Posts tagged with "Collection Drop"

Beyonce adidas x IVY PARK RODEO collection illustration via Alex Bogdan for use by 360 Magazine

IVY PARK RODEO

adidas and Beyoncé Launch Fourth IVY PARK Collection: “IVY PARK RODEO”

Ditch the ten-gallon hat and say “howdy” to stylish, western wear. adidas and Beyoncé are returning to present the latest adidas x IVY PARK collection. Inspired by the inimitable style and undeniable influence of Black cowboys and cowgirls, the “IVY Park Rodeo” collection celebrates the formidable impact of Black men and women on American Western culture. Beyoncé recently featured the fierce collection on the cover of Harper’s Bazaar. 360 Magazine is impressed at this fashionable collection that brings to light an important history that often goes unspoken. The collection celebrates the oft-hidden history of Black pioneers within cowboy and cowgirl culture and their continued influence and impact on the American Rodeo.

The Collection

A bold celebration of classic Americana reimagined for today, this is a refreshingly contemporary take on classic Western wear. IVY PARK Rodeo is where audacious design meets thoughtfully remixed classic streetwear and athletic wear fused with inspiration from the Black cowboy experience. The collection features 58 adult apparel styles, 5 adult footwear styles, and 13 different accessories. Cowboys and cowgirls of all ages can join in on the fashion show. Boasting dark denim fabrics and washed heavy French terry materials throughout, the apparel and accessories are elevated with unique denim monograms and bold purple glow cow prints. Utilitarian-inspired zips and snap fastenings complete the details.

Highlights from the apparel collection include a denim body suit and wide leg snap pant, a denim tracksuit, a washed French terry hoodie and matching sweatpants, denim chaps, a denim bucket hat, and a small cotton canvas waist bag. The footwear offering is exciting as well, with two colorways of the IVP Ultraboost – one which mimics the look of denim and a new colorway for the IVP Forum Mid. This collection introduces the new IVP Super Sleek “Chunky”, with an exaggerated outsole combined with a classic upper in two dynamic colorways.

The fourth IVY PARK collection launches exclusively on adidas’ website for 24 hours on August 19th and is followed by a wider global launch on August 20th.

adidas x IVY PARK Drop 4 consists of the IVP Super Sleek “Chunky” (priced at $140), the IVP Forum Mid (priced at $150), and the IVP Ultraboost (priced at $200.)

It is clear that adidas x IVY PARK  prioritizes inclusivity and diversity within all of their drops. Within this new capsule, clothing sizes range from XXXS-4XL / 1X-4X. Unisex sizes range from 4 US – 14 US, and specific women’s sizes range from 5 US – 14 US. Clothing prices range from $45 to $200 for adults.

With over 58 adult apparel styles, 5 adult footwear styles, and 13 accessories styles, there are plenty of choices for any wardrobe. Accessories including unisex hats, unisex bags, a denim bucket hat, a durag, socks, and bandanas. Accessory prices range from $25 – $75.

The collection concentrates on centering aesthetically pleasing colors and prints, including Dark Denim, Glory Blue, Dust Purple, Purple Glow, Ambient Blush, Prints are Dark Denim Monogram, Purple Glow Dark, Brown Cow Print. The soft, high-quality fabrics used in this collection include 100% Cotton 16.5oz blue twill denim, 99% Cotton 1% Elastane 10.8oz stretch blue denim, and 100% Cotton 13oz cow print cotton twill denim.

adidas and Beyoncé Introduce Kids’ Apparel for the First time with Fourth adidas x IVY PARK Collection: “IVY PARK Rodeo”

With this fourth launch, for the first time, adidas x IVY PARK introduces their kids’ collection, a capsule line of 16 apparel styles, offering an assortment of looks in sizes 2T-XL. Taking its creative inspiration from the adult collection, the line appeals to fashion conscious grown-ups who have a fresh eye on style and want their ‘mini-me’s’ to enjoy their wardrobe choices with the same enthusiasm and playful attitude towards fashion.

The Collection

A bold celebration of classic Americana reimagined for today, this is a refreshingly contemporary take on classic Western wear. IVY PARK Rodeo is where audacious design meets thoughtfully remixed classic streetwear and athletic wear fused with inspiration from the Black cowboy experience reimagined for the next generation. Highlights from the collection include purple glow cow print tights and a graphic t-shirt which reads ‘brought up rodeo’ in a printed cursive script font, as well as hoodies, shorts, sweatpants, and plain t-shirts.

The fourth IVY PARK collection launches exclusively on adidas’ website for 24 hours on August 19th and is followed by a wider global launch on August 20th.

The adidas x IVY PARK Drop 4 Kids offering consists of 16 kids apparel styles that include foundation and activewear (t-shirts, hoodies, shorts, sweatpants, and tights). Colors used within the collection include Purple Glow, Glory Blue and Ambient Blush and Off-White along with the Purple Cow Print. Clothing sizes range: 2T-XL for kids’ apparel and will be priced from $20 to $65.

  • Foundation: Washed French Terry Hoodie, Sweatpants, Crop and Graphic Tee
  • Active: Base Layer Boys Top and Tight, Woven Windbreaker and Short, Cow Print tight for Girls
Beyonce adidas x IVY PARK RODEO collection image via Kathryn Stelmack at PaulWilmotCommunications via Byl Thompson at Parkwood Entertainment for use by 360 Magazine
Beyonce adidas x IVY PARK RODEO collection image via Kathryn Stelmack at PaulWilmotCommunications via Byl Thompson at Parkwood Entertainment for use by 360 Magazine
Beyonce adidas x IVY PARK RODEO KIDS collection image via Kathryn Stelmack at PaulWilmotCommunications via Byl Thompson at Parkwood Entertainment for use by 360 Magazine
Champion Fashion illustration by Heather Skovlund for 360 Magazine

Champion Athleticwear × New Artist Series

Champion Athleticwear Unveils New Artist Series Supporting Talent Across The Country

Series Features Four Artists, each with a Collection Defined by Authentic, Inspired, Grassroots Voices

Champion Athleticwear, makers of authentic athletic apparel since 1919, is introducing an Artist Series to celebrate the diversity of talent and creativity found across the United States.  The series features four street artists who have unique perspectives on design, fashion and personal expression. The artists have ties to cities across the country, including New York City, Chicago and Seattle.

The first drop is from Ricardo Gonzalez, a designer and artist from Durango, Mexico, currently based in Brooklyn, New York, who lives by the philosophy, “IT’S A LIVING,” which inspires his work. Ricardo uses typography as his medium and has incorporated his signature script into a variety of work spanning large-scale murals to commercial work for brands to simple stickers seen on the streets.   As part of the collection drop, Champion commissioned Ricardo to create one of his signature murals in Brooklyn, New York.

Ricardo’s vibrant, colorful script style will appear on a limited collection of Reverse Weave hoodies, heritage graphic tees and Reverse Weave cut-off shorts for men and Reverse Weave cropped cutoff hoodies, heritage graphic tees and Reverse Weave shorts for women. The apparel has black, oxford gray, white and scarlet colors supporting neon text overlay of phrases including “Better Yourself,” “Keep Tryin’,” “The Way Up” and “Change The Future.”  Ricardo hopes his signature positive messages and uplifting designs unify people together during these challenging times.

“As an artist and designer, it means so much to me to collaborate with Champion on an inclusive collection that promotes my positive aesthetic to the masses,” said Ricardo Gonzalez.  “The phrases we chose for this collection fit really well with Champion’s philosophy. My favorite piece is “Better Yourself,” as it expresses self-improvement and what it means to be competitive as a Champion.  I hope when people wear my Champion pieces that they feel empowered and like a Champion.”

Apparel in Ricardo’s It’s A Living collection ranges from $35 to $75 in sizes XS through 2XL and will be in Champion retail stores and online at Champion.com, Champs Sports and Footaction beginning May 12, 2021. Each Artist Series drop will be available for a limited time with Brooklyn-based neon artist Adam Fu, up next in the series. Fu will be followed later this year by New York-based Steffi Lynn and Chicago-based Merlot. 

“Champion is founded on the principles of inclusion, creativity and self-expression,” said Jon Ram, group president of global activewear for Hanesbrands Inc. “and we are dedicated to fostering up-and-coming talent. The Artist Series is an exciting new chapter in our commitment to supporting a wide range of artists with the goal of inspiring all consumers to be their own Champion through their apparel – the ultimate form of self-expression.”

Ram added that Champion is committed to creating a better world for the champions of today and tomorrow where all are included.  The Artist Series adds a new dimension to the brand, which is known for increasing access to sports in a number of ways, including providing apparel and uniforms to Special Olympics USA, Urban Dove and NBPA Summer Camps.

To learn more about Champion’s Artist Series drops, visit Champion and follow the brand on InstagramTikTokTwitter and Facebook.

About Champion

Since 1919, Champion Athleticwear has offered a full line of innovative athletic apparel for men and women including activewear, sweats, tees, sports bras, team uniforms, footwear and accessories. Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for its consumers. Champion Athleticwear can be purchased at department stores, sporting goods, specialty retailers, and at Champion. For more information, please contact us at 1-800-315-0563 or at Facebook, follow us on Twitter or on Instagram. Champion is a brand of HanesBrands.