hudgens dazzled wearing Roberto Coin jewelry and just about stole the show. The “High School Musical” alum was stunning wearing the Cento Collection: Fiore Couture Necklace ($69,560.00) Fiore Couture Ring ($15,200.00), and Stelle stud earrings ($59,600.00)

For more information on the Roberto Coin jewelry, please visit HERE

ABOUT ROBERTO COIN

Roberto Coin has been an icon in the jewelry industry for more than 30 years. His designs include his signature Appassionata Collection, the new Pois Moi Collection and the Roberto Coin Cento Diamond Collection. His collection is available in Roberto Coin Boutiques and over 400 stores nationwide including guild jewelry and specialty stores.

Since 1977, Venetian jewelry designer Roberto Coin has devoted his life to a passion for innovative design, based on a deep knowledge of Italian art and craftsmanship tradition. Finding inspiration in the most unlikely of places, experimenting with light, texture, color, and pattern, Coin’s style is ever evolving. His diverse collection, designed to fit every woman’s uniqueness, is defined by a common thread—a thoughtful balance of elegance and creativity. Included in every piece of Roberto Coin jewelry is his signature ruby. The ruby symbolizes peace, prosperity, and happiness and is a special wish from the designer.

Vanessa Hudgens at 2023 Academy Awards wearing Roberto Coin jewelry Styled by Jason Bolden Photo Courtesy of Getty Images via 360 MAGAZINE.
Vanessa Hudgens at 2023 Academy Awards wearing Roberto Coin jewelry, styled by Jason Bolden. Photo Courtesy of Getty Images via 360 MAGAZINE.

Photo Courtesy of Getty Images

Seun Kuti and Vic Mensa release Badman Lighter via 360 MAGAZINE.

Badman Lighter

As the suffix hints, this is a new and revamped version of “Badman Lighter [Remix],” one of the standout cuts from the groundbreaking African Dreams, released in December 2022. This true meeting of minds united the Grammy-nominated Afrobeat ambassador/sociopolitical powerhouse Seun Kuti and arguably one of the greatest MCs alive today, legendary The Roots frontman/poet laureate Black Thought, over an electrifying synthesis of Afrobeat and hip-hop.

The empowering, socially conscious EP caused a worldwide stir, with significant radio and media support, millions of streams across all platforms, a coveted place on the FIFA 23 game soundtrack, and a dedicated billboard in Times Square, not to mention fulfilling its ultimate purpose: aligning with the powerful Kuti family mantra “music is the weapon” by engaging with and provoking reactions amongst Africans and the African diaspora.

Without a moment of respite, the pair have decided to reignite the flame, continuing the momentum with this release of the fiery “Badman Lighter 2.0,” inviting fellow progressive rapper/activist Vic Mensa to join them on the journey. Fresh off his revolutionary Black Star Line Festival in Ghana, Mensa delivers a scorching verse that serves as the cherry on top of an already formidable composition.

Alongside the incredible vocal performances, every musical element found in this high-energy production has been lifted from Seun Kuti’s critically acclaimed albumBlack Times, carefully spliced, and woven back together. The hybrid Afrobeat/hip-hop formula uses driving beats to tie together the very best of both worlds, from the iconic Egypt 80 horn section and signature call-and-response chorus to a classic saxophone solo that serves as the masterpiece’s finishing touch, underpinning its powerful messages.

So we ask, on March 10, 2023, who’s got the Badman Lighter?

“Badman Lighter 2.0”
Primary Artists: Seun Kuti, Black Thought 
Featuring: Vic Mensa 
Producer: Molotov 
Writers/Authors: Seun Anikulapo Kuti, Tariq Trotter, Alex Jennings, Victor Kwesi Mensah 
Mixed & Mastered by Forest DLG for KMJ45 
Genre: Hip-hop/Afrobeat 
Release Date: March 10, 2023 
Digital Release
Vic Mensa appears courtesy of Roc Nation Records

Seun Kuti & Egypt 80 2023 Tour
4/15 – Apollo Theater, New York (US) 
5/23 – Pumpehuset, Copenhagen (Denmark) 
5/25 – Afro-Pringsten Festival, Winterthur (Switzerland) 
5/27 – World Village Festival, Suvilahti TBA, Helsinki (Finland) 
5/28 – Les Petites Folies, Théâtre de Verdure, Lampaul-Plouarzel, (France) 
6/23 – Nuits Carreers Festival, Esplanade Du Pré Des Pêcheurs, Antibes Juan-les-Pins (France) 
6/30 – Arsenal Festival, Kragujevac (Serbia) 
7/15 – Sherwood Festival, Park Nord Stadio Euganeo, Padua (Italy) 
7/22 – Colours Of Ostrava, Ostrava – (Repubblica Ceca) 
7/28 – Uppsala Reggae Festival, Uppsala (Sweden) 
8/4 – Festivalle, Valle dei Templi, Agrigento (Italy) 
8/10 – Locus Festival, Masseria Ferragnano, Locorotondo (Italy) 
8/12 – Color Fest, Agriturismo Costantino, Lamezia Terme (Italy) 
8/16 – Overjam Festival, Tolmin (Slovenia)

London Electric Vehicle Company (LEVC) TX via 360 MAGAZINE.

LONDON ELECTRIC VEHICLE COMPANY

There are now more LEVC (London Electric Vehicle Company) TX electric taxis on the streets of London than diesel TX4s, as the capital’s transition to a clean, green EV black cab fleet continues to accelerate.

Highlighting the transition away from fossil fuel, LEVC’s TX taxi – the world’s most advanced electric taxi – now represents more than 40% of official black cabs, with over 6,000 vehicles operating in the capital.

As sales continue to increase, so does the positive contribution LEVC’s TX is making to air quality. Powered by its revolutionary eCity technology, LEVC’s electric TX taxi has traveled more than 534 million miles globally and prevented 162,000 tonnes of CO2 being emitted into the atmosphere, since it was introduced in 2018.

Alex Nan, CEO of LEVC, commented: “We are witnessing a significant tipping point in the push towards cleaner transportation, with the TX overtaking the diesel-powered TX4 as the cab of choice in London. There are now more than 6,000 TX electric taxis operating in the capital, accounting for over 40% of the black cab fleet.

“Since LEVC launched the revolutionary TX taxi, it has successfully delivered an unrivalled sustainable mobility solution, perfectly suited for urban environments. With each new TX on the road, we are preventing thousands of tonnes of harmful emissions, helping to create healthier and happier cities.”

Helen Chapman, Transport for London’s Director of Licensing and Regulation, said: “It is great to see that almost half of the entire taxi fleet is now zero emissions capable and there are now more LEVC TX taxis than any model of diesel black cabs in the capital. Alongside reductions to emissions these modern vehicles deliver a really comfortable experience for both driver and passenger.    

“London’s taxi drivers are rightfully proud to be at the vanguard of cleaning up the city’s toxic air. The step change in the taxi fleet moving to zero emissions capable is an important part of the bold action the Mayor is taking to deal with the public health crisis that is being caused by deadly pollution, and for tackling the climate emergency.”

The TX taxi is an accessible and inclusive vehicle for all, regardless of age or disability. Featuring flexible space for up to six passengers, the vehicle includes an integrated wheelchair ramp enabling the TX to accommodate a forward-facing wheelchair – the only taxi of its kind to do so.

LEVC has recently announced a new brand strategy to become a leading zero-carbon mobility technology company. LEVC’s new direction will see it grow beyond manufacturing the world’s most advanced taxi, the TX, and commit to delivering smart, green, safe, and accessible mobility solutions to more people than ever before.

To find out more, please visit LEVC.com.

Undercover Underage on ID illustration from Vaughn Lowery's move like water and be fluid via 360 MAGAZINE.

UNDERCOVER UNDERAGE on DISCOVERY+

ID’S UNDERCOVER UNDERAGE RETURNS FOR A SECOND SEASON WITH ROO POWELL TAKING DANGEROUS CHILD PREDATORS OFF THE STREETS.

– Season 2 of UNDERCOVER UNDERAGE premieres on Monday, May 1 at 9/8c on ID –

Every day, countless minors are exploited, groomed, and abused in person and online. Enter Roo Powell and her team at the nonprofit SOSA (Safe from Online Sex Abuse), who work in tandem with law enforcement to apprehend child predators by becoming the targets. After a successful first season resulting in four convictions of sexual predators, ID shows SOSA multiplying that number in Season 2 of UNDERCOVER UNDERAGE as the SOSA team relocates to embed with the sheriff’s office in Canadian County, Oklahoma and deploys three new underage decoys. As the team launches the fictitious online accounts for a 15, 14 and even a 12-year-old persona, it’s a race against the clock to identify the ACMs (adults contacting minors) and build a case against the alleged predators to enable law enforcement to make an arrest before the perpetrators can victimize other children. With 16 arrests featured this season, the pressure is palpable over the course of eight explosive and intense all-new episodes. Season 2 of UNDERCOVER UNDERAGE premieres on Monday, May 1 at 9/8c on ID, streaming the same day on discovery+.

Returning this season alongside Roo are social media lead Shelby Chikazawa and photographer and visuals lead Matt Monath. New to this season is SOSA’s director of communications, Jordan Pérez, as well as various team members in support roles for research and evidence. The entire team works directly in conjunction with Canadian County Sheriff’s Office (CCSO) led by Major Adam Flowers, who oversees its ICAC (Internet Crimes Against Children) Task Force, and Sheriff Chris West. Multiple adult decoys are deployed this season with Roo’s guidance including the 12-year-old “Abby,” 14-year-old “Mackenzie,” and 15-year-old “Skylar.” As these young women engage with the ACMs online via their decoy personas, Roo guides them as they process and absorb the impact of the lewd actions and disturbing words intended for actual minors.

Building off the tremendous work of last season, Roo and the team at SOSA continue to carefully craft back stories, social media profiles and photos to help the fictitious decoys transform into teens and tweens and together they work to engage with the alleged online predators to identify them for law enforcement. Once the ACMs engage with the underage decoys, the team communicates with the ACMs via texts, calls and even distressing video chats to gather pieces of information about their real identities. Every adult that contacts the teenage decoys is distinctly told from the outset that they are speaking to an underage girl and is given the opportunity to cease communication at any point. For those who choose to proceed with explicit exchanges with a supposed minor, the team mobilizes quickly to put a name to the offender. Then, once the team at SOSA has enough information for a positive identification, they turn over their findings to law enforcement to make the arrest and get an alleged predator off the streets.

Follow ID social on Facebook, Twitter, Instagram, TikTok and YouTube for exclusive videos, articles and conversations with Roo Powell and the SOSA team. Engage on social using #UndercoverUnderage.

About Roo Powell

Roo Powell is an award-winning writer, child advocate and founder of SOSA, a nonprofit raising awareness and combating online child sex abuse and exploitation. Her writing and work reflect her passion and advocacy for human rights, covering sex trafficking, poverty, race relations, and child wellness.

She has been featured as a writer, speaker and advocate in/at SXSW, Forbes, The Wall Street Journal, FOX News, Good Morning America, CNN Philippines, The Tamron Hall Show, The Independent, Dr. Phil, Nightline, BuzzFeed, NewsNation, The Daily Beast, Huffington Post, Parents, and various other news outlets.

Alongside her day-to-day work at SOSA, Roo serves as an advisor to Spectrum Labs, a venture-backed AI company that keeps over 1 billion+ users safe online through text and audio moderation.

About SOSA

SOSA is a 501(c)3 nonprofit organization that combats online sex abuse and exploitation in collaboration with, and consultation from, law enforcement. Using a variety of tactics — including studying offenders’ language and stratagem — SOSA identifies pockets of the internet where offenders target minors and reports information to various Internet Crimes Against Children task forces throughout the United States.

SOSA supports abuse survivors, spearheads child abuse prevention initiatives, advocates for better and broader online safety, provides empathy-led education to young people, helps build technology that makes online platforms safer and signal boosts the work of other organizations that strive to make a difference for kids all over the world.

About INVESTIGATION DISCOVERY (ID)

Investigation Discovery (ID) is the leading crime network on television, delivering the highest-quality programming to approximately 80 million U.S. households. Viewers can enjoy their favorite shows anytime, anywhere on discovery+, the definitive non-fiction, real-life subscription streaming service. ID’s true-crime programming is also available via the network’s aggregated TV Everywhere offering, IDGO, where fans can access thousands of episodes from the Discovery family of networks. For exclusive web content and bonus material, fans can follow ID on Twitter, Instagram and Facebook or check out the network’s true crime blog, CrimeFeed. Investigation Discovery is owned by Warner Bros. Discovery, a leading global media and entertainment company available in more than 220 countries and territories and 50 languages whose portfolio also includes Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HBO Max, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Pictures, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies and others.

Watch trailer HERE.

Paris Jackson releases new music via 360 MAGAZINE.

Paris Jackson – Bandaid

Singer, songwriter, multi-instrumentalist, actress, and activist paris jackson unveils her new single “bandaid” out today via Republic Records—listen HERE.

Drawing influences from 90’s grunge and alternative, the spirited anthem was sonically inspired by Interpol, Smashing Pumpkins, and Nirvana and lyrically inspired by Andy Hull and Conor Oberst. It follows her critically acclaimed 2022 singles “just you” and “lighthouse.” Last fall, paris debuted “bandaid” live for the first time with a stripped-back, acoustic performance for SPIN—watch it HERE.

Of the song, paris says, “this is the type of music i used to dream of making myself when i was 14 discovering nirvana and pixies for the first time. lyrically it’s the most raw and vulnerable i’ve ever been in any of my songs. it’s the first track i’ve truly let loose and yelled on in the studio, which you can hear in the third chorus, and i feel like that’s why it had to be the title track for my next record.”

She continues, “i’m grateful to have also started producing, and simon oscroft has been the perfect partner to do that with after having learned everything i know from andy and Rob in the studio previously. i’m also deeply honored by my good friend anthony salazar, who, when i said, ‘hit those drums harder than Tommy Lee on wild side,’ did just that. i hope there are people out there that get from it what i got from albums like “i’m wide awake, it’s morning” by bright eyes, a record that truly made me feel heard and understood from the inside out.

paris is currently on tour with The Silversun Pickups across North America—see the upcoming dates below. Last year, she hit the road with The RevivalistsCourteeners, and Royal & the Serpent, in addition to performing her own headline shows in New York and Los Angeles and making her debut at SXSW and Boston Calling. Not to mention, this summer, she’ll perform at more US festivals, including BottleRock and Bonnaroo.

In 2020, paris delivered her debut album, wilted, joined by collaborators Andy Hull and Robert McDowell of Manchester Orchestra. Upon arrival, it captured #1 on the iTunes US Alternative Albums Chart and incited the applause of NPRRolling StoneAssociated PressEntertainment WeeklyE! NewsPeopleNMENYLONRefinery29WWD, and more. Additionally, she ignited late-night television with an emotionally charged rendition of “let down” on Jimmy Kimmel LIVE!paris remained prolific in 2021 with The Struts’ collaboration “Low Key In Love,” before sharing the lost EP as a surprise gift for her fans in early 2022. Last summer, paris re-introduced herself with an honest and raw signature sound, marked by singles “lighthouse” and “just you.” Inspired by 90’s bands like Weezer and Marvelous 3, “lighthouse” was produced by singer, songwriter, musician, and producer Butch Walker and features Mike McCready of Pearl Jam on guitar. paris debuted the song with an electrifying live performance on The Tonight Show Starring Jimmy Fallon.

UPCOMING TOUR DATES

2/24                 Bogart’s                                            Cincinnati, OH*
2/25                 Tempe Beach Park                           Tempe, AZ*
2/28                 The Hall                                            Little Rock, AR*
3/2                   House of Blues                                 New Orleans, LA*
3/4                   Aztec Theatre                                   San Antonio, TX*
3/5                   Tannahill’s Tavern & Music Hall        Fort Worth, TX*
3/7                   House of Blues                                 Houston, TX*
3/9                   Emo’s                                                Austin, TX*
5/26                 BottleRock Festival                           Napa, CA
6/15                 Bonnaroo Festival                             Manchester, TN
*supporting The Silversun Pickups

SOCIALS:

INSTAGRAM |TWITTER | FACEBOOK | YOUTUBE

Photo Credit: NAS BOGADO | @Nashavefun

Reebok and Danielle Guizio collaboration via 360 MAGAZINE.

GUIZIO × Reebok

Reebok and Danielle Guizio Inspire Everyone to Reach Their Peak with Hiking Model.

Reebok and Danielle Guizio unveil the latest capsule collection between the two brands: the GUIZIO x Reebok Club C Cleated. This follows the Club C 85 collaboration from Reebok and Danielle Guizio that debuted in June 2021 and was brought back by popular demand in November 2022.

The GUIZIO x Reebok Club C Cleated utilizes durable construction and advanced technology to provide superior support and comfort even on the toughest terrain. Available in two colorways – Brush Brown (HQ2064) and Harmony Green (HQ2065) – the model features a thick, enduring outsole and a premium suede upper to provide the wearer with a practical and timeless hiking shoe.

The teams at Reebok and Danielle Guizio drew inspiration from the traditional hiking boot and the aspirational idea of reaching your personal peak. This Club C Cleated is meant to inspire the wearer to climb any hurdles they face, featuring a sock liner showing the route to a common destination for us all,
self-actualization.

“It was so important for me to continue this journey from our previous sneaker and reach new meanings that reflect a personal journey,” said Danielle Guizio. “I am eternally grateful for the partnership with Reebok and have enjoyed developing our collaboration further. I wanted this new model to be a continuation of the story developed with our past model and relate back to human nature and self-reflection. With the previous collection telling its story of grounding yourself, it only felt all the more right for this shoe’s meaning to set inspiration intentions to climb high and set your goals knowing you can very well achieve them.”

The GUIZIO x Reebok Club C Cleated will be available in women’s sizing for $160 on danielleguiziony.com beginning February 25th. The collection will then become available on Reebok.com beginning March 3rd.

About Danielle Guizio

New York-based designer Danielle Guizio founded her namesake womenswear label in 2014. Capturing the essence of subversive sensuality and boldness, the designer is inspired above all to empower the wearer and celebrate the female form by pushing boundaries. Woven knits, structured suiting, and signature corsets are emboldened with asymmetrical details, purposeful cut-outs, ruching, and custom hardware. Finding continuous inspiration through the subcultures of New York, the
self-taught designer’s approach to womenswear reflects the spirit of this culture.

About Reebok Design Group

Reebok Design Group (RDG) is the global brand hub of design, development, innovation, marketing, and creative services for Reebok footwear and apparel. As the central source of the brand’s creative vision, RDG provides ongoing support and expertise to Reebok’s network of strategic partners around the world. RDG champions Reebok’s storied heritage, ethos, and DNA to authentically deliver a unified brand directive and consumer experience globally. A division of SPARC Group, RDG is headquartered in Boston, MA.

For more information, visit Reebok.com or for the latest news at News.Reebok.com.

Discover Reebok on Instagram, Twitter, and YouTube.