Posts tagged with "freestyle"

Lady London headshot press photo via Steph Paul for use by 360 MAGAZINE

Lady London – Lady Like: The Boss Tape

Trinidadian/ Jamaican American artist Lady London released her “Lady Like: The Boss Tape;” a series of her most acclaimed freestyles since she surfaced in the rap scene in 2018.

The New Jersey/ New York artist possesses a wide range of talents, from being a rapper, songwriter, poet, published author and educated woman, there’s not much that she cannot do. Her music reflects her drive, and “Lady Like: The Boss Tape” highlights all the best parts of her music.

This compilation of freestyles showcases London’s talent of freestyling, which gained her praise on social media. In her tracks, London remixes some iconic Hip Hop tracks and gives them her own flare. Featured tracks include “Lisa Story” ft. Dub Aura that samples “Get Me Home” by Foxy Brown and “Long Live Shamello” that remixes Busta Rhymes’ “Put Your Hands Where My Eyes Could See.” Check out the full tracklist below.

The popularity of London’s freestyles has gained widespread attention, earning herself co-signs from Cardi B, Nas, Timbaland and so many more. Sitting at 618k followers on Instagram, London has established a loyal fanbase that has supported her music through the years. Lady London continues to elevate the rap scene, and last year she released two standout singles; “Money Over” and “Never,” which is her most personal record to date.

Lady London is one artist that you will want to keep on your radar as we dive into 2022.

About Lady London

New Jersey-born and Los-Angeles based rapper Lady London is known for her rhythmic lyricism. While her mother was Jamaican and Father Trinidadian, her childhood was divided between East Orange, New Jersey and the Bronx, New York. Hip hop culture has been an integral part of her life, as her uncle was Chino XL, and she grew up inspired by artists like JAY-Z, Lil Kim and Whitney Houston. In college, London was on a pre-med path, but still expressed her love for the arts while putting on successful poetry shows. In 2018, she posted one of her poetry videos online, and the video went viral with 8-million plus views. After London obtained her Master of Science from Keck School of Medicine at USC, she also was accepted into the school’s medical program.

Ultimately, London put her dream of medical school in the past to chase her dream of music. She talks about the decision, stating, “everything changed, I figured I could always go back to school. Convincing my West Indian family was very interesting. They didn’t understand why I was willing to give up everything I had been working towards. I knew I had to do music, though. You can’t run from destiny.”

Moreover, London’s career has taken off since 2018. This artist has generated millions of views online with her own original music. Her single released in 2021, “Money Over,” accumulated 500,000-plus views on YouTube as the one and only Cardi B described London as “the most slept on” to social media. London serves as a SAVAGE ambassador for Rihanna’s FENTY. Giving a performance in support of Black Lives Matter at the BET Awards, London caught the attention of many, eventually becoming co-signed by Diddy and Revolt TV.

“There are multiple levels to me,” Lady London clarifies. “I’m not one-dimensional. I really take my craft seriously. I consider rap to be an artform—not a trend. I’ve studied cadences, timing, breath control, double and triple entendres, and syllables. It almost breaks down to an exact science. I pay attention to verbiage, semantics, and diction. I’m a connoisseur of rhythmical composition in its purest form. I’m just a boss.”

Lady London continues to prove herself in the rap world as a force to be reckoned with.

Lady Like: The Boss Tape Tracklist

  1. Viral
  2. Long Live Shamello
  3. Yikes
  4. Lemon Pepper, Wet
  5. Lady What, Lady Who?
  6. All I See
  7. Black Love
  8. Buss It/Ski
  9. Welcome To The Party
  10. You’re Still Mine ft. Makaela
  11. Reciprocity
  12. Girl Like Me
  13. Lisa’s Story ft. Dub Aura

Lil Baby × Drai’s Nightclub

On Saturday, Nov. 6, Lil Baby delivered an electrifying performance with his return to the Drai’s LIVE stage for the first time in nearly two years. Lil Baby packed the house with hits like “Sum 2 Prove,” “Woah” and “Freestyle.” Lil Baby’s unforgettable show followed the highly anticipated fight between boxing champions Canelo Álvarez and Caleb Plant in Las Vegas, which made Drai’s the perfect place to party after the fight.

Fellow Grammy Award winner and Drai’s resident, 2 Chainz, who performed the night before, was in the crowd to witness Lil Baby’s return to Drai’s. On Friday night, 2 Chainz performed crowd-favorite tracks like “I’m Different,” “Birthday” and “No Lie.” The weekend was closed out with the SunDrais experience, the best Sunday night party on the Strip hosted by legendary DJ and producer DJ Franzen.

Lil Baby has recently been awarded the title of “Best Male Hip-Hop Artist” at the 2021 BET Music Awards, and his album entitled “My Turn” won “Hip-Hop Album of the Year” at the 2021 iHeartRadio Music Awards. His most recent album, which was released in July of this year in a collaboration with Lil Durk, debuted at no. 1 on the Billboard 200 chart.

Music Notes by Mina Tocalini for use by 360 Magazine

Brooklyn Rapper J.I. Releases Summer Anthem – Morning

Brooklyn-native artist, J.I. releases his latest single “Morning” today via G*Starr Ent./Geffen Records. On the melodic, yet upbeat track the 19-year-old singer/rapper creates a world of emotions like never before. His lyrics deliver a powerful story on heartbreak as each line exposes his uncertainties of a plunging relationship. Of the track J.I. shares “We’ve all been in this position before. I wanted to speak from my perspective about how I’m being played and manipulated and wanted to make a catchy song out of something painful. I feel like I was able to execute what I wanted to do.” Listen here.

Paired with a visual directed by Austin McCracken (G Eazy, Mike Will Made It, Phora) J.I. taps into his  vulnerable side. Filmed throughout New York City we catch a glimpse of his relationship unfolding while he reflects on the toxicity of the turbulent romance. Frame by frame we see each bar come to life “You didn’t even give me a warning you left all your things and walked through that door; I don’t want to feel what I feel no more.” Watch the video for “Morning” here.

“Morning” arrives fresh on the heels of his return this year with his track “No Hook,” a freestyle heavy song which helped re-introduce and remind his fans about his raw tone and melodic style. “No Hook” garnered praise from XXL who included the track on their “13 Best New Songs this Week” roundup and has gone on to amass over a million views. He also recently received praise from REVOLT who included him as one of their “Gen Z artists you need on your radar.”

J.I. is also set to head on his first North American “The Young and Restless Tour” this Fall. Tickets are on sale now and can be purchased here.

See below for a complete list of tour dates for “The Young and Restless Tour”:
July 24 Miami, FL – Rolling Loud Miami
Sep 14 Pittsburgh, PA – Mr.  Small’s Theater
Sep 15 Philadelphia, PA – TLA
Sep 16 New York, NY – Irving Plaza
Sep 18 Washington, DC – Union Stage
Sep 19 Charlotte, NC – The Underground
Sep 22 Fort Lauderdale, FL – Revolution
Sept 23 TBD – TBD
Sep 24 Atlanta, GA – The Loft
Sep 26 Houston, TX – Warehouse Live
Sep 27 Dallas, TX – Trees
Sep 29 Phoenix , AZ – Rebel Lounge
Sep 30 Los Angeles, CA – Echoplex
Oct 02 Santa Ana, CA – Constellation Room
Oct 03 Berkeley, CA – Cornerstone
Oct 04 Sacramento, CA – Harlow’s SOLD OUT
Oct 06 Seattle, WA – Neumos
Oct 10 Denver, CO – Cervante’s Other Side
Oct 11 Lincoln, NB – Bourbon Theater
Oct 13 Minneapolis, MN – Fine Line Music Café
Oct 14 Milwaukee, WI – The Rave II
Oct 15 Chicago, IL – Avondale Music Hall
Oct 17 Detroit, MI – Shelter
Oct 18 Toronto, ON – Opera House
Oct 19 Cleveland, OH – Grog Shop
Oct 21 Buffalo, NY – TBD
Oct 22 Providence, RI – The Strand
Oct 23 Boston, MA – Paradise Rock Club
Oct 24 New Haven, CT – Toad’s Place
Oct 30 Sayreville, NJ – Starland Ballroom

JI – “Morning” – eSingle
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Oliver Malcolm by Kay Ibrahim from Kasturi Shan (Kaz) at Interscope Records for use by 360 Magazine

Oliver Malcolm Remixes Glass Animals – Tokyo Drifting

Rising artist Oliver Malcolm joins Glass Animals front man Dave Bayley for a new episode of “Cereal Bars” — a show where artists share their come up story and freestyle over a beat made fresh by Dave. The result is a cowboy inspired apocalyptic anthem that combines Dave’s beat prowess and Oliver’s imaginative storytelling. In the very special edition of the episode, the young producer/songwriter also shared a remix he made of a Glass Animals’ track; “Tokyo Drifting” featuring Denzel Curry. Watch the full episode and sneak peek of Oliver’s remix here. Listen to the remix of Glass Animals’ “Tokyo Drifting” feat. Denzel Curry here.

The appearance comes at the heels of Oliver Malcolm’s debut EP, Are You Living in The Real World? which features critically acclaimed tracks like “Switched Up,” “Skywalker,” “Helen” and more. Listen to the project in full here.

About Oliver Malcolm

Oliver Malcolm got his start early, teaching himself how to spin records at 12 years old. Shortly after, he downloaded Logic and taught himself how to produce – working with IDK, Aluna George, Joey Bada$$, Jay Rock, Masego, Tinashe and more. Now twenty, Oliver has developed his own voice. Touching everything from the production, vocals, songwriting, engineering, mixing and mastering,  Oliver’s sound is unique and does not fit the mold of one genre. Quick to be praised by the likes of New York Times, TIME Magazine, Pigeons & Planes, Interview Magazine, CLASH, NME and more, Oliver Malcolm is priming his trajectory to be a long and critical one. A multidisciplinary at heart, this is just the beginning of what music lovers can look forward to from the new artist.

Praise for Oliver Malcolm

“Oliver Malcolm is the dynamic rising star ready kick up a storm with his diverse, new punk-indebted EP.” — NME

“With its deep bassline and bluesy melodies alchemizing jazz and pop influences, he crafts an almost tangible atmosphere of melancholy [in “Helen”] as pleas to a woman echo throughout.” — Pigeons & Planes, Best New Artist

“Oliver Malcolm’s ‘Switched Up’ Is Intoxicating… new single ‘Switched Up’ is a mesh of influences, a confluence of sounds, a mosaic of techniques.” — CLASH

“Oliver Malcolm [is] The UK’s Most Talented Bad Boy.” — Interview Magazine

“A lot of artists claim genre-blending style, but Malcolm’s is altogether impossible to define. Is it alt-blues? Dark electro-pop? Folk-hip-hop? Does it matter?” — TIME Magazine, Best New Song

“The hip-hop producer-turned-twisted musical anarchist is making songs for nobody but himself. You’ll love them anyway.” — i-D Magazine

“The drums lurch toward the offbeats, some looped guitar picking tugs against that pulse and Malcolm’s voice is a rattled, quavery moan…Everything stays off-kilter for the two and a half paranoid minutes of “Switched Off” by Oliver Malcolm.” — New York Times, Playlist

Don’t sleep on Oliver Malcolm, follow now on:

Instagram | Twitter | Youtube

 

Yung Raja illustration by Heather Skovlund for 360 Magazine

Rising Singaporean Artist Yung Raja

RISING SINGAPOREAN ARTIST YUNG RAJA RELEASES NEW FREESTYLE MIXING ENGLISH AND TAMIL — LISTEN NOW

NEW SONG “MAMI” IS YASSER’S TRACK OF THE WEEK ON BBC ASIAN NETWORK — LISTEN HERE

INCLUDED ON ‘NME 100’ LIST — FIRST SINGAPOREAN ARTIST TO APPEAR ON THE LIST

LYRICS + TRANSLATIONS HERE

Praise for Yung Raja:

“Singaporean hip-hop star sparks joy with dizzying Tamil and English raps” — NME

“Yung Raja has flown onto the hip-hop scene over the past year, commanding a riotous audience across South East Asia” — HYPEBEAST

“Within a year, [Yung Raja] has grown to become one of South East Asia’s popular hip-hop artists” — Rolling Stone

Yung Raja has been dubbed as Southeast Asia’s next avant-garde bilingual hip hop artist known for his tasteful unification of English and Tamil lyricism. Over the weekend Yung Raja released another installment of a freestyle that showcases just this. Raja is a master wordsmith and elegantly switches between the languages backed against a trap beat that begs hitting the replay button. The dizzying freestyle comes off the back of his recently released single “Mami” which is also the Track of The Week by Yasser for BBC Asian Network. The video for the song has already surpassed over 100,000 views on YouTube and rising. Check out the song and technicolor video, here.

Alongside the freestyle, Yung Raja also uploaded an informational video “Shtambi Shterminology” where breaks down his everyday slang and Tamil phrases— one of the world’s oldest surviving languages

About Yung Raja:

Named one of NME’s 100 artist of 2021, breakthrough rapper Yung Raja has been dubbed as Southeast Asia’s next avant-garde bilingual hip hop artist. Known for his tasteful unification of English and Tamil culture in his lyrics. He found viral success in Asia after releasing a string of singles including “Poori Gang,” “Mustafa” and “Mad Blessings”  — the latter of which received cosigns by the likes of Lupe Fiasco and M.I.A.. Raja went on to amass over 11 million plays, a record deal with Def Jam SEA and a whirlwind run that saw him play shows across the continent and a stint in India recording for the famous Kollywood industry. His blend of references combined with natural lyrical ability garnered him critical praise with the likes of NME, Hypebeast, ELLE (Singapore), VICE/Noisey, Rolling Stone (India). While his fashion sensibilities and unwavering experimentation with style has landed him the covers of Esquire and ELLE Singapore as well as brand partnerships with BVLGARI, Gucci, Louis Vuitton, and Adidas. Born and raised in Singapore, Yung Raja aims to reinvent societal views in and out of his homeland, inspire the next generation of cultural conservators, and elevate Southeast Asian hip hop to world class stages through his music. Last year, Yung Raja signed to Alamo Records in hopes to continue confronting the industry with his addictive bilingual delivery and amalgamation of cultural references.

Discover more Yung Raja via:

INSTAGRAM | TWITTER | YOUTUBE

Microphone illustration by Heather Skovlund for 360 Magazine

Red Bull Batalla

WORLD’S LARGEST SPANISH FREESTYLE RAP BATTLE, RED BULL BATALLA OPENS APPLICATION PERIOD FOR 2021 U.S. NATIONAL FINALS

Top MCs who have what it takes will advance to next round and compete in the global rap competition’s 15-anniversary season

The new season of Red Bull Batalla kicks off as the largest Spanish freestyle rap battle in the world announces the application phase is now live for the U.S. National Finals. Seeking to uncover the country’s best Spanish freestyle talent around, any MC interested in applying can upload their freestyle submission video via the official Bull Batalla app. This will give them the chance to compete in a virtual qualifier as part of the 15-anniversary of the biggest international freestyle competition in the world.

Following the application phase, from now until April 30th, the top MCs will be chosen to advance to the next round. Those selected will have the opportunity to showcase their lyrical talents and compete in one of the many virtual, regional qualifier battles broadcasts on Twitch this summer. Top contenders from the virtual qualifier will then travel to U.S. National Finals in September. Later this year, all eyes will be on the top MCs as they battle it out in the International Final where one winner will be crowned.

Red Bull Batalla is a global freestyle rap competition that, since 2005, has provided a platform for the best hip-hop improvisors in the Spanish world to connect, develop and compete. The Red Bull founded project has risen to become the world’s biggest international freestyle battle competition, uniting Spanish speakers across the globe. The roots of this improvised rap scene are as deeply connected to hip-hop as they are to the improvisation styles of traditional folk troubadours. With the competition, Red Bull Batalla gives an opportunity for young MCs to train, perform and improve their improvisation and lyrical skills.

The 2020 Red Bull Batalla competition was won by Mexico’s Rapder who delivered the ultimate mic drop to win the most-watched live music event of the year. For the U.S., the region’s National Final winner Yartzifrom Puerto Rico, advanced to the Quarterfinals but was eliminated by Rapder. To relive 2020 highlights head to the Red Bull Batalla website Red Bull TV Batalla.

Electric Guest image by Nicole Deacon uploaded by Gabby DiVerita for 360 Magazine

ELECTRIC GUEST x DARELL x RVSSIAN: “FREESTYLE”

ALL-STAR COLLABORATION ARRIVES ALONGSIDE OFFICIAL MUSIC VIDEO STARRING THE ARTISTS SHOT IN MIAMI + CALIFORNIA.

Acclaimed indie-pop duo Electric Guest have teamed up with Puerto Rican reggaeton artist Darell and Jamaican producer Rvssian for today’s release of “Freestyle (feat. Darell & Rvssian)” – listen HERE.

The high-energy collaboration finds the Latin superstars lending their signature reggaeton spin to the track, originally featured on Electric Guest’s 2019 album KIN. The new version of “Freestyle” also arrives with a brand-new music video featuring the artists in their respective cities of Miami and Los Angeles – watch HERE.

The origins of the collaboration stem in large part from lead singer Asa Taccone’s desire to dive deeper into his Puerto Rican roots (courtesy of his father). While Puerto Rican culture and their heritage has always been celebrated by his family, Asa has long wanted to embrace this more within his music.

In the months before the pandemic, Asa’s father – who was directing John Leguizamo’s Broadway show ‘Latin History for Morons’ – came to an Electric Guest show in New York, bringing Leguizamo with him. They talked afterwards and encouraged him to explore the culture more.

Around that time, Electric Guest was looking to revisit album track “Freestyle” and considering releasing a new version with an added verse from a featured artist.

As Asa explains: “Freestyle was the last song we wrote for the album. It took us forever because we couldn’t figure out the chorus melody. We ended up doing a session with Ne-Yo at a studio in L.A. We sat down and played him the instrumental and he immediately started humming… after about 10 minutes we had the chorus that had eluded me for months. 

But the song kind of slipped under the radar. We had always wanted to do a video for it and possibly get a feature, but Covid hit while we were on tour and like the rest of the world, our cycle ground to a halt and we never really got around to it.

Asa has long been a fan of Darell and Rvssian’s music, so having them featured on a new version of the track felt like the perfect way to dip his toes into the Latin sound. After sending the song their way with the hopes of just a verse, he and bandmate Matthew Compton were sent back a fully-formed, almost entirely new version of the track that the Puerto Rican rapper and Jamaican producer had recorded in Miami.

“It was a totally different format… really their own take on it,” Asa shared. “I think everyone felt the same which was like, ‘Well that is… kind of a better version!’”

Speaking on their collaboration, Rvssian shares: “Remixing the song was fun because I had changed the production from one genre to another. And having Darell add his Latin touch on the vocals… this created a nice fusion.”

Darell adds: “When Rvssian hit me up to participate in this collab, I wasn’t sure what to expect. The end result I feel gives great vibes. For me, it’s always a pleasure to keep growing the culture and blending musical worlds together.”

On the making of the video, Asa shared: “The crew came up from Miami and – even though we were in masks – it was definitely a party on set. I think that vibe translated into the video… riding that horse was equal parts terrifying and fun.”

Electric Guest’s third album KIN was released in 2019, featuring standout tracks, “Dollar,” “Play With Me,” and “More.” The LP was met with critical acclaim, with Associated Press declaring “KIN is a breezy confection of fiendishly clever pop hooks augmented by some computer wizardry.” Uproxx also praised the project as “a masterclass in modern pop that’s anchored by real, genuine emotion.”

The band supported the album with a massive run throughout Europe and the United States, including back-to-back sold-out New York shows at Webster Hall and Music Hall of Williamsburg – with the latter added by overwhelming popular demand.

TIME included “More” in their ‘5 Best Songs of the Week,’ proclaiming it “a retro-inflected electro-pop tune that rings sweet and sincere.” The high-energy music video for the track was directed by Joe Weil (Kendrick Lamar, YG, Khalid) and premiered on People. In the exclusive premiere of the video for fan favorite, “Play With Me,” PAPER declared the visual: “part R&B music video parody + part fantasia — more music videos should tread this fine line, honestly.”

Dollar” came accompanied by an equally feel-good music video, directed by The Lonely Island’s Jorma Taccone and co-starring a fully operational hovercraft DeLorean. That visual had its exclusive debut via Complex, which wrote, “[‘Dollar’] is representative of the duo’s goal of entering this latest era with a desire to make straight up, unapologetic pop.”

BUY/STREAM “FREESTYLE” (FEAT. DARELL & RVSSIAN): HERE

WATCH OFFICIAL MUSIC VIDEO: HERE

Rod Wave Freestyle Visual for 360 Magazine

Rod Wave – Freestyle

Rod Wave’s dominance on the rap game continues with today’s release of his new video “Freestyle.” Directed by TRUFilms, Wave revels in his success and enjoys his victory lap over his hapless competitors. With a fistful of cash in his hands, Wave applauds his unbeatable work-ethic inside a plush hotel room.

Freestyle” follows Wave’s candid release “Through The Wire,” which detailed his horrific car accident earlier this year. It also comes on the heels of his latest Billboard Hot 100 climber “Rags2Riches” – his 12th record to land on the charts. “Rags2Riches’” quest on the Hot 100 includes an 11-spot leap, peaking at No. 41 this week. All three aforementioned records will reside on Wave’s forthcoming Pray 4 Love deluxe album, slated to be released August 7th with production from Jetson Made and features from Lil Baby and Yo Gotti.

Follow Rod Wave: Instagram | Twitter | Facebook

360 Magazine, Courtney Bell

Courtney Bell – “Say You Wanna”

COURTNEY BELL RELEASES A SINGLE FOR THE LADIES IN “SAY YOU WANNA”.

LISTEN TO SAY YOU WANNA HERE

Detroit native, Courtney Bell is back to deliver a message for  the ladies. While slipping into his smooth side over the Noc produced beat, Courtney takes materialism out of relationships. The retro, melodic and synth-heavy production allows Courtney to show off lyrical strength while reminding us he’s “nothing like your last one.”

Showing no signs of slowing down, Courtney Bell has a message of enlightenment to deliver to the masses. Earlier this summer he kicked off with a freestyle visual, “Pride”depicting his flow versatility, talking about the complexities of having pride. He followed up with single, “GB4″ Furthering his mission to empower marginalized communities as well as bring spirituality to the streets, Courtney delivers water to Flint residents monthly while sharing his personal experiences of his life. 

Follow Courtney Bell:

Instagram | Twitter

More about Courtney Bell:

Courtney is a spiritual man and often follows the Torah as he resides in Detroit. His daily routines include meditations and calisthenics at least twice a day. During the winter time you can find Courtney plowing snow for low income communities and the elderly. He’s rooted in uplifting the people around him and bridging the gap between the conscious community and the hood. Through his music he is dedicated to bringing “spirits and souls into the light.” Courtney’s music was featured in media outlets such as: Hot New Hip Hop, The Source, Detroit Times, RapRadar & Fake Shore Drive. In the past he’s opened for notable hip hop acts like: WS Boogie, Dave East and Eric Bellinger.

Music, Machine Gun Kelly, Young Thug, RJMRLA, Lil Duke, Bullets with Names, Music, Rap, Big Time Adolescence, Hulu, The Last Song of Issac LeMay, Vaughn Lowery, Abigail Baldwin, 360 Magazine

Machine Gun Kelly – In These Walls

MACHINE GUN KELLY RELEASES “IN THESE WALLS” FREESTYLE Trending At #1 On YouTube

Machine Gun Kelly adds another rendition to his popular Lockdown Sessions series. This time releasing his PVRIS inspired cover titled “In These Walls.” The freestyle is trending at #1 on YouTube. “In These Walls” pulls inspiration from the PVRIS track “My House” and shows off the Cleveland wordsmith’s rapid rhymes. Machine Gun Kelly more recently dropped his “Pretty Toxic Revolver” freestyle, a Shawn Mendes “Mercy” remake. Check out “In These Walls” HERE

While spending time at home, MGK has put together a series of Lockdown Sessions on YouTube and Instagram with covers such as Oasis’s “Champagne Supernova” which features YUNGBLUD and Paramore’s “Misery Business” with Travis Barker, Omar Fedi, and Steve “Baze” Basil. Gearing up for his upcoming “Tickets To My Downfall” pop/punk album release, Machine Gun Kelly has put together a playlist of songs on Spotify that have inspired him throughout the making of the album. Aside from music, MGK is set to star opposite Sam Worthington on the big screen in the forthcoming action western; The Last Song of Issac LeMay, which starts production this month. He is also seen in Jason Orley’s comedy Big Time Adolescence which is now available on Hulu.

WEBSITE / INSTAGRAM / TWITTER