Posts tagged with "Jon Ram"

Champion × The Renewal Workshop illustration by Anh Hoang use for 360 Magazine

Champion × The Renewal Workshop

Champion® Athleticwear Partners with The Renewal Workshop to Give Consumers Additional Eco-Friendly Apparel Choices.

Brand launches new collection that expands responsibly made products and supports “Be Your Own Champion” campaign

As part of its global “Be Your Own Champion” campaign, Champion Athleticwear today announced that it has launched Champion Renewed in partnership with The Renewal Workshop – a company that renews apparel that would have otherwise gone into landfill.

The partnership helps extend the lifespan of the brand’s apparel and reduce waste, while supporting the “Be Your Own Champion” campaign inspired by Champion’s consumers – who care as much about how they play the game as the end result. It also articulates the brand’s commitment to designing stylish, athletic apparel and footwear that enables everyone to be a champion by confidently expressing themselves … and feel good while doing it.

The exclusive, Champion Renewed line features the brand’s iconic Reverse Weave® sweatshirts renewed by The Renewal Workshop. The collection ranges from $30-$45 (40% off the original MSRP) and is available at Here.

“To us, ‘Be Your Own Champion’ means encouraging consumers to do things the right way and do them with heart – both on and off the field,” said Jon Ram, group president of global activewear for HanesBrands. “Extending the life of apparel that would have likely ended up in landfill is part of that effort, and it gives our consumers yet another reason to be proud to wear our brand.”

The Renewal Workshop uses Life Cycle Assessment (LCA) methodology to measure the impact of the textile fibers most frequently received, such as cotton, polyester and wool. Using this data, in addition to each garment’s weight, the organization can evaluate energy savings, greenhouse gas reductions, and water consumption decreases, among other things, for each item that is renewed. The Renewal Workshop then sorts, grades, thoroughly sanitizes the products using state-of-the-art waterless technology and repairs them to like-new standards. Once inspected and verified to joint quality standards, they are given a Renewal Workshop tag and made available for purchase.

“We’re thrilled to have Champion join our growing list of brands, and we’re eager to support the brand in its larger efforts to salvage apparel, giving clothing a chance for a second life,” said Nicole Bassett, co-founder, The Renewal Workshop. “By having a brand as iconic as Champion begin the process with us, we’re encouraged that others within the industry will soon follow suit.”

The partnership between Champion and The Renewal Workshop is part of the brand’s promise to increase the use of responsibly made fabrics and find ways to creatively reuse products to reduce energy use and water consumption during the manufacturing process. As part of the HanesBrands family, Champion’s efforts support the company’s 2025-2030 global sustainability goals, which include all of its brands having a fully circular product or significant circularity initiative by 2025.

Champion has already made significant progress reaching ongoing sustainability goals, including offering classic jersey tees made with 100% U.S. cotton, which is traceable and some of the most responsibly produced fiber in the world; introducing two environmentally conscious collections, Natural State and Rally Pro Earth, in 2021; and manufacturing “Game Day” sweats using 95% recycled polyester fibers, as well as other Sports category apparel with a significant percentage of recycled polyester fiber.

To learn more about the brand’s “Be Your Own Champion” campaign and sustainability efforts, visit Here.

Champion Select Final image for use by 360 magazine

Champion × Muhammad Ali

Champion® Athleticwear Unveils Second Capsule in Muhammad Ali Collection Brand drops new pieces inspired by the gold medalist and designed to help everyone look and feel like a Champion

Champion, makers of authentic athletic apparel since 1919, and Muhammad Ali Enterprises, today dropped the second, limited-edition capsule in Champion’s Muhammad Ali Collection. The capsule’s new designs and fresh colors are fabricated to evoke the ethos of the sports legend during his inspirational gold medal win during the 1960 Games in Rome as an 18- year-old.

With details based on the 1960 Games historic location and team uniforms, the apparel features unique athletic accents, iconic silhouettes, luxe fabrics, and voluminous draping. The men’s and women’s collections, which retail from $35-$125 in the United States, spans sizes XS-2XL and includes Reverse Weave® hoodies, quarter-zip pullovers, joggers, shorts, graphic T-shirts, crop tops, bike shorts, hats and special satin boxing robe. The pieces have legendary quotes from Ali, including “I am the greatest, I said that even before I knew I was,” along with Games-inspired brand decals.

Muhammad Ali was an artist in the ring and a champion of the people outside of it, inspiring his fans across the globe to be their very best,” said Jon Ram, group president of global activewear for HanesBrands. “The second drop in this collection allows everyone from professional athletes to backyard sports enthusiasts and culture curators to truly be their own Champion by finding the joy in dressing for self-expression and feeling confident while being comfortable.”

The second drop in brand’s multi-year partnership with Muhammad Ali Enterprises, owned by Authentic Brands Group (ABG) in conjunction with Lonnie Ali, a trustee of the Muhammad Ali Family Trust (MAFT), includes global integration across Champion’s brand platforms. The collection is being distributed via Champion.com and Champion retail stores with distribution in the United States, Europe, Asia, Mexico and South America. A third drop is scheduled for later this year to be followed by additional capsules in 2022.

“Ali would say: ‘Champions aren’t made in gyms, champions are made from something they have deep inside them – a desire, a dream, a vision,’” said Katie Jones, senior vice president, entertainment, ABG. “This partnership continues to honor what was most important to Ali during his lifetime.”

To celebrate the second drop of the Muhammad Ali Collection, Champion will be donating to the Louisville, Kentucky-based Muhammad Ali Center, a non-profit museum and cultural center dedicated to honoring the man that meant so much to so many.

To learn more about the collection and the Champion brand, visit the official website and follow the brand on Instagram, Twitter, TikTok and Facebook.

illustration by Rita Azar for use by 360 Magazine

UPCOMING CHAMPION × MUHAMMAD ALI COLLECTION

Brand drops new pieces inspired by the gold medalist and designed to help everyone look and feel like a Champion

Champion, makers of authentic athletic apparel since 1919, and Muhammad Ali Enterprises, will be dropping the second, limited-edition capsule in Champion’s Muhammad Ali Collection on August 4. The capsule’s new designs and fresh colors are fabricated to evoke the ethos of the sports legend during his inspirational gold medal win during the 1960 Games in Rome as an 18-year-old.

With details based on the 1960 Games historic location and team uniforms, the apparel features unique athletic accents, iconic silhouettes, luxe fabrics and voluminous draping. The men’s and women’s collections, which retail from $35-$125 in the United States, spans sizes XS-2XL and includes Reverse Weave® hoodies, quarter-zip pullovers, joggers, shorts, graphic T-shirts, crop tops, bike shorts, hats and special satin boxing robe. The pieces have legendary quotes from Ali, including “I am the greatest, I said that even before I knew I was,” along with Games-inspired brand decals.

“Muhammad Ali was an artist in the ring and a champion of the people outside of it, inspiring his fans across the globe to be their very best,” said Jon Ram, group president of global activewear for HanesBrands. “The second drop in this collection allows everyone from professional athletes to backyard sports enthusiasts and culture curators to truly be their own Champion by finding the joy in dressing for self-expression and feeling confident while being comfortable.”

The second drop in brand’s multi-year partnership with Muhammad Ali Enterprises, owned by Authentic Brands Group (ABG) in conjunction with Lonnie Ali, a trustee of the Muhammad Ali Family Trust (MAFT), includes global integration across Champion’s brand platforms. The collection is being distributed via Champion.com and Champion retail stores with distribution in the United States, Europe, Asia, Mexico and South America. A third drop is scheduled for later this year to be followed by additional capsules in 2022.

“Ali would say: ‘Champions aren’t made in gyms, champions are made from something they have deep inside them – a desire, a dream, a vision,’” said Katie Jones, senior vice president, entertainment, ABG. “This partnership continues to honor what was most important to Ali during his lifetime.”

To celebrate the second drop of the Muhammad Ali Collection, Champion will be making a donation to the Louisville, Kentucky-based Muhammad Ali Center, a non-profit museum and cultural center dedicated to honoring the man that meant so much to so many.

To learn more about the collection and the Champion brand, click HERE and follow the brand on InstagramTwitter, TikTok and Facebook.