Posts tagged with "videos"

Computer Illustration by Heather Skovlund for 360 Magazine

Media’s New Currency

What Marketers Need to Know About Media’s New Currency

Source Digital, a leader in providing innovative video advertising, is helping marketers to stop wasting money

It’s estimated that digital advertising grew 12% over the last year, as many people were at home more during the pandemic. With billions being spent on trying to reach people as they watch videos, it only makes sense that marketers turn to new technology to advance key messaging to targeted consumers. Source Digital is leading the way in helping them maximize their revenue with media’s new currency: SAMs or Source Activated Moments. The innovative platform is helping companies stop wasting money and get more out of their video advertising efforts.

“Many marketers are frustrated because they are spending more and more on digital advertising but are not seeing the results they want,” explains Hank Frecon, the chief executive officer of Source Digital. “This is where we come in. We have helped many of these companies gain more control of their digital marketing efforts to get a result that justifies their expenditure. We are here to help to grow their business, and at the same time give consumers what they are looking for in a seamless way.”

Many advertising campaigns are being switched to Source Digital’s patented platform. The new platform gives businesses what they have needed all along, which is a way to offer their products or services to customers that have indicated interest, during videos. Here are five things to know about this new way to reach consumers through digital advertising with SAMs:

  1. New media currency (SAMs) focuses on not disrupting the viewer. People love to watch videos, but they have been turned off by the ads that interrupt what they are watching. Having a platform that will seamlessly allow you to watch a video without ad interruption but still allow the marketer to promote something without stopping their video makes a world of difference.
  2. Many businesses turning to the new media currency are able to greatly increase their revenue, because Source Digital is offering them an entirely new inventory to access to help grow their business.
  3. Rather than traditional advertising working with particular networks, the new method of advertising works across platforms. This makes it easier for marketers to reach more people without having to put in more effort.
  4. The more you know about the audience, the more you can tailor ads to them and improve engagement. The new media advertising platform helps advertisers get more insight into the audience, so they can use that to improve user experience and increase engagement.
  5. The new currency is completely changing how online video advertising is done, and it’s doing so for the better. We all learned a lot from the prior ways that video ads were done, and that information has helped to create a better experience for all moving forward.

“We see the way our platform is helping to transform the efforts put forth by marketing teams,” added Frecon. “We look forward to helping many others get on board. It’s a more efficient way of reaching your audience, increasing profits, and in getting the most from your investment.”

Source Digital’s platform quietly works in the background, gathering important data points about the person, so that it can provide a better user experience and increase engagement. Source Digital has worked with numerous Fortune 500 companies to help create a more engaging and effective video advertising experience. To learn more, visit Source Digital.

About Source Digital, Inc. 

Developed by seasoned technology leaders and inventors, Source Digital delivers a new era of contextual commerce and advertising. Offering the first in-video, contextually driven, frictionless acquisition experience, Source Digital’s technology allows content creators, owners, brands, and retailers to seamlessly engage with viewers across any device or screen in real time. An immersive approach to interactive video, Source Digital’s patented technology inspires brand loyalty organically through continuous, personalized engagement, reducing audience drift while yielding nuanced measurements and substantially increased avenues for monetization.

Wine illustration by Heather Skovlund for 360 Magazine

California Wines × Down to Earth

California Wines Livestream & Video Series Celebrates Down to Earth Month in April

Facebook Live & Instagram Events Share Tips on Enjoying Sustainably Grown & Produced Wines

For “Down to Earth Month” in April, California Wines is celebrating the state’s global leadership in sustainable winegrowing with a series of fun and informative virtual events and videos on Facebook Live and Instagram. Throughout April, the free livestream events and videos will present a variety of discussions, cooking demonstrations, and virtual wine tastings focused on sustainability.

Hosts for the Facebook Live events include Napa Valley sommelier Amanda McCrossin of SommVivant and Aida Mollenkamp, Food Network personality and founder of Salt & Wind Travel.

Videos shared on the California Wines Instagram channel will demonstrate recipes, how to pair and enjoy California wines, and what makes a wine sustainable. Programs will feature food and beverage influencers, including Meg van der Kruik of This Mess Is Ours, Jerry James Stone of the Jerry James Stone blog, Britney Brown Chamberlain of Britney Breaks Bread, and Sarah Gim of The Delicious Life.

To view details on all Down to Earth Month events, visit California Wine’s website.

Facebook Live: Thursdays, 10 am PST

Livestream hosts Amanda McCrossin of SommVivant and Aida Mollenkamp of Salt & Wind taste and discuss sustainably grown and produced California wines. Event replays will be available on the site for later viewing.
 
April 1 – What Is Sustainable Wine?
It’s time to clear up the confusion around what defines sustainability! Participants will learn what sustainable winegrowing and winemaking practices are and get the inside story on California’s sustainable certification programs, including the California Sustainable Winegrowing Alliance (CSWA) program.
 
April 8 – What Are Biodynamic and Organic Wines, and How Are They Sustainable?
Explore the differences between organic and biodynamic practices and learn how they fit into the sustainability equation.
 
April 15 – Why Is There a Chicken in the Vineyard?
Chickens, sheep, and goats don’t just look adorable in California vineyards—each has an important job to do. Learn how animals are helping California vintners in their sustainable farming efforts.
 
April 22 – How to Look for Sustainable Wines
Finding sustainable wines is easy—if you know what to look for. Participants will learn about the sustainable certifications, logos, and terms to look for on wine labels.
 
April 29 – How California Is a Leader in Sustainable Wines & Sustainable Farming
California is not only a world leader in sustainable winemaking and winegrowing practices, but producers also embrace sustainability in dairy and other agricultural areas. Learn about California’s innovative farming practices and how the state leads in sustainable wine and food.

IGTV Videos: Tuesdays 10 am PST

Every Tuesday in April, videos from well-known food and beverage influencers will be shared on the California Wines Instagram channel, each demonstrating a recipe inspired by the Wine Country Table cookbook paired with sustainably made wines from California. Recipes and information about sustainability will be shared on each influencer’s website and social media platforms.
 
April 6 – Meg van der Kruik of This Mess Is Ours
 
April 13: – Jerry James Stone of the Jerry James Stone blog
 
April 20 – Britney Brown Chamberlain of Britney Breaks Bread
 
April 27 – Sarah Gim of The Delicious Life
 

Bugatti Baby II

The Bugatti Owners’ Club and The Little Car Company announced a new partnership Wednesday following the release of The Little Car Company’s Bugatti Baby II.

With this partnership, the Bugatti Owners’ Club gives its stamp of approval to the Bugatti Baby II, giving it certified status and hopefully building the foundation for a long and successful relationship.

Based at the Prescott Hill Climb in the UK, the Bugatti Owners’ Club was founded in 1929 and has more than 2,000 members.  It is the oldest club for the marque in the world.

This partnership will allow members of the two organizations to connect and share their passions for cars, design and engineering. It will also offer the chance for members to get together at events at the Bugatti Owners’ Club clubhouse.

The Bugatti Baby II is a remastering of the original Bugatti Baby. It preserves the history of Bugatti while also inspiring a new generation of Bugatti fans and enthusiasts.

Gemma Price, the general manager of the Bugatti Owners’ Club said she is delighted to work with The Little Car Company.

“We are looking forward to working with The Little Car Company closely and developing a strong partnership centered around the excellence of Ettore Bugatti’s design and engineering prowess that has proven to be visionary and timeless throughout the decades,” Price said. “This has been exceptionally captured and reimagined with the Bugatti Baby II and we look forward to celebrating this common affection through the development of the association of our two organizations.”

The first Bugatti Baby was created in 1926. Ettore Bugatti and his son decided to build a half-scale version of he Type 35 for Ettore’s youngest son’s fourth birthday. It was expected to be a one-off, but it received positive feedback, so the car went into production. 500 units were made between 1927 and 1936.

The Bugatti Baby II is based on a digital 3D scan of a Lyon GP car, so the handling is authentic. The handling can be adjusted because of adjustable dampers, which you can see an example of by clicking right here.

It also has replicas of the original Type 35’s instruments but with modern practicality. The fuel pressure gauge is now a battery gauge. Also, the oil gauge has been transitioned to a power gauge, which is a nod to the Bugatti Veyron.

It is also 75% scale of the Type 35 and can go from zero to 60 kph in six seconds, depending upon the weight of the driver. It tops out at 70 kph, and only 500 will be made.

Ben Hedley, CEO of The Little Car Company, said the Bugatti Owners’ Club has been incredibly supportive in the process.

“As custodians of Ettore Bugatti’s legacy we knew their approval would always be the hardest to earn, a remarkable undertaking that we are incredibly proud to have achieved. We are honoured that with this partnership we are able to help ensure that the extraordinary craftsmanship of Ettore lives on to be enjoyed for the generations to come,” Hedley said.

For more information, you can click right here.

Trevor Bauer x Lids

All-star Cincinnati Reds pitcher and 2020 Cy Young Award finalist Trevor Bauer has partnered with Lids, the leading sports retailer.

In the 25-year history of Lids, Bauer is the first MLB player to partner with the company. Lids will become the exclusive headwear retailer for Bauer.

Bauer caught attention for his personal merchandise and custom cleats during the 2020 baseball season, and he will unveil several limited-edition custom hats, shirts and customizations throughout the year, all of which will be available nationwide.

Bauer said he has been a Lids customer for many years.

“As I’ve become more invested in design and branding in recent years, the opportunity to collaborate with such an iconic retailer, especially as its first MLB athlete partner, is really meaningful,” Bauer said.

Lawrence Berger, co-founder and partner at Ames Watson and Chairman of FanzzLids Holdings, said Bauer is equally impressive on and off the mound.

“Lids has been the leading headwear retailer for years, in large part due to the popularity of baseball hats, and we cannot think of a better individual to be our first MLB athlete partner than Trevor. We look forward to combining his passion for design with our talented creative team to make some incredible merchandise and content,” Berger said.

Bauer is the reigning MLBPA Players Choice NL Outstanding Pitcher and a finalist for the 2020 National League Cy Young Award, which will be announced Wednesday.

Bauer puts his season up against those of Jacob deGrom, who won the award in 2018 and 2019, and Yu Darvish, who debuted in 2012 with Bauer and is eyeing his first Cy Young Award, as well.

Bauer posted his career-best earned run average in 2020 of 1.73, second best in baseball only behind Cleveland Indians ace Shane Bieber. He won five games and anchored a Reds pitching staff that landed the seventh seed in the playoffs.

He also garnered attention for contributions to baseball as a whole with his self-titled YouTube channel and Momentum, an athlete-driven media company with the goal of connecting fans to the game.

Momentum uses authentic player stories to affect the public perception of baseball. With over 500 original pieces of audio and video, Momentum has built popular series like Bauer Bytes and Live At Bats. Its content has also been distributed through digital channels and partners like PlayersTV and FOX Sports.

You can follow Bauer on Twitter, Instagram and Facebook.

You can also follow Lids on Twitter, Instagram and Facebook.

Kemba

Rising Bronx rapper Kemba releases the video for “Nobody I Can Trust,”the lead single from his forthcoming Sounds Music/Republic debut, Gilda.

Watch it HERE.
Listen HERE.

The visual for the track is set in the 60s. It satirizes American suburbia while breaking down the racial divides that often still plague this nation. It’s a video that is emblematic of Kemba’s keen observations of society’s struggles with inequality, observations which led him to march in Ferguson for Mike Brown and Baltimore for Freddie Gray.

“I think being socially conscious is part of who I am, so it felt good to get back to a familiar place especially at a time like this. I also have seen people who are like the main character, focusing on their own well-being and ignoring everyone else’s plight until it comes knocking at their own door,” Kemba explains. 

In addition to the new single and video Kemba officially announces his new album, Gilda due later this summer. The project features cameos from Portugal. The ManSmino, and Jagged Edge, among others. Executive produced by BrasstracksGilda grapples with stages of grief and the aftermath of loss, reflective of Kemba’s headspace in the wake of losing his mother (the project’s namesake) in February 2017. Kemba raps about family, love, and regret in a poignant, vulnerable way that shows growth from previous works such as Negus.

It makes perfect sense Kemba calls The Bronx—the birthplace of hip-hop—home. He literally carries the genre with him everywhere. Making a name for himself as a fan favorite under the name of YC The Cynic, he dropped a series of lauded projects and songs from 2010 through 2013. Adopting the moniker Kemba, he ignited his rise with the album Negus. In addition to a highly cited interview on Real Late W/Peter Rosenberg, he joined Kendrick Lamar on stage during an American Express-sponsored concert live-streamed online. He kept his head down and continued writing just as any true hip-hop hero would.

Fuse celebrates “Hip-Hop at 45”

The Thursday, June 28th launch lineup:

  • Fuse.tv will premiere three all new episodes of Rant & Rave featuring two of the hottest ladies in the rap game today, Young M.A and Snow tha Product as well as hip-hop royalty, Salt-N-Pepa. A fresh episode of Lie Detector with hip-hop legends DJ Skribble & Kid Capri follows along with a brand new episode of the ASMR-triggering, digital series Mind Massage with Tierra Whack.
  • FM @ 8 p.m. ET The Artists to Watch weekly block celebrates the future of hip-hop, spotlighting the freshest up-and-coming artists making waves in the industry, both today and tomorrow such as Trippie Redd, Sango, and HoodCelebrityy.
  • Fuse @ 9 p.m. ET It’s a triple-hitter movie night, beginning with the classics Torque, Rhyme & Reason, and I Got The Hook Up starring hip-hop greats including Ice Cube, Master P, Sean ‘Diddy’ Combs, and Lauryn Hill, among others. Additional featured movies throughout the summer are top lined by bevy of hip-hop star power including Jay Z, Nas, Kanye West, Snoop Dogg, Dr. Dre, Method Man, Redman, Cam’ron, Trey Songz, T.I., Chris Brown, Ja Rule, and more.
  • Across all Fuse social channels, Hip-Hop at 45 launches with the biggest “beefs” in hip-hop, and a “Today in Hip-Hop history” #TBT. Featured social content rollout includes “Hip-Hop + album/street art” on Mondays, “Fashion in Hip-Hop” on Tuesdays, “Women in Hip-Hop“ #WCW on Wednesdays, “Hip-Hop playlists by the decade” on Fridays, “Photography in Hip-Hop” on Saturdays, and “Sports + Hip-Hop” on Sundays.

This lineup also includes:

  • Fuse.tv debut special 45th Anniversary-themed episodes of Weekly News Rap, the original digital series recapping the week’s hottest news and trends, performed by today’s emerging rap stars, kicking off with Harlem battle rapper, Loaded Lux, spitting the history of battle rap. And we’ll have A Seat With… rap legend Big Daddy Kane. Also debuting during Hip-Hop at 45 is Made from Scratch with Ayo & Teo. Additionally, Fuse.tv will celebrate Hip-Hop at 45 with the premieres of two original digital series: Deep Cuts (working title), an interview series delivering an intimate look into the lives and creative process of emerging and established producers in the hip-hop industry; and The Kickback (working title), a roundtable-style digital series exploring hip-hop culture.
  • Every Saturday at 6p ET/3p PT throughout the 45 days, FM will offer a series of Hip-Hop at 45 video countdowns, celebrating the latest and greatest hip-hop artists in the game. Featured music video blocks:45 Legends of Hip-Hop, will lace you with the classic videos from the legends that paved the way in hip-hop such as The Notorious B.I.G., 2Pac and Big Pun; Hip-Hop’s First Hits drops the music videos that made you fall in love with some of your favorite hip-hop artists including 50 Cent’s “In Da Club,” Eminem’s “Slim Shady,” Kanye West’s “Through the Wire” and more; 45 Freshman of Hip-Hop gets you acquainted with the freshman class of hip-hop stars like Flatbush Zombies, Lil Uzi Vert, and Goldlink who are making waves in the culture; 45 Videos of the 2000s drops it like it’s hot with the best music videos of the 2000s from Snoop Dogg, 50 Cent, Outkast, and UGK; Iconic Hip-Hop Videos flashes back to the most iconic hip-hop videos of all time such as 2Pac’s “Changes”, NWA’s “Straight Outta Compton” and Nas’ “If I Ruled the World”; 45 Hip-Hop Crossovers highlights some of the most unlikely collabs in hip-hop like Aerosmith’s “Walk This Way,” Lincoln Park’s “Numb,” and Marshmello’s “Silence”; and FM’s Guide to the 45 Best Hip-Hop Videos will school you on the best hip-hop videos of all time including The Notorious B.I.G. “Juicy,” Childish Gambino’s “This Is America,” and Missy Elliot’s “Work It.”
  • Tune in to Fuse for a four-night event beginning Sunday, August 5th, for the television premiere of Hip-Hop Evolution. This docu-series chronicles the life and career of hip-hop pioneers such as Kool Herc, Afrika Bambaataa, Grandmaster Flash, Melle Mel, Grandmaster Caz, DJ Jazzy Jay, Kool Moe Dee, Big Daddy Kane, Kurtis Blow, Chuck D, Fab 5 Freddy, Sugarhill Gang, Russell Simmons and LL Cool J, among others through in-depth interviews, archived footage and more. And for the duration of the stunt, Fuse will be commemorating with featured episodes starring a lineup of hip-hop all-stars with guest appearances on Moesha (Jamie Foxx, Russell Simmons, A Tribe Called Quest, Usher Raymond, Mary J. Blige, and Dr. Dre); Sister, Sister (Mya, Tyrese, and BlackStreet); and The Parkers (Warren G, Nick Cannon, and Lil’ Kim).

Fuse’s Hip Hop at 45 programming:

http://www.fuse.tv/shows/hip-hop-at-45

New episode of Lie Detector featuring DJ Skribble and Kid Capri:

http://www.fuse.tv/videos/2018/06/dj-skribble-kid-capri-hip-hip-at-45-lie-detector-interview

New episode of Rant & Rave featuring Snow tha Product:

http://www.fuse.tv/videos/2018/06/snow-tha-product-hip-hop-at-45-rant-and-rave-interview

New episode of Rant & Rave featuring Salt-N-Pepa:

http://www.fuse.tv/videos/2018/06/salt-n-pepa-hip-hop-at-45-rant-and-rave-interview

New episode of Rant & Rave featuring Young M.A:

http://www.fuse.tv/videos/2018/06/young-ma-hip-hop-at-45-rant-and-rave-interview

Winning Loyalty Programs

Research shows increasing your customer retention rate by five percent has the potential to increase your profit by up to 95 percent. With the potential for a payoff like that out there, it’s absolutely imperative to consider as many ways as possible to hold on to your existing customer base. A proven method of accomplishing this is rewarding repeat customers with special offers in an effort to strengthen your relationship with them. Here are a few examples of winning loyalty programs to consider.

Make Points of Purchases
Perhaps the most common loyalty program, point systems entice customers to make a set number of purchases to earn a valuable reward. The key here is to make it easy as possible. Southwest Airlines had one of the simplest point programs ever devised by an airline. For every 10 flights you took with the airline during a calendar year, you got one free. Take 20 you got two, take 30 you got three, 40 got you four and so on. Easy to understand and easy to redeem it was one of the all time great frequent flyer programs. You can follow the airline’s lead for your ebook store. For every 10 books a customer buys in a year, they get one free. The key is simplicity. People got very upset when Southwest switched to a more complicated program.

No Fears of Tiers
As you’re strategizing ideas for how to sell an ebook online, consider instituting a program in which rewards become more valuable as your customers move farther up the food chain. Let 10 purchases get a customer a relatively inexpensive gift, while 30 garners them a better gift and 50 earns an even more valuable one. You can assign level designations as they make more purchases too. Purchasing 10 items within a certain time period qualifies them for “Silver Status”. Buying 30 makes them “Gold” while 50 turns them “Platinum”. Along with gifts can come ever more desirable perks as customers reach the upper tiers. These can include benefits such as chats with authors, sneak previews of new titles and opportunities to purchase new ebooks before they’re published.

It Pays to Play
Subscriptions and memberships are excellent ways to reward loyalty and get customers to make purchases in advance. Plus, they get a feeling of importance because they belong to your site’s VIP group. Wineries have been doing this with wine clubs for years. Similarly, the Amazon Prime strategy rewards users with fee two-day shipping; free streaming videos and a host of other benefits non-members don’t get. Remarkably, providing Prime benefits costs Amazon more than it makes in fees for them, but it serves as a loss leader. The company loses money on Prime memberships, but more than makes up on the purchases its Prime members make.

A Coalition of the Willing
By partnering with other merchants, you can allow your customers to earn discounts on other products and vice versa. This gives them the ability to turn their book purchases into currency on sites offering other things in which they have interests. Getting to know your clientele will serve you well as you determine what partnerships will be most beneficial. If your site caters primarily to a female shopper, then teaming with other sites offering products in which women are most likely to have an interest can be quite successful. The key is building a willing coalition of partners to which your customer base can relate.

These are the four examples of winning loyalty programs are the most common you’ll find. Of course, there are a number of ways within each category to incorporate your own nuances. This will make it uniquely your own and ideally make participating even more attractive to your ideal customer.

EarthGang Release Video For “Robots”

ATLANTA RAP DUO EARTHGANG RELEASE VIDEO FOR “ROBOTS”

Atlanta rap duo EarthGang, Johnny Venus and Doctur Dot, has released a video for “Robots.” WATCH HERE

EarthGang’s ‘Never Had Sh!t’ co-headlining tour with J.I.D kicks off on November 2nd in Toronto and continues through the end of the month. Lute and Chaz French will be opening on the tour. Tickets are on sale now. Please see below for tour dates.

EarthGang will also join the international leg of J. Cole’s 4 Your Eyez Only World Tour this October. Please visit http://dreamville.com/events/ for all European dates.

The Never Had Sh!t Tour dates are as follows:

11/02 Toronto, ON Adelaide Hall
11/03 Chicago, IL Reggie’s
11/04 Detroit, MI El Club
11/05 Cleveland, OH Grog Shop
11/07 Boston, MA Sonia
11/08 Philadelphia, PA Foundry
11/09 Baltimore, MD Soundstage
11/10 New York, NY SOB’s
11/12 Washington, DC Songbyrd
11/13 Durham, NC Motorco
11/15 Charlotte, NC The Underground
11/17 Tampa, FL The Orpheum
11/18 Miami, FL Hangar

11/19 Orlando, FL Backbooth
11/21 Atlanta, GA Vinyl

For more about EarthGang:
http://soundcloud.com/earthganghbt

http://twitter.com/EarthGang
http://www.instagram.com/earthgang
http://www.facebook.com/EarthGanghbt/

Bea Miller’s “buy me diamonds” premiered on Vevo

Directed by duo AJ & Miles (who have recently worked with some of the newest rising artists such as Billie EilishStanajJaden Smith, and Kid Ink) the video was shot in Los Angeles and features Bea’s best friend.


The focus song on chapter two: red, “buy me diamonds,” (co-written by Miller, Ido Zmishlany and Steph Jones), “is very sarcastic,” notes Miller. “I was thinking of this previous relationship, and at that point it was, ‘How dare you try to come back into my life after how you made me feel about myself? So the sarcasm stemmed from anger. But anger can be very empowering – I think it can be used to create something amazing.” 

 

Each collection in Miller’s year long album project has a theme tied to a different primary color: chapter one: blue (out now) evoked “the sadness you feel when there’s somebody in your life who you have to let go of”; chapter two: red, released on June 2nd, represents “the very important next step. I wrote the songs on red in that period of time where I was ready to pick myself up, brush myself off and start again”; chapter three: yellow, releasing in August, will continue the journey of self-discovery; and the as-yet-to be titled full-length album (which features collaborations with a number of notable songwriters and producers including Julia Michaels, Justin Tranter, Sir Nolan, Jesse Shatkin and Pop & Oak, to Ilsey and Nick Jonas to name a few) to be released in November, will consist of the nine previously released songs and include three new tracks to complete the story arc.