Posts tagged with "queen bey"

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June Top Stories

It’s official; we’ve hit the midway point of 2022. With such an array of breaking news headlines so far this year, let’s review the most resounding stories in the month of June.

Tulsa Shooting

Four people were killed in a shooting that broke out at a campus hospital in Tulsa, Oklahoma, just eight days after the catastrophic shooting at Robb Elementary School. The gunman, unidentified, was also found dead, producing a total of five fatalities. As the shooting broke out, panic set in as there were “hundreds of rooms and hundreds of people,” located in the hospital, as reported by Richard Meulenberg.

NFL Player Jeff Gladney Dies

After suffering a fatal car accident in Dallas, Arizona Cardinals cornerback Jeff Gladney has passed away. At the scene of the crash, along with Gladney, it was confirmed that Andrea Mercedes Palacios was also killed.

Previous Dallas Cowboys Player Marion Barber Found Dead

Marion Barber, former running back for the Dallas Cowboys, was discovered dead in his Frisco apartment. A complaint about a water leak was reported from Barber’s apartment, and police conducted a welfare check. At the scene, they found Barber neglected and unalive. It is uncertain what the cause of his death was.

Johnny Depp and Amber Heard Defamation Suit Ends

After a strenuous courtroom battle, both Johnny Depp and Amber Heard were found legally responsible for defamation by the jury. Their ultimate decision found Heard slandered Depp in three varying statements, with Depp defaming Heard in one statement.

Regarding the financial components, the jury awarded Depp with $10 million in compensatory damages and $5 million in punitive damages. For Heard, she was awarded $2 million in compensatory damages.  

Jubilee Live Updates: UK kicks off celebrations for Elizabeth II’s 70th year on the throne, United Kingdom

The ‘Trooping the color’ military parade kicks off four days of celebrations across the country for Queen Elizabeth II‘s Platinum Jubilee. Britain’s longest-serving monarch appeared on the balcony of Buckingham Palace with other members of the royal family at 11 am Thursday. Today, June 2nd, is the first of four days of the Platinum Jubilee festivities.

Thousands of people have flocked to the British capital (London) to greet a queen who arrives at the event at the height of her popularity. Many citizens spent the night outdoors, camping on The Mall, the avenue that leads to Buckingham Palace, in order to reserve a place in the front rows and witness the parade of 1,500 officers and the subsequent flight of the Royal Air Force over the Palace.

Police officer will not be charged for a shooting he committed in 2016, Wisconsin

The officer who shot and killed three people in the line of duty over five years will not be charged in the 2016 shooting of a 25-year-old man who was found sleeping inside a car in a park.

La Crosse County District Attorney Tim Gruenke, Milwaukee attorney Scott Hansen and special prosecutors have reported their assessment of the incident and no legal basis has been found to charge and blame former police officer Joseph Mensah for having shot at Jay Anderson.

Phoenix Suffers Mass Shootings

The city of Phoenix, Arizona endured an array of mass shootings in the area. At the end of the month of May, one man was shot at a house party in west Phoenix, leaving an additional five injured.

Only one week later, three separate shootings occurred within 24 hours of each other. In the first, a teenage girl was shot dead at a Phoenix strip mall, with eight enduring injuries. The other two shootings left a teenage boy and a man dead by gunshot wounds.

Shootings in Pennsylvania, Tennessee and Michigan Leave at Least Nine Dead

Saturday June 5 and Sunday June 6 attributed to the United States growing number of mass shootings in the year of 2022. In a shocking turn of events, shootings in Philadelphia, Tennessee and Michigan all broke out.

A fight broke out in Philadelphia that resulted in three people being slain, with 11 others shot in the crossfire. The next shooting occurred near a nightclub in Chattanooga with four people killed, and 14 more people suffering injuries from gunshots. The final shooting of the deadly weekend took place in Saginaw where an additional three people were killed.

JUNETEENTH

Juneteenth, also called Freedom Day, African American Independence Day, Emancipation Day, or Jubilee Day is a federal holiday celebrating the emancipation of slavery in the United States. It commemorates the proclamation of freedom for enslaved persons at Galveston, Texas, on June 19, 1865. Bringing together June and nineteenth, this festival represents pride and solidarity with the black community.

Latest update of the war in Ukraine

The United Nations (UN) denounces that Russia uses rape as a weapon of war. The Russian invasion of Ukraine has led to many allegations of war crimes and abuses perpetrated by Russian soldiers. The UN has corroborated 124 cases of alleged sexual violence committed in Ukraine.

The Secretary-General’s Representative on Sexual Violence in Conflict, Pramila Patten, has stated that “women make up the majority of potential victims”. Of the corroborated total, it indicates that 56 are women. It follows that 41 of the complaints are from girls and seven boys. It includes rape, forced public nudity, attempted rape, and threat of sexual violence.

Britney Spears Ties the Knot with Sam Asghari

The princess of pop herself, Britney Spears, married fiancé Sam Asghari in a magical ceremony Thursday June 9. Dressed by Donatella Versace, the bride and groom both worn custom Versace designs for their big day.

The magical, private evening took place at her Thousand Oaks home in California with around 60 guests. The icon celebrated the special night with some of her dearest friends and family, including Donatella, Paris Hilton, Selena Gomez, Drew Barrymore and Madonna.

A celebration of love and freedom, Britney danced the night away at her well-deserved fairytale wedding.

Justin Bieber Suffers Ramsay Hunt Syndrome

Justin Bieber announced the devastating news that he contracted Ramsay Hunt syndrome, “a neurological disorder characterized by paralysis of the facial nerve,” as defined by RareDiseases.org. Bieber took to his Instagram to announce the news, clarifying his recent cancellation of upcoming shows for the summer.

In a video posted to his Instagram, he showed followers the effects of the virus, stating, “As you can see, this eye is not blinking, I can’t smile on this side of my face, […] This nostril will not move. So full paralysis in this side of my face.”

Continuing he declared, “This is pretty serious, as you can see. I wish this wasn’t the case, but obviously my body’s telling me I gotta slow down.”

Texas Legislator Threatens Bill that would Prohibit Minors from Attending Drag Shows

Following a celebratory “Drag Your Kids to Pride” event held in Dallas, Texas, a Republican legislator has made threats to propose a bill that would forbid children from attending drag shows in the state. The event, held in celebration of Pride month, was described a family-friendly show that fostered honor and commemoration, like many other Pride events held throughout the month of June.

The event reportedly went viral across social media, alarming Texas Republican Bryan Slaton. Slaton took to Twitter to announce he would file a bill to restrict minors from attending drag shows. He stated, “I would never take my children to a drag show and I know Speaker Dade Phelan and my Republican colleagues wouldn’t either, […] The events of this past weekend were horrifying and show a disturbing trend in which perverted adults are obsessed with sexualizing young children.”

His disgust surrounding the celebratory event has alarmed people across the nation, especially after the mass elementary school shooting that occurred in Uvalde, Texas and left 22 dead one month prior.

Drag superstar Alyssa Edwards, originally from Texas, has publicly communicated her discomfort with Republican officials’ responses to the shooting versus the Pride event. Edwards took to TMZ and Twitter with statements, asserting directly to Slaton, “You, sir, have tweeted more about #drag than the loss at #Uvalde. Is this truly about children or politics? #Priorities.”

A group of US senators reaches a minimum agreement to increase gun control, United States

  1. The measures include a revision of the process for purchasing weapons for those under 21 years of age.
  2. The group of senators that has reached an agreement in principle consists of 10 Republicans and 10 Democrats.

A group of United States senators announced on Sunday June 12 an agreement in principle to increase control over firearms, which proposes minimum measures after the mass shootings in a school in Uvalde (Texas) and in a supermarket in Buffalo (New York) . In a statement, the group of senators, both Democrats and Republicans, have indicated that the agreement includes a review of the process for purchasing weapons for those under 21 years of age ( the perpetrators of the #Uvalde and the #Buffalo shootings were both 18 years old).

Rapper Trouble dies after being shot at an apartment complex in Georgia

Atlanta rapper Trouble was shot to death at an apartment complex in Georgia. The Rockdale County Sheriff’s Office confirmed news of the 34-year-old man’s death to local media on Sunday, June 5. According to WSBTV Atlanta, Trouble, whose artist’s real name was Mariel Semonte Orr, was shot around 3:20 a.m. at the Lake St. James apartment complex in Conyers.

Police officers claimed that when they arrived at the crime scene, they found the rapper lying on the ground. He was shot once in the chest and he was pronounced dead at the scene. The rapper’s label, Def Jam, released a statement: “Our thoughts and prayers are with the children, loved ones and fans of Trouble. A true voice for his city and an inspiration for the community he proudly represented. RIP Scoob.”

Bitcoin ATMs become more common, more than 880 machines installed in June already

In recent days, Bitcoin ATM installations around the world have increased, Coin ATM Radar has stated in its recent report. In the first two weeks of June alone, more than 882 Bitcoin ATMs have sprung up in different locations around the world. The increase in the number of these fiat-to-crypto exchange machines is related to the emerging regulation of cryptocurrencies in various countries. Besides, institutional investments in the crypto industry have managed to keep investor appetite intact, so more people have opened up their financial portfolios to also include crypto assets.

On average daily installation is between 16 and 23 crypto ATMs worldwide, data from Coin ATM Radar shows in a report.

Ranchers against the project to lower nitrogen pollution, Netherlands

The Dutch government announced on Friday, June 10, the obligation to lower emissions to 70% in some places and even up to 95% in others, to protect nature. The objective is to attack the emission of nitrogen from cattle that produces their digestion, feces and urine. The Minister for Nature and Nitrogen Policy, Christianne van der Wal, guarantees that it is an “inevitable transition”: “We have to emit much less nitrogen, and unfortunately the agricultural sector emits a lot of nitrogen. They have done a lot to emit less, but for unfortunately it is not enough. We still have to reduce it much more”.

Something that will cause major upheavals in the country’s multimillion-dollar agricultural industry since The Netherlands is the second largest agricultural exporter in the world, after the United States. A definite NO from farmers’ associations; the head of the Netherlands Association for Horticulture and Agriculture, Sjaak van der Tak, replies: “Our members say that it is good enough, that we have reached the limit. That means that we will prepare the appropriate actions to make it clear, in a dignified way, that These plans are unacceptable.”

The new National Museum in Oslo becomes the largest cultural building in the Nordic region

The most striking feature of the new museum is the huge illuminated exhibition hall at the top of the building. It will be used for temporary exhibitions of international importance. The building was designed by architect Kleihues + Schuwerk Gesellschaft von Architekten, with an emphasis on longevity and dignity over sensational architecture. The roof terrace of the new museum offers a unique view of the inner fjord of Oslo. The square in front of the main entrance has become an urban meeting place, with a coffe shop and benches that invite you to enter to rest.

“The new National Museum is the largest museum in the Nordic countries and is built to contain, preserve and display our amazing collection of visual arts, crafts, design and architecture dating back to ancient times and continuing to this day,” explained the director from the National Museum, Karin Hindsbo.

Spanish NASA finally takes off: this is how its space agency should be to be effective, Spain

The Spanish Government will approve today (June 14) the Space Council to promote the start-up in 2023 of the long-awaited Spanish Space Agency. Scientists and engineers from the sector give their opinion on how this body should be and if it is feasible to locate it outside of Madrid.

Mick Jagger tests positive for covid-19, Amsterdam

The Rolling Stones cancel a concert in Amsterdam after singer Mick Jagger tested positive for covid-19. Mick Jagger’s positive status was announced in a statement on the band’s verified Instagram account: “The Rolling Stones have been forced to cancel tonight’s concert in Amsterdam at the Johan Cruijff ArenA, after Mick Jagger tested positive after experiencing COVID symptoms upon arrival at the stadium,” the statement read. “The Rolling Stones deeply regret tonight’s postponement, but the safety of the audience, fellow musicians and touring crew must come first.”

The concert will be rescheduled for a later date and original tickets will be honored. The Rolling Stones’ current summer tour is for the band’s 60th anniversary.

The emotional farewell of the Real Madrid player: Marcelo Vieira, Spain

Marcelo: “I’ve done everything I set out to and leave here feeling happy, I leave a legacy for the youngsters”. “This season I realized that you don’t need to play to be important, you need to be part of a team and understand the coach”, he added.

The football player addressed the media at the press conference held after the tribute and farewell ceremony that took place at Real Madrid City: “I don’t think much about the future, I always live in the moment. It’s hard to leave the club of your life after so much joy, suffering, training, pain, giving your all for the club. Putting on this shirt is a beautiful and powerful thing. The future doesn’t scare me because history’s already been written, I had to do this. I’m pleased with myself and my family’s proud of me too. There’s no uncertainty”.

Current Real Madrid teammates like his compatriots Vinícius Júnior, Éder Militão or Casemiro, former teammates like, Cristiano Ronaldo, Iker Casillas, or Sergio Ramos have wanted to pay tribute on social networks to Marcelo, who leaves the white club after 16 seasons.

Shakira and Gerard Piqué confirm their separation as a couple, Spain

After twelve years together, Shakira and Gerard Piqué separated in the midst of an international scandal. The Colombian singer would have discovered her Spanish husband’s infidelities with a young model and decided to ask for a divorce.

Te felicito‘ (I congratulate you): Shakira’s song whose lyrics all relate to Piqué. After the announcement of the separation, the speculations have not stopped and it has become a highly commented topic on television talk shows. The song has not only become popular for being a danceable theme, but also for the lyrics. And it is that there are many who have related the lyrics of the song with the FC Barcelona footballer on social platforms.

A jihadist attack in Burkina Faso causes 86 deaths and 19,000 displaced, Africa

The number of displaced people after the terrorist attack that took place in northern Burkina Faso on the night of June 11 to 12 and in which 86 people died, amounts to more than 19,000 people, the authorities of the African country reported this past Saturday.

Since 2015, Burkina Faso has been dealing with a jihadist insurgency that has claimed thousands of lives and displaced nearly two million people. The conflict, which is also affecting parts of Niger and Mali, is displacing rural communities and contributing to widespread food shortages.

The left political party makes history and wins the Presidency of Colombia for the first time with Gustavo Petro

With 98.86% of the recognized votes, Petro obtained 11,185,671 votes, equivalent to 50.49%. Gustavo Petro is a 62-year-old Colombian economist and politician, leader of the Political Coalition Historical Pact. he will succeed the president of Colombia, Iván Duque, from next August 7.

Beyonce releases “Break My Soul”

Beyonce released her new song on Monday June 20, and we can safely say that “Break My Soul” did its part in “breaking” the internet. With a house music melody, the single has marked the return of the artist. The new track also reunites queen Bey with bounce music legend Big Freedia, who collaborated on the artist’s 2016 track “Formation.”

VidCon 2022

VidCon returned for the first time in a few years and was held at the Anaheim Convention Center. An array of creators and digital moguls came together at the four-day event. A surplus of panels, vendors, meet and greets and after hour celebrations took place. Sponsored this year for the first time by the popular platform of TikTok, esteemed creators like Charli D’Amelio, MrBeast, Brittany Broski and Nia Sioux were in attendance.

R. Kelly senteced to 30 years prisontime

R. Kelly was sentenced to 30 years in prison for numerous sex trafficking charges. The R&B singer reportedly used his celebrity status throughout his career to coerce young individuals to participate in sexual acts. 

Kelly’s conviction in 2021 found him guilty of one count of racketeering and eight breaches of the Mann Act, which criminalizes the use of “any woman or girl for prostitution or debauchery, or for any other immoral purpose.” 

Beyonce adidas x IVY PARK RODEO collection illustration via Alex Bogdan for use by 360 Magazine

IVY PARK RODEO

adidas and Beyoncé Launch Fourth IVY PARK Collection: “IVY PARK RODEO”

Ditch the ten-gallon hat and say “howdy” to stylish, western wear. adidas and Beyoncé are returning to present the latest adidas x IVY PARK collection. Inspired by the inimitable style and undeniable influence of Black cowboys and cowgirls, the “IVY Park Rodeo” collection celebrates the formidable impact of Black men and women on American Western culture. Beyoncé recently featured the fierce collection on the cover of Harper’s Bazaar. 360 Magazine is impressed at this fashionable collection that brings to light an important history that often goes unspoken. The collection celebrates the oft-hidden history of Black pioneers within cowboy and cowgirl culture and their continued influence and impact on the American Rodeo.

The Collection

A bold celebration of classic Americana reimagined for today, this is a refreshingly contemporary take on classic Western wear. IVY PARK Rodeo is where audacious design meets thoughtfully remixed classic streetwear and athletic wear fused with inspiration from the Black cowboy experience. The collection features 58 adult apparel styles, 5 adult footwear styles, and 13 different accessories. Cowboys and cowgirls of all ages can join in on the fashion show. Boasting dark denim fabrics and washed heavy French terry materials throughout, the apparel and accessories are elevated with unique denim monograms and bold purple glow cow prints. Utilitarian-inspired zips and snap fastenings complete the details.

Highlights from the apparel collection include a denim body suit and wide leg snap pant, a denim tracksuit, a washed French terry hoodie and matching sweatpants, denim chaps, a denim bucket hat, and a small cotton canvas waist bag. The footwear offering is exciting as well, with two colorways of the IVP Ultraboost – one which mimics the look of denim and a new colorway for the IVP Forum Mid. This collection introduces the new IVP Super Sleek “Chunky”, with an exaggerated outsole combined with a classic upper in two dynamic colorways.

The fourth IVY PARK collection launches exclusively on adidas’ website for 24 hours on August 19th and is followed by a wider global launch on August 20th.

adidas x IVY PARK Drop 4 consists of the IVP Super Sleek “Chunky” (priced at $140), the IVP Forum Mid (priced at $150), and the IVP Ultraboost (priced at $200.)

It is clear that adidas x IVY PARK  prioritizes inclusivity and diversity within all of their drops. Within this new capsule, clothing sizes range from XXXS-4XL / 1X-4X. Unisex sizes range from 4 US – 14 US, and specific women’s sizes range from 5 US – 14 US. Clothing prices range from $45 to $200 for adults.

With over 58 adult apparel styles, 5 adult footwear styles, and 13 accessories styles, there are plenty of choices for any wardrobe. Accessories including unisex hats, unisex bags, a denim bucket hat, a durag, socks, and bandanas. Accessory prices range from $25 – $75.

The collection concentrates on centering aesthetically pleasing colors and prints, including Dark Denim, Glory Blue, Dust Purple, Purple Glow, Ambient Blush, Prints are Dark Denim Monogram, Purple Glow Dark, Brown Cow Print. The soft, high-quality fabrics used in this collection include 100% Cotton 16.5oz blue twill denim, 99% Cotton 1% Elastane 10.8oz stretch blue denim, and 100% Cotton 13oz cow print cotton twill denim.

adidas and Beyoncé Introduce Kids’ Apparel for the First time with Fourth adidas x IVY PARK Collection: “IVY PARK Rodeo”

With this fourth launch, for the first time, adidas x IVY PARK introduces their kids’ collection, a capsule line of 16 apparel styles, offering an assortment of looks in sizes 2T-XL. Taking its creative inspiration from the adult collection, the line appeals to fashion conscious grown-ups who have a fresh eye on style and want their ‘mini-me’s’ to enjoy their wardrobe choices with the same enthusiasm and playful attitude towards fashion.

The Collection

A bold celebration of classic Americana reimagined for today, this is a refreshingly contemporary take on classic Western wear. IVY PARK Rodeo is where audacious design meets thoughtfully remixed classic streetwear and athletic wear fused with inspiration from the Black cowboy experience reimagined for the next generation. Highlights from the collection include purple glow cow print tights and a graphic t-shirt which reads ‘brought up rodeo’ in a printed cursive script font, as well as hoodies, shorts, sweatpants, and plain t-shirts.

The fourth IVY PARK collection launches exclusively on adidas’ website for 24 hours on August 19th and is followed by a wider global launch on August 20th.

The adidas x IVY PARK Drop 4 Kids offering consists of 16 kids apparel styles that include foundation and activewear (t-shirts, hoodies, shorts, sweatpants, and tights). Colors used within the collection include Purple Glow, Glory Blue and Ambient Blush and Off-White along with the Purple Cow Print. Clothing sizes range: 2T-XL for kids’ apparel and will be priced from $20 to $65.

  • Foundation: Washed French Terry Hoodie, Sweatpants, Crop and Graphic Tee
  • Active: Base Layer Boys Top and Tight, Woven Windbreaker and Short, Cow Print tight for Girls
Beyonce adidas x IVY PARK RODEO collection image via Kathryn Stelmack at PaulWilmotCommunications via Byl Thompson at Parkwood Entertainment for use by 360 Magazine
Beyonce adidas x IVY PARK RODEO collection image via Kathryn Stelmack at PaulWilmotCommunications via Byl Thompson at Parkwood Entertainment for use by 360 Magazine
Beyonce adidas x IVY PARK RODEO KIDS collection image via Kathryn Stelmack at PaulWilmotCommunications via Byl Thompson at Parkwood Entertainment for use by 360 Magazine
adidas x IVY PARK “FLEX PARK” Swimwear Capsule illustration by Alex Bodgan

Beyoncé × adidas Flex Park

adidas x IVY PARK has returned to present the latest offering in their ongoing adidas x IVY PARK collaborative partnership. This is the brand’s first foray into swim wear, marking an exciting new venture for adidas x IVY PARK. The FLEX PARK swimwear capsule collection emphatically celebrates the empowered spirit of confident self expression and individuality — positively and boldly. This summer, show up and show off in this neon, nostalgic, muscle-beach inspired swim wear.

FLEX, by definition: A boastful statement or display.

Capturing the true essence of summer, the swim-centric collection seeks to inspire anyone and everyone to fearlessly FLEX their best selves. Crafted with self-confidence in mind, the capsule’s ethos is defined by the pursuit of an unabashed representation of who you are.

FLEX PARK brings the nostalgic muscle beach culture to life. The campaign features beauty entrepreneur and fashion influencer, Kristen Noel Crawley, as well as creative multihyphenate and actor, Quincy Brown, alongside body-positive influencer Tabria Majors.

The Collection

Rooted in a mission that continues to push style, functionality, and inclusivity, the FLEX PARK collection is the collaborative partnership’s first foray into swimwear. Boasting a bright neon color palette with contrasting white stripes and accents, the summer capsule serves up the perfect vibe for pool parties or sweltering beach days. Standout pieces include one-piece bathing suits, beach ready cover ups, and sleek two pieces available in sizes XS-4X, as well as a men’s matching shirt and short set, a pair of slides, a bucket hat and bag. Designed to be mixed and matched, the FLEX PARK collection offers something for everyone.

Thoughtfully functional, boldly stylish, and always inclusive, the FLEX PARK capsule launches on July 22nd on Adidaswebsite and will be available in store and at select retailers globally from July 23rd.

adidas x IVY PARK just flexed. How do you flex?

The stylish adidas x IVY PARK Drop 3.5 includes swim wear for all sizes and genders. Clothing sizes range from XS-XL / 1X-4X

Whether you’re looking for bathing suits, coverups, or swim accessories, this capsule collection has someone for everyone. The drop consists of the first adidas x IVY PARK unisex slides, priced at $75. These unisex slides size range in whole sizes from 5 – 15 US.

The collection boasts women’s swimsuits and coverups, as well as men’s swim shorts + shirts. All clothing is priced between $45 to $75. The drop also showcases beach-ready accessories, including unisex hats, a towel, a water bottle, and a tote bag. Accessory prices range from $40 to $120.

Stand out this summer in vibrant colors, including Solar Orange, Screaming Orange, and White. Fun prints, such as the IVY PARK monogram, make for more eye-catching collection details. Fabrics used within the launch include polyester swim materials containing a minimum of 85% recycled content, performance stretch woven, chiffon, and performance mesh fabric.

adidas x IVY PARK “FLEX PARK” Swimwear Capsule image via Kathryn Stelmack at PaulWilmotCommunications from Byl Thompson at Park Wood Entertainment for use by 360 Magazine
adidas x IVY PARK “FLEX PARK” Swimwear Capsule image via Kathryn Stelmack at PaulWilmotCommunications from Byl Thompson at Park Wood Entertainment for use by 360 Magazine
adidas x IVY PARK “FLEX PARK” Swimwear Capsule image via Kathryn Stelmack at PaulWilmotCommunications from Byl Thompson at Park Wood Entertainment for use by 360 Magazine
adidas x IVY PARK “FLEX PARK” Swimwear Capsule image via Kathryn Stelmack at PaulWilmotCommunications from Byl Thompson at Park Wood Entertainment for use by 360 Magazine
Kaelen Felix illustration for Beyoncé Ivy park and adidas capsule collection for 360 magazine article

Adidas x ICY PARK

By: Emily Bunn x Vaughn Lowery

The third collection of the Adidas x IVY PARK collaboration, coolly dubbed “ICY PARK,” is sure to freeze sneakerheads in their tracks in awe. Advertised with snowy slopes and alpine adventures, the collaboration features a host of ultra-chill, fashionable, and inclusive garments and footwear. The new collection sold out almost immediately after its prior internet release on January 25th, and flew off in-store shelves just as quickly. The third Adidas x IVY PARK collection will be released on February 19th online, and on February 20th in stores.

The ICY PARK collection includes a variety of outerwear options, as well as five new styles of IVY PARK sneakers. The collection is incredibly inclusive, with a range of clothing size options from XXXS-4X including: women’s tight fit, women’s regular fit, women’s oversized, gender-neutral regular fit and gender-neutral oversized. Further, the expansion of the IVY PARK sneaker line introduces the IVY PARK Ultra Boost, Forum Lo, Forum Mid, and Super Sleek sneakers. Finally, the IVY PARK Super Sleek Boot boasts comfort and ski-ready style.

Further, several apparel and accessories emblazoned with the IVY PARK monogram will also be released in the collection. These include an IVY PARK ski pass, water bottle, lanyard, face cover, and press-on nail polish stickers.

IVY PARK LLC, while a small company consisting of just ten employees, has generated $2.80 million in sales. The owner of the company, Beyonce, has commented in a statement:

“It’s a dream come true to re-launch IVY PARK as the sole owner.”

In 2016, Beyonce had originally partnered with clothing line Topshop, but sexual harassment claims about the company’s owner, Philip Green, caused her to pull the line. Queen Bey regained sole control of IVY PARK after purchasing back shares from Green in 2017, and is now looking toward the company’s future with more optimism than ever. Beyonce’s collaboration with Adidas impressively marks her as the first Black woman to be the sole owner of an athleisure brand.

Beyonce advertised the collection in a commercial with Adidas, in which she wears a jewel-encrusted helmet with light-reflective outerwear garments, among a host of other equally encapsulating outfit choices, mostly revolving around cold weather gear. The shoot also features several shots of snowy mountains, notable artists and models such as Hailey Beiber, Gucci Mane, Kaash Paige, Akesha Murray, Shi Gray, and Kyla Coleman on ski lifts, and Beyonce herself romping around in a whimsical winter wonderland.

Adidas’ collaborations with Kanye and Beyonce have boosted the company’s popularity, threatening Nike with some major clout and competition. Adidas reports that the company predicts the success of IVY PARK will eventually surpass the sales of Kanye’s 2015 Yeezy launch. Senior footwear analyst at NPD Group, Matt Powell, commented on the predicted success of Beyonce’s brand:

“Initially, IVY PARK will be smaller than Yeezy, but IVY PARK has the potential to be larger, if managed properly”, he continues, [the] “best way to build a brand is to have it sell out,” he says. “Scarcity drives demand.”

It is likely that the third IVY PARK collection will sell out as quickly as its first two iterations when it is released on February 19th via the Adidas online shop, and February 20th in stores. To view the collection, please visit Adidas’s website.

Beyoncé – Black Is King

By Eamonn Burke

Last week, Beyoncé released the second trailer for her upcoming film Black is King, set to release on July 31. The production is a visual album that will feature multiple celebrity cameos including Jay-Z and Lupita Nyong’o, as seen in the trailer. Coming one year after Disney’s lasted adaption of the The Lion King, the film spins the old story into a tale of a young kings ascendence into power that represents the journey of black families worldwide. Although the new trailer is not much longer than the previous teaser, it offers a deeper look into the story: “Life is a set of choices. Lead, or be led astray. Follow your light, or lose it” Beyoncé’s opening voiceover says.

Beyoncé called the project a “labor of love” and adds that “The events of 2020 have made the film’s vision and message even more relevant.” However, the film has not gone without controversy. Many have criticized the film for cultural appropriation and for “romanticizing Africa.” One such critic is black feminist Jade Bentil at the University of Oxford, who tweeted this statement:

“The repeated tropes/symbolic gestures that homogenise & essentialise thousands of African cultures in service of securing the terrain for Black capitalist possibilities & futures is tired.”

Other criticisms include glorifying African cultures inappropriately and creating false aesthetics. Scenes from the trailer such as Beyoncé riding a horse dressed in animal hide and her excessive jewelry have created controversy about how she is portraying African culture.

Vaughn Lowery, Armon Hayes, Beyoncé, IVY PARK, Adidas

Adidas × Ivy Park

By Armon Hayes × Vaughn Lowery

“These barriers are not going to stop me,” is the opening line of the latest #Adidas×IVYPARK campaign.

The highly anticipated collaboration with Beyoncé and ADIDAS made the world stop this past weekend. Like her music, the lifestyle brand is inclusive, evoking strength and identity. Gender fluid with neutral color pallets for effortless layering during the time of year. On trend. It’s aesthetically pleasing athleisure with the intended functionality backed by the workmanship of an apparel powerhouse.

The collection includes footwear which will entice any sneakerhead. Four sleek vibrant designs starting at $99 coupled with accessories and branded grillz.

In activation of the release, this week the Beyhive sent orange care packages to various celebrities: Megan Thee StallionReese WitherspoonCiaraCardi B and Diplo. Rolling racks, trunks and boxes were chosen by the superstar herself with ‘love and respect.’

360 MAGAZINE teammates rocked the unisex cargo sweat ($85) paired with matching sweatshirt. The Nite Jogger sneakers ($159) were enunciated with a branded key chain.

And, if you were one of the lucky handpicked few, you received a luggage tag alongside of an inserted note from the Queen Bey herself.

With many of the items being SOLD OUT within hours of its online discharge, this launch is sure to be one of the most successful drops in both brand’s histories. Definitely a strong departure from Topshop (originally a partnership with British billionaire Sir Philip Nigel Ross Green, she’s now the sole owner).

Buy HERE.

Available in select stores.

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