Posts tagged with "ivy park"

Vaughn Lowery, Armon Hayes, Beyoncé, IVY PARK, Adidas

Adidas × Ivy Park

By Armon Hayes × Vaughn Lowery

“These barriers are not going to stop me,” is the opening line of the latest #Adidas×IVYPARK campaign.

The highly anticipated collaboration with Beyoncé and ADIDAS made the world stop this past weekend. Like her music, the lifestyle brand is inclusive, evoking strength and identity. Gender fluid with neutral color pallets for effortless layering during the time of year. On trend. It’s aesthetically pleasing athleisure with the intended functionality backed by the workmanship of an apparel powerhouse.

The collection includes footwear which will entice any sneakerhead. Four sleek vibrant designs starting at $99 coupled with accessories and branded grillz.

In activation of the release, this week the Beyhive sent orange care packages to various celebrities: Megan Thee StallionReese WitherspoonCiaraCardi B and Diplo. Rolling racks, trunks and boxes were chosen by the superstar herself with ‘love and respect.’

360 MAGAZINE teammates rocked the unisex cargo sweat ($85) paired with matching sweatshirt. The Nite Jogger sneakers ($159) were enunciated with a branded key chain.

And, if you were one of the lucky handpicked few, you received a luggage tag alongside of an inserted note from the Queen Bey herself.

With many of the items being SOLD OUT within hours of its online discharge, this launch is sure to be one of the most successful drops in both brand’s histories. Definitely a strong departure from Topshop (originally a partnership with British billionaire Sir Philip Nigel Ross Green, she’s now the sole owner).

Buy HERE.

Available in select stores.

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Beyoncé,IVY PARK,KO Média,ELLE Canadae,ELLE network,2020 ELLE International Beauty Awards,Karla Welch,Hollywood,athleisure,activewear,sweats,Adidas,Reebok,Vaughn Lowery,360 MAGAZINE,Elle Canada,Canada, Lagardère Group, ELLE Decoration

Beyoncé × ELLE

KO Média is proud to announce that the January issue of ELLE Canadae stars none other than global phenomenon Beyoncé. As she unveils her new Adidas partnership for IVY PARK, Beyoncé offers a rare opportunity in this can’t-miss feature: full access. In an intimate DM session with her fans, the superstar opens up about motherhood, finding time for date nights and how she learned to feel “more womanly and secure” with her curves. “The more I mature, the more I understand my value,” she explains in the piece that hits newsstands in conjunction with ELLE US and UK. “I realized I had to take control of my work and my legacy because I wanted to be able to speak directly to my fans in an honest way.”


The issue also features another exciting ELLE network exclusive: the 2020 ELLE International Beauty Awards. This much-anticipated global event reveals the top 16 products handpicked by ELLE’s esteemed team of international beauty editors—and you won’t want to miss the results.
 
And for those looking for some guidance as we kick off a new decade, look no further than the whopping 30-page astrology guide in ELLE Canada’s January issue, which boasts ultra-entertaining year-ahead forecasts for every sign, an unmissable glossary of every celestial term you’ll need to know in 2020 and asks the important question: should you plan your next vacation based on your sign?
 
Also in this issue: Hollywood’s top stylist Karla Welch talks about the future of fashion, a report on the unlikely problem with clean beauty, a panel of Canada’s top fitness experts share the keys to successful goal setting, and an exclusive unforgettable shoot with Gucci’s one-of-a-kind eveningwear collection.
 
The January issue of ELLE Canada will hit stands today.
 

Beyoncé × Jay-Z Joint Album

Beyoncé and Jay-Z release joint album “Everything Is Love” exclusively on Tidal while on the OTRII tour in the UK. Off the heels of the accomplished Lemonade album and Jay-Z’s 4:44, this album is sure to be a fan favorite.

“Apes**t” directed by Ricky Saiz was filmed at the Louvre in Paris last month.