Posts tagged with "HanesBrands"

Champion × The Renewal Workshop illustration by Anh Hoang use for 360 Magazine

Champion × The Renewal Workshop

Champion® Athleticwear Partners with The Renewal Workshop to Give Consumers Additional Eco-Friendly Apparel Choices.

Brand launches new collection that expands responsibly made products and supports “Be Your Own Champion” campaign

As part of its global “Be Your Own Champion” campaign, Champion Athleticwear today announced that it has launched Champion Renewed in partnership with The Renewal Workshop – a company that renews apparel that would have otherwise gone into landfill.

The partnership helps extend the lifespan of the brand’s apparel and reduce waste, while supporting the “Be Your Own Champion” campaign inspired by Champion’s consumers – who care as much about how they play the game as the end result. It also articulates the brand’s commitment to designing stylish, athletic apparel and footwear that enables everyone to be a champion by confidently expressing themselves … and feel good while doing it.

The exclusive, Champion Renewed line features the brand’s iconic Reverse Weave® sweatshirts renewed by The Renewal Workshop. The collection ranges from $30-$45 (40% off the original MSRP) and is available at Here.

“To us, ‘Be Your Own Champion’ means encouraging consumers to do things the right way and do them with heart – both on and off the field,” said Jon Ram, group president of global activewear for HanesBrands. “Extending the life of apparel that would have likely ended up in landfill is part of that effort, and it gives our consumers yet another reason to be proud to wear our brand.”

The Renewal Workshop uses Life Cycle Assessment (LCA) methodology to measure the impact of the textile fibers most frequently received, such as cotton, polyester and wool. Using this data, in addition to each garment’s weight, the organization can evaluate energy savings, greenhouse gas reductions, and water consumption decreases, among other things, for each item that is renewed. The Renewal Workshop then sorts, grades, thoroughly sanitizes the products using state-of-the-art waterless technology and repairs them to like-new standards. Once inspected and verified to joint quality standards, they are given a Renewal Workshop tag and made available for purchase.

“We’re thrilled to have Champion join our growing list of brands, and we’re eager to support the brand in its larger efforts to salvage apparel, giving clothing a chance for a second life,” said Nicole Bassett, co-founder, The Renewal Workshop. “By having a brand as iconic as Champion begin the process with us, we’re encouraged that others within the industry will soon follow suit.”

The partnership between Champion and The Renewal Workshop is part of the brand’s promise to increase the use of responsibly made fabrics and find ways to creatively reuse products to reduce energy use and water consumption during the manufacturing process. As part of the HanesBrands family, Champion’s efforts support the company’s 2025-2030 global sustainability goals, which include all of its brands having a fully circular product or significant circularity initiative by 2025.

Champion has already made significant progress reaching ongoing sustainability goals, including offering classic jersey tees made with 100% U.S. cotton, which is traceable and some of the most responsibly produced fiber in the world; introducing two environmentally conscious collections, Natural State and Rally Pro Earth, in 2021; and manufacturing “Game Day” sweats using 95% recycled polyester fibers, as well as other Sports category apparel with a significant percentage of recycled polyester fiber.

To learn more about the brand’s “Be Your Own Champion” campaign and sustainability efforts, visit Here.

Champion Select Final image for use by 360 magazine

Champion × Muhammad Ali

Champion® Athleticwear Unveils Second Capsule in Muhammad Ali Collection Brand drops new pieces inspired by the gold medalist and designed to help everyone look and feel like a Champion

Champion, makers of authentic athletic apparel since 1919, and Muhammad Ali Enterprises, today dropped the second, limited-edition capsule in Champion’s Muhammad Ali Collection. The capsule’s new designs and fresh colors are fabricated to evoke the ethos of the sports legend during his inspirational gold medal win during the 1960 Games in Rome as an 18- year-old.

With details based on the 1960 Games historic location and team uniforms, the apparel features unique athletic accents, iconic silhouettes, luxe fabrics, and voluminous draping. The men’s and women’s collections, which retail from $35-$125 in the United States, spans sizes XS-2XL and includes Reverse Weave® hoodies, quarter-zip pullovers, joggers, shorts, graphic T-shirts, crop tops, bike shorts, hats and special satin boxing robe. The pieces have legendary quotes from Ali, including “I am the greatest, I said that even before I knew I was,” along with Games-inspired brand decals.

Muhammad Ali was an artist in the ring and a champion of the people outside of it, inspiring his fans across the globe to be their very best,” said Jon Ram, group president of global activewear for HanesBrands. “The second drop in this collection allows everyone from professional athletes to backyard sports enthusiasts and culture curators to truly be their own Champion by finding the joy in dressing for self-expression and feeling confident while being comfortable.”

The second drop in brand’s multi-year partnership with Muhammad Ali Enterprises, owned by Authentic Brands Group (ABG) in conjunction with Lonnie Ali, a trustee of the Muhammad Ali Family Trust (MAFT), includes global integration across Champion’s brand platforms. The collection is being distributed via Champion.com and Champion retail stores with distribution in the United States, Europe, Asia, Mexico and South America. A third drop is scheduled for later this year to be followed by additional capsules in 2022.

“Ali would say: ‘Champions aren’t made in gyms, champions are made from something they have deep inside them – a desire, a dream, a vision,’” said Katie Jones, senior vice president, entertainment, ABG. “This partnership continues to honor what was most important to Ali during his lifetime.”

To celebrate the second drop of the Muhammad Ali Collection, Champion will be donating to the Louisville, Kentucky-based Muhammad Ali Center, a non-profit museum and cultural center dedicated to honoring the man that meant so much to so many.

To learn more about the collection and the Champion brand, visit the official website and follow the brand on Instagram, Twitter, TikTok and Facebook.

illustration by Rita Azar for use by 360 Magazine

UPCOMING CHAMPION × MUHAMMAD ALI COLLECTION

Brand drops new pieces inspired by the gold medalist and designed to help everyone look and feel like a Champion

Champion, makers of authentic athletic apparel since 1919, and Muhammad Ali Enterprises, will be dropping the second, limited-edition capsule in Champion’s Muhammad Ali Collection on August 4. The capsule’s new designs and fresh colors are fabricated to evoke the ethos of the sports legend during his inspirational gold medal win during the 1960 Games in Rome as an 18-year-old.

With details based on the 1960 Games historic location and team uniforms, the apparel features unique athletic accents, iconic silhouettes, luxe fabrics and voluminous draping. The men’s and women’s collections, which retail from $35-$125 in the United States, spans sizes XS-2XL and includes Reverse Weave® hoodies, quarter-zip pullovers, joggers, shorts, graphic T-shirts, crop tops, bike shorts, hats and special satin boxing robe. The pieces have legendary quotes from Ali, including “I am the greatest, I said that even before I knew I was,” along with Games-inspired brand decals.

“Muhammad Ali was an artist in the ring and a champion of the people outside of it, inspiring his fans across the globe to be their very best,” said Jon Ram, group president of global activewear for HanesBrands. “The second drop in this collection allows everyone from professional athletes to backyard sports enthusiasts and culture curators to truly be their own Champion by finding the joy in dressing for self-expression and feeling confident while being comfortable.”

The second drop in brand’s multi-year partnership with Muhammad Ali Enterprises, owned by Authentic Brands Group (ABG) in conjunction with Lonnie Ali, a trustee of the Muhammad Ali Family Trust (MAFT), includes global integration across Champion’s brand platforms. The collection is being distributed via Champion.com and Champion retail stores with distribution in the United States, Europe, Asia, Mexico and South America. A third drop is scheduled for later this year to be followed by additional capsules in 2022.

“Ali would say: ‘Champions aren’t made in gyms, champions are made from something they have deep inside them – a desire, a dream, a vision,’” said Katie Jones, senior vice president, entertainment, ABG. “This partnership continues to honor what was most important to Ali during his lifetime.”

To celebrate the second drop of the Muhammad Ali Collection, Champion will be making a donation to the Louisville, Kentucky-based Muhammad Ali Center, a non-profit museum and cultural center dedicated to honoring the man that meant so much to so many.

To learn more about the collection and the Champion brand, click HERE and follow the brand on InstagramTwitter, TikTok and Facebook.

Champion Fashion illustration by Heather Skovlund for 360 Magazine

Champion Athleticwear × New Artist Series

Champion Athleticwear Unveils New Artist Series Supporting Talent Across The Country

Series Features Four Artists, each with a Collection Defined by Authentic, Inspired, Grassroots Voices

Champion Athleticwear, makers of authentic athletic apparel since 1919, is introducing an Artist Series to celebrate the diversity of talent and creativity found across the United States.  The series features four street artists who have unique perspectives on design, fashion and personal expression. The artists have ties to cities across the country, including New York City, Chicago and Seattle.

The first drop is from Ricardo Gonzalez, a designer and artist from Durango, Mexico, currently based in Brooklyn, New York, who lives by the philosophy, “IT’S A LIVING,” which inspires his work. Ricardo uses typography as his medium and has incorporated his signature script into a variety of work spanning large-scale murals to commercial work for brands to simple stickers seen on the streets.   As part of the collection drop, Champion commissioned Ricardo to create one of his signature murals in Brooklyn, New York.

Ricardo’s vibrant, colorful script style will appear on a limited collection of Reverse Weave hoodies, heritage graphic tees and Reverse Weave cut-off shorts for men and Reverse Weave cropped cutoff hoodies, heritage graphic tees and Reverse Weave shorts for women. The apparel has black, oxford gray, white and scarlet colors supporting neon text overlay of phrases including “Better Yourself,” “Keep Tryin’,” “The Way Up” and “Change The Future.”  Ricardo hopes his signature positive messages and uplifting designs unify people together during these challenging times.

“As an artist and designer, it means so much to me to collaborate with Champion on an inclusive collection that promotes my positive aesthetic to the masses,” said Ricardo Gonzalez.  “The phrases we chose for this collection fit really well with Champion’s philosophy. My favorite piece is “Better Yourself,” as it expresses self-improvement and what it means to be competitive as a Champion.  I hope when people wear my Champion pieces that they feel empowered and like a Champion.”

Apparel in Ricardo’s It’s A Living collection ranges from $35 to $75 in sizes XS through 2XL and will be in Champion retail stores and online at Champion.com, Champs Sports and Footaction beginning May 12, 2021. Each Artist Series drop will be available for a limited time with Brooklyn-based neon artist Adam Fu, up next in the series. Fu will be followed later this year by New York-based Steffi Lynn and Chicago-based Merlot. 

“Champion is founded on the principles of inclusion, creativity and self-expression,” said Jon Ram, group president of global activewear for Hanesbrands Inc. “and we are dedicated to fostering up-and-coming talent. The Artist Series is an exciting new chapter in our commitment to supporting a wide range of artists with the goal of inspiring all consumers to be their own Champion through their apparel – the ultimate form of self-expression.”

Ram added that Champion is committed to creating a better world for the champions of today and tomorrow where all are included.  The Artist Series adds a new dimension to the brand, which is known for increasing access to sports in a number of ways, including providing apparel and uniforms to Special Olympics USA, Urban Dove and NBPA Summer Camps.

To learn more about Champion’s Artist Series drops, visit Champion and follow the brand on InstagramTikTokTwitter and Facebook.

About Champion

Since 1919, Champion Athleticwear has offered a full line of innovative athletic apparel for men and women including activewear, sweats, tees, sports bras, team uniforms, footwear and accessories. Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for its consumers. Champion Athleticwear can be purchased at department stores, sporting goods, specialty retailers, and at Champion. For more information, please contact us at 1-800-315-0563 or at Facebook, follow us on Twitter or on Instagram. Champion is a brand of HanesBrands.