Posts tagged with "Program"

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Extend the PSLF Waiver

Menendez, Kaine, Gillibrand, Van Hollen, Sarbanes, Hayes, Courtney Urge the Biden Administration to Extend the PSLF Waiver.

The bicameral group of lawmakers asked for the waiver deadline to be extended until July 1, 2023

U.S. Senators Bob Menendez (D-N.J.), Tim Kaine (D-Va.), Kirsten Gillibrand (D-N.Y.), and Chris Van Hollen (D-Md.), alongside U.S. Representatives John Sarbanes (D-Md.-03), Jahana Hayes (D-Conn.-05), and Joe Courtney (D-Conn.-02), today led a bicameral group of nearly 100 colleagues in urging U.S. Secretary of Education Miguel Cardona to extend the limited Public Service Loan Forgiveness (PSLF) waiver deadline until July 1, 2023 – when the Department of Education’s new PSLF regulations are set to take effect, in order to ensure all public servants with federal student loans can benefit from this historic waiver. Since the Department announced the limited PSLF waiver last October, more than 189,000 public servants have had their student loans forgiven through the program and one million have received an average of one additional year of PSLF credit.

“To date, the waiver has been overwhelmingly successful in reducing barriers for borrowers to receive PSLF relief, as the waiver accounts for almost all (91%) of the borrowers who have received forgiveness through the PSLF program through July 31, 2022,” wrote the lawmakers to Secretary Cardona. “The limited waiver [has] also [been] a lifeline for Federal Family Education Loan (FFEL) borrowers who—for the first time—have seen their payments acknowledged in the PSLF program.”

Despite how many public servants have already benefited from the limited waiver, the lawmakers highlighted that these borrowers represent only a fraction of the public servants who are eligible for PSLF. According to the Student Borrower Protection Center’s estimates, only 15% of the 9 million public service workers with student debt have filed paperwork to track their qualifying payments under PSLF. The lawmakers also echoed the more than 20 state attorneys general who warned that fundamental programmatic problems with the PSLF program will immediately return – likely in a more exacerbated manner – if the waiver ends before the Department of Education implements its new PSLF regulations.

“Extending the PSLF waiver will also allow more military service members and federal employees to make progress towards loan forgiveness through PSLF. Though the Department has announced that it is currently working to ensure that all federal agencies and departments automatically provide credit for PSLF for members of the military and federal employees, this program is not yet in place,” added the lawmakers. “Military and federal data matches are critical to ensuring that the Department can identify which borrowers are eligible for PSLF and provide them automatic relief.”

Sen. Menendez and many of his colleagues have long called on the Department of Education to make comprehensive fixes to the PSLF program, which has faced scrutiny for several implementation challenges since its inception in 2007, with only 1 to 2 percent of PSLF applicants being approved each year prior to the Biden Administration proposing a sweeping overhaul of the PSLF program. Today’s effort comes more than a month after Sen. Menendez and several of his colleagues led a group of more than 100 lawmakers in calling on the Biden Administration to extend the PSLF waiver deadline.

This effort is supported by 35 advocacy groups, including: AASA, The School Superintendents Association, Accountable.us, American Association of University Women (AAUW), American Association of Veterinary Medical Colleges (AAVMC), American Council on Education (ACE), American Federation of Teachers (AFT), American Psychological Association (APA), OCA- Asian Pacific American Advocates, Association of Young Americans (AYA), Chicago Foundation for Women (CFW), Community Service Society of New York (CSSNY), Consumer Action, Council on Social Work Education (CSWE), Fosterus, Maryland Center for Collegiate Financial Wellness (MCCFW), National Action Network Washington Bureau, National Association for the Advancement of Colored People (NAACP), National Association of Social Workers (NASW), National Council of Nonprofits, National Education Association (NEA), National Treasury Employees Union (NTEU), National Women’s Law Center (NWLC), New Leaders, New Jersey Citizen Action, Public Law Center, Social Current, Student Borrower Protection Center (SBPC), Student Debt Crisis Center (SDCC), The Arc, The Education Trust, The Institute for College Access & Success (TICAS), UnidosUS, and Virginia Poverty Law Center (VPLC).

Joining Sens. Menendez, Kaine, Gillibrand, and Van Hollen in the Senate in signing the letter are: Majority Leader Chuck Schumer (D-N.Y.), Majority Whip Dick Durbin (D-Ill.), and Sens. Richard Blumenthal (D-Conn.), Cory Booker (D-N.J.), Ben Cardin (D-Md.), Bob Casey (D-Pa.), Tammy Duckworth (D-Ill.), Dianne Feinstein (D-Calif.), Mazie Hirono (D-Hawaii), Amy Klobuchar (D-Minn.), Alex Padilla (D-Calif.), Jack Reed (D-R.I.), Bernie Sanders (I-Vt.), Brian Schatz (D-Hawaii), Tina Smith (D-Minn.), Mark Warner (D-Va.), Raphael Warnock (D-Ga.), Elizabeth Warren (D-Mass.), Sheldon Whitehouse (D-R.I.), and Ron Wyden (D-Ore.).

Joining Reps. Sarbanes, Hayes, and Courtney in the House in signing the letter are: Reps. Alma Adams (D-N.C.-12), Colin Allred (D-Texas-32), Cynthia Axne (D-Iowa-03), Nanette Barragán (D-Calif.-44), Karen Bass (D-Calif.-37), Suzanne Bonamici (D-Ore.-01), Jamaal Bowman (D-N.Y.-16), Brendan Boyle (D-Pa.-02), Shontel Brown (D-Ohio-11), Salud Carbajal (D-Calif.-24), Sean Casten (D-Ill.-06), Judy Chu (D-Calif.-27), David Cicilline (D-R.I.-01), James E. Clyburn (D-S.C.-06), J. Luis Correa (D-Calif.-46), Angie Craig (D-Minn.-02), Danny K. Davis (D-Ill.-07), Rosa L. DeLauro (D-Conn.-03), Mark DeSaulnier (D-Calif.-11), Debbie Dingell (D-Mich.-12), Lloyd Doggett (D-Texas-35), Adriano Espaillat (D-N.Y.-13), Dwight Evans (D-Pa.-03), Ruben Gallego (D-Ariz.-07), Jesús “Chuy” García (D-Ill.-04), Sylvia Garcia (D-Texas-29), Jimmy Gomez (D-Calif.-34), Raul Grijalva (D-Ariz.-03), Sheila Jackson Lee (D-Texas-18), Sara Jacobs (D-Calif.-53), Pramila Jayapal (D-Wash.-07), Derek Kilmer (D-Wash.-06), John B. Larson (D-Conn.-01), Brenda Lawrence (D-Mich.-14), Teresa Leger Fernandez (D-N.M.-03), Stephen F. Lynch (D-Mass.-08), Lucy McBath (D-Ga.-06), Betty McCollum (D-Minn.-04), James McGovern (D-Mass.-02), Jerry McNerney (D-Calif.-09), Gwen Moore (D-Wisc.-04), Grace Napolitano (D-Calif.-32), Marie Newman (D-Ill.-03), Eleanor Holmes Norton (D-D.C.-At-Large), Alexandria Ocasio-Cortez (D-N.Y.-14), Frank Pallone Jr. (D-N.J.-06), Jimmy Panetta (D-Calif.-20), Bill Pascrell Jr. (D-N.J.-09), Chellie Pingree (D-Maine-01), Katie Porter (D-Calif.-45), Ayanna Pressley (D-Mass.-07), Mike Quigley (D-Ill.-05), Jamie Raskin (D-Md.-08), Deborah K. Ross (D-N.C.-02), C. A. Dutch Ruppersberger (D-Md.-02), Bobby L. Rush (D-Ill.-01), Gregorio Sablan (D-N. Mariana Is.-At-Large), Jan Schakowsky (D-Ill.-09), David Scott (D-Ga.-13), Adam Smith (D-Wash.-09), Abigail Spanberger (D-Va.-07), Haley Stevens (D-Mich.-11), Thomas Suozzi (D-N.Y.-03), Eric Swalwell (D-Calif.-15), Rashida Tlaib (D-Mich.-13), David Trone (D-Md.-06), Juan Vargas (D-Calif.-51), Nydia M. Velázquez (D-N.Y.-07), Bonnie Watson Coleman (D-N.J.-12), Peter Welch (D-Vt.-At-Large), Susan Wild (D-Pa.-07), Nikema Williams (D-Ga.-05), and John A. Yarmuth (D-Ky.-03).

Find a copy of the letter HERE and below.

Dear Secretary Cardona:

Thank you for your continued efforts to improve the Public Service Loan Forgiveness (PSLF) program. As you are aware, the limited PSLF waiver, announced last October, has significantly improved the lives of the more than 189,0001 public servants who have had their student loans forgiven though the program and the one million2 who have received an average of one additional year of PSLF credit. Given the upcoming October 31, 2022 limited PSLF waiver deadline, we write to reiterate our request3 that the Department of Education extend its deadline until July 1, 2023—when the Department’s new PSLF regulations will take effect—in order to ensure that all public servants with federal student loans are able to benefit from this historic waiver. 

To date, the waiver has been overwhelmingly successful in reducing barriers for borrowers to receive PSLF relief, as the waiver accounts for almost all (91%) of the borrowers who have received forgiveness through the PSLF program through July 31, 2022.4 The limited waiver is also a lifeline for Federal Family Education Loan (FFEL) borrowers who—for the first time—have seen their payments acknowledged in the PSLF program. Yet, data indicates that only a fraction of the public servants who are eligible for PSLF have utilized the waiver. According to the Student Borrower Protection Center’s estimates, only 15% of the 9 million public service workers with student debt have filed paperwork to track their qualifying payments under PSLF.5

As more than 20 state attorneys general have pointed out, “[g]iven the essential benefits provided by the limited PSLF waiver, and the fact that fundamental problems with the PSLF program will immediately return (likely in an exacerbated form) upon the waiver’s end, we have grave concerns about the plans to end the waiver . . . before the Department’s new PSLF regulations take effect.”These attorneys general, alongside the education advocacy, government, and non-profit community as a whole, agree that operationalizing and explaining the waiver has been an incredible challenge for the Department, as well as its servicers. Such challenges have left numerous public servants confused about how the waiver, consolidation, and the Department’s one-time review to fix forbearance and deferment failures will work. This is especially true for FFEL borrowers and borrowers who still hold joint consolidated loans from the Department, many of whom are still unaware that they may have an opportunity to qualify for PSLF under the limited PSLF waiver.

Importantly, extending the PSLF waiver will also allow more military service members and federal employees to make progress towards loan forgiveness through PSLF. Though the Department has announced that it is currently working to ensure that all federal agencies and departments automatically provide credit for PSLF for members of the military and federal employees, this program is not yet in place. Military and federal data matches are critical to ensuring that the Department can identify which borrowers are eligible for PSLF and provide them automatic relief.

Since the deadline of October 31, 2022 to qualify for PSLF under the waiver program is less than one month away, we ask that the Department extend this deadline in order to ensure that all public servants with federal student loans are able to benefit from this historic waiver.

Sincerely,

Follow Senator Menendez on Instagram I Facebook I Twitter I YouTube I Flickr I Website

Travel graphic via Samantha Miduri for use by 360 Magazine

2023 ZEITZ MOCAA × UNIVERSITY OF THE WESTERN CAPE MUSEUM

The 2023 Zeitz MOCAA & University of the Western Cape (UWC) Museum Fellowship Programme call for applications officially opens on 15 June 2022.

This call marks the second iteration of the year-long programme, developed to educate a new generation of art and museum professionals from Africa. With the aim to foster the growth of curatorial practice and advance scholarship on contemporary art discourse from the continent, the programme offers fellows exposure to museum practice facilitated by Zeitz MOCAA senior staff and is underpinned by rigorous academic scholarship at UWC’s Department of History and Centre for Humanities Research (CHR). 

“We are pleased to once again be collaborating with the University of the Western Cape on this incredible initiative to educate the next generation of exhibition makers and curatorial thinkers. We remain committed to merging scholarship on contemporary art production and circulation from Africa and its diaspora and hope to contribute to a new group of skilled professionals looking to work within museums, galleries, art centres, private and public collection management, biennials, art publishing, festivals, universities and more,” says Koyo Kouoh, Executive Director and Chief Curator at Zeitz MOCAA

During the 12-month Museum Fellowship Programme, fellows will engage in discourse around contemporary art, curatorial practice, art education, conservation, heritage and museology from Africa and the African diaspora. They will study and work with both institutions towards an accredited BA Honours qualification. This includes enrolling in courses on historiography, curatorship, museums, heritage and public history at UWC’s Department of History as well as obtaining work experience at Zeitz MOCAA in the Curatorial, Collections & Exhibition Management, Art Education and Institutional Advancement departments. Successful fellows will actively contribute to the research, planning, execution and management of museum projects, ranging from exhibitions, publishing and public programming to art education and fundraising.

“It is fitting that applications for the 2023 Zeitz MOCAA & University of the Western Cape (UWC) Museum Fellowship Programme opens one day before South Africa’s Youth Day on 16 June and during Youth Month. Our aim is to continue promoting narratives that are important to the building of artistic and curatorial communities and this feeds directly into the South African government’s goals of developing plans for a more effective arts and culture curriculum and supporting income and funding models for arts and culture initiatives,” says Rory Bester, Associate Professor in the Department of History at UWC.

The Fellowship begins in January 2023 and is open to individuals who are citizens of an African country. It covers the costs of tuition, accommodation, basic health insurance and a monthly stipend. Travel to South Africa and visa costs are not included. 

Applications for the 2023 programme close on 15 July 2022 and successful applicants will be contacted directly by 5 September 2022. Only the first 150 applications received will be considered for review.

For more information and to apply, visit zeitzmocaa.museum

Zeitz MOCAA and the University of the Western Cape (UWC) celebrate diversity in all its forms, including gender, ethnicity and sexual orientation. 

The Zeitz MOCAA & University of the Western Cape (UWC) Museum Fellowship Programme is supported by Zeitz MOCAA, the University of the Western Cape, AKO Foundation and Africa No Filter.

Hold me tight 2 ©Vivi Film animation via Sara Bleger for use by 360 MAGAZINE

FIAF – ANIMATION FIRST FESTIVAL

The French Institute Alliance Française (FIAF) recently revealed further installments to their 2022 Animation First Festival. FIAF, too, publicized that the animation festival will showcase a virtual programming of the animated film AN AMERICAN TAIL by esteemed filmmaker Don Bluth, with the US debut of the TV special THE MYSTERIES OF PARIS, revitalizing one of the earliest novel series of France.

The French animation festival commemorates its fifth anniversary in 2022. This year’s event showcases two programs: in person from February 11-13, and virtually from February 14-21.

Just Announced:

Past Announced Showcases:

About Animation First   

Serving as the single film festival in the United States that honors French animation, Animation First reviews the impacts of animation film. France serves as Europe’s leading curator and the world’s second runner up producer of animated film. The event aims to educate film lovers on the rich history of animation in France.

Alive Coverage for use by 360 Magazine

BUKU Music and Art Festival

BUKU has just announced the lineup for their 10-year anniversary music and art project festival. This is the first time that the event has been held since 2019 and will take place March 25-26 2022 in New Orleans.

Set along the backdrop of the Market Street Power Plant along the coast of the Mississippi River, BUKU offers attendees the full New Orleans experience. With many indoor and outdoor stage sets, art installations and interesting constructions from local graffiti artists, the festival is sure to be an extraordinary and memorable time.

The lineup includes some noteworthy artists like the iconic Tyler, The Creator, rock band Tame Impala and Colombian R&B singer Kali Uchis. Full lineup will be listed below.

Apart from the entertaining festivities of the festival, BUKU continues to foster the mission of the Take Action Project (“TAP”). The task at hand for the program pairs the platform of BUKU to boost recognition around varying social and environmental issues. The mission is continued this upcoming year alongside Upbeat Academy, a non-profit the inspires the New Orleans youth through musical teaching and trainings.

Presale registration for tickets is available on the BUKU site HERE.

Artist Lineup

TYLER, THE CREATOR

TAME IMPALA

$UICIDEBOY$

100 GECS

A HUNDRED DRUMS

ALISON WONDERLAND

AMELIE LENS

BABY KEEM

BAS

CHEE B2B TSURUDA

CLOZEE

DOM DOLLA

FLO MILLI

FOUSHEÉ

GLASS ANIMALS

GLBL WRMNG

  1. WORRA

JOHN SUMMIT

KALI UCHIS

KENNYHOOPLA

KUMARION B2B REAPER

LANE 8

LIQUID STRANGER

MAXO KREAM

MERSIV

MOORE KISMET

NENO CALVIN

PORTER ROBINSON

REZZ

SFAM

SHYGIRL

SULLIVAN KING

SVDDEN DEATH

TAKING BACK SUNDAY

TEEZO TOUCHDOWN

TIERRA WHACK

TRIPPIE REDD

TROYBOI

TSHA

TSU NAMI

TVBOO

VINCE STAPLES

WRECKNO

504ICYGRL

ANTWIGADEE!

BLUSHAKURX

BUCKTEN B2B DON PEYOTE

CHINUA

GØ PINK

GUWAP DASHH

LADY LAVENDER

LANGO

LEGATRON PRIME

NCOGNITA

ODD THE ARTIST

ROB49

STONE COLD JZZLE

TATYANNA XL

TREETY

ZIGGMONSTER

World Art Day illustration by Heather Skovlund for 360 Magazine

World Art Day Travels

In honor of World Art Day on April 15, 2021, here are some of the best destinations and hotels for curated art experiences from around the world. Whether it be an outdoor mural scene, a hotel’s private art collection, an artist-in-residence program, or new exhibits scattered throughout a country, there are many ways to celebrate World Art Day! And while safe travel may not be possible yet for everyone, virtual experiences are a great way to show appreciation and support. 

DOMESTIC

Hamilton Princess & Beach Club – Hamilton, Bermuda

Known as “The Pink Palace” from its iconic pastel exterior since 1885, it’s the interior of Hamilton Princess that is inside the hotel that makes it fit for royalty. A little-known secret is that the property is home to one of the most comprehensive contemporary art collections in the world. The vast and ever-evolving collection has an estimated multi-million dollar value. There really is no other resort where you can see an 18 ft tall KAWS sculpture or an original Banksy up close. Hamilton Princess has created the Escape Artist Package which includes a private tour of the contemporary art collection including pieces by Jeff Koons, Damien Hirst, Takashi Murakami, Banksy, KAWS, Julian Opie, Yayoi Kusama, and Ai Wei Wei ,  complimentary passes to the island’s art museums with private tours upon request, complimentary Twizy electric car rental to get to and from the museums, and an assortment of art-inspired amenities and gifts, including a limited edition Mari Andrew print. 

St. Pete/Clearwater

Quickly becoming a museum mecca with 30+ museums in the destination, downtown St. Pete also boasts over 500 outdoor murals created by local and international artists throughout the hip Central Arts District. The newest additions are showcased during the annual mural festival SHINE St. Pete and can be experienced with a guided walking tour. This alfresco art experience has also been modified for COVID-19 safety as travelers can now discover them independently with this comprehensive, ever-growing list and through the app, PixelStix. And not to be forgotten, the most popular museum in the destination, The Dalí Museum, will continue to host the immersive Van Gogh Alive exhibit through June 13, 2021. The exhibition features more than 3,000 Van Gogh images at an enormous scale, viewed through high-definition projectors and synchronized to a powerful classical score. Advanced-purchase, timed-tickets are required to visit. 

Providence, Rhode Island

Known as Rhode Island’s creative capital, Providence is one of the country’s most diverse and vibrant cities for the arts, due in large part as the home to The Rhode Island of School of Design (RISD) which cultivates a creative community. Providence’s artistic offerings are best experienced on foot via Avenue Concept, Rhode Island’s first privately funded public art program. They offer two self-guided tours offering comprehensive stops with dozens of murals and sculptures to visit in Downtown and South Side/West End. As of August, a new latinx-led public art banner project honoring the healthcare workers who have helped manage the COVID-19 crisis has launched throughout the city. 

New Orleans – The National WWII Museum

The National WWII Museum’s newest special exhibit “SOLDIER | ARTIST: Trench Art in World War II” explores the unique military pastime of creating art, souvenirs and tools out of the discarded materials and waste of war. Featuring more than 150 artifacts, many of which have never been exhibited, the collection also includes a background on the creators, providing a rare glimpse into the circumstances of war and the ingenuity and resourcefulness of servicemembers in the field. Such items range from souvenirs, such as ashtrays and jewelry made by servicemembers for their loved ones at home, to forbidden items like radios and musical instruments made by prisoners of war. The exhibition will be open to the public through January 2, 2022.

Daxton Hotel (Birmingham, MI) 

Opening in April 2021, Daxton Hotel features a monochromatic palette in rich, saturated color to showcase avant-garde lighting and furniture in bold shapes. This backdrop is juxtaposed with an art collection of over 400 pieces curated from across the world by Saatchi Art. The thoughtful collection is inspired by the street art found throughout the city of nearby Detroit and reflects the movement and energy of Motor City’s local scene. In addition to the distinctive art originating from across the world including Peru, Macedonia and South Korea, each guestroom is outfitted with a custom headboard backdrop from local floral muralist, Ouizi. Art in public spaces includes the restaurant Madam’s large-scale painting series of 12’ portraits in a feminine, a suspended wire installation in the conference room encouraging dialogue, a full-sized mechanical horse and 9’ pink metallic bunny. Art tours for the building are offered the first Friday of the month, providing the opportunity to engage and experience some of the Daxton Hotel’s significant works. 

The MC Hotel – Montclair, NJ

Located just 45 minutes outside of NYC, the 159 room MC Hotel is at the intersection of culture and community in the heart of Montclair’s thriving artistic community. With art curated from established and up-and-coming artists in every room, the hotel is part art gallery, part meeting place. Currently on display are pieces from painters Ryan Chin and Siona Benjamin-Kruge as well as mixed-media artist Basia Goszczynska to name a few. At guest check-in, travelers will be met by a sculpture of a flower from Karen Kimmel that stretches across two walls. The sculpture features textiles that were meticulously hand-punched then painted onsite. On the lobby wall of the bar, guests will see a sculpture from Goszczynska which is made from salvaged oyster farming bags, marine rope and steel wire. He also continues this unique interpretation of upcycling to shelves of the bar which displays Rainbow Collections, a piece featuring crowdsourced microplastics and salvaged baby food jars.

Borgata Hotel Casino & Spa – Atlantic City, NJ

Within a two-hour drive of New York and an hour drive of Philadelphia, head toward the Las Vegas of the East Coast known for its bustling boardwalk, glitzy high-rise resorts, five-star restaurants, four-mile-long boardwalk, and six-mile-long beach. In search of an indulgent escape, this fast-paced resort is an art lover’s dream. Borgata Hotel Casino & Spa features numerous extravagant glass sculptures that seem to drip effortlessly from the ceiling and rise majestically from the resort’s floor. Those colorful works of art are none other than world-famous Chihuly glass, created by master craftsman Dale Chihuly, and some of our guests come to our resort just to take in the signature pieces by the American artist. Borgata Hotel Casino & Spa houses a number of stunning Chihuly pieces across the property, from the main entrance of the casino to the corridor connecting Borgata to The Water Club. Take a look at the gallery of Borgata Hotel Casino & Spa’s Chihuly, and the next time you visit, play a game of trying to find all of the signature artwork throughout the resort. As the artist himself one said, “Glass has the ability, more than any other material, to bring joy and a certain happiness to people.” Chihuly, who was born in Washington in 1941, has had countless exhibitions of his work across the globe, from Venice to London to the Netherlands, and blew his own glass until he had a tragic car accident in 1976. Afterwards, due to challenges with his eyesight, Chihuly began serving as a director of a team of artists, who have created hundreds of massive glass installations found in buildings across the globe. 

Fitler Club, Philadelphia, PA

Fitler Club is Philadelphia’s ultimate “work/stay/play” destination, where hotel guests are granted exclusive access to all the club’s amenities for the duration of their stay. The club encompasses 136,000 square feet and includes a world-class gym and spa, a 14-room boutique hotel (The Rooms at Fitler Club), collaborative workspace (Offsite), indoor pool and a movie theater. Art lovers will enjoy the Fitler Club’s Collection, which has works by famous artists featured throughout the property. The collection includes pieces by Damien Hirst, Alex Katz, Hiroshi Sugimoto, Pamela Hanson, Mel Bochner and more. Fitler Club’s Artist In Residence program, bringing the work of Philadelphia artists, acclaimed and up-and-coming, to people’s everyday lives. Fitler Club assembled a vast collection by local artists, within a non-traditional gallery space that is Offsite, Fitler Club’s expansive workspace. Artists include King Saladeen, Eileen Neff, Elizabeth Osborn and more. Each of the artworks are on loan by the artists and every piece is for sale. In addition, those who are unable to visit the gallery in person can still enjoy the collection through an interactive virtual experience on the club’s website, which gives information on each piece located throughout the property. 

California

California is gearing up for a culturally enriching year, as various art happenings are slated to open throughout 2021. Peppered across the state, here are some key art events that visitors may enjoy for a uniquely artistic and local experience, showcasing the history and vibrancy of California:

  • Desert X + Outdoor Art in Greater Palm Springs: The third installment of the internationally acclaimed biennial art exhibition, Desert X, returns in 2021, starting March 12 through May 16. The 2021 artist lineup includes a diverse group of 13 artists ranging from locals like Kim Stringfellow to international representatives like Zahrah Alghamdi. Visitors can explore these new outdoor art installations across the desert region for an exciting socially distant experience. While in the region, be sure to check out the region’s booming art scene by walking or driving through various neighborhoods to check out artworks like the “PS I Love You” Sculpture, permanent pieces created for Coachella Music Festival, like “Etherea” and more. Find additional outdoor art in the Greater Palm Springs area here
  • The Oakland Museum of California (OMCA): The OMCA will unveil its newly refreshed garden and outdoor amphitheater space in spring 2021 as part of its multi-phased campus improvement project. This beautiful renovation will include updated outdoor sculptures, revitalized landscaping with native California plantings, new ADA accessible ramps and a permanent stage for outdoor performances- encompassing the Bay Area’s natural beauty. 
  • Santa Barbara Museum of Art:The Santa Barbara Museum of Art will reveal a new, multi-floor wing in spring 2021 that will be home to new photography and contemporary art galleries, as well as renovated galleries, as part of its multi- year, $50 million renovation. The museum hired Kupiec Architects’ Bob Kupiec, who is known for his projects at the Metropolitan Museum of Art in New York, Times Square, Bryant Park and more. 
  • Carmel Mission:To mark Carmel Mission’s upcoming 250th anniversary, the Carmel Mission Foundation is renovating the Mission’s main entrance and restoring a 100-year-old adobe museum that sits adjacent to the renowned Basilica. Additionally, The Harry Downie Museum at Carmel Mission is also planned to open in October 2021, showcasing “the Evolution of Carmel Mission” photography exhibit.
  • San Francisco Music Hall of Fame:Slated for this spring, the halls of the music-themed Music City Hotel will feature a gallery of transcendent local musicians including a curated collection of photographs from Getty Images, The San Francisco Chronicle and numerous local, respected photographers. A dozen local and national music writers were hired to create original one-of-a-kind gallery text that accompanies each photo. Visitors can listen to a playlist of songs by artists featured in the gallery, which includes a guided audio tour with local DJ Mike Waterman.

Texas

The art in Texas is top notch, specifically noting the art of the major cities along with other safe havens for creatives such as Marfa and which have recently gained traction. A few examples of the major cities and more of the unknown include: 

  • San Angelo, an oasis in West Texas off the beaten path, has quickly grown as a Texas art hub, with a lot of the art outdoors and accessible to the community at all times. Highlights like the Chicken Farm Art Center, where local artists are set up in refurbished farm buildings, as well as Paintbrush Alley, where over 50 artists have donated their time to create artwork in the downtown alley, are stand-alone destinations worth checking out when in San Angelo. Lastly, the Pop Art Museum which is also outdoor murals has been positively received by the community, with 31 pieces done by local artists throughout a former bowling alley, including a piece from James Gill who worked directly with Andy Warhol at the forefront of the Pop Art movement. 
  • The diversity and affordability of Houston has created an internationally acclaimed art scene, home to graffiti parks, modern museums and everything in between. Highlights include: 
  • James Turrell’s Skyspace Structure, an interactive installation which will test your perception of light and color. Wednesday through Monday weekly, the “Twilight Epiphany” sequence will take place, changing colors of lights from the built-in LED system. Guests can peer through the roof’s square-shaped aperture and into the darkening sky. Admission is free and seat reservation can be made in advance
  • Sawyer Yards, a creative campus located in Houston’s historic First Ward is set in a working train yard and made its home in a former industrial complex with several rice silos at the complex’s center. On the second Saturday of each month, the warehouses are open to the public allowing for individuals to meet the artists and explore their work, varying from paintings to sculptures to jewelry. 
  • Many people don’t often think of Dallas as an art-centric destination, but the cosmopolitan city is home to the largest contiguous urban arts district in the nation. Though to experience art in Dallas one never has to enter a gallery; during a quick trek through any of the city’s walkable neighborhoods murals and iconic sculptures will reveal themselves. Here are a few:
  • Fair Park is home to many well-known works of public art, but the Crystal Chandelier at the Music Hall, by artist William Martin is often cited as a favorite.
  • Dallas City Hall Plaza boasts the large bronze sculpture The Dallas Piece by renowned British sculptor Henry Moore. It was given to the City in 1978 by W.R. Hawn in memory of his wife.
  • Deep Ellum is known for its eye-catching murals. The murals give life to otherwise mundane walls and buildings and reflect the life and times of the residents. As a result, Deep Ellum has evolved into its own exhibition of sorts and visitors have enjoyed exploring and discovering them all. Click here for a look at some of the murals and this map provides directions.

Sensei Lāna’i, A Four Seasons Resort

Set within the secluded island’s 90,000 acres, Sensei Lāna’i, A Four Seasons Resort is a one-of-a-kind wellness retreat, founded by Larry Ellison and Dr. David Agus, with the goal of helping people live longer healthier lives. At the heart of the retreat is the Sensei Way, which distills preventive health science, data and research into three simple paths for everyday living: move, nourish, and rest. These principles go beyond just healthy eating and exercise, encouraging guests to nourish their mind, body and soul, starting with an extensive art collection that inspires a creative spirit and enhances relaxation. With design envisioned by Todd-Avery Lenahan of TAL-Studio, the resort blends a sense of seclusion with wide open spaces surrounded by the forests in the spiritual uplands of Lāna’i. Intentionally placed among expansive garden foliage, the retreat houses a premier outdoor sculpture garden that includes larger-than-life pieces from renowned artists like Botero, Plensa, Lobo and more. As guests venture further, Ju Ming’s “Tai Chi Arch” opens to an onsen garden and Robert Indiana’s iconic “Imperial LOVE” sculpture ignites a sense of joy and rejuvenation. The artwork throughout the hotel was commissioned expressly for the retreat and here, art-loving guests will encounter these pieces for the very first time, stimulating thought and reflection. Other featured artists include David Ellis, Miya Ando, Haure Shimomoto, Sky Pape, Brooks Shane Salzwedel and Lauren Collin.


Rapid City, South Dakota

In the small town of Rapid City, South Dakota, where there’s no shortage of bucket list outdoor art experiences, you’ll find Art Alley,a functioning alley that was transformed into a place for artists to create and share their work with the public. The walls are covered in pieces from local artists, many anonymous, and are constantly changing as new works pop up, providing a new experience every visit. Before this area became known as Art Alley, local artists used to hang canvas artworks on the walls and eventually this evolved into painting murals. It wasn’t until a group of passionate artists and community members worked with city officials to nurture this organic art form into the Art Alley we know today. Other art-centric experiences in Rapid City include the City of Presidents, a collection of life-size bronze sculptures of past presidents placed along the city’s streets and sidewalks, the Dahl Arts Center and more.

Hewing Hotel(Minneapolis, MN)

Since opening its doors in 2016 the 124-room luxury lifestyle hotel has provided an unmistakable all-Minnesotan experience in the bustling North Loop neighborhood of Minneapolis. The former farm implements showroom and warehouse built in 1897 has been reborn as a cultural center for the community retaining its original brick and timber rustic charm. Immersing guests in Minneapolis, the hotel offers unique experiences with Minnesotan flair such as a monthly music series, Alley KAT! Perkins Pop Up Concert in the adjacent alley with season 6 The Voice semi-finalist Kat Perkins. The visual art of the area is on display through regularly rotating installations of local artists. The current collection includes works from Minneapolis-based artists Roko and Toni Gallo reflecting the beauty and talent within the area. 

INTERNATIONAL

Costa Rica

Mesoamerican, South American and Indigenous influences are reflected in Costa Rica’s rich art history and colorful culture. Visitors can explore Costa Rica’s capital city and cultural hub of San José which is home to some of the country’s most important art museums, consisting of diverse collections of painting, drawing, sculpture, pottery, wood carvings and more. 

  • Museo de Arte Costarricense: The Costa Rican Art Museum offers free admission and boasts a permanent fine arts collection of over 6,000 pieces from Costa Rican artists, spanning almost two centuries. One of the most intriguing displays at the museum is the outdoor sculpture garden, where visitors can see works by renowned Costa Rican artists like Jorge Jiménez Deredia, Edgar and Francisco Zuñiga, José Sancho and Max Jiménez. 
  • Museo de Arte y Diseño Contemporáneo: Costa Rica’s Museum of Contemporary Art and Design (MADC) is situated on the site of the country’s old national liquor factory. MADC has four exhibition rooms for rotating and permanent collections of contemporary hispanic art, an auditorium and an open-air terrace for performances and events. There are approximately 900 pieces housed in the museum’s permanent collections. Currently on display at MADC is the “Inferno Tropical” special exhibition, which consists of works by six Latin American women artists from Costa Rica, Cuba, Venezuela, Panama and Brazil. Inferno Tropical is part of a series of exhibitions called “Female Voices of Latin America,” representing the largest mega-exhibition of living Latin American women artists in recent times.

Dominica

Presented by The Waitukubuli Artist Association (WAA) “WhoOosh!! 2” virtual exhibit is the first of its kind in Dominica, showcasing photography, sculptures and paintings created by local artists. The exhibit was filmed using a 360° camera in the abandoned Roseau Anglican Church, which was devastated by Hurricane Maria in 2017. The exhibit is an immersive experience that allows the audience to experience this real place from afar. Just like in a video game, virtual attendees can look around in any direction, interact with objects and people and examine the art up close. The exhibition is themed around the impacts that recent hurricanes have had on the artists’ way of life, interpreting their very own experience of resilience in various artistic forms. To attend, head to kubuliarts.com.

Victoria, Australia

With its brightly-colored bustling laneways, world-class theater district and inspiring art and cultural museums, Melbourne is a city fit to fulfill any art-lovers dreams. The city’s laneways are works of art in themselves while also leading inquisitive city strollers into quirky bars, old-school restaurants and hipster eateries, and hidden art galleries where there’s even more art to absorb. Those looking for a grander stage can find jaw-dropping performances in Melbourne’s theater and musical stages like the Princess Theater and Her Majesty’s Theatre in the East End Theatre District, or the inventive Malthouse Theatre. Melbourne’s art museums span the gamut – from Aboriginal art at the Birrarung Gallery or Ian Potter Centre, to modern and contemporary art at the Australian Centre for Contemporary Art or National Gallery of Victoria. When it comes to art – whether it be public, modern, Aborginal or performance – there’s always something inspiring to view in Melbourne, Australia.

Argentina

Known as South America’s capital of culture, Buenos Aires, Argentina, was appointed as UNESCO’s first City of Design with the opening of the Metropolitan Design Center.  Not only that, but the city was also the birthplace of Tango, which first originated in Buenos Aires dance halls in the 1880s. Now, travelers can witness world-class tango each year during the city’s International Tango Festival and World Cup. In 2013, Argentinian artist Alfredo Segatori painted what was then the longest mural in the world, located in Barracas. And, finally, if you didn’t need more artistic inspiration to visit this lively city, Buenos Aires also hosts the world’s most important collections of Latin American art. The Museum of Latin American Art is home to the Fundación Costantini art collection which consists of 400+ masterpieces including paintings, sculptures, photography, and engravings by famous 20-century Latin American artists. 

Rolls-Royce Apprentices

Rolls-Royce announced Monday that a brand new intake of apprentices would be welcomed into the company.

18 new minds hailing from all across the UK will join the luxury vehicle titan at its home in Goodwood, West Sussex. They will be known as the “Class of 2020” in a program that began in 2006.

More than 150 aspiring engineers have entered the apprenticeship learning high-level practical and technical skills over the course of two to four years. They learn from Rolls-Royce specialists, gaining knowledge from the best minds in the company.

Of the 18 members of the “Class of 2020,” seven are candidates for the Sir Ralph Robins Degree Apprenticeship scheme, a four-year apprenticeship that grants students a degree from the University of Chichester upon completion.

Rolls-Royce is also providing placements in the industry for over 50 students. The placements last from six to 12 months. It also has a graduate program that makes new positions available every year.

Boost Your Education With These Hacks

There are so many things you can do in this day and age to make the most of your education experience. College and university is such an important part in the development of your life, and is certainly something you need to keep in mind moving forward. There are a lot of things that play a role in the process of enhancing your education, and you need to look at how best to achieve this.

When you are at college and talking higher education, it is so important that you do as much as you can to improve your experience. This means looking at the best ways of boosting your studies and trying to get the best possible outcome you can. These are some of the best techniques and ideas to use that can help you achieve this moving forward right now.

Use the Internet to Help You

There are so many things these days that can affect and impact on modern education, and one of the biggest is the internet. The fact that the internet is so cheap and accessible these days makes a big difference to the way the world works, and how education has progressed. You can find out pretty much any information you need or want to through the use of the internet; it is an essential tool for learning and education in the modern world.

Class Notes

You also need to make sure you are making use of the programs and resources that are out there to help you. One of the best ways of achieving this is to check out the different Class Notes formats you can use. This is a site where people can share their notes and assignments for other students to use in exchange for cash. This is an invaluable resource for those looking to learn more and boost their education prospects for the future.

Attend all Your Classes

Of course, the most important part of the process is to make sure you attend all your classes. This is something that has to happen in order for you to learn and understand as much as you can. There are so many things that have to happen in order for this to be the case, but full attendance is key to ensuring you are focused on improving the way you learn.

Speak to Your Tutors

You might also decide that you would like to improve your future moving forward, and there are so many different ideas to keep in mind when it comes to improving this in the future. Speaking direct with your tutors and finding out how you can gain extra credit or improve your learning is so important. This is something you need to make sure you think about moving forward, so it’s essential to make sure you get this right.

It is essential to make sure you speak to the relevant people and do as much as you possibly can to improve your situation. There are a lot of hacks you can use that are going to help you improve your education experience and your capacity for learning. And the more you sort these out, the better they will be for the future – this is something you need to think about moving forward.

Starlight Xperience for Children

Starlight Children’s Foundation, an organization whose mission is to create moments of joy and comfort for hospitalized kids and their families, unveiled today its newest initiative, Starlight XperienceTM virtual reality, a groundbreaking new technology program that offers millions of seriously ill children a fun and exciting way to explore the world and beyond through the magic of VR.

To watch a video on Starlight Xperience and how it helps kids, please see here.

Built for the Lenovo Mirage Solo with Daydream, Starlight Xperience features a state-of-the-art and hospital-ready headset that comes preloaded with age-appropriate and dynamic content geared toward entertainment and distraction for hospitalized kids, which has been specifically modified to meet strict infection safety protocols for use in hospital settings. Pre-loaded content includes educational field trips to exotic locations through Google Expeditions and Street View, fun interactive stories like Star Wars: Droid Repair Bay by ILMxLAB, and Lola and the Giant, popular apps such as Ocean Rift and Hello Mars, and meditation exercises and therapeutic games such as Relax VR, which allows the patient to escape into beautiful environments.

Starlight Xperience was created in collaboration with Founding Sponsor, Star Wars: Force for Change, the charitable initiative from Lucasfilm and The Walt Disney Company that harnesses the power of Star Wars to empower and improve the lives of children around the world. Through grant funding provided by The Walt Disney Company and Niagara Cares – the philanthropic arm of Niagara Bottling – as well as charitable donations from grassroots donors, Starlight Xperience will be provided at no cost to Starlight’s network of more than 800 children’s hospitals and other health care facilities across the US.

“We believe Starlight Xperience has the potential to transform the hospital experience for millions of seriously ill children and their families,” said Chris Helfrich, CEO of Starlight Children’s Foundation. “We’re thrilled to stand beside The Walt Disney Company, Google, Lenovo and Niagara Cares in unveiling this exciting new program, which is the latest evolution in our 35-year history of bringing innovative entertainment technologies to hospitalized kids.”

“Providing these unique entertainment experiences reflects our commitment to bring comfort during what can be difficult times for kids and families. This is part of our Disney Team of Heroes initiative, which includes a $100 million commitment to children’s hospitals,” said Elissa Margolis, senior vice president, Enterprise Social Responsibility for The Walt Disney Company. “The collaboration with Google and Lenovo is the perfect blend of technology and content that we’ll be able to deliver to kids during their hospital stay.”

“Our goal has always been to create virtual reality experiences that are accessible, useful, and relevant to as many people as possible,” said Amit Singh, VP of Business & Operations for AR & VR at Google. “Starlight Xperience is a shining example of that goal coming to life in a really great way. We’re thrilled to be able to support Starlight in bringing transporting VR experiences to hospitalized children across the country.”

“We are thrilled to be working with Starlight and Google to bring technology to hospitalized children in their time of need. Helping to provide a solution for the children and their families allows us to truly make a difference for the better,” said Gunjan Shah, general manager for North America Smart Devices at Lenovo.

Starlight Xperience was developed in part through a series of grants provided by Starlight to the CHARIOT program (short for Childhood Anxiety Reduction through Innovation and Technology) at Lucile Packard Children’s Hospital Stanford. CHARIOT implements new technologies in the hospital that are nontraditional yet familiar to children to engage and distract them during stressful or painful procedures, keeping clinical usage in mind and improving upon the typical hospital experience. This past summer, Starlight Xperience was soft launched and tested at five children’s hospitals: Lucile Packard Children’s Hospital Stanford, Children’s Hospital Colorado, Cincinnati Children’s Hospital Medical Center, Gillette Children’s Specialty Healthcare in St. Paul, Minn., and Texas Children’s Hospital.

“At Gillette Children’s Specialty Healthcare, virtual reality has been a fantastic addition for our patients,” said Chantel Barney, Ph.D., a clinical scientist who leads Gillette’s VR program. “In some instances, we’ve been able to curb the anxiety and fears our kids typically experience during procedures such as blood draws, transfusions, wound cleanings, casting and more. It’s a wonderful distraction for kids and parents alike.”

“We’re proud to support Starlight Xperience and look forward to bringing smiles to the faces of hospitalized children through this educational and inspirational program,” said Andrew Peykoff II, President and CEO, Niagara Bottling. “This technology makes learning fun and we’re excited to expand the program to even more children.”

Thanks to the grants provided by The Walt Disney Company and Niagara Cares, in addition to the generosity of charitable donations from individuals, Starlight is on track to deliver up to 1,000 Starlight Xperience kits to its network of hospital partners by the end of 2018, with a goal of doubling that by the end of 2019. A donation to Starlight will entertain, educate and inspire hospitalized kids across the US through stimulating immersive experiences that transport children from the hospital to any place in the world – or beyond – through the magic of virtual reality.

The public is invited to learn more and support the program online at www.starlight.org/starlight-xperience.

ABOUT STARLIGHT CHILDREN’S FOUNDATION
Starlight creates moments of joy and comfort for hospitalized kids and their families. For 35 years, Starlight’s programs have positively impacted more than 60 million critically, chronically and terminally ill or injured children in the US, Canada, Australia and the UK. With your help, more kids and their families will enjoy Starlight Gowns, Starlight Fun Centers and other Starlight programs at a children’s hospital or facility near you. Support Starlight’s work by visiting www.starlight.org and by following Starlight on Facebook, Instagram and Twitter.

ABOUT STAR WARS: FORCE FOR CHANGE
Star Wars: Force for Change, a charitable initiative from Lucasfilm and Disney, harnesses the strength of Star Wars to empower and improve the lives of children around the world. Since 2014, it was inspired by Star Wars fans, and the countless hours they have dedicated to philanthropy over the past four decades. To date, over $16 million has been raised for charitable causes around the world on behalf of Star Wars: Force for Change. With a bright future ahead, and new Star Wars stories to be told, Force for Change aims to continue collaborating with causes and encouraging others to be forces for change in their own community. To learn more, please visit ForceForChange.com.

ABOUT THE WALT DISNEY COMPANY
The Walt Disney Company, together with its subsidiaries, is a diversified worldwide entertainment company with operations in four business segments: Media Networks; Studio Entertainment; Parks, Experiences and Consumer Products; and Direct-to-Consumer and International. Disney is a Dow 30 company and had annual revenues of $55.1 billion in its Fiscal Year 2017.

ABOUT LENOVO
Lenovo (HKSE: 992) (ADR: LNVGY) is a US$45 billion Fortune Global 500 company and a global technology leader in driving Intelligent Transformation through smart devices and infrastructure that create the best user experience. Lenovo manufactures one of the world’s widest portfolios of connected products, including smartphones, tablets, PCs (ThinkPad, Yoga, Lenovo Legion), data centers and workstations as well as AR/VR devices and smart home/office solutions. Lenovo works to inspire the difference in everyone and build a smarter future where everyone thrives. Follow us on LinkedIn, Facebook, Twitter, Instagram, Weibo, read about the latest news via our Storyhub, or visit our website at http://www.lenovo.com/.

ABOUT NIAGARA CARES
Niagara Cares, a philanthropic arm of Niagara Bottling, is committed to supporting local and national community initiatives serving children and families in need by engaging stakeholders and investing its resources. Niagara Cares efforts include national strategic partnerships, local community grants, employee engagement, volunteerism and the Andrew D. Peykoff, Sr. Scholarship Program. For more information, visit www.niagarawater.com/niagara-cares.

Next Big Thing Arriving from HueTrition

Get ready because HueTrition has yet another exciting health and wellness program in an app form called HueTracker.

The release date for the app is set at July 2019 and will include additional features by January 2020. The additional features include access to medical professionals, dietitians, chefs, health coaches, and personal trainers.

Not only will the app make it easier for users to track their water intake, but it will count your calories, track your exercises, count your protein intake as well as keeping track of vegetable consumption.

With HueTracker, you can easily set, track, and accomplish your health and wellness goals–it’s great and fun for people of all ages! Whether you are trying to lead to a healthier lifestyle or doing the plant-based thing, HueTracker is for everyone and they need YOUR help to make sure everyone has access to it!

They are asking for $48,000 to reach their goal and create another successful health and wellness resource by HueTrition.

To pledge, click on this link to make a difference.

By promoting social well-being, working with major strategic brand partners such as Whole Foods, Amazon, Dole, and NutriBullet, HueTrition has been featured on USA Today Media Planet–they also have an E-book that has been featured on Times Square!

If you don’t know much about this amazing wellness program, their vision is to foster a balanced, active, and healthy lifestyle that includes a daily variety of colorful fruits and vegetables, hence the name “Hue” Trition.

So, why are they awesome? How are they different? It is because of their philosophy. They envision food as the fuel to color your WORLD. Natural, colorful, filling half of your plate with fruits and vegetables and fresh and simple ingredients!

With the amazing help and determination from their founder, Monica H. San Miguel Sokolovskiy, the program’s mission is to create a grassroots movement and nourishing community that serves as the go-to-well-being resource, encouraging joint life-long consumption of colorful fruits and vegetables, physical activity, and a balanced lifestyle.

If you wish to see them in action, they have a successful and growing HueTube channel where you can reference for healthy tips, fun ideas, and live vlogs of where to get the most colorful food to spice up your life!

Remember, HueTracker not only makes it easy to track your water, calories, exercise, protein, but also your colorful intake of fruits and veggies! What is different about their mobile app is that it gives you a companion named Huey who helps and encourages you to reach and maintain your goals, as well as access to experts! You can also have access to it from your mobile or on your desktop as well!

HueTracker Pledge NOW banner

Don’t forget to follow them on social media! Click on the hyperlinks below to connect with them digitally:

 

Winning Loyalty Programs

Research shows increasing your customer retention rate by five percent has the potential to increase your profit by up to 95 percent. With the potential for a payoff like that out there, it’s absolutely imperative to consider as many ways as possible to hold on to your existing customer base. A proven method of accomplishing this is rewarding repeat customers with special offers in an effort to strengthen your relationship with them. Here are a few examples of winning loyalty programs to consider.

Make Points of Purchases
Perhaps the most common loyalty program, point systems entice customers to make a set number of purchases to earn a valuable reward. The key here is to make it easy as possible. Southwest Airlines had one of the simplest point programs ever devised by an airline. For every 10 flights you took with the airline during a calendar year, you got one free. Take 20 you got two, take 30 you got three, 40 got you four and so on. Easy to understand and easy to redeem it was one of the all time great frequent flyer programs. You can follow the airline’s lead for your ebook store. For every 10 books a customer buys in a year, they get one free. The key is simplicity. People got very upset when Southwest switched to a more complicated program.

No Fears of Tiers
As you’re strategizing ideas for how to sell an ebook online, consider instituting a program in which rewards become more valuable as your customers move farther up the food chain. Let 10 purchases get a customer a relatively inexpensive gift, while 30 garners them a better gift and 50 earns an even more valuable one. You can assign level designations as they make more purchases too. Purchasing 10 items within a certain time period qualifies them for “Silver Status”. Buying 30 makes them “Gold” while 50 turns them “Platinum”. Along with gifts can come ever more desirable perks as customers reach the upper tiers. These can include benefits such as chats with authors, sneak previews of new titles and opportunities to purchase new ebooks before they’re published.

It Pays to Play
Subscriptions and memberships are excellent ways to reward loyalty and get customers to make purchases in advance. Plus, they get a feeling of importance because they belong to your site’s VIP group. Wineries have been doing this with wine clubs for years. Similarly, the Amazon Prime strategy rewards users with fee two-day shipping; free streaming videos and a host of other benefits non-members don’t get. Remarkably, providing Prime benefits costs Amazon more than it makes in fees for them, but it serves as a loss leader. The company loses money on Prime memberships, but more than makes up on the purchases its Prime members make.

A Coalition of the Willing
By partnering with other merchants, you can allow your customers to earn discounts on other products and vice versa. This gives them the ability to turn their book purchases into currency on sites offering other things in which they have interests. Getting to know your clientele will serve you well as you determine what partnerships will be most beneficial. If your site caters primarily to a female shopper, then teaming with other sites offering products in which women are most likely to have an interest can be quite successful. The key is building a willing coalition of partners to which your customer base can relate.

These are the four examples of winning loyalty programs are the most common you’ll find. Of course, there are a number of ways within each category to incorporate your own nuances. This will make it uniquely your own and ideally make participating even more attractive to your ideal customer.