Posts tagged with "freestyle"

Oliver Malcolm by Kay Ibrahim from Kasturi Shan (Kaz) at Interscope Records for use by 360 Magazine

Oliver Malcolm Remixes Glass Animals – Tokyo Drifting

Rising artist Oliver Malcolm joins Glass Animals front man Dave Bayley for a new episode of “Cereal Bars” — a show where artists share their come up story and freestyle over a beat made fresh by Dave. The result is a cowboy inspired apocalyptic anthem that combines Dave’s beat prowess and Oliver’s imaginative storytelling. In the very special edition of the episode, the young producer/songwriter also shared a remix he made of a Glass Animals’ track; “Tokyo Drifting” featuring Denzel Curry. Watch the full episode and sneak peek of Oliver’s remix here. Listen to the remix of Glass Animals’ “Tokyo Drifting” feat. Denzel Curry here.

The appearance comes at the heels of Oliver Malcolm’s debut EP, Are You Living in The Real World? which features critically acclaimed tracks like “Switched Up,” “Skywalker,” “Helen” and more. Listen to the project in full here.

About Oliver Malcolm

Oliver Malcolm got his start early, teaching himself how to spin records at 12 years old. Shortly after, he downloaded Logic and taught himself how to produce – working with IDK, Aluna George, Joey Bada$$, Jay Rock, Masego, Tinashe and more. Now twenty, Oliver has developed his own voice. Touching everything from the production, vocals, songwriting, engineering, mixing and mastering,  Oliver’s sound is unique and does not fit the mold of one genre. Quick to be praised by the likes of New York Times, TIME Magazine, Pigeons & Planes, Interview Magazine, CLASH, NME and more, Oliver Malcolm is priming his trajectory to be a long and critical one. A multidisciplinary at heart, this is just the beginning of what music lovers can look forward to from the new artist.

Praise for Oliver Malcolm

“Oliver Malcolm is the dynamic rising star ready kick up a storm with his diverse, new punk-indebted EP.” — NME

“With its deep bassline and bluesy melodies alchemizing jazz and pop influences, he crafts an almost tangible atmosphere of melancholy [in “Helen”] as pleas to a woman echo throughout.” — Pigeons & Planes, Best New Artist

“Oliver Malcolm’s ‘Switched Up’ Is Intoxicating… new single ‘Switched Up’ is a mesh of influences, a confluence of sounds, a mosaic of techniques.” — CLASH

“Oliver Malcolm [is] The UK’s Most Talented Bad Boy.” — Interview Magazine

“A lot of artists claim genre-blending style, but Malcolm’s is altogether impossible to define. Is it alt-blues? Dark electro-pop? Folk-hip-hop? Does it matter?” — TIME Magazine, Best New Song

“The hip-hop producer-turned-twisted musical anarchist is making songs for nobody but himself. You’ll love them anyway.” — i-D Magazine

“The drums lurch toward the offbeats, some looped guitar picking tugs against that pulse and Malcolm’s voice is a rattled, quavery moan…Everything stays off-kilter for the two and a half paranoid minutes of “Switched Off” by Oliver Malcolm.” — New York Times, Playlist

Don’t sleep on Oliver Malcolm, follow now on:

Instagram | Twitter | Youtube

 

Yung Raja illustration by Heather Skovlund for 360 Magazine

Rising Singaporean Artist Yung Raja

RISING SINGAPOREAN ARTIST YUNG RAJA RELEASES NEW FREESTYLE MIXING ENGLISH AND TAMIL — LISTEN NOW

NEW SONG “MAMI” IS YASSER’S TRACK OF THE WEEK ON BBC ASIAN NETWORK — LISTEN HERE

INCLUDED ON ‘NME 100’ LIST — FIRST SINGAPOREAN ARTIST TO APPEAR ON THE LIST

LYRICS + TRANSLATIONS HERE

Praise for Yung Raja:

“Singaporean hip-hop star sparks joy with dizzying Tamil and English raps” — NME

“Yung Raja has flown onto the hip-hop scene over the past year, commanding a riotous audience across South East Asia” — HYPEBEAST

“Within a year, [Yung Raja] has grown to become one of South East Asia’s popular hip-hop artists” — Rolling Stone

Yung Raja has been dubbed as Southeast Asia’s next avant-garde bilingual hip hop artist known for his tasteful unification of English and Tamil lyricism. Over the weekend Yung Raja released another installment of a freestyle that showcases just this. Raja is a master wordsmith and elegantly switches between the languages backed against a trap beat that begs hitting the replay button. The dizzying freestyle comes off the back of his recently released single “Mami” which is also the Track of The Week by Yasser for BBC Asian Network. The video for the song has already surpassed over 100,000 views on YouTube and rising. Check out the song and technicolor video, here.

Alongside the freestyle, Yung Raja also uploaded an informational video “Shtambi Shterminology” where breaks down his everyday slang and Tamil phrases— one of the world’s oldest surviving languages

About Yung Raja:

Named one of NME’s 100 artist of 2021, breakthrough rapper Yung Raja has been dubbed as Southeast Asia’s next avant-garde bilingual hip hop artist. Known for his tasteful unification of English and Tamil culture in his lyrics. He found viral success in Asia after releasing a string of singles including “Poori Gang,” “Mustafa” and “Mad Blessings”  — the latter of which received cosigns by the likes of Lupe Fiasco and M.I.A.. Raja went on to amass over 11 million plays, a record deal with Def Jam SEA and a whirlwind run that saw him play shows across the continent and a stint in India recording for the famous Kollywood industry. His blend of references combined with natural lyrical ability garnered him critical praise with the likes of NME, Hypebeast, ELLE (Singapore), VICE/Noisey, Rolling Stone (India). While his fashion sensibilities and unwavering experimentation with style has landed him the covers of Esquire and ELLE Singapore as well as brand partnerships with BVLGARI, Gucci, Louis Vuitton, and Adidas. Born and raised in Singapore, Yung Raja aims to reinvent societal views in and out of his homeland, inspire the next generation of cultural conservators, and elevate Southeast Asian hip hop to world class stages through his music. Last year, Yung Raja signed to Alamo Records in hopes to continue confronting the industry with his addictive bilingual delivery and amalgamation of cultural references.

Discover more Yung Raja via:

INSTAGRAM | TWITTER | YOUTUBE

Microphone illustration by Heather Skovlund for 360 Magazine

Red Bull Batalla

WORLD’S LARGEST SPANISH FREESTYLE RAP BATTLE, RED BULL BATALLA OPENS APPLICATION PERIOD FOR 2021 U.S. NATIONAL FINALS

Top MCs who have what it takes will advance to next round and compete in the global rap competition’s 15-anniversary season

The new season of Red Bull Batalla kicks off as the largest Spanish freestyle rap battle in the world announces the application phase is now live for the U.S. National Finals. Seeking to uncover the country’s best Spanish freestyle talent around, any MC interested in applying can upload their freestyle submission video via the official Bull Batalla app. This will give them the chance to compete in a virtual qualifier as part of the 15-anniversary of the biggest international freestyle competition in the world.

Following the application phase, from now until April 30th, the top MCs will be chosen to advance to the next round. Those selected will have the opportunity to showcase their lyrical talents and compete in one of the many virtual, regional qualifier battles broadcasts on Twitch this summer. Top contenders from the virtual qualifier will then travel to U.S. National Finals in September. Later this year, all eyes will be on the top MCs as they battle it out in the International Final where one winner will be crowned.

Red Bull Batalla is a global freestyle rap competition that, since 2005, has provided a platform for the best hip-hop improvisors in the Spanish world to connect, develop and compete. The Red Bull founded project has risen to become the world’s biggest international freestyle battle competition, uniting Spanish speakers across the globe. The roots of this improvised rap scene are as deeply connected to hip-hop as they are to the improvisation styles of traditional folk troubadours. With the competition, Red Bull Batalla gives an opportunity for young MCs to train, perform and improve their improvisation and lyrical skills.

The 2020 Red Bull Batalla competition was won by Mexico’s Rapder who delivered the ultimate mic drop to win the most-watched live music event of the year. For the U.S., the region’s National Final winner Yartzifrom Puerto Rico, advanced to the Quarterfinals but was eliminated by Rapder. To relive 2020 highlights head to the Red Bull Batalla website Red Bull TV Batalla.

Electric Guest image by Nicole Deacon uploaded by Gabby DiVerita for 360 Magazine

ELECTRIC GUEST x DARELL x RVSSIAN: “FREESTYLE”

ALL-STAR COLLABORATION ARRIVES ALONGSIDE OFFICIAL MUSIC VIDEO STARRING THE ARTISTS SHOT IN MIAMI + CALIFORNIA.

Acclaimed indie-pop duo Electric Guest have teamed up with Puerto Rican reggaeton artist Darell and Jamaican producer Rvssian for today’s release of “Freestyle (feat. Darell & Rvssian)” – listen HERE.

The high-energy collaboration finds the Latin superstars lending their signature reggaeton spin to the track, originally featured on Electric Guest’s 2019 album KIN. The new version of “Freestyle” also arrives with a brand-new music video featuring the artists in their respective cities of Miami and Los Angeles – watch HERE.

The origins of the collaboration stem in large part from lead singer Asa Taccone’s desire to dive deeper into his Puerto Rican roots (courtesy of his father). While Puerto Rican culture and their heritage has always been celebrated by his family, Asa has long wanted to embrace this more within his music.

In the months before the pandemic, Asa’s father – who was directing John Leguizamo’s Broadway show ‘Latin History for Morons’ – came to an Electric Guest show in New York, bringing Leguizamo with him. They talked afterwards and encouraged him to explore the culture more.

Around that time, Electric Guest was looking to revisit album track “Freestyle” and considering releasing a new version with an added verse from a featured artist.

As Asa explains: “Freestyle was the last song we wrote for the album. It took us forever because we couldn’t figure out the chorus melody. We ended up doing a session with Ne-Yo at a studio in L.A. We sat down and played him the instrumental and he immediately started humming… after about 10 minutes we had the chorus that had eluded me for months. 

But the song kind of slipped under the radar. We had always wanted to do a video for it and possibly get a feature, but Covid hit while we were on tour and like the rest of the world, our cycle ground to a halt and we never really got around to it.

Asa has long been a fan of Darell and Rvssian’s music, so having them featured on a new version of the track felt like the perfect way to dip his toes into the Latin sound. After sending the song their way with the hopes of just a verse, he and bandmate Matthew Compton were sent back a fully-formed, almost entirely new version of the track that the Puerto Rican rapper and Jamaican producer had recorded in Miami.

“It was a totally different format… really their own take on it,” Asa shared. “I think everyone felt the same which was like, ‘Well that is… kind of a better version!’”

Speaking on their collaboration, Rvssian shares: “Remixing the song was fun because I had changed the production from one genre to another. And having Darell add his Latin touch on the vocals… this created a nice fusion.”

Darell adds: “When Rvssian hit me up to participate in this collab, I wasn’t sure what to expect. The end result I feel gives great vibes. For me, it’s always a pleasure to keep growing the culture and blending musical worlds together.”

On the making of the video, Asa shared: “The crew came up from Miami and – even though we were in masks – it was definitely a party on set. I think that vibe translated into the video… riding that horse was equal parts terrifying and fun.”

Electric Guest’s third album KIN was released in 2019, featuring standout tracks, “Dollar,” “Play With Me,” and “More.” The LP was met with critical acclaim, with Associated Press declaring “KIN is a breezy confection of fiendishly clever pop hooks augmented by some computer wizardry.” Uproxx also praised the project as “a masterclass in modern pop that’s anchored by real, genuine emotion.”

The band supported the album with a massive run throughout Europe and the United States, including back-to-back sold-out New York shows at Webster Hall and Music Hall of Williamsburg – with the latter added by overwhelming popular demand.

TIME included “More” in their ‘5 Best Songs of the Week,’ proclaiming it “a retro-inflected electro-pop tune that rings sweet and sincere.” The high-energy music video for the track was directed by Joe Weil (Kendrick Lamar, YG, Khalid) and premiered on People. In the exclusive premiere of the video for fan favorite, “Play With Me,” PAPER declared the visual: “part R&B music video parody + part fantasia — more music videos should tread this fine line, honestly.”

Dollar” came accompanied by an equally feel-good music video, directed by The Lonely Island’s Jorma Taccone and co-starring a fully operational hovercraft DeLorean. That visual had its exclusive debut via Complex, which wrote, “[‘Dollar’] is representative of the duo’s goal of entering this latest era with a desire to make straight up, unapologetic pop.”

BUY/STREAM “FREESTYLE” (FEAT. DARELL & RVSSIAN): HERE

WATCH OFFICIAL MUSIC VIDEO: HERE

Rod Wave Freestyle Visual for 360 Magazine

Rod Wave – Freestyle

Rod Wave’s dominance on the rap game continues with today’s release of his new video “Freestyle.” Directed by TRUFilms, Wave revels in his success and enjoys his victory lap over his hapless competitors. With a fistful of cash in his hands, Wave applauds his unbeatable work-ethic inside a plush hotel room.

Freestyle” follows Wave’s candid release “Through The Wire,” which detailed his horrific car accident earlier this year. It also comes on the heels of his latest Billboard Hot 100 climber “Rags2Riches” – his 12th record to land on the charts. “Rags2Riches’” quest on the Hot 100 includes an 11-spot leap, peaking at No. 41 this week. All three aforementioned records will reside on Wave’s forthcoming Pray 4 Love deluxe album, slated to be released August 7th with production from Jetson Made and features from Lil Baby and Yo Gotti.

Follow Rod Wave: Instagram | Twitter | Facebook

360 Magazine, Courtney Bell

Courtney Bell – “Say You Wanna”

COURTNEY BELL RELEASES A SINGLE FOR THE LADIES IN “SAY YOU WANNA”.

LISTEN TO SAY YOU WANNA HERE

Detroit native, Courtney Bell is back to deliver a message for  the ladies. While slipping into his smooth side over the Noc produced beat, Courtney takes materialism out of relationships. The retro, melodic and synth-heavy production allows Courtney to show off lyrical strength while reminding us he’s “nothing like your last one.”

Showing no signs of slowing down, Courtney Bell has a message of enlightenment to deliver to the masses. Earlier this summer he kicked off with a freestyle visual, “Pride”depicting his flow versatility, talking about the complexities of having pride. He followed up with single, “GB4″ Furthering his mission to empower marginalized communities as well as bring spirituality to the streets, Courtney delivers water to Flint residents monthly while sharing his personal experiences of his life. 

Follow Courtney Bell:

Instagram | Twitter

More about Courtney Bell:

Courtney is a spiritual man and often follows the Torah as he resides in Detroit. His daily routines include meditations and calisthenics at least twice a day. During the winter time you can find Courtney plowing snow for low income communities and the elderly. He’s rooted in uplifting the people around him and bridging the gap between the conscious community and the hood. Through his music he is dedicated to bringing “spirits and souls into the light.” Courtney’s music was featured in media outlets such as: Hot New Hip Hop, The Source, Detroit Times, RapRadar & Fake Shore Drive. In the past he’s opened for notable hip hop acts like: WS Boogie, Dave East and Eric Bellinger.

Music, Machine Gun Kelly, Young Thug, RJMRLA, Lil Duke, Bullets with Names, Music, Rap, Big Time Adolescence, Hulu, The Last Song of Issac LeMay, Vaughn Lowery, Abigail Baldwin, 360 Magazine

Machine Gun Kelly – In These Walls

MACHINE GUN KELLY RELEASES “IN THESE WALLS” FREESTYLE Trending At #1 On YouTube

Machine Gun Kelly adds another rendition to his popular Lockdown Sessions series. This time releasing his PVRIS inspired cover titled “In These Walls.” The freestyle is trending at #1 on YouTube. “In These Walls” pulls inspiration from the PVRIS track “My House” and shows off the Cleveland wordsmith’s rapid rhymes. Machine Gun Kelly more recently dropped his “Pretty Toxic Revolver” freestyle, a Shawn Mendes “Mercy” remake. Check out “In These Walls” HERE

While spending time at home, MGK has put together a series of Lockdown Sessions on YouTube and Instagram with covers such as Oasis’s “Champagne Supernova” which features YUNGBLUD and Paramore’s “Misery Business” with Travis Barker, Omar Fedi, and Steve “Baze” Basil. Gearing up for his upcoming “Tickets To My Downfall” pop/punk album release, Machine Gun Kelly has put together a playlist of songs on Spotify that have inspired him throughout the making of the album. Aside from music, MGK is set to star opposite Sam Worthington on the big screen in the forthcoming action western; The Last Song of Issac LeMay, which starts production this month. He is also seen in Jason Orley’s comedy Big Time Adolescence which is now available on Hulu.

WEBSITE / INSTAGRAM / TWITTER

ROBERTS AND SANDOVAL, bmx, racing, freestyle, champion, Levi's, 360 MAGAZINE

USA Cycling Announces Partnership w/ Champion® Athleticwear × the Levi’s® Brand

First-of-its-kind outfitting partnership with USA Cycling’s BMX Freestyle National Team

USA Cycling announces an official partnership with apparel and lifestyle brands Champion Athleticwear and the Levi’s® brand. This first-of-its-kind partnership will be centered around designing and creating an apparel line for the USA Cycling’s BMX Freestyle National Team that includes the athletes, coaches and staff.  The apparel will notably be shown as part of the BMX Freestyle kit at the sport’s inaugural debut in the Olympic Games, Tokyo 2020.

Through the partnership, Levi’s® and Champion will help USA Cycling bring BMX Freestyle to the masses. They will receive global visibility on the Team USA BMX Freestyle kit during international competitions; allowing them to bridge the unique circumstances that BMX Freestyle brings through its influence on the global lifestyle/streetwear culture around the world with jeans and t-shirts being a standard part of what athletes wear in competition. 

“We are proud to collaborate with two great American brands who have been around for 100+ years,” Rob DeMartini, President and CEO of USA Cycling, “When you think of American denim, it is synonymous with Levi’s®. To have our athletes outfitted in a quality brand with a legacy of being quintisentially American is a perfect match. Additionally, Champion will celebrate its hundredth anniversary this year and we will celebrate ours in 2020. Over the past century they have become a fixture in American athletics and we are excited to find new and meaningful ways to work with them to continue to carry on that legacy. With the amount of coverage BMX Freestyle will receive from the media in the lead-up to and during their debut in the Games, we are excited to have the opportunity to showcase the sport with these meaningful partners in an innovative way.”

“We are proud to support the USA Cycling BMX Freestyle National Team and to collaborate with an iconic brand like Levi’s,” said Jon Ram, Group President, Global Activewear, Hanesbrands Inc. “With Champion’s dedication to creating apparel that helps athletes perform at their highest level, while incorporating design for true self-expression on and off the course, we’re excited that both athletes and consumers will benefit from this new partnership. Entering the world of cycling is a natural progression for our brand and a thrilling new chapter for us.”

“Levi’s® has proudly been the choice of bold self-expressive youth for generations,” said Jennifer Sey, Chief Marketing Officer, Levi Strauss and Co.  “In this spirit, we are honored to support BMX Freestyle’s Team USA in the lead up to the 2020 Olympics and the team’s inaugural appearance at the games. We’re excited to see the team rock their Levi’s®, and Champion gear of course, both on and off the course.”

About USA Cycling (usacycling.org)

USA Cycling is a proud member of the Union Cycliste Internationale (UCI) and United States Olympic & Paralympic Committee (USOPC). Within the United States, USA Cycling is the national governing body for the sport of cycling and oversees the disciplines of road, track, mountain bike, cyclocross, and BMX. With a mission to develop the sport of cycling in the United States and to achieve sustained international racing success, USA Cycling supports cyclists at all levels, from those just beginning in the sport and participating in fun rides to seasoned professionals. The organization not only identifies, develops, and selects cyclists to represent the United States in international competition, but also supports amateur bike racing through grassroots development programs and the provision of critical infrastructure to run organized racing.

USA Cycling is headquartered in Colorado Springs, Colorado, and will celebrate its 100th anniversary in 2020. In 1920, the organization began as The Amateur Bicycle League of America and evolved to become the United States Cycling Federation in 1975 and ultimately USA Cycling, Inc. in 1995. USA Cycling’s 100,000+ members are comprised of racers and cyclists of all ages and abilities, coaches, officials, mechanics, and race directors.

About the Levi’s® Brand

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.

About Champion®

Since 1919, Champion Athleticwear has offered a full line of innovative athletic apparel for men and women including activewear, sweats, tees, sports bras, team uniforms and accessories. Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for our consumers. Champion Athleticwear can be purchased at department stores, sporting goods, specialty retailers, and at Champion.com.  For more information, please contact us at 1-800-315-0563 or at Facebook.com/Champion, follow us on Twitter @Championusa or on Instagram @Champion. Champion is a brand of Hanesbrands Inc. (NYSE:HBI).

Malaynah, 360 MAGAZINE, Felisha Carrasco

On The Verge of Stardom: Q+A With Rising Female Rapper, Malaynah

You just released your new single ‘Outta My Face’ tell us about the inspiration behind this song.

The inspiration behind my new single ‘Outta My Face’ was my energy and positivity I have within me. I wrote that song to inspire others to have the same energy that I do and surround themselves with that same positivity as well. 

You will be performing at the upcoming Welcome To The West music festival, how do you feel about being the only female rapper in the lineup? 

Being the only female on the Welcome to the West lineup means so much to me. I get to represent all the ladies on this lineup with so many legends. It makes me feel pumped up and ready to show everyone what I bring to the table. 

What are you most excited about for this performance?

I’m most excited to let my fans hear some of my unreleased music I’ll be performing. 

Cardi B reposted your video where you freestyled over her track “Money” and it hit over 12 millions view on her Instagram. What was your initial reaction?

When Cardi B reposted my freestyle video, my initial reaction was “NO F****** WAY.” I couldn’t believe it. I was so happy and proud of myself. That day was just filled with all kinds of emotion. 

We hear you began writing songs when you were 12 and secretly rapped in front of your bathroom mirror. When did you decide to share your talents in public and what made you decide to not keep it a secret anymore?

Performing in front of my family and getting the support I needed to actually put myself out there played a really big role with my decision to start posting my videos on social media platforms. Then when I got the response everyone in my family was telling me I was going to get, it made me just want to keep going. 

What or whom inspired you to start rapping?

What inspired me to start rapping was the reaction I would get when I would perform. When people were listening to what I was saying, and shared that a line I wrote hit home for them. Their reaction was just priceless. So I figured, if I can help people get through something by my words, I want this forever. 

What are you most excited about in your career right now?

Right now, I’m mostly excited about all the new songs and projects that are going to be dropping soon.

Do you have any new upcoming projects in the making?

Yes I have an E.P. that is going to be coming out very soon! 

If you could have one dream dinner guest, who would it be?

If I could go to dinner with ANYONE, I think I would want to sit down with J. Cole. 

To see Malaynah perform at Welcome to the West you can purchase tickets online: http://thewestfestival.com 

Photo credit Felisha Carrasco / @felishacarrasco55