Posts tagged with "champion athleticwear"

Champion Collaborates with James Wiseman

To kick off the ‘21-22 basketball season, Champion Athleticwear and the NBPA are partnering to honor the champion that lives within each one of us by highlighting the community of champions who helped professional basketball player, James Wiseman, accomplish his dream of playing in the NBA.

As Wiseman said himself, “A champion can be bred in any city – what it takes to be a champion is a community to help them rise up.”

The collaboration, Champion Rewind, includes a unique apparel capsule featuring art inspired by Wiseman’s origin story and a giveback initiative that will award five community organizations each $10,000.

Consumers and fans can now head to https://nbpa.com/championrewind for more information on Champion Rewind as well as to enter and propose Community Champions to win $10,000. Whether coaches, mentors, trainers, teachers, directors of non-profit sports organizations and more, Champion and the NBPA are looking for Community Champions who are defined by how they carry themselves on the court and beyond.

And on November 25th, consumers can shop the full capsule on Here!

The capsule collection is designed by artist and fellow MemphianJamond Bullock, and will feature a line of Reverse Weave Hoodies and Heritage Graphic Tees.

illustration by Rita Azar for use by 360 Magazine

UPCOMING CHAMPION × MUHAMMAD ALI COLLECTION

Brand drops new pieces inspired by the gold medalist and designed to help everyone look and feel like a Champion

Champion, makers of authentic athletic apparel since 1919, and Muhammad Ali Enterprises, will be dropping the second, limited-edition capsule in Champion’s Muhammad Ali Collection on August 4. The capsule’s new designs and fresh colors are fabricated to evoke the ethos of the sports legend during his inspirational gold medal win during the 1960 Games in Rome as an 18-year-old.

With details based on the 1960 Games historic location and team uniforms, the apparel features unique athletic accents, iconic silhouettes, luxe fabrics and voluminous draping. The men’s and women’s collections, which retail from $35-$125 in the United States, spans sizes XS-2XL and includes Reverse Weave® hoodies, quarter-zip pullovers, joggers, shorts, graphic T-shirts, crop tops, bike shorts, hats and special satin boxing robe. The pieces have legendary quotes from Ali, including “I am the greatest, I said that even before I knew I was,” along with Games-inspired brand decals.

“Muhammad Ali was an artist in the ring and a champion of the people outside of it, inspiring his fans across the globe to be their very best,” said Jon Ram, group president of global activewear for HanesBrands. “The second drop in this collection allows everyone from professional athletes to backyard sports enthusiasts and culture curators to truly be their own Champion by finding the joy in dressing for self-expression and feeling confident while being comfortable.”

The second drop in brand’s multi-year partnership with Muhammad Ali Enterprises, owned by Authentic Brands Group (ABG) in conjunction with Lonnie Ali, a trustee of the Muhammad Ali Family Trust (MAFT), includes global integration across Champion’s brand platforms. The collection is being distributed via Champion.com and Champion retail stores with distribution in the United States, Europe, Asia, Mexico and South America. A third drop is scheduled for later this year to be followed by additional capsules in 2022.

“Ali would say: ‘Champions aren’t made in gyms, champions are made from something they have deep inside them – a desire, a dream, a vision,’” said Katie Jones, senior vice president, entertainment, ABG. “This partnership continues to honor what was most important to Ali during his lifetime.”

To celebrate the second drop of the Muhammad Ali Collection, Champion will be making a donation to the Louisville, Kentucky-based Muhammad Ali Center, a non-profit museum and cultural center dedicated to honoring the man that meant so much to so many.

To learn more about the collection and the Champion brand, click HERE and follow the brand on InstagramTwitter, TikTok and Facebook.

Champion Fashion illustration by Heather Skovlund for 360 Magazine

Champion Athleticwear × New Artist Series

Champion Athleticwear Unveils New Artist Series Supporting Talent Across The Country

Series Features Four Artists, each with a Collection Defined by Authentic, Inspired, Grassroots Voices

Champion Athleticwear, makers of authentic athletic apparel since 1919, is introducing an Artist Series to celebrate the diversity of talent and creativity found across the United States.  The series features four street artists who have unique perspectives on design, fashion and personal expression. The artists have ties to cities across the country, including New York City, Chicago and Seattle.

The first drop is from Ricardo Gonzalez, a designer and artist from Durango, Mexico, currently based in Brooklyn, New York, who lives by the philosophy, “IT’S A LIVING,” which inspires his work. Ricardo uses typography as his medium and has incorporated his signature script into a variety of work spanning large-scale murals to commercial work for brands to simple stickers seen on the streets.   As part of the collection drop, Champion commissioned Ricardo to create one of his signature murals in Brooklyn, New York.

Ricardo’s vibrant, colorful script style will appear on a limited collection of Reverse Weave hoodies, heritage graphic tees and Reverse Weave cut-off shorts for men and Reverse Weave cropped cutoff hoodies, heritage graphic tees and Reverse Weave shorts for women. The apparel has black, oxford gray, white and scarlet colors supporting neon text overlay of phrases including “Better Yourself,” “Keep Tryin’,” “The Way Up” and “Change The Future.”  Ricardo hopes his signature positive messages and uplifting designs unify people together during these challenging times.

“As an artist and designer, it means so much to me to collaborate with Champion on an inclusive collection that promotes my positive aesthetic to the masses,” said Ricardo Gonzalez.  “The phrases we chose for this collection fit really well with Champion’s philosophy. My favorite piece is “Better Yourself,” as it expresses self-improvement and what it means to be competitive as a Champion.  I hope when people wear my Champion pieces that they feel empowered and like a Champion.”

Apparel in Ricardo’s It’s A Living collection ranges from $35 to $75 in sizes XS through 2XL and will be in Champion retail stores and online at Champion.com, Champs Sports and Footaction beginning May 12, 2021. Each Artist Series drop will be available for a limited time with Brooklyn-based neon artist Adam Fu, up next in the series. Fu will be followed later this year by New York-based Steffi Lynn and Chicago-based Merlot. 

“Champion is founded on the principles of inclusion, creativity and self-expression,” said Jon Ram, group president of global activewear for Hanesbrands Inc. “and we are dedicated to fostering up-and-coming talent. The Artist Series is an exciting new chapter in our commitment to supporting a wide range of artists with the goal of inspiring all consumers to be their own Champion through their apparel – the ultimate form of self-expression.”

Ram added that Champion is committed to creating a better world for the champions of today and tomorrow where all are included.  The Artist Series adds a new dimension to the brand, which is known for increasing access to sports in a number of ways, including providing apparel and uniforms to Special Olympics USA, Urban Dove and NBPA Summer Camps.

To learn more about Champion’s Artist Series drops, visit Champion and follow the brand on InstagramTikTokTwitter and Facebook.

About Champion

Since 1919, Champion Athleticwear has offered a full line of innovative athletic apparel for men and women including activewear, sweats, tees, sports bras, team uniforms, footwear and accessories. Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for its consumers. Champion Athleticwear can be purchased at department stores, sporting goods, specialty retailers, and at Champion. For more information, please contact us at 1-800-315-0563 or at Facebook, follow us on Twitter or on Instagram. Champion is a brand of HanesBrands.  

ROBERTS AND SANDOVAL, bmx, racing, freestyle, champion, Levi's, 360 MAGAZINE

USA Cycling Announces Partnership w/ Champion® Athleticwear × the Levi’s® Brand

First-of-its-kind outfitting partnership with USA Cycling’s BMX Freestyle National Team

USA Cycling announces an official partnership with apparel and lifestyle brands Champion Athleticwear and the Levi’s® brand. This first-of-its-kind partnership will be centered around designing and creating an apparel line for the USA Cycling’s BMX Freestyle National Team that includes the athletes, coaches and staff.  The apparel will notably be shown as part of the BMX Freestyle kit at the sport’s inaugural debut in the Olympic Games, Tokyo 2020.

Through the partnership, Levi’s® and Champion will help USA Cycling bring BMX Freestyle to the masses. They will receive global visibility on the Team USA BMX Freestyle kit during international competitions; allowing them to bridge the unique circumstances that BMX Freestyle brings through its influence on the global lifestyle/streetwear culture around the world with jeans and t-shirts being a standard part of what athletes wear in competition. 

“We are proud to collaborate with two great American brands who have been around for 100+ years,” Rob DeMartini, President and CEO of USA Cycling, “When you think of American denim, it is synonymous with Levi’s®. To have our athletes outfitted in a quality brand with a legacy of being quintisentially American is a perfect match. Additionally, Champion will celebrate its hundredth anniversary this year and we will celebrate ours in 2020. Over the past century they have become a fixture in American athletics and we are excited to find new and meaningful ways to work with them to continue to carry on that legacy. With the amount of coverage BMX Freestyle will receive from the media in the lead-up to and during their debut in the Games, we are excited to have the opportunity to showcase the sport with these meaningful partners in an innovative way.”

“We are proud to support the USA Cycling BMX Freestyle National Team and to collaborate with an iconic brand like Levi’s,” said Jon Ram, Group President, Global Activewear, Hanesbrands Inc. “With Champion’s dedication to creating apparel that helps athletes perform at their highest level, while incorporating design for true self-expression on and off the course, we’re excited that both athletes and consumers will benefit from this new partnership. Entering the world of cycling is a natural progression for our brand and a thrilling new chapter for us.”

“Levi’s® has proudly been the choice of bold self-expressive youth for generations,” said Jennifer Sey, Chief Marketing Officer, Levi Strauss and Co.  “In this spirit, we are honored to support BMX Freestyle’s Team USA in the lead up to the 2020 Olympics and the team’s inaugural appearance at the games. We’re excited to see the team rock their Levi’s®, and Champion gear of course, both on and off the course.”

About USA Cycling (usacycling.org)

USA Cycling is a proud member of the Union Cycliste Internationale (UCI) and United States Olympic & Paralympic Committee (USOPC). Within the United States, USA Cycling is the national governing body for the sport of cycling and oversees the disciplines of road, track, mountain bike, cyclocross, and BMX. With a mission to develop the sport of cycling in the United States and to achieve sustained international racing success, USA Cycling supports cyclists at all levels, from those just beginning in the sport and participating in fun rides to seasoned professionals. The organization not only identifies, develops, and selects cyclists to represent the United States in international competition, but also supports amateur bike racing through grassroots development programs and the provision of critical infrastructure to run organized racing.

USA Cycling is headquartered in Colorado Springs, Colorado, and will celebrate its 100th anniversary in 2020. In 1920, the organization began as The Amateur Bicycle League of America and evolved to become the United States Cycling Federation in 1975 and ultimately USA Cycling, Inc. in 1995. USA Cycling’s 100,000+ members are comprised of racers and cyclists of all ages and abilities, coaches, officials, mechanics, and race directors.

About the Levi’s® Brand

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.

About Champion®

Since 1919, Champion Athleticwear has offered a full line of innovative athletic apparel for men and women including activewear, sweats, tees, sports bras, team uniforms and accessories. Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for our consumers. Champion Athleticwear can be purchased at department stores, sporting goods, specialty retailers, and at Champion.com.  For more information, please contact us at 1-800-315-0563 or at Facebook.com/Champion, follow us on Twitter @Championusa or on Instagram @Champion. Champion is a brand of Hanesbrands Inc. (NYSE:HBI).

Champion Drops New Limited-Edition Century Collection Styles

To continue the brand’s 100-year anniversary celebration in 2019, Champion Athleticwear is releasing the second drop of their limited-edition Century Collection, launched online  (7/9) at Champion.com and in their five retail stores on 7/12.

Throughout the year, Champion has been showcasing a variety of modern-day teams while also looking back at key milestones in the brand’s rich history that have cemented the signature ‘C’ logo within sports and popular culture. These new styles include Champion’s iconic Reverse Weave given an all-over print makeover, which is heavily inspired by the brand’s heritage, and new color ways. Additionally, each piece includes a hidden label so Champion fans can join the 100th Anniversary “For the Team” celebration and mark what team means to them today while sporting their Champion team uniform.

FIRST U.S. CHAMPION STORE × LA

CHAMPION® ATHLETICWEAR OPENS FIRST U.S. RETAIL STORE IN LOS ANGELES

The Iconic Brand Blends the Heart of a Champion and City Culture with New Retail Venture in California

Champion Athleticwear, makers of authentic athletic apparel since 1919, is bringing the brand to life in a unique and genuine way with its first U.S. store opening in Los Angeles, California, at 123 South La Brea Avenue.

Opening its first American specialty retail location in one of the city’s top shopping destinations, Champion selected Los Angeles’ flourishing La Brea District to plant its retail flag in an area comprised of dozens of trendsetting stores and brands. The first 500 customers to shop at the grand opening on Saturday, April 7 will receive a limited edition canvas tote bag with exclusive art designed by Stella Blu, a local artist.

“The global sphere of influence in Los Angeles with regard to fashion, art, sports and entertainment culture make it the perfect place for Champion to bring its iconic heritage and product stories to life,” said Susan Hennike, President Champion Athleticwear. “In today’s retail landscape, it’s vital to create a direct connection with our consumers. The need to provide a seamless customer experience across all channels makes this exactly the right time and place for Champion to launch this exciting retail concept in the United States.”

The Champion store will feature onsite customization, allowing shoppers to design one-of-a-kind Champion garments made on-demand and tailored to their specific preferences. Additionally, there will be a number of specialized product assortments only available in the Los Angeles store and frequent product drops will take place from the company’s global lines. Regional collections inspired by the Southern California area in which the store resides will also be available and will include exclusive styles, colors and partnerships with local influencers.

“The store will showcase not only our iconic pieces, such as Reverse Weave®, but also our heritage and key moments in time, further illustrating our brand’s unique identity,” said David Robertson, Director Champion Brand Marketing. “We truly believe in our mantra that ‘it takes a little more to make a Champion’ and we’ve transformed this concept into a reality with this store.”

With the launch of the first U.S. store, Champion has developed a retail concept that is true to the brand, the consumer and the local community to tell one holistic story. The store’s design is inspired by Champion’s incredible sportswear heritage but interpreted in a modern way, mirroring how the brand continuously reinvents its classic and iconic products.

Through imagery, product displays and merchandising, Champion is able to bring its key icons like Reverse Weave to life in a new way. Key materials used throughout the store give a nod to the brand’s authentic American athleticwear positioning, which includes reclaimed basketball court hardwoods, gym lockers and metal mesh (like the mesh fabric Champion pioneered).

Situated in the heart of La Brea, the store creates a space for shoppers to visit when looking for iconic styles, simple classics or bold designs, all curated and merchandised by Champion for a one of a kind experience.

To learn more, visit Champion.com and follow the brand on Instagram, Twitter and Facebook as well as the Champion Los Angeles Store on Instagram @champion_losangeles.