Posts tagged with "application"

Microphone illustration by Heather Skovlund for 360 Magazine

Red Bull Batalla

WORLD’S LARGEST SPANISH FREESTYLE RAP BATTLE, RED BULL BATALLA OPENS APPLICATION PERIOD FOR 2021 U.S. NATIONAL FINALS

Top MCs who have what it takes will advance to next round and compete in the global rap competition’s 15-anniversary season

The new season of Red Bull Batalla kicks off as the largest Spanish freestyle rap battle in the world announces the application phase is now live for the U.S. National Finals. Seeking to uncover the country’s best Spanish freestyle talent around, any MC interested in applying can upload their freestyle submission video via the official Bull Batalla app. This will give them the chance to compete in a virtual qualifier as part of the 15-anniversary of the biggest international freestyle competition in the world.

Following the application phase, from now until April 30th, the top MCs will be chosen to advance to the next round. Those selected will have the opportunity to showcase their lyrical talents and compete in one of the many virtual, regional qualifier battles broadcasts on Twitch this summer. Top contenders from the virtual qualifier will then travel to U.S. National Finals in September. Later this year, all eyes will be on the top MCs as they battle it out in the International Final where one winner will be crowned.

Red Bull Batalla is a global freestyle rap competition that, since 2005, has provided a platform for the best hip-hop improvisors in the Spanish world to connect, develop and compete. The Red Bull founded project has risen to become the world’s biggest international freestyle battle competition, uniting Spanish speakers across the globe. The roots of this improvised rap scene are as deeply connected to hip-hop as they are to the improvisation styles of traditional folk troubadours. With the competition, Red Bull Batalla gives an opportunity for young MCs to train, perform and improve their improvisation and lyrical skills.

The 2020 Red Bull Batalla competition was won by Mexico’s Rapder who delivered the ultimate mic drop to win the most-watched live music event of the year. For the U.S., the region’s National Final winner Yartzifrom Puerto Rico, advanced to the Quarterfinals but was eliminated by Rapder. To relive 2020 highlights head to the Red Bull Batalla website Red Bull TV Batalla.

Cryptocurrency illustration by Heather Skovlund for 360 Magazine

Cryptocurrency × NTFs

By: Heather Skovlund-Reibsamen

Cryptocurrency × NTFs

In recent news, Tautachrome Inc. has announced its patent attorney’s opinion on the early applicability of its KlickZie patents. The KickZie application will enable users to capture images that are invisibly marked and verified as the original. The owner of the image or video will have the ability to use, sell, and monetize their images. A simple tap on the image will allow users to communicate with the image’s author or others currently viewing the image. The patent is among many in the market of NFTs (Non-Fungible Tokens).

Cryptocurrency Breakdown:

Understanding cryptocurrency can be a headache! It is best to research thoroughly before investing your hard-earned money into just any digital asset. Let’s start with the basics: what is cryptocurrency?  Crypto, crypto currency, or cryptocurrency is a digital asset designed to work as a medium of exchange where individual coin ownership records are stored in a ledger existing in a form of computerized databases using strong cryptography to secure transaction records, control the creation of additional coins, and to verify the transfer of coin ownership. Now, cryptocurrency does not exist in a physical form, like your wallet filled with dollar bills.

Crypto Coins – Altcoins: Tokens, cryptocurrencies, and other forms of digital assets that are NOT bitcoin are known as alternative cryptocurrencies.

A few examples:

  • Peercoin
  • Litecoin
  • Dogecoin
  • Auroracoin
  • Namecoin

Tokens: Created and given out through an Initial Coin Offering, or ICO – much like a stock offering. Crypto tokens are a blockchain account that can provide functions other than making payments. Tokens are usually issued within a smart contract running on top of a blockchain.

  • Value tokens (Bitcoins)
  • Security tokens (to protect your account(s))
  • Utility tokens (designated for specific uses)

What does it mean when a cryptocurrency forks?

Sometimes a cryptocurrency will ‘fork’ and yes, that does sound confusing. It can be broken down into Forks, Hard Forks, or Soft Forks. Forks can be classified as accidental or intentional. An accidental fork happens when two or more miners find a block at the same, or almost same, time. The fork is then resolved when subsequent blocks are added and one of the chains becomes longer than the alternative. The network then abandons the blocks that are not in the longer chain, then referred to as orphaned blocks.

Hard Fork: A hard fork happens if a protocol or rule is changed so that the old protocol version is no longer valid.

Soft Fork: A soft fork occurs when a protocol or rule is changed, and the old version accepts the new version; enabling it to continue working.

What exactly are NTFs?

 A non-fungible token is a unit of data within a digital ledger called a blockchain. This is where each NFT can represent a unique digital item and are not interchangeable. A blockchain is a growing list of records (blocks), that are linked using cryptography. Each block has a cryptographic hash (a mathematical algorithm that maps data), a timestamp, and transaction data.

NFTs can be used to represent digital files such as audios, art, collectibles, sports, pornography, video games, and other forms of creative work. While copies can be made of these creative means, the NFTs representing the original are tracked on their underlying blockchains; therefore, providing the buyers with proof of originality and ownership.

In order to create an NFT, a file is uploaded to an NFT auction market. This creates a copy of the file recorded on the digital ledger as an NFT. This enables it to be bought with cryptocurrency and then resold. The artist can sell an NFT representing the work and still retain the copyright to the work as well as create more NFTs of the same file.

In addition, the buyer of the file does not gain exclusive access to the work or the original digital file. Unfortunately, a seller does not have to prove that they are the original artist either. There have been many cases where are was used for NFTs without the true artist’s permission.

Most Common Types of Cryptocurrency

Bitcoin: Invented in 2008 by a person or group using the name Satoshi Nakamoto. The currency began being used in 2009 when its implementation was released as open-source software. Bitcoin was the first decentralized cryptocurrency leading the way for many others in the years to come. Bitcoins were created as a reward for a process known as mining (record-keeping service done electronically). Bitcoins can be exchanged for other currencies, products, and services.

Bitcoin Cash: A spin-off or altcoin of Bitcoin that was created in 2017 eventually splitting into two cryptocurrencies – Bitcoin Cash and Bitcoin SV. Bitcoin Cash is one of the most popular types of cryptocurrency on the market and holds a block size of 8MB. To compare, Bitcoin’s block size is just a mere 1MB. This means Bitcoin Cash processes at faster speeds for its users.

Litecoin: A peer-to-peer cryptocurrency and open-source software project released under the MIT/X11 license. Litecoin is nearly identical to Bitcoin. Created by Charlie Lee to improve on Bitcoin technology, with shorter transaction times, lower fees, and more concentrated miners. In May 2017, Litecoin became the first of the top 5 cryptocurrencies to adopt Segregated Witness – a soft fork implementation change in the transaction format of Bitcoin.

Ethereum: A decentralized, open-source blockchain with smart contract functionality developed by Vitalik Buterin. Ether (ETH) is the native cryptocurrency of the Ethereum platform. It is the second-largest cryptocurrency by market capitalization. Ethereum is also the most actively used blockchain. It focuses on decentralized applications (phone apps) – almost like an app store. Ethereum looks to return control of apps to its original creators instead of the middlemen (like Apple, for instance). The token name is Ether, which is used as currency by app developers and users.

Ripple: A real-time gross settlement system, currency exchange, and remittance network created by Ripple Labs Inc.  Ripple was released in 2012 upon a distributed open-source protocol that supports tokens representing fiat currency, cryptocurrency, commodities, or other units of value (frequent flier miles, for example). Ripple is geared more towards large companies and corporations than it is for individual users. Ripple is well known for its digital protocol because it allows large amounts of money in any form to be transferred.

The “Magic” of the Disney College Program 

By Hannah DiPilato

“The Magic Kingdom is now open!” a loud voice blares over the intercom at the entrance of the most famous park at Disney World. Hoards of people rush towards the small gates to journey into the land of magic. Upon entering, the magic hits like a wall with Mickey Mouse balloons and a Main Street lined with buildings that look like they were pulled from a storybook. This all leads up to the glistening masterpiece that is Cinderella’s castle. 

But how magical is this experience when you have to do it daily as a burnt-out college student working to make ends meet? For thousands of college students, this is their daily life, but the magic gets dull with each screaming child and cranky parent they encounter. Does the magic truly vanish while working for the Disney College Program, or is all the hassle worth the enchantment that encompasses Disney? 

What it Takes to Work for the Mouse

Although it may seem like no one would be begging to work in a theme park, the Disney College Program gets thousands of applicants every year and only ends up accepting less than 20% of those students. The Disney College Program offers programs at both Walt Disney World in Florida and Disneyland Resort in California. There are five basic qualifications students must meet before they should begin to apply.

According to the Disney Program website, students that hope to apply to the program must be “enrolled and taking classes at an accredited program or institution” at the time they hope to apply. Students must have already completed at least one semester of classes or have graduated within 12 months. The program is specifically designed for undergraduate students, but graduate students are able to apply. Some individual universities have special requirements for students to meet such as a specific GPA, so students should meet with an advisor at their school before applying. 

The program also requires all applicants to be at least 18 years old by the time the program starts as well as possess an unrestricted work authorization. Finally, students that have done the program before must wait at least four months from their departure date to return to the program again. 

However, the program requirements go deeper than this. Since the program is so competitive applicants need to do their best to stand out. The first step of the application process is a general questionnaire that’s similar to many basic job applications. After passing this step, applicants move on to a more in-depth web interview. Finally, a phone interview makes the final decision if someone is selected for the program. 

The Captivating Cast Member Positions

There’s a variety of positions available for students that register for the program. The jobs range from working in the parks to working in the hotels and are assigned by random or based on applicants’ prior experience. These positions are no walk through wonderland, they’re full-time positions and students need to be available to work days, nights, weekends and holidays. The wage depends on the position, but most of the employees only make around $9 an hour or a similar amount close to minimum wage. The paychecks certainly aren’t fit for royalty. 

One past cast member who was a part of the Disney college program, Rebecca Condon, worked Merchandise at the Emporium on Main Street in the Magic Kingdom. This retail experience allowed her to become a manager at Lilly Pulitzer at the young age of 22. Northeastern alumni, Kayla DiPilato also participated in the program as a seater at Be Our Guest, a themed restaurant in the Magic Kingdom. She believes she received this position because of her prior experience as a hostess at Top of the Hub in Boston. 

As both of these jobs seem to capture the whimsical essence of Disney, many positions in the program are not as sought over. Some roles such as custodial or food prep, are minimum wage jobs that can be found at most basic establishments all around the country. However, what would be a part-time job in a fast-food restaurant or a business turns into hours on hours in an amusement park to make ends meet. Depending on which job an applicant is selected for could determine whether they love or hate the program. Although, one person’s job nightmare could be a dream come true for somebody else. 

Not a Castle Nor a Carriage 

The housing and transportation for the program has not received stellar reviews from past cast members. Members of the Disney College Program are housed in apartments and rent is taken weekly from their paychecks. Rent can cost anywhere from $114 to $205 a week depending on what housing a person is placed in. Many times cast members have to share a room as well as sharing the apartment with a few other workers. The rules of housing are apparently incredibly strict, with restrictions against alcohol as well as overnight guests of the opposite gender. 

“My least favorite part of the job was the apartments they housed us in,” said Rebecca Condon. “My apartment was the oldest Disney property and had tons of issues. My toilet overflowed 7 times during the program because of bad pipes in the wall to the point where it flooded our whole apartment with about 2 inches of water.” The rent might be cheap, but in the end you get what you pay for. 

If students were unable to bring their own car, they had to rely on the transportation provided by Disney. The college program in Orlando provides a shuttle service to help transport cast members, but the Anaheim program only provides cast members with a free city bus pass. Although the shuttle sounds like a convenient option, it was much less practical than having a car on the property. 

“It is unbelievable how they are able to transport thousands of us,” expressed Condon. “Although, with that being said, it was really hard because I would have to leave two hours before my shift to make sure I got there in time and I often wasn’t home until two to three hours after my shift.” After an incredibly long day of working in a busy park, a two-hour commute is much longer than anyone would want to endure. 

The unreliable shuttle was one reason DiPilato decided to drive her car all the way from Massachusetts to use during her time in the program. “I knew how disastrous it would be to take the shuttle for commuting,” she said. “I also wanted to have the freedom to explore Orlando.”

Experience the Magic but Fight the Villains 

Disney has its perks as well as its downsides just as any normal day job does. DiPilato said her favorite part of the job was making magic for guests, especially for kids that were part of the Make A Wish program. However, she also recalled that families would often get hot and tired after a long day in the park and take out their frustrations on her.  

There were also a lot of strict rules such as never being allowed to point with one finger, never calling guests “people” instead of guests, not being able to have piercings besides one on your earlobes and not being able to wear too much makeup. 

“Once I got yelled at because a child threw his shoe into our moat. How was that my fault?” recalled DiPilato. “Although, I did get to meet Josh Gad in promotion of the Beauty and The Beast live-action movie that was set to come out at the time, so that was a super cool experience.”

Condon recalled one occurrence where the cast members got to experience an exclusive party for the cast members. “Disney opened up one of their water parks for cast members after hours,” she recalled. “They hired a DJ and catered with some of the best Disney Treats, especially the Mickey Bars!”

Every day working at Disney for the Disney College Program is a unique experience. DiPilato mentioned that guests would often sprinkle ashes of relatives within the rides and cast members would have to clean them up. “Yeah, that happened a lot, mostly in the Haunted Mansion,” she said nonchalantly. She also touched on the fact that kids would often get separated from their families, throw up randomly and scream… a lot. “Giving kids a magical experience is amazing, but it comes with so many more problems than would come with working strictly with adults,” she said. 

Is the Work Worth the Pixie Dust?

It takes a special and dedicated person to participate in the Disney College Program. Days are full of long hours of work and lots of cranky families. However, the perks and experience a cast member receives from the job will last a lifetime. 

“I absolutely loved the program and feel like I grew so much from it,” concluded Condon. “The skills I learned from working for this Fortune 500 company is something I carry around with me every day.” 

If you could walk through the streets of Magic Kingdom daily without it ever getting old, or eat a Mickey Ice Cream bar every day without ever getting sick of them, you could have what it takes to become a cast member. To many, it is the job of a lifetime to be able to play an important role in millions of children’s most magical memories and the free park entry doesn’t hurt either. 

If you can get over the job’s flaws, you could have Mickey Mouse as your coworker. And hey, don’t all jobs have their downsides? 

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Conlangio, free web-based application for constructed languages.

There is often a secret ingredient that draws us into powerful performances on our television, captivates us with storytelling in our favorite books and has us hooked on to the latest video game. That secret ingredient is a constructed language and there is a Denver startup focused on creating a platform for language creators around the world and promoting the art, science, and craft of inventing languages.

That company is Conlangio, an innovative language-construction software company with a free web-based constructed language application. This startup – not even a year old and still in its early phases – already has over 400 language creators and over 400 languages created using their software. It has created quite a buzz in this niche community and is planning to expand to content-creation and educational material in the near future.

The founder of Conlangio, Patrick Gaston, is a classically trained linguist, U.S. Army veteran, and software engineer living in Denver, CO.

“Language is my absolute passion. After getting my degree in Linguistics and becoming a software engineer, I really made it a mission to use this unique skill set to create language applications for underrepresented language communities. I started creating my own language in 2016 as a way to deal with some issues transitioning from military to university so this is where I wanted to start my journey,” says Patrick Gaston

One of the most amazing things about this startup is that it was created on nights and weekends as a side project – and still is!

“I’m kind of just riding this wave right now. Conlangio has definitely grown to a point that makes it hard to do part-time but I am loving every minute of it. This whole journey has already been so surreal and if I get to work on Conlangio full-time, it will be amazing,” says Gaston.

In the past year, Conlangio has grown to a diverse team of 4, including 2 military veterans.

Want to know more? So do we!

What is a constructed language? 
Constructed languages, or conlangs for short, are languages that have been created artificially, by an individual or a group, with the intent of being used for communication by a group of speakers, to enhance art, entertainment and more.

You may be more familiar than you think! If you’re one of the millions that tuned into HBO’s hit series Game of Thrones, you’ve heard of Dothraki, which is a fictional language constructed by David J. Peterson – an American language creator. That’s not all. Some other places you can find constructed languages are James Cameron’s Avatar, The 100, and the Lord of the Rings to name a few. That list is only getting bigger.

Why create a language?

People create languages for all kinds of reasons, some of these might include own personal use, video games, films or TV shows.

Stay tuned…
Be sure to keep an eye on this startup, as they may be responsible for your next favorite hit series.

To contact Conlangio or find out more, check out http://conlang.io/

Safety Score

Autoliv, Inc. (NYSE: ALV and SSE: ALIVsdb), the worldwide leader in automotive safety systems, today introduced Safety Score by Autoliv, a smartphone application with the goal to make people of all ages become safer drivers.

Once downloaded and when active, Safety Score monitors real-time driver behaviors and compares it against Autoliv’s proprietary data algorithms and known causes of accidents and provides the user with a personalized 3-digit safe driver score. The higher the score the more safe-driving behaviors the driver exhibited over an array of data points including turning, acceleration, braking, speed and distractions. The app also collects and compares data on weather, type of roads driven on, time of day and trip duration.

“Today, nearly 1.4 million people die in traffic fatalities every year and that number is expected to increase,” said Cecilia Sunnevång, Ph.D., Autoliv Vice President of Research. “Autoliv has been collecting, studying and acting on accident data for 65 years and we believe the road to saving more lives includes improving driver behavior. Safety Score, when used regularly provides a unique understanding of an individual’s safe-driving patterns and provides a framework for coaching and improving safe-driving habits.”

Christoffer Malm, Autoliv Director of Digital and Mobility, added that having a personalized safety score based on individual driving behavior could also be used by ride-hailing, taxi, limousine and other fleet and professional driving companies to provide an objective picture of a user’s safe-driving habits and provide a platform for evaluating and improving driving behavior. Additionally, a personalized Safety Score based on individual driving behavior could also be used to reduce insurance costs.

“Many usage-based insurance programs collect vehicle data and score based on the performance of a vehicle, which often has multiple drivers, so driving behavior reported back to the insurance company isn’t personalized,” he said. “Safety Score assesses individual driving behavior – regardless of the vehicle driven – and provides a personalized score that could be used to determine an individual’s safe-driving behavior. The individual could then share this information with the insurance company to reduce costs.”

Learn more

www.sparepartstore24.co.uk

Kiip’s CEO: March Update

March has been Madness! (In the best of ways)

We’re kiiping busy, and hope you have been too. This year is already flying by and we’ve got so much to share!

#PressforProgress & #feff

Kiip is dedicated to supporting and growing an equal and diverse workforce and we know that means having an open and honest conversation about how we can do better. Take a look at what our leaders here at Kiip have to say about progress in 2018.

Announcements

&#feff; Kiip Gets Into the Data & Audiences Business

Audiences

We’ve been hard at work. Since we launched our Moments Table, many brands have asked if they can use our data more broadly. We finally launched our audiences into (initially) LiveRamp Data Store and now I am happy to report that you can buy moments audiences decoupled with our media.

Surveys

On top of this, we rounded out our data suite with our Surveys product. Too often as marketers we are faced with limited 3rd party data options (largely cookie based or too probabilistic). We decided to use our mobile-first positioning and engagement unit in our ads to create a survey product where the marketer can simply ask the consumer (millions of them). With these survey responses we can create seed audiences activated on Kiip (or elsewhere as aforementioned) or simply qualify the success of your campaign. The possibilities are endless.

Helpful Content

To help further hammer home the point of why we went into the data business, we put together some helpful content. An interesting tidbit: the VP of Netflix started quite a stir in 2016 when he suggested that demographic data was a thing of the past, or rather headed to the trash. I believe that marketing is heading from a segment-based approach to a signal-based approach. Here’s a post from one of our brilliant strategist Lauren, on how best to ensure that your audience data is used effectively and sourced transparently.

Okay so now you’ve read all about how to avoid the pitfalls (in the post linked above), are you ready to talk strategy and leave generic data in the past? Schedule a complimentary session today and learn more about how our audience targeting stands out from the crowd.

The Summer Forecast

Every month we release mobile app behavior trends called M.I.C. drops. These help our media buying customers to get ahead of trends and know how to buy more effectively based on what people are going to be spending time doing. The March M.I.C. drop stats are in and it’s sunny with a chance of 2 in 3 teens working this summer. This summer polls 55% of teens working and earning over $1K. We’ve collected the data, now you can make accurate predictions on what they’ll be spending that money on and when. See for yourself how best to reach a teen audience this summer!

Case Study Center

    • We’ve been working with the app store’s most popular free fitness app for a while now: Sweatcoin. Here’s our case study with how we worked with them to monetize and engage their most active users.
  • Here’s another case study about a lifestyle app that’s all about beauty and selfies. You wouldn’t believe how many people love this app.

 

 

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