Posts tagged with "queen bey"

Beyonce adidas x IVY PARK RODEO collection illustration via Alex Bogdan for use by 360 Magazine

IVY PARK RODEO

adidas and Beyoncé Launch Fourth IVY PARK Collection: “IVY PARK RODEO”

Ditch the ten-gallon hat and say “howdy” to stylish, western wear. adidas and Beyoncé are returning to present the latest adidas x IVY PARK collection. Inspired by the inimitable style and undeniable influence of Black cowboys and cowgirls, the “IVY Park Rodeo” collection celebrates the formidable impact of Black men and women on American Western culture. Beyoncé recently featured the fierce collection on the cover of Harper’s Bazaar. 360 Magazine is impressed at this fashionable collection that brings to light an important history that often goes unspoken. The collection celebrates the oft-hidden history of Black pioneers within cowboy and cowgirl culture and their continued influence and impact on the American Rodeo.

The Collection

A bold celebration of classic Americana reimagined for today, this is a refreshingly contemporary take on classic Western wear. IVY PARK Rodeo is where audacious design meets thoughtfully remixed classic streetwear and athletic wear fused with inspiration from the Black cowboy experience. The collection features 58 adult apparel styles, 5 adult footwear styles, and 13 different accessories. Cowboys and cowgirls of all ages can join in on the fashion show. Boasting dark denim fabrics and washed heavy French terry materials throughout, the apparel and accessories are elevated with unique denim monograms and bold purple glow cow prints. Utilitarian-inspired zips and snap fastenings complete the details.

Highlights from the apparel collection include a denim body suit and wide leg snap pant, a denim tracksuit, a washed French terry hoodie and matching sweatpants, denim chaps, a denim bucket hat, and a small cotton canvas waist bag. The footwear offering is exciting as well, with two colorways of the IVP Ultraboost – one which mimics the look of denim and a new colorway for the IVP Forum Mid. This collection introduces the new IVP Super Sleek “Chunky”, with an exaggerated outsole combined with a classic upper in two dynamic colorways.

The fourth IVY PARK collection launches exclusively on adidas’ website for 24 hours on August 19th and is followed by a wider global launch on August 20th.

adidas x IVY PARK Drop 4 consists of the IVP Super Sleek “Chunky” (priced at $140), the IVP Forum Mid (priced at $150), and the IVP Ultraboost (priced at $200.)

It is clear that adidas x IVY PARK  prioritizes inclusivity and diversity within all of their drops. Within this new capsule, clothing sizes range from XXXS-4XL / 1X-4X. Unisex sizes range from 4 US – 14 US, and specific women’s sizes range from 5 US – 14 US. Clothing prices range from $45 to $200 for adults.

With over 58 adult apparel styles, 5 adult footwear styles, and 13 accessories styles, there are plenty of choices for any wardrobe. Accessories including unisex hats, unisex bags, a denim bucket hat, a durag, socks, and bandanas. Accessory prices range from $25 – $75.

The collection concentrates on centering aesthetically pleasing colors and prints, including Dark Denim, Glory Blue, Dust Purple, Purple Glow, Ambient Blush, Prints are Dark Denim Monogram, Purple Glow Dark, Brown Cow Print. The soft, high-quality fabrics used in this collection include 100% Cotton 16.5oz blue twill denim, 99% Cotton 1% Elastane 10.8oz stretch blue denim, and 100% Cotton 13oz cow print cotton twill denim.

adidas and Beyoncé Introduce Kids’ Apparel for the First time with Fourth adidas x IVY PARK Collection: “IVY PARK Rodeo”

With this fourth launch, for the first time, adidas x IVY PARK introduces their kids’ collection, a capsule line of 16 apparel styles, offering an assortment of looks in sizes 2T-XL. Taking its creative inspiration from the adult collection, the line appeals to fashion conscious grown-ups who have a fresh eye on style and want their ‘mini-me’s’ to enjoy their wardrobe choices with the same enthusiasm and playful attitude towards fashion.

The Collection

A bold celebration of classic Americana reimagined for today, this is a refreshingly contemporary take on classic Western wear. IVY PARK Rodeo is where audacious design meets thoughtfully remixed classic streetwear and athletic wear fused with inspiration from the Black cowboy experience reimagined for the next generation. Highlights from the collection include purple glow cow print tights and a graphic t-shirt which reads ‘brought up rodeo’ in a printed cursive script font, as well as hoodies, shorts, sweatpants, and plain t-shirts.

The fourth IVY PARK collection launches exclusively on adidas’ website for 24 hours on August 19th and is followed by a wider global launch on August 20th.

The adidas x IVY PARK Drop 4 Kids offering consists of 16 kids apparel styles that include foundation and activewear (t-shirts, hoodies, shorts, sweatpants, and tights). Colors used within the collection include Purple Glow, Glory Blue and Ambient Blush and Off-White along with the Purple Cow Print. Clothing sizes range: 2T-XL for kids’ apparel and will be priced from $20 to $65.

  • Foundation: Washed French Terry Hoodie, Sweatpants, Crop and Graphic Tee
  • Active: Base Layer Boys Top and Tight, Woven Windbreaker and Short, Cow Print tight for Girls
Beyonce adidas x IVY PARK RODEO collection image via Kathryn Stelmack at PaulWilmotCommunications via Byl Thompson at Parkwood Entertainment for use by 360 Magazine
Beyonce adidas x IVY PARK RODEO collection image via Kathryn Stelmack at PaulWilmotCommunications via Byl Thompson at Parkwood Entertainment for use by 360 Magazine
Beyonce adidas x IVY PARK RODEO KIDS collection image via Kathryn Stelmack at PaulWilmotCommunications via Byl Thompson at Parkwood Entertainment for use by 360 Magazine
adidas x IVY PARK “FLEX PARK” Swimwear Capsule illustration by Alex Bodgan

Beyoncé × adidas Flex Park

adidas x IVY PARK has returned to present the latest offering in their ongoing adidas x IVY PARK collaborative partnership. This is the brand’s first foray into swim wear, marking an exciting new venture for adidas x IVY PARK. The FLEX PARK swimwear capsule collection emphatically celebrates the empowered spirit of confident self expression and individuality — positively and boldly. This summer, show up and show off in this neon, nostalgic, muscle-beach inspired swim wear.

FLEX, by definition: A boastful statement or display.

Capturing the true essence of summer, the swim-centric collection seeks to inspire anyone and everyone to fearlessly FLEX their best selves. Crafted with self-confidence in mind, the capsule’s ethos is defined by the pursuit of an unabashed representation of who you are.

FLEX PARK brings the nostalgic muscle beach culture to life. The campaign features beauty entrepreneur and fashion influencer, Kristen Noel Crawley, as well as creative multihyphenate and actor, Quincy Brown, alongside body-positive influencer Tabria Majors.

The Collection

Rooted in a mission that continues to push style, functionality, and inclusivity, the FLEX PARK collection is the collaborative partnership’s first foray into swimwear. Boasting a bright neon color palette with contrasting white stripes and accents, the summer capsule serves up the perfect vibe for pool parties or sweltering beach days. Standout pieces include one-piece bathing suits, beach ready cover ups, and sleek two pieces available in sizes XS-4X, as well as a men’s matching shirt and short set, a pair of slides, a bucket hat and bag. Designed to be mixed and matched, the FLEX PARK collection offers something for everyone.

Thoughtfully functional, boldly stylish, and always inclusive, the FLEX PARK capsule launches on July 22nd on Adidaswebsite and will be available in store and at select retailers globally from July 23rd.

adidas x IVY PARK just flexed. How do you flex?

The stylish adidas x IVY PARK Drop 3.5 includes swim wear for all sizes and genders. Clothing sizes range from XS-XL / 1X-4X

Whether you’re looking for bathing suits, coverups, or swim accessories, this capsule collection has someone for everyone. The drop consists of the first adidas x IVY PARK unisex slides, priced at $75. These unisex slides size range in whole sizes from 5 – 15 US.

The collection boasts women’s swimsuits and coverups, as well as men’s swim shorts + shirts. All clothing is priced between $45 to $75. The drop also showcases beach-ready accessories, including unisex hats, a towel, a water bottle, and a tote bag. Accessory prices range from $40 to $120.

Stand out this summer in vibrant colors, including Solar Orange, Screaming Orange, and White. Fun prints, such as the IVY PARK monogram, make for more eye-catching collection details. Fabrics used within the launch include polyester swim materials containing a minimum of 85% recycled content, performance stretch woven, chiffon, and performance mesh fabric.

adidas x IVY PARK “FLEX PARK” Swimwear Capsule image via Kathryn Stelmack at PaulWilmotCommunications from Byl Thompson at Park Wood Entertainment for use by 360 Magazine
adidas x IVY PARK “FLEX PARK” Swimwear Capsule image via Kathryn Stelmack at PaulWilmotCommunications from Byl Thompson at Park Wood Entertainment for use by 360 Magazine
adidas x IVY PARK “FLEX PARK” Swimwear Capsule image via Kathryn Stelmack at PaulWilmotCommunications from Byl Thompson at Park Wood Entertainment for use by 360 Magazine
adidas x IVY PARK “FLEX PARK” Swimwear Capsule image via Kathryn Stelmack at PaulWilmotCommunications from Byl Thompson at Park Wood Entertainment for use by 360 Magazine
Kaelen Felix illustration for Beyoncé Ivy park and adidas capsule collection for 360 magazine article

Adidas x ICY PARK

By: Emily Bunn x Vaughn Lowery

The third collection of the Adidas x IVY PARK collaboration, coolly dubbed “ICY PARK,” is sure to freeze sneakerheads in their tracks in awe. Advertised with snowy slopes and alpine adventures, the collaboration features a host of ultra-chill, fashionable, and inclusive garments and footwear. The new collection sold out almost immediately after its prior internet release on January 25th, and flew off in-store shelves just as quickly. The third Adidas x IVY PARK collection will be released on February 19th online, and on February 20th in stores.

The ICY PARK collection includes a variety of outerwear options, as well as five new styles of IVY PARK sneakers. The collection is incredibly inclusive, with a range of clothing size options from XXXS-4X including: women’s tight fit, women’s regular fit, women’s oversized, gender-neutral regular fit and gender-neutral oversized. Further, the expansion of the IVY PARK sneaker line introduces the IVY PARK Ultra Boost, Forum Lo, Forum Mid, and Super Sleek sneakers. Finally, the IVY PARK Super Sleek Boot boasts comfort and ski-ready style.

Further, several apparel and accessories emblazoned with the IVY PARK monogram will also be released in the collection. These include an IVY PARK ski pass, water bottle, lanyard, face cover, and press-on nail polish stickers.

IVY PARK LLC, while a small company consisting of just ten employees, has generated $2.80 million in sales. The owner of the company, Beyonce, has commented in a statement:

“It’s a dream come true to re-launch IVY PARK as the sole owner.”

In 2016, Beyonce had originally partnered with clothing line Topshop, but sexual harassment claims about the company’s owner, Philip Green, caused her to pull the line. Queen Bey regained sole control of IVY PARK after purchasing back shares from Green in 2017, and is now looking toward the company’s future with more optimism than ever. Beyonce’s collaboration with Adidas impressively marks her as the first Black woman to be the sole owner of an athleisure brand.

Beyonce advertised the collection in a commercial with Adidas, in which she wears a jewel-encrusted helmet with light-reflective outerwear garments, among a host of other equally encapsulating outfit choices, mostly revolving around cold weather gear. The shoot also features several shots of snowy mountains, notable artists and models such as Hailey Beiber, Gucci Mane, Kaash Paige, Akesha Murray, Shi Gray, and Kyla Coleman on ski lifts, and Beyonce herself romping around in a whimsical winter wonderland.

Adidas’ collaborations with Kanye and Beyonce have boosted the company’s popularity, threatening Nike with some major clout and competition. Adidas reports that the company predicts the success of IVY PARK will eventually surpass the sales of Kanye’s 2015 Yeezy launch. Senior footwear analyst at NPD Group, Matt Powell, commented on the predicted success of Beyonce’s brand:

“Initially, IVY PARK will be smaller than Yeezy, but IVY PARK has the potential to be larger, if managed properly”, he continues, [the] “best way to build a brand is to have it sell out,” he says. “Scarcity drives demand.”

It is likely that the third IVY PARK collection will sell out as quickly as its first two iterations when it is released on February 19th via the Adidas online shop, and February 20th in stores. To view the collection, please visit Adidas’s website.

Beyoncé – Black Is King

By Eamonn Burke

Last week, Beyoncé released the second trailer for her upcoming film Black is King, set to release on July 31. The production is a visual album that will feature multiple celebrity cameos including Jay-Z and Lupita Nyong’o, as seen in the trailer. Coming one year after Disney’s lasted adaption of the The Lion King, the film spins the old story into a tale of a young kings ascendence into power that represents the journey of black families worldwide. Although the new trailer is not much longer than the previous teaser, it offers a deeper look into the story: “Life is a set of choices. Lead, or be led astray. Follow your light, or lose it” Beyoncé’s opening voiceover says.

Beyoncé called the project a “labor of love” and adds that “The events of 2020 have made the film’s vision and message even more relevant.” However, the film has not gone without controversy. Many have criticized the film for cultural appropriation and for “romanticizing Africa.” One such critic is black feminist Jade Bentil at the University of Oxford, who tweeted this statement:

“The repeated tropes/symbolic gestures that homogenise & essentialise thousands of African cultures in service of securing the terrain for Black capitalist possibilities & futures is tired.”

Other criticisms include glorifying African cultures inappropriately and creating false aesthetics. Scenes from the trailer such as Beyoncé riding a horse dressed in animal hide and her excessive jewelry have created controversy about how she is portraying African culture.

Vaughn Lowery, Armon Hayes, Beyoncé, IVY PARK, Adidas

Adidas × Ivy Park

By Armon Hayes × Vaughn Lowery

“These barriers are not going to stop me,” is the opening line of the latest #Adidas×IVYPARK campaign.

The highly anticipated collaboration with Beyoncé and ADIDAS made the world stop this past weekend. Like her music, the lifestyle brand is inclusive, evoking strength and identity. Gender fluid with neutral color pallets for effortless layering during the time of year. On trend. It’s aesthetically pleasing athleisure with the intended functionality backed by the workmanship of an apparel powerhouse.

The collection includes footwear which will entice any sneakerhead. Four sleek vibrant designs starting at $99 coupled with accessories and branded grillz.

In activation of the release, this week the Beyhive sent orange care packages to various celebrities: Megan Thee StallionReese WitherspoonCiaraCardi B and Diplo. Rolling racks, trunks and boxes were chosen by the superstar herself with ‘love and respect.’

360 MAGAZINE teammates rocked the unisex cargo sweat ($85) paired with matching sweatshirt. The Nite Jogger sneakers ($159) were enunciated with a branded key chain.

And, if you were one of the lucky handpicked few, you received a luggage tag alongside of an inserted note from the Queen Bey herself.

With many of the items being SOLD OUT within hours of its online discharge, this launch is sure to be one of the most successful drops in both brand’s histories. Definitely a strong departure from Topshop (originally a partnership with British billionaire Sir Philip Nigel Ross Green, she’s now the sole owner).

Buy HERE.

Available in select stores.

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